SEÑAL NEWS | RESEARCH WEEK #42

SENAL.TV LLC ∙ 990 BISCAYNE BLVD, SUITE 501, FL, 33132, USA ∙ DISTRIBUCIÓN GRATUITA

GLOBAL PAY TV, THE SUBSCRIPTION VS REVENUE PUZZLE

WEEK #42 ∙ OCTOBER 2020

SPONSORED BY

GLOBAL PAY TV, THE SUBSCRIPTION VS REVENUE PUZZLE #WEEK 42 ∙ OCTOBER 2020

2019-2020 PAY TV QUARTER GLOBAL GROWTH All bellwether companies

PAY TV QUARTERLY NET SUBSCRIBER PREFORMANCE Additions

Without China, India, and USA

Losses

Overall net subscriber additions Overall net subscriber additions (Without China, India, and USA)

1.5

14M 12M

1

10M

0.5

8M

0

4M

6M

2M

-0.5

Q2 2019

Q3 2019

Q4 2019

Q1 2020

Q22020

Source: Ampere Markets & Operators

0 -2M -4M

According to Ampere Analysis, Q2 pay TV subscriber totals were 0.5% higher than in Q1 2020, indicating that despite the increased economic pressures and cancellation of live sport globally, there is still room for growth, particularly in emerging markets.

PAY TV REVENUES

BY TOP GLOBAL MARKETS

-6M

Q2 2019

Q3 2019

Q4 2019

Q1 2020

Q2 2020

Source: Ampere Markets & Operators

SHARE OF PAY TV SUBSCRIBERS

BY OPERATORS

(by millions)

(by millions)

200,000

100%

38

160,000

80%

80 106

60%

225

225

140,000 120,000 100,000

201+

48

74 104

180,000

101-200 51-100 11-50 Top 10

80,000

40%

60,000 40,000

20%

20,000 0

2025 69,559 5,130 5,780 5,995 9,348 56,019

2020 70,835 5,698 6,349 5,415 9,379 79,241

2019 70,158 5,990 6,637 5,168 9,537 88,512

Others Canada UK India China USA

Source: Digital TV Research

TOP SUBSCRIBER GAINS AND LOSSES BY COUNTRY (% quarter-on-quarter)

Spain

0%

460

449

2019

2025

Source: Digital TV Research

Global pay TV revenues peaked in 2016 at $202 billion. Revenues will fall to $152 billion in 2025. This is lower than 2010’s $175 billion, despite the number of pay TV subscribers rising by 345 million between 2010 and 2025. Revenues fell by $9 billion in both 2018 and 2019.

US PAY TV AND NON-PAY TV HOUSEHOLDS (by millions)

Pay TV households

Non-pay-TV households

Russia Romania

97.7

94.3

India

90.3

84.0

China

77.6

73.7

70.2

66.8

68.2

64.4

63.4

2023

2024

France New Zealand 51.7

Brazil 28.1

USA

2016

Denmark

32.0

2017

Australia -8

-6

Source: Ampere Markets & Operators

-4

-2

60.4

44.6

Canada

-10

56.3

0

2 Source: eMarketer

37.3

2018

2019

2020

2021

2022