Retail News May 2016

MAY 2016

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Retail News|May 2016| www.retailnews.ie|3

Contents Summer Sizzlers SUMMER has finally arrived, after a pretty miserable April, with consumers all over the country looking forward to some hopefully balmy days ahead, with the added bonus of Euro 2016 and the Olympics. All of this is good news for retailers, who can capitalise on the good weather by stocking up on a host of summer essentials, from sun creams to ice creams, sauces to salads, and, of course, summer drinks.

In this issue, our Summer Stocking spectacular focuses on the brands guaranteed to enjoy soaring sales this summer (Page 38-66) across a range of categories, ensuring that you are well equipped for the season.

Patrick Kenny, Competition and Consumer Protection Commission, explains what retailers and wholesalers need to know about the new Grocery Goods Regulations, which came into effect on April 30, and provides an easy checklist to see if the new rules affect you (Page 18).

In an insightful and in-depth interview, John Kelly, Heineken Ireland’s Off Trade Director, questions the continued focus on discounting across the beer and cider categories, discusses the emergence of the value-centric consumer, and argues why legislation should strike a balance between promoting public health and safeguarding jobs and local businesses in our communities (Page 32).

Maria McKenna, Marketing Manager, Confectionery, Nestlé Ireland, explains why KitKat has remained close to its consumers for more than 80 years, and Denis O’Brien, Director of Standards and Solutions, GS1 Ireland, writes on the evolution of traceability (Page 28).

Kathleen Belton, Editorial & Marketing Director.

News 4

Burton’s Biscuits

20

Cybercrime an increasing risk for retailers; Tobacco companies respond to European ruling on TPD.

30

Burton’s Biscuit Company are launching new Cadbury Biscuits pack formats across some big name brands.

National Lottery

5 5

RGDATA Calls For National Town Management Strategy.

6

Musgrave announces profits of €67.5m for 2015; Grocery spend continues to rise.

7

Londis retailers Jump For Joy; RGDATA advice column.

8

ECR launch guide on managing inventory; Ibec CEO warns on pay rises.

9

Former Spar MD honoured at World Retail Congress; Bord Bia tops reputable list.

20

Shop Profile 22

Retail Ireland meets with Low Pay Commission; Brexit: a real threat to the retail sector.

Grocery Goods Regulations 18

32 Retail News Interview

Ciarán Lynch’s Gala store in Cork City is reaping the rewards of its recent rebrand.

32

KitKat 24

The Iconic KitKat brand is over 80 years old, yet it remains as relevant today as it was on its launch.

Maria McKenna, Marketing Manager, Confectionery, Nestlé Ireland, explains why.

26

36

Retailers and trade associations up and down the country are joining forces for Show Me ID Awareness Week 2016, to ensure compliance for age restricted products.

Patrick Kenny, CCPC, explains what retailers and wholesalers need to know about the new Grocery Goods Regulations.

When Johnny Brady decided to take over the off licence at Charlestown Shopping Centre in Dublin, Carry Out was the obvious choice as retail partner.

Forecourt Focus: News 68

Traceability 28

There is a balance to be struck between everyday low prices and discounting “that requires a level of science to ensure a long term sustainable beer category”, according to John Kelly, Off Trade Director at Heineken Ireland.

Off Licence Focus

Show Me I.D

Retail Ireland: Monthly Update 16

The National Lottery has announced a €3m investment in its new ‘Star Store’ retail excellence programme.

Denis O’Brien, Director of Standards and Solutions, GS1 Ireland, explains why traceability is a hot topic for food manufacturers, retailers and consumers.

Garvey Group joins Maxol; €250,000 up for grabs with Topaz Cash for Clubs; Applegreen’s golden coffee cup; Topaz invests €6.5m in new stations and HR programme; Maxol opens in Donabate; Valero launches Texaco promotion.

REGULARS & REPORTS

facebook.com/RetailNews1 Managing Director: Patrick Aylward Editorial & Sales Director: Kathleen Belton kathleenbelton@retailnews.ie Editor: John Walshe johnwalshe@tarapublications.ie Advertising: Brian Clark brian@tarapublications.ie Chief News Reporter: Pavel Barter Wine Correspondent: Jean Smullen Production: Ciara Conway Graphics: Catherine Doyle Printed by: W&G Baird

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Tel: (01) 6785165 Fax: (01) 6477127 Web: www.retailnews.ie Email: kathleenbelton@retailnews.ie Subscription to Retail News: e95 plus VAT Email: ciara@tarapublications.ie Reproduction without written permission is strictly prohibited.

10 38 44 50 56 61 70

Industry News Summer Stocking: Essentials Summer Stocking: Euro 2016 Summer Stocking: Beer & Cider Summer Stocking: Northern Ireland Summer Stocking: Wines & Spirits Shelf Life

4|Retail News|May 2016|www.retailnews.ie

News

Cybercrime an Increasing R IN late 2013, the Gardaí launched an investigation into a data breach at Clare-based company LoyaltyBuild. The firm, which specialises in online marketing campaigns for retailers, had 70,000 SuperValu customers on its accounts.

According to the Data Protection Commissioner, 1.5m people lost personal data as part of the breach, while the credit card details of a further 376,000 individuals were compromised.

In 2015, Loyaltybuild's Managing Director revealed that the cyber attack had cost his firm millions of euro in lost revenue.

In 2016, cyber attacks are one of the biggest threats facing the Irish retail sector, Retail News has learned.

According to the recent NTT 2016 Global Threat Intelligence Report, there have been nearly three times as many cyber attacks on the retail sector than financial markets, the traditional target for criminals, since 2015.

“The banks have invested heavily in security but retail lags behind,” James Rashleigh, a director in retail cyber security at PricewaterhouseCoopers (PwC), told us. “They are an easier target. They hold a lot of customer data. Often, the data is scattered across the organisation, not centrally held, which makes it easier for the attackers.”

In 2014, Tesco.com suspended customer accounts after usernames and passwords were leaked and posted online.

In the US, Target and Home Depot were the victim of huge data breaches. According to Rashleigh, however, the size of the retailer does not matter to cybercriminals. “If a business is holding customer data, they are a target. The press will pick up on big hacks like TalkTalk, but smaller breaches often go unreported,” he said.

Thomas Burke, Director of Retail Ireland, told us that his members are increasingly conscious of the issue. “As their online platforms become more sophisticated, there

is the added risk of an attack,” he admitted. “It can be the traditional hacking of an online platform, but it can also be hacking of customer information from loyalty schemes, etc.

Under data protection laws, it's important to be protected.

Criminals are becoming more sophisticated.”

While credit card data is the crown jewels for cybercriminals, other sensitive data, such as names and addresses, are also at risk. “We're seeing quite a significant trend in retailers being targeted for consumer and employee data,” continued Rashleigh. “There's also a trend around more traditional types of fraud. Your classic phishing email, when the CEO is asking the CSO to transfer funds, for example.”

Rohan Singla, who specialises in cybercrime at Grant Thornton in Dublin, added: “One of the biggest threats we are seeing in the retail industry is when employees click on random emails, links or files without thinking about it. When you receive a malware link or file, it encrypts all the data internally.” The most brutal malware, such as Cryptolocker, hijacks a user's documents and asks them to pay a ransom before the documents are destroyed. “Once an attacker can get into the network of a retail industry, they can transfer data around, or copy data. They can see the whole network. That's one of the biggest threats,” added Singla.

According to NTT's report, hackers are using increasingly sophisticated methods to break into a company's database.

Some are teenagers, out for fun, but others are organised criminal gangs. “The Gardaí are putting increased resources into targeting the people doing it,” said Burke. “It's often people who are not based in Ireland, so it's about working with other agencies, such as Europol, in order to get a better level of information on who these people are and what type

Tobacco Companies Respond to European Tobacco Ruling THE Court of Justice of the European Union has ruled that the forthcoming Tobacco Products Directive is valid and does not go “beyond the limits of what is appropriate and necessary”. The Court ruled that the extensive standardisation of packaging, the future EU-wide prohibition on menthol cigarettes and the special rules for electronic cigarettes are lawful.

“It is regrettable that the Court has decided to endorse the proliferation of different regulations for the same product across the European Union”, said Vassilis Vovos, JTI’s Western Europe Regional President. “This ruling goes against a fundamental purpose of the EU treaty, which is to further improve the functioning of the internal market by way of harmonised legislation. Instead, we are left with an inexplicable decision which may lead Member States to believe that they can infringe the principle of free movement of goods within the EU.” Despite the fact that TPD2 is due to come into force on May 20, “the legislation is still not transposed in the majority of Member States,” Vovos said. “This leaves the industry with little clarity from the Commission and Member States on many issues. The CJEU rulings bring additional confusion.”

Reacting to the ruling, a spokesperson for British American Tobacco said: “We’ve always said that we support

sound regulation that is consultative, evidencebased, delivers its policy aims and that respects our legal rights as a legal business selling a legal product.

“Despite today’s decision by the European Court of Justice, we stand by our belief that the Tobacco Products Directive is a clear example of the EU overstepping the limits of its authority. The reality is that many elements of the Directive are disproportionate, distort competition, and fail to respect the autonomy of the Member States.”

The spokesperson went on to stress that “this decision does not endorse claims by some that the Directive authorises Member States to adopt plain packaging.

“In particular, what is clear from the Directive and the judgment is that measures that go beyond the requirements of the Directive, such as plain packaging, must still comply with the wider principles of EU and international law.

Whether plain packaging meets these requirements is currently the subject of ongoing litigation before the English Courts and the WTO.”

Retail News|May 2016|www.retailnews.ie|5

News

isk for Retailers of activities they are engaged in.”

Retailers can implement a number of strategies to prevent cybercrime. Organisations should restrict employees from downloading files that do not come from a trusted source, implement strong password policies, and ensure software is up to date.

“We see a lot of un-patched systems, which have been there for a long time, in retail organisations,” said Singla.

“They might have Windows 2003 servers or Windows XP running their network, which is a very easy entry for hackers. Also, some companies have invested in anti-virus systems that they haven't properly configured.”

Some businesses hire cyber security managers to oversee online safety. Rashleigh and Singla recommend they report to management rather than the IT department.

“Retailers need to understand this is not an IT issue, it is a business and management issue,” said Rashleigh. “You can put all the technology in place that you like, but if your staff aren't aware of the risk, then you're going to carry on having problems. In a lot of breaches we deal with, the weakest link is staff. We're seeing organisations investing in technology, but a lot of them are spending time and effort educating employees.”

Third party companies, however, can also make retailers vulnerable, as was the case with LoyaltyBuild. In 2013, for example, 40m people's debit and credit card data were exposed in a hack on American retail store, Target. The data breach, it transpired, came through a refrigeration firm that supplied products to the retailer.

Cyber experts recommend that retailers disclose data breaches as soon as they happen. An organisation should have an incidence response system in the event of a cyber attack, then talk to Data Protection Commissioner. “Then

you have to inform your clients whose data has been stolen,” said Singla. “Some organisations are scared to inform customers they have been hacked, but it can stop other companies from being hacked. If a retail company is hacked and doesn't inform anyone, another retailer might be attacked with the same kind of malware.”

Data breaches are not only costly, they also cause reputational damage. Some retailers are now making online security as important a priority as health and safety, according to Rashleigh: “Frankly, they both have the same effects in terms of losing customers and damaging the brand.

They can both also lead to the same type of litigation. We're seeing a trend where people are suing companies for loss of data.”

The only solution is to introduce the best online security systems, introduce cyber audits, and ensure that employees are aware of the risks, concluded Burke: “It can be an expensive process, but that initial capital investment is important to ensure your systems are as strong as they can be, and you have the right amount of information to hand when you need it.”

RGDATA Calls For National Town Management Strategy RGDATA Director General, Tara Buckley, has called for the development of a National Town Centre Management Strategy that would include mandatory Town Centre Health Checks.

“We all know that a lot of our 'ugly planning' has been driven by people who are not professional planners,” Buckley told the Irish Planning Institute Conference.

“Local Authorities have a central responsibility to drive new initiatives to regenerate towns. A key step to assist them is the adoption of a National Strategy on Town Centre Management. To do this properly, we must start with Town Centre Health Checks. RGDATA and the Heritage Council have devised a draft Town Centre Health Check pilot strategy to assist in the development of Town Plans.”

Town centre revival will not happen if we do not develop policies that encourage people to live in town centres, she continued, arguing that new urban regeneration tax schemes will be required to kick-start investment in some towns and villages. “Out-of-town and edge of town retail development act as a counter-attraction to town centres and suck trade from town centre businesses. If these are the models of retailing that Irish people want to support, then they must be aware of the collective societal price in terms of desolate towns and villages,” Buckley warned.

Meanwhile, RGDATA President, Colin Fee, who operates convenience and forecourt stores in Dundalk and Drogheda,

recently highlight the significant contribution made by community retailers to Irish towns and villages at a special event in Brussels on ‘The social impact of independent retailers in the local community, which took place recently at the European Parliament in Brussels, hosted

by MEP Arne Gericke and Independent Retail Europe.

The RGDATA presentation highlighted the ‘Local Heroes II’ research commissioned by RGDATA Director RGDATA and compiled by General, Tara Buckley. economist Jim Power.

More recently, RGDATA has written to both the Advertising Standards Authority for Ireland and the Competition and Consumer Protection Commission about Lidl’s ‘Full Shop’ campaign, which it describes as “erroneous and misleading”. RGDATA go on to claim that the Lidl campaign is in violation of the Consumer Protection Act and also beaches the ASAI Code of Practice.

RGDATA has called on the ASAI and CCPC to investigate the matter and then to have the campaign withdrawn and sanctions imposed.

6|Retail News|May 2016|www.retailnews.ie

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Musgrave Announces Profits of €67.5m for 2015 MUSGRAVE have announced results for financial year 2015.

The Group reported sales of €4.4 billion and profit before tax of €67.5m, compared to a loss of €9.6m in 2014. Net cash was €23.4m at year end. Turnover for continuing business for 2015 was €3.7 billion and profit before tax was €52.8m.

“2015 marked a year in which we brought the business back to profit and positioned it on a path to growth,” said

Chris Martin, CEO, Musgrave Group.

Chris Martin, Musgrave Chief Executive. “In recent years, against a backdrop of challenging trading conditions, we have invested in our brands and consolidated the Musgrave business as Ireland’s number one food retailer and wholesaler, feeding one in three people.

“During 2015, we invested in our SuperValu, Centra and MarketPlace brands, which now lead their respective markets and support over 22,000 Irish businesses, generating €7 billion of economic activity annually. We also completed our exit from Great Britain.”

He described 2016 as “an exciting juncture” for the Group, as they celebrate 140 years since Thomas and Stuart Musgrave established the business in 1876: “We are successfully delivering a transformation programme and we are now focused on a growth agenda for the business.”

Grocery Spend Continues to Rise GROCERY sales are continuing to rise, with the latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 Total Take Home Grocery - Ireland Consumer Spend weeks ending April 24, 2016, showing a sales 12 Weeks to 26 Apr 20146 change** 12 Weeks to 26 Apr 2015 increase of 3.8% compared to last year. %* %* % “As competition amongst the main Total Grocers 100.0% 100.0% 3.8 grocery retailers remains intense, we’re Total Multiples 88.9% 88.8% 3.7 actually seeing shoppers visit stores more SuperValu 23.2% 23.0% 2.8 often,” explains David Berry, Director at Tesco 23.2% 22.2% -0.7 Kantar Worldpanel. “Over the latest 12 Dunnes 20.6% 21.5% 8.0 weeks, the average household has made 63 Lidl 10.6% 11.2% 9.5 separate trips for grocery items, an additional Aldi 11.2% 10.9% 1.3 Other Outlets** 11.1% 11.2% 4.3 four trips compared with last year. This is linked to a reduction in the overall size of the average grocery trip, which has dropped from *= Percentage Share of Total Grocers €22.40 last year to €21.60, as we see a rise in **= Includes stores such as M&S, Boots, Spar, Centra, Greengrocers, Butchers And Cross Border shops top-up shops whereby consumers buy fewer in return for money off next time is a formula that has really items more regularly throughout the week.” worked for the grocer.”

SuperValu remains the largest supermarket in Lidl has maintained its position as the fastest growing Ireland, capturing 23% of consumer spend on groceries retailer. An additional 43,000 shoppers visited the grocer and increasing sales by 2.8% year-on-year. “We’ve seen this year, and the discounter is getting customers through consumers continue to allocate more of their shopping the door more often than ever before. The average number budget to fresh food over the past four years, and SuperValu of visits per person increased to a record high of 10.6 trips in has managed to capitalise on this very successfully,” Berry the latest 12 weeks, and has meant that Lidl’s market share reveals. “Most recently, the retailer has launched its ‘Good now stands at 11.2%. Elsewhere, Aldi has grown sales by just Food Karma’ campaign, which aims to inspire the general over 1% and now captures 10.9% of grocery spend in Ireland. public to cook from scratch using fresh ingredients. The Finbar McCarthy, Aldi’s Group Buying Director, retailer saw strong growth across fresh staples in the past described the figures as “an unprecedented restatement of 12 weeks as a result: sales of fruit, vegetables, meat and grocery shopping behaviour in Ireland”. He describes Aldi’s poultry all saw healthy increases.”

Irish product offerings as “key to our success”, highlighting Meanwhile, Tesco remains in second place, with the the fact that Aldi now work with more than 175 Irish retailer’s share of the market standing at 22.2%. Tesco has suppliers, “with over 50% of our supplier spend spent with managed to sell more items this year but at a lower average Irish suppliers, producers and manufacturers. In the past price point, investing in low prices in a bid to win back month, alone we have witnessed a strong sales uplift across a customers. The result has been a dip in value sales of 0.7%, number of product categories, including fresh meat, fruit and but volume sales have remained more positive, increasing by vegetables and dairy, as customers come to us to satisfy their 2.7%. demand for the best fresh Irish groceries available.”

The recent strong performance continues for Dunnes As of this period, the Kantar Worldpanel Ireland sample Stores, with sales growth reaching an impressive 8%. has increased from 3,000 to 5,000 households. Monthly “Bigger trips have been the main driver of this growth, with supermarket share data has been updated to reflect this an additional €2.50 spent each time the tills ring, compared increase – period-on-period growth trends remain unaffected with the same time last year,” Berry continues. “This is as historic data has been reworked for consistency. testament to the ongoing success of Dunnes’ ‘Shop and Save’ For more information, see www.kantarworldpanel.com. campaign: incentivising shoppers to spend more each visit

broadcasters, venues,A pubs, hotels, restaurants, factories, offices, shops, Market registration system garages, doctors, dentists and every other type of business must pay for their eM News Distribution (Ireland use of copyrightLeader music by wayin of a EPOS blanket licence fee. IMRO collects these • Grocery monies and distributesSystems them to the copyright owners involved.

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Tuesday 29 Friday Thursday 16 17 14 Thursday sT. ValeNTiNe’s day 1417 Tuesday saturday 19 Thursday Thursday 15 If a risk is identified and cannot be removed from wednesday saturday17 30 Friday 17 18 15 Friday 1518 wednesday sunday 20 Paul McGrath and members of the Londis team and their Friday Friday 16 18 the workplace, then the employer must take steps to sunday Thursday 31 Saturday saturday 18 19 16 saturday 1619 Thursday Monday supporters launch Jump for Joy in aid of Pieta House.

21 Saturday 17 19 ensure that the employee is no longer exposed saturday to that Monday Friday Sunday Friday 1720 sunday 19 20 17 sunday sT PaT Tuesday 22 SundayTuesday20 sunday 18 risk. saturday 13 Londis stores signed up to Jump for Joy, with a total Monday 21 20 21 18 Monday 18 Public saturday wednesday 23 Monday 19 Monday wednesday 21 of 32 jumpers agreeing to parachute for Pieta, including sunday Tuesday Tuesday 22 21 22 19 19 sunday For more information call Thursday 24 Tuesday What about time offFor more information call for ante-natal visits?

Thursday22 20 Tuesday staff from BWG Foods Head Office in Dublin. Each person Monday Kathleenbelton@tarapublications.ie Wednesday wednesday Monday 01 4046438 or 086 3894276 22 23 20 wednesday 2023 Friday 01 4046438 or 086 3894276 For more informati 25 Kathleenbelton@tarapublications.ie Wednesday Friday 21 must raise €400 for Pieta House, which means Londis will wednesday www.retailnews.ie 23 Tuesday consumeradhesives.ireland@ie.henkel.com consumeradhesives.ireland@ie.henkel.com For more information call For more information call Tuesday Thursday For more information 23 24 21 Thursday 2124 www.retailnews.ie 01 4046438 or 086 3 saturday 26 be donating a minimum of €12,000. saturday Thursday A pregnant employee is entitled to take paid For more information call 22 Thursday 24 consumeradhesives.ireland@ 01 4046438 or 086 3894276 01 4046438 or 086 3894276 01 4046438 or 086 389 Friday 25 24 25 medical appointments 22 Friday sunday 27 01 4046438 or 086 3894276 time-off for ante and post-natal Friday sunday2225 23 Friday consumeradhesives.ireland@ie.henkel.com consumeradhesives.ireland@ie.henkel.com consumeradhesives.ireland@ie. consumeradhesives.ireland@ie.henkel.com Saturday saturday 25 26 23 saturday 2326 Monday 28 Monday and to take paid time off to attend one set of anteSaturday 24 saturday 26 Sunday 26 24 sunday 2427 Tuesday 29 natal classessunday (other than the 27 last three classes).

