SEÑAL NEWS KIDS 171 - KIDSCREEN 2020

JIM HENSON NEW LEADERSHIP

SENAL.TV LLC ∙ 990 BISCAYNE BLVD, SUITE 501, FL, 33132, USA ∙ FREE DISTRIBUTION

KIDSCREEN 2020

VIACOM REVAMPS ITS NOGGIN PLATFORM

MONDO TV INCREASES ITS ORIGINAL SLATE

#171 ∙ YEAR 20 ∙ FEBRUARY 2020

2ble Click

8.8M

10M

NETFLIX ADDED 8.8 MILLION NEW SUBSCRIBERS IN THE Q4 OF 2019.

THE PLATFORM HAS

167 MILLION SUBSCRIBERS,

5M

0 Q1 ´17

Q2 ´17

Q3 ´17

Q4 ´17

Q1 ´18

Q2 ´18

Q3 ´18

Q4 ´18

Q1 ´19

Q2 ´19

Q3 ´19

Q4 ´19

NETFLIX SUBSCRIBER GROWTH

Quarterly subscribers added, both US and international

EXPANSION NEW GOALS

Source: FactSet

AND, FOR THE FIRST TIME, HAS MORE THAT 100 MILLION OUTSIDE THE UNITED STATES. IN THE FOURTH QUARTER OF 2019, NETFLIX INCREASED SALES IN A 31% AND POSTED REVENUES OF $5.47 BILLION DOLLARS.

THE SUBSCRIBER GROWTH MATCHED NETFLIX’S PERFORMANCE FROM THE FOURTH QUARTER OF 2018. LATER, THE COMPANY SET A RECORD, WHEN IT ADDED 9.6 MILLION NEW CUSTOMERS DURING THE FIRST QUARTER OF 2019.

9 STORY SECURES NEW LICENSEES FOR “MOON AND ME”

BUREAU OF MAGIC TEAMS UP WITH ZODIAK KIDS Bureau of Magic Studios has signed a deal with Banijay Group’s Zodiak Kids for its new animated action-adventure comedy series “Save the Legends!”. The two companies will co-produce “Save the Legends!” with Zodiak Kids handling international broadcast sales.

“Save the Legends!” (26x22’) is an episodic action-adventure comedy for 6-9 kids about an amateur search and rescue team of young, totally-in-over-their-heads mythical creatures. •

9 Story Brands has secured a raft of new Australian licensees for Sutikki and Foundling Bird’s landmark preschool series “Moon and Me,” from Andrew Davenport (co-creator “Teletubbies”, creator “In the Night Garden”). Following a successful launch on ABC Australia in June 2019, Scholastic Australia released two Moon and Me books in November 2019, one titled The Little Seed and the other Moon Baby Sticker Book, with five more titles planned for 2020. Additional partners include Hunter Products (toys, puzzles and wood), Kinnerton (confectionary), Redan Publishing (magazines) and Minor Entertainment (live shows). 9 Story has appointed Merchantwise as the licensing and marketing agency for the territory. •

“GIGANTOSAURUS” LINKS UK LICENSING PARTNERS Cyber Group Studios and bRAND-WARD Services revealed new major licensing partners for preschool animation IP, “Gigantosaurus”. Wicked products inspired from the Dino-mite series will be soon available in UK. TDP/Aykroyds will develop nightwear and underwear, Roy Lowe & Sons will commercialize socks, Character World for home textile, PMS for gift products in the amusement sector. In addition, a number of major licensees are already on board. The master toy Jakks Pacific will launch the toy range in 2020. Outright Games has recently revealed the release date of the first video game made for Playstation® 4, Nintendo Switch™, Xbox One and PC digital. •

2

APC KIDS TAKES “KID-E-CATS” TO GULLI

“MOLANG” RETURNS TO DISNEY CHANNELS IN THE USA Following the success of the previous three seasons, Disney Channels USA has acquired season four of Millimages “Molang” with a programated premiere in February 1st, 2020 in DisneyNOW and will later air on Disney Channel and Disney Junior. Composed of 52 episodes of 3:30 minutes, the new season follows Molang and Piu Piu, as they take their invariable wit and good spirit across the ages, from Stone Age to Versailles Royal court to Greek antiquity. New costumes, new characters, new backgrounds and a bunch of funny situations await to these two best friends.

