corPoratE sustainaBiLity
Verifying your green plans Confirming your company’s progress in its sustainability journey By Peter Love and Melanie Steiner
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Th is is the fourth in a series of articles designed to assist you in the design, implementation, marketing and now v e r i f ic a t ion of y o u r c o mp a n y ’s sustainability journey. The fi rst of this series identified and briefl y described nine basic steps to design a successf u l sustainabilit y program: • Prepare an initial plan • Build you team • Select a leader • Secure senior executive support • Identify and research “best practices” in your industry • Benchmark current sustainability performance • Set targets • Defi ne activities/milestones • Include other stakeholders
The second article started by noting the most important step to successfully implementing sustainability projects was to understand the culture of the organization. It then went on to identify 10 steps that will lead to the successful implementation of your program: • Know key business leaders, the business objectives and key barriers they are facing • Build from the existing level of sustainable literacy • Secure an executive champion within your organization • Align sustainability Key Performance Ind icators (K PIs) w it h overa l l corporate business objectives • Clear, transparent and rigorous project management
• Gain momentum by delivering/ documenting a prof itable sustainability win (celebrate wins!) • Be persistent • Lean on the executive champion • Get t he ana ly sis r ight and be passionate • Take time for yourself, take vacation The third article outlined eight steps t o m a r k e t i n g y o u r c o m p a n y ’s sustainability journey: • R e c o g n i z e t h a t m a r k e t i n g sustainability is an evolving and labile area of corporate practice • S c a n “ m a r k e t i n g c o r p o r a t e sustainability” for the most learning on what works • Audit what competitors are saying about their sustainability initiatives • Benchmark stakeholder perceptions
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