SEÑAL NEWS | RESEARCH #WEEK 28

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THE QUARANTINE CONTENT DEMAND SPIKE IS OVER

#WEEK 28 ∙ JULY 2020

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THE QUARANTINE CONTENT DEMAND SPIKE IS OVER #WEEK 28 ∙ JULY 2020

GLOBAL GROWTH OF LINEAR TV CONSUMPTION

18% Increase in average MONDAY-FRIDAY

+

linear consumption

FEB-APR

Minutes

Trend Line

+24 %

170%

+

Increase in consumption of the PREMIUM linear channels that were opened up

80%

+

Increase in total linear consumption of NEWS channels 1 Feb 9 Feb 17 Feb 25 Feb 4 Mar 12 Mar 20 Mar 28 Mar 5 Apr 13 Apr 21 Apr 29 Apr 7 May 15 May 23 May 31 May Source: Mirada

WORLD DEMAND FOR TV SHOWS United States

+32%

Rest of World

10%

Increase in average MONDAY-FRIDAY VOD consumption

May 25 Killing of George Floyd

% change in Demand from May 15

5%

FEB-APR 0% -5% -10%

SOVD CANCELLATION DURING COVID-19

-15% -20%

15 May

18 May

21 May

24 May

27 May

30 May

2 Jun

5 Jun

8 Jun

11 Jun

14 Jun

Among US homes cancelling OTT services during COVID-19

Change in Demand is indexed to May 15 2020.

Source: Parrot Analytics

SVOD USERS IN THE USA DURING COVID-19 PANDEMIC

% Adults age 18+ who used a streaming video service March

April

May

50% 47%

0% 42%

10%

20%

30%

40%

50%

% Cancelling Services

42% 40%

Source: Parks Associates

35% 30% 26%

24%

+122%

23% 19% 20% 15%

11%

18% 13% 13% 8%

9% 7%

12%

5%

TABLET

7% 7% 3%

5% 5%

4%

2%

3%

Other Source: Strategy Analytics, U.S. COVID-19 Tracking Study.

+57%

STB

Increase in kids’ VOD consumption on TABLETS & STB