“Molang” season 1 is available in the USA and worldwide on Netflix since last July. First two seasons are also available on Amazon Prime Video and Hulu. A large range of products are already availabe in the United States and can be purchased in the major retailer stores and online. •

APC Kids, the children’s entertainment division of leading co-production and distribution company APC Studios, has inked a deal with the French kids free-to-air television channel Gulli (M6 Group) for series one and two of “Kid-E-Cats”. The hit animated series is on air from January 6th. The series, produced by CTC Media and Studio Metrafilms, is the second-best performing pre-school series in Russia. Series one and two are now available on Nick Jr internationally in over 170 territories, following a deal signed between APC Kids and Nickelodeon International.

The deal with Gulli is the latest step for the brand’s TV expansion, after its season 1 sales in Timvision (Italy) and Ceska Televize (Czech Republic), season 1 and 2 in MBC (MENA), and season 2 with TG4 (Ireland) and TV Puls (Poland). •

WILDBRAIN TO REPRESENT HASBRO LICENCES Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, beginning from January 1, 2020, and has now expanded WildBrain CPLG’s rights to include The Netherlands, Belgium and Luxembourg. Under the agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment business across both Benelux and Nordic regions. •

SUPERIGHTS SCORES NEW SALES FOR “GERONIMO STILTON” Superights closed a bunch of new sales for its investigation and adventure series “Geronimo Stilton,” produced by Atlantyca and Superprod. The series includes three seasons of 26 episodes for a total of 78 episodes.

Season two and three have been picked-up by the Warner Media group for its French channels. The 3 seasons have also been acquired by the Canal+ group in France for the SVOD rights. In Africa, pay-TV channel Startimes acquired season 1. In addition, TV5Monde has picked up season 1 & 2, in addition to season 3, which was previously acquired. “Geronimo Stilton” seasons 1 & 2 were produced by Atlantyca while Season 3 was a co-production with Superprod. •

3

DISTRIBUTION

AN EXPANDED STRATEGY

FOR A DIVERSIFIED GLOBAL DEMAND MARIA BONARIA FOIS, CEO AT MONDO TV IBEROAMERICA, EXPLAINS THE PRODUCTION FOCUS OF THE COMPANY AND HIGHLIGHTS THE DEVELOPING PARTNERSHIP THAT THEY ESTABLISHED WITH TOON2TANGO FOR THE INTERNATIONAL ARENA. Maria Bonaria Fois

M

ondo TV launches new properties at Kidscreen 2020.

The star of the portfolio is the new, entirely original children’s animated series “MeteoHeroes,” which will premiere in Italian in autumn. The full 52x7’ show addresses issues like climate change, ecology and respect for nature, through the amazing adventures of six children who discover that they have superpowers that allow each of them to control a weather phenomenon.

“This is a Mondo TV co-production with Meteo Expert Center, Italy’s leading weather forecasting group.

It’s an exciting, funny and beautifully designed animated action-comedy series that will be reaching out to new generations: the ‘digital natives,’ raising awareness on such subjects as global warming, climate change and pollution,” Maria Bonaria Fois, CEO at Mondo TV Iberoamerica, explained.

While “YooHoo to the Rescue” (CGI 52x11’) and “Invention Story” (52x11) are another two highlights of Mondo’s offer for Kidscreen, the company has major news for the event in Miami. “An important fea4

ture of our presence at Kidscreen Summit is to highlight our recent partnership with Toon2Tango, the kids and family entertainment venture founded by television and movie industry experts Hans Ulrich Stoef and Jo Daris. The alliance, forged in 2019, focuses on developing, producing and distributing unique and high-quality shows, with strong merchandise appeal. This partnership represents an opportunity to build new, high-quality, and successful cross-media brands.

For Mondo TV, it is a great opportunity to build a stronger presence in Northern Europe,” Maria Bonaria Fois highlighted.

Moreover, the executive stated that Mondo TV Iberoamerica intends to remain a strong player in the distribution and production of animation, notably through its pre-production studio Mondo TV Producciones Canarias. “The studio has only been open for a few years, but it already plays a significant role in the entire Group output, as it’s the pre-production hub for all the major shows we now have in the pipeline.

In fact, we have lots of exciting news

“METEOHEROES”

coming from the Canarias office, so stay tuned!,” she said.

EXPANSION PIPELINE Mondo TV Iberoamerica is expanding and diversifying its output to address changing market demands, with short-term goals that include the production of its first adult fiction. “We have already begun working on a strategy to make that happen, starting with the sci-fi drama ‘2050,’ which is now in development.

