Señal internacional 137

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2ble Click “The Taste” BraZil GOES FOR a third season

10x1

WILL BE THE LENGTH OF THE NEW SEASON OF RED ARROW´S cooknig show IN GNT BRAZIL.

+ 30% Top 10

• compared to 2016, this new season achived the highest ratings for the show.

• “The Taste” BraZil is NOW one of the 10 most watched shows on GNT.

#VOD • “THE TASTE” was the most viewed show on GNT Play during April, when the series was launched, and we had a 10% increase in the number of hours streamed vs. 2016.

ENDEMOL SHINE LATINO ROCKS THE US HISPANIC MARKET

“HAYAT” IS GOING ON AIR IN FOUR TERRITORIES Inter Medya’s most popular dramedy series, the first production of Bi Yapim, has secured several new broadcasting regions. The Turkish distributor has signed deals in Albania (Tring Digital), Pakistan (Filmazia/Filmax/Filmworld/Aruj), Afghanistan (1 TV), and is about to seal an agreement in India. “At a time when Turkish Drama series are extremely popular in the global market, we believe that dramedies such as ´Hayat´ will achieve strong results worldwide and many sales in the near future”, Can Okan, Founder and CEO of Inter Medya said.

The division of Endemol Shine North America will produce the first-ever U.S. Spanishlanguage edition of hit format “MasterChef”, which will debut next season on Telemundo. The company will also launch “Strictly Dancing” (“Mira Quién Baila”) and “Your Face Sounds Familiar” (“Tu Cara Me Suena”) with Univision and the scripted series “El Ganador” starring Nicky Jam for Telemundo. Endemol Shine Latino is also producing an unscripted digital series “Loves Clicks 24/7” for Telemundo.com and the second season of the series “El Vato” for Universo. Endemol Shine and Major TV also recently optioned the television rights to Chris Perez’s To Selena With Love, the best-selling book that tells the late Latin music superstar’s love story through the eyes of her husband.

ARMOZA CLOSES LATAM DEAL FOR “SEX TAPE” The Israeli company has confirmed a new deal with four Latin American countries for their new social experiment “Sex Tape”. Media company 360 POWWOW have taken the local rights for the show in Argentina, Chile, Peru and Colombia in a deal which incorporates celebrity sexologist Alessandra Rampolla as host for the future adaptation.

Rampolla is a well-known sexologist and TV host, with shows that have aired in 22 Latin American countries, Spain, the US, the UK, Italy and the Netherlands. She is currently the host of Fox Life’s “School for Husbands” and “School for Mothers in Law”.

“INSIDER” ARRIVES TO MIDDLE EAST, EASTERN EUROPE, AND LATIN AMERICA

FOX AND CBS LICENSES SHOWTIME BRAND IN ASIA FOX Networks Group Asia and CBS Corporation closed a content licensing and trademark agreement for Showtime in South East Asia, including Malaysia, Indonesia, Singapore, Philippines and Thailand; plus Taiwan and Hong Kong. The deal will bring the Showtime brand to these markets for the first time. The agreement closely follows FOX Networks Group Asia’s FOX+ launch.

Launched in Philippines and Singapore, the FOX+ app showcases more than 11,000 hours of programming, including the latest TV series shown on the same day as the US and the latest movies shortly after theatrical release.

Viewers can watch anytime, anywhere, on any device, in high definition. The partnership with Showtime promises FOX+ users even more entertainment and builds on FOX Networks Group Asia’s position as leading partner for content creators. For CBS Corporation, this is the first time the Showtime trademark has been licensed to a media company in South East Asia.

GLOBAL AGENCY TO DISTRIBUTE FIVE TELENOVELAS FROM SIC The Turkish distributor has confirmed that they have inked an exclusive distribution deal with SIC, a prominent Portuguese television network and media company.

This major partnership gives Global Agency to represent SIC’s five telenovelas, including “More Than Love”, “Frozen Memories”, “Heart of Gold”, “Will For Revenge” and “Winter Sun”. The series have increased the channel viewership rate over 50% since their first broadcast in 2014. Among them, “Heart of Gold”, that has aired in 2016, has brought in exceptionally successful results, increasing the channel’s share up to 30% compared to its previous 18% score.

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The hit drama series from producers Ay Yapim, which is distributed by Eccho Rights, has been sold to a number of broadcasters covering territories across the world.

MBC in the Middle East has acquired the series, while broadcasters across Eastern Europe, the Far East and Latin America have also picked up on what has been a huge fan favourite since launching on Show TV in Turkey in September 2016. In Europe, the ratings winning drama is going to LNK in Lithuania and Dori Media in Israel. Astro in Malaysia picked up the series as their next premium Turkish Drama highlight, while Imagen Televisión in Mexico completed the latest round of sales from distributor Eccho Rights.

