SEÑAL NEWS | RESEARCH #WEEK 23-2020

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HBO MAX JOINS THE STREAMING WAR

#WEEK 23 ∙ JUNE 2020

HBO MAX JOINS THE STREAMING WAR #WEEK 23 ∙ JUNE 2020

SVOD PLATFORMS - HOURS OF CONTENT in thousands

+38%

63.57 41.37 36.09

New data issued by Recurly, found a nearly 38% rise from March to April in new subscribers by streaming services, due to the consumption boom generated by COVID-19 pandemic.

15.00

PREMIUM

10.00 7.50

FREE

3.34 0.05

Source: Ampere Analysis

SVOD CONTENT BUDGETS ENTERTAINMENT AND SPORTS

2020 CONTENT BUDGETS in billions

in billions $18.5

$ 8.5

Sports

DISNEY COMCAST

$ 6.0

NETFLIX

$ 4.5

VIACOMCBS

$ 2.5

WARNER MEDIA

$ 2.0 COMECAST

Entertainment

20 BN

$1.5

$

$1.0

GroupM estimates $20 billion in total streaming content spending through 2024.

$1.0 Source: Bloomberg Intelligence

AMAZON FOX CORP SONY DISCOVERY APPLE 0

5

10

15

20

*Includes sports and entertainment spending Source: UBS estimates; company data

STREAMING PLATFORMS PRICES IN THE US in USD

GLOBAL SVOD SUBS TO 2025 in millions

$14.99 $ 4.99

$ 9.99* $ 9.91** $ 8.99 $ 6.99 $ 5.99

202 * The Peacock ad-suppoted version is $4.99 per month, ad-free version is $9.99. ** $199 annual plan divided by 12 months.

Note: Prices for Hulu and Netflix are for basic plans.

$ 4.99

20 to $30

25

258 141

Source: MarketWatch

$

According to a survey from The Trade Desk and YouGov, 59% of Americans aren’t willing to pay more than $20 a month for streaming TV services, while three-quarters said they wouldn’t exceed $30.

14 252 OTHERS

Source: Digital TV Research

269 CHINA PLAYERS