Revista Ecuador y sus Flores 62

Revista Nยบ 62

Indice / Index Gerente Activo Asset Manager

EDITORIAL

Pag 4 ATPDEA

Pag 6 Pag 8 Pag 10 ESMERALDA BREEDING

Pag 12 ASOCOLFLORES - AGROCHECK

Pag 16 CIOPORA

Nombre variedad: Finally Largo:

Pag 18

50-90 cm

FOUR SEASONS QUALITY

Vida en Florero: 12-14 días

Pag 20

REVISTA N° 62 Agosto 2018

Florevento Eventflower

FERIA EN CHICAGO

Pag 24 FERIA DE KENYA

Consejo Editorial

Pag 28

Santiago Chiriboga Holguín Patricio Espinosa Francisco Sáenz F.

RECORD GUINNESS

Pag 32

Edición General Fernando Sáenz Fernández

COLABORADORES Ana María Quiñones Ciopora Four Seasons

Fotografía ECUADOR Y SUS FLORES Corrección de estilo Caridad Crespo

Calendario Calendar

FIESTAS Y EVENTOS CON FLORES

Pag 38

Traducción Inglés: Patricia Tobar de Dávalos Telf: (09) 9904-2434 Ruso: Ludmila Haurylkina Telf.: 098772-3006

Diseño y Diagramación CORIDESIGN Cel.: 0987 651 461 coridesign@hotmail.com ECUADOR Y SUS FLORES es una publicación que se distribuye gratuitamente en el mercado nacional. Por suscripción al mercado internacional.

El contenido de los artículos, avisos publicitarios, reportajes y publireportajes son de exclusiva responsabilidad de sus autores, incluido el material fotográfico. Se podrá reproducir el material, citando autor y fuente.

Dirección: Miguel Burbano N48-248 (Pinar Bajo) Teléfonos: (593-2) 330 2327 E-mail: ecuadorysusflores@hotmail.com

Revista Online http://issuu.com/revistaeyf

Directorio Directory

LISTADO DE PRODUCTORES Y EXPORTADORES

Pag 40

REVISTA N° 62 - ECUADOR Y SUS FLORES

Editorial

Editorial El mercado ruso se ha mantenido estable durante este año, a pesar de que no va a volver a ser el mercado codiciado de años anteriores, ya que la realidad de la economía rusa cambió. Este verano la demanda de flor se ha mantenido e incluso ha mejorado en comparación con los mercados de USA y Europa. Eso muestra que la economía se va estabilizando y esperemos vaya mejorando en los meses venideros y el próximo año.

El trabajo que vienen realizando las fincas para consolidar los mercados de USA, Europa, China y Rusia haciendo que nuestra flor vaya a estos mercados con regularidad, permite asegurar el crecimiento sostenido que requiere el sector.

Es importante seguir buscando la manera de bajar costos, mediante la mejora de productividad, no solo en la parte agrícola, sino también en los procesos de logística, transporte, empaque, etc.

En esta edición hacemos un recuento de la Feria de Kenya y del gran logro que significó la obtención del record Guiness con el arreglo más grande del mundo hecho con rosas.

Hacemos una reseña sobre la importancia del ATPDEA para el Ecuador en relación al mercado de flores en USA. Saludos Fernando Sáenz Director

Российский рынок оставался стабильным на протяжении всего этого года, не смотря на то что он уже никогда не будет таким желанным прошлых лет , так как реальность российской экономики изменилась. Этим летом спрос на цветы оставался стабильным и даже улучшился по сравнению со спросом на рынках США и Европы. Это доказывает, что экономика Росси стабилизируется, и надеемся, что она улучшится в ближайшие месяцы и года. Работа, которую выполняют плантации чтобы консолидировать рынки США, Европы, Китая и России, направлена на создание таких условий, чтобы цветок поставлялся на эти рынки регулярно, обеспечивая тем самым устойчивый рост поставок, которого требует того данная отрасль.

4

На сегодняшний день важно продолжать искать пути сниженияния расходов, не только путем повышения производительности в сельскохозяйственной части, но и в логистических процессах, транспортировки, упаковки и т. д. В этой статье мы упоминаем о выставке в Кении и ее великом достижении, где была представлена самая большая в Мире композиция из роз, которая была занесена в книгу Рекордов Гиннеса. Так же делаем обзор о важности «Закона о Тарифных преференций Анд и искоренении наркотиков» для Эквадора, в отношении цветочного рынка в США.

Editorial The Russian market has remained stable during this year, although it will not be the coveted market of previous years, since the reality of the Russian economy has changed. This summer the demand for flowers has remained stable, and has even improved compared to the US and European markets. This evidences that the economy is stabilizing and we hope it will keep on improving during the coming months, as well as during 2019.

The work that the flower producing farms are carrying out in order to consolidate the markets in the US, Europe, China and Russia, is allowing our flowers to reach these markets regularly and thus ensures the sustained growth required by the sector.

It is important to continue looking for ways to lower costs, by improving productivity, not only in the agricultural part, but also regarding the logistics, transportation, packaging processes, etc.

In this edition we give an account of the Fair held in Kenya, and of the great achievement that meant obtaining the Guinness record with the largest arrangement in the world made with roses. We review the importance of the ATPDEA for Ecuador regarding the flower market within US. Greetings, Fernando Sáenz

REVISTA N° 62 - ECUADOR Y SUS FLORES

Editorial

5

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

ATPDEA Que beneficios nos ha dejado al país

El Presidente George Bush expidió la Ley de Preferencias Arancelarias Andinas, ATPDEA, (Andean Trade Promotion and Drug Eradication Act) en Diciembre de 1991, como una compensación económica por la lucha contra el tráfico de drogas. Fue un sistema de preferencias comerciales por los cuales Estados Unidos otorgaba acceso libre de aranceles a una amplia gama de las exportaciones cuatro países andinos: Bolivia, Colombia, Ecuador y Perú.

El 31 de octubre de 2002 fue renovado, como un reemplazo para la similar Ley de Preferencias Comerciales Andinas (ATPA). El propósito de este sistema de preferencias fue fomentar el desarrollo económico en los países andinos para proporcionar alternativas a la siembra de coca.

El impacto de este acuerdo fue el impulso al crecimiento del comercio entre los Estados Unidos y los cuatro países andinos. Las exportaciones estadounidenses a la región aumentaron de US$ 6,463.8 millones en el 2002 a US$ 11,636.5 millones en el 2006; mientras que las importaciones aumentaron de US $ 9,611.5 millones a US$ 22,510.6 millones en el mismo período.

A partir del 2006 las principales exportaciones andinas a Estados Unidos en virtud de la ATPDEA fueron de aceite, ropa, cátodos de cobre, flores, joyas de oro, los espárragos y el azúcar.

Del total de las importaciones estadounidenses del 2006 en virtud de la ATPDEA, Ecuador representó el 60%, Colombia el 36%, Perú el 24% y Bolivia el 1%.Según un informe de septiembre de 2006 por la United Satates International Trade Commission, el ATPDEA ha tenido un efecto insignificante en la economía estadounidense y en los consumidores, así como un pequeño efecto positivo sobre la reducción de cultivos de drogas y exportación relacionada con la creación de empleo en la región andina.

En 2013 Colombia y Perú establecieron un acuerdo comercial con Estados Unidos que fue negociado durante varios años, mientras que Ecuador se retiró voluntariamente del acuerdo, (Decisión desacertada del gobierno de la Revolución Ciudadana).

Este acuerdo tenía por objetivo estimular la creación de empleos que reemplacen la producción y tráfico ilícito de drogas. El ATPDEA buscaba la diversificación y el aumento del comercio entre los países de la CAN (Ecuador, Colombia, Perú y Bolivia) y Estados Unidos. En este sentido permitió el

6

ingreso libre de arancel a cerca de 5.600 productos, dentro los que se encuentran las flores.

En 1992, las exportaciones totales de flores alcanzaron los $30 millones; en 2001, ascendió a $229 millones; en 2003, llegó a $294 millones; en 2008, alcanzó los $557 millones y en 2016 fue $787 millones. En este periodo Ecuador se consolidó como el tercer mayor exportador de flores a nivel mundial después de Países Bajos y Colombia.

