CELEBRATING 70 YEARS OF ALOHA
CELEBRATING OF ALOHA
1963 1956
Reyn Meets Spooner
Under the palms of Waikīkī Beach, Ruth Spooner’s one-machine operation earns acclaim for expertly tailored surf trunks. Reyn McCullough takes notice, bringing his vision together with her craftsmanship, and Reyn Spooner is born.
Turning Aloha Inside Out
1983
A Holiday Tradition
Reyn pioneers the reverse print, refining the Aloha shirt by blending sun-faded prints, elevated tailoring, and durable Spooner Kloth™, creating a new standard for island style.
Our first Hawaiian Christmas shirt launches, beginning a beloved annual tradition, with each limited-edition print designed to be collected and worn for seasons to come.
LEARN MORE
70 YEARS
Seven decades of island style.
What started with Reyn McCullough’s vision to create an Aloha shirt unlike any other has become so much more than something you wear. For 70 years, Reyn Spooner has been part of summers well spent: packed for adventures, worn for milestones, and passed from one generation to the next.
We’ve always believed great style should feel as good as it looks. Each piece is crafted with care, made to last, and designed for all the moments that bring people together, from backyard barbecues to beach days and everything in between.
This year, we celebrate the legacy that brought us here and the many memories still to come. Mahalo for making it all possible!
Wearable Icons
Reyn Spooner introduces licensed prints inspired by sports, entertainment, and cultural icons, expanding the storytelling canvas of island-inspired design.
2000
A Cultural Classic
Declared the “Year of the Aloha Shirt” by the State of Hawai‘i, the iconic style evolves from vacation novelty to everyday staple as Reyn Spooner expands beyond the islands to a growing mainland and global audience.
2026
Reyn Spooner Goes Platinum
Seventy years later, we continue to carry forward Reyn’s vision, sharing quality aloha with the entire ‘ohana. From our 10 stores across the islands to a worldwide community, we’re honored to be part of the moments and memories still to come.
PASSPORT
Going somewhere? Pack these summer vacation essentials that look good the moment you land.
TO PARADISE
left to right:
COSTA RICA SPOONER KLOTH™ IN QUIET GREEN
MEN’S ALOHA SHIRT, $128
GIRL’S LILY SUNDRESS, $68
WOMEN’S EMELINE DRESS, $178
TODDLER CABANA SET, $58
POSTCARD WORTHY
Coordinate the whole crew in picture-perfect styles made for family vacations and making memories worth writing home about.
SUMMER IN PLAY
Our latest collection blends Japanese motifs with classic Spooner aloha, so whether you’re on the court, course, or at cocktail hour, these performance styles keep pace from first serve to last call.
MEN’S PERFORMANCE POLO,
$108
left to right:
BLOSSOM HARMONY IN MOONLIGHT BLUE
KOI POND IN CORAL
SAKURA FIELDS IN INDIGO
BLOSSOM HARMONY IN YELLOW
KOI POND IN WHITE
BLOSSOM HARMONY MEN’S PERFORMANCE POLO IN MOONLIGHT BLUE, $108 ALOHA ‘ĀINA SHORTS IN BLACK, $99.50
SAKURA FIELDS MEN’S PERFORMANCE POLO IN INDIGO, $108
FIELDS BLAKE PERFORMANCE TOP IN ALLURE, $108 ANNA PERFORMANCE SKORT IN INSIGNIA BLUE, $118
SAKURA
SUNRISE SEASHELL GIANNA DRESS IN NAVY, $188
LOULU FRONDS SOL DRESS IN NAVY, $168
COSTA RICA MEN’S SPOONER KLOTH™ ALOHA SHIRT IN QUIET GREEN, $128
SUPER SWELLS MEN’S SPOONER KLOTH™ ALOHA SHIRT IN BLACK, $128
HIT THE TOWN
There’s something about warm summer nights, good company, and island style that makes you want to raise a glass, order another round, and stay awhile. Bold prints and effortless silhouettes make getting dressed easy, so you can focus on the fun.
EASY
GOING
The dresses you’ll want to pack first and wear on repeat. Comfortable, flattering, and designed in beautiful prints that make getting dressed feel like part of the fun. Dress them up or down, from laid-back beach days to elevated island nights.
MONSTERA PAISLEY DRESS IN NAVY, $168
PUA BISCUS LEILANI DRESS IN OFF WHITE, $188
This is what vacation dressing is all about: breezy styles to layer over your swimsuit, sandy toes, and long days spent chasing the sun.
