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June 13-15, 2016

Casino du Lac-Leamy • Gatineau, QC Ottawa Convention Centre • Ottawa, ON

“Where the Canadian Gaming Industry Meets”

THE 2016 CANADIAN GAMING SUMMIT

SPONSORSHIP PROGRAM

Proudly developed and coordinated by the Canadian Gaming Association and MediaEdge Communications

www.CanadianGamingSummit.ca If you have any questions or would like to participate in this sponsorship program please contact Chuck Nervick at 1-866-216-0860 ext. 227 or chuckn@mediaedge.ca

DEVELOPED AND COORDINATED BY:

OFFICIAL PRODUCTS THAT COMPRISE THE PROGRAM:

A New Canadian Gaming Summit Over the past decade the Canadian Gaming Association (CGA) has established itself as a leading voice of the Canadian gaming industry, serving as an advocate and champion for the industry and delivering high quality, high value networking, information and educational events to the industry. Our premier event each year is the Canadian Gaming Summit, a conference and exhibition developed by the industry for the industry. Summit development has been driven from the beginning by dialogue with delegates, sponsors and exhibitors, many of who are CGA members, about what we can do better to deliver the highest quality event for the best value. Our intention has always been to improve the depth and quality of the information and education experience offered. Over the past two years it has become abundantly clear that while everyone is of the opinion that the Summit serves a vital role in bringing our industry together and wants it to grow and prosper: • Technology and customer awareness of and familiarity with products and services has changed the nature of trade shows from the perspective of how exhibitors engage and interact with their customers; • Crown agencies want a greater emphasis on the educational programs, including ways to innovate and unique research; and • There are frequent touch points between larger manufacturer/suppliers of electronic gaming devices and systems and their crown agency customers to demonstrate products and services. Recognizing this, the Summit is modernizing and evolving in two key ways: 1. A larger emphasis on information and education content, including highprofile keynote speakers and sponsored research; and 2. A diminished need for trade show floor presence by larger manufacturer/ suppliers. Consequently, the trade floor component of the Summit has been rethought and re-configured to recognize this while at the same time continuing to offer presence and value to mid-size and smaller suppliers that do not have the resources and opportunity to meet with the crown agency customers throughout the year. The goal is to provide significantly enhanced information and education content, more time and flexibility for the crown agency delegates to attend educational sessions and various networking events and pavilions on the trade floor, and increased opportunities for mid-size and smaller exhibitors to interact with their customers. Trade floor options for the larger manufacturers include smaller booths with little/no equipment display that could host meetings and virtual presentations and/or a “theatre” style component on the trade floor that suppliers could make scheduled and promoted public or “by invitation only” presentations. This new approach creates significant cost savings a portion of which will be directed towards creating the enhanced information and education content that customers are seeking. You have spoken and we have listened – in 2016 we launch an integrated package of membership, sponsorship and marketing opportunities that will invest in enhanced educational programs, with a more cost effective and dynamic exhibit floor. As our industry continues to grow and evolve the Canadian Gaming Summit will set a new standard for large industry information, education and networking events. Sincerely, Bill Rutsey President & CEO, Canadian Gaming Association Chair, Canadian Gaming Summit

The 2016 Canadian Gaming Industry Integrated Sponsorship and Marketing Programs Welcome to the most comprehensive program ever developed for gaming industry product and service vendors interested in reaching Canadian gaming industry professionals. This integrated program was specifically developed for Canada with a focus on continuous and strategic vendor exposure throughout the entire year. Background: There is no doubt that many aspects of marketing have changed, especially over the past several years. Trade shows and conferences have been forced to change their overall format and purpose, print trade magazines have been affected by electronic and social media and taking products to market is now as simple as clicking a mouse. Beyond the significant changes to events and media products, marketing budgets have also been closely reviewed and in some cases even scrutinized in order to justify marketing programs and costs for optimal ROI. Beyond all of these factors and with specific reference to the gaming industry, significant consolidation has occurred and the bottom line is more than important than ever from a shareholder perspective. The Canadian Gaming Association (CGA) together with its partner MediaEdge Communications has taken a proactive approach to address this. The outcome is a series of integrated programs combining CGA membership, Canadian Gaming Summit participation and ongoing media marketing that will work effectively for any sized gaming vendor. This annual program includes vendor exposure inside items such as the Canadian Gaming Summit, Canadian Gaming Business print magazine, Canadian Gaming Business e-newsletter, Canadian Gaming Business website, the CGA@G2E Annual Canadian Gaming Reception and much more. Please note that the sponsor levels inside this prospectus were developed in order to make it possible for each sponsor supporter to receive a year-long, strategic, costeffective and easy to implement marketing program for Canada. We recognize through years of experience that many organizations struggle with developing a year-long marketing program for a particular jurisdiction and what we have created will eliminate that challenge. Please also note that there is some flexibility in what you are about to review under each category, the details of which we can address when we collectively review that various sponsor packages and negotiate the individual items. We are very much looking forward to your opinions of this integrated marketing program and to your participation. We are confident that you will find what has been developed to be comprehensive, creative, strategic, affordable and most importantly effective.