NETFLIX ORDERS FIRST ORIGINAL TURKISH DRAMA SERIES The streaming platform has ordered its first Turkish-language series, giving a 10-episode order to an action drama inspired by the history and legends of the Ottoman empire. The drama focuses on a young man who discovers that he has special powers and who, when Istanbul is threatened by dark forces, must team up with a group of misfit friends to save the city and all mankind. O3 Medya, the Istanbul-based production house behind several local ratings hits, will produce the as-yet-unnamed series for Netflix, with Onur Guvenatam acting as executive producer. The show will be written and produced in Turkey and is expected to launch on Netflix around the world in 2018. The series is certain to boost the appeal of Netflix’s offering in Turkey, given the territory’s penchant for homegrown drama. Turkish series have also shown export potential, particularly across the Middle East and throughout Central and Eastern Europe. /senalint

OVERVIEW

“There is an interruption in the traditional telenovela market” Virginia Mouseler, The Wit CEO, highlights the main trends that dominates the global television industry.

Why different global screens are picking more action and thrilling content.

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he Wit is a worldwide recognized company that offers producers, broadcasters and distributors around the world information on the best TV and digital content, projects, developments and programs. Señal Internacional interviewed Virginia Mouseler, CEO of the The Wit, who described what are the dominant trends in the global television market. “Many countries, including the Latin American region, are putting aside romantic content and are betting on programs with more action and thrillers. That is why we introduced in Turkey the concept of ‘Black Is The New Pink’, with the aim of homogenizing this area with Western demands”, Mouseler said. “I think there is an interruption in the traditional telenovela market. We see that Turkey is gradually producing more content related to the action and less with the sentimental productions”, she added.

Regarding the Asian market, the executive said that India is selling productions to Latin America and Turkey. “They are placing historical and epic dramas in these regions. China is also a scary new player for the rest of the world”, she added.

Regarding the trends in the European

In LATAM, BLACK is the NEW PINK • Less Episodes • Shorter Episodes • Less Pink • More Black • SVOD in Mind

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m Virginia Mouseler

The EPIC Market

Increased Competition Biblical Brazilian Sagas take over Prime Time in LatAm

PINK + EPIC Market

The Rise of the BLACK Market China Invades Asia + Worldwide SVOD 37 Billion Online Views in China

THE PINK MARKET

Increased Competition 2016: 1st Indian Series in LatAm Daytime

market, the CEO of the The Wit emphasized that for the time being this region is still heavily influenced by ‘Nordic Noir’ themes. “Each country is producing its own series of actions with little dialogue, filmed in between of forests, with a mixture of mystery, paranormal phenomena and mystical halos”, she described.

“However, global trends predict a shift to productions that tell stories close to the news with a little science fiction. They can be confused with horror stories, but they bring to light cultural issues that are under debate in many communities, such as freedom”.

TURKISH IMPACT Virginia Mouseler reinforced a new important trend: Turkey is producing its own action series. “The productions that have been recently launched are aimed to military terrorism, which is surprising because it is not seen in other countries. These series try to give a sense of protection to the country, they don’t contain universal themes. And also shows that Turkey is not only pla-

The Rise of the BLACK Market

The Nordic Noir Epidemic: USA + Europe Netflix Worldwide

ying in the love story slot”, the executive said. “These new productions reflect the fear the world is going through because of terrorism, a groundbreaking point for Turkey”.

According to Mouseler, the success of the Turkish content is given by the number of producing houses in the country and the variety of content that are available. “Many people in Europe and Asia live in Turkey. Therefore, it is easier for the audiences to identify with each cast, either because they live in the same country and have the same rites, or because they share their nationality”, Mouseler said. “Asians, people of the Middle East and Europeans have strong values and strong contrasted traditions, but these territories also have dynamic countries with international business cities. Traditional and local populations are exposed to capitalism in these cities, so the goal is to produce content for all”.

By Romina Rodríguez /senalint

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QUICKIES

“War of The Roses”

Was the Second Top-Selling Drama of 2016

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m Kanal D executive team receiving the “Export Success Award”.

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ast April, the Turkish Electro Technology Exporters Association (TET) made its traditional “Export Success Awards”. The event highlights the local TV shows that performs best internationally, and contributes for its exporting revenue to the country. There, Kanal D’s well-known drama “War of The Roses”, produced by MED Yapım, achieved the second place in the Drama Export Success Category in 2016. The show was sold to nearly 40 countries in Europe to Asia, Mena Region to Latin America and Africa. The Award Ceremony was held in Istanbul´s Four Seasons Hotel. Ozge Bulut Marasli, Doğan TV Deputy CEO; Ezgi Ural, Director Content Sales & Business Development; Kerim Emrah Turna, Director Content Sales & Business Development; and Fatih Aksoy, General Manager MED Yapım; actors Canan Ergüder and Barış Kılıç from “War of the Roses”, attended to the ceremony. Ozge Bulut Marasli accepted the award with Fatih Aksoy. “Although exporting dramas abroad doesn’t has a long history, the market has grown rapidly. Now it is time to level up with Turkish dramas to a better quality and sales pricing”, the Deputy CEO of Doğan TV said.

