Revista Ecuador y sus Flores Edición 64

Revista Nยบ 64

Indice / Index Gerente Activo Asset Manager

EDITORIAL

Pag 4 CIOPORA ACADEMY

Pag 6 DUMMEN ORANGE

Pag 14 COMERCIO DE FLORES - ALEMANIA

Pag 18 Nombre variedad: Finally

EXPOFLORES

Largo:

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50-90 cm

Vida en Florero: 12-14 días

Florevento Eventflower REVISTA N° 64

EXPO FLOR ECUADOR 2018

Pag 24 AGRIFLOR 2018

Octubre 2018

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Consejo Editorial

NARANJO ROSES

Santiago Chiriboga Holguín Patricio Espinosa Francisco Sáenz F.

Pag 40 ALKAVAT-VALLE VERDE

Edición General Fernando Sáenz Fernández

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COLABORADORES

SISAPAMBA

José Javier Sáenz Matthias Hucke Expoflores Dummen Orange

Pag 44 CASA ABIERTA PLANTAS CONTINENTAL

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Fotografía ECUADOR Y SUS FLORES Corrección de estilo Caridad Crespo Traducción Inglés: Patricia Tobar de Dávalos Telf: (09) 9904-2434

Calendario Calendar

FIESTAS Y EVENTOS CON FLORES

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Diseño y Diagramación CORIDESIGN Cel.: 0987 651 461 coridesign@hotmail.com ECUADOR Y SUS FLORES es una publicación que se distribuye gratuitamente en el mercado nacional.

Por suscripción al mercado internacional.

El contenido de los artículos, avisos publicitarios, reportajes y publireportajes son de exclusiva responsabilidad de sus autores, incluido el material fotográfico. Se podrá reproducir el material, citando autor y fuente.

Dirección: Miguel Burbano N48-248 (Pinar Bajo) Teléfonos: (593-2) 330 2327 E-mail: ecuadorysusflores@hotmail.com

Revista Online http://issuu.com/revistaeyf

Directorio Directory

LISTADO DE PRODUCTORES Y EXPORTADORES

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REVISTA N° 64 - ECUADOR Y SUS FLORES

Editorial

Editorial

Editorial

Con esta nueva edición, cumplimos 15 años de estar presentes junto a los floricultores ecuatorianos, impulsando la venta de flores al mundo. Hemos recorrido este camino junto a ustedes, hemos aprendido mucho y hemos compartido momentos difíciles pero también muchas satisfacciones.

With this new edition, we celebrate 15 years of being present with the Ecuadorian flower growers, promoting the sale of flowers to the world. We have walked this road together with you, we have learned a lot and we have shared difficult moments but also many satisfactions.

En estos años, también hemos perdido a algunos queridos amigos que nos ayudaron en el camino y dejaron un legado de innovación y trabajo, como Peter Hannaford, Peter Ullrich, Giorgio Ghione, Roberto Nevado, Hernán Torres, y algunos más que nos compartieron sus experiencias en la floricultura; un recuerdo fraterno para todos ellos.

In these years, we have also lost some dear friends who helped us along the way and left a legacy of innovation and work, such as Peter Hannaford, Peter Ullrich, Giorgio Ghione, Roberto Nevado, Hernán Torres, and some others who shared their experiences in flower growing with us. We will always cherish all of them deeply.

Ecuador y sus Flores estuvo presente en Expo Flor Ecuador 2018, donde el ingenio, la creatividad y el excelente gusto de los expositores, unido a la impecable organización dejaron muy en alto el nombre de nuestro país. AGRIFLOR 2018 dejó también un balance muy positivo. Una buena feria en donde los expositores más pequeños recibieron la visita de muchos clientes y tuvieron la oportunidad de abrirse a nuevos mercados.

Ecuador and its Flowers was present at Expo Flor Ecuador 2018, where the ingenuity, creativity and excellent taste of the exhibitors, together with the impeccable organization, greatly heightened the name of our country. AGRIFLOR 2018 also left a very positive balance; a good fair, where the smallest exhibitors were visited by many customers, and had the opportunity to open up to new markets.

Parecería que el sector floricultor está pasando por un momento magnífico, sin embargo no es la realidad. Si bien nuestros amigos han hecho un enorme esfuerzo por presentarse magníficamente en Expo Flor Ecuador, la realidad del país es muy crítica. Que no se engañe la opinión pública, todavía es muy difícil ser competitivos teniendo en cuenta los altos costos de producción.

It would seem that the flower growing sector is going through a magnificent moment, however that is not the reality. Even though our friends have made an enormous effort to present themselves magnificently at the Expo Flor Ecuador, the reality of the country is quite critical. May public opinion be not deceived; it is still very difficult to be competitive taking into account the high production costs.

Un año en donde se han consolidado algunas empresas y han cambiado de manos algunas fincas. Un año de mucho trabajo y mucho esfuerzo que dan señales de que hay como vender nuestras flores en el mundo. Pero no debemos cometer el error de concentrar todos los esfuerzos en los mismos mercados; eso hace que haya más presión sobre los precios empujándolos a la baja.

A year where some companies have been consolidated and some flower growing farms have changed hands. A year of hard work and a lot of effort that gives signs that there our flowers can be sold in the world. But we must not make the mistake of concentrating all our efforts upon the same markets; that causes more pressure on prices pushing them downward.

Al haber una gran oferta de flor en el mundo, debemos esforzarnos por llegar, diferenciadamente, a esos nichos de mercado donde aprecian la calidad de nuestra flor y donde la flor colombiana y africana no son competencia.

Having a great supply of flowers in the world, we must strive to reach those market niches differently, where they appreciate the quality of our flower and where the Colombian and African flowers are not competition.

Seamos, como algunos floricultores, más audaces para llegar a nuevos mercados. Trabajemos en conjunto con las cargueras para buscar mejores rutas y así la logística no sea una traba para que la flor ecuatoriana viaje a nuevos destinos.

Let us be bolder with the aim of reaching new markets, like some flower growers are. Let us work together with the freight businesses in order to look for better routes and thus logistics will no longer be a hindrance for the Ecuadorian flower so it can travel to new destinations.

Ahora que empezamos el Valentín y las fiestas de Navidad, hagamos una planificación adecuada para sacarle el mayor provecho.

Now that we start Valentine’s Day and the Christmas holidays, let us set forth a proper planning so as to get the most out of them.

Saludos Fernando Sáenz Fernández Director

Greetings, Fernando Sáenz Fernández Director

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Editorial

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Gerente Activo Asset Manager

CIOPORA

The CIOPORA Academy is an ongoing, specialized training and certificate program for individuals seeking to expand their knowledge of Intellectual Property (IP) in the field of horticulture. The CIOPORA Academy events are held at different locations around the world and vary between one-day workshops to three-day seminars tailored to the needs of the green sector. Each event tackles topics surrounding IP for plant innovations and is led by world’s leading IP experts. With six workshops and over 100 learners from 17 countries so far, the CIOPORA Academy aspires to be a global reference program on IP for the green business.

On September 5/6, 2018 a training workshop on IP for plant products was held at Washington DC and José Javier Sáenz from Ecuador y Sus Flores was there to talk to Dr Edgar Krieger, CIOPORA Secretary General, and Steven Hutton, CIOPORA President.

What is CIOPORA and how its work contributes to flower producers and the different markets around the world?

CIOPORA’s main goal is to provide for effective protection for innovation in plants. Innovation results in something that has never existed before or never existed in of the certain quality.

So, the whole idea of innovation is to create something new for the society.

Intellectual property (IP) protection is a system designed to a reward innovator for the benefits created. It is a kind of monopoly granted to inventor by governments around the world for a limited period. By definition, this innovation, this new invention takes nothing from the society but brings something new; As a result, society first benefits from the improved qualities of the product allowing an inventor to acquire a sufficient return on his investment and then, at the end of the protection period, the society benefits from the public access to the product. Improvement of plants is the main motivation for breeding activity. At CIOPORA, as a community where breeders of ornamental and fruit plants come together, we are looking for protection, good, reasonable, honest, strong, and enforceable protection around the world for our innovations. Such protection would enable us to continue creating new plant varieties and bring our novelties to growers and the market.

IP carries benefits for every link in the plant production chain.

Innovator gets a reward for her innovation. The grower says “OK, I’ll take this new plant because it has less disease, it has more productivity, it has a longer vase life, it can be shipped across the world”. Hence, growers recognizing the value should understand that innovation, that sometimes takes

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years to develop, has its price. There are still free varieties and a grower can always opt for them, but they don’t have the improved traits that make growers truly competitive. You only pay a premium if it is worth it.

