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#VMDA2018

VM & DISPLAY Awards 2018

Media Partner:

RETAIL FOCUS www.retail-focus.co.uk


c o l l e c t i o n 111 m a d e m o i s e l l e ele ga nt si m pl ici ty w i th a t ouc h of po etry rem o va ble ma k e -u p

w w w. w i n d o w f r a n c e . c o m

DISTRIBUTED IN THE UK BY SMITH VC - LONDON SW6 - 00 44 777 55 00 964 - MICHAEL@SMITHVC.COM

© Copyright 2018. SARL MAPI WINDOW FRANCE. All rights reserved.

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#VMDA2018

WELCOME

FOREWORD Pressure to make retail experiences more engaging, effective and efficient has never been greater

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The Panel

FIRST HALF 09 11 13 15 17 19 21 23 25 29

BEST USE OF INSTORE GRAPHIC BEST BOUTIQUE WINDOW MOST OUTSTANDING FEATURE/PROP BEST INTERNATIONAL WINDOW/S BEST NON FASHION RETAIL CONCEPT BEST USE OF MANNEQUINS IN A MULTIPLE BEST WINDOW/S IN A MULTI DEPARTMENT STORE BEST INSTORE VM SOLUTION RETAIL FOCUS READER’S CHOICE BEST XMAS WINDOW/S IN A MULTI DEPT STORE

SECOND HALF 31 35 37 39 41 43 45 47 49 50

BEST USE OF MANNEQUINS IN AN INDEPENDENT BEST INSTORE BRANDING BEST WINDOW GRAPHIC BEST USE OF TECHNOLOGY WITHIN VM BEST CHRISTMAS INTERIOR BEST CHRISTMAS WINDOW/S IN A MULTIPLE BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT BEST WINDOW/S IN A MULTIPLE BEST WINDOW/S IN AN INDEPENDENT MOST INNOVATIVE PERSON WITHIN VM

A very warm welcome to the VM & Display Awards, now in its 25th year and 14th in its current format — the only dedicated UK event that recognises and celebrates this highly innovative and talented industry. After last year’s success we are pleased to celebrate this year’s awards back at The Bloomsbury Big Top, with TV personality Hal Cruttenden as the evening’s host. Over the last 14 years, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers. The Retail Focus Readers’ Choice Award returns this year, which reached out to the industry and beyond who voted for their favourite window display from September 2017 to August 2018. A big thank you to our panel of judges and award sponsors, without whom this event would not be possible. Please join me in congratulating and celebrating this year’s winners and nominees, as well as the entire VM and display industry for their hard work, passion and dedication.

Andrew Colclough Director of The VM & Display Awards www.vmanddisplayawards.com


THE UK’S ONLY RETAIL VISUAL MERCHANDISING AND DISPLAY SHOW 3-4 APRIL 2019 BDC, LONDON

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Show 34 APRIL 2019, BDC, LONDON

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#VMDA2018

FOREWORD KARL MCKEEVER To say it’s been a year of uncertainty and rapid change in retail is something of an understatement. The challenges facing the industry have been well documented, in every sector and every city across Britain. It can feel difficult at times to shake off the apparent doom and gloom that surrounds our industry. But tonight we are here to celebrate success. And what success looks like for visual merchandising going forward is likely to be very different. The pressure to drive sales and profitability from physical stores is at an all-time high. This means that now more than ever you will be asked to think and work in new ways to deliver the positive uplift in performance that many retailers currently crave. And to do so at pace. We’re entering the age of High Velocity Retail — the theme of next year’s World Retail Congress in Amsterdam. Here, global retail leaders will gather to discuss not what the future of retail looks like, but how to overcome the challenges so many are facing right here, right now. Think of the saying, widely credited to Einstein: ‘Insanity is doing the same thing over and over and expecting different results.’ Retailers must do things differently if they are to survive, let alone thrive. Adapting business models, adjusting cultures, empowering teams. Hard work? Yes. Worth it? Absolutely.