We are paying close attention in particular to creative voices coming from Spain, Italy and Latin America,” Fois said. “Of course, we are also continuing to distribute third party kids and family output. We are currently working on several projects.

Whatever the platform is, it’s clear that worldwide demand for content in general is growing fast, and the demand for children’s programming in particular is strong,” she added.

Fois was clear regarding to emerging opportunities in terms of TV and merchandising. “We are increasingly aware of the value of young audiences. The storytelling from a kids’ point of view: informative but not too educational and always entertaining. Not surprisingly, Mondo TV is on top of this trend, especially with our recent and forthcoming eco-adventures like ‘MeteoHeroes’ and ‘YooHoo to the Rescue’,” Fois concluded.

By Diego Alfagemez

INTERVIEW

“WE HAVE A UNIQUE OPPORTUNITY TO SATISFY THE NEEDS OF ALL OF OUR PARTNERS” ANNA MOOREFIELD, VICE PRESIDENT, GLOBAL DISTRIBUTION AT THE JIM HENSON COMPANY, DESCRIBES ITS NEW RESPONSIBILITY, WHICH INCLUDES OVERSEEING SALES OF ALL FORMS OF MEDIA ACROSS TV, CABLE, HOME VIDEO, AND THEATRICAL IN ALL TERRITORIES.

B

y the beginning of the year, The Jim Henson Company has expanded the responsibilities of long-time executive Anna Moorefield, Vice President, Global Distribution, to head all content distribution strategies for the Company across all platforms.

Moorefield’s new scope of responsibilities include overseeing sales of all forms of media across TV, cable, home video, and theatrical in all territories. To describe the new perspective of the company, Señal News interviewed Moorefield.

What are your personal and professional goals after your promotion at The Jim Henson Company?

“As a long-time fan of The Jim Henson Company and its productions, I’ve enjoyed opening up new opportunities across digital platforms, whether it’s introducing new brands, or rolling out our revered catalog of evergreen titles to existing fans and new audiences. Our content is well-suited to these kinds of opportunities since it continues 6

to be accessible and relevant, sometimes decades after it premiered! As we look forward to the years ahead, we want to continue bringing more of the company’s catalog properties to viewers, especially the beloved titles that haven’t been seen for several years”.

What are the main challenges of the global content distribution environment?

“The distribution landscape is continuing to evolve, and it doesn’t seem to be settling anytime soon.

At The Jim Henson Company, our properties and our brand must be available on a variety of platforms, across numerous territories, strategically placed to best serve both global and local audiences.

Understanding each platform, and the demographics they cater to, ensures that we are serving our content and our fans in the best way possible”.

How would you mix the sales across TV, cable, home video, and theatrical platforms?

“There is a great deal of opportunity across all of these platforms. Over the history of the company, we have created a rich and varied catalog that incorporates feature films, prime time and preschool series, television specials, and short form content. This means we have a very unique opportunity to satisfy the needs of all of our partners across all windows, and the way that we have managed our catalog is reaping benefits now. From digital remas-

Anna Moorefield

tering, to managing dubbed assets, to controlling bonus content that is additionally fun and meaningful for fans, we can provide titles that meet technical and creative needs across the board”.

How would you describe the value of digital platforms for Jim Henson’s shows?

“We have received considerable marketing and promotional support from digital partners who recognize that we have a long and prolific history of producing high quality content and also appreciate the value of the Henson brand. While the TV and home video business has been more profitable for new and original content, our evergreen programming is in strong demand from fans seeking favorite titles to stream and new viewers looking for on-demand content they can trust”.

By Diego Alfagemez

INTERVIEW

Alexia Gates-Foale

“OUR EXPANSION WILL ENSURE SEAMLESS INTEGRATION OF SHARED PIPELINES”

ALEXIA GATES-FOALE, HEAD OF ANIMATION PRODUCTION AT FLYING BARK PRODUCTIONS, DESCRIBES THE COMPANY’S BRAND-NEW LOS ANGELES STUDIO AND THE EXPANSION OF ITS SYDNEY-BASED FACILITIES, WHICH CATER A 400-CREW CAPACITY.

S

tudio 100 Group started 2020 with the opening of Flying Bark Productions’ brand-new Los Angeles studio and a further expansion of its Sydney-based premises which will cater to a 400-crew capacity. Señal News interviewed Alexia Gates-Foale, Head of Animation Production at Flying Bark Productions, to describe the new facilites and goals of the company.