The 2016 Canadian Gaming Industry Gold Integrated Sponsorship Program ($75,000)

The 2016 Canadian Gaming Industry Gold Integrated Marketing Program for only an additional $17,500

Each Gold Level Sponsor will receive Canadian Gaming Association membership and the following list of Summit sponsorship benefits:

(The normal price for the below print and digital integrated media plan is $28,000)

Canadian Gaming Association Membership The Canadian Gaming Association was created with the fundamental goal of creating balance in the public dialogue about gaming in Canada.

This integrated Gold Marketing Program has been developed for those companies seeking a onestop integrated marketing component to their CGA Membership and Gold Sponsorship Program, and can be further modified as required.

The Association’s mandate is to create a better understanding of the gaming industry by bringing facts to the general public, elected officials, key decision makers and the media through education and advocacy. The CGA speaks to important national and regional issues as an important voice of Canada’s gaming entertainment industry. The Canadian Gaming Industry – An Industry Working for Canadians Canada’s gaming entertainment industry is made up of responsible professional organizations and individuals, delivering quality entertainment to Canadians. It is one Canada’s most popular forms of entertainment with over 80% of adult Canadians engaging in at least one form gaming. Over the past twenty years our industry has matured and grown – almost tripling in size to more than $16 billion in revenues, contributing almost $9 billion annually to government programs and charitable causes, and directly supporting more than 128,000 full-time jobs. Canadian Gaming Association Vital Role CGA has been established to ensure the long- term success of this invaluable asset. It is our critical task to communicate with the Canadian public to create a better understanding of the gaming industry and the issues that affect the thousands of businesses that depend on it. It is our job to highlight the industry as a popular entertainment choice for millions of people and to present the industry as an important component of the economic well-being of the country. CGA is an important public voice representing Canada’s gaming industry. The Association has established relationships with governmental agencies and industry stakeholders on multiple issues, including regulatory, ownership and operational issues, responsible gaming policies and practices; codes of conduct and social responsibilities. Our roles and functions include: • Serving as the industry’s national information source by providing accurate gaming industry data. • Developing industry wide programs and approaches for critical issues such as responsible gaming. • Addressing legislative and regulatory issues affecting our members their employees and customers. • Providing leadership on emerging issues. None of this vital work could be accomplished without the support of our members.

Canadian Gaming Business (CGB) Magazine; • One, full page/four-colour company advertisement in all fours issues in 2016 (Spring, Summer, Fall and Winter) • Company logo in the Summer 2016 issue and Fall 2016 issues - inside the Summit sponsor recognition advertisement (under this sponsor category heading) • On-going opportunities for your organization to provide editorial content in CGB throughout the year – article ideas, case studies, quotes in articles, new product releases, etc. • One “dedicated” company email blast sent to over 5,000 Canadian gaming professionals in in 2016 that can be used for company updates, new products, industry research, case studies, etc.

Canadian Gaming Business (CGB) – Annual website marketing program; • Company digital advertising (advertising for the entire year!); - Two months - Leaderboard advertising positioning - Three months - Skyscraper advertising positioning - Three months – Button advertising positioning • All CGB magazine stories that your firm was quoted in will be positioned inside the website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Canadian Gaming Business (CGB) – Annual e-newsletter marketing program; • The CGB e-newsletter is released bi-weekly or 26 times per year to over 5,000 Canadian gaming professionals • Company digital advertising (advertising for the entire year!); - Two releases - Top Leaderboard advertising positioning - Three releases – Sponsor Content advertising positioning - Six releases – Product Spotlight advertising positioning • All CGB magazine stories that your firm was quoted in will be positioned and promoted inside the e-newsletters directing viewers to the full story on the CGB website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Gold Level Gaming Summit Sponsor Programs and Benefits: Summit Content and Attendance Development Canadian Gaming Association Research Projects; • The CGA will commission one annual industry research project that will be presented to all delegates at a plenary session at the Summit • We will effectively promote your involvement and financial support of the CGA research project Summit Education Program; • We will liaise with all Sponsors in order to develop and present the best possible session topics and speakers for the Summit • We encourage Sponsors to suggest specific session topics and speakers, including case study type presentations with their owner/ operator clients jointly on stage • The primary reason that owners/operators attend the Summit is for educational content. To date, our surveys have been very favourable, but with your input, as well as input from our Lottery Education Content Development Partners, we will continue to strive to present the best content possible • The Summit will effectively promote your firm’s involvement in developing and presenting education program content before, during and after the 2016 Summit to further enhance your profile and exposure