First MIP China reached 480 participants & 80 companies

he first-ever MIP China Hangzhou International Content Summit ended with some 480 participants and an enthusiastic response from visiting international delegates and locals alike. The inaugural event ran from 23-25 May in the Hyatt Regency Hangzhou, and featured the Partnership Forum, an unprecedented matchmaking event focused on Si-

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no-international content development.

Some 80 companies from around the world attended, including major names such as Sony, Warner, Viacom, All3Media, and Fuji Creative.

Many major national and regional Chinese broadcasters also took part, including CCTV/CITVC and Beijing TV, along with online giants Tencent and Alibaba Media Entertain-

ment Group. There were also about 40 local journalists in attendance. The event featured a two-day training conference for local executives wishing to take their content to the international marketplace, and a series of keynote speeches from leading industry players. It is confirmed that Reed MIDEM, organiser of MIP China Hangzhou, is already making plans for a follow-up event in 2018.

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OVERVIEW

“Turkish drama is attractive and convenient for everyone”

EVOLUTION LINE In 2015, 75 Turkish series were broadcast in the region with a total of 683 million in expenses,

SHARE OF AUDIENCE OF TURKISH SERIES IN 3 KEY MARKETS Turkish Series

Others

7.1%

7.8%

92.2%

Saudi Arabia

92.9%

United Arab Emirates

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4.5%

95.5%

Egypt

NUMBER OF TURKISH SERIES PER YEAR IN THE 75 ARAB WORLD 66 65

72

62

41 33 24

2016

2015

2014

2013

2012

8 2011

while in 2017, 39 pan-regional channels for the Arab countries highlighted the Turkish content on their screens. In the first four months of that year, 107 million spent on content in Turkey. In Saudi Arabia, the Turkish series holds 7.8% of the audience share, while in the Arab Emirates they stayed with 7.1% and in Egypt with 4.5%.

Asked about what contents performs best in the Arab world, Jamo said that it always depends on the target audience. “We all know that women show more interest in romantic

2010

series to be introduced in the MENA region. In 2013, 772 million were spent on the purchase of 65 Turkish series in the region. “It was at that time when Arab TV channels felt the need to broadcast these series in order to attract more viewers as they were manifesting a change in their viewing habits and behavior”.

According to the Foundation for Economic and Social Studies of Turkey, 74% of people in the Middle East, including 16 countries, have seen at least one series produced in Turkey and most of them can name one or more Turkish actors. “The casts of the Turkish series are very popular in Arab countries and the audience is always excited to see their shows”, the analyst said.

2009

T

urkish series and dramas not only captured the audiences of Latin America. Just bofere conquering that continent, Turkey had arrived to all the Arab countries. “The Turkish series sparked curiosity in the audience. The public found them interesting because they offered new, entertaining and modern content compared to the typical Arabic series”, said Athanas Jamo, Senior Manager of Media Research at Ipsos Connect.

“The broad Arabic dialect used by these programs coupled with the high quality of their productions and images, locations and attractive castings are important factors for Arab viewers. It was also a way of introducing Turkish culture in the region”, he added.

In 2008 “Nour” and “Sanawat Al Dayah” were the first Turkish

m Athanas Jamo

2008

Athanas Jamo, Senior Manager of Media Research at Ipsos, described the incredible expansion of the Turkish content in the Arab world, and explained its main global attractions.

TOP 10 TURKISH SERIES IN AD SPEND 135,5 m$ 135,4 m$ 117,3 m$ 111,4 m$

Forbidden As Time Magnificent Ezel Love Goes By Century IV

96,7 m$ 96,6 m$ 94,5 m$

92,9 m$

84,1 m$

Tek Magnificent Kuzey Magnificent As Time Güney Century III Goes By III Türkiye Century II

and dramatic formats while male viewers are more interested in historical content, but that does not mean that these formats are viewed by a single target. The content of the Turkish series is attractive and convenient for everyone”, said Ipsos Media Reseach Director.

In addition, the Senior Manager of Media Research at Ipsos Connect assured that all the content of the television is moving towards the online platforms. “To be more specific, the penetration of online

77,1 m$

Peace Street

television is around 50% in the Middle East and North Africa”.

As for the Turkish series, “when they started, most of them watched on television, considering the prime time they were broadcast (depending on each case). Currently, the content is also seen on online platforms dedicated to Arab audiences and viewers can always rely on them in case they miss an episode of their favorite series”, said Jamo.