The Tuesday Sunday 25 sunday 27 Monday Monday 27 28 to attend the25 2528 LONDIS wednesday 30 father will have a once only right last two wednesday lOnDis Monday 26 Monday 28 RETAILERSretailers Tuesday Tuesday 28 26 take 2629 Thursday 31 ante-natal classes before the29 birth. The right to Tuesday 27 Tuesday MORE Thursday 29 MOre Wednesday wednesday 29 30 27 wednesday 2730 Friday time off for medical check-ups/classes is subject toCHILLED the Friday Wednesday 28 chilleD wednesday 30 www.rgdata.ie www.rgdata.ie THE Gum Litter Taskforce (GLT) was out in force on the THAN EVER Thursday Thursday 31 30 31 28and than28 ever saturday saturday employee giving written notification of the date Thursday 29 Thursday 31 streets of Dublin recently to launch its gum litter education Friday Friday Good sunday time of the appointment/class to her employer, at least sunday2931 Friday HELPLINE 01 283 4188 30 HELPLINE 01 283 4188 Friday campaign for 2016, which aims to reduce the amount of gum saturday Saturday saturday 30 easTer Monday two weeks in advance on each occasion.

Except in the Monday Saturday 31 saturday litter and change people’s behaviour towards littering. sunday Sunday sunday 31 Tuesday case of the first appointment, she must produce her Tuesday Sunday Confederation House sunday Monday 84/86 (or Lower Baggot Street, Dublindocuments) 2 appointment Monday card other appropriate if Monday Monday Tel: 01-6051558 Tuesday Tuesday requested to do so.

Tuesday Tuesday

Advice Column

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Because we are ‘owned by retailers for retailers’ our focus savings of 6% with new centralised chill facility! is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

Because we are ‘owned by retailers for retailers’ our focus is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

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22/10/2012 14:23

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www.retailireland.ie September 2012

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Because we are ‘owned by retailers for retailers’ our focus is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

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Savings of 6% with new Centralised Chill facility! of our Centralised Chill facility brings with it big savings, Because we are ‘owned by retailers for retailers’ our focus is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

Retail Cover Oct12.indd 1

Savings of 6% with new Centralised Chill facility!

Because we are ‘owned by retailers for retailers’ our focus is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction Because we are ‘owned retailers for country! retailers’ our focus with the most chilled out by retailers in the is on passing savings back to our retailers. The introduction of our Centralised Chill facility brings with it big savings, big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

Retail Cover Oct12.indd 1

HELPLINE 01 283 4188 Pictured at the launch of the 2016 Gum Litter Taskforce HELPLINE education01 283 4188 HELPLINE 01 283 4188 campaign at St. Stephen’s Green was Paul Kelly, GLT Chairman, and Alex West, Senior Corporate Affairs Manager, The Wrigley For further information on this, go the Members’ Only Company, with Shannon Ross, Aoife McKeon, Sophia McManus, section at www.rgdata.ie. If you need your members’ Sadie Lambe and Keeva Coulter from Scoil Aine, Raheny, Dublin, one of the participating schools in the Gum Litter Taskforce’s Bin username and/or password, email us at rgdata@ It! programme. rgdata.ie or call the Retail Cover Oct12.indd 1

savings of 6% with new centralised chill facility!

22/10/2012 14:23

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The Gum Litter Taskforce has been hugely successful to date, with the National Litter Pollution Monitoring System showing an overall decrease in people dropping gum from 26% when the campaign started in 2007, to 11% in the latest results.

big brand availability, store efficiencies and extra margin to Londis retailers. No wonder it’s scored unanimous satisfaction with the most chilled out retailers in the country!

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Helpline on 01-2834188.

If you are interested in joining RGDATA, please contact us on 01-2834188.

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8|Retail News|May 2016|www.retailnews.ie

News ECR Launch Guide on Managing Inventory HOW do you ensure high availability of goods while keeping stock low? A new manual on Vendor Managed Inventory (VMI) from the ECR Community explains how it is done.

Best practice in implementing VMI, a recommendation by the ECR Community, highlights an efficient cooperation-based replenishment strategy, which facilitates high availability of goods while at the same time only requiring a low stock level.

VMI principles and input on implementation, control and targets are also provided as part of the manual’s content, as well as best practice examples.

The publication comprises current contributions by supply chain experts from industry and academia, as well as the findings of a survey conducted in 15 countries. In addition, key supply chain topics are addressed, including VMI principles and organisation, important categories, implementation, control, targets and IT coordination. The manual also describes the latest VMI theory and includes some tools and templates which make practical implementation easier for supply chain experts. It is a must have for all those who work in or manage supply chains in Europe.

The manual was developed by 15 ECR and GS1 organisations in cooperation with Dr. Hele Hammer at Tallinn University of Technology and coordinated by GS1 Switzerland. This unique cooperation is the first of its kind.

“Process models must have cross-border validity so they don’t become obsolete,” explains Valentin Wepfer, Deputy CEO of ECR/GS1 Switzerland.

“The VMI manual is an initial step, but further cooperation will need to follow.”

Declan Carolan, Co-Chair of ECR Community, says, “The VMI Manual is the first major publication from ECR Community (formerly known as ECR Europe) and entirely appropriate in being so as it complements the purpose of ECR Community, to be the ‘flagship for collaboration’.”

Download a free copy in English at www.gs1.ch/ecr.

Best Practice in Implementing VMI A recommendation by ECR Community

Omni-Channel Retailing a Myth?

Ibec CEO Warns on Pay Rises

DESPITE the retail industry’s ambition to move to an Omni-Channel strategy, only a minority of retailers have completed an omni-channel payments programme, according to a survey of nearly 100 retailers by PCM Research and ACI Worldwide, a leading global provider of real-time electronic payment and banking solutions.

The research, titled Omni-Channel Payments for Merchants: Myth or Reality?, reveals that retailers face multiple challenges when it comes to implementing omnichannel payments programmes, with incompatible systems, data integration and the inability to track customers noted as the top issues. Fraud prevention and payment security capabilities also remain an issue for many retailers. Only 21% of retailers surveyed have completed an omni-channel payments programme, according to the survey, while 46% have no plans for an omni-channel payments programme within the next 12 months.

“The path to omni-channel payments is complex and can seem daunting, and merchants are at a crossroads with the number of technology options,” admitted Andrew Quartermaine, Head of Merchant Retail EMEA, ACI Worldwide. “However, those that embrace these types of disruptive opportunities to serve today’s anytime, anywhere consumers will come out ahead. A frictionless payment experience for the consumer in any channel should be the goal of retailers and merchants.”

See http://www.aciworldwide.com/campaign/2016/mythor-reality for more information.

IBEC CEO Danny McCoy (pictured) has warned that excessive pay claims and an increase in industrial discord risk undermining some of the positive economic progress of recent years. In his keynote address to the Ibec CEO Conference, McKoy argued that there can be no return to bubble-economy wage inflation or spiralling relativity pay claims of the past.

“Pay rises and budget tax cuts mean workers will get the equivalent of about two weeks additional pay this year,” he said. “Compared to 2014, the average worker will be better off by almost one month’s pay by the end of the year. This is at a time of historically low inflation. The cost of goods and services across the economy is similar to what it was in 2008. This reality needs to be reflected in wage expectations.

“The suggestion that wages should increase to make property more affordable suggests one of the big lessons of the crisis has been forgotten. A major and far-reaching new approach is needed to improve the supply and affordability of new housing, but wage hikes are not part of the solution.

If labour costs spiral and we lose our competitive edge, we will pay for it in jobs.”

Retail News|May 2016|www.retailnews.ie|9

News Former Spar MD Honoured at World Retail Congress DR Gordon Campbell, former Managing Director of Spar International (pictured), has been honoured at the World Retail Congress (WRC) in Dubai with the prestigious Outstanding Leadership Award.

The award is presided over by the WRC Grand Jury, who select an individual that they believe best demonstrates by their leadership that they have delivered business success, new ideas, executional excellence, as well as passion for the brand and how it serves their target customers.

Prior to taking up the leadership of Spar worldwide, Dr Campbell was Sales and Marketing Director of BWG Foods Ltd (operators of the Spar brand in Ireland) and a Director of Spar Ireland.

Speaking at the WRC ceremony in Dubai, Dr Campbell said that he was proud and honoured to receive the award: “I accept it on behalf of all our independent retail partners who operate the Spar brand in 42 countries around the world. This award is a recognition of their success. I would also like to thank all my colleagues at Spar International over the last 22 years; without their support, this award would not have been possible.”

Bord Bia Tops Reputable List

BORD Bia has been named the most reputable organisation in Ireland, according to the annual Ireland RepTrak 2016 study, announced by The Reputations Pictured are Niamh Boyle, MD, The Reputations Agency, and Aidan Cotter, CEO, Agency. The Bord Bia. study was compiled by The Reputations Agency and their global partners, the Reputation Institute, and ranks the 100 largest and most visible organisations in Ireland, based on 5,093 responses gathered from the general public from January 4 to March 14, 2016.

This year’s report shows that organisations operating in food related sectors were among those with the top reputations, with eight ranked in the top 20 – Bord Bia (1), Lidl (5), Aldi (7), SuperValu (11), Kellogg’s (14), Glanbia (15), Cadbury (16) and Kerry Group (20).

“Our reputation is inextricably linked to the hard work and commitment of tens of thousands of farmers and food producers across the country who have helped to build confidence in Irish food at home and overseas,” said Aidan Cotter, CEO, Bord Bia. “Following six consecutive years of export growth, they, as part of Ireland’s largest indigenous industry, have continued to play a central role in our country’s economic and social progress. While I am proud of everyone in Bord Bia today and take great satisfaction that we have maintained the trust of the Irish public, we know that, ultimately, our reputation is based upon an effective partnership with those farmers and those food producers.”

Repak Advice Column How can Repak help me?

As a retailer, do you place more than 10 tonnes of packaging onto the Irish market and have a turnover greater than €1m? If so, Repak can help you meet your obligation under the European Union (Packaging) Regulations 2014/2015.

Repak has over 2,000 members, who are represented in every aspect of Irish business, including retail, beverages, food, personal care, printing, pharmaceutical, hotels, catering and many more. Repak’s members' fees have contributed to making Ireland a cleaner environment by ensuing their packaging is recycled in an environmentally friendly manner.

Repak, as a lead compliance scheme in Europe, uses the money from its members to subsidise both domestic and commercial packaging recycling. This includes packaging materials collected from households, bring banks and other collection points. For every wine bottle sold to a customer and brought to a bottle bank, Repak pays a fee to the glass recycling company to ensure that the glass goes for recycling. It is the same with plastic wrapping, food cans, drinks cans, cardboard, paper and all the other packaging sold on an everyday basis from every store in the country.

Each year, our members help fund the collection and processing of recycling bins for almost every home in the country. Repak members have: • Helped Ireland grow packaging recycling from 15% in 1998 to 73% in 2015; • Been instrumental in diverting 9m tonnes of used packaging from landfill; • Assisted in the creation of 5,000 jobs in the recycling industry.

If you are interested in joining Repak, please contact us on (01) 4670190 and speak to one of our membership recruitment team, who will gladly help with any enquiries you may have.

10|Retail News|May 2016|www.retailnews.ie

Industry News ALDI SPONSORS COLOUR DASH 2016 IRELAND’S favourite 5K event is back as the Irish Cancer Society launched Colour Dash, sponsored by Aldi Ireland, which takes place in four locations across the country. The Colour Dash, which supports the Irish Cancer Society’s free cancer services for cancer patients and their families across the country, is a five kilometre run that sees participants run, jog and walk the course. At each kilometre, a different colour of powder paint is thrown at participants as they dash their way to the finish line. This year, Colour Dash is coming to Dublin, Cork, Galway and for the first time ever, Sligo. It marks the fourth year of Colour Dash and to date, 10,500 people have participated in the vibrant event, with over four kilograms of colourful powder paint thrown on ‘dashers’. Pictured at the launch of Irish Cancer Society launch Colour Dash 2016 were Spin 103.8’s Daniella Moyles and Cormac Moore, with Noel Birchall, Buying Director, Aldi (centre).

Good4U Fuels Connacht Rugby Success SLIGO based healthy snack company, Good4U, was named as the Official Snack Supplier to Connacht Rugby. The family owned business is set to fuel Connacht Rugby’s success, supplying high quality products with proven health benefits. Good4U was established in 2004 and now employs a staff of 50. Their range of snacks include Roasted Seeds, Super Seed Snacks, Fresh Sprouts and the newly launched Super Bites and Kids Super Bites range, which are naturally rich in calcium, high in fibre and contain energy boosting magnesium. Connacht Rugby stars Eoin McKeon, Ultan Dillane and John Cooney are pictured with Bernie Butler, Good 4 U, and Michelle Butler, dietician, Good 4 U, at The Sportsground, Galway. See www.good4u.ie for more information.

New Centra Opens in Limerick A NEW state-of-the-art Centra store has opened its doors in Mount Kenneth on the Dock Road, Limerick, with the creation of 25 new jobs. Casey’s Centra have an existing award winning Centra store on Dock Road, which has been successfully serving the Limerick community for the past 10 years. The new Centra store has undergone a major refurbishment, with the aim of becoming a destination for great food on-the-go in Limerick. “We are delighted with the opening of this new store, helping to invest in the community of Limerick, creating and sustaining 25 new jobs. We are immensely proud to be bringing this new concept Centra store to the local people and we look forward to welcoming them in our new store,” noted store manager, Kevin Foley, pictured presenting Katie Casey with flowers and chocolates as the first customer at the official store opening.

Kellogg’s Launches Ireland’s Biggest Summer Camp for Kids WITH over 100,000 children taking part last year, Kellogg’s GAA Cúl Camps is Ireland’s biggest summer camp and the 2016 programme was launched recently by David Rawle, star of the TV hit series Moone Boy. David joined an all-star GAA panel of Aidan O’Shea, Ashling Thompson, TJ Reid and Aimee Mackin for an impromptu training session at Croke Park. Kellogg’s GAA Cúl Camps are for children aged 6-13 and involve an action-packed week that focuses on acquiring new skills, improving wellbeing, forging new friendships and ultimately, having fun whilst participating in Gaelic games. The Camps, which started nine years ago, run from July through to August and this is Kellogg’s fifth year of sponsorship. Pictured are Jim O’Neill, Kellogg’s MD, Ireland, and Aogán Ó Fearghail, President of the GAA, with the Cúl Camps ambassadors

Mondelez Launches ‘Live Well’

DUBLIN Gaelic football star Bernard Brogan was on hand to launch Mondelez International’s new staff wellbeing programme, ‘Live Well’. The programme focuses on three pillars, nutrition, fitness and mindset, and encourages staff to sign up to a 60-day ‘Choose Your Move’ team challenge. A Team Captain will be appointed to each team to lead the charge in completing challenges and earning valuable points for the team. Using the dedicated website, participants can keep up with challenges, wellness information and keep in touch with experts, including FitFood’s Philly McMahon and Bernard Brogan, using the ‘Ask the Coach’ facility. As part of the initiative, a series of wellbeing workshops will take place at Mondelez’s Coolock site.

Pictured are : Therese McCormack, Key Account Executive, Mondelez Ireland; Eoin Kellett, Sales Director, Mondelez Ireland; and Bernard Brogan.

FOR SALES ENQUIRIES CONTACT SHS SALES & MARKETING T:+353 (0) 1 4016200

E:INFO@SHS-SALES.IE

WEB:WWW.SHS-SALES.IE

© All Cadbury trademarks and copyright are owned by Mondelez International Group and used under licence

12|Retail News|May 2016|www.retailnews.ie

Industry News XL To Open 20-plus Stores XL has announced that it is planning to add more than 20 new stores to its network by the end of the year as part of its national growth strategy, which resulted in 23 new store openings in 2015. The XL network currently has approximately 240 stores nationwide, providing employment to over 2,400 people. The brand has added more than 100 stores over the past four years, making it the fastest growing grocery retail brand in Ireland. Included in this year’s growth strategy is a target of 5% uplift in like-forlike sales across the XL network, which would bring retail sales to €312m per year. “We have set out a national growth strategy which we feel is achievable in line with improving market conditions and because XL is a very attractive proposition to independent operators,” said John Moane, Managing Director, BWG Foods Wholesale (pictured). “XL

has proven itself to be a very powerful brand, continually evolving alongside consumer expectations, and we will remain focused on the price and value agenda, which has been one of the key determinants of XL’s success to date.” The announcement followed the annual XL Retail Forum, Fresh Thinking, where over 200 attendees gathered to hear from BWG Foods’ management about plans for the brand over the next 12 months, including an enhanced focus on fresh food and store standards.

BIM Green Seafood Business of the Year SOFRIMAR Limited, one of Ireland’s most successful and innovative seafood processors, won the ‘Green Seafood Business Award’ sponsored by Bord Iascaigh Mhara (BIM) at the annual Green Awards. Located in Kilmore Quay, Co. Wexford, Sofrimar has always been conscious of its interaction with the local community and the need to operate in a sustainable manner. As a verified member of Bord Bia’s Origin Green programme and having worked directly with BIM’s Green Seafood Business Programme, Sofrimar have implemented a number of significant projects to reduce their carbon footprint and in doing so have realised significant cost savings. Deirdre Cunningham, Sofrimar, is pictured receiving the BIM Green Seafood Business Award from Donal Buckley, Director of Business Development & Innovation, BIM.

P&G Boxing Clever BOXER and Olympic gold medallist, Katie Taylor, is pictured with Laura McIlwaine, P&G Brand Manager, as Katie and her mum Bridget Taylor were unveiled as ambassadors for P&G’s ‘Thank You, Mum’ campaign ahead of the Rio 2016 Olympic Games.

The ‘Thank You, Mum’ campaign continues P&G’s legacy of bringing a unique perspective to the Olympic Games, as the ‘Proud Sponsor of Mums’. Also announced were the key findings of P&G’s ‘Face of Modern Motherhood’ study, which spoke to Irish mums to try and identify challenges facing mothers today and the special qualities needed to raise a champion, athlete or not! The study revealed that 78% of Irish mums feel they are doing a great job raising their children, especially when it comes to being the primary caregiver and making decisions about how their child is raised.

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Consumers can avail of these free Tayto Emojis by downloading the Tayto App from the App Store or Google Play, with 20 crisptastic Tayto emojis to choose from.

Entries Open for Blas na hÉireann Awards ENTRIES are now open to producers across the island of Ireland for this year’s Blas na hÉireann Irish Food Awards. The Awards, which are now in their ninth year, take place at the Dingle Food Festival in October. “The Blas na hÉireann Awards represent a unique opportunity for food businesses to compete on the all-important delivery of superior taste for consumer benefit,” said Una Fitzgibbon, Marketing Director, Bord Bia. “Applicants benefit from a supportive and highly useful judging process and all winners gain with added value to profile, reputation and market positioning.” Entries are open until June 17 at www.irishfoodawards.com. Pictured are past winners Sharon Greene from the Wild Irish Foragers and Preservers and Ruth Ormiston from Cornude Popcorn.

Altogether more.

Customers love Northern Irelandâ&#x20AC;&#x2122;s multi-award winning food and drink products We have a superb track record at the Great Taste Awards, Irish Quality Food Awards and the Blas na hEireann Awards.

Itâ&#x20AC;&#x2122;s the combination of our quality environment and innovative producers who are dedicated to traceability, passionate about quality and driven to go the extra mile.

To find out more about how Northern Irish food and drink can help drive your business forward, visit BuyNIFood.com

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14|Retail News|May 2016|www.retailnews.ie

Industry News CENTRA AND SUPERVALU SCORE IN LAS VEGAS IT’S not often that Irish retail brands scoop awards alongside international high profile brands such as Louis Vuitton and Chanel, but that’s just what Centra O’Connell Street and SuperValu Blackrock have achieved. New concept Centra and SuperValu stores clinched Gold A.R.E Design awards in Las Vegas recently. Centra O’Connell St in Limerick won gold for the Best Convenience Store, with SuperValu Blackrock in Co. Dublin winning the Best Supermarket. The A.R.E. Design Awards are the USA’s largest and most prestigious store design awards, recognising the very best in international retail design. The awards were announced in Las Vegas at GlobalShop 2016, the world’s largest annual retail design show. The Musgrave owned brands were the only Irish winners and clinched gold alongside other world-renowned brands such as Chanel, Louis Vuitton, LEGO, Honda and Under Armour.

Johnson’s Launch Tonight Maxol Fuelling Malin2Mizen Cycle We Sleep Campaign JOHNSON’S, the number one baby skin care brand in Ireland with more than 120 years’ experience pioneering the science of baby skin care, are excited to launch their new Tonight We Sleep campaign, which highlights the importance of starting and maintaining a bedtime routine for babies. Research commissioned on behalf of the makers of Johnson’s, among Irish mums and dads, identified lack of sleep as the biggest challenge faced by parents of children under one year old (Source: EUMOM research). Establishing a routine is one of the most important things parents can do to help baby sleep better. Johnson’s clinically proven bedtime routine engages the senses and helps baby fall asleep faster and stay asleep longer in three simple steps: bath, massage and quiet time. Johnson’s Bedtime Baby Bath and Johnson’s Bedtime Baby Oil contain NaturalCalm aroma, a blend of calming ingredients, and are designed to enhance the bedtime routine for both baby and mum. Pictured at the launch of Johnson’s Tonight We Sleep campaign are gorgeous baby Cara with her mum Avril Power.

Aldi Opens in Sallynoggin ALDI has opened a new store in Sallynoggin, Co. Dublin, creating 20 new jobs in the process.

The new Sallynoggin store is Aldi’s 18th store in Dublin and brings the total number of Aldi stores in Ireland to 124. “We are delighted to open our new Sallynoggin store and look forward to welcoming many new customers from the local area,” noted Josef Skala, manager of the new store. “Each Aldi store we have opened so far has been a huge success.

We are pleased to make the quality, value and variety of our grocery range available to more people throughout South County Dublin.” Josef is pictured (right) with staff members Seanann McGrath and Shauna O'Sullivan.