In Summit Customer Interaction Options One, 20’ x 20’ company display (please see attached floor plan); • This option exists for sponsors at the Gold-Level that are interested in having some sort of physical presence on the show floor • This on-floor area does not necessarily have to contain equipment or product and could be used for items such as displaying new products, projecting videos, press releases, engaging delegates, handing our literature and more • This area is yours to design anyway you’d like and all of the associated set-up fees will be paid for by the Summit, except for any companyspecific requirements such as costs associated to staff, products, literature, etc. • The Summit will work off of your designs and coordinate the set-up on your behalf, making this a turn-key area that allows you to basically show up and make any final tweaks prior to show opening • The Summit will effectively promote your selected display area to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure Overarching Sponsors of the Canadian Gaming Industry Awards & Canadian Gaming Association Chairman’s Reception (Wednesday, June 15, 2016); • Show Guide and website sponsor recognition near the CGA Awards & Chairman’s Reception references • Verbal sponsor recognition during the reception • Interior and exterior sponsor recognition signage • Sponsor recognition on table tent cards Overarching Sponsors of the Canadian Gaming Summit Delegate Lunches (On the trade show floor on both Tuesday, June 14 and Wednesday, June 15, 2016); • Show Guide and website sponsor recognition near the Summit lunch references • Verbal sponsor recognition during the lunches • Sponsor recognition signage near the lunch serving stations • Sponsor recognition and logos on table tent cards • Company literature placed near lunch serving stations

The Annual Delegate VIP Event; • This high-end “by invitation only” event sponsored by the CGA and its valued members will continue its tradition of being located in a unique space and will continue to provide attending delegates with a great forum to network, enjoy a great selection of high-end food and beverages and Cuban cigars • The sponsors will dictate the attendees and will provide the Summit with their client and prospect lists in order for the Summit to promote the event and handle RSVP’s. • The Summit will effectively promote your involvement and support of the VIP Reception to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure Gaming Summit Show Guide; • One complimentary, full page/four-colour company advertisement • Company logo and sponsor recognition in Exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition advertisement – company logo and recognition as a Gold-Level sponsor as well as near references to all other GoldLevel sponsored events • Enhancement of company’s alphabetical listing Additional Benefits; • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to all Gold Level sponsored events • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Sponsor recognition at the Summit registration area and at the exhibition floor entrance • Verbal sponsor recognition at the Opening Breakfast on Tuesday, June 14 • Prominent sign indicating sponsorship level • Entitled to receive full 2016 Summit delegate registration list (post-event) • Seven complimentary Summit delegate registrations • Seven complimentary Opening Reception, VIP Reception and CGA Awards & Chairman’s Reception tickets • Four complimentary Golf Classic registrations (one foursome) • One complimentary Golf Classic hole-sponsorship • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

Sponsor Benefits Outside of the Gaming Summit The Annual CGA@G2E Canadian Reception; This annual Reception occurs during the G2E Show in Las Vegas and is attended by several hundred Canadian gaming professionals. It has truly become a “must attend” event! • This was historically an additional expense to the sponsors, but it will now be included as a value-add benefit to members of the CGA under the Platinum, Gold, Silver, Bronze and Supporting Sponsor Levels • This high-end event will continue its tradition of being located in a unique space and will continue to provide attending delegates with a great forum to network while enjoying a great selection of high-end food and beverages • The sponsors can help dictate the attendees by providing us with their client and prospect lists in order to effectively promote the event to them while managing the RSVP’s • We will effectively promote your involvement and support of the CGA@ G2E Reception to Canadian gaming professionals before, during and after the Reception to further enhance your profile and exposure

The 2016 Canadian Gaming Industry Silver Integrated Sponsorship Program ($45,000)

The 2016 Canadian Gaming Industry Silver Integrated Marketing Program for only an additional $10,000

Each Silver Level Sponsor will receive Canadian Gaming Association membership and the following list of Summit sponsorship benefits:

The normal price for the below print and digital integrated media plan is $15,000

Canadian Gaming Association Membership The Canadian Gaming Association was created with the fundamental goal of creating balance in the public dialogue about gaming in Canada.

This integrated Silver Marketing Program has been developed for those companies seeking a onestop integrated marketing component to their CGA Membership and Silver Sponsorship Program, and can be further modified as required.

Canadian Gaming Business (CGB) Magazine; • One, 1/2 page/four-colour company advertisement in all fours issues in 2016 (Spring, Summer, Fall and Winter) • Company logo in the Summer 2016 issue and Fall 2016 issues - inside the Summit sponsor recognition advertisement (under this sponsor category heading) • On-going opportunities for your organization to provide editorial content in CGB throughout the year – article ideas, case studies, quotes in articles, new product releases, etc. • One “dedicated” company email blast sent to over 5,000 Canadian gaming professionals in in 2016 that can be used for company updates, new products, industry research, case studies, etc.

