SEÑAL NEWS | RESEARCH # WEEK 19 - 2020

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#WEEK 19 ∙ MAY 2020

VIDEO CONSUMPTION IN THE PANDEMIC ERA

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VIDEO CONSUMPTION IN THE PANDEMIC ERA #WEEK 19 ∙ MAY 2020

GLOBAL STREAMING SESSIONS

Total

100M

90M

BY REGION

March 17-23 vs March 3-9

Asia

Europe

Oceania

Source: Conviva

43%

SHIFTING PRIMETIME IN GLOBAL STREAMING VIEWING HOURS

Africa

-4.9% -10%

Global

MARCH 17-22

Source: Apptopia/Braze

14.9% 32.8%

vs 1 week ago vs 2 weeks ago

70M

FEB 25 FEB 28 MAR 2 MAR 5 MAR 8 MAR 11 MAR 14 MAR 17 MAR 20

Americas

14.7% 20.7%

80M

18.4% 26.6%

March 17-23 vs the previous weeks

26.5% 26.4%

International Entertainment & Streaming Sessions.

Throughout the Beginning of COVID-19.

INCREASE IN STREAMING HOURS

1.1% 2.2%

COVID-19 ERA

42%

41%

41%

38%

37% 33%

33% 28%

31% 27%

22% 14% 8%

3%

3%

2 AM

3 AM

7%

5% 5 AM

6 AM

OVERNIGHT 4%

DAYPART:

4%

2%

4 AM

7 AM

8 AM

9 AM

10 AM

11 AM

12 AM

EARLY MORNING 26%

1 PM

2 PM

3 PM

4 PM

5 PM

DAYTIME 39%

6 PM

7 PM

8 PM

EARLY FRINGE 20%

9 PM

10 PM

11 PM

PRIMETIME -2%

12 PM

3% 1 AM

LATE FRINGE 0%

Source: Conviva

-3%

GLOBAL

TOP 10

DOWNLOADED STREAMING APPS Total for January, February, and March 2020

1 2 3 4 5 6 7 8 9 10

EUROPE

-5%

USA

59.1M

Netflix

14M

Netflix

14.1M

Disney+

39.4M

YouTube

6.6M

Amazon Prime Video

11.9M

Netflix

27.1M

Amazone Prime Video

5.8M

YouTube

8.1M

Hulu

24.6M

YouTube Kids

3.7M

YouTube Kids

7.9M

YouTube

21.2M

Hotstar

3.5M

Twitch

6.4M

Amazon Prime Video

20.9M

Bigo Live

1.3M

BBC iPlayer

5.6M

Tubi

17.5M

Disney+

1.2M

ITV Hub

4.8M

Roku

12.4M

Twitch

1M

HBO Go

3.6M

YouTube Kids

11.6M

Xigua Video

500K

Crunchyroll

3.2M

Twitch

10M

Tubi

330K

Funimation

2.6M

Pluto TV

CONSUMERS STILL PUT UP WITH COMMERCIALS. Tubi proves there continues to be a market for free streaming content supported by advertising revenue. Acquired by Fox in mid-March, Tubi was the tenth most downloaded app in our study.

Source: Apptopia/Braze

-4%

USA SNAPSHOT

EUROPEANS ARE STILL WATCHING. Due to the many competing countries and cultures, Europeans have an excess of homegrown apps to choose from. Netflix’s ubiquity is its strength, giving it a large margin of victory.

DISNEY+ FOR PRESIDENT. Disney+ beat out Netflix for most installed streaming video app in the United States, a feat no other competitor has ever accomplished.

USA SNAPSHOT

MOST CONSUMED PLATFORMS MARCH 31, 2020

PLENTY OF ROOM FOR NEW PLAYERS

% of respondents NETFLIX

64.5%

AMAZON PRIME VIDEO

48%

HULU

36.8%

DISNEY+

28.9%

HBO NOW

9.7%

APPLE TV+

9.3%

YOUTUBE PREMIUM

9.3%

SHOWTIME

8.3%

ESPN+

6.3%

STARZ

6.1%

OTHERS DON’T USE

DC UNIVERSE

YOUTUBE

3% INCREASE

21% INCREASE

2.6% INCREASE

Source: Business Insider Intelligence

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

DAZN

ESPN

IQIYI

NBA APP

PHILO

PLEX

14.1%

28.2%

7.5%

91%

168%

13.5%

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

IN-APP PURCHASE REVENUE

INCREASE

3.5% 18.8%

CRUNCHYROLL

21% INCREASE

IN-APP PURCHASE REVENUE

7.8%

CBS ALL ACCESS

AMAZON PRIME VIDEO

INCREASE

INCREASE

INCREASE

INCREASE

INCREASE