It is the CIOPORA’s message to the industry is that we as innovators need to make sure that we have reasonable protection for our varieties. For us it is not asking for too much as our products can ensure prosperity of the entire production chain. All we want is reasonable protection and compensation. This is what we do at CIOPORA: we work with governments for creation and improvement of IP laws to protect plant innovations, and then we educate our members and the industry about IP, Plant Breeders’ Rights (PBR), Plant Patents, Trademarks for plant products and related matters.

In terms of looking for a reasonable law or promoting laws that can protect the business, how do you see the Latin American and Ecuadorian market in terms of how strong those laws are and how well designed they are and how do you see the relationship with governments in these past years. How open the governments in Ecuador and in Latin America have been to promote these laws that at the end of the day are meant to encourage innovation in a way and bring all those benefits to society.

Laws in Ecuador has been changing following political shifts. We are still concerned with Ecuador since the level of protection provided by its laws to plant innovations could be improved to match the international standard.

With introduction of Codigo Ingenios two years ago, the level of IP protection for plants decreased, raising major concerns among breeders. The quality of Ecuadorian roses

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is excellent, and many flowers produced in the country are niche products with high premiums. Growers across the country depend on a continual flow of new improved varieties. A good, enforceable law could serve as an incentive for plant breeders, whose elaborate R&D activity may take years. CIOPORA breeders very much like to continue doing business in Ecuador and we do feel optimistic: the recent changes on Ecuador’s political arena are rather promising for our sector.

CIOPORA

we were content with situation but then the Plant Variety Protection (PVR) fees were raised dramatically, basically making the Plant Breeders’ Right title worth more than the total of royalties that can be collected for the entire period of protection. CIOPORA became invested in changing these conditions and, with help of our Ecuadorian partners, it was indeed achieved. Still, the case with PVR fees can serve as an example of how actions undertaken by a government could harm a well-established and profitable industry. Businesses depend on government ability and responsibility to ensure and safeguard their competitiveness of its businesses.

I want to go a Little deeper into the CIOPORA Academy and how it works and what things you have to offer for Ecuadorian farmer, growers and breeders they might be interested in.

Dr. Travis Bliss speaks on US competition law

And concerning local associates from CIOPORA in Ecuador, how many resources can CIOPORA offer them to be part of that negotiation with the government or how you’ve been working with Expoflores, for example.

We have a close institutional relationship with Expoflores, who is CIOPORA’s supporter. In turn, CIOPORA is an affiliate member of Expoflores. We also maintain a great relationship with Mr Alejandro Martinez, who on several occasions visited CIOPORA events. One of our board members is based in Ecuador, and he is supporting us tremendously in our lobby work on the ground. We also foster relations with Ecuadorian Embassies to the US and the EU. In few days our legal counsel Micaela Filippo will visit Expo Flor Ecuador 2018, and will have meetings with growers , with local breeders and people from SENADI, the Ecuadorian IP Office. One could say that CIOPORA is very invested and highly engaged in Ecuador and dedicates many of its resources to this important horticultural hub. We have great hope for a productive cooperation with the new Ecuadorian Government.

Do you think Ecuador has conditions to become probably a better or more competitive player if those laws would be modified or it had better regulations, the terms?

Yes, definitively. Ecuador seems to have it all: the climate, the hard-working and knowledgeable human resources, the horticultural expertise, and the infrastructure. What we feel is still missing is a strong PBR law. Breeders in Ecuador have recently seen some turbulent times. For some time,

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We launched the CIOPORA Academy almost four years ago after our members expressed a wish for more education on IP for plants from CIOPORA. Before launching the program, we went through a strategic analysis of our organization discovering that education should have a more prominent role among CIOPORA’s functions. We started in 2015 with the first CIOPORA Academy in Venlo, the Netherlands, and today’s Workshop in Washington D.C. is the seventh in the series. Now, the program is designed mainly for breeders, but our hope is that in the future we can expand it to include growers, propagators, and trade. In our daily work at CIOPORA, we recognize a great need throughout the industry for more in-depth knowledge on IP for plants.

We have an excellent global network of IP experts, which we tap into who while searching for qualified speakers for the CIOPORA Academy workshops. This expertise and knowledge is what we are offering the green sector.

In the next couple of years, we’ll be able to offer custom workshops for growers and trade. As one of the most important producers of flowers in the world, Ecuador is one of the main targets for the program expansion. The CIOPORA Academy offers a wide variety of modules on Plant Variety Protection and its various regimes around the globe. It teaches participants how to avoid legal pitfalls, how to draft licensing contracts, and even goes beyond the scope of IP for plants and provides lectures on tax law, competition law and other legal matters important for a successful business.

We are not educating our learners to become lawyers, but we are enabling them to become better strategists, to assume more control over their intellectual and monetary assets and to use them wisely. The same is true for growers, who we believe should understand the legal framework they participate and be aware of their rights.

To comply with law, one has to understand what is required.

And we see that the level of such knowledge on Intellectual Property for plants needs to be further developed with the CIOPORA Academy playing a crucial role as CIOPORA has the infrastructure and the expertise to fill this educational gap.

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Do you work with local partners in terms of educational institutions, universities, or something like that?

No, at least not on the institutional level; we are looking to explore such opportunities though. The idea would be to do it for example in cooperation with our local partners, e.g. with Expoflores. We have already had conversations with Expoflores about it. However, once we are ready to launch programs for growers and trade, then Expoflores will be one of our go-to partners. We know that Expoflores supports fair business practices and is committed to raising awareness towards IP protection for plants among its members.

Anything to add probably from your experience, since before you became the President, you were a member of CIOPORA. How was your experience with the services that CIOPORA offers regarding the services that CIOPORA Academy gives specifically?

I believe that what makes the CIOPORA Academy special is that it is international as every workshop takes place in a new location in the world. Further on, and we make the best of the program by offering networking and one-in-a-kind side events. For instance, during our Washington, D.C. workshop, we took our participants (and not only members) on a tour to the US Patent & Trademark Office. We try to bring our learners into direct contact and exchange with experts and, sometimes, authorities, as in the end they are the main users of the PVR system that authorities overlook. Our program is flexible, so to whichever location we move next we ask ourselves what are the issues here?, who is our audience?, and we tailor our program by answering these questions. We focus on the laws and issues of the territory we are in. So that is why I think you can say: “Ok, you know the next one is before Fruit Attraction in Madrid, so it will evolve around topics and territories important to fruit breeders. As a participant, you can either stay home and wait for a workshop in your region or travel the world with the CIOPORA Academy. Mentioning travel, we would be also thrilled to hold one of the future CIOPORA Academy workshop in China.

So I want to ask you if a farmer in Ecuador, for example, is interested in getting more involved, or at least getting to know a little bit more about CIOPORA, and learning more about the regulations of a particular market. Are there any online resources that CIOPORA Academy offers?

Currently, the CIOPORA Academy does not offer any content online but we are currently working on closing this gap by launching an additional webinar program to enable more participation from overseas. Another way to gain easier access to the CIOPORA Academy is to become a member or a supporter of CIOPORA as these two groups enjoy major discounts off the normal rates. For instance, flower growers can easily join us as supporters and enjoy the discount..

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CIOPORA

We want to know a little bit more how your work is related to international organizations of intellectual property such as UPOV (International Union for the Protection of New Varieties of Plants) or The World Trade Organization or The World Intellectual Property Organization. How is your work with them or how do you relate?

Since its foundation, CIOPORA has maintained very close relationships with UPOV and has an observer status; In fact, CIOPORA is as old as UPOV and this is not a coincidence.

Prior to Paris diplomatic conference, where UPOV was founded, a group of rose breeders formed CIOPORA to participate in the conference as an interest group.

Currently, CIOPORA has access to all UPOV bodies open for observers. This position enables us to directly advocate for the breeders’ interests with UPOV.As one of the most active observers, CIOPORA permanently provides input and recommendations, for instance as to the scope of right or technical protocols, etc. We are working directly with UPOV, as it is a body of WIPO and it is specialized in our issues. Our involvement with WTO is limited to lobby for the IP protection principles embodied in the TRIPS Agreement.

CIOPORA has another special trait: unlike many international organizations, we do international work on the level of UPOV and WTO, but also work closely with national governments as, despite harmonization efforts, IP for plants is still mainly regulated by the national laws. Most countries do not have national counterparts to CIOPORA, so there is no one to do our work on the national level. Fellow industry organizations such as Expoflores, Asocoflores, Union Fleurs, AIPH, to name just a few, are important partners for us to achieve progress in our work.

Analyzing the political world trade situation, what are the main difficulties that you think right now and in the coming years are going to happen in terms of intellectual property and for the flower market, since the US is a very important market for Ecuadorian flowers and all these trade wars traps that are present. What is your perspective for the next years?