MAXOL helped to support the Malin2Mizen Cycle for Cystic Fibrosis, which took place from May 12-15, by donating fuel to the support team and providing refreshments to the cyclists at Maxol service stations along the route. The four-day cycle took place along a scenic route, starting out in Malin Head, County Donegal, and finishing in Mizen Head, County Cork. Maxol donated €1,000 in vouchers to fuel the vehicles of the support team, as well as welcoming cyclists at their service stations along the route by providing refreshment packs containing fruit and water to help keep the cyclists energised and hydrated along the way. Pictured at the launch of the cycle are ambassadors for the Malin2Mizen Cycle for CF, Spin DJ, Ryan Philips and Dublin GAA legend, Alan Brogan.

Londis Sells €8m Lotto Ticket A CUSTOMER of

Londis in The Faythe, Wexford, was the lucky winner of an €8m Lotto jackpot recently. While speculation abounds about who purchased the €12 ticket, the owner of the store that sold it is confident the winner is local. Michael Hanrahan, the owner of Londis in The Faythe (pictured), was thrilled to hear his store had sold the multi-million euro ticket. “At first I thought it was a wind-up, but when I realised it was true I was absolutely delighted. The win has created a great buzz in the area with everyone trying to guess who it might be,” he said.

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16|Retail News|May 2016|www.retailnews.ie

Retail Ireland: Monthly Update Retail Ireland Meets with Low Pay Commission RETAIL Ireland recently met with the Low Pay Commission in advance of the publication of their 2016 report to Government on the appropriate level of the national minimum wage and related matters.

In a recent submission to the Low Pay Commission, Retail Ireland said that the national minimum wage should not be increased beyond its current €9.15 level. The significant rise in the minimum wage last year, along with rising input costs in the sector, means there is no basis for a further increase at this time. The focus for the retail sector has to be on maintaining competitiveness and jobs.

Our submission focuses on five key priorities: • There is no evidence base for any further increase in the level of the national minimum wage in 2017; • A further increase in the national minimum wage at this point would negatively impact upon the creation of new jobs in retail as the sector continues to recover; • A further increase in the national minimum wage could potentially lead to job losses in the sector and/or reduced hours for employees in those businesses who could not afford to pay the increase; • A further increase in the national minimum wage has the potential to negatively impact upon investment in the sector; • A further increase in the national minimum wage will only further add to wage inflation across the sector due to relativity wage claims Retail Ireland estimates the direct cost of last year’s significant minimum wage rise to be €78m, a large part of which will be borne by the retail sector. Retail Ireland stressed to the Commission that last year’s rise put considerable pressure on the sector, which is still 12% behind pre-crash sales levels, and has added not only to wage costs for retailers but also to tax liabilities in the form of employers PRSI, which was only partially offset by adjustments to the bands outlined in Budget 2016.

Retail Ireland is strongly of the view that the level of the national minimum wage should reflect changes in the cost of living and should only be increased in line with trends evidenced by hard economic data.

Retail Ireland Skillnet Training RETAIL Ireland Skillnet, Ireland's leading body for retail education and training, has a range of work based learning programmes available for those employed in the retail sector, from floor staff right up to senior management. The courses, which are fully accredited by Quality and Qualifications Ireland (QQI) and part-funded by the State, cover areas as diverse as customer care, communications, merchandising and display, selling skills, security, as well as warehousing and management. A number of Level 7 and Level 8 degree courses are available, as well as an Executive Masters of Business in Innovation and Leadership.

Accessing education and training is essential for employees’ career advancement and improved competence in the workplace. Professionalising the sector will help to promote retail as an attractive and desirable career choice and Retail Ireland Skillnet is committed to up-skilling all employees within the sector.

As Ireland's longest running and most successful Skillnet-affiliated initiative, and since our establishment in 2000, over 14,000 retail employees have completed the training they need to acquire new skills and find new jobs in Ireland’s largest industry.

Training and educational programmes are delivered through centres in Galway, Dublin and Letterkenny. For more information, see www.retailirelandskillnet.com.

Brexit: A Real Threat to the Retail Sector BREXIT would have a number of effects for Irish retailers, including regulatory, cost competitiveness, product sourcing issues and energy cost increases. If the UK leaves, it is likely that Ireland will have to implement EU customs controls on everything coming from the UK. The introduction of new customs controls and duties will place greater pressure on the cost base of Irish retailers, who will have no choice but to increase prices. In the long term, this will negatively affect everyone’s standard of living and could affect competitiveness within the sector.

Ireland’s economy is in a position of great uncertainty. A global slowdown, local political uncertainty and the prospect of the Brexit vote loom large over Ireland’s economic prospects. Given that household debt-to-income is still the third highest in Europe, Irish households are likely to be extremely sensitive to any external event which weighs on consumer incomes or sentiment. All this is happening while the Irish retail sector, which employs almost 275,000 people, is still recovering from the toughest period in its history.

The ultimate consequences of a UK exit from the EU are impossible to quantify and accurately predict. Consumer sentiment data reports that Irish consumers are concerned about the upcoming Brexit vote and a less certain economic and political environment. While this increased economic unease reflects risks rather than current realities, it is possible that Irish retailers could be facing into a summer of great uncertainty due to a rapidly changing European and global environment.

Need more?

For more information about what we do and how your retail business can benefit from our unique services and supports, please visit us at www. retailireland.ie.

Tel: 01-6051558 www.retailireland.ie

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18|Retail News|May 2016|www.retailnews.ie

Grocery Goods Regulations

What the Grocery Goods Regulations Mean For You Patrick Kenny, Member of the Competition and Consumer Protection Commission, explains what retailers and wholesalers need to know about the new Grocery Goods Regulations, which came into effect on April 30.

ON April 30, 2016, a new set of Regulations – the Consumer Protection Act 2007 (Grocery Goods Undertakings) Regulations 2016, known as the Grocery Goods Regulations, took effect. It is important that those retailers and wholesalers that fall under the remit of the Regulations are aware of their new obligations and take steps to ensure that they are in compliance.

Why were the Grocery Goods Regulations introduced?

The Grocery Goods Regulations were introduced to bring more predictability and certainty into trade relationships between suppliers and grocery businesses operating in Ireland. The Regulations follow a commitment made in the Programme for Government 2011-2016 to deal with a number of unfair trading practices.

Following a public consultation exercise, the Regulations were finalised and signed into law by Richard Bruton TD, Minister for Jobs, Enterprise and Innovation, on January 27, 2016, and a set of guidelines regarding the Regulations were published in March 2016.

Who Is Affected?

The onus is on wholesalers and retailers of grocery goods to assess whether the Regulations apply to their businesses. In coming to a decision, you must consider the following: firstly, the size of your business’s annual turnover - the Regulations apply to only those retailers and wholesalers of food and drink in Ireland who have, or are part of undertakings with, a worldwide turnover in excess of €50m. If your business has a turnover of this scale, you are considered a Relevant Grocery Goods Undertaking (RGGU) under the Regulations.

Secondly, you need to consider the nature of the relationships with your suppliers. The Regulations specifically relate to the direct business relationship between

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Grocery Goods Regulations Compliance Requirements Under the Regulations, RGGUs are required to appoint and train appropriate staff members to be responsible for compliance with the Regulations and for informing other staff about their implementation. They must also appoint a ‘liaison officer’ who will deal directly with the Competition and Consumer Protection Commission (CCPC) in relation to the Regulations. In addition, RGGUs must maintain specified records of dealings with suppliers and keep certain compliance related records for inspection by the CCPC. Finally, RGGUs must also demonstrate their compliance with the Regulations in an annual compliance report to the CCPC. The Grocery Goods Regulations were introduced to bring more predictability and certainty into trade relationships between suppliers and grocery businesses operating in Ireland.

a supplier and an RGGU, which can be either a wholesaler or a retailer. The wholesaler-retailer relationship, however, is not within the remit of the Regulations.

Main Requirements of the Regulations There are a number of provisions in the Regulations, including the following:

• • • • • • •

•

Grocery goods contracts must be in writing and in clear, understandable language; The termination, variation or renewal of contracts is not allowed, unless provided for in the contract; Suppliers can’t be forced to deal with third parties for goods or services; Force majeure – parties can’t be held liable for failure due to circumstances beyond their reasonable control; Retailers / wholesalers must provide forecasts of the volume of goods required, on request from suppliers; Retailers / wholesalers must pay their suppliers within 30 days, unless otherwise provided for in the contract; Retailers / wholesalers are prohibited from seeking payments from suppliers for stocking / displaying / listing grocery goods, promotions, marketing costs, retention / increased allocation / better positioning of shelf space / wastage / shrinkage - unless in specified circumstances and provided for in the contract; Retailers / wholesalers are prohibited from seeking payments from suppliers for advertising or display of grocery goods on their premises.

Grocery goods contracts must be in writing and in clear, understandable language.

The Role of the CCPC The CCPC has a mandate to enforce competition and consumer protection law and we work to protect and strengthen competition, empower consumers to make informed decisions Patrick Kenny, Member of the Competition and protect them and Consumer Protection Commission. from harmful business practices.

The new Grocery Goods Regulations are an important addition to our remit and we will take an active role in promoting compliance among RGGUs. The CCPC has a role in monitoring compliance with the Regulations, can follow-up on complaints received and has powers to conduct inspection activity and initiate investigations into alleged non-compliance. The CCPC can take formal enforcement action, including, if appropriate, initiating prosecutions through the Courts in cases where breaches of the requirements are encountered.

It is also important to point out that any aggrieved party has the right of private action against an RGGU for alleged non-compliance with the Regulations. Prior to the Grocery Goods Regulations taking effect on April 30, 2016, the CCPC has been engaging with key stakeholders in the sector, including the main wholesale and retail groups affected by the Regulations, to promote a culture of compliance across the sector.

What Happens Next?

Any wholesalers / retailers of grocery goods, who have not already done so, should examine the Regulations to assess the relevance to their business and take the necessary steps to ensure compliance. All grocery goods contracts, entered into or renewed after April 30, must be in writing and RGGUs should maintain records of their dealings with suppliers and other compliance related records. Finally, the first annual compliance reports, covering the period from end April 2016 to end December 2016, must be submitted to the CCPC no later than the end of March 2017.

Suppliers of grocery goods are also encouraged to familiarise themselves with the Regulations and to engage with wholesalers or retailers that they supply on the changes arising from the new Regulations.

Further information is available on the “Compliance for Business” section of www.ccpc.ie and queries relating to the Regulations can be emailed to grocery@ccpc.ie.

20|Retail News|May 2016|www.retailnews.ie

National Lottery

Stores Star in New National Lottery Programme The National Lottery has announced a €3m investment in its new ‘Star Store’ retail excellence programme, designed to drive sales growth and support profitability for retailers.

THE National Lottery has launched a new Star Store Programme, designed to create a new standard of excellence in lottery retailing. The programme will benefit from significant investment of €3m from National Lottery’s Head of Sales, Niall Andrews is pictured in Hannon’s SuperValu in Enfield, National Lottery, including over €2m in Co. Meath, a National Lottery Star Store. point of purchase equipment alone during 2016.

The Star Store Programme has been built with the National Lottery retail agent at its core and is designed to Why has the National Lottery developed the Star Store drive sales and support profitability in what is already the programme? most profitable two feet of counter space in-store, due to the The National Lottery has developed the Star Store share of spend the Lottery category commands. programme to set a new benchmark of excellence in lottery “We are delighted to be rolling out this new and retailing that will see the National Lottery work closely with innovative programme to our retail partners,” said Niall retail agents to grow sales and profitability. Together with Andrews, Head of Sales, National Lottery, who talks us our retailer partners, the National Lottery wants to build a through the Star Store Programme and what it means for €1 billion business. retailers.

What investments are the National Lottery making as part What is the Star Store programme? of the Star Store programme?

The Star Store programme is an investment and A programme with the ambition of Star Store requires the development plan from the National Lottery that will drive support of a ‘best in class’ service and distribution model a new standard of excellence in lottery retailing that will and will benefit from significant investment of €3m from grow and increase profitability in National Lottery retail the National Lottery, including over €2 million in point of agents. The Star Store programme will focus on a number of purchase equipment alone during 2016. key strategic areas in-store: equipment positioning, product The National Lottery are developing industry leading range, availability, display and merchandising standards, Point of Sale and new technology solutions for retail promotion and execution. agents. Over the coming months, we will begin to install

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National Lottery Star Gazing What is Star Mark?

Star Mark is a highly progressive scoring system that will be used as a measurement against the new standard set by the Star Store Programme and will ensure opportunities for sales growth in store are identified and fully maximised.

How is a Star Mark awarded?

A star mark score (from one to 10) will be awarded following a store audit. The scope to make improvements to positioning, product range, display and merchandising standards, along with opportunities to proactively drive sales in-store, will be identified and communicated through the audit.

What is a Star Plan?

When retailers receive their star mark rating, the National Lottery will then work with stores to develop a Star Plan. The Star Plan is a personalised business plan to help stores identify opportunities for sales growth and fully maximise their potential.

Through the Star Plan, the National Lottery will provide ongoing support to retailers, including sales support and development, support calls from the National Lottery team, assistance on business planning and audits to help measure and track improvement. The Star Plan will be further supported with a comprehensive incentive scheme called Star Rewards.

What are Star Rewards?

A comprehensive incentive package has been established that will see all retail agents who achieve a certain Star Mark rating rewarded accordingly for their support and commitment to the programme. One store will be awarded the National Lottery Star Store Retailer of the Year title later this year.

For more information, visit www.lottery.ie, www.facebook.com/nationallotteryireland, www.twitter.com/nationallottery

The National Lottery will be rolling out a highly sophisticated predictive ordering system for scratch cards, whereby system algorithms will automatically calculate stock range and replenishment order quantities to optimise the lottery scratch card offer for retailers.

Together with its retail partners, the National Lottery wants to build a â&#x201A;Ź1 billion business.

new lottery counter units that will transform display and productivity at the Point of Sale. We will also be rolling out a highly sophisticated predictive ordering system for scratch cards. System algorithms will automatically calculate stock range and replenishment order quantities to optimise the lottery scratch card offer for retailers.

How does the Star Store Programme work?

The programme will begin with retailers being audited and rated with a Star Mark, a unit of measurement for the Star Store programme. The scope to make improvements to positioning, product range, display and merchandising standards, along with opportunities to proactively drive sales in-store, will be identified and communicated through the audit.

When retailers receive their star mark rating, we will then work with stores to develop a Star Plan.

The Star Plan is a personalised business plan to help stores identify opportunities for sales growth and fully maximise their potential. Star Rewards will recognise and reward retail agents who have reached the very highest standards of excellence as part of the Star Store programme.

How does the Star Store Programme support the retailer?

The Star Store programme has been designed with the retailer at its core, and sees the National Lottery work with the retailer to grow and develop their lottery business instore. Through the programme, opportunities for sales growth in store will be identified and fully maximised. Retailers will benefit through improved Point of Sale, ordering systems, supported on an ongoing basis through Star Plan and recognised through Star Rewards.

22|Retail News|May 2016|www.retailnews.ie

Shop Profile

Gala Performance in Cork City Ciarán Lynch’s Gala store in the Glen in Cork City is reaping the rewards of its recent rebrand, reflected by an increase in sales across the entire store.

CIARÁN Lynch’s newly rebranded Gala shop on Glen Avenue in the Glen in Cork City has been warmly welcomed by local residents. The store owner is delighted with the rebrand, which he feels has transformed his shop into an ultra-modern convenience store, perfectly serving the needs of its diverse customers.

Growing up, both of Ciarán’s parents worked in the grocery trade, so it was not surprising that five years ago, after seeing the perfect location for a corner shop, Ciarán and his wife, Gráinne, made the decision to move into the grocery retail sector themselves.

Partners in Success Ciarán and Gráinne found themselves navigating the tricky waters of opening a new business in a difficult economy. However, the store owners and their staff learned quickly and grew to know their customers. Last year, Ciarán decided it was time to take the shop to a new level and while investigating his options, the Gala Group stood out to him.

“I had an idea of what I wanted to do with the shop, and when I saw what the Gala Group offered, it was exactly what I wanted,” Ciarán tells Retail News. “I heard great things from other retailers that worked with Gala; then I met Colin McTaggart and I was really impressed by his passion and enthusiasm. The Baker’s Corner concept was something I really wanted and the Costa Coffee offering complemented it perfectly.”

Ciarán has used his transition to the Gala Group to shift sales towards higher volume and higher margin, a combination that should grab the attention of any retailer.

“The process has been remarkably smooth,” according to Ciarán. “We kept trading through the changes and it really engaged the customers. It proved that Gala has really strong recognition in

Pictured outside Gala on Glen Avenue are (l-r): Owen O'Sullivan, M&P O'Sullivan Ltd; store owner Ciarán Lynch; and Colin McTaggart, Retail Operations Executive, Gala Retail Services.

the area because my customers were delighted they were getting a Gala shop. There was no major construction work in the project, but the changes we made have changed the business a great deal.”

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Shop Profile Fact File Owner: Ciarán Lynch Location: Glen Avenue, The Glen , Cork City Size: 1,600 square feet retail space No. of Staff: 10 full time & part time Opening Hours: Opening Hours: 07:30-21:00, seven days a week

in the shop” Billy Massey, Retail Operations Manager, Gala, explains. “That may seem to run against the grain with the notion of food-to-go solutions, but we knew this shop had a customer base that would support it and we were looking to create a complete solution for Ciarán and his customers.”

Identifying Your Customers With high profile national sponsorships such as Special Olympics, an organisation close to the hearts of almost all Irish people, and other events such as sponsoring the Irish Film and Television Awards and parkrun, the Gala brand has been receiving improved recognition from shoppers around the country. Identifying the distinct needs of the different shopper types visiting Lynch’s became the next priority in the project.

Lynch’s Gala has two main, distinct, categories of shopper. The first are from the nearby barracks, who are looking for food-to-go solutions, with a general preference for healthier options. The second group is from the large number of local residents, who are willing to shop in their local shop and avoid the traffic of Cork City but only if the price is right. By targeting the needs of both groups, the new look Gala store has made big changes in a very small amount of time.

“As part of this project, we increased the grocery offering

Shop-Wide Sales Surge The store owner has been impressed with the results to date.

“We’ve seen a lift across the entire shop,” Ciarán enthuses.

“We are very close to finishing the project now and already sales have seen significant shifts. Grocery is strong, and the Baker’s Corner, the deli and coffee offering are all driving a higher volume of higher margin sales.”

Ciarán pays particular tribute to M&P O’Sullivan, his local Gala wholesaler. “They are also a family run business, and they are a fantastic group of people to work with.

Their order fulfilment is regular and accurate and they go above and beyond when it comes to helping me with any unexpected issues that arise, which is not all that common in grocery retail,” he stresses. “By choosing to work with the Gala Group, I have found an overall package and a group of people that have helped me to achieve exactly what I set out to do.”

The feeling, it seems, is mutual, and Gala are delighted to have partnered with Ciarán. “It’s been fantastic working with people like Ciarán and Gráinne and their whole team,” says Billy. “It’s a real family business and they have such a strong work ethic that we are proud to be able to help them bring their shop to the next level. We’ve all put in a lot of work in a small amount of time and the fact that we’ve seen such big changes is testament to the commitment of everyone involved.”

Gala in The Glen embodies the Gala concept of the local shop, working with the local wholesaler, to serve the local community. By focusing on the needs of different types of shopper, Ciarán and his partners in Gala have been able to access the potential sales that existed in the community served by Lynch’s store. This is down to the hard work of a highly talented, committed and dedicated group of people who strive to ensure that the shop is equipped to give its customers exactly what they need, when they need it.

24|Retail News|May 2016|www.retailnews.ie

KitKat

Breaking With Tradition The Iconic KitKat brand is over 80 years old, yet it remains as relevant today as it was on its launch in 1935. Maria McKenna, Marketing Manager, Confectionery, Nestlé Ireland, explains why.

THE KitKat brand is one of the most iconic and enduring, not only in the confectionery category but in the entire grocery spectrum. From genre-breaking advertising campaigns to product innovations, the brand has been at the forefront of chocolate confectionery for more than 80 years.

Maria McKenna, Marketing Manager, Confectionery, Nestlé Ireland, talks us through the brand’s success.

KitKat celebrated its 80th birthday last year. Why do you think the brand has stood the test of time so well?

A combination of things: firstly, it was a ground breaking product when developed over 80 years ago and ultimately consumers’ initial enjoyment and love of the product has not abated. Secondly, its original brand proposition of being the perfect choice for a break has remained consistent over the decades. Thirdly, the brand has not stayed still over those decades; whilst the quality and taste experience has remained integral to its success as a brand, it has evolved and innovated in terms of various flavours and formats over the years. Most importantly, it has innovated in how it connects and has stayed relevant to consumers of all ages through our marketing content and of course in this digitalage, the platforms we use.

Maria McKenna, Marketing Manager, Confectionery, Nestlé Ireland.

KitKat’s new campaign allows consumers to use their smartphone to scan a QR code on branded packs across the KitKat range to bring them to specially selected content.

How much has the KitKat brand changed over that time?

KitKat as we know it was first launched in 1935. With its trademark red wrapper, crisp wafer and chocolate fingers, it was originally devised as ‘a snack workers could pack into their lunchboxes’. Ever since, KitKat has been inextricably linked with the concept of break times. For its first 64 years, KitKat was only available in two-finger and four-finger formats. But following the successful launch of KitKat Chunky in 1999, there have been further innovations in both format and flavour variants.

Recognised in the Guinness Book of Records as one of the best-selling confectionery brands in the world, KitKat was also highlighted by Time magazine as being one of the most influential confectionery bars of all time. Currently, over 17 billion KitKat fingers are eaten across the globe each year.

