SEÑAL NEWS | RESEARCH # WEEK 20 - 2020

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#WEEK 20 ∙ MAY 2020

GLOBAL MULTIPLATFORM TRENDS

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GLOBAL MULTIPLATFORM TRENDS #WEEK 20 ∙ MAY 2020

Q1 2020 VS Q1 2019

MAR 2020 VS FEB 2020

GLOBAL MULTIPLATFORM VIDEO CONSUMPTION Demanding Content Anytime, Any Device

GLOBAL GROWTH OF EACH VIDEO DEVICE

GROWTH IN VIEWING HOURS Overall

2020

VOD

Overall

Live

VOD

Live 20%

72 %

57%

Overall

2019

Overall

79%

28% 2%

63 %

19%

60%

SHARE BY CONTENT TYPE VOD VS LIVE

13%

Mobile

Mobile

84%

21%

16%

-7%

22%

37 %

PC

15%

PC

29% 12%

35%

28 %

-10% 21%

51%

TV

TV

74%

26%

14%

10%

Source: Conviva

Source: Conviva

SHARE OF VIEWING HOURS

BY PLATFORM

CO-VIEWING GLOBAL TREND

Households are watching more TV together.

Rise in co-viewing (% of total TV audience)

159%

Q1 2020 VS Q1 2019 Overall Mobile

Pre -Lockdown

Lockdown

52%

60%

99%

TV PC Others

Spain

70%

67%

57% 60%

58%

57% 48% 35%

30%27%

25%23%

GROWTH IN VIEWING HOURS

Africa

Americas

22%

19%

Asia

Europa

16 Mar – 14 Apr

51%

28%

18%

10 Feb – 8 Mar

Russia

Global

26%

30%

2–13 Mar

30 Mar 10 Ap

74%

79%

-13%

1% 13%

SHARE OF VIEWING HOURS

62% 27%

Africa

21%

Americas

11%

Asia

7%

32%

Europa

54%

24%

Turkey

Global

51% 4%

Source: Kantar Ibope

VIDEO CONSUMPTION IS SKYROCKETTING AROUND THE WORLD

Norway UK

+29%

(W13, 226 mins)

% Increase vs. 2019 (WEEK #, # mins in 2020)

Spain

+47%

Peru

+55%

(W12, 271 mins)

(W12, 365 mins)

Brazil

+25%

(W14, 297 mins) Source: Kantar.

Average Minutes Viewed per Day

16 Mar – 12 Apr

11%

26%

Source: Conviva

Our measurement fuels $86 billion of advertising spend decisions worldwide

24 Feb – 8 Mar

12%

18%

6% 54%

24%

43%

+35%

(W14, 153 mins)

Turkey

+28%

(W13, 365 mins)

China

+41%

(W5, 190 mins)

Philippines

+15%

(W13, 226 mins)