Canadian Gaming Business (CGB) – Annual website marketing program; • Company digital advertising (advertising for the entire year!); - Three months – Button advertising positioning • All CGB magazine stories that your firm was quoted in will be positioned inside the website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Canadian Gaming Business (CGB) – Annual e-newsletter marketing program; • The CGB e-newsletter is released bi-weekly or 26 times per year to over 5,000 Canadian gaming professionals • Company digital advertising (advertising for the entire year!); - Two releases – Sponsor Content advertising positioning - Two releases – Product Spotlight advertising positioning • All CGB magazine stories that your firm was quoted in will be positioned and promoted inside the e-newsletters directing viewers to the full story on the CGB website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Silver Level Gaming Summit Sponsor Programs and Benefits: Summit Content and Attendance Development Canadian Gaming Association Research Projects; • The CGA will commission one annual industry research project that will be presented to all delegates at a plenary session at the Summit • We will effectively promote your involvement and financial support of the CGA research project Summit Education Program; • We will liaise with all Sponsors in order to develop and present the best possible session topics and speakers for the Summit • We encourage Sponsors to suggest specific session topics and speakers, including case study type presentations with their owner/ operator clients jointly on stage • The primary reason that owners/operators attend the Summit is for educational content. To date, our surveys have been very favourable, but with your input, as well as input from our Lottery Education Content Development Partners, we will continue to strive to present the best content possible • The Summit will effectively promote your firm’s involvement in developing and presenting education program content before, during and after the 2016 Summit to further enhance your profile and exposure

In Summit Customer Interaction Options One, 10’ x 20’ company display (please see attached floor plan); • This option exists for sponsors at the Silver-Level that are interested in having some sort of physical presence on the show floor • This on-floor area does not necessarily have to contain equipment or product and could be used for items such as displaying new products, projecting videos, press releases, engaging delegates, handing our literature and more • This area is yours to design anyway you’d like if you bring your own display booth • If you are interested, the Summit can provide a hard wall booth structure, an overhead sign, chairs, table/counter, electricity, carpeting and waste paper basket creating a full turn-key space ready for your arrival. All you need to do is bring your products to display, literature, business cards and signage for the back of the hard wall structure, making this a true turn-key booth that allows you to basically show up and make any final tweaks prior to show opening • The Summit will effectively promote your selected display area to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure Overarching Sponsors of the Canadian Gaming Summit Delegate Breakfasts (In the main Plenary room on both Tuesday, June 14 and Wednesday, June 15, 2016); • Show Guide and website sponsor recognition near the Summit breakfast references • Verbal sponsor recognition during the breakfasts • Sponsor recognition signage near the breakfast serving stations • Sponsor recognition and logos on table tent cards • Company literature placed near breakfast serving stations

The Annual Delegate VIP Event; • This high-end “by invitation only” event sponsored by the CGA and its valued members will continue its tradition of being located in a unique space and will continue to provide attending delegates with a great forum to network, enjoy a great selection of high-end food and beverages and Cuban cigars • The sponsors will dictate the attendees and will provide the Summit with their client and prospect lists in order for the Summit to promote the event and handle RSVP’s. • The Summit will effectively promote your involvement and support of the VIP Reception to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure Gaming Summit Show Guide; • One complimentary, 1/2 page/four-colour company advertisement • Company logo and sponsor recognition in Exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition advertisement – company logo and recognition as a Silver-Level sponsor as well as near references to all other SilverLevel sponsored events • Enhancement of company’s alphabetical listing Additional Benefits; • Hyperlinked company logo and Silver-Level sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to all Silver Level sponsored events • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Sponsor recognition at the Summit registration area and at the exhibition floor entrance • Verbal sponsor recognition at the Opening Breakfast on Tuesday, June 14 • Prominent sign indicating sponsorship level • Entitled to receive full 2016 Summit delegate registration list (post-event) • Four complimentary Summit delegate registrations • Four complimentary Opening Reception, VIP Reception and CGA Awards & Chairman’s Reception tickets • Four complimentary Golf Classic registrations (one foursome) • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

The 2016 Canadian Gaming Industry Bronze Integrated Sponsorship Program ($20,000)

The 2016 Canadian Gaming Industry Bronze Integrated Marketing Program for only an additional $5,000

Each Bronze Level Sponsor will receive Canadian Gaming Association membership and the following list of Summit sponsorship benefits:

The normal price for the below print and digital integrated media plan is $10,000

Canadian Gaming Association Membership The Canadian Gaming Association was created with the fundamental goal of creating balance in the public dialogue about gaming in Canada.

This integrated Bronze Marketing Program has been developed for those companies seeking a onestop integrated marketing component to their CGA Membership and Bronze Sponsorship Program, and can be further modified as required.

Canadian Gaming Business (CGB) Magazine; • One, 1/4 page/four-colour company advertisement in all fours issues in 2016 (Spring, Summer, Fall and Winter) • Company logo in the Summer 2016 issue and Fall 2016 issues - inside the Summit sponsor recognition advertisement (under this sponsor category heading) • On-going opportunities for your organization to provide editorial content in CGB throughout the year – article ideas, case studies, quotes in articles, new product releases, etc. • One “dedicated” company email blast sent to over 5,000 Canadian gaming professionals in in 2016 that can be used for company updates, new products, industry research, case studies, etc.

