CUSTOMER SERVICE &

Why It Is So Important Daily

Customer service is important because it inspires customer loyalty and makes employees’ jobs easier. This, in turn, helps businesses grow. By providing great customer service, organizations can recover customer acquisition costs, retain talent, and foster brand loyalty.

It’s not just price and quality we are competing within our industry. When other similar companies sell a similar product or service, excellent customer service will give us a competitive advantage, and a reason to stand out from the competition. Many people admit they are loyal customers to a brand because it delivers great customer service.

On the other hand, customers will switch to a competitor following a single bad experience. After two negative experiences, more than three-quarters of customers are ready to call it quits, and likely won’t return. Most customers won’t go back to a company they had a bad experience with, even if a friend tells them that the service has gotten better.

Amazon founder Jeff Bezos famously said, “make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” The walk away message: every action comes with a reaction.