SEÑAL NEWS | RESEARCH #45

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SPAIN OTT AND TV MARKET LANDSCAPE

WEEK #45 ∙ NOVEMBER 2020

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SPAIN OTT AND TV MARKET LANDSCAPE #WEEK 45 ∙ NOVEMBER 2020

SUSCRIBERS TO TV SERVICES IN SPAIN IPTV

(Millions)

Cable TV

Satelite TV

Online TV

8.000 7.000

1.276

648

789

762

295 732

290 706

282 674

303 638

280 612

382 580

554

525

1.318

1.304

1.312

1.302

1.290

1.300

1.455

1.388

1.293

1.422

3.998

4.153

4.201

4.379

4.520

4.586

4.560

4.647

4.709

4.735

4T 2017

1T 2018

2T 2018

3T 2018

4T 2018

1T 2019

2T 2019

3T 2019

4T 2019

1T 2020

328

6.000 5.000

361

4.000 3.000 2.000 1.000 0

Source: CNMC

TV AD SPEND BY INDUSTRY (millions of Euros)

Private Free TV

Pay TV

Public Free TV 475,4

321,2

388,4

348,7

289,2

25,5

23,6

21,7

1T-2019

28,1

18,1

2T-2019

31,1

21,6

3T-2019

36,3

4T-2019

Source: CNMC

SUSCRIPTION OTT SERVICES USERS IN SPAIN Suscription OTT service users % change

25,9

1T-2020

DIGITAL ORIGINAL SERIES GENRE DEMAND SHARE Horror

Drama

% of population

17,8

2,4%

52,7%

Reality 1,2%

18,9

20,2

21,0

21,6

22,0

Variety SPAIN

16,3

32,8%

23,4%

2019

37,8%

16,3%

2020

Source: eMarketer

3,1%

40,1%

41,5%

42,3%

Action & Adventures

42,9%

13,5%

Comedy

6,6%

4,1%

2,7%

1,9%

2021

2022

2023

2024

17,6%

Animation 2,9%

TV RATINGS IN SPAIN

BY GROUP & CHANNEL (%)

MEDIASET Telecinco Cuatro FDF Energy Divinity Boing Be Mad

28,2 14,2 5,7 2,6 2,4 1,7 1 0,6

ATRESMEDIA Antena 3 La Sexta Neox Nova Mega Atreseries

26,3 11,6 7,4 2 2,2 1,5 1,5

CRTVE La 1 La 2 Cian TV 24H Teledeporte

15,9 9,8 2,7 1,7 1,2 0,5

VOCENTO (NET TV) Paramount Channel Disney Channel

2,6 1,8 0,8

G UNIDAD EDITORIAL (VEOTV) Discovery Max GOL

2,5 1,5 0,9

13 TV

2,2

DKISS

0,9

TEN

0,4

REAL MADRID TV

0,3

OTHER STATIONS

20,4

Includes other local, regional, and pay TV stations.

Documentary Kids 3,1%

Source: Parrot Analytics

3,5%

Source: Kantar Media