Si bien las preferencias arancelarias terminaron en 2013, las exportaciones hacia los Estados Unidos no se vieron muy afectadas. Ecuador ya estaba consolidado en el mercado americano. Además, a pesar de que Ecuador no firmó un TLC con ese país, como sí lo hicieron Colombia y Perú, en 2014 las exportaciones de flores ecuatorianas hacia Estados Unidos alcanzaron una cifra récord de $184 millones.

Las exportaciones de flores (especialmente de rosas) se vieron incrementadas y han ido ganando la aceptación del mercado convirtiéndose en la mejor herramienta para expresar nobles sentimientos entre personas.

Fiestas como San Valentín, Madres, Navidad son oportunidades que los americanos aprovechan para expresar sus sentimientos de amor y cariño mediante el uso de nuestras flores ecuatorianas por su color, tamaño y durabilidad en el florero. Podemos decir que la flor ecuatoriana se ha ganado el corazón de los habitantes de muchas ciudades de Estados Unidos.

Esto se refleja en que las exportaciones de flores a Estados Unidos representan poco más del 45 % de la capacidad exportable del Ecuador. Con este porcentaje las rosas ecuatorianas han captado el 25 % del mercado americano.

La estabilidad del mercado americano ha repercutido en una mejora de precios comparado con Europa y Rusia, por ello debemos seguir trabajando para mejorar condiciones de logística y servicio al cliente para lograr mantener esta penetración e incrementarla.

Es de esperar que el gobierno actual, aprovechando las buenas relaciones que ofrece el Embajador de USA, impulse el que se logre un acuerdo comercial de largo plazo para impulsar las inversiones de exportación en nuestro país, que redunde en mayores plazas de empleo y bienestar para muchos ecuatorianos.

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

7

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

Перевод, вторая часть Какие преимущества нам оставила страна, Президент Джордж Буш издал закон о системе Тарифных Преференций Андского сообщества, ATPDEA (Andean Trade Promotion and Drug Eradication Act), в декабре 1991, как экономическую компенсацию в борьбе с незаконным оборотом наркотиков. Это была система Тарифных Преференций при которых Соединенные Штаты Америки предоставляли бесплатные тарифы для широкого спектра экспорта четырёх стран: Боливии, Колумбии, Эквадора и Перу.

31 октября 2002 года закон был заменён на похожий закон Тарифных Преференций Андского сообщества (ATPA), цель этой системы была мотивировать экономическое развитие стран Андского сообщества чтобы предоставить альтернативы выращиванию коки.

В 1992 году общий экспорт цветов составлял US$ 30 миллионов, в 2001 вырос до US$ 229 миллионов, в 2003 составил US$ 294 миллиона, в 2008 US$ 557 миллионов и в 2016 US$ 787 миллионов. В этот период Эквадор занял третье место по экспорту цветов после Нидерландов и Колумбии.

Последствием этого соглашения было стимулирование роста торговли между США и четырмя странами Андского сообщества. Так, экспорт американских продуктов в данную область увеличился с US$ 6,463.8 миллионов в 2002 году до US$ 11.636.5 миллионов в 2006 году, соответственно импорт вырос с US$ 9,611.5 миллионов до US$ 22,510.6 миллионов в тот же период.

Если преференции по тарифам закончились в 2013, то на экспорт цветов в США это особенно не повлияло. Эквадор уже утвердил себя на американском рынке. Кроме того, не смотря на то что Эквадор не подписал TLC с США как это сделали Колумбия и Перу, в 2014 экспорт эквадорских цветов в Соединенные Штаты составил рекордную цифру US$ 184 миллиона.

С 2006 года, главные продукты эспорта Андского сообщества в США согласно ATPDEA составили масло, одежда, медные катоды, цветы, золотые украшения, спаржа и сахар.

Экспорт цветов (особенно роз), вырос и завоевал рынок, превратившись в лучшую форму выражения благородных чувств.

Всего в 2006 импорт США согласно ATPDEA составили Эквадор 60%, Колумбия 36%, Перу 24%, Боливия 1%. Согласно докладу United States International Trade Comission за сентябрь 2006, ATPDEA оказал незначительный эффект на экономику и на потребителя Соединенных Штатов, и небольшое положительное влияние на сокращение плантаций коки и на экспорт связанный с созданием рабочих мест в четырёх странах Андского сообщества. В 2013 году Колумбия и Перу заключили комерческое соглашение с США, на создание которого потребовалось несколько лет, в то время как Эквадор по собственному желанию вышел из договора (Решение Гражданской Революции не принятое правительством). Это соглашение должно было мотивировать создание рабочих мест на замену производству и торговле незаконными наркотиками. ATPDEA стремилась к диверсификации и расширению торговли между Боливией, Колумбией, Эквадором, Перу и США. Это позволяло ввозить около 5600 продуктов по бесплатному тарифу, среди которых цветы.

8

Такими праздниками как День Влюбленных, День Мамы, Рождество, американский народ пользуется для выражения любви и нежности, выбирая наши эквадорские цветы за цвет, за форму, за долгую жизнь в вазе. Можем с уверенностью сказать что эквадорский цветок нашел место во многих американских сердцах. Как подтверждение этим словам, экспорт цветов в США составляет 45% экспортных возможностей Эквадора. Эквадорская роза занимает 25% американского рынка. Стабильность этого рынка позволила улучшить стоимоcть цветка по сравнению с Европой и Россией, по этому мы должны продолжать работать над улучшением логистики и формой обслуживания клиентов для роста и поддержания этих достижений. Надо ожидать что нынешнее правительство Эквадора, пользуясь хорошими отношениями с посольством США, сможет заключить коммерческое соглашение на долгий срок чтобы дать импульс экспортным инвестициям, которые найдут отражение в увеличении рабочих мест и благосостоянии многих эквадорцев.

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

9

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

ATPDEA what benefits has it left for the country President George Bush issued the Andean Trade Promotion and Drug Eradication Act (ATPDEA) in December 1991, as an economic compensation for the fight against drug trafficking. It was a system of trade preferences through which the United States granted tariff-free access for a wide range of exports to four Andean countries: Bolivia, Colombia, Ecuador and Peru.

On October 31, 2002, it was renewed as a replacement for the similar Andean Trade Preferences Act (ATPA). The purpose of this system of preferences was to promote economic development within the Andean countries in order to provide alternatives to the cultivation of coca.

The impact of this agreement was the boost in the growth of trade between the United States and these four Andean countries. US exports to the region increased from US $ 6,463.8 million in 2002 to US $ 11,636.5 million in 2006; while imports increased from US $ 9,611.5 million to US $ 22,510.6 million in the same period.

As of 2006, the main Andean exports to the United States under the ATPDEA were oil, clothing, copper cathodes, flowers, gold jewelry, asparagus and sugar.

Of the total US imports of 2006 under the ATPDEA, Ecuador accounted for 60%, Colombia 36%, Peru 24% and Bolivia 1%. According to a September 2006 report issued by the United States International Trade Commission, the ATPDEA has had an insignificant effect on the US economy and upon consumers, as well as a small positive effect on the reduction of drug crops and exports related to the creation of employment in the Andean Region.

In 2013 Colombia and Peru established a trade agreement with the United States that was negotiated for several years, while Ecuador voluntarily withdrew from such agreement, (Unfortunate decision on behalf of the government of the Citizen´s Revolution).

The purpose of this agreement was to stimulate the creation of jobs that replace illicit drug production and trafficking. The ATPDEA sought the diversification and increased of trade between the CAN countries (Ecuador, Colombia, Peru and Bolivia) and the United States. In this sense, it allowed the entrance of nearly 5,600 tariff free products, among which were flowers.

In 1992, total flower exports reached $ 30 million; in 2001, it increased to $ 229 million; in 2003, it reached $ 294 million; in 2008, it amounted to $ 557 million and in 2016 it was $ 787 million. In this period, Ecuador was consolidated as the third largest exporter of flowers worldwide after the Netherlands and Colombia.

10

Although tariff preferences ended in 2013, exports to the United States were not greatly affected. Ecuador was already consolidated within the American market. In addition, although Ecuador did not sign an FTA with that country, as did Colombia and Peru, in 2014 Ecuadorian flower exports to the United States reached a record $ 184 million.

Flower exports (especially roses) were increased and have been gaining market acceptance becoming the best tool to express noble feelings amongst people.