KitKat has enjoyed iconic and memorable advertising campaigns over its lifespan. How has the advertising strategy changed over the years?

Yes, it is a rather envied brand in that regard. If you were to poll your readers on the most renowned brand tagline of all time, I’m sure ‘Have a Break, have a KitKat’ would appear near the top of the list. This well-known tagline, along with a lot of ‘firsts’ in the advertising world, have helped keep

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KitKat the brand relevant, modern and fun, whilst protecting its heritage. While we would not walk away from the legacy of such an established and iconic tagline, our advertising direction has continued to evolve, with the ‘break’ a central focus.

KitKat may have a long standing association with breaks but the traditional break of everyone stopping at 11 o’clock, sitting down together and talking about what happened on TV the night before has changed. The nature of consumers’ breaks is now much more fluid. What we have seen emerging is a growing trend towards ‘micro-breaks’. People are taking shorter breaks and multi-tasking as they use their smartphone to check social media or watch a YouTube clip during this time.

All of which is giving the KitKat brand lots to think about in terms of where and when to engage with consumers.

KitKat continues to innovate in how it connects and has stayed relevant to consumers of all ages, with its latest campaign being a partnership with YouTube.

As there are no longer set ‘break times’ any more, our advertising campaigns are adapting to that. Social media is, therefore, something that, as a brand, we’re tapping into and building specific campaigns with global media partners more extensively. Another trend we are responding to is the use of catch-up TV and video on demand.

‘Moment Marketing’ is also integral to KitKat’s global advertising strategy, as interacting with other brands such as Red Bull and Oreo online has led to a new way of making the most of the brand’s playful personality and tone of voice.

In 2014, KitKat jumped into social media chatter around what became known as Apple's "#bendgate". The hashtag #bendgate had begun trending on Twitter after reports that the Apple iPhone 6 was bending in people’s pockets. In a short, clever, fast and on-trend, tweet, KitKat tweeted ‘We don’t bend, we #break”. Our post was retweeted more than 28,000 times, gaining thousands more followers and more than 10,000 ‘favourites’ for the brand.

Google also named version 4.4 of its mobile operating system Android KitKat in a collaboration that proved to be KitKat’s most successful digital and creative global branding campaign to date.

Last year saw the ‘Celebrate the Breaks’ campaign. What is in the pipeline for this year?

‘Celebrate the Breaks’ in 2015, was the first ever simultaneous global-wide

campaign for KitKat. It saw our brand focus on the very personal and individual relationships people have with KitKat. For the first time in the brand’s history, the word KitKat was replaced on the front of pack with one of 400+ limited edition designs featuring 72 different break types.

The campaign mediums were all connected by the use of the hashtag #mybreak which was moulded into the actual chocolate of the KitKat bars, thus extending the reach of the campaign even further and ensuring no consumer can miss it.

We followed this up at the start of this year with a quirky new campaign, ‘The Break Off’, which focused on the rather unique eating rituals consumers have when it comes to eating the product.

This month, consumers will be invited to have another reason to make their breaks special as they get to dial up their individual ‘break’ moment through a major partnership between KitKat and YouTube. With over 36% of YouTube viewers admitting to watching video content as part of a short break, the new campaign will give KitKat fans instant access to 74 pre-selected videos across four categories: sport, comedy, music and gaming.

Breakers simply use their smartphone to scan the QR code on branded packs across the KitKat range, which will also carry the famous YouTube logo and eye-catching graphics and through the QR code, they will be brought to related videos awaiting them.

Are there any new products hitting shelves this year?

While retaining loyal consumers with much loved favourites such as milk and mint, KitKat has continued in recent times to attract new fans, with a series of flavours such as Cookies & Cream, as well as innovative limited edition offerings such as Peanut Butter. Flavour innovation is an on-going part of our strategy so you can rest assured that KitKat is not about to have a break in that regard just yet.

How will you ensure that KitKat remains one of Ireland’s favourite confectionery brands in the years to come?

From a marketing perspective, we will ensure that it continues to evolve through our strategy of giving consumers more reason to ‘Have a Break’ and exploring what #mybreak means to each of them. It’s also about continuing on a journey that embraces new opportunities creatively, while remaining loyal to the core essence of our brand. At all times, our focus remains on strengthening consumer engagement so that KitKat is as relevant today as it was over 80 years ago.

New KitKat packs coming off the production line, with the YouTube promotion and QR code on-pack.

26|Retail News|May 2016|www.retailnews.ie

Show Me I.D

Show Me I.D Awareness Week

Retailers and trade associations up and down the country are joining forces for Show Me I.D Awareness Week 2016, to ensure compliance for age restricted products.

MONDAY, June 27 sees the launch of the sixth annual Show Me I.D Awareness Week. The Show Me I.D programme has become the national youth action prevention tool of choice for 2016 retailers and provides retailers for your g in 2 in and their staff across Ireland a ne tr 7th Free onli e related sales JUN with practical tools and advice to ag staff on help them to prevent minors from accessing tobacco and other age restricted products.

At the heart of the Show Me I.D campaign is a free, practical continues. “It helps staff web resource, www.showmeid.ie, which provides online deal with difficult customers training and downloadable documents, including FAQ’s, by being able to refer to and training completion form and a refusals register. To date, point to the signage when the campaign has helped over 8,000 retail staff to build their refusing sale.” knowledge and confidence to operate within the law on age “Show Me I.D teaches restricted sales. staff when to ask for I.D, what types of identification Protecting Your Business to accept, how to spot “Show Me I.D helps protect my business,” explains Joe fakes and how to deal O’Reilly from Bus Stop, Nutgrove, “and although it’s not a with customers who are legal requirement to participate in the campaign, it helps my underage,” notes store staff to abide owner Kevin Herlihy of by the law. It Centra, Grand Parade and serves as a tool Oliver Plunkett St, Cork. to protect my “It is a vital tool for any staff against shop owner whose staff are any legal involved in the sale of age restricted products and I would action, fines encourage as many of my colleagues in the retail trade as and or possible possible to take part in this year’s awareness week.” imprisonment by providing Retailer Responsibility Packs education To mark the launch of Show Me I.D Awareness Week 2016, on the sale Retailer Responsibility Packs will be given to over 3,000 of regulated retail outlets, containing badges, window stickers, pens, till products.” wobblers and presenters. To maximise reach, the campaign The will also include press, printed leaflets, emails, updates to initiative www.showmeid.ie and a competition with the chance to win “allows staff prizes, including iPads. to deal with Building on the digital success of 2015, this year sees customers the social media campaign broadening across Facebook and in a nonTwitter to increase the reach of the campaign and its key discriminatory messages to trade partners throughout Ireland. manner,” Joe O’Reilly, Bus Stop newsagents, Nutgrove Follow the campaign on Twitter @ShowMeID1 or O’Reilly Shopping Centre, Dublin.

Facebook.com/ShowMeID1.

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Next Generation Traceability Consumers, trade customers and regulators are increasingly demanding access to a long list of detailed product data such as ingredients and allergens as well as recipes, country of origin and sustainability criteria. Meet that challenge head on with a cloud based traceability solution built on industry-agreed supply chain standards.

Contact GS1 Ireland today to learn more about how standardised data can deliver efficiency, proďŹ tability and new market opportunities for your business.

T +353 1 208 0660 | E info@gs1ie.org www.gs1ie.org/retail

Connect with us

28|Retail News|May 2016|www.retailnews.ie

Traceability

The Evolution of Traceability

Denis O’Brien, Director of Standards and Solutions, GS1 Ireland, explains why traceability is a hot topic for food manufacturers, retailers and consumers, and details some of the innovative ways to send, receive and capture data being adopted by Irish businesses today.

IRELAND is known globally for its high quality produce and production standards.

Through various initiatives, businesses are capitalising on this strength to drive sales locally and internationally. Maintaining an effective and modern traceability system is a vital part of safeguarding both our reputation and revenues. To find out more, we spoke to Denis O’Brien, Director of Standards and Solutions at GS1 Ireland, a man who has over 30 years’ hands-on experience of production systems and data management.

How has the whole are of traceability changed over the years?

Regulatory, commercial and consumer demands have immeasurably changed food

production since I started out in IT over 30 years ago. I can remember a time, before the introduction of current food safety and traceability legislation, when it was common for product to be sent out from a manufacturer without any identification marks. Often, product was dispatched in no more than a branded carton, with weights and expiry dates simply handwritten on the box. It wasn’t uncommon for many boxes of product to look exactly the same and there certainly wasn’t any printed data such as a unique identification number (barcode), or batch or lot data.

Contrast that with today, where every box, and even every individual product unit, can be individually identified and tracked. This is due in large part to the

Denis O’Brien, Director of Standards and Solutions, GS1 Ireland.

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Traceability greater availability and relative affordability of printing and scanning hardware and software, even for smaller artisan producers.

For example, if a barcode label with a batch number is printed and applied at the time a box is packed and scanned to be dispatched to a customer, it is possible to build up a detailed picture of what product went to which customer.

This gives far richer information than simply knowing how many boxes were invoiced to a customer.

In the event of a recall today, many modern systems enable you to call up a specific batch of product and to identify all of the customers that received product from that batch, detailing the delivery dockets and delivery dates. This facilitates a far more sophisticated recall than ever possible previously, should one be needed.

Today, every box and even every individual product unit can be individually identified and tracked.

Consumers want to be able to scan products and research information about ingredients, allergens, a product’s origin or sustainability credentials.

What have been the key drivers for implementing traceability?

Obviously, the biggest driver for traceability is legislation and consumer safety. However, today’s traceability systems go far beyond fulfilling the basic requirements of recording the ‘one-step-forward’ and ‘one-step-back’ required by law.

Traceability is an integral part of production processes, not a stand-alone system.

For example, there is no legal obligation to maintain ‘internal’ traceability, but providing full production tracking where all ingredients, raw materials and other inputs are specifically linked to batches of finished product would be a minimum requirement for many major retail customers.

Another key function of traceability and production systems is the calculation of ‘mass balance’, where the total volume of inputs (e.g. ingredients) that goes into a process is recoded and measured against the volume of finished product and waste. These are all key measures to ensure the integrity and security of the supply chain and ultimately to deliver consumer safety.

What is the biggest challenge facing food businesses today, in terms of maintaining traceability?

I would say managing the data side of food production and traceability is probably the most complex part and often the area that a lot of organisations struggle with. It is critical that companies take the time to analyse exactly what data needs to be recorded for traceability. How is that data going to be captured and what format is it to be stored in? Is data going to be sent from another supplier? Do you need to share specific data elements with a customer? Managing data flows will be a key part of business survival in the future.

There are a whole host of both traditional and new innovative ways to send, receive and capture data that

are being adopted by Irish businesses today, principally to meet the needs of both retail customers and the end consumer. These range from scanning barcoded pallet labels to sending EDI despatch advice messages. New cloud based data sharing solutions are also becoming more widely utilised, enabling everyone along the supply chain to share product master data or to publish traceability information, and for different parties to access data subject to defined permissions and authorisations. This is the future of data management and traceability and it is a lot more sophisticated than the basic ‘one-step-forward’ model.

Cloud-based data sharing is also the solution to meeting the needs of consumers, who are ever more demanding in terms of the kind of data they wish to access. Armed with their mobile phones, consumers want to be able to scan products and research information about ingredients, allergens, a product’s origin or sustainability credentials.

This wholesale storing and sharing of information is only possible with a standardised infrastructure and cloud based models.

Where does GS1 fit into this process?

GS1 is a not-for-profit, membership organisation. Any business that has a licence from us for barcodes or an EDI mailbox is a member. Having a GS1 Company Prefix grants your business a licence to use the full spectrum of GS1 identification numbers and standards, ranging from barcodes for products and outer cases to specifications for pallet labels. A lesser known but increasingly important part of GS1 standards is that of data standardisation and data quality; elements that are critical in this digital age, where the sharing of accurate, standardised and time stamped data needs to happen in real time. Anyone working on a data quality or integration project in their organisation is welcome to contact us for advice and support.

If a barcode label with a batch number is printed and applied at the time a box is packed and scanned to be dispatched to a customer, it is possible to build up a detailed picture of what product went to which customer.

30|Retail News|May 2016|www.retailnews.ie

Burton’s Biscuits

Burton’s Shakes Up Biscuit Market Burton’s Biscuit Company are shaking up the biscuit sector with the launch of new Cadbury Biscuits pack formats across some big name brands.

BURTON’S Biscuit Company is set to accelerate the growth of the out of home biscuit occasion with the relaunch of the Cadbury Special Occasions range in a new, contemporary portion pack format.

The new-look Cadbury Special Occasions range will see Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and award-winning Cadbury Wispa biscuits (124g), move to four snack packs of two biscuits per portion (eight biscuits per carton, RRP €2.69), replacing the current tray format.

New Technology The company has invested in new technology to flow wrap and carton the new pack format for the €11m Cadbury Special Occasions range (Source: Nielsen, Total coverage, MAT, value sales to w/e 10/10/15).

“Demand for biscuits that can be eaten out of home, or on the move, is rising sharply,” says David Costello, Burton’s Biscuit Company’s Head of Category & Shopper Management.

“Introducing Cadbury Special Occasions in an The new-look Cadbury Special Occasions on-the-go portion range will see Cadbury Dairy Milk, Cadbury Crunchie and Cadbury Wispa biscuits moving pack format will enable people to four snack packs of two biscuits per to enjoy some portion.

of Ireland’s best-loved biscuit brands in a highly convenient format.

“The portion packs performed well in consumer research, with shoppers identifying the benefits of improved portion control and the opportunity to enjoy these household favourites when and where they choose (Illuminas, bespoke consumer research, May 2015).”

Cadbury Fingers Burton’s Biscuit Company is also Burton’s Biscuit Company is introducing new introducing new contemporary pack contemporary pack formats for Cadbury Fingers, a 138g formats for its power sharing pack and a 228g family pack. brand, Cadbury Fingers, broadening the consumption occasions for the brand.

Cadbury Fingers is adding two new SKUs; a 138g sharing pack (RRP €1.69), an increase on the current core 114g pack, and a 228g family pack, a larger pack aimed at family sharing occasions for larger households (RRP €2.69).

The packs will be accompanied by a new design, with clear messaging and style to indicate the end consumption occasion, and a front of pack flash, highlighting the Cadbury Fingers brand USP; that the biscuit is ‘Covered in Cadbury Dairy Milk Chocolate’.

“Research shows that consumers have high awareness and love for the Cadbury Fingers brand. However, portion control is a growing priority for shoppers, with guilt regarding consumption being the current number one barrier to purchase,” says David Costello.

“With the addition of these new packs for Cadbury Fingers, Burton’s recognise the changing needs of consumers and in turn, are helping retailers to drive incremental profits with different pack sizes to suit all households and a wide variety of consumption occasions.”

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32|Retail News|May 2016|www.retailnews.ie

Retail News Interview

Tapping Into the Beer Market There is a balance to be struck between everyday low prices and discounting “that requires a level of science to ensure a long term sustainable beer category”, according to John Kelly, Off Trade Director at Heineken Ireland.

JOHN Kelly has been Off Trade Director with Heineken Ireland for five years, during which time the Heineken brand took the number one position in the off trade in both value and volume terms. He also presided over the development of a host of new products in the off trade, including last year’s high profile launch of Orchard Thieves. In a wide-ranging interview, he discusses the emergence of the value-centric consumer, questions the continued focus on discounting across beer and cider and explains why legislation should strike a balance between promoting public health and safeguarding jobs and local business in our communities.

How has the off trade changed in your five years with Heineken Ireland?

Modern retail continues to dominate the off trade channel, with convenience a consistent performer, slowly but solidly gaining share year on year. The market, however, has structurally changed, with the growth of the discounters carving out a slice of the off trade market.

Furthermore, the competitive landscape has changed, with new brands entering the market. The emergence of craft and growth of private label is challenging more established brands to become more relevant, innovative and disruptive in wowing shoppers.

And the era of digital disruption is upon us. PWC recently published a report that stated that of the people surveyed, 59% followed favourite brands on social media, a pretty compelling reason to embrace the digital challenge as we look ahead to the next five years.

You took over the role in the midst of the recession. Have things improved since?

The off trade has always been a dynamic and evolving channel and that was no different during the recession. As disposable income collapsed and consumer confidence was at an all-time low, there was a constant focus on price.

As we emerged from recession, we have found, however, that value remains a key driver for Irish consumers. During 2015, consumer sentiment reached an all-time high, indicating that Irish consumers had a more optimistic outlook and were feeling more financially secure. However, this did not translate into increased spending, as shoppers’ behaviour has fundamentally changed.

This presents both a challenge and an opportunity for Heineken Ireland in working with our retail partners in order

Retail News|May 2016|www.retailnews.ie|33

Retail News Interview are not afraid to take risks and be ahead of the trends. In fact, our ambition is to lead the category, challenging the status quo and offering consumers and shoppers alike truly innovative products and experiences.

How important are new product launches to the off trade, particularly in beer and cider?

New Product Development is the main driver of value growth within LAD (long alcoholic drinks), so innovation now and in the future will be critical to the ongoing health of the category.

HEINEKENLIGHT.IE Importantly, new product launches tend to have significant Heineken Ireland are confident that Heineken Light will drive both new and lapsed consumers category investment, which drives back into the lager category and ultimately drive overall value for the category. overall category value. to be at the forefront of offering shoppers a differentiated In 2016, Heineken Ireland will be investing in three approach and ensuring they continue to engage with our new stars, Heineken Light, Orchard Thieves Light and category.

Desperados Nocturno, to continue to drive category value in the off trade, all with large-scale launch plans During the economic downturn, Irish consumers moved and investment. Our award-winning advertising creates from the on to the off trade. Since fortunes have begun awareness, our innovative POS in-store disrupts the shopper, to improve, have consumers returned to the pub or is the reminding them of the ATL and prompting purchase.

Irish off trade still as vibrant?

Certainly in the earlier years, the on trade saw volume Last year saw Heineken Ireland launch Orchard Thieves decline, but this decline was merely a continuation of the into a cider market that was traditionally dominated by one trend that we had seen since the mid-1990s. The on trade brand. How has it performed? share in Ireland is significantly higher than in other Western Orchard Thieves has had extraordinary success since European markets and the decline was seen almost as a its launch last May. The impact of the brand has been natural correction of that imbalance. In the off trade, while phenomenal in terms of turning around a sleepy cider we saw volume growth, the focus on price was constant, category and reinvigorating growth, bringing in new and there was a big volume shift towards discounters with consumers to the category and achieving impressive repeat private label establishing a strong foothold in the Irish purchase rates. market.

Shoppers love the brand, with impressive loyalty in our Off trade beer and cider is currently performing ahead key retailers. The approach was really simple: launch an of last year and we donâ&#x20AC;&#x2122;t see this trend weakening in the offering that would visually appeal to our target audience, medium term. Just as we are seeing investment in the create a persona (our fox) that our shoppers could engage on trade, the off trade environment is also undergoing a with and above all, deliver on a fantastic tasting product! significant investment drive in terms of making the stores The key for the cider category is that we are bringing more shopper-centric, with retailers investing in value, in new shoppers and creating long term sustainable value range, quality, service and in-store theatre in order to wow growth. Testament to Orchard Thieves' success is the shoppers and drive footfall in their stores. industry recognition of the successful product launch through the numerous awards bestowed on the brand, including How has the development of the craft beer sector success at the Irish Digital Awards and more recently, the impacted on the off trade and on Heineken Irelandâ&#x20AC;&#x2122;s coveted Grand Prix award at the APMCs. business here?

Craft is having a positive influence on beer, albeit as an You recently launched a light version. Why was this? emerging category and a very small percentage of the Yes, simply because our consumers and shoppers were overall beer category. It has driven a renewed interest in asking for it and it was the natural next step for the brand. beer, broadening its appeal, bringing in new consumers and adding value to the category. This applies both across the on and off trade channels. Heineken Ireland has developed its very own craft beer label, Cute Hoor, which we are about to roll out in the off trade.

Job No.: 82526 Date: 21-APR-16

Customer Description: Charterhouse Print Mgmt. Ireland Ltd Approval: Customer:

Have consumer tastes changed?

Consumer tastes are always evolving and it is up to Heineken Ireland, as category leader, to ensure we have something for every palate and are ahead of the curve in terms of consumer tastes. We completed a considerable piece of consumer research in 2015, which allowed us to identify gaps in our portfolio and develop an innovation pipeline to fill them.

Innovation is the cornerstone of everything we do and we

New from Heineken Ireland, Desperados Nocturno arrives with large-scale launch plans and investment.

34|Retail News|May 2016|www.retailnews.ie

Retail News Interview

WHERE RUGBY MEETS THE WORLD JOIN US AT HEINEKENRUGBYCLUB.COM 03893RO 48 Sheet.indd 1

Heineken has benefited from its strong association with Rugby.

You are launching Heineken Light at the end of the month.

Light beer has been a stalwart of the European drinks industry for a long time. Are Irish consumers finally ready to embrace ‘light’ beer?

Heineken Light is a great tasting new light beer. It brings together everything you would expect from a light beer but puts taste firmly centre stage. It is perfect for those occasions where you want to be out with friends and in the moment but want to opt for a beer with a lighter taste.

The launch is driven by recent changes in consumer behaviour and lifestyle choices, and a trend towards healthier propositions and moderation in general. Heineken Light now offers choice to those consumers who want to opt for a beer with a lighter taste, with the advantages of lower calories and lower alcohol content. The timing to launch Heineken Light is right and our consumers expect Heineken to have a Light variant and offer choice within the brand.

With Heineken Light, Irish consumers can now ‘Have it all’.

What we mean by that is they can now enjoy a great tasting light beer without compromise.

What are your hopes for the new brand in the off trade?

