MASTER IN DIGITAL BUSINESS MANAGEMENT

MaSTER iN DIGITAL

BUSINESS MANAGEMENT The only Master’s Degree THAT transforms you into a Chief Digital Officer (CDO)

www.masterempresasdigitales.com

The only programme with the capacity to transform you into a Chief Digital Officer (CDO) CDO

A is a professional who has a complete view of the digital world, of data analysis, and of the techniques used to merge the physical and digital worlds, giving rise to new products and services with a clear business model.

He comes under the general management head, with strategic capacities and an overall view. He is an inter-entrepreneur, with innovatory skills, but also an all-round manager skilled in managing a profit and loss account, implementing change and generating a profit.

Major consultancy firm Gartner, Russel Reynolds and Forbes magazine, position the new Executive CDO, the Digital Business Head, who reports directly to the CEO, as the second best remunerated officer in the business and with high growth potential in the upcoming years in the USA, Europe and Asia.

CDO

The may come from the Marketing or ICT Management areas, applying his or her training in business management. The other option is to recruit from outside the business.

WHO IS IT FOR? The Masters offers opportunities for graduates in scientific/ technical areas, in Business Administration, in Marketing or ICT, or various branches of engineering and technology, architecture, the physical sciences, mathematics or medicine among others.

Depending on the sector of the company which is keen to make progress on the digital, this degree is also suitable for graduates in the social sciences who would like to make a career in the management of companies in the health and third age areas, education at all levels with a eLearning focus, or the development of cultural or leisure content in digital format.

SUBJECTS AND CONTENT MARKETS IN THE DIGITAL ECONOMY o Markets, globalisation and glocalisation o Trends in a polycentric world

MANAGING AND FINANCING DIGITAL COMPANIES o Business plan: Canvas and Lean o Entrepreneurial management

o Characteristics of the digital economy o The future of the industrial sector in the digital economy o The digital content sector: culture, leisure and education

o Evaluating and managing investment projects o Finance, cost and cash-flow management o Public/private digital project financing o Legal and fiscal environment

o Strategy development

o Case study

o Case study

TECHNOLOGY MANAGEMENT IN DIGITAL BUSINESS o The technological architecture of digital business o Cloud computing and Big Data

DIGITAL MARKETING AND RELATIONSHIPS WITH INTEREST GROUPS o Digital marketing strategy o e-Commerce and multi-channel strategy

o The Internet of Everything

o CRM: Customer relations management

o Smart Cities

o Customer experience

o 4.0 industries and Smart Factory

o Relations with interest groups

o Technology Management

o Neuromarketing

o Case study

o Case study

INNOVATION AND DIGITAL CONVERSION o Innovation and digital conversion o Innovation models

ORGANISATIONAL STRUCTURES AND LABOUR RELATIONS o Organisational structures

o Developing an innovative ecosystem o Public/private digital business management models

o Structures in networks and virtual organisations o Business ecosystems o Labour relations

o Digital conversion of industrial and

o Distributed and virtual work

service companies

o Cognitive yield development

o Product and service development

o Case study

o Case study

Master’s Completion Project

TEACHERS

MANAGING TECHNOLOGY IN DIGITAL BUSINESSES

José Antonio Rubio “All managers will have to be able to define the marketing strategy in their business and the experience of the customer in the physical and virtual channels.”

Director of Institutional Relations at itSMF Espana

Joaquín Rincón

Rubén González

“You must ensure that the technological architecture is aligned with a strategic vision and the company goals, allowing for the necessary flexibility.”

“As the emerging technologies facilitate new business models, they will generate significant job opportunities for technicians and scientists who specialise in the digital economy.”

MQ Global Document Management with Eli Lilly and Company

Director of the UNIR School of Engineering

Juan Manuel Dévora

Borja Adsuara

“The CIO or ICT managers must manage ICTs like a horizontal contribution to the company and the business, reduce the operating risk, and incorporate them into the value chain.”

“Engineers, architects and economists among others must see Smart Cities as the new scenario of the cities and a vision of public/private collaboration in city-based services.”

Director of Information Technology at URJC

Teacher, Lawyer and Consultant

Miguel Recio

Juan Miguel Pulpillo

“Technological progress is taking place within the framework of laws and regulations which must be familiar in order to avoid legal problems associated with competition or privacy. Here is an opportunity for ICT law specialists.”

“CDOs must understand the strategic nature of ICTs correctly set in their standards frameworks in order to guarantee the objective of the business and not fail.”

