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❏ Brands can segment their customers based on their interests and provide personalized rewards.

❏ Let customers know their achievements by providing them a personalized dashboard that display their achievements and rewards.

❏ Encourage them to create their own personalized referral code to invite their circle of friends.

❏ Referral marketing is one of the most effective ways to grow your customer base and a key component for building a strong customer-centric culture.

❏ Brands should motivate both the referrer as well as the referral by providing them with attractive incentives.

❏ Brands should encourage repeat referral programs so that they can increase their rate of loyal customers.