Festivities such as Valentine’s Day, Mother’s Day, Christmas, are opportunities that Americans take advantage of to express their feelings of love and affection through the use of our Ecuadorian flowers because of their color, size and durability in the vase. We can say that the Ecuadorian flower has won the hearts of the inhabitants of many cities in the United States.

This is reflected in the fact that flower exports to the United States represent just over 45% of the exportable capacity of Ecuador. With this percentage, Ecuadorian roses have captured 25% of the American market.

The stability of the American market has resulted in an improvement in prices compared to Europe and Russia, so we must continue working to improve logistics conditions and customer service in order to maintain our presence within this market and continue to increase it.

It is to be hoped that the current government, taking advantage of the good relations offered by the US Ambassador, will promote the achievement of a long-term trade agreement to boost export investments in our country, which will result in greater employment opportunities and welfare for many Ecuadorians.

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

11

REVISTA N° 62 - ECUADOR Y SUS FLORES

Tecnitips Tecnitips

ESMERALDA BREEDING COSECHANDO ÉXITOS CON VISIÓN DE FUTURO Ana María Quiñones

El laboratorio Esmeralda Breeding, se ha dedicado por más de 20 años a la creación de nuevas variedades de flor de corte y maceta. Actualmente se ha concluído satisfactoriamente la primera etapa del programa y ahora empieza el reto más importante que consiste en mejorar las variedades ya existentes, además del desarrollo de productos diferenciados que superen las expectativas de sus clientes.

Esmeralda Breeding nace como parte de la visión del Señor Peter F. Ullrich (+), quién fundó el laboratorio en el año 1998, como un emprendimiento que lo embargó de pasión y optimismo, pues siempre comentaba: “No importa cuánto nos demoremos en obtener una buena variedad ya que es un proceso que requiere de mucho tiempo y perseverancia, pero estoy seguro que sí vamos a lograrlo”.

En un inicio, se realizaron los primeros cruzamientos en una especie ornamental poco conocida llamada Leucocoryne con resultados interesantes, que sirvieron como modelo para extender el programa de breeding a otros cultivos de flores de verano como Hypericum, Gypsophila, Aster, Solidago, Trachelium y finalmente Rosas.

Esta visión, sumada a todo el apoyo de la empresa, el equipo de investigación, las capacitaciones, asesorías y participación en varios simposios, han contribuido para mantenerse siempre a la vanguardia con la última tecnología en métodos de mejoramiento genético.

Pioneros en Ecuador, Esmeralda Breeding conforma la primera generación de breeders de cultivos ornamentales de flor de corte. Todos los procesos de mejoramiento genético se llevan a cabo en el país, empezando por la planificación, cruzamientos, selección, evaluación; y finalmente la validación que se lleva a cabo en las diversas regiones, en las cuales se piensa producir y comercializar las diferentes variedades.

Durante esta trayectoria, el equipo ha logrado la creación de más de 100 variedades de flores de verano y rosas que actualmente se producen y distribuyen alrededor del mundo.

12

El programa de mejoramiento se mantiene activo, con un total de 20 programas de breeding y un grupo de 90 colaboradores especializados y capacitados en técnicas de mejoramiento genético. Principalmente se ha trabajado con métodos de mejoramiento genético clásico y técnicas de propagación in vitro avanzadas.

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

13

REVISTA N° 62 - ECUADOR Y SUS FLORES

Tecnitips Tecnitips

Uno de los principales objetivos es el aprovechamiento comercial de las variedades florales para conquistar diferentes mercados del mundo. Este nuevo reto es posible gracias al apoyo y confianza de la Sra. Clarisse Ullrich, CEO del Grupo Esmeralda.

En un principio, las variedades fueron creadas para ser cultivadas exclusivamente por las fincas del Grupo Esmeralda, a excepción de algunas variedades de rosas que fueron vendidas a clientes selectos que confiaron en el potencial de las mismas.

El equipo siempre mira hacia el futuro y cuenta con el know how, experiencia y madurez para seguir introduciendo y posicionando variedades novedosas, con gran potencial de ser rentanbles en los diferentes mercados.

El gran legado y experiencia de Grupo Esmeralda, han permitido que las oportunidades para conquistar el mundo con sus variedades sean infinitas.

Después de varios años de trabajar en el campo de investigación y desarrollo, se ha aprendido que la única manera para alcanzar resultados se basa en el trabajo en equipo, confianza, entusiasmo y sobre todo visión.

El trabajo es interminable pero la satisfacción de lograr un acierto con una variedad exitosa es inmensa y gratificante.

Actualmente se han abierto las puertas para comercializar algunas variedades a reconocidos productores de Ecuador, Colombia, Japón y Korea del Sur bajo la representación comercial de Tecnoviv (Representante Comercial de Esmeralda Breeding) y en otros países del mundo bajo la representación comercial de Dümmen Orange.

14

REVISTA N° 62 - ECUADOR Y SUS FLORES

Tecnitips Tecnitips

15

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

NOTA DE PRENSA

ASOCOLFLORES and AgroCheck start partnership

Bogotá, July 2018 – ASOCOLFLORES, The Association of Colombian Flower Exporters, and AgroCheck, credit information supplier and international debt collection agency for the floriculture industry, recently started an exclusive partnership to improve the debt monitoring for Colombian flower exporters.

The arrangement will be an important advance for the Colombian flower producers and their portfolio. Having the credit information of new potentials clients is key to achieving secure transactions and avoiding losses in the business. It is also important to remark the service of debt collection offered, Flower´s exporters can secure their business, increase utilities and strengthen the whole model of exportations. During the meeting both ASOCOLFLORES and AgroCheck were convinced that a partnership was the best solution.

“Last May I visited Bogotá and Rionegro to discuss about the problems Colombian farms have with non-paying clients and to give a presentation how to improve this”, says Mark Weitjens, director of AgroCheck. “The last three years we noticed that more and more South-American farms became the victim of doubtful debtors. In a lot of cases these were debtors we already known in our database for years with a negative history. Some of them did business with Dutch flower exporters, leaving big debts behind, and starting all over again with a new business entity. A lot of companies in Holland know these debtors now so they start buying flowers in South-America, because nobody knows their history there.

But, we are there to help them and I’m sure we will! A simple check in our database can tell if there is positive or negative history known about a debtor and if we don’t know the debtor, we can create an up-to-date credit report.”

For AgroCheck this is a great opportunity, Mark explains: “For two years we have several clients from South-America, but the growth was not that big. By working together with ASOCOLFLORES, we can reach a huge market in Colombia and we can prevent their affiliates to do business with doubtful debtors. And this is just the beginning, we aim to create a complete international database for companies in some

16

of the most important flower producing countries: Holland, Colombia, Ecuador and Kenya. They all supply flowers to the same clients in many different countries. If a supplier has a problem with a client and sends this information to AgroCheck, they can warn other suppliers. One time you are helping other suppliers and the next time it’s the other way around.”

“We, as ASOCOLFLORES, believe that the partnership between our Association and AgroCheck will make the whole exportation model of flowers safer. We hope most of our members take advantage of this opportunity and start creating and trustable way of make international transactions said Augusto Solano”, President of ASOCOLFLORES. For more information: www.asocolflores.org and www.agrocheck.nl/en.

Note for editors For questions and / or pictures you can contact comunicaciones@ asocolflores.org or by phone: +5712579311 or you can contact Mark Weitjens, info@agro-check.nl or by phone: +31 (0)6-55853923

FLORICOLA LAS MARIAS FLORMARE S.A. E-mail: sales@flormare.com.ec Phone: (593 2) 212 70 38 (593 2) 212 70 62 Contact: Pamela Alvarez Cayambe - Ecuador

JOYGARDENS S.A. E-mail: sales1@joygardens.net Phone: (593 2) 236 09 59 (593 2) 236 09 60 Contact: Lucía Carrión L.; joygardens@b2ec.net Tabacundo – Ecuador

HOJAVERDE CIA. LTDA. E-mail: sales@hojaverde.com.ec Phone: (593 2) 212 70 71 (593 2) 212 70 85 Contact: Adela Sola; adela@hojaverde.com.ec Cayambe – Ecuador

REVISTA N° 62 - ECUADOR Y SUS FLORES

Court of Justice of the European Union PRESS RELEASE No 111/18 Luxembourg, 25 July 2018 Judgment in Case C-528/16 Confédération paysanne and Others v Premier ministre and Ministre de l’Agriculture, de l’Agroalimentaire et de la Forêt Organisms obtained by mutagenesis are GMOs and are, in principle, subject to the obligations laid down by the GMO Directive However, organisms obtained by mutagenesis techniques which have conventionally been used in a number of applications and have a long safety record are exempt from those obligations, on the understanding that the Member States are free to subject them, in compliance with EU law, to the obligations laid down by the directive or to other obligations.

