SEÑAL NEWS | RESEARCH WEEK #35

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MULTIPLATFORM VIDEO CONSUMPTION IN THE UK

#WEEK 35 ∙ AUGUST 2020

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MULTIPLATFORM VIDEO CONSUMPTION IN THE UK #WEEK 35 ∙ AUGUST 2020

AVERAGE MINUTES OF VIEWING ALL TARGETS AND ALL DEVICES Games Other video console DVD (not on a TV) 19

in 2019

23

YouTube (not on a TV)

1 hr 11 mins

34 mins

in April 2020

31%

An increase of 37 minutes

48

16

Other video (on a TV)

Total

178

6 hrs 25 mins

People spend twice as much time watching subscription streaming services

Live TV

59% broadcast content

HOUSEHOLD SVOD SUSCRIPTION STATUS

71

SVoD

11

BVoD

37

Recorded playback

Source: Ofcom estimates of total audio-video viewing. Modelled from BARB, Comscore and TouchPoints data.

Netflix

-2% 43%

Prime Video

-4% 35%

Disney+

-3% 13%

Now TV

-2% 8%

Apple TV+

TOP THREE MOST-WATCHED SHOWS IN 2020 A Ministerial Broadcast from the Prime Minister Easing of lockdown plans

BBC 0ne, 23 March 2020 14,612,000 average audience

-2% 5%

1%

-1%

5%

2%

ITV Hub+

-1%

3%

2%

YouTube Premium

-1%

3%

2%

All4+

-1%

3%

2%

BritBox

-1%

2% 2%

6%

25%

1%

18%

29%

2%

Currently subscribe but plan to cancel in the next 3months Do not subscribe but plan to in the next 3 months

96%

91%

84%

An Address by Her Majesty the Queen BBC 0ne, 5 April 2020 14,037,000 average audience

Proportion of online adults who intend to keep their subscriptions in the months ahead

55% Subscribers aged 16-34

10%

22%

1%

26%

26%

2%

will continue to spend the same amount of time watching streamed content in the future as they did during lockdown.

HOW ADULTS WATCH TV CONTENT HOME

CATEGORIES

91%

BOX SETS

82%

CATCH UP

90%

SEARCH

90%

On demand

On demand

On demand

22%

23%

16%

21%

Live TV

Live TV

Live TV

12%

Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 4-5 July 2020.

A-Z

On demand

Live TV

18%

Currently subscribe and plan to continue for the next 3 months

Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 4-5 July 2020.

PROPORTION OF SVOD MULTIPLE ADULT SUSCRIPTIONS Subscribers aged 16+

5% 3%

BT Sport Monthly Pass

BBC 0ne, 10 May 2020 18,753,000 average audience

Prime Minister’s Statement Announcement of lockdown

3% 3%

Source: Ofcom TRP Covid-19 Media Behaviours survey. Fieldwork conducted 17-18 June 2020.