Canadian Gaming Business (CGB) – Annual website marketing program; • All CGB magazine stories that your firm was quoted in will be positioned inside the website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Canadian Gaming Business (CGB) – Annual e-newsletter marketing program; • The CGB e-newsletter is released bi-weekly or 26 times per year to over 5,000 Canadian gaming professionals • All CGB magazine stories that your firm was quoted in will be positioned and promoted inside the e-newsletters directing viewers to the full story on the CGB website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Bronze Level Gaming Summit Sponsor Programs and Benefits: Summit Content and Attendance Development Summit Education Program; • We will liaise with all Sponsors in order to develop and present the best possible session topics and speakers for the Summit • We encourage Sponsors to suggest specific session topics and speakers, including case study type presentations with their owner/ operator clients jointly on stage • The primary reason that owners/operators attend the Summit is for educational content. To date, our surveys have been very favourable, but with your input, as well as input from our Lottery Education Content Development Partners, we will continue to strive to present the best content possible • The Summit will effectively promote your firm’s involvement in developing and presenting education program content before, during and after the 2016 Summit to further enhance your profile and exposure

In Summit Customer Interaction Options One, 10’ x 20’ company display (please see attached floor plan); • This option exists for sponsors at the Bronze-Level that are interested in having some sort of physical presence on the show floor • This on-floor area does not necessarily have to contain equipment or product and could be used for items such as displaying new products, projecting videos, press releases, engaging delegates, handing our literature and more • This area is yours to design anyway you’d like if you bring your own display booth • If you are interested, the Summit can provide a hard wall booth structure, an overhead sign, chairs, table/counter, electricity, carpeting and waste paper basket creating a full turn-key space ready for your arrival. All you need to do is bring your products to display, literature, business cards and signage for the back of the hard wall structure, making this a true turn-key booth that allows you to basically show up and make any final tweaks prior to show opening • The Summit will effectively promote your selected display area to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure Overarching Sponsors of the Canadian Gaming Summit Coffee Breaks (Near the session and plenary rooms on both Tuesday, June 14 and Wednesday, June 15, 2016); • Show Guide and website sponsor recognition near the Summit Coffee break references • Verbal sponsor recognition during the breakfasts • Sponsor recognition signage near the Coffee Break serving stations • Sponsor recognition and logos on table tent cards The Annual Delegate VIP Event; • This high-end “by invitation only” event sponsored by the CGA and its valued members will continue its tradition of being located in a unique space and will continue to provide attending delegates with a great forum to network, enjoy a great selection of high-end food and beverages and Cuban cigars • The sponsors will dictate the attendees and will provide the Summit with their client and prospect lists in order for the Summit to promote the event and handle RSVP’s. • The Summit will effectively promote your involvement and support of the VIP Reception to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure

Gaming Summit Show Guide; • One complimentary, 1/2 page/four-colour company advertisement • Company logo and sponsor recognition in Exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition advertisement – company logo and recognition as a Bronze-Level sponsor as well as near references to all other Bronze-Level sponsored events • Enhancement of company’s alphabetical listing Additional Benefits; • Hyperlinked company logo and Bronze-Level sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to all Bronze-Level sponsored events • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Sponsor recognition at the Summit registration area and at the exhibition floor entrance • Verbal sponsor recognition at the Opening Breakfast on Tuesday, June 14 • Prominent sign indicating sponsorship level • Entitled to receive full 2016 Summit delegate registration list (post-event) • Four complimentary Summit delegate registrations • Four complimentary Opening Reception, VIP Reception and CGA Awards & Chairman’s Reception tickets • Four complimentary Golf Classic registrations (one foursome) • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

The 2016 Canadian Gaming Industry Supporting Integrated Sponsorship Program ($10,000) Each Supporting Level Sponsor will receive Canadian Gaming Association membership and the following list of Summit sponsorship benefits: Canadian Gaming Association Membership The Canadian Gaming Association was created with the fundamental goal of creating balance in the public dialogue about gaming in Canada. The Association’s mandate is to create a better understanding of the gaming industry by bringing facts to the general public, elected officials, key decision makers and the media through education and advocacy. The CGA speaks to important national and regional issues as an important voice of Canada’s gaming entertainment industry. The Canadian Gaming Industry – An Industry Working for Canadians Canada’s gaming entertainment industry is made up of responsible professional organizations and individuals, delivering quality entertainment to Canadians. It is one Canada’s most popular forms of entertainment with over 80% of adult Canadians engaging in at least one form gaming. Over the past twenty years our industry has matured and grown – almost tripling in size to more than $16 billion in revenues, contributing almost $9 billion annually to government programs and charitable causes, and directly supporting more than 128,000 full-time jobs. Canadian Gaming Association Vital Role CGA has been established to ensure the long- term success of this invaluable asset. It is our critical task to communicate with the Canadian public to create a better understanding of the gaming industry and the issues that affect the thousands of businesses that depend on it. It is our job to highlight the industry as a popular entertainment choice for millions of people and to present the industry as an important component of the economic well-being of the country. CGA is an important public voice representing Canada’s gaming industry. The Association has established relationships with governmental agencies and industry stakeholders on multiple issues, including regulatory, ownership and operational issues, responsible gaming policies and practices; codes of conduct and social responsibilities. Our roles and functions include: • Serving as the industry’s national information source by providing accurate gaming industry data. • Developing industry wide programs and approaches for critical issues such as responsible gaming. • Addressing legislative and regulatory issues affecting our members their employees and customers. • Providing leadership on emerging issues. None of this vital work could be accomplished without the support of our members.