The time has come for visual merchandising to deliver more. It’s too complacent to think ‘visual’ is its only purpose. But it must also bring a clear commercial impact. This isn’t a new challenge by any means. Indeed I touched upon it in my Foreword for last year’s programme (‘prove the value that VM adds to retail performance’) and have raised it countless times over the last year, in my monthly column for Retail Focus and beyond. But it’s an increasingly urgent challenge. The magnifying glass is now firmly focused on how VM can positively contribute to profits. With unprecedented cost cutting by retailers, there has never been such vital need to invest in the right things, for the right people. The government talks about ‘backing business’ and this in turn is about retail leaders ‘backing VM’. Every member of every team across every store must have the knowledge, understanding and skills to deliver visual excellence, consistently. Cost cutting might be tempting, but targeted investment is the only way for

retailers to see profits increase across the company. Amid growing numbers of store closure, every store is under the spotlight and must prove its worth. However, it would be futile for senior leadership teams to expect all the answers to come from within. It’s not an acknowledgement of failure to ask for help to deliver your goals. Indeed, it’s often a big step towards achieving them. There’s no shortage of us out there, with the knowledge, expertise, objectivity – and sometimes the required level of detachment — to gain the traction needed to deliver improvements. At pace and at scale. Enjoy celebrating your well-deserved success tonight... and tomorrow let’s herald in the new dawn of High Velocity Retail. Karl

Read Karl’s column every month in Retail Focus


www.retail-focus.co.uk


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#VMDA2018

JUDGING PANEL 2018

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01> Gemma Balmford - Editor, Retail Focus & www.retail-focus.co.uk 02> VM & Display Ltd Awards Organiser 03 > Tony Crathern - Visual Consultant 4> Jonathan Baker - Freelance VM Consultant & University Academic 05> Melvyn Vincent - Professional VM Photographer 06> Sarah Southgate - Southgate Designs 07> Paul Chatelier - Design Director at Fitch

The Awards are judged by the above panel whose impartial selections are based on their own fields of expertise and non affiliation to the projects or winners. If any judge was involved in a scheme or project they abstained from voting on that category. All judges were also unaware of the origins of the submissions. In addition the evening’s sponsors have no influence on the results or selection process.


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#VMDA2018

BEST USE OF INSTORE Graphic/signage

Adidas - Deerupt

In collaboration with Cinemod Studio and StudioXAG

SHORTLISTED Harrods - Louboutin In collaboration with Blacks

SHORTLISTED Michael Kors Michael Mania In collaboration with Harlequin Design

SHORTLISTED Oasis - Make a Splash In collaboration with Hello Flamingo and The Graphical Tree

w w w. r e ta i l- fo c u s .c o.u k

SHORTLISTED Versace Chain Reaction In collaboration with CSM Retail


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#VMDA2018

BEST BOUTIQUE WINDOW

Tory Burch - AW17 In collaboration with Seen Displays

SHORTLISTED Atelier 75 With Rare Basic and Tremendous Flower Studio

SHORTLISTED Christian Louboutin Telephones In collaboration with StudioXAG

SHORTLISTED Vivienne Westwood With Kosa Art Group, Raccoon & Universal Display

Sponsored by:

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#VMDA2018

MOST outstanding feature/prop

Burberry In collaboration with Millington Associates SHORTLISTED Bicester Village Telephone Boxes In collaboration with Minki Balinki

SHORTLISTED Harrods Rarity

In collaboration with 3D Eye, Press On and Reflex Artworkl

PANTONE 307C

SHORTLISTED John Lewis Safari

SHORTLISTED Lululemon Riba

In collaboration with VGL

In collaboration with KSR Architects and Lucky Fox

PANTONE 307C

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#VMDA2018

BEST international window/S

Galeries Lafayette In collaboration with Kendu Instore Solutions

SHORTLISTED Hongu Matryoshka Doll With Tomshi and Associates

SHORTLISTED Lacoste Paris Polo

In collaboration with Blacks

SHORTLISTED Topshop/Topman

With Global Display, Paul Antonio, Rare Basic & The Skulltress

SHORTLISTED

Tryano New Horizons In collaboration with Sign Works

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


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#VMDA2018

BEST non fashion retail concept

Penhaligon’s - Valentines In collaboration with Planarama

SHORTLISTED Brompton Junction In collaboration with Kesslers

SHORTLISTED Clarks - Pride In collaboration with Harlequin Design

SHORTLISTED Harrods Beauty In collaboration with Millington Associates

SHORTLISTED Wildsmith Skin In collaboration with Sync Studio

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


CSMRetail.com

CREATE STRIKING RETAIL EXPERIENCES

VM awards 148x210.indd 1

12/11/2018 14:52


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#VMDA2018

BEST USE OF MANNequins in a multiple

John Lewis - Hanging Lady In collaboration with Genesis Mannequins and Sarah Feather Design SHORTLISTED Debenhams Bring it on ABC Mannequins, Rare Basic and Stylo

