SEÑAL NEWS | RESEARCH #33 2021

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THE AFTER-PANDEMIC STREAMING GROWTH

WEEK #33 ∙ AUGUST 2021

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THE AFTER-PANDEMIC STREAMING GROWTH WEEK #33 ∙ AUGUST 2021

GLOBAL GROWTH OF STREAMING CONSUMPTION

REGIONAL STREAMING VIEWING TIME

Q2 2021 vs Q2 2020

Q2 2021 vs Q2 2020

192% South America

200%

150%

100%

58%

79% Africa

Oceania

13%

50%

19% Europe

Global

43%

0%

Asia

2% North America

Source: Conviva

STREAMING GREW BY 13% IN Q2 2021 VERSUS THE SAME TIME LAST YEAR. JUNE ENJOYED THE BIGGEST INCREASES OF THE QUARTER, LED PREDOMINANTLY BY SOUTH AMERICA AND AFRICA, WHICH BOTH HAD TRIPLE-DIGIT GROWTH IN VIEWING TIME.

WORLDWIDE CONSUMER SPENDING ON SVOD SERVICES

APR

MAY

JUN

Global

2%

14%

25%

Africa

21%

118%

111%

Asia

28%

49%

52%

Europe

9%

27%

24%

N. America

-7%

2%

14%

Oceania

35%

51%

98%

S. America

167%

176%

236%

Source: Conviva

GROWTH IN STREAMING VIEWING TIME BY DEVICE Q2 2021 vs Q2 2020

(in billion U.S. dollars)

2019 2025

46%

53.34

Smart TV

102.86

30% Mobile Phone

Source: Statista

15%

13% Grand Total

AFTER ALL COVID-INDUCED LOCKDOWNS AND RESTRICTIONS, STREAMING CONTINUED TO RISE YEAR OVER YEAR ALTHOUGH AT MORE MODEST RATES. SOUTH AMERICA SAW THE LARGEST INCREASE AT 192%, DRIVEN BY NEW SERVICES LAUNCHED IN THE PAST YEAR.

5%

9%

Desktop

Tablet

Connected TV Gaming Console

-14% Source: Conviva