SEÑAL NEWS | RESEARCH #32 2021

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CONTENT CONSUMPTION IN THE UK

WEEK #32 ∙ AUGUST 2021

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CONTENT CONSUMPTION IN THE UK WEEK #32 ∙ AUGUST 2021

UK AUDIENCES DOUBLED THEIR STREAMING CONSUPTION

UK IS STILL A TRADITIONAL MARKET FOR CONTENT

All UK Adults - 2020

Percentage of UK respondents using video services for the following amount of time per week

DVD Games console

Other video

Digital (e.g. Netflix, iTunes)

(not on a TV)

3

YouTube

2

(not on a TV)

41

Other video

5

TOTAL HRS 40 MINS

61%

5.9

Less than 1 hour

Live TV

162

16.3

5.1

BROADCAST CONTENT

65

SVoD

17.9

0 hours

8

(on a TV)

TV

15

24.8

1-5 hours

12 BVoD

16.7

33 REC

21.3

6-10 hours

Recorded playback

18.0

Source: Ofcom

20.9

INTERNET USERS IN THE UK ARE MATURE STREAMERS

11-20 hours

7.1

Consumers in mature markets who have watched catch-up and SVoD in the previous month (% of internet users) Q1 2021 average

22.1

More than 20 hours

Q3 2015 average

20.7

Source: Statista Global Consumer Survey

70 UK 60 FI

Catch-up viewers (%)

50

DK

SE DE AU

FR

40 NL

IT

PL

30

US 20

CA ES

HOURS OF UK-PRODUCED TV CONTENT AVAILABLE ON-DEMAND - APRIL 2021

10 JP 0 0

10

20

30

40

50

60

70

80

90

Catch-up viewers (%)

Source: Ampere Analysis

BVOD ADVERTISING REVENUES FOR UK ROADCASTERS UK Broadcaster TV advertising revenue composition (%) Online video (BVoD) advertising

UK SMARTPHONE VIEWING PROFILES Children 4-15 Adults:

16-24

25-34

35-44

45-54

55+

Love Island - ITV2 - 07/07/21

Linear TV advertising

11%

47%

17%

11%

9% 5%

100 90

ITA v ESP - BBC One - 06/07/21

80 70

80% MEN

20% WOMEN

60 50

ENG v DEN - ITV - 07/07/21

40 30

64% MEN

20

36% WOMEN

10 0

2016

2017

2018

Source: Ampere Analysis

2019

2020

2021

2022

2023

2024

2025

2026

0%

10%

Source: BARB

20%

30%

40%

50%

60%

70%

80%

90%

100%