Heineken is the leading lager brand in the market. To ensure continued growth for the Heineken brand, we needed to tap into both existing and emerging occasions and offer a new opportunity for consumers. We arrived at Heineken Light as it addresses consumers’ changing lifestyles, as they look for a great tasting light beer without compromise.

We are confident that Heineken Light will drive both new and lapsed consumers back into the lager category and ultimately drive overall value for the category.

Heineken Light highlights the importance we place on innovation for our consumers, who are looking for more choice and variety in the beer category. With Heineken Light, we can appeal to people who are looking for a great tasting beer that’s lower in calories and ABV. How important is category management for off licence owners?

The market is extremely dynamic and therefore, staying on top of category trends is extremely important. We would encourage off licence owners to stay abreast of market information and new news in the category, keeping a close eye on concept stores at home and abroad. It is certainly good practice to review inventory at least quarterly, given the breadth of range that today’s consumer demands, in order to identify poor performers and make room for key sellers.

Apart from inventory, having the right flow and adjacencies can also make all the difference, frequently reviewing fridge layout to reflect seasonal changes and to ensure space and sales are maximised is also critical.

How do you ensure you maximise sales in a particular category?

Know your shoppers and ensure your range reflects your channel. A key thing to remember is that shoppers are generally not looking for the same pack in a specialist off licence as they are in a supermarket. It is important to consider what occasions your shoppers are buying for, and what other adjacent categories might be of interest. The balance between footfall-driving value packs and packs that deliver strong margin is a delicate one that needs constant attention. Having the right offering available will keep your shoppers happy and coming back for more.

29/02/2016 11:33

How much a role do promotions play in the Irish off trade?

The promotional landscape has changed significantly in recent years. The focus at present is on offering shoppers value for money. We have seen that deep discounting on large packs delivers a clear volume spike but is generally detrimental to the category, as it keeps shoppers out of the market for an extended period.

There is a balance to be struck between everyday low prices, medium to low and high to low discounting that requires a level of science to ensure a long term sustainable beer category. Within modern retail, beer and cider are among the most heavily promoted categories, with up to 70% of volume sold on promotion. This reflects a market that is heavily reliant on this activity!

How important is sponsorship to Heineken Ireland?

Sponsorship is an important platform for Heineken Ireland.

Heineken was the title sponsor of the former Heineken Cup since its inception in 1995 and we are now a proud partner of the European Rugby Champions Cup and the Challenge Cup. We were the official sponsor of the Rugby World Cup and the Heineken brand had some super activations in the off trade last year, as part of that sponsorship, where we brought the ‘It’s Your Call’ campaign to life over a 10-week period, activating in over 950 off trade outlets.

Heineken has the global sponsorship platform in the UEFA Champions League and is a perfect brand fit with the most prestigious global football competition. We also have a great music deal with Live Nation, which gives us the tremendous opportunity to deliver a platform for our

Heineken’s Champion the Match activity provides Irish consumers with digital access to former stars, such as David Trezeguet.

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Retail News Interview

portfolio of brands beyond Heineken. In 2016, we look forward to developing these activations further with Orchard Thieves, Desperados, Tiger and some of our international beers.

The Heineken brand has a strong association with sport, both soccer and rugby. Is it easy to translate these international sponsorship deals into an Irish context?

While translating global sponsorships into a local context can have its challenges, we will always ensure the activations and content around our sponsorships are relevant to the Irish consumer and customer. As a starting point, we are very fortunate that our major international sponsorship assets resonate so well with Irish consumers in regard to interest levels: think Heineken Cup, Rugby World Cup and UEFA Champions League (UCL).

The knowledge our brand and trade marketing teams have of the Irish consumer, in conjunction with the fact that we work so closely with our retail customers, ensures we do an excellent job in translating global assets into Irish propositions. Our ‘Champion the Match’ activity with UCL this year really hones in on enhancing the match viewing experience, providing Irish consumers with digital access to former stars, such as Rio Ferdinand, Roberto Carlos and David Trezeguet. Again, Irish consumers who engage via the on-pack promotion have the amazing chance of getting to Milan for a VIP trip to watch the UCL Final live.

Do you have any specific promotions in store for the forthcoming European Championships or the Olympic Games?

We don’t have sponsorship ties with the European Championships or the Olympic Games so our association with the particular events is limited, but as they take place during the summer months when beer and cider consumption is at its peak, we will certainly be very present in store.

How will the Public Health (Alcohol) Bill affect Heineken Ireland and its sponsorships?

As I understand it, the Public Health (Alcohol) Bill was agreed by the Government towards the end of last year and now has to be examined by the EU Commission before it passes through the Houses of the Oireachtas. Sponsorship by alcohol brands is not banned per se in the draft Bill but we are examining the implications of the Bill on all aspects of our company and we will closely follow the passage of the Bill through the legislative process.

What, in your view, could be done to tackle alcohol misuse?

We all have a role to play in promoting moderation and, in the words of our MD, Maggie Timoney, we need to “make it uncool to be drunk”. In Heineken Ireland, we live by the philosophy of ‘Doing the Right Things, Right’. We’ve been brewing in the centre of Cork city for 160 years and intend to be around for another 160 years. Therefore, it is in our interest to ensure that our great products are enjoyed in moderation and in a responsible manner. It is not in our interest for our products to be misused and as a result, we are committed to the responsible marketing of our products and play an active role, as a company, and at an industry level, to deliver on this commitment.

TM© Rugby World Cup Limited 2008

“We have seen that deep discounting on large packs delivers a clear volume spike but is generally detrimental to the category, as it keeps shoppers out of the market for an extended period.”

Will the Bill tackle alcohol misuse in society or is it just another example of over-regulation by a nanny state?

Alcohol misuse is a very complex issue and there is no one policy intervention which will solve the issue. Key to solving the issue is for all stakeholders to work together, including Government, suppliers and retailers. The Public Health (Alcohol) Bill is a critical piece of legislation in terms of addressing misuse in Ireland. However, parts of the draft Bill, including the excessive restrictions on advertising and the construction of physical barriers in the off licence area in retail outlets, seem excessive. I believe that a balance could and should be struck between promoting public health and safeguarding jobs and local business in our communities.

IT’S Y UR CALL

HEINEKEN.IE

Heineken was the official sponsor of the Rugby World Cup in 2015.

What plans have you in place for Heineken Ireland over the coming year?

We have just launched our three new stars, Heineken Light, Orchard Thieves Light and Desperados Nocturno this year, but innovation is not all about new products, as we will also be working hard to ensure all our campaigns are as innovative and effective as possible.

During the summer, music is a key platform to connect with consumers in Ireland and we have a strong music programme in place in association with our partner, LiveNation. Our new quality campaign, ‘There’s More Behind the Star’, focuses on all the stories behind what makes Heineken one of the greatest beers in the world.

I think that gives you a flavour of what we have done or planned to do in the first half of the year, with much more to come in the second half, given Christmas is our biggest trading period of the year!

The past two years have seen great success for us as a company, with the Heineken brand taking the number one position in the off trade in both value and volume terms, but we can’t rest on our laurels. That is why we are busy planning our next burst of activity to continue to drive our category leadership in the market.

36|Retail News|May 2016|www.retailnews.ie

Off Licence Focus

Carry Out Shines in Charlestown When Johnny Brady decided to take over the off licence at Charlestown Shopping Centre in Dublin, Carry Out was the obvious choice as retail partner.

WITH extensive experience and success across five retail stores, Directors Johnny and Susan Brady decided to enter the off licence trade with Carry Out last year.

It’s a decision that’s paying off as Johnny explained when we joined him for a chat at his spacious and fabulously designed Carry Out store in Charlestown Shopping Centre, Dublin 11.

“The store was only opened in December of last year so obviously it’s a very young store,” Johnny reveals. “It was a bit of a challenge, opening at the biggest trading period of the year, but we’re delighted with our progress over such a short space of time. Having a partner like Carry Out has been a huge help in that regard. Their experience and the range of services they offer is second to none.”

The unit previously traded as an Pictured are Johnny Brady, store owner, and Eamon Walsh, Carry Out Regional Manager, independent, so when the Bradys outside Carry Out, Charlestown Shopping Centre, Finglas, Dublin 11. took it over, they decided on a fresh and POS is a huge benefit also. The support we receive is start. “Carry Out was the only option worth considering,” first class and it allows me to concentrate fully on the store.

Johnny enthuses. “They are already strong in this area, with It’s great to know you have that support behind you at all stores in Mulhuddart, Blanchardstown, Tyrrelstown and times.”

Hartstown. I was also aware of how well they compete at key Business has been growing steadily, according to the trading periods throughout the year and the range of services they offer. Carry Out is the biggest independent off licence in store owner: “We are seeing fresh faces into our store on a daily basis, so we’re very optimistic about the future. We’ll Ireland now and that kind of name recognition really helps continue to look at improving every aspect of the business the business.” and we’re excited by the potential of Carry Out as a brand.

This is only the beginning for us and we’re delighted with the Excellent Support start so far.”

The store owner is delighted with the support he receives Beer is performing extremely well at the Charlestown from Carry Out. “We have a Regional Manager who meets store, but they have also seen a steady increase in wine sales with my team on a weekly basis, ensuring the highest shop as the customer becomes familiar with the Carry Out range. standards,” he explains. “We also have a number of training “It’s very satisfying to see customers return to buy a bottle initiatives, such as a manual handling, product knowledge I’ve recommended, be it Aviary or Mission Sud,” the store course and a customer care course. owner notes. “Offering this range is important for customers “The one stop shop model has dramatically reduced my and we always try to cater to all tastes.” overheads, while the marketing support with flyers, online

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Off Licence Focus

Exclusive Product Range Carry Out’s exclusive product range, across beer, spirits and wine, is one of the initiatives that differentiates the group from other off licenses, particularly multiples, Johnny reveals. “This is a huge point of difference for us,” he says. “Also, we pride ourselves on our staff knowledge and that personal touch in our interaction with the customer.

Ultimately, being aligned with Carry Out allows us to compete aggressively with the multiples. From exclusive products to the range of support we receive, we can offer the customers everything they need.”

Knowledgeable staff are key to maximising sales across the various off licence categories, the store owner reveals. “I make sure our staff are up to speed in the category, that they are familiar with the products. It’s hugely important that a customer can tap into that knowledge when they are instore,” he says. “We back that up with social media, product tastings, maintaining high merchandising standards, and ensuring that everything is well presented and well communicated to our customers.”

Stellar Customer Service Customer service is another key element of Carry Out’s success, the store owner explains: “Customer service is something we pride ourselves on and something we are always looking to improve. Whether it’s someone looking for a recommendation or helping out with an event, we’re always looking to do that bit extra for our customers and our customers really appreciate that kind of service.”

Promotions too are “vitally important” to drive sales and get consumers to try new brands and new products, Johnny notes, and this is where Carry Out really excels. “The support I’ve received to date from Carry Out has helped me grow at a rate I couldn’t do as an independent,” he says. “But it’s no good just having the right price if nobody knows about it. I needed to tell my customers and we’ve done this through flyer drops, social media and having such a strong brand over my door helps enormously too.”

The Charlestown store, and the entire Carry Out group, will be very active during the forthcoming European Championships. “We’ll be doing giveaways throughout the competition,” reveals Johnny. “We have merchandise to give away such as Ireland jerseys and footballs. It’s obviously going to be a big part of the summer and we’re looking forward to incorporating it into the store and to a few good results on the pitch too! “ Looking beyond the summer, Johnny is keen to expand the craft beer offering in-store. “Craft beer has become such a big part of the business and it’s something we want to become a big part of the store. We’re also looking forward to launching our delivery service too in the coming months and we feel that will add another strong aspect to the business.”

38|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Essentials

Life’s A Beach

The summer season brings a host of profit opportunities, from sauces to sun-creams.

SUMMER is finally on the way, and from Ballybofey to Ballybunion, Irish men and women are preparing for the sunshine filled days ahead. When it comes to food, that means barbecues, salads and generally, lighter meal options.

As a nation, Ireland has embraced al fresco dining, with barbecues now commonplace right across the country, as Irish grillers get busy producing tasty and convenient meals outdoors.

While we may lag slightly behind Europe’s biggest barbecuers in the UK, where two thirds of households now own a barbecue grill and the average number of barbecues held per family is now more than nine each summer, Ireland has embraced outdoor dining. The warm, dry summers of the last couple of years have undoubtedly helped and the

Ireland’s first barbecue centre of excellence recently opened its doors in Celbridge.

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Summer Stocking: Essentials trend this year is for more of the same.

Dining outdoors, particularly barbecuing, is now viewed as a standard alternative summer meal format, with consumers now considering it as normal to barbecue or eat outside during the summer. As new house building begins to pick-up again, developers are incorporating patio areas and built-in barbecues as key purchase incentives.

Barbecues and al fresco eating and entertaining have become a more fashionable and cheaper alternative to a visit to the local pub or restaurant, while hot and spicy food regions are all gaining in popularity on the barbecue, including food styles from South America, North Africa, the Caribbean, Mexico, and Cajun and creole spices from the Southern US. Irish consumers are definitely becoming more adventurous in their barbequing. Over the last few years there has been a clear 'sausage to swordfish and burger to brochette' evolution. Prime meat cuts and steaks regularly appear on the barbecue, while high end seafood, like swordfish steaks, are increasing in popularity all the time, accompanied by salads, sauces and the perennial favourite, the baked potato.

Indeed, the country’s first barbecue centre of excellence recently opened its doors at The Orchard, Celbridge, offering barbecue fans a huge selection of products, personalised advice from in-store specialists, regular hands-on cookery demonstrations, grill skills tutorials and for the first time ever, barbecue health checks from Weber World.

“Barbecues are a must-have for your outdoor living space, creating the ideal opportunity to get together and put your skills to the test, using great Irish produce, from steaks to fish and freshly farmed vegetables,” said The Orchard’s general manager, Ray McLoughlin.

As part of the launch, Weber is searching for the best family barbecue recipes featuring local ingredients to be published in a brand-new e-cookbook, Weber’s Great Book of Barbecue, later this year. See www.weber.com for more information.

It is estimated that the barbecue industry is worth more than €300m per year, which can translate into sales and profit opportunities for smart retailers who have a dedicated barbecue section in-store.

Heinz This summer, Heinz launches a new campaign to promote its unrivalled range of sauces during barbecue season. Launching in May, to maximise the full barbecue season, the ‘Add a little magic with Heinz’ marketing campaign will be supported with a 30-second TV advert and a number of 10-second TV adverts featuring Tomato Ketchup, new [Seriously] Good Mayonnaise, Salad Cream and Classic BBQ Sauce. This campaign will also be supported with out-of-home in all the major retail centres and cities throughout Ireland, plus digital, social and

Heinz Classic BBQ Sauce remains hugely popular with Irish consumers.

heavyweight in-store activation that will run throughout the BBQ season.

The key focus of this campaign is to drive relevance and taste appeal of Heinz sauces by inspiring consumers to use the Heinz sauces they love and know to make good food taste great and that flavour and excitement can also be added to food with new and different sauces.

New from Heinz comes [Seriously] Good Mayonnaise.

Heinz Tomato Ketchup, the perennial favourite with Irish consumers, will benefit from a strong campaign this summer across the Heinz sauce range.

New Heinz Yellow Mustard will be part of the ‘Add a little magic with Heinz’ marketing campaign this summer.

The zingy Heinz Salad Cream: a perennial favourite with Irish consumers.

Heinz products featured will include much loved classics, such as Heinz Tomato Ketchup, which is still the number one selling ketchup brand in Ireland (Source: Kantar: January 2016), Zingy Heinz Salad Cream, the full flavoured Heinz Classic BBQ Sauce, plus the newly launched Heinz [Seriously] Good Mayonnaise. More adventurous varieties such as Heinz Sweet Chilli Sauce and the new Heinz Yellow Mustard are also included.

1

Nielsen Scantrack. MAT Value Sales data, period ending 27.03.2016

42|Retail News|March 2016|www.retailnews.ie

Summer Stocking: Essentials Hellmann’s Hellmann’s, Ireland’s number one mayonnaise brand from Unilever (Source: Nielsen Scantrack.

MAT Value Sales data, period ending 27/03/2016), is set to reinvigorate the dressings market with the launch of a new, premium range of BBQ and Hot Sauces and a disruptive campaign.

The 10-strong line-up of premium sauces (RRP €1.94€2.79) fall into three innovative sub-ranges: • Four Grilling BBQ sauces in 200ml glass cognac bottles – Smokey American, Spicy Brazilian, Sticky Japanese and Sweet Australian; • Three Hot & Spicy New from Hellmann’s comes Smokey American BBQ Sauce in a 200ml glass sauces in 210ml cognac bottle. premium glass bottles – Mexican Chipotle, Jamaican Habanero and Moroccan Harissa;

•

Three Smooth & Creamy sauces in squeezy 250ml bottles - Burger, Hot Garlic Chilli and Garlic & Herb.

Each of the new sauces offer something completely unique, introducing consumers to a global palate of premium and multidimensional ingredients and flavours sourced from around the world, including Jamaican Habanero, which comprises of caramelised mango puree with fiery habanero chillis, and Japanese Sticky Grill Sauce, which fuses chilli peppers with soy sauce and aromatic ginger.

The range is supported by the ‘Finding Grilltopia’ campaign that runs across the summer on radio, catch-up TV, Facebook, Spotify, sampling and digital activity.

Avonmore The long summer evenings and mild weather are perfect for al fresco dining and Avonmore have a range of products that will really kick-start summer meals.

Avonmore Summer Whipped Cream is perfect for those looking for summer dessert ideas. Back for a second year due to popular demand, this limited edition ice-cream inspired product has the luxurious velvety texture of cream, with all the flavour of vanilla ice-cream. Inspired by sunshine and summer fun, this product is perfect for both cream and icecream lovers alike and is sure to be a hit with all the family!

Consumers can simply pop it into a picnic cooler bag and spoon over their favourite summer fruits and desserts or mix into Eton Mess for a new taste sensation. Available until the end of August, be sure to stock up on this limited edition cream while you can.

Avonmore Summer Whipped Cream is perfect for those looking for summer dessert ideas.

New from Hellmann’s: Smooth & Creamy Garlic & Herb Sauce in a squeezy 250ml bottle.

New Hot & Spicy Moroccan Harissa Sauce from Hellmann’s comes in a 210ml premium glass bottle.

Avonmore Sour Cream is the perfect accompaniment to summer BBQs and light summer meals. Consumers can dollop it onto baked potatoes, spoon it into summer pasta dishes, mix it into homemade coleslaw or drizzle it over salads for a tangy summer dressing.

Another must-have product for summer meals is Avonmore Cheddar Cheese. This long-standing family favourite comes in convenient, re-sealable grated and sliced formats and is the perfect addition to burgers, omelettes, pizzas and summer salads.

Anyone looking for inspiration to liven up summer mealtimes can visit www.cookwithavonmore.ie for tons of recipe ideas and lots of great competitions.

Retail News|March 2016|www.retailnews.ie|43

Summer Stocking: Essentials Nivea Has Suncare Covered!

Effective and caring sun protection is important, especially for the sensitive skin of children. As soon as the sun comes up, kids are outside running, playing, and exploring. Sun protection application is a chore for children, but is necessary to enjoy worry-free time in the sun.

The new Nivea Sun Kids Protection Roll-On works immediately and offers highly effective sun protection. With its easy-to-handle roll-on application, it is simple and quick to apply on a child’s skin. It is a fast-absorbing, water-resistant and non-sticky formula that makes applying sunscreen fun for kids. After the quick application, a child’s skin is fully protected and well cared for, and the adventures in the sun can start straight away.

Not only kids will love it, however. The easy application is not only convenient and fun for kids – their parents also see the advantages. Nivea Sun has also launched the Nivea Sun Protection Roll-On for adults with SPF30 and SPF50+ with the familiar scent of Nivea Sun Protection products.

Together, this clever duo of sun protection allows families to make the most out of every moment in the sun. Nivea Sun Protect & Moisture Roll-On for adults and Nivea Sun Kids Protection Roll-On (both RRP €9.99) are available from pharmacies and grocery stores nationwide.

Burton's boosts beloved Jammie Dodgers brand with best ever recipe

New easy to apply Nivea Sun Kids Protection Roll-On SPF 30, 50ml, and Nivea Sun Protection Roll-On SPF 30, 50ml.

Burton’s Biscuit Company is introducing its ‘Best Ever Recipe’ for its €24m Jammie Dodgers brand (Source: Nielsen 52 w/e 27/02/16).

The recipe, which includes a crispier biscuit and fruitier jam, is being rolled out across the brand’s core flavours, including Original Raspberry, Berry Blast and Jam ‘n’ Custard varieties. The change will be accompanied by an updated pack design, with new on-pack photography and clear messaging to indicate the ‘Best Ever Recipe’.

The company is also investing in front-facing shelf-ready packaging (SRP) for the brand, to drive shelf visibility in-store and improve the shopper experience when shopping the biscuit fixture.

“Our ‘Best Ever Recipe’ performed extremely well in consumer research, and we’ve taken the lead from our consumers in order to deliver the best possible taste for our shoppers,” says David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company. “Jammie Dodgers is one of Ireland’s best-loved biscuits and is a leading brand within branded biscuits (Source: Kantar Wordpanel Online Total Dodgers buyers w/e 28/02/16), so we appreciate just how important it is to give consumers the best tasting product that lives up to their expectations.

“With this improved recipe, and new front-facing SRP, we’re enabling retailers to grow this iconic brand in their store, as well as driving incremental profits from the biscuit fixture.”

44|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Euro 2016

Football Fever to Fuel Sales With Martin O’Neill’s boys in green heading to France for the Euro 2016 finals next month, there are huge opportunities for retailers to increase profits, as consumers get together to support the team.

