SEÑAL NEWS | RESEARCH #WEEK 30

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NETFLIX GROWTH DURING COVID-19 LOCKDOWNS

#WEEK 30 ∙ JULY 2020

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NETFLIX GROWTH DURING COVID-19 LOCKDOWNS #WEEK 30 ∙ JULY 2020

US & Canada

72.90Mil

+10%

NETFLIX GLOBAL SUBSCRIPTIONS MARKET SHARE

TOTAL BUSINESS REVENUE

In millions EMEA

61.48Mil

150 100

Latam

36.07Mil

+29%

LATAM

$6.09Bil

APAC

+74%

34.3

36.1

51.8

58.7

61.5

67.1

67.7

70.0

72.9

Q3 ‘19

Q4 ‘19

Q1 ‘20

Q2 ‘20

12.9

27.6

27.9

29.4

31.4

37.8

42.5

44.2

47.4

64.8

66.6

66.5

Q4 ‘18

Q1 ‘19

Q2 ‘19

10.6

26.1

+25%

22.5

19.8

16.2

14.5

12.1

50

APAC

22.49Mil

EMEA

US & CANADA

+39%

US & Canada

+14%

International

+39%

$2.84Bil $3.25Bil

Source: Netflix

NETFLIX 2020 Q3 GROWTH PROJECTION Weekly Global Paid Net Adds Year to Date 30M

2018 2019

Q3’20

FORECAST

2017 2016

20M

195.45Mil

10M

0

Global Streaming Paid Memberships forecast for 3Q20

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Source: Netflix

Streaming Paid Net Addition forecast for 3Q20

2.5Mil

NETFLIX AVERAGE REVENUE PER USER GLOBAL MARKET SHARE

13.25 10.5

8.96

7.44

In U.S. dollars

US & Canada

Source: Statista 2020

NETFLIX MOST WATCHED MOVIES Audience in first four weeks of film’s debut

Europe, Middle East & Africa

Latin America

Asia Pacific

GLOBAL EXPANSION FUELS NETFLIX’S GROWTH

Paid streaming subscribers of Netflix at the end of the respective period Extraction

99M

Bird Box Spenser Confidential

83

Murder Mystery

83

The Irishman

64

Triple Frontier

63

Net subscriber additions between Q2 2019 and Q2 2020

72.9M 66.5M

56

The Perfect Date

55

44.2M 27.9M

US & Canada Source: Netflix

6.4M

North America

35M

International

61.5M 36.1M

59

The Platform

Source: Netflix

Q2 2020

85

6 Underground

The Wrong Missy

Q2 2019

89

Europe, Middle East & Africa

Latin America

22.5M 12.9M Asia-Pacific