I believe that, in terms of international trade in our area, problems tend to appear where there is no clarity, and right now in the world of IP protection in ornamentals and fruits, and cut flowers specifically, there is no clarity whatsoever Take the problem with definitions of the harvest material and propagating material and you will have something that continuously causes problems in the global trade flows.

So, what is confusing about these two notions? Under the UPOV system, every country provides their own definition for these terms and the results are not uniform. So, is it a cut flower that is shipped from Ecuador to the United States, or is it propagating material? I would say it is propagating material because, with enough of growing know-how, you can take a stem, make five new cuttings out of it, and you get five new plants. According to some national laws, cut flower can only qualify as harvested material as it is not intended for propagation, hence it does not enjoy the protection provided to propagating material. This presents a

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big problem for asexually reproduced crops as they can be easily propagated from parts of a plant. So when there`s no clarity and no agreement. And when an issue that important and fundamental to the entire system, is an open issue, it is quite problematic. In this respect, the lack of harmonization hinders trade and fair business practices in our highly globalized economy.

CIOPORA would like to support international trade based on the rules of fair play. We should avoid having unfair competition between countries since often countries with high standards of IP protection become somehow disadvantaged as their industries have to observe the laws and cannot deliver produce at the lowest price mark. The very idea of WTO, the World Trade Organization and the Trade Agreement Laws, was that industrialized countries open their markets to products from developing countries, and in return, the developing countries would respect IP. But what we see in some cases is that the markets are open, but the conditions have not been fully met yet and the IP protection is not as adequate as it should be. Now the US administration started to ask for more respect for IP which is only fair.

And are all the players involved in the same conditions to play in an even field?

At the moment, the top standard in IP protection for plants is the 1991 Act of UPOV, so we at CIOPORA are working to encourage all countries to accede to this standard or at least put a law in place which is equal to it as it has been done in Colombia. Both growers and breeders in Colombia benefited from this development.

Regarding innovation, and in terms of developing new technology , let`s say that Ecuador in a couple of years or a couple of months has better laws for protecting intellectual property. How much do you think that the Ecuadorian market and the Ecuadorian flower industry could benefit for more breeders coming to Ecuador and investing there in developing new varieties?

If the law is effective and enforceable, we are positive that the breeders will feel encouraged. Of course, regulating trade and economy goes far beyond one law and multiple factors play a prominent role. It is hard to make predictions about such developments: you have exchange rates, markets developing and crashing, trade regulations, phytosanitary issues, to name just a few. But we are confident that IP is a big piece in a puzzle. The bottom line is that a great product quality comes from both the results of innovative breeding activity and growers’ know-how.

Innovation is the primary source of economic growth in all sectors and this rule also applies to flower business.

Innovation, however, costs money, and the only income a breeder can have is derived from the royalty payments which often do not go beyond one to three percent of the average growers’ income. Economic growth is a cycle: when all actors of the value chain want to achieve it, they must provide for suitability of each other’s businesses.

Thank you very much for your time.

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CIOPORA

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Dümmen Orange ganó múltiples premios en la Conferencia SAF 2018

La SAF (Sociedad de Floristerías Estadounidenses) ofrece información de marketing, apoyo frente al gobierno, inteligencia industrial y mejores prácticas para todos los participantes en la industria floral de los EE. UU. La conferencia anual de SAF incluye cuatro días de educación, contactos, concursos, presentaciones de nuevos productos florales y tecnológicos, honores y competencias. Para cada competencia, tres jueces – un minorista, un mayorista y un productor – otorgan puntos a flores cortadas en cada categoría de producto. Una variedad con un puntaje alto tiene un alto potencial de ventas porque se adapta a cada uno de los segmentos del juez. Más de 95 empresas participaron en la Competencia de Variedades Sobresalientes con más de 250 variedades.

Dümmen Orange, junto con varios socios productores, participó en la Competencia de Variedades Sobresalientes con una selección de las mejores flores de corte para el mercado norteamericano. ¡Los resultados fueron increíbles!

Se registraron 13 productos de Dümmen Orange, 12 de los cuales fueron premiados con Blue Ribbon (42-50 puntos) o Red Ribbon (41-34 puntos). Además, nuestros socios productores recibieron un total de 13 cintas azules y rojas.

Bas Pellenaars, Director Comercial de América Latina en Dümmen Orange afirma: “Me enorgullece ver que ninguno de los participantes en la competencia se toma la competencia a la ligera. Ellos se preparan con meses de anticipación para participar con el producto de mas alta calidad y dedican horas para tener todos los detalles correctos, incluso hasta minutos antes de que se acabe el plazo. Ganar tantas cintas es un gran reconocimiento de la calidad de nuestra genética y la calidad de los productos cultivados por nuestros socios de cadena y colegas”.

Christa Boerlage, Directora de Producto de Flores Cortadas en Norteamérica para Dümmen Orange, agrega: “Siempre es un gran placer asistir a la Convención anual SAF y participar en la Competencia de Variedades Sobresalientes, porque nos da la oportunidad de conectar con floristas minoristas así como con contactos mayoristas y cultivadores para aprender más sobre sus preferencias “.

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The SAF (Society of American Florists) provides marketing, government advocacy, industry intelligence and best practices information for all participants in the US floral industry. The annual SAF conference contains four days of education, networking, competitions, presentations of new floral and tech products, honors. For each competition, three judges – a retailer, a wholesaler, and a grower – award points to cut flowers and potted plants in each product category. A variety with a high score has high sales potential because it tailors to each of the judge’s segments. Over 95 companies entered the Outstanding Varieties Competition with more than 250 varieties.

Dümmen Orange, together with several grower partners, entered the Outstanding Varieties Competition with a selection of top-billing cut flowers for the North American market. The results were amazing! Thirteen Dümmen Orange products were entered, of which 12 were awarded with either a Blue Ribbon (highest jury score) or a Red Ribbon (runner up jury score). In addition, our grower partners were awarded with a grand total of 13 Blue and Red Ribbons.

Bas Pellenaars, Commercial Director Latin America at Dümmen Orange states, “It makes me proud to see that none of the participants in the competition take the competition lightly. They prepare months ahead to participate with the best quality product and spend hours on getting every detail right, until minutes before the deadline runs out. Winning so many ribbons is a great acknowledgement of the quality of our genetics and the quality of the products grown by our chain partners and colleagues!”

Christa Boerlage, Product Manager Cut Flowers North America at Dümmen Orange adds: “It’s always a great pleasure attending the annual SAF Convention and participating in the Outstanding Varieties Competition, because it gives us the opportunity to connect with retail florists as well as wholesale contacts and growers and learn more about their preferences.”

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Recibimos premios por 12 de los 13 productos con que participamos Columbus, Ohio (EE. UU.), 26 de septiembre de 2018 | Dümmen Orange, hibridador líder y productor de plantas jóvenes, fue recompensado por sus flores de corte de alta calidad al ganar varios premios durante la conferencia anual de SAF 2018 en Palm Springs, California, EE. UU. DÜMMEN ORANGE Dümmen Orange es el hibridador y propagador más grande del mundo en flores cortadas, bulbos, plantas tropicales, plantas en macetas, plantas de jardín y plantas perennes.

Su facturación anual es de aproximadamente €350 m. La compañía emplea a más de 7,700 personas en todo el mundo. Además de tener una gran red de comercialización y ventas, Dümmen Orange tiene una red diversificada de sitios especializados de producción. La clave del éxito de Dümmen Orange es una amplia y profunda gama de productos, respaldada por una cadena de suministro global. La empresa adopta sus responsabilidades sociales e invierte en la salud, la seguridad y el desarrollo personal de su personal.

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JOYGARDENS S.A. E-mail: sales1@joygardens.net Phone: (593 2) 236 09 59 (593 2) 236 09 60 Contact: Lucía Carrión L.; joygardens@b2ec.net Tabacundo – Ecuador

HOJAVERDE CIA. LTDA. E-mail: sales@hojaverde.com.ec Phone: (593 2) 212 70 71 (593 2) 212 70 85 Contact: Adela Sola; adela@hojaverde.com.ec Cayambe – Ecuador

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FLORICOLA LAS MARIAS FLORMARE S.A. E-mail: sales@flormare.com.ec Phone: (593 2) 212 70 38 (593 2) 212 70 62 Contact: Pamela Alvarez Cayambe - Ecuador

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Gerente Activo Asset Manager Recientes desarrollos en el comercio de flores – algunos datos desde Alemania Matthias Hucke es Consejero Ejecutivo del FBI (Flora Blumenimport und Handels eG), una cooperativa de importación y compra formada por trece mayoristas de flores de corte en Alemania y Suiza. (matthias@florablumenimport.eu)

Matthias Hucke El volumen total del mercado de flor cortada en el año 2016, creció, según los últimos datos de AMI (Sociedad de Información del Mercado Agrario) en un 2,5%, esto es, € 8.700’000.000. En el último año bajó un 1,2%. Esto significa que se facturaron el año pasado € 8.600.000.000, de acuerdo con los precios del comercio al por menor en flor cortada y planta ornamental (planta de interior y planta de jardín). El porcentaje de las flores cortadas corresponde a un 34,5% que equivale a € 3.000.000.000 por lo tanto las ventas se han mantenido constantes desde el año 2013.