The 2016 Canadian Gaming Industry Supporting Integrated Marketing Program for only an additional $2,500 This integrated Supporting Marketing Program has been developed for those companies seeking a onestop integrated marketing component to their CGA Membership and Supporting Sponsorship Program, and can be further modified as required. Canadian Gaming Business (CGB) Magazine; • One, 1/4 page/four-colour company advertisement in two issues in 2016 (Spring, Summer, Fall or Winter) • Company logo in the Summer 2016 issue and Fall 2016 issues - inside the Summit sponsor recognition advertisement (under this sponsor category heading) • On-going opportunities for your organization to provide editorial content in CGB throughout the year – article ideas, case studies, quotes in articles, new product releases, etc.

Canadian Gaming Business (CGB) – Annual e-newsletter marketing program; • The CGB e-newsletter is released bi-weekly or 26 times per year to over 5,000 Canadian gaming professionals • All CGB magazine stories that your firm was quoted in will be positioned and promoted inside the e-newsletters directing viewers to the full story on the CGB website, adding further exposure and credibility to your organization • Posting of New Product and press releases in 2016 is also included

Supporting Level Gaming Summit Sponsor Programs and Benefits: Summit Content and Attendance Development Summit Education Program; • We will liaise with all Sponsors in order to develop and present the best possible session topics and speakers for the Summit • We encourage Sponsors to suggest specific session topics and speakers, including case study type presentations with their owner/ operator clients jointly on stage • The primary reason that owners/operators attend the Summit is for educational content. To date, our surveys have been very favourable, but with your input, as well as input from our Lottery Education Content Development Partners, we will continue to strive to present the best content possible • The Summit will effectively promote your firm’s involvement in developing and presenting education program content before, during and after the 2016 Summit to further enhance your profile and exposure

In Summit Customer Interaction Options One, 10’ x 10’ company display (please see attached floor plan); • This option exists for sponsors at the Supporting-Level that are interested in having some sort of physical presence on the show floor • This on-floor area does not necessarily have to contain equipment or product and could be used for items such as displaying new products, projecting videos, press releases, engaging delegates, handing our literature and more • This area is yours to design anyway you’d like if you bring your own display booth • If you are interested, the Summit can provide a hard wall booth structure, an overhead sign, chairs, table/counter, electricity, carpeting and waste paper basket creating a full turn-key space ready for your arrival. All you need to do is bring your products to display, literature, business cards and signage for the back of the hard wall structure, making this a true turn-key booth that allows you to basically show up and make any final tweaks prior to show opening • The Summit will effectively promote your selected display area to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure The Annual Delegate VIP Event; • This high-end “by invitation only” event sponsored by the CGA and its valued members will continue its tradition of being located in a unique space and will continue to provide attending delegates with a great forum to network, enjoy a great selection of high-end food and beverages and Cuban cigars • The sponsors will dictate the attendees and will provide the Summit with their client and prospect lists in order for the Summit to promote the event and handle RSVP’s. • The Summit will effectively promote your involvement and support of the VIP Reception to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure

Gaming Summit Show Guide; • One complimentary, 1/4 page/four-colour company advertisement • Company logo and sponsor recognition in Exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition advertisement – company logo and recognition as a Supporting-Level sponsor as well as near references to all other Supporting-Level sponsored events • Enhancement of company’s alphabetical listing Additional Benefits; • Hyperlinked company logo and Supporting-Level sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to all Supporting-Level sponsored events • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Sponsor recognition at the Summit registration area and at the exhibition floor entrance • Prominent sign indicating sponsorship level • Entitled to receive full 2016 Summit delegate registration list (post-event) • Two complimentary Summit delegate registrations • Two complimentary Opening Reception, VIP Reception and CGA Awards & Chairman’s Reception tickets • Two complimentary Golf Classic registrations • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

To increase your profile at the 2016 Canadian Gaming Summit, a number of additional show sponsorship opportunities exist that are highlighted below Summit Golf Classic

Industry Roundtable Breakfast

2 available @ $6,000 CAD each (CGA member rate) $7,000 CAD (Non-member rate)

1 available @ $6,000 CAD (CGA member rate) $7,000 CAD (Non-member rate)

The ever-popular annual Gaming Summit Golf Classic includes 18 holes of golf with power cart, breakfast, lunch, beverages, a post-golf BBQ with award presentations, and round trip transportation from each Summit host hotel.