SALT SUN SPOONER
BACKYARD BOCCE
left to right:
MATAHIVA MEN’S COASTAL COTTON
ALOHA SHIRT IN JADE, $128
ALOHA ‘ĀINA SHORTS IN BLACK, $99.50
ISLAND DAZE RILEY DRESS IN ADRIATIC BLUE, $178
KALO LEAF MEN’S COASTAL COTTON ALOHA SHIRT IN GOLDEN, $128
ALOHA ‘ĀINA SHORTS IN STONE, $99.50
PUA BISCUS LEILANI DRESS IN OFF WHITE, $188
Long afternoons, lawn games, and letting the good times roll (literally) – this is a slice of island living. Our lightweight Coastal Cotton shirts bring classic aloha to every backyard gathering, while easygoing sundresses keep things cool, comfortable, and ready for every summer invitation.
KALO LEAF MEN’S COASTAL COTTON ALOHA SHIRT IN GOLDEN, $128
MATAHIVA MEN’S COASTAL COTTON ALOHA SHIRT IN JADE, $128
LIVING THE
SWEET LIFE
Long summer days call for colorful prints, fresh-picked fruit, and pieces that instantly put you in a good mood, so you can savor the sweetest moments of summer.
SUNRISE SEASHELL DREW DRESS IN NAVY, $168
LOULU FRONDS PHOEBE TOP IN NAVY, $148
READY SET SAIL
A timeless favorite since 1983, Newport Sailor returns in red, white, and blue. An iconic archive print you’ll live in all summer long.
NEWPORT SAILOR MEN’S SPOONER KLOTH™ ALOHA SHIRT IN NAVY, WHITE, AND RED, $128
Newport Sailor print 1983
ALOHA FROM
top to bottom: ‘Ō’IO BY NAOKI MEN’S SPOONER
KLOTH™ ALOHA SHIRT IN CORAL, $128
SUPER SWELLS MEN’S SPOONER
KLOTH™ ALOHA SHIRT IN BLACK, $128
ALOHA DORAEMON MEN’S SPOONER
KLOTH™ ALOHA SHIRT IN TEAL, $128
SURF NINJAS MEN’S SPOONER
FROM JAPAN
Time-traveling cartoon cats, towering waves, surfing ninjas, and silvery game fish come together in a collection that celebrates the spirit, style, and stories of Japan.
KLOTH™ ALOHA SHIRT IN RED, $128
ALL AMERICAN
ALOHA
Rep your team with aloha from dugout to cookout. The race to October is just heating up, and summer is still in full swing. Whether you’re headed to the ballpark or a backyard watch party, show your team spirit Spooner style.
SAN DIEGO PADRES AMERICA’S FAVORITE
PASTIME COTTON ALOHA SHIRT IN BLUE, $118
CHICAGO CUBS AMERICA’S FAVORITE PASTIME COTTON ALOHA SHIRT IN BLUE, $118
HOUSTON ASTROS AMERICA’S FAVORITE PASTIME COTTON ALOHA SHIRT IN BLUE, $118
COOPERSTOWN
on her:
CHICAGO CUBS GAME DAY PERFORMANCE POLO IN BLUE, $100
on him:
CHICAGO CUBS
PERFORMANCE ALOHA SHIRT IN NAVY, $120
KICK OFF THE
NFL® THROWBACK MEN’S PERFORMANCE ALOHA SHIRT , $120
top row, left to right: BUFFALO BILLS IN BLUE LAS VEGAS RAIDERS IN BLACK GREEN BAY PACKERS IN GREEN
bottom row, left to right: PHILADELPHIA EAGLES IN GREEN SEATTLE SEAHAWKS IN BLUE SAN FRANCISCO 49ERS IN RED
The preseason games are already on your calendar, the predictions are flying, and we know you’re convinced this is your year. We’re rooting for you. Root for your team with aloha that just touched down from paradise.
SEASON IN STYLE
left to right:
LAS VEGAS RAIDERS THROWBACK MEN’S PERFORMANCE ALOHA SHIRT IN BLACK, $120
LAS VEGAS RAIDERS SCENIC WOMEN’S PERFORMANCE ALOHA SHIRT IN BLACK, $120
SEATTLE SEAHAWKS THROWBACK MEN’S PERFORMANCE ALOHA SHIRT IN BLUE, $120
RETRO TAPA MEN’S COASTAL COTTON ALOHA SHIRT IN GREEN, $128 on the cover:
COSTA RICA MEN’S SPOONER KLOTH™ ALOHA SHIRT IN WHITE, $128. COSTA RICA EMELINE DRESS IN QUIET GREEN, $178