Estadísticamente cada habitante de Alemania gastó € 36,00 en flor cortada. De estos € 36,00 el 60% corresponde a ramos de un solo tipo de flor y el 40% a ramos de flores mezcladas. El porcentaje de compra de ramos de un solo tipo de flor ha crecido continuamente en los últimos años sin embargo y considerando el incremento de precios durante este mismo periodo se constata una reducción del volumen de ventas en el mercado alemán.

Aunque los consumidores privados incrementan sus compras en los supermercados y las tiendas de descuento, las floristerías siguen siendo la fuente de compra más importante a pesar de que este año bajaron sus ventas en un 1%. El 65% del consumo se efectúa en floristerías (445), el 10% en jardinerías, el 5% en centros de jardinería y el 6% en mercados lo que equivale a un 37% del volumen total de ventas. La parte cuantitativa de flores de corte en el comercio estacionario aumenta paulatinamente mientras que el comercio online con un 4% del consumo y un 2% de la cantidad total se mantienen al mismo nivel desde hace dos años.

La demanda interna del consumo de flores en Alemania se cubre más y más por medio de compras espontáneas en supermercados, mientras que los ramos para ocasiones especiales se compran en floristerías especializadas. Esto refleja la tendencia común, que indica que el consumidor alemán no solo compra pastelería, fruta y verdura sino también flores.

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Según un análisis de Royal Flora Holland llevado a cabo en 24.000 hogares alemanes, las compras para regalar flores son cada vez más importantes y han aumentado en un 6% el año pasado. El precio medio de compra para un ramo de flores en una floristería es de $13.77 y aumentó en un 15% desde 2013. Los consumidores pierden el interés en flores baratas mientras al mismo tiempo están dispuestos a gastar dinero en ramos más caros. El aumento porcentual en supermercados es inferior y se sitúa en aproximadamente en un 13%. Aquí los consumidores gastan un promedio de € 4,33.

Mientras en otros países europeos las diez clases de flores más importantes mantienen aproximadamente una cuota de mercado similar, en Alemania el 59% de la totalidad de las compras corresponden a rosas y el 10% a tulipanes, siendo los dos grupos de productos de mayor importancia.

El negocio descendente en las floristerías especializadas está acompañado de un importante problema de personal.

Si al cambio de siglo aún había 9000 personas que querían ser floristas en Alemania, el año pasado quedaban solamente 3000. Aún considerando que, según un estudio a largo plazo realizado por el psicólogo Howard Gartner, los jardineros y floristas son las personas más contentas en su profesión, cada vez menos gente quiere ejercerlas.

Los problemas de personal lo comparten muchos sectores no solo en Alemania, también en muchos países europeos, pero son especialmente significantes en el sector verde.

El sueldo es comparativamente bajo y los horarios de trabajo poco afables para los empleados. En empresas holandesas y alemanas no solo faltan floristas, sino también colaboradores como comisionistas, conductores y personal de ventas especializado.

Esta escasez de personal en el sector se va a extender.

Ocasiona nuevas oportunidades para los productores en países de cultivo, que pueden pensar en nuevas prestaciones de servicio para sus clientes más allá del cultivo clásico.

REVISTA N° 64 - ECUADOR Y SUS FLORES

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Gerente Activo Asset Manager

Desde Alemania

markets, all of which is equivalent to 37% of the total sales volume. The quantitative part corresponding to cut flowers within the stationary trade market increases gradually, while online commerce with a 4% of consumption and a 2% of the total amount have remained at the same level for two years.

Domestic demand for flower consumption in Germany is covered more and more by spontaneous purchases in supermarkets, while special-occasion bouquets are rather purchased from specialized flower shops. This reflects the common trend, which indicates that the German consumer not only buys pastry, fruit and vegetables but also flowers.

According to an analysis carried out by Royal Flora Holland, with a sample of 24,000 German homes, purchases to give flowers as a present, are increasingly important and have increased by 6% last year. The average purchase price for a bouquet of flowers at a flower shop is $ 13.77, and has increased by 15% since 2013. Consumers are losing interest in cheap flowers while, at the same time, they are more willing to spend money on more expensive bouquets. The percentage increase in supermarkets is lower and stands at approximately 13%; there, consumers spend an average of € 4.33.

Recent developments in the flower trade - some data from Germany According to the latest information from AMI (Agricultural Market Information Society), the total volume of the cut flower market in 2016 grew by 2.5%, that is, € 8,700’000,000. In the last year it fell by 1.2%. This means that during the previous year a total of € 8,600,000,000 was invoiced, according to the prices of retail trade regarding cut flowers and ornamental plants (indoor plants and garden plants). The percentage of cut flowers corresponds to 34.5% which is equivalent to € 3,000,000,000; therefore sales have remained constant since 2013.

Statistically, each inhabitant of Germany spent € 36.00 on cut flowers. Of these € 36.00, 60% corresponds to bouquets of a single type of flower and 40% to mixed flower bouquets. The purchase percentage of bouquets that hold a single type of flower has grown continuously in recent years. However, and considering the increase in prices during this same period, there is a reduction in the sales volume within the German market.

Although private consumers have increased their purchases in supermarkets and discount stores, flower shops continue to be the most important source of purchase even though this year their sales have dropped by 1%. 65% of the consumption is made in flower shops (445), 10% in gardening stores, 5% in gardening centers and 6% in

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While in other European countries the ten most important flower varieties maintain a similar market share, in Germany, 59% of the total amount of purchases correspond to roses and 10% to tulips, being the two groups of products of greater importance.

The descending business for specialized flower shops is accompanied by a significant problem regarding the shortage of staff. If at the turn of the century there were still 9000 people who wanted to be florists in Germany, last year there were only 3000 left. Even considering that, according to a long-term study conducted by the psychologist Howard Gartner, gardeners and florists are the happiest people in their profession, fewer and fewer people want to exercise them. The shortage of staff problems is shared by many sectors not only in Germany, but also in many European countries, but they are especially significant within the green sector. The salary is comparatively low and the working hours are not affable for the employees. Dutch and German companies not only lack florists, but also collaborators like commission agents, drivers and specialized sales personnel.

This shortage of staff within the sector will gradually increase, and it creates new opportunities for producers in growing countries who can think of a variety of new services for their customers beyond those of the classic crop.

Matthias Hucke is a member of the executive board of the FBI (Flora Blumenimport und Handels eG), an import and purchase cooperative formed by thirteen cut flower wholesalers in Germany and Switzerland. (matthias@florablumenimport.eu)

REVISTA N° 64 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

Expo Flor Ecuador 2018 Una experiencia inolvidable

logísticos, comercializadoras, agencias de carga, aerolíneas y proveedores; todos en ubicados en un mismo lugar, el Centro de Convenciones Metropolitano de Quito, en el Parque Bicentenario, evento que pre-inauguró el Centro.

La feria internacional EXPO FLOR ECUADOR 2018 tuvo lugar en el Centro de Convenciones Metropolitano de Quito en el Parque Bicentenario, del 19 al 21 de septiembre del presente año.

En esta primera edición se recibieron a más de 1600 compradores de flores, representando a más de 50 nacionalidades del mundo. Expo Flor Ecuador 2018 fue un éxito no solo por los más de 2000 visitantes sino por la belleza de las flores expuestas. Como lo señala Alejandro Martínez, Presidente Ejecutivo, “La organización de la feria inició hace dos años, ha sido un reto grande lo que implica trabajo en equipo, coordinado y organizado por la Asociación Nacional de Productores y Exportadores de Flores del Ecuador, EXPOFLORES”.