Unlike transgenesis, mutagenesis is a set of techniques which make it possible to alter the genome of a living species without the insertion of foreign DNA. Mutagenesis techniques have made it possible to develop seed varieties which are resistant to selective herbicides.

Confédération paysanne is a French agricultural union which defends the

interests of small-scale farming.

Together with eight other associations, it has brought an action before the Conseil d’État (Council of State, France) in order to contest the French legislation which exempts organisms obtained by mutagenesis from the obligations imposed by the directive on genetically modified organisms (GMOs).1 In particular, that directive provides that GMOs must be authorised following an assessment of the risks which they present for human health and the environment and also makes them subject to traceability, labelling and monitoring obligations.

Confédération paysanne and the other associations argue that mutagenesis techniques have evolved over time. Prior to the adoption of the GMO Directive, only conventional or random methods of mutagenesis were applied in vivo to entire plants. Subsequently, technical progress has led to the emergence of in vitro mutagenesis techniques which make it possible to target the mutations in order to obtain an organism resistant to certain herbicides. Confédération paysanne and the other associations take the view that the use of herbicide-resistant seed varieties carries a risk of significant harm to the environment and to human and animal health, in the same way as GMOs obtained by transgenesis.

It is in this context that the Court of Justice has been requested by the Conseil d’État to determine, in essence, whether organisms obtained by mutagenesis are GMOs

and whether they are subject to the obligations laid down by the GMO Directive.

In today’s judgment, the Court of Justice takes the view, first of all, that organisms obtained by mutagenesis are GMOs within the meaning of the GMO Directive, in so far as the techniques and methods of mutagenesis alter the genetic material of an organism in a way that does not occur naturally. It follows that those organisms come, in principle, within the scope of the GMO Directive and are subject to the obligations laid down by that directive.

The Court states, however, that it is apparent from the GMO Directive that it does not apply to organisms obtained by means of certain mutagenesis techniques, namely those which have conventionally been used in a number of applications and have a long safety record. The Court nevertheless specifies that the Member States are free to subject such organisms, in compliance with EU law (in particular the rules on the free movement of goods), to the obligations laid down by the GMO Directive or to other obligations. The fact that those organisms are excluded from the scope of the directive does not mean that the persons concerned may proceed freely with their deliberate release into the environment or with their placement on the market within the EU. The Member States are thus free to legislate in this area in compliance with EU law, in particular with the rules on the free movement of goods.

With regard to the question whether the GMO Directive may also be applicable to organisms obtained by mutagenesis techniques that have emerged since its adoption, the Court considers that the risks linked to the use of these new mutagenesis techniques might prove to be similar to those that result from the production and release of a GMO through transgenesis, since the direct modification of the genetic material of an organism through mutagenesis makes it possible to obtain the same effects as the introduction of a foreign gene into the organism (transgenesis) and those new techniques make it possible to produce genetically modified varieties at a rate out of all proportion to those resulting from the application of conventional methods of mutagenesis. In view of these shared risks, excluding organisms obtained by new mutagenesis techniques from the scope of the GMO Directive would compromise the objective pursued by that directive, which is to avoid adverse effects on human health and the environment, and would fail to respect the precautionary principle which that directive seeks to implement. It follows that the GMO Directive is also applicable to organisms obtained by mutagenesis techniques that have emerged since its adoption.

Finally, the Court examines the question whether genetically modified varieties obtained by mutagenesis must fulfil a condition laid down by another EU directive,2 according to which a genetically modified variety may be accepted for inclusion in the ‘common catalogue of varieties of agricultural plant species the seed of which may be marketed’ only if all appropriate measures have been taken to avoid risks to human health and the environment. The Court considers that the concept of ‘genetically modified variety’ must be construed as referring to the concept of a GMO in the GMO Directive, with the result that varieties obtained by mutagenesis which come under that directive must fulfil the condition mentioned above. By contrast, varieties obtained by means of mutagenesis techniques which have conventionally been used in a number of applications and have a long safety record are exempt from that obligation.

NOTE: A reference for a preliminary ruling allows the courts and tribunals of the Member States, in disputes which have been brought before them, to refer questions to the Court of Justice about the interpretation of EU law or the validity of a European Union act. The Court of Justice does not decide the dispute itself. It is for the national court or tribunal to dispose of the case in accordance with the Court’s decision, which is similarly binding on other national courts or tribunals before which a similar issue is raised.

Unofficial document for media use, not binding on the Court of Justice.

The full text of the judgment is published on the CURIA website on the day of delivery.

Press Contact: Holly Gallagher (+352) 4303 3355 Pictures of the delivery of the judgment are available from "Europe by Satellite" (+32) 2 2964106

18

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

FOUR SEASONS QUALITY

Four Seasons Quality, also known as FSQ, is in the business of marketing high-quality roses worldwide. Since its foundation (20 years ago), Four Seasons Quality has become a standard in the world of roses when it comes to quality and reliability, supplying fresh roses every day.

FSQ постоянно инвестирует в сервис клиентов, чтобы удовлетворить их индивидуальные потребности и обеспечить превосходство не только в качестве роз, но и в обслуживании.

FSQ invests permanently in customer service to satisfy our clients tailored needs and provide excellence not only in the quality of the roses but in the treatment we give to our customers.

Платформа для закупок Four Seasons Quality предлагает своим клиентам возможность покупать качественные розы напрямую с партнёрских плантаций Эквадора с доставкой в конечный пункт назначения.

Four Seasons Quality Buyers Platform: FSQ wants to offer their clients the possibility to buy Top Quality Roses in boxes, directly from the partner farms in Ecuador to the customers’ destination.

The buying process can be done through our FSQ Direct buying platform where clients can: • Select their destination - city airport or pick up at FSQ premises, • Choose the arrival date for the roses, • Select the roses in boxes with their specific needs regarding type, variety and characteristics of high quality roses, • Customers can also create their own box, selecting the rose variety by the bunch!

• Pay for the goods, service and logistic costs in one easy click with your most convenient payment method

Процесс покупки может быть осуществлён через нашу платформу FSQ, где клиенты могут: • Выбрать пункт назначения, - город клиента или самовывоз со склада FSQ. • Выбрать дату прибытия розы в пункт назначения.

• Собрать ассортимент коробки в соответствии с конкретными потребностями по сорту и качеству.

• Создать собственную коробку, выбирая сорта по пачкам (банчам).

• Оплатить товар, услуги, логистику с помощью одного клика, выбрав самый удобный способ оплаты. В чём Ваше преимущество в работе с нашей Платформой? Прежде всего, мы прозрачны в работе и предоставляем конкурентоспособные цены.

What is the advantage for you to buy directly in boxes from our platform?

First of all we are transparent and show competitive prices.

Roses are efficiently packed in FSQ boxes and sent on conditioned and direct flights, reaching a better price and the best quality.

Розы качественно упаковываются в коробки FSQ и отправляются прямыми рейсами, соблюдая температурный режим, что помогает сформировать лучшую цену и достичь лучшего качества.

Second, we provide a broad assortment of roses because we work with more than a dozen of farms in Ecuador. In addition, FSQ has exclusive varieties that can help you differentiate your business from others.

Во-вторых, работая с более чем дюжиной производителей в Эквадоре, мы предлагаем широкий ассортимент роз. Кроме того, FSQ имеет возможность предоставлять уникальные сорта, которые помогут сделать ваш бизнес уникальнымМы гарантируем нашим клиентам качество и постоянство в работе.

We assure our customers Quality and Consistency. FSQ branch in Quito has an important presence in Ecuador rose industry. Four Seasons Quality’s strict quality requirements and constant audit in the process of harvest and postharvest makes its roses a standard of quality and reliability.

Four Seasons Quality mission is to always deal with the finest quality Ecuadorian roses, deliver the largest selection available and provide the best possible service.

FSQ your partner in roses!

