SEÑAL NEWS | RESEARCH #17 2021

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VOD TRENDS IN THE EUROPEAN UNION

WEEK #17 ∙ APRIL 2021

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INSIGHTS TO UNDERSTAND CURRENT AND FUTURE TRENDS WEEK #17 ∙ APRIL 2021

VOD TRENDS IN THE EUROPEAN UNION SVOD SERVICES BY COUNTRY PRESENCE IN EUROPE

NUMBER OF SVOD SERVICES AVAILABLE

BY COUNTRY

Number of EU28 countries

SVOD services Netflix

28

Amazon Prime Video

28

YouTube Premium

28

Apple TV+

26

MUBI

19

HBO

16

Disney+

13

Eurosport Player

12

Hayu

Source: MAVISE/OBS

8

Acorn TV

7

Sky

5

Source: MAVISE/OBS/press releases

EU28 LANGUAGE OF SVOD SERVICES IN EUROPE

GENRE OF SVOD SERVICES AVAILABLE IN EUROPE 460 SVOD SERVICES

460 SVOD SERVICES

Source: MAVISE/OBS

*localised versions of interface

TOP 6 PAY TV AND SVOD GROUPS IN EUROPE By subscribers in millions, 2015-2020

Disney+ 10,0 7%

Amazon 40,3 29%

2015

SVOD SUBSCRIBERS

BY COMPANY

2016

2017

2018

2019

2020

54,4

DAZN 4,0 3% Viaplay 2,2 2% TIM Vision 2,1 1% Sky Now TV 1,9 1% HBO 1,6 1% IPLA 1,4 1%

SVOD groups

Pay TV groups 40,3

Other 19 SVOD services 10,6 7%

20,2

In million of subscribers, 2020

21,5

18,6

9,4

9,9

7,7

6,2

8,8

7,2

11,3

8,7

7,2

12,2 10,1

10,0

5,7

4,0

2,2

Viaplay

DAZN

Disney+

Apple TV+

Netflix

Liberty Global

Canal+ Group

Deutsche Telekom

Orange

Source: MAVISE/OBS

Vodafone

Netflix 54,4 39%

Comcast

0,5

Amazon

Apple TV+ 12,2 9%