SEÑAL NEWS | RESEARCH #20 2021

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SVOD WEEKLY CONSUMPTION IN LATIN AMERICA

WEEK #20 ∙ MAY 2021

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SVOD WEEKLY CONSUMPTION IN LATIN AMERICA WEEK #20 ∙ MAY 2021

STREAMING RIVALS THE REACH OF TRADITIONAL TV AVOD USAGE IS ESPECIALLYSTRONG IN BRAZIL Any Streaming Weekly AVOD Weekly

MEXICO

91%

NET FOR THREE COUNTRIES

BRAZIL

63% 81%

ARGENTINA

ARGENTINA

33% 91%

BRAZIL

80% 92%

MEXICO

INTERNATIONAL CONTENT PREVAILS Locally Produced International Content

35%

33%

AVERAGE

ARGENTINA

64%

36%

64%

36%

BRAZIL

60% Fuente: Magnite, 2021

WILLING TO SPEND MORE FOR PREMIUM CONTENTG Average amount spent on streaming services

67%

65%

62%

Maximum willing to spend

ARS 549 ($6)

ARGENTINA

ARS 926 ($10)

BRL 86 ($15)

BRAZIL

BRL 115 ($20)

MXN 363 ($18)

MEXICO

MXN 533 ($26)

MEXICO

want more locally produced content

71%

plan to subscribe to another service