SEÑAL NEWS | RESEARCH #WEEK 31

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MOST IN-DEMAND GENRES IN SPAIN

#WEEK 31 ∙ JULY 2020

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MOST IN-DEMAND GENRES IN SPAIN #WEEK 31 ∙ JULY 2020

SERIES GENRE DEMAND SHARE

MOST DEMANDED SUBGENRES % Demand Share

April to June 2020

CRIME DRAMA

Crime Drama Action & Adventure 7.5%

Animation 4.6%

Sci-Fi Drama

Comedy 15.2%

Variety 4%

is the most demanded subgenre in Spain, accounting for 11.9% of all expressed demand between April and June.

Crime drama is also the most in-demand subgenre globally.

Sitcom

Children 6.7%

Thriller Superhero Series

Reality 6.7% Horror 1.9% Factual 0.8%

Comedy Drama

Documentary 2.6%

Telenovela Fantasy Drama Historical Drama

Drama 50%

Children (School Age) 0%

Methodology Note: Demand shares are calculated by summing the quarterly demand of all series in the market by the genre they are in.

Source: Parrot Analytics

3%

6%

9%

12%

Methodology Note: This chart is calculated using the same method as the first chart, but titles are summed by subgenre instead of genre.

Source: Parrot Analytics

In Spain,

DRAMA SERIES

account for exactly half of all expressed demand between April and June 2020. The most in-demand drama for these months is HBO’s “Game Of Thrones”.

MARKET DIFFERENCE FROM GLOBAL GENRE DEMAND % Difference from Global demand share Action & Adventure Animation

Compared to global average demand shares, the

Children Comedy

DRAMA GENRE

Documentary

is more demanded in Spain.

The Spanish drama share of 50.0% is 6.4% larger than the genre’s global average demand share.

Drama Factual Horror Reality Variety -2%

MOST IN DEMAND SHOW IN SPAIN

0%

2%

4%

6%

Source: Parrot Analytics

“STRANGER THINGS” Netflix | United States | English | 2016-present Genre: Drama, Fantasy, Horror, Mystery, Thiller, Sci-fi

A SPANISH GLOBAL HIT: “LA CASA DE PAPEL” BELOW AVERAGE 24,4%

AVERAGE 64,1%

GOOD 8,6%

OUTSTANDING 2,7%

EXCEPTIONAL 0,2% La Casa de Papel

#1 In Top Shows #4 Overall Demand Rank

31.75x

Game of Thrones 25.88x

Worldwide

The Walking Dead 20.9x

Overall Demand Trend Worldwide in the Last 30 Days

Brooklyn Nine-Nine 18.66x

1 Westworld

Demand Rank

18.64x

2 0 4

6 23 Jun

0.01x

Difference from the “Average Title” (1x) (Demand Expressions per capita multiplied by X times)

30 Jun

Source: Parrot Analytics

7 Jul

14 Jul

21 Jul

2x

8x

32x

100x + Source:Parrot Analytics

Last March, “THE MANDALORIAN” was 31.96x more in-demand than the average TV series in Spain. The show even beat out one of the country’s most in-demand series, “La Casa de Papel”.

It was also the third most in-demand series overall.