Why Studio 100 Group had decided to open a Flying Bark Productions’ brand-new Los Angeles studio?

“Demand for animated content has increased dramatically over the past few years, particularly with the launch of various new streaming platforms and their appetite for high quality content. Studio 100 Group already has a solid history of working with the best creators in the world and many of these are based in North America. As a group, Studio 100 is planning to capitalise on the recent success of Flying Bark’s service work for several major studios in LA. We are currently in negotiation for new projects with the local major streamers, animation studios and with TV channels that will coincide with the opening of the new facility. Having Ian Graham helm Flying Bark’s LA office will also enable the company to lead creative and production activities specifically centred on development and pre-production of original IP with a focus on the development of a content slate that is targeted at North America and the rest of the world”.

How that new facility will operate together with the expanded company’s Sydney studio?

“The anticipated first phase of productions through the new LA office will coincide with Flying Bark’s expanded company’s Sydney studio and will ensure seamless integration of shared pipelines, creative and executive management teams and production work splits. The last two years have been a time of massive development both in terms of the facility itself as well as technological developments for efficient pipelines between Flying Bark partners around the world. Initially, we anticipate the 8

“VIC THE VIKING”

focus in the Los Angeles studio on pre-production in the scripting, design, voices, and story, while maintaining and expanding our 2D and CG animation and postproduction teams in Australia. With Studio 100 Group’s three other animation studios Little Airplane production, Studio Isar Animation, and Studio 100 Animation as well as our live action studio in Belgium, the company can offer full service from A-Z for producing entertainment content”.

What will be the main production focus of the expanded Flying Bark operation?

“There will be a two-pronged production focus for the LA office. One division will focus on the development and pre-production of original children’s animation IP (in both 2D and 3D) whilst the other division will continue to provide world class service work across the full spectrum of production requirements. Flying Bark in Sydney currently operates as a full-service production studio and works seamlessly with other Studio 100 production partners.

We also have a well refined process for developing IP across the entire Studio 100 Group which also includes Studio Isar Animation in Munich, Studio 100 Animation in Paris and Little Airplane in New York, and, of course, our creative teams in Belgium focusing on live action”.

How would you define the value of Flying Bark’s pipeline for Studio 100 international expansion?

“Studio 100 has an enviable reputation in production and distribution of projects for a global audience. With a strong established presence in Europe, this influence is now expanding into Asia with a notable hit being ‘Mia and me’, which is seen by millions on CCTV China. Over the past two years, the increase in service work at Flying Bark has been matched by expansion in production of locally developed IP which in turn has provided additional projects for Studio 100’s distribution arm. Having an English language base at Flying Bark is useful for the company as we continue to produce for the US and UK markets, and we are also geographically well positioned for further work in the important growing market of Asia. With Studio Isar Animation, our sister studio in Munich, ramping up production, our ability to share projects between studios when appropriate, as well as the increased capacity in Sydney indicates a bright future for Studio 100 internationally”.

By Diego Alfagemez

DIGITAL

NICKELODEON LAUNCHED AN UPGRADED VERSION OF NOGGIN THE REVAMPED SERVICE, WHICH OFFERS PRESCHOOLERS PLAYABLE EDUCATIONAL CONTENT AND EXPERIENCES USING DYNAMIC, KID-FRIENDLY NAVIGATION, HAS ADDED NEW GAMES, A MUSIC VIDEO SECTION, AS WELL AS PLAY-ALONG VIDEOS.

N

ickelodeon Latin America has released its latest version of Noggin, Nick Jr.’s interactive learning service for preschoolers, in Latin America. The revamped service, which offers preschoolers playable educational content and experiences using dynamic, kid-friendly navigation, is available on the Play Store (Android), the App Store and on the website. Noggin is also available through local Pay TV, internet, mobile and broadband providers in the region. During 2020, Noggin will continue to expand its presence through new platforms including e-books, Android TV and Roku, and will launch new preschool shows and content available to browse offline.

“We are extremely excited about Noggin’s new makeover,” commented Ezequiel Fonseca Zas, Senior Vice President of Emerging

Business for ViacomCBS Networks Americas. “This new version of the app offers a kid-friendly user interface within the same safe environment that’s so important to parents. We are certain that preschoolers and their parents alike will be delighted by all of Noggin’s new features and content,” he stated.