IP/Data Protection and Cloud Computing Lawyer

Member of the Legal Consultative Council at itSMF Espana, IT lawyer

Óscar Martínez de la Torre

Manuel Monterrubio

“The application of the Internet of Things (IoT) to industry, the environment, transport, automation, health, energy and city planning will provide huge opportunities for business.”

“The so-called ‘Internet of Things’ is beginning to modify the logistics of many services. Can you take advantage of this trend to develop your career?”

Director of the Databank Department at the Centre for Sociological Research

CEO of EXEVI and Spokesman for the College of ICT Engineers Com.Madrid

Juan José Martínez Pagán

Orlando Pereda

“The Cloud and Big Data are emerging as two essential tools, the first because of its ability to simplify ICT services and the second because of its ability to monetise data.”

“Technology must be managed by ensuring that it adds value to business and supports the performance of the organisation, not just by focusing solely on technical aspects.”

Digital Business Partner with ASPGEMS

ICT Good Governance and Management Consultant

Luis Lombardero “In the digital economy, the markets, the organisation of work and managerial skills are different from those in the traditional economy.”

Director of the Masters in Digital Business Management

MartÍn García Vaquero

Theachers

“An understanding of the emerging technologies, such as Smart Cities or the Internet of Things, is the basis for key decision-making in the digital economy.”

Coordinator and lecturer on the Masters in Digital Business Management

Conrado Castillo

Adolfo Sánchez Burón

“You will learn how to create value by adapting business models to digital products or services.”

“Managers will be able to learn techniques to improve their cognitive output in complex tasks, new scenarios or limited information markets.”

General Manager with Rooter

CEO with Ayara Gabinete y Servicios Educativos

Fernando Moroy

Juan Merodio

“Two variables must be factored in when financing innovative projects: the greater risk of failure and the greater chance of growth and improved revenue.”

“All managers must be able to define their company’s digital marketing strategy and customer experience via physical and virtual channels.”

Director of Institutional Relations at La Caixa

Digital marketing and social networks expert.

Silvia Leal

Carlos Puig

“Innovation leaders will have to learn to create organisational ecosystems capable of harvesting 100% of the innovative potential.”

“You will learn to analyse and present the key factors which investors value most in a digital project and think LEAN to help them to help you.”

PhD, Innovation and New Technologies expert.

Head of the Telecommunications, Media and Technology Sector at the Vector Software Factory

PEDRO TRUCHARTE

Pedro Bermejo Velasco

“Business Angels and risk capital, depending on the size of the project, are sources of funding in addition to the bank at the initial stages given the high risk levels and liquidity shortfalls.”

“Neuroscience and neuromarketing provide tools for improving management decisions and dealing with the requirements customers demand of the products and services.”

Manager at Business Angels Network madri+d

Neurologist and President of ASOCENE

Juan Carlos Alcaide

José Manuel Casado

“Combining online and offline channels in a synchronised way to provide a similar experience to the customer is crucial for success.”

“Managing change, retaining digital talent and leading team members in dispersed virtual collaborative environments is part of people management.”

Director of the Instituto de Marketing de Servicios, Madrid

CEO of 2C Casado Consulting

Javier Pajares Gutiérrez

Carlos de Benito

“Project management in digital companies should make it possiblev to coordinate activities within physical and virtual value chains.”

“HR management in the digital economy should manage ecosystems with employees directly and outsourced or merchandised work.”.

Professor at the University of Valladolid

Director of the Business School at Nebrija University

Masters’ backup resources

TRAINING METHODOLOGY

Access to the digital library Bluebottlebiz which specialises in business, containing 12,000 books

eLearning system Backup webinar every week with direct input from students.

Skill-based methodology: “knowledge, skills and attitudes designed to successfully perform in a work position”.

LIDlearning guarantees the development of skills with: content quality guarantees by the authors.

Free subscription to the Dialogue Review magazine in digital format

A teaching plan designed to facilitate learning. Collaborative learning working with other participants.

Multimedia resources – text, audio, video, interactive graphics, master class.

Tutorial system to support the students as they learn.

Company case studies.

Connection to LID’s specialist dictionaries

Spain

Contact us at:

José Mª Prats: josemaria.prats@lideditorial.com

Mexico Ada Laura Luna: adalaura.luna@lideditorial.com

Colombia César Piernavieja: cesar.piernavieja@lideditorial.com

USA

Andrew Mueller: andrew.mueller@lidpublishing.com

UK David Woods: david.woods@lidpublishing.com