La feria Expo Flor Ecuador 2018 confirmó el compromiso, esfuerzo y dedicación del sector floricultor. Los más de 123 expositores demostraron al mundo la belleza y encanto de las flores ecuatorianas. Entre los expositores encontramos a todos los actores que forman parte de la cadena de valor como: fincas productoras de flores, obtentores, operadores

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Para Juan José Albuja, Presidente del Directorio de Expoflores, “El apoyo constante y compromiso de las autoridades nacionales y locales es esencial para promover la competitividad a través de acuerdos comerciales, con el fin de fomentar la exportación y proteger la estrategia comercial del país”. Así lo mencionó durante su discurso en la inauguración del evento, al mismo que asistieron el Presidente de la República del Ecuador, Lenín Moreno Garcés, el Alcalde del Distrito Metropolitano de Quito, Mauricio Rodas y el Ministro de Comercio Exterior e Inversiones, Pablo Campana. El evento también contó con la presencia del Cuerpo Diplomático en el Ecuador, así como de autoridades nacionales y locales. Durante esta jornada se presentó el video oficial de la marca Flor Ecuador: We Connect Emotions, el mismo que se puede encontrar en los canales de Youtube y página de Facebook de Flor Ecuador Expoflores; en los mismos portales se puede encontrar los videos resumen diarios y fotografías realizadas de los tres días de feria en Quito.

La calidad tanto del producto como el compromiso de los

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participantes y organizadores posicionaron a la feria Expo Flor Ecuador al más alto nivel, compitiendo con las mejores ferias de flores en arenas internacionales. El evento tendrá lugar en Quito cada dos años. Esta es una oportunidad exclusiva para conocer, expandir y consolidar las relaciones comerciales, a través de la creación de una experiencia única con la floricultura ecuatoriana, que únicamente Expo Flor Ecuador puede brindar.

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Florevento Flower Event

EXPO FLOR ECUADOR 2018

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Se llevó a cabo en Quito del 19 al 21 de septiembre, en el nuevo Centro de exposiciones Metropolitano, la feria organizada por el gremio de productores de Flores EXPOFLORES, una magnífica feria que contó con la presencia de un nutrido grupo de fincas asociadas a este gremio, que mostraron de una manera muy esmerada sus magníficas flores, productos y servicios a los visitantes.

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Expo Flor Ecuador 2018

Marcelo Echeverría, Socorro Martínez, Koon Stigter y Juan del Pozo

Stefania Alarcón y Nataly Valderrama

Manuel Diez, Sonia Vaca, Fernanda Pérez y Jaime Troncoso

Arturo Carvajal y Arturo Izurieta 28

Juan Ucros y Natalia Jarrín

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Florevento Flower Event

Expo Flor Ecuador 2018

Claudio Otero, Elena Terán, Javier Yépez, Erika Muñoz y Ricardo Morales

Ana María Quiñonez, Arturo Carvajal y Denisse Martínez

El team de Hilsea

Nicolás Cueva, Jaqueline Boada y Héctor Cueva 30

Wilson Gómez, Carlos Castillo, Alessandro Ghione y Andrea Mansuino

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Florevento Flower Event

Expo Flor Ecuador 2018

Tami Komiya, Awais Babar y Diego Ucros

StefaniDiana Chiriboga, Gisela Cueva, Paula Narváez, Arturo Carvajal, Letty Rosero, María Fernanda Troya y Gabriela Noroña.a Alarcón y Nataly Valderrama

Franco Abarca y Walter Berenzen

Elizabeth Muñoz y Marcelo Vallejo 32

Paola Tapia, Anastasia Starodubtseva, Kyastin Gonzaga y José Vergara.

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AGRIFLOR 2018

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En los mismos días del 19 al 21 de Septiembre se realizo en el Centro de Exposiciones Quito, la feria Agriflor 2018 con la participación de un nutrido grupo de productores pequeños que no habían participado antes en ferias, aunque sus productos ya los conocían muchos de los compradores que llegaron.

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REVISTA N° 64 - ECUADOR Y SUS FLORES

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AGRIFLOR 2018

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Florevento Flower Event

AGRIFLOR 2018

Firas Kfouny y Assaad Zaar

Fernando Pacheco, Verónica Yánez y Santiago Chiriboga.

Juan Carlos Bueno, Mario Veloz, Ivo Skorin y Byron Torres.

María Isabel Chiriboga y Fabio Román.

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Graciela Tulcanaza y Wilson Salazar

REVISTA N° 64 - ECUADOR Y SUS FLORES

Our magic Gerente Activo Asset Manager

The best soil, the exact cut point, the best care, the knowhow…

Yes, we have all this.

But what is that magic that makes our flowers unique?

During more than 20 years, many skilled and motivated hands are involved on sowing, harvesting, processing and shipping the most beautiful flowers, and their love and care is reflected on the final product, which ends up travelling throughout the world and being truly admired.Let yourself be enchanted by the magic, be captivated by the love and delighted with flowers! Try Doña Natalia Flowers!

www.agrogana.com 39

REVISTA N° 64 - ECUADOR Y SUS FLORES

Florevento Flower Event

AGRIFLOR 2018

Lidar Saitokov, Marina, Eugenii Bochkarev y Gabriela Moreta

Ana María Puerta, Felipe Serna y Marilú Alzate

George McLaughlin, Ana Belén Pita, Adrián Moreno e Iván Guala.

Bill Fernández, Didier Agudela y Gloria Guachamín.

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Pablo Torres, Cecilia Vacas, Lorena Daza, Myriam Palacios, Carmen Castillo y Bernardo Calisto

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Gerente Activo Asset Manager

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REVISTA N° 64 - ECUADOR Y SUS FLORES

Florevento Flower Event NARANJO ROSES OFRECIÓ UN COKTAIL PARA SUS CLIENTES

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Durante la feria Expo Flor Ecuador 2018, Naranjo Roses ofreció un cocktail para sus clientes dando a conocer sus proyectos futuros para seguir ofreciendo rosas de calidad al mundo.

REVISTA N° 64 - ECUADOR Y SUS FLORES

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Florevento Flower Event

ALKAVAT VALLE VERDE

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Realizó su casa abierta durante los días 18, 19 ,20 y 21 de Septiembre en sus oficinas de Quito, en donde atendió a sus clientes que llegaron para asistir a las dos ferias que se realizaron en nuestra ciudad.

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Florevento Flower Event

593 2 3520411 hans@florecot.com.ec

sales1@florecot.com.ec paola@florecot.com.ec salesmananger@camptec.ec sales@camptec.ec

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REVISTA N° 64 - ECUADOR Y SUS FLORES

Florevento Flower Event

SISAPAMBA 2018

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El día viernes 21 de Septiembre en el Hotel Mama Cuchara, SISAPAMBA, ofreció un brindis a sus clientes y amigos, en este precioso hotel en el centro de Quito, agradeciendo a sus clientes por haberles visitado en su stand en la feria Expo Flor Ecuador 2018.

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Florevento Flower Event

PLANTAS CONTINENTAL CASA ABIERTA

Esteban Izurieta, Jorge Murillo y Franco Abarca 48

En los días 26 y 27 de Septiembre, se realizó la casa abierta, en su nuevo show room en Cayambe, en donde se presentaron las variedades y códigos disponibles para el mercado ecuatoriano.

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Plantas Continental Casa Abierta

Carolina Trujillo, Pedro Requena, Tatiana Yakouchenkova y Fernando Orellana

Pedro Requena y Jorge Murillo

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Versiรณn pasajeros/carga

Para floricultores

R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

AGROCOEX S.A Contact: Valeria Valdivieso Phones: 593-9-99703005 593-2-2460183 Email: sales@agrocoex.net Skype: valeria.valdivieso Web Page: www.agrocoex.com We have 3 different farms located in Ecuador, in the Cotopaxi and Machachi areas, two at approximately 3000mt and one at 3200mt above sea level. A unique altitude that allows us to produce roses of the best quality, with long and strong stems, big heads, and strong colors. We offer more than 100 varieties of roses. We update our varieties every year bringing you the newest varieties in the market according to demand. You will always have something new to choose from!

We are focused on quality and consistency of the product all year round. We care about our workers and the environment, placing emphasis on the social development of our people while supporting our surrounding community with different social projects for their benefit. Our management integrates environmental practices. All these aspects placed together have allowed us to obtain important certifications such as: Fair Trade, Rainforest Alliance, Flor Ecuador and Basc.

Our aim is to satisfy the needs of our clients and to establish long term business relationships.

DOÑA NATALIA BY AGROGANA AGRINAG

Phones: (593) 9 9400-0224 (593) 32230252-32230182 (786) 5338419 E-mail: info@agrinag.com Web: www.agrinag.com www.facebook.com/agrinagroses www.youtube.com/agrinag AGRINAG, ALWAYS INNOVATING! Agrinag is a 37 hectares Premium Rose Grower group located in Cotopaxi, Ecuador; at an altitude of almost 3000m. Mastering more tan 100 varieties of ROSES enable us to satisfy the most demanding client at any market worldwide.