In addition, Noggin has added new educational preschool games, a music video section, as well as play-along preschool videos that invite children to engage with their favorite characters by tapping, touching, swiping or speaking to encourage educational experiences that promote science, technology, engineering, math, and social-emotional skills.

Since the launch of the app, Noggin has seen continuous growth in terms of its subscriber base and has duplicated the number of shows and episodes available year-over-year. To date, the app offers a catalog of more than 30 preschool titles featuring more than 1,000 episodes and educational modules combined.

The new app also features an abundant volume of long- and short-form content for preschoolers developed by curriculum specialists with additional content added regularly; including renowned and award-winning animated series “Paw Patrol”, “Blaze and the Monster Machines”, and “Rusty Rivets”, as well as other favorite Nick Jr. shows.

MORE EDULTAINMENT With a new interface that features the beloved characters of Nick Jr., the safe and ad-free Latin America service also introduces “Garden Academy,” a section in the app created in partnership with the Ecuadorian chapter of the prestigious Swiss academy, The Bénédict International Language School.

Garden Academy will provide an additional English-language curriculum for preschoolers via interactive content and activities.

The new educational offering comprised of forty modules allows preschoolers to learn about animals, colors, numbers, and other themes in English via a certified curriculum. Through a dynamic and interactive experience hosted by puppets, Tim the teacher, and students Col, Monte, Rose, and Margarita, preschoolers gain knowledge of the language via interactive games and activities.

By Diego Alfagemez

10

QUICKIES

CYBER GROUP HIRES FOUR NEW SEASONED TALENTS

C

yber Group Studios extends its team by hiring four new seasoned executives for its Licensing, Media Sales, Digital and Marketing departments both in Paris and Los Angeles, aiming to increase its presence in international markets and develop new brands. Bruno Danzel d’Aumont, former Director of Licensing and Consumer Products EMEA for 17 years at the Walt Disney Company, has been appointed as International Licensing & Marketing Vice President. Moreover, Esther Kim joins the company in a newly created position as Coordinator, Esther Kim

Bruno Danzel d’Aumont

Consumer Initiatives for Cyber Group Studios USA. Mickael Frison joins Cyber Group as Senior Digital Manager in charge of the company’s overall development. Jessica Laloum is joining the company’s international sales department as International Sales Executive in charge of Asian and Latin American territories. Finally, Gaelle Cotton, formerly a creative artist within the Licensing and Marketing Division, has been promoted to the newly created position of Manager Creative Services. •

Jessica Laloum

Mickael Frison

Gaelle Cotton

RAI CONFIRMS LUCA MILANO AS HEAD OF KIDS DIVISION

T

he Italian public broadcaster RAI has confirmed Luca Milano as head of the kid’s division Rai Ragazzi, in a board meeting that caused a major re-shuffle involving all the main TV channels, with new directors named for Rai1, Rai2 and Rai3 as well as for other key departments.

Under the new plan, approved by RAI’s board, all the company will be organised by genres (kids being one of those) and no more by TV channels. The activity of the renewed kids division, headed by Luca Milano,

12

will be creating kids content for all Rai’s offer, not only for the two TV channels Rai Yoyo (preschool) and Rai Gulp (kids), but also for the free VOD service RAI Play and eventually for children’s programmes in generalist TV channels. Luca Milano is Executive Director of Rai Ragazzi since June 2017, and Chairman of the Kids Media group of EBU, the association of European public broadcasters. •

Luca Milano

COTTONWOOD AND BENTEX STEP INTO APPAREL LINE FOR “FIND ME IN PARIS”

C

ottonwood Media has signed a deal with USA based Bentex Group to launch a line of apparel for the global hit tween drama series “Find Me in Paris”. Bentex Group will develop a wide range of core apparel featuring t-shirts, dresses, separates, as well as product extensions with dance and swimwear for tween girls in North America. The product line will support and translate the unique storyline from the hit time-travelling ballet series, combining classic and contemporary looks and delivering fashion items that are great to layer in to express a girl’s unique style, in the same way the characters do in “Find Me in Paris”. The deal was brokered by Beacon Rock Growth, licensing agent for the show in the USA and Canada, in partnership with Ana Micoud, who leads Cottonwood’s licensing business through her company The Wizards. “We have seen tremendous results for ‘Find Me in Paris’ in the USA, not only in terms of viewing figures but also thanks to the level of engagement from fans across multiple social media platforms. We can’t wait to see the beautifully created fashion lines from Bentex hitting the market, as they have a brilliant track record when it comes to reflecting the heart of brands,” said Ana Micoud. •

XILAM ANIMATION’S “MR MAGOO” ENTERS THE USA

A

ward-winning French animation studio Xilam Animation has secured a deal with DreamWorks Animation’s Classic Media for its hilarious new animated series, “Mr Magoo”, based on the hugely successful classic cartoon of the same name.