Four Seasons Quality, также известная как FSQ, занимается маркетингом высококачественных роз во всём мире. С момента своего основания, 20 лет назад, ежедневно поставляя свежие розы, Four Seasons Quality стала стандартом качества и надёжности.

20

Представительство FSQ в Кито занимает важную позицию в цветочной индустрии Эквадора. Строгие требования Four Seasons Quality к качеству и постоянный контроль за процессом срезки, классификации и упаковки, делают предоставляемый компанией продукт стандартом качества и надёжности. Миссия Four Seasons Quality, - предоставить самый большой выбор высококачественных эквадорских роз и наилучший сервис. Приглашаем Вас к партнёрству в мире роз!

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

21

REVISTA N° 62 - ECUADOR Y SUS FLORES

22

REVISTA N° 62 - ECUADOR Y SUS FLORES

Tecnitips Tecnitips

23

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event FERIA EN CHICAGO

24

Durante los días 25-26 y 27 de Junio, en Chicago, se realizó la feria International Floriculture Expo, en el McCormick Convention Center, en donde exhibieron algunos floricultores ecuatorianos y recibieron a visitantes interesados en negociar la flor ecuatoriana para sus cadenas de supermercados.

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

25

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

26

FERIA EN CHICAGO

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager

27

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event FERIA EN KENYA

28

Fresh Produce Africa (FPA) La exposición comercial se llevó a cabo junto con la Feria Internacional de Floricultura (IFTEX) del 6 de junio al 8 de junio, en el Centro de Exposiciones Visa Oshwal en Westlands, Nairobi

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

29

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

30

FERIA EN KENYA

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

31

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

RECORD GUINNESS

En el cantón Pedro Moncayo de la Provincia de Pichincha (Tabacundo), con la participación de más de 150 empresas florícolas que aportaron con medio millón de rosas cultivadas en las fincas vecinas, para la elaboración del arreglo florar más grande del mundo, un arreglo con la forma de una de las pirámides de Cochasquí, ruinas preincaicas muy cercanas a esta población que comprende uno de los complejos arqueológicos más importantes del Ecuador.

El arreglo tenía una superficie de 1100 m2 y un peso aproximado de 30 toneladas, se estima su costo en alrededor de $700.000 (dólares)

32

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

33

REVISTA N° 62 - ECUADOR Y SUS FLORES

Gerente Activo Asset Manager La Escuela de Floricultura y Expoflores desarrollaron el Programa de Formación de Supervisores de Alto Rendimiento, con el fin de cubrir la necesidad de capacitación en habilidades blandas de sus socios.

Actualmente, las organizaciones enfrentan grandes desafíos para resistir épocas difíciles que se caracterizan por el decrecimiento de las ventas, compradores cada vez más exigentes e informados, el margen de rentabilidad cada vez se reduce más, la competencia es más entrenada y dispuesta a no dejar pasar ninguna oportunidad, productos baratos, mercados saturados y complejos.

La respuesta a estas preguntas son una guía para saber qué tan preparados estamos para afrontar a los desafíos actuales.

Este programa se desarrolló en conjunto con el equipo de RRHH de nuestras fincas y contará con el enfoque de estos módulos:

En respuesta a esto se le exige al equipo de supervisión mayor compromiso, disposición y mayores resultados en su gestión.

Debemos preguntarnos: •

• • • •

¿Cuenta su equipo de supervisores con las herramientas necesarias y el entrenamiento suficiente para desarrollar las actividades en forma exitosa? ¿El equipo de supervisión maneja los sentidos en forma adecuada para conocer al cliente interno? ¿Sabemos enviar los mensajes internos adecuados al cliente interno adecuado en el momento adecuado? ¿El comportamiento de la fuerza laboral está acorde con las expectativas y necesidades de a la organización? ¿Se enfocan las estrategias de supervisión para tener un mejor ambiente laboral?

Si requiere más información, por favor escribir al siguiente correo electrónico: coordinacion@escueladefloricultura.com Gabriela Yánez Coordinadora

REVISTA N° 61 - ECUADOR Y SUS FLORES

Florevento Flower Event

35

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

36

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

37

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

38

REVISTA N° 62 - ECUADOR Y SUS FLORES

Florevento Flower Event

ALMASERAGRI CIA. LTDA. MALLAS AGRICOLAS

ANTIGRANIZO

CONTRA VIENTO

ANTITRIPS

SOMBRA ALMASERAGRI CIA. LTDA. 0999626139 / 0998954433 almaseragri@gmail.com

ANTIHIERBAS 39

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

AAASACORPORATION S.A.

E-mail: ricardocanelos@aaaltarosa.com jacquelinemales@aaaltarosa.com rcanelos@aaaltarosa.com Phone: (593) 2 3614133 / (593) 2 3614163 Fax: (593) 2 3614173 Web: www.aaasacorporation.com VARIETIES: 3D, Alba, Big Fun, Bikini, Brighton, Blizzard, Blueberry, Blush, Cabaret, Chanson, Cherry Brandy, Cherry O!, Confidential, Cool Water!, Coral Reef, Corazon, Cream de la Cream, Cumbia, Deep Purple, Dejà Vú!, Escimo, Esperance, Explorer, Faith, First Lady, Free Spirit, Freedom, Garden Spirit, Geraldine, Green Tea, Hearts, High & Candy, High & Exotic, High & Intenzz, High & Magic, High & Yellow Flame, High & Yellow Magic, Hummer, Iguana, Impact, Isabel, Jade, Janeiro, Jessica, Kahala, Latina, Lemonade, Mayra Green, Mayra Pink, Mayra White, Marzipan, Malibu, Mohana, Mondial, Moody Blues!, Moonstone, Nina, Pink O´Hara , Ocean Song, Orange Unique, Panama, Pink Corazon, Pink Mondial, Pink Floyd, Paloma, Polar Star, Priceless, Proud, Purple Haze, Purple Cezanne, Queen Berry, Quicksand, Red París, Roseberry , Rosita Vendela, Santana, Señorita, Solitaire, Sophie, Soulmate!, Stardust, Sunmaster, Shimmer, Sweet Unique, Sweetness, Tara, Tibet, Tiffany, Topaz, Turtle, Voodoo, White Chocolate, White O´Hara, Wimbledon, Yellow Coral.

AGRINAG

Phones: (593) 9 9400-0224 (593) 32230252-32230182 (786) 5338419 E-mail: info@agrinag.com Web: www.agrinag.com www.facebook.com/agrinagroses www.youtube.com/agrinag AGRINAG, ALWAYS INNOVATING! Agrinag is a 37 hectares Premium Rose Grower group located in Cotopaxi, Ecuador; at an altitude of almost 3000m. Mastering more tan 100 varieties of ROSES enable us to satisfy the most demanding client at any market worldwide.

40

AGROCOEX S.A Contact: Valeria Valdivieso Phones: 593-9-99703005 593-2-2460183 Email: sales@agrocoex.net Skype: valeria.valdivieso Web Page: www.agrocoex.com AGROCOEX состоит из 3 различных плантаций в Эквадоре, расположенных в провинциях Котопакси и Мачачи. Две из них находятся на высоте 3000 метров и одна на высоте 3200 метров над уровнем моря. Благодаря расположению плантаций на такой высоте, создаются оптимальные условия для выращивания розы наилучшего качества, с длинными и толстыми стеблями, большими бутонами и яркой цветовой гаммы. Мы предлагаем более 80 сортов розы. Мы обновляем ассортимент каждый год, и среди прочих, предлагаем самые новые и востребованные на рынке сорта роз. Вы всегда найдете в нашем ассортименте различные новинки! Мы поддерживаем высокое качество продукции в течение всего года. Мы заботимся об окружающей среде, а также помогаем сотрудникам плантации, развивая различные социальные проекты. Благодаря этому нам присвоены различные международные сертификаты. Наша основная цель - удовлетворять потребности наших клиентов и устанавливать долгосрочные отношения. Каждый клиент важен для нас!

DOÑA NATALIA BY AGROGANA E-mail: alvaro@agrogana.com lupita@agrogana.com sales@agrogana.com Phones:(593 3) 272-4131 Mobile: (593 9) 8 534 -7428 - (593 9) 8 047- 6532 Web: www.agrogana.com Facebook: Agrogana Trying to find the best quality flowers and a lot of different varieties out of an Ecuadorian farm that cares about the environment and the workers?