FOOTBALL fever is set to take over the entire country from June 10, when Martin O’Neill and Roy Keane’s Irish side take their place alongside the elite European football teams at the UEFA Euro 2016 finals in France.

Ireland open their group games against Zlatan Ibrahimovich and Sweden in the Stade de France in Paris on June 13, before taking on Belgium, the top ranked team in the world, in Bordeaux on June 18. The boys in green finish their group games against Italy on June 22 in Lille.

Thousands of Irish fans will be making the trip across to France for the games, and those left behind will also be gathering to cheer on Martin’s men. The fact that so many of our near neighbours (Northern Ireland, Wales and England) have qualified for the Finals only adds to the allure of The UEFA Euro 2016 tournament is the biggest European championship final tournament ever held, as 24 teams take part.

European football’s biggest

STOCK UP ON THIS SUMMER’S WINNING TEAM!

follow us on twitter

46|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Euro 2016 international tournament.

The tournament kicks off on June 10, as hosts France take on Romania, and goes on for an entire month, with the final taking place on July 10. This will be the third time that the final tournament is played in France, having been held there previously in 1960 and 1984, and it’s also the biggest finals tournament yet, with 24 teams taking part, instead of 16, which has been the case since 1996. When Ireland first qualified for the finals, back in 1988 under Jack Charlton, there were only eight teams taking part.

There will be 51 matches, 20 more games than in 2012, with two and a half million fans expected in the stadiums, including 1.5m from outside France. The matches will be broadcast live in more than 230 territories around the world, with 150m spectators expected to follow each game live.

Qualifying for the finals from a group that included

current world champions, Germany, was a feat in itself, but this close-knit Irish team isn’t resting on its laurels just yet and has a point to prove after our last appearance at the Finals in Poland/Ukraine four years ago ended in three defeats.

The eyes of the entire country will be on the team, with house parties and barbecues taking place the length and breadth of the country, as our nation gathers to cheer on the team. Retailers can get in on the action by organising dedicated supporters’ areas in-store, focusing on the products sure to fly off the shelves as consumers stock up for the games, from crisps and snacks to pizzas, beer and barbecue essentials. Here’s hoping for a bumper summer ahead for footballers and retailers alike!

Chicago Town Chicago Town is the number two frozen pizza brand in Ireland (Source: Nielsen ROI Scantrack Value MAT 52 w/e April 17, 2016 - excluding Dunnes & discounters) and continues to be a firm family favourite in nearly four hundred thousand households (Source: Kantar Worldpanel online MAT w/e April 24, 2016).

At the heart of Chicago Town’s success is Chicago Town Takeaway, boosted by a series of exciting Limited Editions and special on-pack promotions. Their Takeaway pizzas are made with their unique rising dough that’s not pre-cooked, to give consumers that real takeaway taste. Consumers can choose to go stuffed crust for a slice that’s bursting with their famous tomato sauce, or keep it simple with the classic thin crust.

Now famous for its fresh dough base that rises in the oven and real takeaway taste, Chicago Town Takeaway is

Spar to Send Team of Gary Breens to France REPUBLIC of Ireland legend Gary Breen was on hand with Spar, the official convenience retailer to the FAI, to launch a campaign that will see a Spar Team of Gary Breens travel to France this June.

The competition, which kicked off in Spar stores nationwide, gives Irish soccer fans a once in a lifetime opportunity to be part of a Team of Gary Breens that supports the boys in green this summer.

There are six places on the team up for grabs and in order to win a spot, all fans need to do is get a Gary Breen mask from any Spar store, take a selfie and upload it to Facebook, Instagram or Twitter using the hashtag #TeamBreen …… then wait for the call up!

“Irish fans are celebrated worldwide and we wanted to do something that recognises this,” noted Leo Crawford, Group Chief Executive, BWG. “We felt that bringing one of our favourite chants to life with a Spar Team of Gary Breens was a great way to do this and we’re delighted to have Gary with us to launch the competition. As official convenience retail partner to the FAI, we want to help fans get behind the Irish team at home and in France.”

Gary Breen, who has a tally of 63 caps and seven goals under his belt, was an instrumental player for the Republic of Ireland during the 2002 World Cup, playing every minute of Ireland’s games.

“Some of my best football memories come from the 2002 World Cup,” Breen said. “The energy that Irish fans bring to major tournaments is fantastic, so the Spar competition winners will be very lucky people and their support, along with everyone else’s, will be hugely appreciated by the players!”

Information on entering the Spar Team of Gary Breens’ competition is available at www.spar.ie.

BWG Group Chief Executive, Leo Crawford is pictured with the team of Gary Breens.

worth over €6m and no wonder, with three Chicago Town Takeaways sold every minute in Ireland (Source: Nielsen ROI Scantrack Value MAT 52 w/e April 17, 2016 - excluding Dunnes & discounters). Available in five delicious flavours, Pepperoni, Cheese, Chicken & Bacon Melt, and new

Support Ireland this Summer with the No.1 crisps & snacks brand

Limited edition packs kick off May 1st

Speak to your Largo Foods representative today to ensure you are match ready!

48|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Euro 2016 American Hot and Limited Edition Pulled Beef Brisket, this innovative pizza is a must stock item in any freezer.

To celebrate the Euros this June, Chicago Town Takeaway has launched its Limited Edition To celebrate the Euros this June, Chicago Town Pulled Beef Takeaway has launched its Limited Edition Pulled Beef Brisket Footie Pack.

Brisket Footie pack, so it hits the spot every time! Made with tender mapleseasoned beef brisket, fried onions, melted mozzarella and green peppers on their signature BBQ sauce stuffed crust, it’s succulent and smoky the Southern Smokehouse way!

Get in the game with Chicago Town Takeaway and stock up on this summer’s winning team for the ultimate pizza hit.

For more information, see www.chicagotown.com or follow them on Twitter @ChicagoTownIre. Tayto Mr. Tayto is calling on Ireland to cheer on the boys in green this summer and he is showing his support with a crispy makeover as Ireland’s number one fan. The Euros will be a key snacking occasion and Ireland’s number one crisp and snack brand (Source: AC Nielsen MAT J/F 2016) has all you need to capitalise on this key snacking time in store.

Mr. Tayto, along with the rest of the nation, will be gripped to the Ireland matches and hoping Ireland will progress past the group stage. The limited edition Mr. Tayto is showing his support design will feature across for the boys in green with a Tayto Cheese & Onion 150g crispy makeover as Ireland’s sharing bag and Tayto number one fan.

Value flashed multipacks.

Mr. Tayto’s support with be amplified with a PR and digital campaign. The packs are available now. Please contact your Largo representative to discuss the Tayto packs and POS available.

John Player Volume Tobacco Growing Tobacco Volumes!

Latest Nielsen data shows that overall Fine Cut Tobacco (FCT) consumption is growing (+0.1%), with John Player brands showing a share increase of 0.47% in the latest four weeks vs the previous four weeks (Source: Nielsen Data to March 20, 2016).

JPS Silver and Blue 9g and 20g Volume Tobacco is driving this growth. The JPS range has now reached a share of 4.14% of the FCT sector. This is an increase of 0.36% on the previous four weeks (Source: Nielsen Data to March 20, 2016).

These innovative products are made using a specialised blend of ‘volume' tobacco, which is perfectly suited for both rolling and tubing. The additional volume is achieved through a heating and cooling process which expands the tobacco, resulting in more sticks per gram. Both the Blue and Silver are also Virginia blend tobaccos, which is the preferred blend of nearly 90% of the Irish market (Source: Nielsen Data to March 20, 2016).

Up to 27 sticks can be made from the 9g pouch and with

attractive price points of €4.00 for 9g and €8.70 for 20g, plus the inclusion of quality papers, this range really does offer some of the best value tobacco products on the market.

Both of these products also offer very competitive cash margins, of €0.33 per pack on the 9g and €0.62 per pack on the 20g.

Prior to launch, consideration was also given to the outer sizes to ensure that retailers’ costs are kept as low as possible. All four products come in five-pack outers instead of the standard 10-pack outer, which is consistent with most FCT products on the market.

The obvious value for money seems to be resonating positively with retailers. In the five months since its launch, almost half a million 9g and 20g packs have been sold into the trade. On average, John Player trade customers have reordered at least one of the JPS Volume Tobacco range consistently every week since their launch (Source: John Player Sales to Trade Data).

To place an order or for more information on the JPS Volume Tobacco Range, visit www.johnplayer.ie or call our Trade Sales Department on (01) 2434900.

Match day 3

21.00

FRA ROU

21.00

ENG RUS

15.00

ALB SUI

WAL SVK

18.00

15.00

TUR CRO

18.00

POL NIR

GER UKR

21.00

15.00

ESP CZE

18.00

IRL SWE

21.00

BEL ITA

21.00

POR ISL

18.00

AUT HUN

18.00

ROU SUI

21.00

FRA ALB

RUS SVK

15.00

21.00

GER POL

18.00

URK NIR

15.00

ENG WAL

15.00

ITA SWE

18.00

CZE CRO

21.00

ESP TUR

21.00

POR AUT

18.00

ISL HUN

BEL IRL

15.00

21.00

ROU ALB

SUI FRA

21.00

21.00

RUS WAL

21.00

SVK ENG

W = Winner, R = Runner-up, 3 = Third-placed The UEFA EURO 2016 final tournament takes place from Friday 10 June to Sunday 10 July 2016.

Kick-off times are CET.

Stadium de Toulouse 33,000

TOULOUSE

Stade Geoffroy Guichard 42,000

SAINT-ÉTIENNE

Stade de France 80,000

SAINT-DENIS

Parc des Princes 48,000

PARIS

Stade de Nice 36,000

NICE

Stade Vélodrome 67,000

MARSEILLE

Stade de Lyon 59,000

LYON

Stade Pierre Mauroy 50,000

LILLE MÉTROPOLE

Stade Bollaert-Delelis 38,000

LENS AGGLO

Stade de Bordeaux 42,000

BORDEAUX

Match day 2

Group Matches 23.06

Round of 16 28.06

Quarter-finals 04.07

18.00

NIR GER

18.00

UKR POL

21.00

CZE TUR

CRO ESP

21.00

18.00

ISL AUT

21.00

SWE BEL

18.00

HUN POR

ITA IRL

21.00

WD

15.00

RC

RA

18.00

3A/C/D

WB

21.00

3B/E/F

WC

21.00

RE

WF

15.00

3C/D/E

WA

18.00

3A/B/F

21.00

W44

18.00

W40

RD

Rest days / Jours de repos

WE

21.00

RF

RB

21.00

W39

W37

W42

W38 21.00

W43

W41 21.00

Rest days / Jours de repos

Rest days /Jours de repos

Semi-finals 08.07

Final

21.00

W46

W45

21.00

W48

W47

21.00

W50

W49

10.06 11.06 12.06 13.06 14.06 15.06 16.06 17.06 18.06 19.06 20.06 21.06 22.06 24.06 25.06 26.06 27.06 29.06 30.06 01.07 02.07 03.07 05.07 06.07 07.07 09.07 10.07

Match day 1

MATCH SCHEDULE

Rest days / Jours de repos

GROUP / GROUPE C

GROUP / GROUPE D

SWE SWEDEN

HUN HUNGARY

AUT AUSTRIA

ICELAND

ISL

REP. OF IRELAND

ITALY

ITA IRL

POR PORTUGAL

GROUP / GROUPE F

CRO CROATIA

TUR TURKEY

CZE CZECH REPUBLIC

ESP SPAIN

BEL BELGIUM

GROUP / GROUPE E

NIR N. IRELAND

POL POLAND

UKR UKRAINE

GER GERMANY

SVK SLOVAKIA

WAL WALES

SWITZERLAND

ALB ALBANIA SUI

RUS RUSSIA ROU ROMANIA

GROUP / GROUPE B

ENG ENGLAND

GROUP / GROUPE A

FRA FRANCE

50|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Beer & Cider

Liquid Assets New high profile product launches should ensure consumer interest in beers and ciders soars this summer.

SUMMER means warm weather, bright evenings and barbecues, bringing plenty of opportunities for consumers around the country to get together and socialise. Beer and cider sales should soar along with temperatures as consumers stock up on their favourite tipples for home entertaining.

Ireland’s beer sector has seen something of a resurgence in recent years, with consumer interest piqued by the range of innovative craft beers available. While the vast majority of these products can be classed as premium, a growing range of private label products are also emerging, offering lower price points and thus serving to attract a growing number of consumers, according to the most recent report into the Irish beer sector from Euromonitor International.

Traditionally dominated by one brand, Ireland’s cider category was shaken up last year with the launch of another major mainstream brand with the marketing power and finances of Heineken behind it. However, it’s not just high profile launches that are impacting on the market, with a host of craft ciders taking up positions of prominence in off licence coolers, as well as different flavoured ciders, particularly those with fruit and berry flavours.

Heineken Light Heineken Ireland has launched Heineken Light to Irish consumers - the only market in Europe to have this new great tasting light beer which puts taste centre stage.

Research into the taste of Heineken Light was conducted in Ireland by independent research

Heineken Light: lighter in calories and lower in alcohol content.

company TNS with over 1,000 adults. It highlighted that Heineken Light is perfect for occasions when drinkers want to be out with friends and in the moment. Owing to their busy lifestyles, they want to opt for a beer with lower calories and lower alcohol content, but do not want to compromise on taste. The launch is driven by recent changes in consumer behaviour and lifestyle choices, and a trend towards healthier propositions and moderation in general.

Heineken Light, which has won global awards for its great taste, has been specially crafted by Heineken’s master brewers to deliver the trademark great crisp taste and flavour that fans experience from Heineken. Brewed using the same process as Heineken, with the addition of the cascade aroma hop, it delivers a floral and fruity aroma. With a slightly lower bitterness, Heineken Light has a well-balanced and smooth light finish. Heineken Light is lighter in calories and is 3% ABV. It is available on draught, 330ml bottle and 500ml can.

“Heineken Light is leading the way in Ireland,” noted Sharon Walsh, Heineken Ireland Marketing Director. “We know that beer drinkers are looking for choice and variety within the beer category: they want brands that match their lifestyles. Now they can ‘Have It All’ with Heineken Light - everything you want from a light beer, but with a great taste!

“Light can mean different things to different consumers,” she continued, “light on taste, light in calories or lighter in ABV. What makes

o r d e r t o d ay v i a y o u r l o c a l w h o l e s a l e r

d e n o f t h i e v e s.i e

52|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Beer & Cider Heineken Light standout is that it’s a great tasting light beer that is both low in calories and slightly lower in alcohol.”

The launch will be supported by a large communications campaign and sampling activations will take place in pubs and off licences throughout the country in the coming weeks.

Heineken also invites fans to ‘share a taste’ with friends, which can be done via HeinekenLight.ie.

Orchard Thieves Light This summer, Orchard Thieves launches Orchard Thieves Light, a refreshing alternative for shoppers and new news for the cider category.

The light extension will open up new occasions and recruit new shoppers for the brand and channel, as shoppers become more conscious of calorie intake without compromising on taste or quality. Orchard Thieves Light taps into this insight by being 33% lower in calories vs Orchard Thieves, whilst maintaining a great taste.

Available in 500ml can and 660ml bottle in the off trade, it’s priced in line with Orchard Thieves and it’s recommended to sit alongside Orchard Thieves on and off shelf.

Now available from your local wholesaler, the launch will be supported with a through-the line-plan for May, including outof-home on six sheets nationwide, social New Orchard Thieves Light is media and a takeover 33% lower in calories vs. Orchard of the Orchard Thieves Thieves, whilst maintaining a great website, denofthieves.ie. taste.

To create awareness and trial for the launch, Orchard Thieves Light will be introducing disruptive visibility in-store, enticing shoppers to purchase the brand and calling out their core call to action, “We thieved the calories, not the taste”. To drive trial, Heineken Ireland will sample 24,000 shoppers via their unmanned sampling units in-store, which dispense a 15cl can of Orchard Thieves Light.

Bulmers Forbidden Flavours If summertime and Bulmers are the best of friends, summertime and Bulmers Forbidden Flavours are a match made in heaven. These perfect drinks come in a choice of four fruity flavours, Cloudy Lemon, Strawberry & Lime, Juicy Pear and Berry Berry.

These juicy gems are produced in Clonmel, Co. Tipperary, alongside all Bulmers variants and are already much-loved for their sense of naturalness and fruity authenticity. Bulmers Forbidden Flavours are bursting with refreshing fruity cider and have proven to be a big hit with

Bulmers Forbidden Flavours are bursting with refreshing fruity cider and have proven to be a big hit with those looking for a drink with a bit of an edge and a touch of natural sweetness.

those looking for a drink with a bit of an edge and a touch of natural sweetness.

The Forbidden Flavours range was launched in 2015 for both the off and on trade markets in a 500ml, non-returnable bottle format. But, with research showing that across both convenience stores and the multiples, over 70% of consumers show a preference for the LAD in a can, it wasn’t long before Bulmers stepped up to the plate once again and its most recent innovation was the introduction of a 500ml can format for the off trade.

According to Fiona Collins, Brand Manager at Bulmers, it was the obvious next step for the Clonmel brand in meeting consumer demand: “With four flavours and now two pack formats from which to choose, consumers will be spoiled for choice this summer and their only challenge will be deciding which Forbidden Flavours is their favourite.”

Ireland’s twenty-somethings are a discerning lot. They know an original when they see one and Bulmers remains a firm favourite, with Bulmers Forbidden Flavours accounting for 42% of the growth in the flavoured cider category.

Nothing says summer like Bulmers Forbidden Flavours, which will be taking centre stage at all of the country’s best festivals this year including Forbidden Fruit at the Royal Hospital Kilmainham, Body & Soul, Bulmers Live at Leopardstown and Metropolis at the RDS.

54|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Beer & Cider “Forbidden Flavours have really made their presence in the market known with a greater sense of naturalness and heritage over competitor brands,” Fiona Collins said. “There is a fruity sweetness to the range that has received really positive feedback as it isn’t overly sweet, which we think is crucial to its popularity and success. We anticipate a busy summer for Forbidden Flavours, which we think will be the summer hit of 2016.”

Forbidden Flavours Cloudy Lemon is the first-to-market Irish cider with blends of natural lemon and citrus flavours, which give a zesty twist to the original Bulmers cider.

Strawberry & Lime combines the sweet juiciness of ripe strawberries with a super-refreshing twist of tangy lime, producing a cider packed with fruity notes. Berry Berry is the original apple cider, infused with blackcurrants, raspberries and strawberries, packing a punch on the refreshment scale. Juicy Pear, which has been slowly fermented to maximise flavour, delivers a delicate, light and refreshing taste, which is sweet and dry on the finish.

Forbidden Flavours has a distinctive packaging design, bursting with colour for a dynamic, stand-out shelf presence.

Like its big brother, Bulmers Original, it’s best served over ice, with a slice of fruit.

Carlsberg Carlsberg is the longest standing official partner of the UEFA Euro tournament. It has now been 24 years since Ireland’s first appearance at the Euro finals in Germany in 1988 and Carlsberg is the ‘most associated’ brand with the Euros in Ireland.

Budweiser When we think of summer in the USA, visions of iconic Californian beaches or cooling down under NYC fire hydrants are evoked, and Budweiser is bringing a little bit of that feeling to Ireland with its iconic Stars and Stripes packaging. This summer, Budweiser is launching this limited-edition packaging that features the iconic silhouette of Lady Liberty to celebrate its American heritage and inspire some summer fun.

Carlsberg is an official partner of the UEFA Euro 2016 this summer.

Budweiser is launching limited edition Stars and Stripes packaging this summer.

Barry & Fitzwilliam Global beer bands have seen a major increase in interest.

Barry & Fitzwilliam currently distribute the Wells & Young portfolio, the most popular of which are Banana Bread Beer, Waggle Dance and Bombardier and Coopers from Australia, which has gained a very loyal following over the years. New additions to the range include Anarchy and Marblehead and for the summer, they have added Jenlain French Beers to the portfolio.

B&F also offer a fantastic range of Irish craft ciders, including Toby’s Cider, Kellys Ciders, Longueville Cider and Longways Cider. The Cotton Ball Brewing Company and Killarney Brewing Co. are just a few of their range of Irish craft beers.

The W.K.D. range will be heavily supported again this summer with a combination of promotions, a social media campaign as well as traditional media. WKD Blush has just been launched on the market, which will be backed up with promotions, a radio campaign and a major social media campaign.

Silk Cut Choice Double Capsule Flavour on Demand (capsule) is the most successful innovation in the Irish cigarette category in recent years, accounting for over 9% RMC SOM and growing by +1.3% over the same period last year ( Source: Nielsen, Extended Scan Track, 8.4% RMC SOM YTD LY April 19 ‘15 vs 9.7% RMC SOM YTD April 17 ’16).

Silk Cut, Ireland’s number one cigarette brand (Source: Nielsen, Extended Scan Track, 23.8% RMC SOM, YTD to April 17, ’16), introduced its latest innovation, Silk Cut Choice Double Capsule, in December 2015. Silk Cut Choice Double Capsule is the first double capsule product to launch in Ireland and the only product that offers existing adult smokers the choice of four flavours in one cigarette – the first true innovation in the segment since the launch of Silk Cut Choice.

Silk Cut Choice products now account for 2.8% RMC SOM (Source: Nielsen, Extended Scan Track, 2.8% RMC SOM, latest 4 weeks to April 17, ’16), with Silk Cut Choice Double Capsule achieving 0.8% RMC SOM in just 4 months (Source: Nielsen, Extended Scan Track, 0.8% RMC SOM, latest 4 weeks to April 17, ’16).

Silk Cut Choice Double Capsule retails at €10.80 and is available to order now.

