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VIDEO CONSUMPTION TRENDS IN THE UNITED STATES WEEK #04 ∙ JANUARY 2021

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VIDEO CONSUMPTION TRENDS IN THE UNITED STATES #WEEK 04 ∙ JANUARY 2021

27%

WEEKLY HOURS SPENT WATCHING TV AND ONLINE VIDEO Video Online

TV

22.7 17,9 11,4

11,8

10,3

13-24

7,3

25-34

of US cable subscribers intend to cut the cord in 2021, up from 15% last year.

35+

Source: Hub Research

ESTIMATED VIDEO CONSUMPTION HOURS PER WEEK

THE CORD-CUTTING ACCELERATES ACROSS ALL GENERATIONS 2019

2020

Video Online

36%

20,7 30%

19,7

27% 20%

18% 12%

18-34

TV

8%

35-54

55+

9,3

8,1

11%

All

2019

2020

Source: Hub Research

Source: The Trade Desk

PANDEMIC IMPACT IN THE CONSUMPTION OF STREAMING PLATFORMS

COST IS DRIVING CORD-CUTTING Increased choice in

29% 67% 59%

programming, lower prices, more flexibility, and fewer

More Now

commercials are among

About the Same

several catalysts encouraging

Less Now

consumers to cut ties with cable television this year.

23% 10%

12%

13-24

35+

Source: Hub Research

I watch online video...