Boobyball Sponsorship Package 2016

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BACKGROUND BOOBYBALL WAS LAUNCHED IN 2002 BY A GROUP OF

Boobyball is now one of the most coveted and high profile fundraising events for young philanthropists in Toronto, Calgary, Winnipeg & Ottawa! Boobyball is a

DEDICATED YOUNG WOMEN

national movement engaging young people coast to

IN SUPPORT OF THEIR

coast in fundraising and education.

FRIEND SARAH O’REGAN

Over the past 14 years Boobyball has raised over $3.8

WHO, AT JUST 23 YEARS OLD, WAS DIAGNOSED WITH AGGRESSIVE, ADVANCED

million dollars for Rethink Breast Cancer. This year, Rethink, along with our incredible committees, aims to raise over $500,000 to support Rethink’s unique mission.

BREAST CANCER.

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HIGHLIGHTS W H A T

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BOOBYBALL IS CANADA’S TOP FUNDRAISING EVENT FOR YOUNG, HIP & CONNECTED PROFESSIONALS

M A K E S

B O O B Y B A L L

S O

H O T ?

One of the most anticipated parties of the social calendar! Tickets sell out in days.

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More than 3,200 socially-connected, young professionals across Canada gather each October to support the cause.

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We get people talking: 50 million impressions through social media and PR.

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Boobyball promotional videos have received over a million views and caught the attention of The View

SINCE 2002 BOOBYBALL HAS RAISED OVER $3.8 MILLION DOLLARS FOR RETHINK BREAST CANCER’S WORK FOR YOUNG WOMEN AFFECTED BY BREAST CANCER.

and CNN. •

Regularly makes the best parties list and society pages. Nominated for a 2015 Canadian Event Industry’s Best Fundraising Award

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Boobyball is continuously growing, now in 4 cities across Canada

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SPONSORSHIP 1. BRAND ACTIVATION The brand activation is arguably the most important component of Boobyball sponsor benefits. Rethink will work directly with sponsors to collaborate on cutting edge branding opportunities that will provide unique experiences for Boobyball guests.

2. DIGITAL MARKETING Connect your brand to the cause through the Boobyball microsite, social media campaign and email communication.

3. SILENT AUCTION & GIFT BAG Help Rethink raise important funds by donating a unique item or experience to the Boobyball silent auction. Gift bag opportunities are available to showcase or sample product.

4. #MYBOOBYBALL Supporters from across the country host their own #MyBoobyball party at home! Each host receives a party kit with all of the information and inspiration they need to host their event including exclusive playlists and downloadable tools.

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2015 NATIONAL IMPACT & REACH young professionals between 3,200 influential the ages of 22-40 years old.

60% FEMALE | 40% MALE

2,944,757 Social media Impressions for #Boobyball + #PlanetBooby

AMOUNT RAISED $470,000

17 Million

6,500

26,000

@rethinktweet

Rethinkbreastcancer

impressions on the event in print, online and broadcast media

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GLOBAL REACH: 2,544,000

2015 NATIONAL MEDIA IMPRESSIONS Number of Stories: 70 Total Media Impressions: 17 Million

CTV REACH: 473,000 BT REACH: 472,500 CTV REACH: 575,000

OTTAWA LIFE REACH: 746,479

FASHION REACH: 250,000 HUFFINGTON POST REACH: 2,890,000 r e t h i n k b r e a s t c a n c e r . c o m

STACEY ROBINSON | DIRECTOR, PARTNERSHIPS & SPONSORSHIPS STACEY@RETHINKBREASTCANCER.COM 416.920.0980 X 227

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