OPEN UP YOUR OFF LICENCE TO BETTER VALUE FOR YOUR CUSTOMERS & BETTER MARGINS FOR YOU

Barry Group, Upper Quartertown, Mallow, Co. Cork Contact: David O’Keeffe 086-7740885 www.barrygroup.ie

56|Retail News|May 2016|www.retailnews.ie

Summer Stocking: Northern Ireland

Northern Exposure Invest NI highlight some of the Northern Irish drinks companies looking to make a splash in the Republic of Ireland this summer, as part of Northern Ireland’s Year of Food & Drink 2016.

NORTHERN Ireland’s Year of Food & Drink 2016 aims to increase the presence and amount of NI food and drink brands in the retail and foodservice sectors in the Republic.

Northern Ireland: Year of Food & Drink 2016 is a year-long celebration of food and drink from Northern Ireland, aimed at increasing its reputation and export prospects, while boosting food tourism in the region. Operated by Tourism NI, in partnership with Invest Northern Ireland, Food NI, local authorities and government departments, the initiative is expected to boost sales of food and drink products from Northern Ireland, both internally and in terms of exports, with the Republic of Ireland an important market for Northern food and beverage brands. As part of our Summer Drinks special report, we profile the Northern drinks brands looking to make waves here this summer.

Armagh Cider Company Ltd Armagh Cider Company is owned by Philip and Helen Troughton of Ballinteggart House, outside Portadown. The Troughton family have been growing apples there for four generations since 1898 and the first cider from Armagh Cider Company was introduced to the market in January 2006 as ‘Carsons Cider’, but the company has evolved over the past six years and its product range has been substantially enhanced in response to consumer demand.

The range includes Carsons Crisp Armagh Cider, Maddens Mellow Armagh Cider, AJ Pure Apple Juice, Honeyhill Hot Apple Punch and Molly’s Mulled Cider. www.armaghcider.com

Clanconnel Brewing Company Ltd Based in Waringstown in County Down, Clanconnel Brewing Company Limited was established in June 2008 by Mark Pearson, an enthusiastic and proficient craft brewer committed to developing a select range of quality handcrafted beers, brewed by traditional methods, using only the finest natural ingredients. The range includes Weavers Gold, a refreshing blonde ale; McGrath’s Irish White Ale No 3, a wheat beer with complex flavours; and rich, malty McGrath’s Irish Amber Ale No 6. Clanconnel beer is produced by hand in small batches, ensuring that the perfect balance is maintained

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Summer Stocking: Northern Ireland between the sweetness of the malts and the opulent flavours and aromas of the hops. Such dedication ensures each beer of its individuality and character. www.clanconnelbrewing.com Clearsky Brewing Co. Established in late 2013, Clearsky Brewing Co. was born from a passion to create unique and authentic craft beer concepts for beer drinkers who don’t want to compromise on taste and quality. Their product range includes Fulcrum, a Bavarian style premium wheat beer; Rowlock, a big flavoured American style IPA; and Tidefall lager, a premium lager beer that remains true to the traditional style of European lager, but is crafted to deliver the perfect balance of soft hop flavour and gentle malt sweetness. www.clearskybrewing.com Echlinville Distillery In May 2013, Echlinville Distillery, located on the Echlinville Estate, just outside Kircubbin on the Ards Peninsula, was granted the first licence to distil spirits in Northern Ireland in over 130 years. Local businessman Shane Braniff, who launched the successful Feckin Irish Whiskey brand in 2005, is the driving force behind the new state-of-the art distillery complex, which will include a visitors’ centre, restaurant, bar, distillation hall, maturing warehousing and museum. Shane’s plan for the new distillery is to continue producing Feckin Irish Whiskey, the unique Feckin Spiced Irish Whiskey and then develop a range of drinks that can be sold almost immediately, without having to wait the three years for whiskey to mature, and finally to develop a premium/super premium malt whiskey. www.echlinville.com Hercules Brewing Company Named after a famous Belfast brewery from the 1800s, Hercules Brewing Company also resurrected some of the old traditions of brewing to create a small batch brew lager called Yardsman.

Brewed in Belfast, Yardsman Craft Lager is a delicate, well balanced beer with a mild floral hop character. It is unique, in that it is filtered through Irish linen, and matured for six weeks to allow the beer to mature and develop its smooth and full bodied character. www.yardsmanlager.com

Hilden Brewery Hilden Brewery is a family run microbrewery based in Hilden, near Lisburn in County Antrim. This small family business has been producing award winning beers since 1981 and describes itself as Ireland’s oldest independent brewery.

Hilden’s range includes Headless Dog Ale, Molly’s Chocolate Stout and Belfast Blonde Lager, as well as Twisted Hop, a strong, premium pale ale, and The Belfast Quarters, brewed to celebrate some of the City’s most historic and renowned areas, including the Titanic Quarter, Cathedral Quarter and Queen’s Quarter beers. www.hildenbrewery.co.uk Hillstown Farm Brewing Company Hillstown Brewery was created following the success of Hillstown Farmshop’s and Geterbrewed’s collaboration in creating Beer Fed Beef.

The initial brewery was for agricultural use, feeding cattle until the owners decided to expand into the craft beer sector, and now produce a range of awardwinner beers, including The Goats Butt wheat beer, The Horny Bull Stout, The Spitting Llama, a strong golden ale, and Massey Red Ale. www.hillstownbrewery.com Hughes Craft Distillery Hughes Craft Distillery is a small batch producer that specialises in handcrafted and natural spirits for distribution worldwide. Their product range includes RubyBlue whole fruit liqueurs with a choice of Cranberry, Wild Blueberry, Blackcurrant (Irish Cassis), or Chilli Pepper, as well as RubyBlue Premium Vodka, which is distilled from potatoes. www.RubyBlueLiqueur.com Jawbox Gin Jawbox is a premium gin which is distilled in Northern Ireland from locally-grown barley. The brainchild of entrepreneur Gerry White, it is distilled by Echlinville Distillery at Kircubbin in County Down. Jawbox takes its name from the large metal kitchen sinks which were a feature in Belfast homes in the Victorian era. The product design also features a Victorian-style medicine

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Summer Stocking: Northern Ireland

bottle and branding. Jawbox is a classic Belfast gin, which features botanicals, especially mountain heather, from hills surrounding the city. www.jawboxgin.com Kilmegan Irish Cider Kilmegan Cider is based at Dundrum in County Down. The ciders are produced on the family farm by husband and wife team, Andy and Karen Boyd, using apples from orchards planted there over a century ago. Kilmegan has three ciders in its portfolio including: Irish Farmhouse Cider (ABV 5.5%), a pasteurised cider made using a traditional rack and cloth press; Real Cider (ABV 5.5%), a fully dry, 100% pure juice cider that has not been pasteurised or filtered, allowing a secondary in bottle fermentation, giving a light, natural carbonation with fresh fruit flavours and a long finish; Wild Elderflower Cider (ABV 6.8%), which is also unpasteurised, using locally sourced wild elderflowers blended with 100% pure juice and unfiltered for a delicate and subtle floral finish. www.kilmegancider.com Long Meadow Cider Long Meadow Cider is a local family run business based in Loughgall, Co. Armagh. Father and son duo, Pat and Peter McKeever launched the business in 2013 and work together all year round to produce the perfect apples for their craft cider. The range includes medium and sweet ciders, both available in 500ml bottles, with new 330ml bottles on the way. www.longmeadowcider.com

Mac Ivors Cider Co. Mac Ivors Cider was launched into the Northern Ireland market in 2012 by longstanding apple processor, MacNeice Fruit. The range includes two bottled ciders, Mac Ivors Medium, a 4.5% ABV drink, and Mac Ivors Traditional Dry, a 5.6% ABV variety.

Both are produced in 500ml bottles. The Medium Cider is gold in colour from predominantly sweet red apples and is fresh and fruity with a clean, crisp finish.

The Traditional Dry Cider is a rich and complex drink. made from traditional cider apple varieties with a full body and long dry finish.

The ciders are made from 100% cold pressed apple juice and do not contain any concentrates, artificial flavourings or colours. Up to 12 different varieties of apples are used and slowly fermented for a natural fruit flavour. www.macivors.com McCannâ&#x20AC;&#x2122;s Harvest / P.McCann & Sons P.McCann & Sons was founded in 1968, based in Co. Armagh and Dublin Fruit Market. McCanns is a family run business and is well known throughout Ireland and the UK for the service and products they provide to the supermarket, retail, wholesale, catering, juice and cider

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Summer Stocking: Northern Ireland markets. With over 40 years of experience and knowledge of the fresh apple, pear, organic and apple processing market, P.McCann & Sons have now launched McCann’s Harvest Pure Apple Juices and Apple County Cider. McCanns Pure Apple Juice Range is blended with a number of berry juices, including cranberry, raspberry, blackcurrant and blueberry, as well as carrots and pears, and comes in a range of sizes, including 250ml PET, 330ml Glass, 750ml Glass, 5ltr, 10ltr and 20ltr bag-in-box. P.McCann & Sons is currently investing Stg£2m into a new juice/cider plant that will be located on their Carn site. www.mccannapples.co.uk Niche Drinks Company Ltd Niche Drinks have been producing high quality cream liqueurs since 1983, ranging from traditional Irish creams made with triple distilled aged Irish whiskey through to wine based and flavoured creams, for a number of retail partners in Ireland, UK and Europe. They have also developed a number of niche drinks brands, including Shannon’s Microwaveable Irish Coffee, Tipples Irish Cream Liqueurs and Polskie Fuze Infused Polish Vodka Liqueur. Niche Drinks’ success has been built upon an outstanding technical system that offers full product traceability from a single defined cream source through to finished product, either bottled or in bulk. The company also holds HACCP, British Retail Consortium (Higher Level) and EFSIS accreditations. www.nichedrinks.com Pokertree Brewing Company Ltd Opened in January 2014, Pokertree Brewing Company is the first brewery in County Tyrone in over three generations. Their aim is to brew superb quality, small batch, handmade beers that use all natural and where possible local ingredients at all times. The range includes: Ghrian Golden Ale (4.5% ABV); Red Earl Ruby Ale (5.5% ABV); Seven Sisters Treacle Oat Stout (5.2% ABV); Dark Nirvana Dark Cascadian Ale (6.5% ABV). www.pokertreebrewing.co.uk Rademon Estate Distillery/Shortcross Gin Founded in 2012 by husband and wife team Fiona and David Boyd-Armstrong, Rademon Estate Distillery is located outside Downpatrick, County Down, at the couple’s historic family estate. Their first small batch, craft spirit, Shortcross Gin has already picked up numerous international awards. Shortcross Gin is an aromatic and exceptionally long, smooth gin that redefines what an Irish gin should be, created through the use of fresh apples, elderberries and wild clover, distilled with other botanicals, including juniper, coriander, orange peel, lemon peel and cassia. www.shortcrossgin.com

Tempted Cider Company Ltd DJ’s’s Juice and Cider was established by husband and wife team Davy and Janet Uprichard in 2009 and operates from a purpose-built processing plant near Lisburn, County Antrim, with apples sourced from local growers in County Armagh. Their product range includes Tempted?

Medium Dry Irish Craft Cider, Tempted?

Medium Sweet Irish Craft Cider and a Normandy-style cider. Once the apples are pressed, the pure apple juice is left to ferment for over six months. Then the cider is lightly carbonated and pasteurised as it is bottled. Although a yeast solution is added to start fermentation and sugar syrup to sweeten at the end, the cider is still predominantly made of pure apple juice, which sets it apart from commercially made ciders. All the products are produced under the artisan producer’s Tempted? brand in 500ml bottles. Tempted is distributed throughout the Republic by Coachbury Taverns, the Porterhouse wholesaler in Dublin. The artisan business also produces apple juice under the dj’s juice Naturally Pure brand. www.temptedcider.com Whitewater Brewing Company Nestling in County Down’s Mourne Mountains and brewing the finest traditional ales, Whitewater Brewing Company was established in 1996 by Bernard Sloan. The brewery now has a 7,000 litre brew length. The largest microbrewery in Northern Ireland, Whitewater’s product range includes Belfast Ale 4.5% ABV, Clotworthy Dobbin 5.0% ABV, Belfast Lager 4.5% ABV, Belfast Black 4.5% ABV, Copperhead Irish Pale Ale 3.7% ABV and Hoppelhammer Indian Pale Ale 6% ABV, Bee’s Endeavour ale 4.8% ABV and Maggie’s Leap 4.7% ABV. The quality of Whitewater Brewery’s products have been recognised by judges in the influential Great Taste Awards. www.whitewaterbrewing.co.uk

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Summer Stocking: Wines & Spirits

The Stars of Summer From lighter wine styles to the perfect cocktail ingredients, we focus on the wines and spirits set to soar this summer.

THE summer of 2016 is likely to see a good demand for lighter styles of wine, as well as lower alcohol and food friendly wines. Anticipating the many sporting events and house parties that will develop around them, we are going to look at some of the wine trends and the wines that are on offer during the summer of 2016.

The Irish soccer team’s qualification for the European Championships (June 10 – July 10) means there is going to be more demand for wines and beers this summer. While the traditional male soccer fan tends to prefer beer, the whole country is set to become soccer mad this summer.

Many people will opt to watch the games at home and invite friends over, so this is likely to help wine sales too, especially if food is in the mix. Pizza, pasta dishes, BBQ food and salads are definitely going to be on the menu for pre- and post-match evenings, so make sure you have wines available to match these food styles.

The Irish rugby team’s three match tour of South Africa on June 11, 18 and 25 will also spark demand. So too will the Irish Open at the K Club, which has Mouton Cadet as the pouring wine at the venue in Straffan, Co Kildare.

The 2016 summer of sporting events is further extended this year with the Olympic games taking place in Rio from August 5-21, so make sure you keep your shelves well stocked.

Lower alcohol wines are also a new emerging trend, and many producers are launching more of these this summer.

As the consumer becomes more health conscious and is more aware of ABV levels, expect to see a greater demand for the specifically created lower alcohol varietals ranges.

Rosé and sparkling wines also surge in popularity at this time of year. Nothing says summer like a glass of Rosé or something with bubbles. Rosé now accounts for approximately 4% of the Irish wine market and the rise and rise of Prosecco shows no sign of abating. Below, you will find details on some must stock wines for the summer season.

Perisecco (Classic Drinks) This is very much on trend, a low alcohol Prosecco (5/5% ABV) perfect for summer party drinking and wonderful as an aperitif, a cocktail or a refreshing glass to enjoy with friends this summer. The Two key lines are Perisecco Hugo (Elderflower, Mint and Lime) and Perisecco Hisbiscus (a rosé style) with an RRP of €8. Both are ideal to make into a cocktail or aperitif drink. Just add fresh mint leaves, lots of ice and a wedge of lime.

Mouton Cadet (Cassidy Wines) One of the first wine brands in the world, Mouton Cadet was created by Baron Philippe de Rothschild in the 1930s. This well-known wine label has stood the test of time. The range now includes red, white and rosé wines and for the last number of years the wine has been associated with major European golf tournaments, including the Ryder

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Summer Stocking: Wines & Spirits Cup. This year it will be the pouring wine at the Irish Open.

This summer, Mouton Cadet will be running a special offer price with the range available in independent retailers at €12.99, down from €16.99. [yellow tail] Pinot Grigio (Gilbeys Wines) Look out for Castella’s [yellow tail] Pinot Grigio.

The popularity of the Italian pseudonym for the Pinot Gris grape has gone global. Such is the resonance of the Italian language name for this French grape that the new world producers have been adopting it en masse. The term Pinot Grigio has almost become a brand name in its own right, which is why the Australian producers have started to use it. [yellow tail] is a fast growing brand and their varietal range has strong recognition with the Irish consumer. Since it was first launched on the Irish market in 2007, Gilbeys Wines have been offering consumer tastings, as well as [yellow tail] Pinot pricing Grigio should be a star offers, all performer this summer. of which has helped to raise the popularity of this Australian wine brand with the consumer. Look out for plenty of promotional offers on this wine this summer.

Blossom Hill White Zinfandel (Gilbeys Wines) Blossom Hill White Zinfandel is another varietal that performs very well during summer. A light and very fruity wine style, this will be a perfect match for any sort of pasta dish. It will also work very well with any sort of spicy fusion style food. The off dry flavours of the wine will work particularly well with any sort of curry, particularly any Thai style curry.

Blossom Hill White Zinfandel: performs extremely well in summer.

McGuigan Frizzante (Barry & Fitzwilliam) Australian Vintage Limited are owned by the McGuigan family, who are owner/managers of vineyards sold under McGuigan label. Look out for their brand new McGuigan Frizzante,

which launched last year. This low alcohol Prosecco-style sparkling wine from Australia is made from the Semillon grape, and is fresh and zesty, with lots of fruit flavours. The quality is remarkably good and this new world sparkler can be offered as alternative to anyone looking for bubbles for their party. McGuigan Frizzante will on offer at €10, down from €14.99, making it a must buy.

Villa Maria (Barry & Fitzwilliam) The popularity of New Zealand Sauvignon Blanc goes from strength to strength. The explosive flavours of New Zealand Sauvignon Blanc have set an international benchmark for the style: pungently aromatic with bell pepper and gooseberry flavours and lush tropical fruit flavours. This is the wine that wine snobs can’t bear. Why? Because this is the wine that everyone seeks out for its ripe distinct flavours and aromas. Look out for the Villa Maria Private Bin Sauvignon Blanc, Riesling and Merlot Cabernet on offer for €10, down from €14.99.

Jacob’s Creek (Irish Distillers Pernod Ricard) McGuigan Frizzante is Jacob’s Creek has stayed true fresh and zesty, with lots to winemaking traditions of fruit flavours. established by Orlando Wines’ founder Johann Gramp when he planted his first vines over 160 years ago. Voted 20th in Drinks International’s ‘World Most Admired Wine Brands’ in 2014, they recently revamped their labels, which reflect the brand's Australian identity. This summer, Jacobs Creek's Varietal range will be on offer across the retail sector and will likely gain more in terms of volume sales as a result of this promotional push.

Brancott Estate (Irish Distillers Pernod Ricard) Brancott Estate, the pioneering New Zealand wine brand, changed how the world enjoys Sauvignon Blanc. This summer, watch out for discounted price offers across the range, which includes Sauvignon Blanc, Sauvignon Gris, Pinot Grigio and Pinot Noir.

Cono Sur Bicicleta (Findlater Wine & Spirit Group) As official wine partner to the famous Tour de France, the specially-commissioned labels by renowned British illustrator Eliza Southwood perfectly capture both the energy and beauty of the sport of cycling, as well as also tying in perfectly with the bicycle motif associated with Cono Sur’s famous set of wines. These Art Labels are part of a summer campaign by Cono Sur centred around bicycles and cycling, including strong consumer and press promotion and in-store activation. A social media campaign aimed at consumers at Facebook.com/ConoSurIreland will offer lots of cycling giveaways, including bikes and cycling experiences.

The range will be on offer at RSP €11.99

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Summer Stocking: Wines & Spirits Sauvignon Blanc, as well as a Pinot Grigio, a Rosé wine and a Cabernet Sauvignon and Merlot. These are great wines for barbeque parties and will retail this summer at €9.95.

Cono Sur Bicicleta will be promoted with a summer campaign centred around cycling.

Las Moras Dada Bonarda/Malbec (Coman’s Wines) This Argentine red has really captured the red wine trend of the moment. One of the fastest growing wine brands on the market, the popularity of this wine has taken off in the last 12 months.

This concept wine is made from fruit grown in San Juan: the producer uses American oak medium toast to bring out the vanilla character; the Bonarda grape adds lots of red fruit, resulting in a soft easy drinking approachable red wine with lots of soft tannin. Look out for it on promotion at €10 for Father’s Day in mid-June (Dada … geddit!). A really great easy drinking summer red with oodles of fruit.

Paparuda Varietal Range (Febvre & Co. Ltd) Cramele Recas is the biggest Romanian wine company on the UK market, with sales of over 300,000 cases per annum.

Their wines feature strongly in many c-stores and supermarkets and they have also expanded into other markets, including Holland, Belgium and now Ireland. Here, they have the Paparuda range, which is exclusive to Febvre. The quality is very good and their varietal range includes Sauvignon Blanc, Paparuda, from Chardonnay, Merlot and Cabernet Febvre & Co. Ltd: Sauvignon. These are fruit forward, a top quality wine approachable wines, offering very range from Romania. good value. They will be on offer in independent retailers this summer at €11.95.

Two Oceans (Febvre & Co. Ltd) This is one of South Africa’s strongest brands on the Irish market. Part of the Distel group, these are good value, easy drinking varietal wines. The range includes a very good

Two oceans: one of the best performing South African wines in Ireland.

Barry & Fitzwilliam Michael Barry of Barry & Fitzwilliam claims that they now have probably the most successful prestigious French wines on the market, when you take account of the success of Michel Lynch, Guigal and the Gabriel Meffre range, which includes La Chasse du Pape.

From Australia, McGuigan wines continue to outperform the market and the brand is the number one in the off trade. The Black Label range comprises of a Cabernet, Shiraz, Merlot, Chardonnay, Sauvignon Blanc, Pinot Grigio and Rosé. The range will have strong above the line marketing support for the summer, particularly on TV and radio, with a major emphasis on Neil McGuigan’s IWC award as the Best White Winemaker in the World for the third time. McGuigan Frizzante was launched last summer and is an ideal celebratory drink which will be backed up with a radio campaign: “Like Prosecco, Love McGuigan Frizzante” B&F have added Finca La Linda and Luigi Bosca Villa Maria is now the number one Argentinean wines to their New Zealand wine brand on the market. range, described by

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Summer Stocking: Wines & Spirits Michael Barry as “amongst the finest producers of top class Argentinean wines”.

