SEÑAL NEWS | RESEARCH #30 2021

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NETFLIX GOT HIT IN THE STREAMING WARS

WEEK #30 ∙ JULY 2021

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NETFLIX GOT HIT IN THE STREAMING WARS WEEK #30 ∙ JULY 2021

NETFLIX SLOWEST GROWTH SINCE 2013

QUARTERLY SUBSCRIBER GROWTH SINCE 2017

Netflix’s cumulative quarterly paid subscriber additions worldwide, by year

Netflix quarterly paid subscribers added, U.S. and international.

Second quarters of each year are shown in darker shade.

40M

15M

2020 2018 2019

30M

10M

2017 2016

20M

5M

5.5M Q2

Q3

0

Q4

Source: Netflix

IN THE Q2 2021, NETFLIX ADDED JUST 1.5 MILLION PAID SUBSCRIBERS WORLDWIDE, MARKING THE LOWEST QUARTERLY GAIN SINCE Q2 2013.

2017

2018

2019

2020

Source: Netflix

NETFLIX GLOBAL SUBSCRIBERS BY REGION (in millons) UCAN

EMEA

LATAM

APAC

200

GLOBAL STREAMING PAID MEMBERSHIPS

150

(in millons)

100

Q2 19

151.5

Q3 19

158.3 167.1

Q1 20

182.9

Q2 20

192.95

Q3 20

195.15

Q4 20

203.66

Q1 21 Q2 21

207.64 209.18

9.5

8.4

7.4

24.1

10.6 26.1

14.5

12.9

27.6

27.9

47.4

51.8

67.1

67.7

21.3

22.8

29.3

31.3

33.8

37.8

42.5

44.2

60.9

61.9

63

64.8

66.6

66.5

29.4

31.4

26.9

27.9

37.5

37.9

38.7

62.2

66.7

68.5

68.7

73.1

73.9

74.4

74

23.5

36.1

36.3

58.7

61.5

70

72.9

16.2

12.1

25.5

22.5

19.8 34.3

50

0

Q4 19

2021

Q1 18

Q1 19

Q1 20

Q1 21

Source: Netflix

TWO REGIONS (LATIN AMERICA AND ASIA-PACIFIC) ACCOUNTED FOR ALMOST ALL OF NETFLIX’S SUBSCRIBER GROWTH IN THE SECOND QUARTER. THOSE ARE THE COMPANY’S TWO SMALLEST REGIONS.

NETFLIX QUARTERLY REVENUE GROWTH 50%

51.7%

48.2%

40.4%

40%

31.0%

30%

24.1%

Source: Netflix 20%

22.2%

19.4%

10%

8.0%

6.8%

Dec-19

Oct-18

May-19

Mar-18

Jan-17

Aug-17

Jun-16

Apr-15

Nov-15

Sep-14

Jul-13

Feb-14

Dec-12

Oct-11

May-12

Mar-11

Jan-10

Aug-10

Jun-09

Apr-08

Nov-08

Sep-07

Jul-06

Source: Netflix

Feb-07

0% Dec-05

NETFLIX LOST 430,000 CUSTOMERS IN ITS LARGEST REGION (U.S. AND CANADA), THE FIRST TIME IT HAS SHRUNK AT HOME IN TWO YEARS.

22.7%

Jul-20

4.0M Q1

0

2021 9.0M Forecast

Feb-21

10M