SEÑAL NEWS | RESEARCH #29 2021

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CONTENT ACQUISITION MARKET GROWTH

WEEK #29 ∙ JULY 2021

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CONTENT ACQUISITION MARKET GROWTH WEEK #29 ∙ JULY 2021

GLOBAL CONTENT ACQUISITIONS TRENDS Content Spend for English Language Markets in 2020, excluding Sports and Adult. (US$bn) Originals

Major players have continued to increase spending Content Spend in 2015 and 2020 (US$bn)

LAST YEAR, SPENDING ON CONTENT FROM ENGLISH LANGUAGE MARKETS PASSED THE $150BN MARK, REACHING $155BN AT YEAR END.

$ 42bn

Acquisition Movies

$ 38bn $ 21bn

2015

$ 11bn

Disney

2020

$20bn $ 5bn

Netflix

$15bn $ 2bn

Amazon

$11bn

Source: Disney / Netflix / Amazon Annual Reports

Source: WorkShare Consulting

TOP FIVE COMMISSIONERS OF NEW EUROPEAN SCRIPTED SHOWS

GLOBAL SPEND ON CONTENT ACQUISITONS FROM 2011 Globally, spend on acquisitions doubled from 2011 to 2020 Growth of Acquisition Spend for English Language Markets. (US$bn)

(# titles) 2020

$38bn

$40bn

$30bn

$20bn

$19bn

$10bn

33 ARD

37

54

France TV BBC

55

72

ZDF

Netflix

Source: Ampere Analytics

$0bn

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: WorkShare Consulting

MOST SUCCESFULL CONTENT ACQUISITONS In 2020, only two of the Top 10 Netflix shows were originals Top 10 Most Viewed Netflix Shows (Millions of Minutes) The Umbrella Academy

Top UK Factual is dominated by nostalgia and crafts Most Watched UK Factual Shows in H1 2020 (000s of Viewers) 3,011

Shameless

1,125

The Office

987

Grey’s Anatomy

918

Criminal Minds

697

NCIS

524

In the Dark

418

Dexter

316

Supernatural

315

Parks and Recreation

304

Source: WorkShare Consulting & Netflix

Antiques Roadshow

7,846

The Repair Shop

6,885

Countryfile

6,883

Bradley Walsh & Son: Breaking Dad

5,799

Top Gear

5,770

Long Lost Family: Born Without Trace Who Do You Think You Are?

5,274 4,946

Ambulance Anne: The Princess Royal at 70

4,904

Bradley Walsh: Happy 60 Birthday

4,848

th

The Real ‘Des’: The Dennis Nilsen Story

SPEND ON ACQUIRED CONTENT HAS BEEN GROWING STRONGLY FOR THE LAST TEN YEARS, REACHING $38BN IN 2021; MORE THAN A THIRD OF SPENDING ON NON-SPORTS CONTENT.

5,657

Welcome to HMP Belmarsh with Ross Kemp Extinction: The Facts

4,735 4,457 4,374

The Virtual Grand National

4,280

Dame Vera Lynn: We’ll Meet Again

4,256

Source: Peter Hamilton Consultants