SEÑAL NEWS | RESEARCH #22 2021

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THE GAMING LIVE STREAMING INDUSTRY

WEEK #22 ∙ JUNE 2021

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THE GAMING LIVE STREAMING INDUSTRY WEEK #22 ∙ JUNE 2021

HOURS OF GAMING WATCHED 2019 VS 2020

TOTAL OF HOURS WATCHED IN Q1 2021

Twitch, YouTube, Facebook and Mixer combined 2019

Twitch 72.3%

2020

Hours Watched (Billions)

6.34 B

8.2

9.0

7.5

7.8

7.2 YouTube Gaming Live 15.6%

6.6 5.4

4.8

4.2

3.7

3.0

Q1

Q2

1.37 B

4.1

3.8

3.8

Q3

Facebook Gaming 12.1%

Q4

Source: Stream Hatchet

1.06 B

Source: Stream Hatchet

TWITCH APP GLOBAL MONTHLY INSTALLS 8.8M

FOR THE SECOND QUARTER IN A ROW, TWITCH HAS BROKEN ITS RECORD THE MOST-WATCHED HOURS IN Q1 2021. FACEBOOK GAMING ALSO EXPERIENCED A RECORD-SETTING QUARTER, AND YOUTUBE GAMING STREAMER, VALKYRAE, WAS THE MOST-WATCHED FEMALE STREAMER OF 2021.

8.4M

7.6M

5.9M 4M

6.9M 6.7M

7.3M 7.1M

6.7M

7.5M

8.1M 6.8M 7M

6.2M

3.7M

JAN ‘20 FEB ‘20 MAR ‘20 APR ‘20 MAY ‘20 JUN ‘20 JUL ‘20 AUG ‘20 SEP ‘20 OCT ‘20 NOV ‘20 DEC ‘20 JAN ‘21 FEB ‘21 MAR ‘21 APR ‘21 Source: Sensor Tower

TWITCH TOTAL HOURS STREAMED PER QUARTER

TWITCH TOP FIVE GLOBAL MARKETS

Hours Streamed (Millions)

250

264.9M

218

U.S.

230.5M

17.6M

203.9M 205.5M

186

Brazil

154 122 90

2020

119.7M

107.0M 104.8M 100.6M

Q1 ‘19

Q2 ‘19

Q3 ‘19

Q4 ‘19

9.3M

121.4M Mexico Q1 ‘20

Q2 ‘20

Q3 ‘20

Q4 ‘20

Source: Stream Hatchet

Q1 ‘21

4.5M Argentina 3.3M

WORLDWIDE INSTALLS OF TWITCH’S MOBILE APP SURGED IN MARCH 2020, AS LOCKDOWN ORDERS ROLLED OUT AROUND THE GLOBE. THE APP ENDED 2020 WITH 80.6 MILLION INSTALLS, UP 134% FROM 34.5 MILLION FOR 2019.

U.K. 3.1M

Source: Sensor Tower