SEÑAL NEWS | RESEARCH #25 - 2020

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MULTIMEDIA INDUSTRY IN MEXICO

#WEEK 25 ∙ JUNE 2020

SPONSORED BY

MULTIPLATFORM VIDEO MARKET IN MEXICO #WEEK 25 ∙ JUNE 2020

MULTIPLATFORM CONTENT CONSUMPTION

47%

64% 53%

13 %

13 %

10 %

12%

13 %

27%

15 %

17%

17%

12%

13 %

16 %

17% 10 %

21% 8%

National channels

14 %

5%

4%

International Regional channels channels

37%

25 %

19 %

11%

13 %

18 %

12%

5%

Audiences in México increased its streaming consumption by more than 47%. The second growing industry is mobile videogames, with a 40%.

15 %

16 %

22% 11%

11%

9%

6%

National channels

Other

21%

10 % 24 %

29 % 19 %

19 % 11%

14%

12%

19 %

4%

International Regional channels channels

Source: Havas Media & Live Panel

Breakdown by age: 0 - 18 18 - 24

FREE TV & PAY TV RATINGS

FREE TV TRENDS AND POPULAR GENRES

12 FREE TV

News

10

RATING%

8

2

4

6

8

45 - 54

News is still the most consumed genre, with a 20.74%

16.33% Movies is the most popular genre during the COVID19 pandemic.

OTHER

Movies have increased its market share in 1.02 points.

14.15% Daily Magazines is still close.

Sports and another genres have decresed its consumption time amid COVID19 pandemic.

16.42% Before the pandemic, Telenovelas was the most popular genre in the country.

10

12

WEEK Source: Nielsen Ibope México

News

In 2020, the Mexican telecommunication sector is expected to generate revenues of nearly 517 billion Mexican pesos, out of which over 309 billion will be generated by the mobile subsector, 111 billion by pay TV and 95 by the fixed-line subsector.

TV PRIME TIME SHIFT GROWTH BY TIME SLOT

46%

2 AM - 6 AM

20%

6 AM - 9 AM 9 AM - 12 PM

4% 21%

12 PM - 5 PM

148%

5 PM - 8 PM

14%

8 PM - 11 PM 11 PM - 2 AM

PAY TV PENETRATION

42%

PAY TV ANALOG VS DIGITAL Digital

Analog

(Subscribers with no Piracy / out of total Country Households)

$

(-9% from April)

89%

90%

90%

HHs REPORTED WITH PAY TV

(Subscribers with no Piracy and no Under-Reporting / out of total Country Households)

ADVERTISING MARKET SHARE IN MAY FREE TV

(Total Subscribers / out of total Country Households)

HHs SUBSCRIBED TO PAY TV

Source: Nielsen Ibope México

56%

HHs WITH ACCESS TO PAY TV

Source: BB Auditv

14.16% News occupies the second place in the Mexican Pay TV.

Source: Nielsen Ibope México

$517 BILLION

75% 70% 65%

55 +

Daily magazines are in the second place, with 20.70%

2 0

35 - 44

PAY TV

6 4

25 - 34

11%

10%

10%

Q3’17

Q3’18

Q3’19

Source: BB Auditv

11% PAY TV (-22%)

15%

13%

(+3%)

(-26%)

DIGITAL

RADIO

3%

2%

(-42%)

(-20%)

PRESS

Source: Nielsen Ibope México & Havas Group Mexico

MAGAZINES