DreamWorks has exclusively picked up all United States’ TV, home video, and VOD rights to season one (78 x 7’). “Mr Magoo” is available from January on CBS All Access streaming service.

“Since its premiere in 2018, ‘Mr Magoo’ has drawn strong ratings and captured the hearts of kids and their families around the world. The original version was first created in the USA so we’re delighted that DreamWorks has now come on board to introduce local audiences to our fresh take on this wonderfully candid and optimistic character, back where it all began 70 years ago,” Marc du Pontavice President at Xilam Animation said.

Originally commissioned by France Télévisions, “Mr Magoo” is currently on air at Turner’s Boomerang channel in France, Africa, the Middle East, Israel, Turkey and Nordics; Cartoon Network (Asia), Discovery Kids (Latin America), Super RTL (Germany), VRT and RTBF (Belgium), SIC K (Portugal), RTVE (Spain), RTS (Switzerland), CITV (UK), Discovery and DEA Kids (Italy), among other channels.

The deal with DreamWorks expands Xilam’s USA footprint, which includes its recently announced Netflix commission for CGI animated preschool series “Oggy Oggy”, based on the company’s hit global franchise “Oggy and the Cockroaches”. Netflix has also acquired worldwide rights to the studio’s critically acclaimed first adult animated feature “I Lost My Body”. Additionally, Xilam is producing Disney+Ò original “Chip ‘n’ Dale”, which will feature the return of Disney’s much-loved chipmunk troublemakers in a non-verbal, classic style comedy. •

13

QUICKIES

POKÉMON AND NETFLIX TEAM UP FOR A GLOBAL RELEASE

B

oth companies will launch “Pokémon: Mewtwo Strikes Back—Evolution”, a film that welcomes a new CGI style to Pokémon and will be released on Pokémon Day, on February 27, globally excluding Japan and Korea. Netflix and The Pokémon Company International confirmed that “Pokémon: Mewtwo Strikes Back—Evolution” welcomes a new CGI style to animated Pokémon movies and is inspired by one of the most popular stories in the long-running franchise.

“The ubiquitous reach and expert team at Netflix make them the perfect partner to bring this special animated movie to kids and fans around the world,” said Emily Arons, Senior

Vice President of International Business at The Pokémon Company International. “Netflix is the ideal platform to help us execute a global

simultaneous launch of an animated Pokémon movie on Pokémon Day, a special moment dedicated to celebrating the worldwide Pokémon fan community.”

The story of the movie shows a group of researchers that discover and exploit a fossil of the Mythical Pokémon Mew. They unleash a creation that goes against the very laws of nature: Mewtwo, a Legendary Pokémon intended for use as a tool of destruction. But as Mewtwo becomes aware of its own dubious origin, it begins to resent its human creators and seeks revenge; and Ash, Pikachu, and their friends find themselves at the center of its rampage. •

THE LEGO CHANNEL LAUNCHES IN USA AND CANADA

F

uture Today, the multi-platform video distribution company, in partnership with the iconic toy company The Lego Group, launched The Lego Channel, a free Coppa compliant content app for children available across all major OTT streaming platforms including Roku, Fire TV and Apple TV. The new channel features over 1,000 videos with a unique offering of content that will range in genres and animation styles that appeal to a broad audience. The Lego Channel will feature series based on some of today’s most popular properties, including content from “Lego Ninjago,” “Lego Friends,” “Lego City,” and specials from franchises such as “Lego Jurassic World,” “Lego Marvel,” and other company favorites. Fans will also be able to discover exciting content such as Lego Designer Set

14

Reviews, which draw fans into the world of Lego designers and builders to get tips on how to build like a pro, and the Lego Group’s very own YouTube show “Rebrickulous”.

“The Lego Group’s mission is to inspire and develop the builders of tomorrow,” said Jay Shah, Director, Global Content for the Lego Group. “With the launch of The Lego Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination, and learning,” he added •