We are here! Doña Natalia is a family business at the Cotopaxi area that started back in 1997. It is a 35 ha. Fair Trade certified Farm. Doña Natalia can provide you beautiful flowers. We grow more than 140 varieties of roses, around 20 of them, garden look. We also produce high quality ranunculus, all colors, and anemones. We grow green and blue eryngium. And this year we have planted raffines and solomios, exclusive flowers excellent to use as fillers. Please check out our webpage to see the large choice we have www.agrogana.com. We would be pleased to work with you!

www.impladuanas.com

impl4@yahoo.com

E-mail: ivan@impladuanas.com

Telf.: 2821-010 Cel.: 0999034110

Quito - Calderón

Ulpiano Becerra N3-120 y Panamericana Norte

Realizamos capacitación en temas de Comercio Exterior,Contable y Tributario, Mejoras en Producción y Calidad para el sector Floricultor: Contamos con infraestructura completa de alquiler para seminarios y capacitaciones.

ESCUELA DE CAPACITACIÓN

Nuestra especialidad de Exportación de flores y productos varios nos permite realizar todos los procesos con Declaraciones Aduaneras de Exportación DAE’S: Apertura, Cierre y Regularización. Además si aún no cuentas con proceso de FACTURACIÓN ELECTRÓNICA, nosotros te ayudamos.

EXPORTACIÓN

Desaduanamiento de mercaderías a nivel nacional: Repuestos de maquinaria agrícola y otras, productos de consumo masivo, etc.

Además regímenes especiales como Anexos por Cesión de Titularidad.

IMPORTACIÓN

Asesoramiento y Capacitación en: Comercio Exterior Contable y Tributario.

ADUANAS EN GENERAL

IMPLADUANAS

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

AZAYA GARDENS CIA. LTDA.

Azaya Gardens is a high quality rose grower and exporter company with over 20 years of experience in the market. We have two farms located in Ecuador at 2950 and 3200 meters above sea level respectively.

As a result of the combination of the ideal conditions nature provides, with the highest standards of excellence in the production, harvest, processing and delivery of our flowers, we offer a product that guarantee our clients satisfaction.

Please do not hesitate to contact us: E-mail: sales@azayagardens.com sales2@azayagardens.com carlos@azayagardens.com Contact: María Fernanda Puga Skype: azaya.sales Phone: (593-2)2 365 090 Mobile: (593-2)9 9368 1622 Web: www.azayagardens.com Tabacundo – Ecuador VARIETY LIST: Premium: Freedom, Red Paris, Proud, Polar Star, White Chocolate, Crème de la crème, Vendela, Amsterdam, Ocean Song, Engagement, Sweet Unique, Esperance, Topaz, Sweetness, High & Magic, High & Yellow Flame, Iguana, Deep Purple, Carrousel, Wild Topaz.

Novelty: Explorer, Playa Blanca, Mother of Pearl, Cerise, Orange Crush, Brighton, Gotcha, Kahala, Marzipan, Nena, Coral Reef, Quick Sand, Pink mondial, Smoothie, Atomic, Shimmer, Queen Berry, Scarlatta, Moonstone, Light House, Saga, Opala, Frutteto, Lola, Mondial, Nina, Pink Floyd, Finally, Wasabi, Pompei.

Tinted roses: Rainbow, Bicolor, Yasuní, blue, purple, orange, yellow, turquoise, lemon green.

Coming soon: Khela , Hearts, Luciano, Pink Xpression, Wild Esperance.

BELLAROSA

General Manager: Santiago Luzuriaga Executive President: Gonzalo Luzuriaga Sales: ( 593-2) 2365 667 Email: info@bellarosa.com Web: www.bellarosa.com BellaRosa is located in the Ecuadorian Andes, in a beautiful valley, surrounded by volcanoes, at an altitude of approximately 3.000 meters (9.800 feet) above sea level, 16km. (10 miles) north of the equator line, and just one hour north of Quito, Ecuador´s capital. These conditions, plus the natural spring water, temperature, luminosity and our production technology allow us to grow the biggest blooms in Ecuador. We also believe that no product is complete with an outstanding customer service, which is why we strive to satisfy our customer´s needs. We are honored to be recognized as a nature and community friendly company who has been a pioneer in good environmental and social practices.

We focus on integrated management of quality, environment, health, occupational safety and social responsibility. In addition, we have qualified for important certifications such as Rainforest Alliance, FlorEcuador, BASC (Business Alliance for Secure Commerce) and Ecuadorian & Green. sales.director@bellarosa.com facebook.com/BellarosaLasMejoresRosas vk.com/bellarosathebestroses

ECUADOR FLORAL

Foliages for bouquet markers and designers Tropical flowers and bouquets Hydrangeas, Callas and Agapanthus Pot Plants Bamboo Crafts Contact: Francisco Sáenz Phone: 593 2 2434564 Mobile: 593 9 99929499 E-mail: ecoadorfloral@uio.satnet.net Skype: saecaflor1 www.ecoadorfloral.com QUITO-ECUADOR

42

593 2 3520411 hans@florecot.com.ec

sales1@florecot.com.ec paola@florecot.com.ec salesmananger@camptec.ec sales@camptec.ec

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

EDENROSES CAYAMBE – ECUADOR Phones: (593) 3612173 (593) 3610389 Contact: María Fernanda Valdospinos R. E-mail: salesmanager@eden-roses.com Skype: edenrosessales1 Web: www.eden-roses.com Address: Vía Hcda. Ancholag Km 1. Sector Orongoloma. Cayambe-Pichincha-Ecuador

EMIHANA

General Manager: Diego Ucrós Sales: (593) 22363495 (593) 22363496 Sales Email: sales@roseamor.com sales1@roseamor.com sales2@roseamor.com Contact Email: natalia@roseamor.com diego@roseamor.com Web: www.roseamor.com Perhaps more than any other flower, the rose has been immortalized in poetry, song and literature as an object of beauty, always associated with romance and love. Through much of history, a bouquet of roses has been offered to an admired one as a symbol of love and appreciation. Now, agronomists, engineers and technicians working for Emihana Company Ltd. in Cayambe, Ecuador have developed Roseamor, a preserved rose that will continue radiating natural beauty for up to three years. Emihana is a leading grower and exporter of premium roses, with wholesale customers throughout Europe, the United States, Japan, Russia and many other countries. Emhiana’s owners and staff have more than 25 years of experience cultivating and marketing field.

ETERNAL FLOWER Contact:Adrian Moreano Phone: 593-0994031102 Email: adrianm@eternalflower.com.ec Skype: adrian.moreano Web: www.eternalflower.com.ec Summer Flower grower and exporter of Gypsophila and Hypericum.Premium quality product and varieties.

Constant production all year round and extra flower for holidays.

44

MILANFLOR S.A. Contact: Mabel Alvarado Gladys Chicaiza E-mail 1: sales@hortijardines.com E-mail 2: milanflor@hortijardines.com Phones: (593) 3 614180 Mobile: (593) 9 999 70592 / (593) 9 945 05493 (593) 9 945 05493 Skype: mabel_alvarado hortijardines loma_greens Address: Km 180, Carretera E35 Cayambe CAYAMBE – ECUADOR Roses Premium, Hydrangeas, Callas, Follages for bouquets markers

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

FLORELOY E-mail Sales: sales@floreloy.com gerencia@floreloy.com Direct Line: (593) 23612058 Mobile: (593) 999463035 Web: www.floreloy.com Panamericana Norte S/N y Vía a Cayambe (Sector Guachalá) – Cayambe - Ecuador Floreloy was founded in 1997 in Ecuador, taking advantage of countless natural benefits offered by the Cayambe area. Also our company is located logistically near to the international airport “Mariscal Sucre”, which guarantees our delivery process. Our company has been based on High Quality Principles, which became in the most important strength and way to achieve the success, growth and recognition of our brand in the international markets. The Quality of our Roses is based on the quality of life of our employees, who are the heart of our company. Let your clients receive the High Quality Ecuadorian Roses produced

by Floreloy, while you enjoy our staff’s kindness and professionalism.

GLAMOUR Email: sales@glamourec.com Skype: roberto.armas.glamour Milton.glamour USA Direct Line: 1-239- 628- 3747 Phones: (593-2) 3 672 402, (593-2) 3 672 453, ext. 105 Mobile: (593-9) 9 83197384 VARIETY LIST: GARDEN LIKE: Arthur Rimboud, Pink O’hara, Maria Carmen, White O’hara.