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E-mail: alvaro@agrogana.com lupita@agrogana.com sales@agrogana.com Phones:(593 3) 272-4131 Mobile: (593 9) 8 534 -7428 - (593 9) 8 047- 6532 Web: www.agrogana.com Facebook: Agrogana Trying to find the best quality flowers and a lot of different varieties out of an Ecuadorian farm that cares about the environment and the workers?

We are here! Doña Natalia is a family business at the Cotopaxi area that started back in 1997. It is a 35 ha. Fair Trade certified Farm. Doña Natalia can provide you beautiful flowers. We grow more than 140 varieties of roses, around 20 of them, garden look. We also produce high quality ranunculus, all colors, and anemones. We grow green and blue eryngium. And this year we have planted raffines and solomios, exclusive flowers excellent to use as fillers. Please check out our webpage to see the large choice we have www.agrogana.com. We would be pleased to work with you!

R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

AZAYA GARDENS CIA. LTDA.

Azaya Gardens is a high quality rose grower and exporter company with over 20 years of experience in the market. We have two farms located in Ecuador at 2950 and 3200 meters above sea level respectively.

As a result of the combination of the ideal conditions nature provides, with the highest standards of excellence in the production, harvest, processing and delivery of our flowers, we offer a product that guarantee our clients satisfaction.

Please do not hesitate to contact us: E-mail: sales@azayagardens.com sales2@azayagardens.com carlos@azayagardens.com Contact: María Fernanda Puga Skype: azaya.sales Phone: (593-2)2 365 090 Mobile: (593-2)9 9368 1622 Web: www.azayagardens.com Tabacundo – Ecuador VARIETY LIST: Premium: Freedom, Red Paris, Proud, Polar Star, White Chocolate, Crème de la crème, Vendela, Amsterdam, Ocean Song, Engagement, Sweet Unique, Esperance, Topaz, Sweetness, High & Magic, High & Yellow Flame, Iguana, Deep Purple, Carrousel, Wild Topaz.

Novelty: Explorer, Playa Blanca, Mother of Pearl, Cerise, Orange Crush, Brighton, Gotcha, Kahala, Marzipan, Nena, Coral Reef, Quick Sand, Pink mondial, Smoothie, Atomic, Shimmer, Queen Berry, Scarlatta, Moonstone, Light House, Saga, Opala, Frutteto, Lola, Mondial, Nina, Pink Floyd, Finally, Wasabi, Pompei.

Tinted roses: Rainbow, Bicolor, Yasuní, blue, purple, orange, yellow, turquoise, lemon green.

Coming soon: Khela, Hearts, Luciano, Pink Xpression, Wild Esperance.

BELLAROSA

General Manager: Santiago Luzuriaga Executive President: Gonzalo Luzuriaga Sales: ( 593-2) 2365 667 Email: info@bellarosa.com Web: www.bellarosa.com BellaRosa is located in the Ecuadorian Andes, in a beautiful valley, surrounded by volcanoes, at an altitude of approximately 3.000 meters (9.800 feet) above sea level, 16km. (10 miles) north of the equator line, and just one hour north of Quito, Ecuador´s capital. These conditions, plus the natural spring water, temperature, luminosity and our production technology allow us to grow the biggest blooms in Ecuador. We also believe that no product is complete with an outstanding customer service, which is why we strive to satisfy our customer´s needs. We are honored to be recognized as a nature and community friendly company who has been a pioneer in good environmental and social practices.

We focus on integrated management of quality, environment, health, occupational safety and social responsibility. In addition, we have qualified for important certifications such as Rainforest Alliance, FlorEcuador, BASC (Business Alliance for Secure Commerce) and Ecuadorian & Green. sales.director@bellarosa.com facebook.com/BellarosaLasMejoresRosas vk.com/bellarosathebestroses

ECUADOR FLORAL

Foliages for bouquet makers and designers Tropical flowers and bouquets Hydrangeas, Callas and Agapanthus Pot Plants Bamboo Crafts Contact: Francisco Sáenz Phone: 593 2 2434564 Mobile: 593 9 99929499 E-mail: ecoadorfloral@uio.satnet.net Skype: saecaflor1 www.ecoadorfloral.com QUITO-ECUADOR

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Directorio Directory

EDENROSES CAYAMBE – ECUADOR Phones: (593) 3612173 (593) 3610389 Contact: María Fernanda Valdospinos R. E-mail: salesmanager@eden-roses.com Skype: edenrosessales1 Web: www.eden-roses.com Address: Vía Hcda. Ancholag Km 1. Sector Orongoloma. Cayambe-Pichincha-Ecuador

EMIHANA

General Manager: Diego Ucrós Sales: (593) 22363495 (593) 22363496 Sales Email: sales@roseamor.com sales1@roseamor.com sales2@roseamor.com Contact Email: natalia@roseamor.com diego@roseamor.com Web: www.roseamor.com Perhaps more than any other flower, the rose has been immortalized in poetry, song and literature as an object of beauty, always associated with romance and love. Through much of history, a bouquet of roses has been offered to an admired one as a symbol of love and appreciation. Now, agronomists, engineers and technicians working for Emihana Company Ltd. in Cayambe, Ecuador have developed Roseamor, a preserved rose that will continue radiating natural beauty for up to three years. Emihana is a leading grower and exporter of premium roses, with wholesale customers throughout Europe, the United States, Japan, Russia and many other countries. Emhiana’s owners and staff have more than 25 years of experience cultivating and marketing field.

ETERNAL FLOWER Contact:Adrian Moreano Phone: 593-0994031102 Email: adrianm@eternalflower.com.ec Skype: adrian.moreano Web: www.eternalflower.com.ec Summer Flower grower and exporter of Gypsophila and Hypericum.Premium quality product and varieties.

Constant production all year round and extra flower for holidays.

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FLORELOY E-mail Sales: sales@floreloy.com gerencia@floreloy.com Direct Line: (593) 23612058 Mobile: (593) 999463035 Web: www.floreloy.com Panamericana Norte S/N y Vía a Cayambe (Sector Guachalá) – Cayambe - Ecuador Floreloy was founded in 1997 in Ecuador, taking advantage of countless natural benefits offered by the Cayambe area. Also our company is located logistically near to the international airport “Mariscal Sucre”, which guarantees our delivery process. Our company has been based on High Quality Principles, which became in the most important strength and way to achieve the success, growth and recognition of our brand in the international markets. The Quality of our Roses is based on the quality of life of our employees, who are the heart of our company. Let your clients receive the High Quality Ecuadorian Roses produced

by Floreloy, while you enjoy our staff’s kindness and professionalism.

GLAMOUR Email: sales@glamourec.com Skype: roberto.armas.glamour Milton.glamour USA Direct Line: 1-239- 628- 3747 Phones: (593-2) 3 672 402, (593-2) 3 672 453, ext. 105 Mobile: (593-9) 9 83197384 VARIETY LIST: GARDEN LIKE: Arthur Rimboud, Pink O’hara, Maria Carmen, White O’hara.

PREMIUM ROSES: RED: Explorer, Freedom, Red Paris, Sexy Red. BICOLOR & NOVELTY: Aubade, Big Fun, Blush, Cabaret, Carrousel, Cherry Brandy, Classic Cezzane, Esperance, Free Spirit, Gypsy Curiosa, High & Magic, Iguana, Iguazu, Sweetness, Twilight.

WHITE: Blizzard, Escimo, Mondial, Polar Star, Tibet, Virginia, White Chocolate. CREAM: Amelia, Creme de la Creme, Timeless, Vendela. WEEDING NOVELTY: Sahara. PINK: Amsterdam, Dekora, Engagement, Hermosa, Pavarotti, Peckoubo, Pink Mondial, Señorita, Sweet Akito, Sweet Unique. HOT PINK: Purple Cezzane, Topaz. CERIZE: Roseberry. YELLOW: Brighton, Skyline, Stardust, Tara. ORANGE: Movie Star, Orange Crush, Orange Unique, Rockstar, Voodoo. PEACH: Nectarine, Tifanny. LAVANDER: Amnesia, Cool Water, Moody Blues, Ocean Song. GREEN: Green Tea, High & Peace, Jade.

Stem died: Rainbow and all combinations or solid colors you need.

NUEVO ENVIROMONITOR M I D E

· M O N I T O R E A

·

A D M I N I S T R A

Mide, monitorea y administra datos directamente desde el campo.

El Sistema EnviroMonitor es una forma sencilla y económica para obtener la información que los sensores transmiten desde el campo directamente a tu celular, tablet o computadora.

Obtén la información oportuna y significativa que necesitas para mantener los cultivos sanos mientras utilizas eficientemente el agua, los fertilizantes, fungicidas y pesticidas.

Esto te ahorra dinero y reduce el riesgo.

GATEWAY

NODO

El Nodo se comunica inalambricamente con el Gateway, creando una red de malla que puede crecer conforme a tus necesidades.

