Rosanna Kitchen Showroom London

Kitchen Showroom, Duke St Retail Space, FX Design Awards 2016

Crawford Partnership

Rossana Kitchen Showroom, Duke St Retail Space, FX Design Awards 2016

Crawford Partnership

Rossana Kitchen Showroom, Duke St Retail Space, FX Design Awards 2016

Crawford Partnership

Ground Floor Plan

Lower Ground Floor Plan

Rossana Kitchen Showroom, Duke St Retail Space, FX Design Awards 2016

Crawford Partnership

Crawford Partnership, working as executive architects and designers, completed a new flagship kitchen showroom in Duke Street for Italian kitchen brand Rossana in 2015. The showroom has raised the bar in the heart of London’s kitchen Mecca. Having taken Rossana’s initial concept designs produced by leading Rome-based designer, Massimo Castagna, developed and realised this design incorporating the detailed design, construction and fitting-out works, which have transformer the space. The showroom area was acquired by Rossana as an unfinished shell housed over two levels, and the brief was to design a showroom which suitably displayed and reflected the qualities of the products which evoke the highest quality in design, materials and construction.

Visitors to the showroom can appreciate and enjoy some of the most innovative products from the beautifully crafted range of Rossana kitchens that are displayed in unique settings carved from the overall volume of space, providing an ambience that is at once minimal and dramatic and intended to provide a hands-on introduction to the Rossana kitchen range, whilst at the same time offering inspirational interior design ideas during their journey of discovery.

The two levels of the showroom incorporate a limited pallet of natural finishes which have been selected to both enhance and complement the kitchen installations, with the overall space unified by introducing flamed antique Farsena stone throughout as a monolithic, seamless floor finish running throughout the showroom’s floors including the bespoke open-riser staircase, visually connecting the two levels as part of an overall composition.

with integrated LED fittings, and feature lighting to highlight individual kitchen display areas. On entering the showroom, visitors are greeting by the first installation which has 11 burnished brass LED light-rings hovering over the island unit. Other feature displays use beautifully crafted pendant fittings, works of art in themselves, and adjustable ceiling mounted spotlights set in continuous linear burnished brass ‘light bars’ providing a variety of illumination to highlight individual displays, with restful background illumination gently The Farsena stone finish conceals the mechanical and washing the main spaces. electrical services under a new raised access floor that which can be accessed to enable future alterations. The spaces which have been created perfectly Farsena stone is also used as a feature wall panel at frame and compliment the dramatic and opulent ground floor, with the stone pattern flowing naturally kitchens which are displayed within the showroom. The from floor to wall. Whilst the remaining exposed walls materials, colours and lighting, as well as the staircase and ceilings are painted in a matt dark olive finish and architectural detailing, all highlight the beautiful providing an earthy hue that blends with the natural craftsmanship of these exceptional products. stone and enhances the materials used in the kitchen installations.

Within this neutral backdrop, visual interest and a sense of theatre is provided by incorporating a lighting scheme that provides both ambient background lighting, using floor to ceiling illuminated wall panels

Rossana Kitchen Showroom, Duke St Retail Space, FX Design Awards 2016

Crawford Partnership