By Romina Rodríguez /senalint

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QUICKIES

m Ozlem Conker and Bulent Inal

MISTCO hits the Azteca brings two market with a big co-productions to Europe, Asia & Africa historical drama

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his year at NATPE Europe, TV Azteca International will offer two big launches from his catalogue, exclusively for Europe, Asia & Africa: “El César” in co-production with Disney, and “Two Lakes”, developed with 20th Century Fox. “El César” is a 26 episodes biographical drama that follows the life of Mexican legend and worldwide boxer, Julio César Chavez. “El Cesar” was shot on location in Chavez’s native town of Culiacan, Sinaloa as well as Mexico City and Los Angeles. His favorite music, Nortenos, will be a key component of the storytelling. The show has been sold across US in Telemundo and Latin America where it will air on pay TV network Space.

Then, with the executive production of Benjamin Salinas Sada and Roberto González Pesqueira, “Two Lakes” is a terror drama based on the “Lightfields” miniseries, adapted by David Shuler. It has 12 episodes and tells the story of three families who lives in the same house but on different times (1944, 1975 and 2015). Besides living in the same house, the families “share” a chilling problem: the spirit of a girl who died in a strange way in 1944 and won’t rest in peace until the mystery surrounding her death is solved by the inhabitants of the house at Dos Lagos.

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ne of the biggest productions ever from TRT Turkey, which is globally distributed by MISTCO, was launched during the last MIPTV. “The Last Emperor” is one of the most successful shows of the year for TRT 1 channel, where it premiered in late January. Produced

by ES Film, “The Last Emperor” is starred by Bülent Inal and Ozlem Conker, and it comes after the worldwide recognition of another show from TRT, “Resurrection Ertugrul”, distributed by MISTCO too. “The Last Emperor” tells the story of on the last 14-year reign of the strongest Ottoman Emperor in the 19th century, Abdulhamid Han. It is a real-life story of a real Sultan. It is a 150 x 45´ series, with impressive production, which tries to reflect Abdulhamid as a modern and innovator Sultan. “The story sheds light on the 14-year reign of the strongest Ottoman Emperor in the 19th century, Abdulhamid Han. Apart from its quality production and cast, it also draws a correspondence between history and modern day, illuminating the recent past of Turkey”, Aysegul Tuzun, Vice President of Sales & Marketing at MISTCO said.

m “Two Lakes” m “El Cesar”

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PHOTOGALLERY

L.A. SCREENINGS

2017

Los Angeles hosted a new screening week, where Hollywood studios and Latin American companies showed their new content to almost 1.200 buyers., 300 of them coming from LatAm.

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/08 1. FOX team with the Turkish celebrity Erkan Petekkaya, from “The Fixer”.

2. Armando Nuñez, Barry Chamberlain (CBS), David Boreanaz, Mark Feuerstein, Bojana Novakovic, Jeremy Piven y David Stapf (CBS) 3. Bob Buchi y Erica Adler (PARAMOUNT) 4. Asli Serim Guliyev (CALINOS) 5. Iván Sánchez (GLOBAL AGENCY) y Juan Vicente (MEGA) 6. Delmar Andrade (RECORD TV) 7. Claudia Silva (TELEVISA) 8. Gema López (UNIVERSAL CINERGIA) y Ramazan Yirmibesoglu (RAYA GROUP) 9. Carlos Bardasano (UNIVISION), Patricio Wils y Ana Lidia Montoya (TELEVISA) 10. Beatriz O’Higgins, Eduardo Ruiz e Isabel Quintero (A&E)

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/16 11. Sergio Garcia, Diana Arboleya (AZTECA), Emre Gorentas (ATV), Mauricio Majul y Pedro LAscurain (AZTECA) 12. David Ellender y Andrés Santos (SONAR) 13. Sibel Levendoglu y Beatriz Esteruelas (INTER MEDYA) 14. Yonathan Ornelas, Ramón Salomón, Fidela Navarro, Juan Fernandez y Andres Rico Paya (AZTECA) 15. Luis Nemtala (ATB), Aysegul Tuzun (MIST), Marcelo Hurtado y Jaime Iturri (ATB) 16. Rodrigo Fernandez (AZTECA), Lisette Osorio (CARACOL) y Ricardo Cueto (TELEMUNDO) 17. Carolina Krambeck, Alan Miguel, Pablo Ghiglione, Thiago Ferreira y Paula Venturim (Globo).

18. Joysette Rivera, Yari Torres, Gustavo Schneideroff y Olimpia Del Boccio (Telemundo - NBC Universal) 19. Jimmy Van Der Heyden (CDC) y Karina Montoya (TELEVISA)

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