En cada Nodo podemos conectar hasta 4 sensores.

Consola central que sube los datos a la nube.

En el Gateway se conecta la Vantage Pro2 GroWeather

Servidor Davis

Red de Malla en campo. Cada Nodo se comunica con el Gateway y este sube los datos al servidor de Davis Instruments.

EnviroMonitor te brinda la información necesaria para tomar desiciones en tiempo real. Desde tu teléfono celular, tablet o computador, podrás acceder a los datos en tiempo real de tu cultivo!

Además este nuevo sistema permite utilizar sensores fabricados por terceros, los cuales detallamos a continuación:

NIVEL DE AGUA

AquaCheck

Classic Probe-Series Sub-Surface Probe-Series

Decagon

GS1, EC-5, 10HS, 5TM, GS3, 5TE

Irrometer

Watermark 200 SS

Sentek

Drill & Drop 60 & 120 cm TriSCAN, EnviroSCAN probe, Enviro SACN Probe with TriSCAN

Dwyer

MBLT-2SC Series

Fabricante

Modelos

Gems

PS11-20 (A/B Series)

Nason

SM (XA/XB Series)

ProSense

MPS25-1C-DV30

Transducters Direct

TDPS113-CW

Fabricante MEDIDORES SENSORES DE FLUJO DE PRESIÓN

Modelos SWITCHES DE PRESIÓN

MOJADO DE SUELO posible Temperatura + Salinidad

Fabricante

Modelos

Omega

PX309-100G5V

SSI Technologies

P51-15-G

McCrometer

FC100-01

Seametrics

AG2000-Series

R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

GRUPO HOJAVERDE E-mail: sales@hojaverde.com.ec Phone: (593 2) 212 70 71 (593 2) 212 70 85 Contact: Adela Sola: adela@hojaverde.com.ec CAYAMBE – ECUADOR JOYGARDENS S.A. E-mail: sales1@joygardens.net Phone: (593 2) 236 09 59 (593 2) 236 09 60 Contact: Lucía Carrión L.: joygardens@b2ec.net TABACUNDO – ECUADOR FLORICOLA LAS MARIAS FLORMARE S.A. E-mail: sales@flormare.com.ec Phone: (593 2) 212 70 38 (593 2) 212 70 62 Contact:Pamela Alvarez CAYAMBE - ECUADOR

JOSARFLOR Phone: (593-2)212-7510 Ext. 112 (593-2)212-7512 Ext. 112 Cel: (593)9-9358-7864 USA: 646-432-5817 E-mail: sales@josarflor.com CAYAMBE - ECUADOR Web: www.josarflor.com

LA ROSALEDA World Wide Leader in Dyed and Painted Roses Phone: (593-2) 2041290 Mobile: (593-9) 99443378 Email: sales@laroleda.com.ec Skype: sales@laroleda.com.ec Web: www.larosaleda.com.ec LASSO-ECUADOR Wechat

VARIETIES: Mayra Roses: Bridal, Bright, Fantasy, Peach, Pink, Red, White, 3D, Alba, Amsterdam, Bikii, Blush, Cabaret, Carpe Diem, Cool Water, Crème Brule, Deep Purple, Dejavu, Dekora, Escimo, Esperance, Explorer, Finally, Freedom, Free Spirit, Frutteto, Hearts, High & Arena, High &Magic, Iguazu, Imagination, La Perla, Light House, Marvel, Mondial, Moody Blues, Moonstone, Mother of Pearl, Nena, Nina, O’Hara, Opala, Orange Crush, Paloma, Pink Floyd, Pink Martini, Pink Mondial, Polar Star, Priceless, Prime Time, Proud, Riviera, Rosita Vendela, Señorita, Shimmer, Snowbliss, Super Sun, Sweet Unique, Sweetness, Tiara, Tibet, Tifanny, Topaz, Tutti Frutti, Vendela, Wasabi, White O’Hara.

New: Country Blues, Lorraine, Lola, Magic Times, Silantoi, Vintage ***THE ONLY FARM IN ECUADOR WITH MORE THAN 40 NEW VARITIES COMING FOR 2019***

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MILANFLOR S.A. Contact: Mabel Alvarado Gladys Chicaiza E-mail 1: sales@hortijardines.com E-mail 2: milanflor@hortijardines.com Phones: (593) 3 614180 Mobile: (593) 9 999 70592 / (593) 9 945 05493 (593) 9 945 05493 Skype: mabel_alvarado hortijardines loma_greens Address: Km 180, Carretera E35 Cayambe CAYAMBE – ECUADOR VARIETIES: ROSES: 3D, Cherry Oh, Explorer, Freedom, Gotcha, High & Magic, Iguazu, Mondial, Nina, Pink Floyd, Pink Mondial, Proud, Sweetness.

HYDRANGEAS: Blue-purple, Dark-magenta, Green, Green-fire, Hot-pink, Light blue, Medium-pink, Purplish-pink, White, Lace-Cup Blue-Purple, Antique Lace-Cup, Antique Assorted, Antique Blue, Antique Blue-purple, Antique Green-fire, Antique hot-pink, Antique Magenta, Antique medium-pink, Antique Pink, Antique purple, Mini hydrangeas.

CALLA LILY: Calla Lily.

FOLIAGE: Ruscus.

COOMING SOON: Deep Purple, Lola, Lorraine, Magic Times, Playa Blanca, Pink Xpression, Lavender, Purple Pink, Pink, Sparkled red on white, White, Pink.

R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

NARANJO GROUP Ivan Salazar R. Gerente Manager E-mails:ivansalazar@naranjoses.com Phone: (593) 9 99 219 958 (593) 3 2266 100 / 101 / 102 +1(786) 348 2178 Web: WWW.NARANJOGROUP.COM.EC Naranjo Group is a family-owned business leader in the production and exportation of Premium Quality Roses from Ecuador to the world. With our substantial experience in the International Flower Market since 1989, we pride ourselves on our consolidation as a group of 40 hectares of production, with a wellbalanced and diversified portfolio of 97 varieties.

Our farms: Naranjo Roses, Sir Arthur and Angierose are located in the south part of Ecuador at an altitude of 2700, 2900 and 3100 amsl, respectively.

Consistency, innovation and teamwork has become the guarantee of our quality in our service and product. NARANJO GROUP has positioned itself as a pioneer in Latin America on innovation with the acquisition of the grading machine Rosematic 2.0.

Check out our New Prestige collection that includes dyed, painted and frozen roses.

Magic, High & Yellow Magic, Hot Merengue, Hot Princess, Manitou, Nautica, Nina, Ocean Song, Polar Star, Priceless, Proud, Santana, Sweetness, Sweet Unique, Tibet, Tiffany, Topaz, Tutti, Frutti, Vania, Vendela.

Tinted and Painted Samay Collection Coming soon: Country home, Game Over.

NINTANGA S.A.

E-mail: solange.silva@nintanga.com.ec francisca.darquea@nintanga.com.ec Phones:(593) 3 269 0004 (593) 3 269 0005 Mobile: (593) 9 973 86712 (Solange Silva) (593) 9 974 08487 (Francisca Darquea) Skype: solange.silva@nintanga.com.ec francisca.darquea@nintanga.com.ec Address:Panamericana Norte. Km 10 Guaytacama, Latacunga-Ecuador Products:Stock Double (Mathiola); Spray Stock (Spray Mathiola); Statice (Qis); Bells of Ireland; Sunflower (Sunbright).

PONTETRESA GROUP NATUFLOR E-mails: Diana@natuflor.com contact@natuflor.com Phone: (593 2) 2 231 4275 Farm Direct Line 1 (593 2) 2 231 4277 Farm Direct Line 2 1 800 343 7685 Farm Toll Free North América

We are a business group, whose mission is to grow premium roses for an exclusive market and ensure our customers a pre and post-sales service of the highest quality. We are proud to be trading partners with our customers, which is why we respond with flexibility to their specific requirements regarding our product, and provide the best logistics solutions.

Contact: Diana Chiriboga Varieties List: Garden Like & Novelties: Art Rose, Free Spirit, Kahala, Lola, Luciano, Magic Times, Playa Blanca, Pink Mondial, Quicksand, Zazu.

Super Premium: Brighton, Carpediem, Cava, Cherry O!, Confidential, Explorer, Faith, Fiesta, Finally, Hermosa, Iguazu, Lemonade, Mondial, Mother of Pearl, Nena, Orange Crush, Paloma, Pastella, Pink Floyd, Super Sun, Tara, Twilight, White Chocolate.

