Spring
2021
THE MARKETING DASHBOARD Spring Registration Recap As we gear up for summer and fall registration beginning April 5, here is a visual recap of the spring registration campaign on multiple media channels. The inspirational hashtag theme recognizes that while life has changed for all of us in the pandemic the tenacity and dreams of our students remain strong. I-95 Outdoor Billboard (#keeplearning)
Spring Registration Postcard (#unstoppable)
Twitter post (#momentum)
Paid Advertising
Digital-First Marketing Strategy
Radio and TV spots aired during open registration weeks November 2, 2020–January 10, 2021 before start of classes January 11.
Spring Paid Advertising Mix
TV & Online Streaming
Radio
Digital
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