The Summit’s Thursday morning delegate breakfast includes an exciting Industry Roundtable featuring a high profile panel of senior Canadian gaming industry executives who will engage in a lively and informative and valuable for attending delegates.

Each sponsor receives the following benefits:

The sponsor receives the following benefits:

Golf Classic • Lead billing as the Golf Classic’s primary sponsors • Sponsor recognition for Golf Classic return bus transportation from Summit host hotels • Golf Classic breakfast and lunch sponsor recognition • Awards Ceremony verbal and signage sponsor recognition • Sponsors present a series of Golf Classic awards and prizes: WinningTeam and Most Honest Team, and the Men’s & Women’s: Closest to the Pin, Longest Drive and Longest Putt. • Company logo and sponsor recognition sign on hole #1 tree box and tee box for each contest hole • One drink ticket given to each golfer, compliments of the sponsors • Company logo and sponsor recognition sign on every golf cart • Company logo on golf balls given to each golfer • Sponsor recognition signage at golf registration area • Four complimentary Golf Classic registrations

Delegate Breakfast Industry Roundtable • Interior and exterior sponsor recognition signage • Podium sponsor signage • Company logo and sponsor recognition on table tent cards • Introduction of the moderator and Roundtable panelists • Verbal sponsorship recognition by moderator

(Monday, June 13)

Gaming Summit Show Guide • Company logo in inside front cover Summit sponsor recognition • Advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the Golf Classic reference • Enhancement of company’s alphabetical listing Canadian Gaming Business (CGB) Magazine • Company logo on the sponsor recognition advertisement placed in the Summer 2016 issue and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the biweekly CGB E-News (under this sponsor category heading) • Hyperlinked three-month company ‘Button’ ad on the Canadian Gaming Business website (choice of months prior to December 2016) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to the Golf Classic • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • Entitled to receive full 2016 Summit delegate registration list (post-event) • Four complimentary Golf Classic registrations • One complimentary Summit Delegate registration • One complimentary Awards Gala ticket • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

(Wednesday, June 15)

Gaming Summit Show Guide • Company logo on the Summit sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the Industry Roundtable Breakfast references Canadian Gaming Business (CGB) Magazine • Company logo placed on the Summit sponsor recognition advertisement that will appear in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the bi-weekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near page reference to the Industry Roundtable Breakfast • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

Hotel Key Card

Delegate and Exhibitor Reception

1 available @ $6,000 CAD (CGA member rate) $7,000 CAD (Non-member rate)

3 available @ $3,000 CAD each (CGA member rate) $3,500 CAD (Non-member rate)

This is an exclusive opportunity to build excellent corporate or brand visibility. Feature your logo on the credit card-sized hotel key cards used frequently by each of the Summit’s attending delegates during their stay at the Summit’s host hotels.

The Delegate & Exhibitor Reception takes place right after the close of the first day of the Summit’s exhibition floor. This excellent networking opportunity provides a relaxed, pre-dinner setting offering attendees complimentary drinks and hors d’oeuvres, as well as a complimentary draw ticket for a number of exciting prizes that will be made at the reception.

(Duration of Summit)

The sponsor receives the following benefits: Hotel Key Card • Company logo printed on one side of each of the 1000 key cards, given to delegates Gaming Summit Show Guide • Company logo placed on a sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the host hotel references Canadian Gaming Business (CGB) Magazine • Company logo Summit placed on a sponsor recognition advertisement that will appear in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the bi-weekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category Heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near page reference to the host hotels • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

(Tuesday, June 14)

Each Sponsor receives the following benefits: Delegate & Exhibitor Reception • Company logo and sponsorship recognition on reception table tent cards • Company logo and sponsor recognition on signage at the reception • Opportunity to draw and announce one of the prize winners at the reception Gaming Summit Show Guide • Company logo placed on the Summit sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the Delegate and Exhibitor Reception references Canadian Gaming Business (CGB) Magazine • Company logo placed on the Summit sponsor recognition advertisement that will appear in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the bi-weekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to the Delegate and Exhibitor Reception • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Complimentary reception tickets for staff and clients • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

Dessert and Coffee (Served on the Trade Show Floor)

After-Party (After the Summit Opening Reception)

2 available @ $3,000 CAD each (CGA member rate) $3,500 CAD (Non-member rate)

Dessert and coffee will be served on the Summit exhibition floor near the Dessert and Coffee sponsor’s exhibit space, immediately following the luncheons on Wednesday and Thursday afternoon. This is an excellent opportunity for Summit exhibitors to gain added visibility on the exhibition floor.

Following the Summit’s Opening Reception, all Summit delegates are invited to attend the annual After-Party. This evening of relaxation and networking includes an excellent array of food and beverages, all courtesy of the event sponsors.