Premium: Big Fun, Blush, Cabaret, Carousel, Classic Cezanne, Cool Water, Créme de la Créme, Deep Purple, Engagement, Escimo, Esperance, Fado, Fidji, Florida, Freedom, High & Magic, High & Orange

ROSADEX PBX: (PBX:(593-2)2138339 E-mail: sales@rosadex.com ventas@rosadex.com Web: www.rosadex.com VARIEDADES:

Amelia, Cabaret, Cherry Brandy, Cool Water, Creme dla Creme, Dark Anna, Deep Purple, Deep Silver, Engagement, Esperance, Explorer, Freedom, Gotcha, Green Tea, Hermosa, High & Magic, High & Yellow M, Hot Merengue, Iguazu, Jade, Jessika, Legend, Lola, Mondial, Nena, Nina, Orange Crush, Para Ti, Peckoubo, Pink Floyd, Pink Mondial, Playa Blanca, Polo, Priceless, Proud, Quicksand, Roseberry, Scarlatta, Sexy Red, Soulmate, Star 2000, Super Sun, Sweet Unique, Sweetness, Tara, Tibet, Tiffany, Tinted Roses, Titanic, Topaz, Twilight, Vendela, Vogue, White Angel, White Ohara, Ranunculus.

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R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

ROSAS DEL CORAZÓN Contacto: Olga Kukonosova Teléfonos: (593) 2 395 75 84 (593) 994 156 333 E-mail: sales@rosasdelcorazon.com Web: www.rdc.ec Skype: salesrdc Making the production of rosas Pure Art We work in harmony with nature in our quest to attain the perfect rose. Our processes are matched with the ideal location, allowing us to convert 12 hours of sun, 3100m above sea level and glacial waters into premium class roses.

Our farm can be found in Machachi, by the foot of Mt. El Corazón. Our 15ha are home to over 80 varieties of pure beauty including: Explorer, Undercover, Advance, Arleen, Cherry O, Wine House, Gotcha, Pink Floyd, Sweetness, Cabaret, Riviera, Deep Purple, 3D, High and Intense, Santana, Mondial, Mint, Limbo, Fiesta, Wild Topaz, Rubia, Tiffany, Nena, Grey Knight, among others.

We are proud of our roses and of our land. We are responsible company concerned about the environment and its employees. We’re working together to attain the best Ecuador has to offer.

ROSE SUCCESS

Surrender your senses to the beauty of our roses, contact us for the full catalogue.

ROSE CONNECTION Cia. Ltda.

General Manager: Santiago Luzuriaga Executive President: Gonzalo Luzuriaga Web: www.roseconnection.ec Email: info@roseconnection.ec Sales: +(593) 2 236 5286 Rose Connection is our farm located in the privileged surroundings of the Cayambe Mountain, where our natural conditions allow us to produce the World´s best roses due to the altitude, temperature, and luminosity, among other natural benefits.

These natural conditions, along with our production technology result in the best quality roses because of the bright and radiant colors, large blooms, thick stems, beautiful foliage and longer stem length.

Every year we invest in renewing an important part of our varieties, in order to always be able to offer the lastest and most demanded ones to our customers worldwide. We are also customer service oriented, guaranteeing total satisfaction for our select clients, and thus strengthening our business and personal relations. In addition, we have qualified for important certifications such as FlorEcuador, BASC (Business Alliance for Secure Commerce) and Ecuadorian & Green. sales.director@roseconnection.ec facebook.com/BellarosaLasMejoresRosas vk.com/bellarosathebestroses

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E-mail:

paul@rosesuccess.com sales@rosesucces.com Phones: (593) 3 2701-077 / (593)3 2701-572 Web: www.rosesuccess.com Skype: pctrosesuccess Address: Via: Via a Tanicuchi Centro Cotopaxi - Ecuador.

We are a Company focused on the production and export of the most beautiful Ecuadorian roses. Our farm is located in the Cotopaxi province, where the quality of our soil, equatorial luminosity, and Andean climate, provides us of ideal conditions to grow high-quality roses.

In order to keep up with the market demand, we are in permanent improvement of our process, selection, and renovation of our varieties and assets. This allows us to follow the market tendencies and position of our brand.

SACHA ROSE E-mail: gerencia@sacharose.com Phones: (593) 998521773 Contact: Ing. Guillermo Bustamante Web: www.sacharose.com Ubicación: Pifo-Ecuador, 3200 msnm VARIEDADES: Nina, High & Magic, Iguazu, Pink Floy, Mondial, Freestyle, Luna Rossa, Pink Mondial, Tibet, Esperance, Deep Purple.

R E V I S TA N ° 6 4 - E C U A D O R Y S U S F L O R E S

Directorio Directory

SISAPAMBA Email: jbueno@sisapamba.com Skype: joseantoniobueno Ph/fax (593-2) 2896264 (593-2) 2890808 (593-2) 6010735 (593-2) 6018889 Farm Ph/fax:(593-2) 3610254 / (593-2) 3614183 Twitter: @sisapamba Web: www.sisapamba.com Variedades / Variety Premium: Anastasia, Anna, Blizzard, Blue Curiosa, Blush, Cezanne, Cherry Brandy, Circus, Cool Water, Dark Engagement, Engagement, Escimo, Esperance, Freedom, Green Tea, High & Magic, High & Orange, High & Yellow Flame, High & Yellow Magic, Hot Princess, Idol/Elle, Jupiter, Malibu, Movie Star, Purple Cezanne, Red Paris, Rossini, Skyline, Sweet Akito, Sweet Unique, Sweetness, Topaz, Vendela.

Super Premium: Acapella, Amsterdam, Arleen, Aubade, Brighton, Butter Scotch, Cabaret, Carousel, C´est la Vie, Cherry O, Coffee Break, Coral Reef, Cream Amsterdam, Cuenca, Deep Purple, Elsa, Explorer, Fado, Hot Merengue, Hot Shot, Iguana, Iguazu, Jessica, Lemonade, Matilda, Mondial, Moody Blues, Nina, Ocean Song, Orange Crush, Peach Aubade, Pink Floyd, Polar Star, Queen berry, Saga!, Scarlata, Señorita, Takini, Tara, Tibet!, Tiffany!, Tycoon.

Garden/Garden Like/Noventy: Carpediem, Coral X-Pression, Country Home, Finess, Free Spirit, Garden Spirit, Hearts, High & Intenzz, Lovely Hearts, Mayra´s Rose White, Moonstone, O´hara, Pink X-Pression, Secret Garden, White O´hara, Hermosa, Nexus, Pink Mondial, Playa Blanca, Quicksand, Sandy, Shimmer, Silantoi, Snowbliss, Sweet Escimo, Marvel, Dynamic, Lola.

SACHAFLOR Contact: E-mail: Phone: Contact: E-mail: Phone:

Sofía Peñaherrera sofia@sachaflor.com (+56) 995 577-862 Lorena Peñaherrera sales@sachaflor.com (593) 994858600

Sachaflor is a family-owned company, founded in 2007, with the purpose of creating the best roses at 3,100 meters above sea level in Machachi.

Our brand Sachaflor ® comes from the Quechua word “Sacha”, which means mountain, “ flowers of the mountain”.

SUNRITE FARMS PRODUCT: Roses and Lilies ADRRESS: AvenidadelosGranados E14-947yAzucenas, Quito-Ecuador Email: roses@surite.com Web: www.sunrite.com Ecuador: (593-2) 268-931 USA: 1-866-417 9507 España: (34)918-295-222 Sales Manager: MarceloCarrera Email: mcarrera@sunrite.com Mobile: (593-9) 99478-897 VARIETIES:

Our greenhouses stand at the base of the volcano “Corazón” where we get the sun luminosity that allows us to create roses with intense colors which will astound your senses.

Each of our varieties have been carefully selected to satisfy the most demanding tastes around the world.

We plant, harvest and process our roses under strict quality parameters and have the best professional team to achieve an exceptional rose.

Escimo, Mondial, Moonstone, Snow Blizz, Polar Star, Playa Blanca, Proud, White Dove, Tibet, Vendela, La Perla, Alba, Frutteto, Cream Esperance, Esperance, Malibu, Free Spirit, Moody Blues, Deep Purple ,High and Magic, Cherry Brandy, Quick Sand, Tara, Brighton, Stardust, Orange Crush, Nina, Show Girl ,Freedom, Explorer, Roseberry, Hot Lady, Topaz, Pink Floyd, Hermosa, Sweet Unique, Cool Water, Ocean Song, Early Grey, Grey Knights, Jessika, Nena, Sophia, Senorita, Titanic, Sweet Akito, Pink Mondial, Mother of Pearl, Sianna, Shimmer, Tiffany, Coral Reef.

Please visit us at www.sachaflor.com to find our 32 rose varieties available.

Comingo soon Fall 2018 more than 21 new varieties .

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