Mont Gras, a former Chilean Producer of the Year, continues to grow strongly. B&F will be offering activity across the full range, from entry level blends to the excellent Reserva range. The Soleus range of Organic Wine produced

by Mont Gras is also going from strength to strength. Also from Chile, Viña Casa Silva is a premium Chilean wine from the Colchagua Valley.

A family owned New Zealand winery. Villa Maria has been New Zealand's leading wine award winner, both nationally and internationally, since the early 1980s. The repositioning of the Private Bin Range has seen sales surge.

Villa Maria is now the number one New Zealand wine brand on the market and is expected to grow a further 20% this year, according to Michael Barry.

Barry & Fitzwilliam have a very strong line up in the fortified wine sector, where they represent Harvey’s Bristol Cream Sherry, Croft Original Sherry, Tio Pepe Sherry and Cockburns. Indeed, Michael Barry is looking forward to a “fortified summer, especially now that sherry is very much back in fashion”.

Findlater Wine & Spirit Group Findlater Wine & Spirit Group represents three of the top five World's Most Admired Wine Brands here in Ireland - plus the World's Most Admired Port and one of South America's Most Admired wines, as voted by the esteemed Drinks International magazine.

Penfolds, the most iconic of Australian wine brands has been knocking at the door of the number one spot for years, so it's no surprise they've finally made it in 2016. From Rawson's Retreat to Grange, Penfolds have all bases covered, though quality is always a priority at all price ranges for this famous brand.

Penfolds Penfolds Bin 28 Bin 28 Kalimna Shiraz Kalimna offers a showcase Shiraz offers of warm-climate a showcase of Australian Shiraz. warm-climate Australian Shiraz: ripe, robust and generously flavoured. First made in 1959, Bin 28 is named after the famous Barossa Valley Kalimna Vineyard purchased by Penfolds in 1945 and from which the wine was Torres Celeste is originally sourced. one of Ireland's Torres has never been out of the best-loved wines top two spots in this famous list, from Ribera del a testament to its enduring quality and Duero.

esteem amongst the world's wine trade. Currently celebrating its 10th anniversary, Torres Celeste is one of Ireland's best-loved wines from Ribera del Duero, which also recently earned 90 points in both Wine Spectator and Guía Peñín, ensuring that the region's mostexported wine can back up its prominence with quality.

Perhaps one of the most famous Rhone producers, M. Chapoutier is in the enviable position of offering wine both at an entry-level and also the very top tier, the latter evidenced by the company's incredible tally of thirty 100/100 Parker Points.

Châteauneuf-du-Pape wines can be made with any proportion of up to 13 grape varieties amazingly, but Chapoutier's La Bernardine is a more pure expression, only using mostly Grenache, with a dollop of Syrah and Mourvèdre.

Cono Sur, the young, fully carbon neutral winery is going from strength to strength in recent years and features regularly on this famous Drinks International list.

Cono Sur 20 Barrels Sauvignon Cono Sur 20 Barrels Blanc is an ultra-premium wine, Sauvignon Blanc is an winning Gold at the Global ultra-premium wine.

Sauvignon Blanc Masters 2014, as well as being given 90 points in Decanter, 95 Points in Descorchados and 90 Points in the Wine Advocate 2014, amongst many other accolades.

Also from Findlater, Graham’s Port is the world’s most admired port brand. This famous and historic Port house is a shining example of how quiet dedication to quality and craftsmanship can always win admiration.

• SPIRITS Barry & Fitzwilliam Barry & Fitzwilliam distribute a wide range of premium spirits, including Teachers Scotch, Courvoisier Cognac, Rémy Martin Cognac, The Famous Grouse Finest Scotch Whisky, Jim Beam Bourbon, Vladivar Vodka and Whyte and Mackay Scotch.

Barry & Fitzwilliam are also the exclusive distributor of The Kilbeggan Distillery’s range of whiskey, which includes Kilbeggan, Connemara and Tyrconnell. Kilbeggan 8 Year Old in its distinctive decanter style bottle continues to grow, especially after it was awarded Best Grain Whiskey at the Irish Whiskey Awards.

Cointreau is a cool experience on ice with a warm afterglow, surrounded by the exotic scent of oranges, while maintaining its elegant French heritage. Cointreau is the perfect partner for cocktails, renowned for livening up a Margarita, making a long drink even longer with 7UP or the stylish party Cosmopolitan cocktail.

Bols Distilleries is one of the largest and oldest producers of fine spirits and liqueurs in the world, some dating back to the year 1575. Many of the unique flavours of Bols liqueurs are made with fruit juices, thereby creating the ideal platform for some of the best cocktails around. The selection of flavours available from Bols is vast and includes Bols Blue, Grenadine, Advocaat, Crème de Cacao, Cherry Brandy

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Summer Stocking: Wines & Spirits and many more. A new 200ml size has recently been added to the range and B&F have added Bols Elderflower and a number of new SKUs to the Bols range this year.

Sourz’ unique, dual sweet & sour flavour is both refreshing and tangy.

Sourz is now available in Apple, Blackcurrant, Cherry and Tropical Blue.

Jagermeister, the famous German schnapps, is a huge seller in the shooter market, particularly among trend setters. Sales are up 30% again this year, which is an excellent performance and a reflection of its eighth place in the top ten spirits in the on trade.

The 20ml size continues to do very well in the off trade and B&F have just listed a 50ml size.

Tia Maria is a hugely popular coffee liqueur The Botanist is the first and worldwide, particularly only Islay Dry Gin conceived, due to its mixability in distilled and hand-crafted at cocktails, with coffee or the Bruichladdich Distillery, The in desserts, or mixed Rhinns, Isle of Islay. with milk and ice as a luxurious long drink. It will be heavily backed by a new press campaign focusing on its mixability.

Disaronno is described as a ‘cool’ brand. With its distinctive square glass decanter and smooth almond flavour, it has a secret recipe which is said to include the pure essence of 17 selected herbs and fruits with an infusion of apricot kernel oil.

Midori is a premium melon liqueur infused with Japanese muskmelons. It’s carefully crafted by artisan spirit makers through melon infusion and distillation and has a touch of French brandy to give it just the right taste profile.

Copperhead Gin from Belgium: made with a selection of five botanicals: Known for its Juniper, Cardamom, Orange peel, bright green color, Angelica and Coriander. premium quality

Powerscourt Distillery Granted Planning Permission POWERSCOURT Distillery has been granted planning permission for the construction of a craft distillery and visitor centre at Powerscourt Estate, Enniskerry, Co Wicklow. Powerscourt Distillery is a joint venture with Powerscourt Estate, supported by an agreement with the Slazenger family to locate the distillery on the estate, which has an 800 year history stretching back to a castle built in the 13th century.

The project will refurbish the Estate’s old mill house into a world-class distillery, set against the stunning backdrop of the Sugar Loaf Mountain and Powerscourt’s award-winning gardens. Master Distiller Roy Court will mix barley grown in the surrounding fields with certified mineral water from Powerscourt Estate’s well, using traditional pot still techniques.

Powerscourt Distillery will create a portfolio of unique whiskeys that will stand out in the rapidly growing Irish whiskey market.

Pictured at the announcement are (l-r): Gerry Ginty, Powerscourt Distillery CEO and Co-Founder; Ashley Gardiner, Co-Founder of Powerscourt Distillery; Sarah Slazenger, Managing Director of Powerscourt Estate; and Roy Court, master distiller.

and authentic taste, Midori is perfect for mixing with juices, spirits and other liqueurs.

Passoã, the only passion fruit based liqueur, is made with passion fruit juice from Brazil. It blends perfectly with any fruit juice and is also a perfect base for cocktails.

Barry & Fitzwilliam represent an unrivalled range of premium gins from across the globe, including The London Number 1, Copperhead, from Belgium, Damrak Gin from Holland, Larios from Spain and their latest addition, the iconic The Botanist from the island of Islay in Scotland. To support their range of premium gins, Barry & Fitzwilliam also represent the Bottlegreen mixers collection Since the coming together of Beam Suntory, Barry & Fitzwilliam have acquired the distribution rights for Auchentoshan and Bowmore Scotch Whiskies.

Teeling Whiskey Company Teeling Whiskey Company have introduced new Spirit of Dublin premium Irish poitín, exclusively produced in its new distillery at Newmarket, Dublin 8.

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Summer Stocking: Wines & Spirits Quintessential Brands Buys Dublin Whiskey Company INTERNATIONAL drinks group, Quintessential Brands has acquired Dublin Whiskey Company.

This was part of a €10m investment that will see it build a new Dublin whiskey distillery and visitor experience for its established portfolio of Irish whiskey brands, including The Dubliner and The Dublin Liberties. The multi-million euro acquisition includes the historic Old Mill Street building in the heart of the Liberties, which was traditionally the centre of whiskey distillation in Dublin. The site has full planning permission for a distillery and a unique natural spring water source to be used in the process. Pictured making the announcement are Quintessential Brands’ CEO Warren Scott and Darryl McNally, General Manager and Master Distiller of Dublin Whiskey Company.

The Spirit of Dublin Irish Poitín is triple distilled in the distillery’s three copper pot stills and made from a traditional Dublin Pot Still recipe of unmalted and malted Irish barley, giving it a distinctively sweet cereal taste.

Bottled straight from the still at 52.5% with no maturation process, the newest addition to the Teeling range is a surprisingly smooth spirit which can be enjoyed neat, with water or in a cocktail.

Jack Teeling, Founder of the Teeling Whiskey Company, comments: “Poitín is at the heart of all true Irish spirits and will be the base for future whiskey releases The Spirit of Dublin is a new from our new premium Irish poitín from Teeling distillery. This Whiskey Company.

Spirit of Dublin bottling gives people a sneak peek at what our new distillery is producing, as well as showcasing a modern version of our unique and traditional white Irish spirit.”

Avalon Group The multi-award winning Avalon Group is celebrating multiple victories at the 2016 San Francisco World Spirts Competition. The Wild Geese Golden Rum won a Gold Medal at the awards, while the brand also picked up Silver Medals for The Wild Geese Premium Rum, The Exiles Irish Gin and Untamed Irish Vodka, alongside a Bronze medal for The Wild Geese Irish Honey Liqueur.

The Wild Geese Golden Rum is from the heart of the Caribbean, matured in bourbon oak barrels and aged for up to five years and it can be served on its own or in a cocktail.

The Wild Geese Premium Rum is an intense, bright gold blend of rums, aged for up to eight years, from Barbados, Jamaica and Guyana.

The Exiles Irish Gin is produced using botanicals that grow in the wild across Ireland and is the only gin in the world that contains shamrock. The Untamed Irish Vodka is The Wild Geese Golden Rum won a Gold Medal at the first and only super the 2016 San Francisco premium vodka produced World Spirts Competition. in Ireland, while The Wild Geese Irish Honey Liqueur is made with Irish honey, inspired by St Gobnait, Ireland's Patron Saint of Beekeepers.

Smile for success -

join MACE and you and your customers will be smiling.

Our vision is to be Ireland’s favourite forecourt and neighbourhood store by surpassing our shoppers’ expectations. Great value deals, innovative food solutions, a health and wellness initiative, Fairtrade coffee suppliers and an ever-expanding MACE Own Brand range will give your shoppers more reasons than ever to keep coming back to you. Supported by a nationwide advertising campaign and local marketing support, you will have access to an incredibly supportive MACE team of people.

To find out more contact John Tully – 086 818 9312 (Regional Manager North) Liam Attridge – 086 852 1362 (Regional Manager South) www.mace.ie |

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68|Retail News|May 2016|www.retailnews.ie

Forecourt Focus: Overview Garvey Group Joins Maxol

MAXOL has secured a contract with the Munster based Garvey Group to become the fuel supply partner to their three service station outlets, located in Castleisland, Co. Kerry, Newcastle West, Co. Limerick and Dungarvan in Waterford. The partnership aims to strengthen the representation of the Maxol brand in the Munster region and comes at a time when both companies are investing to improve the quality of the customer experience.

Speaking about the latest announcement, Brian Donaldson, incoming CEO of Maxol, commented, “We are extremely pleased to have won the contract to be the fuel supply partner to The Garvey Group and warmly welcome Kevin McCarthy, Managing Director, Jim Garvey, Finance Director, and their team to the Maxol network.

“The Garvey Group is a very successful and admirable family business, and is one of the most innovative retail

groups in the Munster region. This new supply partnership strongly endorses the investment that Maxol has been making in repositioning our brand in recent years and adds three new high quality forecourts to our expanding network. We look forward to growing together and continuing to go above and beyond when it comes to providing a quality offering to our customers.”

Kevin McCarthy, Managing Director, The Garvey Group, and Dermot Cogan, Regional Manager, Maxol.

€250,000 Up For Grabs with Topaz Cash for Clubs TOPAZ has announced the return of Cash for Clubs, a community initiative, which offers clubs of all types and sizes from across the island of Ireland the chance to win up to €250,000 in cash prizes. On hand to kick off the 2016 campaign was Topaz ambassador and Irish rugby international, Jonathan Sexton, encouraging clubs across the country to sign up and get involved.

“Clubs, sporting and non-sporting, play a huge role in Irish communities but are constantly faced with the challenge of raising funds to support their upkeep and development,” said Sexton. “It’s great to be involved in the Topaz Cash for Clubs initiative, which plays a big part in giving clubs across the country that much-needed helpinghand when it comes to investment. It’s a simple initiative but one that I feel will continue to make a big difference.”

The programme works directly through the Topaz Play or Park Loyalty platform. Clubs can register at playorpark. ie/cash-for-clubs (ROI) or playorpark.co.uk/cash-for-

clubs (NI) and, once registered, members of the club and customers in their community can start to collect tokens using a Play or Park gametag, which are available in-store or through the Topaz Play or Park app. Once a club Topaz ambassador and Irish rugby star has collected 2,000 Jonathan Sexton is pictured with Topaz tokens, they will Brand Manager, MJ Tierney, at the launch of Topaz Cash For Clubs. be automatically entered into an ‘everyone-wins’ draw, where they can win up to €10,000.

Applegreen’s Golden Coffee Cup APPLEGREEN’S coffee is about to taste a whole lot sweeter to 10 lucky customers across the country who find the elusive golden cup and become €1,000 richer. To celebrate their brand new coffee cup packaging, Applegreen has created 10 unique coffee cups which will turn from black to gold and play celebratory music when hot water is added, with the winners receiving a €1,000 Applegreen Gift Card to

spend storewide.

“Applegreen is delighted to bring this competition to all of our customers, to mark our new coffee cup packaging,” noted Applegreen COO, Joe Barrett. “The golden cups have been hidden all over the country and we can’t wait to find our winners. We hope that our golden coffee cups will add some excitement to our customers' travels and brighten their day!”

Always FRESH MILK

and the SAME BEANS as our coffee shops

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Forecourt Focus: Overview Topaz Invests €6.5m in New Stations and HR Programme TOPAZ has transformed the landscape of Ballysimon, Co. Limerick, by undertaking a full redevelopment of the local service station. The unveiling of Topaz’s redeveloped site at Ballysimon has created 10 new jobs and an investment of €3m at the site.

The Ballysimon launch comes fresh off the back of a recent announcement by Topaz that they have invested €3m and created a further 18 new jobs with the development of a state of the art forecourt in Dublin, servicing the residents of Citywest and the surrounding locality. The brand new Topaz ‘City Avenue’ site, like Ballysimon, features free Wi-Fi access, comfortable café seating, fresh food offers, Ad Blue pumps and hand crafted barista coffee.

The new sites reflect an extensive investment program by the company in the development of not only world class service stations but also unparalleled service. The opening of this new station comes at a time when the company have also invested heavily in their staff. In the last 18 months alone Topaz have invested half a million in team training and development. The retailer has significantly enhanced their Talent Acquisition, Learning and Development and Communications and Engagement programmes, winning a number of industry leading awards in the process.

Margaret Barron, Marketing Director, Topaz, passes the ball to Niall Anderson, Managing Director, Topaz; Alan Quinlan, Topaz brand ambassador, and Sean Moriarty, Retail Director, Topaz, at the launch of Topaz Ballysimon.

Maxol Opens in Donabate Valero Launches Texaco MAXOL Promotion Donabate in North East Dublin officially opened its doors earlier this month and Maxol staff were on hand to welcome the very first Maxol’s Group Brand Development Manager customer Fergal Harrington, licensee Fergal Ralph, through the Maxol’s Head of Retail and Marketing, Dermot doors. The O’Toole, and licensee Ger Ralph, are pictured development congratulating Stephen Lappin, who received offers Maxol’s a free fuel fill-up on being the first customer to enter the forecourt of the new Hearse Road latest twostory building Maxol Station in Donabate. design and is focused on quality food service, with the latest Maxol Mace convenience store, Bewley's barista bar and a brand new Moreish fresh food café. The service station represents an investment of €2m by Maxol and has created 25 new full and part-time jobs in a welcome boost to the local economy.

Valero Marketing Manager Bronagh Carron introduces ‘Win Your Fill of Fuel Around Ireland’.

VALERO, which markets fuel in Ireland under the Texaco brand, has intensified its drive to win an even bigger share of the Irish motor fuels market with the launch of a ‘Win Your Fill of Fuel Around Ireland’ promotion, currently in operation at participating Texaco service stations across the country. Under the scheme, motorists who spend €30 or more on fuel at any participating station can

enter a draw, the prize for which is a free €500 Texaco fuel voucher, with one winner chosen from each participating station.

To find out what Costa Express can offer you contact: ROI tel: 021 500 3526 NI tel: 02892 688349

70|Retail News|May 2016|www.retailnews.ie

Shelf Life HOLLY Keating (left) and Natalia Piechaczek are pictured setting their clocks to 2pm and 9pm at Timepiece Antiques Clocks, Patrick Street, Dublin 8, to celebrate the launch of Daily Million twice a day, giving players the opportunity to become instant millionaires by lunchtime each day, with a new 2pm draw. Daily Million draws now take place at both 2pm and 9pm, seven days a week, for just €1 per play.

HENEGHAN PR, one of the Ireland’s leading independent communication firms, has announced an expansion of the agency, with the opening of a new office in Anglesea Street, Cork, and the appointment of Conor Keane, former business editor of the Irish Examiner, as a senior consultant, who will be responsible for driving the company forward in Munster. Pictured at the announcement are (l-r): Nigel Heneghan, MD; Conor Keane, Senior Consultant; and John Mullins, Chairman, Heneghan PR. KEELINGS are delighted to announce their return to Bloom for the tenth consecutive year. Taking place from June 2-6, green-fingered enthusiasts of all ages are invited to experience Keelings’ Love to Grow Tunnel, which will be even bigger and better than ever this year. Attracting 15,000 visitors last year, the Love to Grow Tunnel is an ideal spot to brush up on gardening tips, as Keelings’ experts will share advice on how to grow fresh produce at home. Keelings' nutritionist Aveen Bannon is pictured at the Keelings Love to Grow tunnel in Bloom 2015. Keelings are giving away a pair of Bloom tickets each day at www.facebook.com/ keelingsfruits.

MAXOL reinforced its support for university rugby by sponsoring the Ireland V England third level rugby encounter, which took place at College Park, Trinity College Dublin. The sporting event was specifically designed as a launch-pad for the reintroduction of regular internationals for Irish student teams. “Maxol are proud sponsors of IURU activities for over 20 years,” said Fergal Harrington, Group Brand Development Manager, Maxol. “We are firm believers in the importance of students finding a balance between work and play, and rugby is a fantastic sport that we see at the heart of so many communities in Ireland.”

BARBARA Cavaroli has joined TS Foods as Business Development Manager, reporting to the Commercial Director.

In this role, Barbara will be responsible for identifying and leading strategic business development opportunities in the Republic of Ireland.

SENIOR managers at Waitrose, Papa Johns and The Entertainer will all be sharing revealing insights into how they view the latest developments in payments when they speak at PayExpo Europe. The UK’s largest payments event, taking place on June 7 and 8 June at London’s ExCeL, will provide retailers with valuable information and ideas from pioneering retailers and leading e-tailers on new transaction technology and security, as well as advances in the analytics and loyalty sector.

ELECTRIC Ireland, the Official Energy Partner of Team Ireland for the Rio Olympics, has unveiled its sponsorship campaign, The Power Within. The campaign includes a strategic partnership with RTÉ across TV, radio and digital platforms.

Supported by outdoor, PR, social media and an innovative Spotify partnership, it will feature boxer, Paddy Barnes, gymnast, Kieran Behan, rower, Sinéad Jennings and swimmer, Fiona Doyle. It also includes sponsorship of the highly anticipated Road to Rio documentary on RTÉ 2, which captures the ecstatic highs and crushing lows of Ireland's top athletes across a range of disciplines as they train, compete and try to qualify for the 2016 Olympic Games. Pictured are Lisa Browne, Head of Marketing at Electric Ireland, with boxer, Katie Taylor, and golfer, Paul McGinley.

BEWLEY’S Barista Gary Hollywood has been crowned the Irish Aeropress Champion, beating off tough competition from 24 other top baristas from across the country at the Irish Aeropress Championships. Gary will now go on to represent Ireland at the World Aeropress Championships, which will also be held in Dublin this June. Pictured at the launch of Fairtrade Fortnight 2016 was Gary Hollywood with fellow Bewley’s barista, Eileen Maher.

IRISH comedian and impressionist, Oliver Callan, pictured on the streets of Dublin announcing the brand new research from Lyons Tea, which reveals Irish people's preferences for getting things off their chest. Among the interesting findings from the survey was that almost a third of Irish people fear ‘fessing up to their Irish Mammy and a whopping 80% of us Irish find the best way to get something off our chest is over a cup of tea. Find out more about the results of the Lyons Tea Get It Off Your Chest Survey and see the juicy #LyonsTruthBooth confessionals of the Irish public by visiting Lyons Tea on Facebook.

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