(Tuesday, June 14 & Wednesday, June 15)

(Monday, June 13)

Each sponsor receives the following benefits: Each Sponsor receives the following benefits: Dessert and Coffee • Company logo and sponsor recognition on signage near Dessert and Coffee serving stations Gaming Summit Show Guide • Company logo placed on the Summit sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the Dessert and Coffee references Canadian Gaming Business (CGB) Magazine • Company logo placed on the Summit sponsor recognition advertisement in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the bi-weekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near inside page reference to Dessert and Coffee • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

After-Party (on-site) • Company logo and sponsorship recognition on After-Party table tent cards and event signage Gaming Summit Show Guide • Company logo placed on the Summit sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan • Sponsor recognition near the After-Party references Canadian Gaming Business (CGB) Magazine • Company logo placed on the Summit sponsor recognition advertisement that will appear in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the biweekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website, including positioning near page reference to the AfterParty • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Complimentary After-Party tickets for staff and clients to attend the event • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

Themed on-floor Pavilions

Summit Golf Classic Hole Sponsorship

6 available at $10,000/per (CGA member rate) $12,000 CAD (Non-member rate)

9 available @ $500 CAD each (CGA member rate) $650 CAD (Non-member rate)

• The options for this area are limitless and truly up to each sponsor’s creativity and interest • We have provided some ideas for consideration that include; Sports Bar, Cell Phone Charging Station and Internet, Coffee/Tea, Desserts/ Snacks, Relaxation or Massage, Bar & Beverage and any other ideas you may want to bring forward • Each Pavilion Sponsor will have complete control of their Pavilion and can use this area to entertain and have dialog with clients and prospects • All of the associated set-up fees will be paid for by the Summit, except for any company-specific requirements such as costs associated to staff, products, literature, etc. • The Summit will work off of your Pavilion designs and coordinate the set-up on your behalf, making this a turn-key area that allows you to basically show up and make any final tweaks prior to show opening • The Summit will effectively promote your selected Pavilion to Canadian gaming professionals before, during and after the 2016 Summit to further enhance your profile and exposure

The ever-popular, annual Summit Golf Classic is a well-attended and fun networking event. A Summit Classic golf-hole sponsorship offers a cost effective opportunity for corporate branding and recognition.

(please see attached floor-plan);

(Monday, June 13)

Each sponsor receives the following benefits: • Sponsor recognition signage at Golf Registration area • Golf Classic tee box sponsor signage for each hole sponsored • Hyperlinked company logo and sponsor recognition near Gaming Summit website references to the Golf Classic • Company logo and sponsor recognition near Gaming Summit Show Guide page references to the Golf Classic

Event Delegate Portfolio Pen (Duration of Summit)

1 available @ $3,000 CAD (CGA member rate) $3,500 CAD (Non-member rate) This is an exclusive opportunity to build excellent, long-term visibility and recognition for your company. Your supplied pen, branded with your logo and messaging, is included in each delegate’s complimentary Event Delegate Portfolio.

The sponsor receives the following benefits: Delegate Portfolio Pen • Sponsor supplies 750+ of their own branded pens to be placed within the Event Delegate Portfolios given to delegates upon arrival at Summit registration • Company logo and sponsor recognition on signage at Summit registration Gaming Summit Show Guide • Company logo placed on the Summit sponsor recognition advertisement (under this sponsor category heading) • Company logo and sponsor recognition in exhibition floor plan spread • Booth location reference and colour highlight on exhibition floor plan Canadian Gaming Business (CGB) Magazine • Company logo positioned on the Summit sponsor recognition advertisement that will be placed in the Summer 2016 and Fall 2016 issues (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement in the biweekly CGB E-News (under this sponsor category heading) • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Business website (under this sponsor category Heading) Other Sponsor Benefits • Hyperlinked company logo and sponsor recognition on Canadian Gaming Summit website • Company logo in Summit sponsor recognition advertisement on Canadian Gaming Association website (under this sponsor category heading) • Company logo on all pre-Summit delegate promotional materials (printed and digital) • Prominent booth sign indicating sponsorship level • One complimentary Summit Delegate registration • Permission to use this sponsor level reference in corporate marketing materials • First right of refusal on this sponsorship for 2017

Please contact Chuck Nervick at 416-512-8186 x 227 or chuckn@mediaedge.ca if you have any questions or would like to book your sponsorship

100 101 102 103 104 105 106

2016 GAMING SUMMIT OTTAWA CONVENTION CENTRE

CELL PHONE/ INTERNET PAVILION

164 163 162 161 160 159 158 157 156 155 154 153 152 151

DESSERT & SNACK PAVILION

SUMMIT SPONSOR BAR, LOUNGE & LUNCH PAVILION

SPONSOR PRESENTATION STAGE

150

149

146

147

107

RELAXATION PAVILION

148 COFFEE & TEA PAVILION

108 109 110

205 206

211 212

209 210

215 216

213 214

219 220

217 218

223 224

221 222

227 228

225 226

231 232

229 230

143

144

145 201 202

207 208

111 112 203 204

142

113 114

116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140

Smaller Exhibit Booths, Sponsored Pavilions, Lunch, Sponsor Presentations