PREMIUM ROSES: RED: Explorer, Freedom, Red Paris, Sexy Red. BICOLOR & NOVELTY: Aubade, Big Fun, Blush, Cabaret, Carrousel, Cherry Brandy, Classic Cezzane, Esperance, Free Spirit, Gypsy Curiosa, High & Magic, Iguana, Iguazu, Sweetness, Twilight.

WHITE: Blizzard, Escimo, Mondial, Polar Star, Tibet, Virginia, White Chocolate. CREAM: Amelia, Creme de la Creme, Timeless, Vendela. WEEDING NOVELTY: Sahara. PINK: Amsterdam, Dekora, Engagement, Hermosa, Pavarotti, Peckoubo, Pink Mondial, Señorita, Sweet Akito, Sweet Unique. HOT PINK: Purple Cezzane, Topaz. CERIZE: Roseberry. YELLOW: Brighton, Skyline, Stardust, Tara. ORANGE: Movie Star, Orange Crush, Orange Unique, Rockstar, Voodoo. PEACH: Nectarine, Tifanny. LAVANDER: Amnesia, Cool Water, Moody Blues, Ocean Song. GREEN: Green Tea, High & Peace, Jade.

Stem died: Rainbow and all combinations or solid colors you need.

46

GRUPO HOJAVERDE E-mail: sales@hojaverde.com.ec Phone: (593 2) 212 70 71 (593 2) 212 70 85 Contact: Adela Sola: adela@hojaverde.com.ec CAYAMBE – ECUADOR JOYGARDENS S.A. E-mail: sales1@joygardens.net Phone: (593 2) 236 09 59 (593 2) 236 09 60 Contact: Lucía Carrión L.: joygardens@b2ec.net TABACUNDO – ECUADOR FLORICOLA LAS MARIAS FLORMARE S.A. E-mail: sales@flormare.com.ec Phone: (593 2) 212 70 38 (593 2) 212 70 62 Contact:Pamela Alvarez CAYAMBE - ECUADOR

JOSARFLOR Phone: (593-2)212-7510 Ext. 112 (593-2)212-7512 Ext. 112 Cel: (593)9-9358-7864 USA: 646-432-5817 E-mail: sales@josarflor.com CAYAMBE - ECUADOR Web: www.josarflor.com

LA ROSALEDA World Wide Leader in Dyed and Painted Roses Phone: (593-2) 2041290 Mobile: (593-9) 99443378 Email: sales@laroleda.com.ec Skype: sales@laroleda.com.ec Web: www.larosaleda.com.ec LASSO-ECUADOR Wechat

VARIETIES: Mayra Roses: Bridal, Bright, Fantasy, Peach, Pink, Red, White, 3D, Alba, Amsterdam, Bikii, Blush, Cabaret, Carpe Diem, Cool Water, Crème Brule, Deep Purple, Dejavu, Dekora, Escimo, Esperance, Explorer, Finally, Freedom, Free Spirit, Frutteto, Hearts, High & Arena, High &Magic, Iguazu, Imagination, La Perla, Light House, Marvel, Mondial, Moody Blues, Moonstone, Mother of Pearl, Nena, Nina, O’Hara, Opala, Orange Crush, Paloma, Pink Floyd, Pink Martini, Pink Mondial, Polar Star, Priceless, Prime Time, Proud, Riviera, Rosita Vendela, Señorita, Shimmer, Snowbliss, Super Sun, Sweet Unique, Sweetness, Tiara, Tibet, Tifanny, Topaz, Tutti Frutti, Vendela, Wasabi, White O’Hara.

New: Country Blues, Lorraine, Lola, Magic Times, Silantoi, Vintage ***THE ONLY FARM IN ECUADOR WITH MORE THAN 40 NEW VARITIES COMING FOR 2019***

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

NARANJO GROUP Ivan Salazar R. Gerente Manager E-mails:ivansalazar@naranjoses.com Phone: (593) 9 99 219 958 (593) 3 2266 100 / 101 / 102 +1(786) 348 2178 Web: WWW.NARANJOGROUP.COM.EC Naranjo Group is a family-owned business leader in the production and exportation of Premium Quality Roses from Ecuador to the world. With our substantial experience in the International Flower Market since 1989, we pride ourselves on our consolidation as a group of 40 hectares of production, with a wellbalanced and diversified portfolio of 97 varieties.

Our farms: Naranjo Roses, Sir Arthur and Angierose are located in the south part of Ecuador at an altitude of 2700, 2900 and 3100 amsl, respectively.

Consistency, innovation and teamwork has become the guarantee of our quality in our service and product. NARANJO GROUP has positioned itself as a pioneer in Latin America on innovation with the acquisition of the grading machine Rosematic 2.0.

Check out our New Prestige collection that includes dyed, painted and frozen roses.

Fado, Fidji, Florida, Freedom, High & Magic, High & Orange, Magic High & Yellow Magic, Hot Merengue, Hot Princess, Manitou, Mohana, Nautica, Nina, Ocean Song, Polar Star, Priceless, Proud, Santana, Sweetness, Sweet Unique, Tibet, Tiffany, Topaz, Tutti, Frutti, Vania, Vendela.

Tinted and Painted Samay Collection

NINTANGA S.A.

E-mail: solange.silva@nintanga.com.ec francisca.darquea@nintanga.com.ec Phones:(593) 3 269 0004 (593) 3 269 0005 Mobile: (593) 9 973 86712 (Solange Silva) (593) 9 974 08487 (Francisca Darquea) Skype: solange.silva@nintanga.com.ec francisca.darquea@nintanga.com.ec Address:Panamericana Norte. Km 10 Guaytacama, Latacunga-Ecuador Products:Stock Double (Mathiola); Spray Stock (Spray Mathiola); Statice (Qis); Bells of Ireland; Sunflower (Sunbright).

PONTETRESA GROUP NATUFLOR E-mails: Diana@natuflor.com contact@natuflor.com Phone: (593 2) 2 231 4275 Farm Direct Line 1 (593 2) 2 231 4277 Farm Direct Line 2 1 800 343 7685 Farm Toll Free North América

We are a business group, whose mission is to grow premium roses for an exclusive market and ensure our customers a pre and post-sales service of the highest quality. We are proud to be trading partners with our customers, which is why we respond with flexibility to their specific requirements regarding our product, and provide the best logistics solutions.

Contact: Diana Chiriboga Varieties List: Garden Like & Novelties: Art Rose, Free Spirit, Kahala, Lola, Luciano, Magic Times, Playa Blanca, Pink Mondial, Quicksand, Zazu.

ROSADEX PBX: E-mail: Web:

Super Premium: Brighton, Carpediem, Cava, Cherry O!, Confidential, Explorer, Faith, Fiesta, Finally, Hermosa, Iguazu, Lemonade, Mondial, Mother of Pearl, Nena, Orange Crush, Paloma, Pastella, Pink Floyd, Super Sun, Tara, Twilight, Tycoon, White Chocolate.

Premium: Big Fun, Blush, Cabaret, Carousel, Classic Cezanne, Cool Water, Créme de la Créme, Deep Purple, Engagement, Escimo, Esperance, 48

(PBX:(593-2)2138339 sales@rosadex.com ventas@rosadex.com www.rosadex.com

VARIEDADES:

Amelia, Cabaret, Cherry Brandy, Cool Water, Creme dla Creme, Dark Anna, Deep Purple, Deep Silver, Engagement, Esperance, Explorer, Freedom, Gotcha, Green Tea, Hermosa, High & Magic, High & Yellow m, Hot Merengue, Iguazu, Jade, Jessika, Legend, Lola, Malibu, Mondial, Nena, Nina, Orange Crush, Para ti, Peckoubo, Pink Floyd, Pink Mondial, Playa Blanca, Polo, Priceless, Proud, Quicksand, Roseberry, Scarlatta, Sexy Red, Sophie, Soulmate, Star 2000, Super Sun, Sweet Unique, Sweetness, Tara, Tibet, Tiffany, Tinted Roses, Titanic, Topaz, Twilight, Vendela, Vogue, White Angel, White Ohara, Ranunculus.

