"WE PROVIDE A SHORTCUT TO THE CONTENT BUYER"

C-DRAMARIGHTS IS AN ONLINE STORE FOR GLOBAL CONTENT BUYERS SEARCHING FOR ASIAN TITLES. THE PLATFORM ALSO SUPPORTS CHINESE PARTICIPATION IN ANNECY MIFA. JIN HANG, DIRECTOR OF CONTENT MANAGER, EXPLAINS THE BUSINESS MODEL AND STRATEGY TO HELP ASIAN CONTENT TO RESONATE WORLDWIDE.

C-dramaRights is a leading global B2B digital film and TV marketplace that showcases massive Chinese content to the worldwide community of buyers, providing a one-stop online service experience. Jin Hang, Director of Content Manager, spoke with Señal News about the platform's advantages for creators and buyers and explained how C-dramaRights helps Asian companies to reach global success.

How would you describe the business model of C-dramaRights?

"C-dramaRights works directly with the copyright holder and provides a 'shortcut' to the content buyer while searching for suitable content. All the title information will be displayed with a simple click, including basic information, synopsis, stills, trailers/screeners, and rating. Since C-dramaRights was established, we have known how important rating is to our clients, so we are working with a few major domestic data companies to offer feedback and content ratings from the market in

English while they are evaluating certain content. C-dramaRights is a free online store for content buyers to pick up titles that meet their requirements and inquire directly. Compared with the typical transaction mode, it's more flexible and transparent for saving buyers' time on evaluation or figuring out the right channel to make the deal."

What is the content selection criteria for the platform?

"All kinds of content are welcome to join us. Uploading shows on C-dramaRights is free. We intend to build a portal that helps more Asian content holders reach out to the world and connect to those interested in buying Asian content. However, after we learned more about the international market and the impact of Asian culture on the world, instead of just selling our content, we decided to enlarge our goals. We want people to know more about Asian content and Asian culture, audiences, and content creators."

C-dramaRights supports the Chinese companies' attendance at Annecy MIFA. How would you describe that initiative?

"C-dramaRights was founded by The National Cultural Export Base-China International Cooperation Zone For Film and Television Industry which have

Jin Hang

been undertaken and co-organized various international film and TV festivals, exhibitions, and forums. In 2020, CFG started representing the China Pavilion to organize an online Chinese animation forum at the Annecy Festival. Every year we gathered over 20 Chinese animation companies to participate in online networking and pitching session. In 2022, C-dramaRights set up an online business matchmaking system and a live forum for Chinese exhibitors contacting overseas participants. The live streaming room gained high popularity, with over 1.000 audience joining and having discussions. C-dramaRights continued to expand the social impact of all exhibited Chinese animation programs through the festival period, even facilitating several successful cases of business collaboration after the event."

What are the main C-dramaRights objectives for this year?

"We believe there is a great potential for Asian content, and we are responsible for spreading this power worldwide. For those intending to enter the Southeastern Asia or Chinese market this year, we welcome more content holders to join C-dramaRights. However, we understand there might be some restrictions to entering the Chinese market; other than bringing great foreign to Chinese audiences. We help copyright holders prevent pirated content, providing fullcircle service for our clients."

By Romina Rodriguez