SHORTLISTED Hackett Henley Regatta In collaboration with Harlequin Design

SHORTLISTED Topshop Halloween In collaboration with Global Display

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


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#VMDA2018

best window/s in a multi department store

Debenhams - Bring It On In collaboration with ABC Mannequins, Rare Basic and Stylo SHORTLISTED Fenwick Piping Hot In collaboration with Propability

SHORTLISTED John Lewis Summer In collaboration with Harlequin Design

SHORTLISTED Marks and Spencer Wool In collaboration with Barthelmess

Sponsored by:

BONAVERI

w w w. r e ta i l- fo c u s .c o.u k


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#VMDA2018

BEST instore VM SOLUTION

Bottega Veneta In collaboration with Millington Associates

SHORTLISTED Adidas Deerupt In collaboration with StudioXAG

SHORTLISTED John Lewis Safari In collaboration with VGL

SHORTLISTED Selfridges Corner Shop In collaboration with Propability

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


#VMDA2016

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RETAIL FOCUS

READERS’ CHOICE AWARD Winner:

JOSEPH V&A

in collaboration with Harlequin Design

Joseph’s scheme featured ‘Light, strong and versatile’, an installation to coincide with the ‘Plywood: Material of the Modern World’ exhibition at the V&A Museum in London. Using one repeat shape cut from 0.8mm aeroply, the team simply tabbed together piece after piece to create six pillars which were used as the basis for the structure. On site, these were then joined to the back walls and built up towards the ceiling to create a world for the mannequins to exist within.


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01

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The Final 11 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11.

Harvey Nichols Christian Louboutin Farrow & Ball Adidas Selfridges x Google Joseph Harrods Selfridges - Radical Luxury Joseph Joseph Christian Louboutin

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#VMDA2018


Celebrate exceptional, every day

Trusted by leading brands for 25 years

We give retailers the ability and drive to deliver consistent visual execution instore. Proven to elevate the customer experience and performance from the every day to the exceptional.

Unleash your brand potential. Let’s talk +44 (0) 2080 506 028 mail@visualthinking.co.uk

1993-2018

Years visualthinking.co.uk


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#VMDA2018

BEST xmas WINDOW/S IN A MULTI DEPARTMENT STORE

Debenhams - You Shall In collaboration with Arty Wigs, BBrown, deco Woerner, Planarama, Rare Basic and Replica SHORTLISTED Bentalls In collaboration with Arty Wigs, Graphica Display, Rootstein and Visual Impact

SHORTLISTED

John Lewis In collaboration with Harlequin Design

SHORTLISTED Marks & Spencer In collaboration with Harlequin Design

Sponsored by:

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#VMDA2018

BEST use of mannequins in an independent

Harvey Nichols - Fluid

ANS Lighting and Atrezzo

SHORTLISTED Diane Von Furstenberg With Millington Associates

SHORTLISTED Harrods Architecture In collaboration with 3D Eye

SHORTLISTED Liberty Loewe William Morris In collaboration with Acierta Retail

Sponsored by:

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PROPS & SULPTS – WINDOW DISPLAYS – STORE DEVELOPMENT – CREATIVE DESIGN SPECIALSIT FIXTURES & FITTINGS – EVENTS & PROMOTIONS

TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK


WHOLESALE FAUX FLOWERS – RIBBON – SEASONAL EVENT DECORATIONS POTS & GLASSWARE – ACCESSORIES

TEL: +44 (0) 20 8640 0354 WEB: WWW.FLORISHTRADING.COM EMAIL: SALES@FLORISHTRADING.COM


Catalogue & Bespoke

Selfridges

Harvey Nichols

Freephone: 008001 9637637 Freefax: 008001 9737737 eMail: sales@decowoerner.com Debenhams 4c_148x210mm_181025_Handbuch.indd 1

www.decowoerner.com 25.10.18 14:32


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#VMDA2018

BEST instore branding

Topshop/Topman - Love Pride In collaboration with Blacks, Hans Boodt, Rare Basic, Rootstein and The Graphical Tree SHORTLISTED Missguided Barbie In collaboration with Vision On