R E V I S TA N ° 6 2 - E C U A D O R Y S U S F L O R E S

Directorio Directory

ROSAS DEL CORAZÓN

SACHA ROSE

Contacto: Olga Kukonosova Teléfonos: (593) 2 395 75 84 (593) 994 156 333 E-mail: sales@rosasdelcorazon.com Web: www.rdc.ec Skype: salesrdc

E-mail: gerencia@sacharose.com Phones: (593) 998521773 Contact: Ing. Guillermo Bustamante Web: www.sacharose.com Ubicación: Pifo-Ecuador, 3200 msnm

Making the production of rosas Pure Art We work in harmony with nature in our quest to attain the perfect rose. Our processes are matched with the ideal location, allowing us to convert 12 hours of sun, 3100m above sea level and glacial waters into premium class roses.

Our farm can be found in Machachi, by the foot of Mt. El Corazón. Our 15ha are home to over 80 varieties of pure beauty including: Explorer, Undercover, Advance, Arleen, Cherry O, Wine House, Gotcha, Pink Floyd, Sweetness, Cabaret, Riviera, Deep Purple, 3D, High and Intense, Santana, Mondial, Mint, Limbo, Fiesta, Wild Topaz, Rubia, Tiffany, Nena, Grey Knight, among others.

We are proud of our roses and of our land. We are responsible company concerned about the environment and its employees. We’re working together to attain the best Ecuador has to offer.

Surrender your senses to the beauty of our roses, contact us for the full catalogue.

ROSE CONNECTION Cia. Ltda.

General Manager: Santiago Luzuriaga Executive President: Gonzalo Luzuriaga Web: www.roseconnection.ec Email: info@roseconnection.ec Sales: +(593) 2 236 5286 Rose Connection is our farm located in the privileged surroundings of the Cayambe Mountain, where our natural conditions allow us to produce the World´s best roses due to the altitude, temperature, and luminosity, among other natural benefits.

These natural conditions, along with our production technology result in the best quality roses because of the bright and radiant colors, large blooms, thick stems, beautiful foliage and longer stem length.

Every year we invest in renewing an important part of our varieties, in order to always be able to offer the lastest and most demanded ones to our customers worldwide. We are also customer service oriented, guaranteeing total satisfaction for our select clients, and thus strengthening our business and personal relations. In addition, we have qualified for important certifications such as FlorEcuador, BASC (Business Alliance for Secure Commerce) and Ecuadorian & Green. sales.director@roseconnection.ec facebook.com/BellarosaLasMejoresRosas vk.com/bellarosathebestroses

VARIEDADES: Nina, High & Magic, Iguazu, Pink Floy, Mondial, Freestyle, Luna Rossa, Pink Mondial, Tibet, Esperance, Deep Purple.

SISAPAMBA Email: jbueno@sisapamba.com Skype: joseantoniobueno Ph/fax (593-2) 2896264 (593-2) 2890808 (5A93-2) 6010735 (593-2) 6018889 Farm Ph/fax:(593-2) 3610254 / (593-2) 3614183 Twitter: @sisapamba Web: www.sisapamba.com VARIEDADES / VARIETY Premium: Amelia, Anastasia, Anna, Blizzard, Blue Curiosa, Blush, Cezanne, Cherry Brandy, Circus, Cool Water, Dark Engagement, Engagement, Escimo, Esperance, Freedom, Green Tea, High & Magic, High & Orange, High & Yellow Flame, High & Yellow Magic, Hot Princess, Idol/Elle, Jupiter, Malibu, Movie Star, Purple Cezanne, Red Paris, Rossini, Skyline, Sweet Akito, Sweet Unique, Sweetness, Topaz, Vendela.

Super Premium: Acapella, Amsterdam, Arleen, Aubade, Brighton, Butter Scotch, Cabaret, Carousel, C´est la Vie, Cherry O, Coffee Break, Coral Reef, Cream Amsterdam, Cuenca, Deep Purple, Elsa, Explorer, Fado, Hot Merengue, Hot Shot, Iguana, Iguazu, Jessica, Lemonade, Matilda, Mondial, Moody Blues, Nina, Ocean Song, Orange Crush, Peach Aubade, Pink Floyd, Polar Star, Queen berry, Saga!, Scarlata, Señorita, Takini, Tara, Tibet!, Tiffany!, Touch of Class, Tycoon.

Garden/Garden Like/Noventy: Carpediem, Coral X-Pression, Country Home, Finess, Free Spirit, Garden Spirit, Hearts, High & Intenzz, Lovely Hearts, Mayra´s Rose White, Moonstone, O´hara, Pink X-Pression, Secret Garden, White O´hara, Hermosa, Nexus, Pink Mondial, Playa Blanca, Quicksand, Sandy, Shimmer, Silantoi, Snowbliss, Sweet Escimo, Marvel, Dynamic, Lola.

SUNRITE FARMS PRODUCT: Roses and Lilies ADRRESS: AvenidadelosGranados E14-947yAzucenas, Quito-Ecuador Email: roses@surite.com Web: www.sunrite.com Ecuador: (593-2) 268-931 USA: 1-866-417 9507 España: (34)918-295-222 Sales Manager: MarceloCarrera Email: mcarrera@sunrite.com Mobile: (593-9) 99478-897 VARIETIES: Escimo, Mondial, Moonstone, Snow Blizz, Polar Star, Playa Blanca, Proud, White Dove, Tibet, Vendela, La Perla, Alba, Frutteto, Cream Esperance, Esperance, Malibu, Free Spirit, Moody Blues, Deep Purple ,High and Magic, Cherry Brandy, Quick Sand, Tara, Brighton, Stardust, Orange Crush, Nina, Show Girl ,Freedom, Explorer, Roseberry, Hot Lady, Topaz, Pink Floyd, Hermosa, Sweet Unique, Cool Water, Ocean Song, Early Grey, Grey Knights, Jessika, Nena, Sophia, Senorita, Titanic, Sweet Akito, Pink Mondial, Mother of Pearl, Sianna, Shimmer, Tiffany, Coral Reef.

Comingo soon Fall 2018 more than 21 new varieties .

49

NUEVO ENVIROMONITOR M I D E

· M O N I T O R E A

·

A D M I N I S T R A

Mide, monitorea y administra datos directamente desde el campo.

El Sistema EnviroMonitor es una forma sencilla y económica para obtener la información que sus sensores transmiten desde el campo directamente a su celular, tablet o computadora.

Obten la información oportuna y significativa que necesitas para mantener los cultivos sanos mientras utilizas eficientemente el agua, los fertilizantes, fungicidas y pesticidas.

Esto te ahorra dinero y reduce el riesgo.

GATEWAY

NODO

El Nodo se comunica inalambricamente con el Gateway, creando una red de malla que puede crecer conforme a sus necesidades.

En cada Nodo podemos conectar hasta 4 sensores.

Consola central que sube los datos a la nube.

En el Gateway se conecta la Vantage Pro2 GroWeather

Servidor Davis

Red de Malla en campo. Cada Nodo se comunica con el Gateway y este sube los datos al servidor de Davis Instruments.

EnviroMonitor te brinda la información necesaria para tomar desiciones en tiempo real. Desde tu teléfono celular, tablet o computador, podrá acceder a los datos en tiempo real de tu cultivo!

Además este nuevo sistema permite utilizar sensores fabricados por terceros, los cuales detallamos a continuación:

NIVEL DE AGUA

AquaCheck

Classic Probe-Series Sub-Surface Probe-Series

Decagon

GS1, EC-5, 10HS, 5TM, GS3, 5TE

Irrometer

Watermark 200 SS

Sentek

Drill & Drop 60 & 120 cm TriSCAN, EnviroSCAN probe, Enviro SACN Probe with TriSCAN

Dwyer

MBLT-2SC Series

Fabricante

Modelos

Gems

PS11-20 (A/B Series)

Nason

SM (XA/XB Series)

ProSense

MPS25-1C-DV30

Transducters Direct

TDPS113-CW

Fabricante MEDIDORES SENSORES DE FLUJO DE PRESIÓN

Modelos SWITCHES DE PRESIÓN

MOJADO DE SUELO posible Temperatura + Salinidad

Fabricante

Modelos

Omega

PX309-100G5V

SSI Technologies

P51-15-G

McCrometer

FC100-01

Seametrics

AG2000-Series