Condo Business 2010 Editorial Planner & Ratecard

Canada’s Most Widely Read Condominium Magazine

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2010 EDITORIAL PLANNER & RATECARD

CondoBusiness speaks to a powerful audience Changing demographics and the rising cost of low rise housing has made the condominium market a strong performer even in uncertain times. CondoBusiness serves the informational needs of the developers, property managers, condominium boards and those who are directly involved in the industry. With a powerful mix of feature articles, news commentary and expert advice on everything from marketing to legal issues, it is highly regarded by those striving to stay competitive in this dynamic market.

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DESIGN

DESIGN

Designing for a

Multicultural condominium communities

multicultural society

Welcoming families Designing for a multicultural community

Tax credits

stimulated by it,

there is a wonderful blend of cultural diversity in Canada at our

celebrate that each unique nationality comes with innate cultural beliefs, practices and historical depth. Winning designs tend not to replicate what has already been done, but rather draw upon historical successes to enrich current designs through inspired subtle nuances and details. We design without borders.

PM#40063056

PM#40063056

3/18/09 11:47:36 AM

For those interior designers who choose to be fingertips that can provide richness, individuality and flavour to the projects we design. We

Smell thy neighbour

Soaring to new heights 09057_CondoBusiness_Mar09.indd 1

BY MELANDRO QUILATAN AND TANIA RICHARDSON

Building a community

Market update

09104_CondoBusiness_May09.indd 1

7/10/09 12:27:30 PM

May 2009 19

18 CONDOBUSINESS | www.condobusiness.ca

09104_CondoBusiness_May09.indd 18-19

7/10/09 12:05:02 PM

Regular Features The magazine regularly covers a series of articles concerning the issue’s focus that will interest property managers, developers and boards of directors.

Springfest Issue

ACMO/CCI

Conference issue

March The Boomer Generation Ad Close: February 20 Publish Date: March 13

May Design Ad Close: April 24 Publish Date: May 8

August Market Analysis Ad Close: July 24 Publish Date: August 7

October Finances Ad Close: September 25 Publish Date: October 9

April Green Issue Ad Close: March 27 Publish Date: April 17

June Architecture Ad Close: May 29 Publish Date: June 19

September First-time Buyers Ad Close: August 28 Publish Date: September 11

November PM Expo Issue Security Ad Close: October 23 Publish Date: November 13

Published in April, the 2009. CondoBusiness Buyers’ Guide offers advertisers unique opportunities to be in

09

front of potential buyers year round, both in print and online at www.condobusiness.ca.

BUYERS’ GUIDE U PUG AWARDS

To ensure your business is listed this year, call 416-512-8186 ext.221.

Regular Departments Design and Marketing Keeping up to date with design trends enriches a condominium’s brand and increases the units’ market values.

Maintenance and Management Condominiums should run like a welloiled machine. CondoBusiness offers the tools to keep that machine running smoothly.

Legal Articles written by those who deal directly with condominium law are regularly included in the editorial.

CONDOBUSINESS is circulated to over 2,500 and read by over 5,000 individuals including directors, property managers, developers and suppliers to this billion dollar industry. evelopers (includes architects, D construction, contractors, etc.)

15% 24%

61%

Property Management

Industry Professionals

(including board members, chairs, presidents,etc.) * based on circulation of June 2009 issue

INSERTION RATE COST PER INSERTION

ADVERTISING RATES BLACK & WHITE

1-3x per year

4-7x per year

8x per year

Centre Spread...................... 2,480.............................2,170............................1,915 Back Cover............................ 1,650.............................1,475............................1,450 Inside Covers........................ 1,520.............................1,340............................1,290 Full Page................................ 1,410.............................1,315............................1,200 2/3 Page................................. 1,050................................945...............................895 1/2 Page Island........................ 950................................895...............................845 1/2 Page Horizontal................. 825................................745...............................690

Standard Spot Colour – $225 Special Spot Colour – $295 Four Colour Process – $695 Bleed – No extra charge Insertions – Rates on request Guaranteed Position – 20% extra on space cost only Above prices are for print-ready artwork only. Additional charges apply for art preparation.

1/3 Page.................................... 605................................535...............................500 1/4 Page.................................... 505................................450...............................390

Website Advertising Rates

Size

Price

Rotating Leaderboard Banner Ad

728 x 90 pixels

625.00/month

Rotating Skyscraper Ad

120 x 600 pixels

545.00/month

Rotating Button Ad (Right side)

125 x 125 pixels

399.00/month

Rotating Box Ad

300 x 250 pixels

499.00/month

Leaderboard Ad (Newsletter Sponsorship)

728 x 90 pixels

425.00/month

MECHANICAL REQUIREMENTS MECHANICAL REQUIREMENTS Type page: 7.125" x 9.625" • Trim size: 8.1258" x 10.875" • Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum • Printed offset, saddle stitch bound.

Digital Files Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

GEneric pdF Files Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material 1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_condo_ad Password: artwork

FULL PAGE

Bleed Size: 8.375” x 11.125” Trim Size: 8.125” x 10.875” Safety Area: 7.125” x 9.625”

2/3 PAGE VERTICAL

1/2 PAGE ISLAND

1/2 PAGE VERTICAL

1/3 PAGE VERTICAL

4.563” x 9.563”

1/2 PAGE HORIZONTAL

3.375” x 9.563”

7.125” x 4.75”

1/3 PAGE HORIZONTAL

4.563” x 7.375”

2.25” x 9.563”

1/4 PAGE VERTICAL 3.375” x 4.75”

4.563” x 4.75”

4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4 Polybags / Inserts Supplied: 1 page, overleaf available to publisher – b&w page rate plus 25%. 1 page, overleaf blank – rates on request. Maximum weight 100lbs. Allow 2-1/2" binding lip and 1/4" head trim.

Reader Reply Cards: must be accompanied by minimum 1 page adjacent advertisement. Standard size 5.75" x 4.375"; allow 2.50" binding lip and .25" head trim. Charged at 1/3 page rate plus $20.00 per thousand for stitching.

Reprints • Advertising / editorial reprint rates available upon request.

Publisher Steve McLinden 416.512.8186 ext. 239 1.866.216.0860 ext. 239 stevem@mediaedge.ca

Editor Amie Silverwood 416.512.8186 ext. 231 1.866.216.0860 ext. 231 amies@mediaedge.ca

CondoBusiness is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.:

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