How Dynamic Pricing Affects HyperPersonalized Consumer Markets?

We have found that the dynamic pricing model is an efficient and effective method of price discrimination. It is a strategy of pricing goods or services to set prices according to the customer's willingness to pay. It includes strategies such as charging higher prices for peak periods, different rates for different volumes, differential rates for preferred customers, and lower rates for unprofitable areas.

This article explains how dynamic pricing or surge pricing works for a business, eCommerce predator pricing intelligence and how the strategy can increase a company's performance. Companies must understand where customers fall on their willingness to pay and their budget to purchase products/services.