SEÑAL NEWS | RESEARCH #34 2021

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THE EVOLUTION OF GLOBAL TV VIEWING

WEEK #34 ∙ AUGUST 2021

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THE EVOLUTION OF GLOBAL TV VIEWING WEEK #34 ∙ AUGUST 2021

GLOBAL LINEAR TV CONSUMPTION

LINEAR TV IMPRESSIONS PER QUARTER

Linear TV remains theo top reach medium globally

Total impressions per quarter United States

Reach levels are receding by 2% -3% each year Serbia Taiwan Malaysia Poland Mexico South Korea Philippines Puerto Rico Indonesia Dominican Rep. US Thailand Vietnam South Africa New Zealand

Reach %

70

60

50

40

Jan-May 2019

Jan-May 2020

Jan-May 2021

Germany

900B 800B 700B Linear impressions

80

United Kingdom

United States -23%

600B

year-over-year

500B 400B

Germany -16%

300B

year-over-year

200B

United Kingdom -8%

100B 0

Source: Nielsen IBOPE

year-over-year Q1 2020

Q2 2020

Q3 2020

Q4 2020

Q1 2021

Source: Samba TV

GLOBAL PAY TV REVENUES

BY COUNTRY

DAILY AVERAGE NUMBER OF LINEAR TV-VIEWING HOUSEHOLDS

($ billion) 200

TOTAL LINEAR MINUTES WATCHED Q1 2021 vs. Q4 2020

Q1 2021 vs. Q4 2020

180 160 140 120 100 80 60 40 20 0

2010

2020

2021

2026

Others

55.8

66.1

64.7

60.8

Canada

6.0

5.7

5.4

4.9

UK

7.4

6.3

6.1

5.5

India

2.4

5.0

5.1

5.6

China

6.1

9.3

9.1

8.9

USA

97.4

80.3

74.4

57.4

Source: Digital TV Research

-10%

-14%

-1%

-3%

-3%

-2%

-9%

-13%

ANNUAL PAY TV SUBSCRIBER GROWTH

BY TECHNOLOGY Q4 2019 to Q4 2020

PERCENTAGE OF LINEAR NETWORKS WHOSE REACH DECLINED

53.2%

TOP REACHING NETWORK VIEWERSHIP Q1 2021 vs. Q4 2020

Q1 2021 vs. Q4 2020

54%

-3%

64%

-2%

0.6% Cable

86%

4.7% 7.2% 2.7% Copper

-7% Source: Point Topic

FTTH

FTTx

Others

-3.3%

Satellite Others (mainly OTT)

-6.8%