SHORTLISTED Nike Pegasus Turbo In collaboration with Millington Associates

SHORTLISTED Selfridges Mary Katrantzou In collaboration with FormRoom

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


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#VMDA2018

BEST WINDOW GRAPHIC

Harvey Nichols - Little Britain

In collaboration with ANS Lighting and Global Display

SHORTLISTED Links of London Splendour In collaboration with IDL Colourlink

SHORTLISTED Michael Kors Michael Mania In collaboration Harlequin Design

SHORTLISTED Topshop/Topman Love Pride With Blacks, Rare Basic and The Graphical Tree

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


Huge congratulations to all the nominees and winners for their amazing work!


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#VMDA2018

best uSE OF TECHNOLOGY WITHIN VM

Clarks - Second Skin

In collaboration with Harlequin Design

SHORTLISTED Adidas Deerupt In collaboration with Cinemod Studios and StudioXAG

SHORTLISTED Nike NBA In collaboration with Genix Imaging and Millington Associates

SHORTLISTED Topshop/Topman Live Runway In collaboration with Blacks and The Graphical Tree

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


RETAIL FOCUS www.retail-focus.co.uk


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#VMDA2018

best christmas interior

Topshop/Topman In collaboration with Blacks, Global Display, Rare Basic, Rootstein and The Graphical Tree SHORTLISTED Burberry In collaboration with Millington Associates

SHORTLISTED Penhaligon’s In collaboration with StudioXAG

SHORTLISTED Prada Robots In collaboration with SFD

SHORTLISTED Selfridges In collaboration with deco Woerner

Sponsored by:

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#VMDA2018

BEST Xmas WINDOW/S IN a MULTIPLE

Clarks

In collaboration with Harlequin Design

SHORTLISTED Diesel In collaboration with Planarama

SHORTLISTED Gant In collaboration with StudioXAG

SHORTLISTED Hackett In collaboration with Harlequin Design

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


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#VMDA2018

BEST xmas WINDOW/S IN A INDEPENDENT

Harvey Nichols - Stars

In collaboration with Abama, ANS Lighting, Global Display, Press On and Stylo SHORTLISTED Hamleys In collaboration with Propability

SHORTLISTED Harrods In collaboration with3D Eye

SHORTLISTED Selfridges In collaboration with Global Display and Propability

Sponsored by:

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I N V I TAT I O N

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VISIT OUR NEW KINGS CROSS SHOWROOM

19-30 NOVEMBER 2018

B O O K Y O U R A P P O I N T M E N T - I N F O @ H O L - G R O U P. C O M

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#VMDA2018

BEST WINDOW/S IN A MULTIPLE

Topshop - New Girl Order

Sponsored by: Rootstein In collaboration with Pop Shop Balloons and

SHORTLISTED Hackett Henley Regatta In collaboration with Harlequin Design

SHORTLISTED Joseph V&A In collaboration with Harlequin Design

SHORTLISTED Reiss Perspective

In collaboration with Blacks

Sponsored by:

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RETAIL FOCUS

FORUM VM & DISLAY SHOW

3-4 APRIL, BDC LONDON


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#VMDA2018

BEST WINDOW/S IN AN INDEPENDENT

Harrods - Architecture

In collaboration with 3D Eye

SHORTLISTED Harvey Nichols - Paper

In collaboration with Arty Wigs and National Signs

Sponsored by:

SHORTLISTED Liberty Loewe William Morris In collaboration with Acierta Retail

SHORTLISTED Selfrdiges Apple Of My Eye

In collaboration with Replica

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k


Most Innovative person in vm CRAIG LOVE CLARKS Shortlist: Steven Dempsey - John Lewis Treasure Evans - Missguided Craig Love - Clarks Sarah Lennon - Topshop/Topman Janet Wardley - Harvey Nichols Mark Stevens - Debenhams Matthew Thurston - Hackett Alexander Wells-Grecco - Harrods

Sponsored by:


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www.universaldisplay.co.uk VM & Display Awards 2018.indd 1

info@universaldisplay.co.uk

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Tel. 020 8206 5010 26/10/2018 13:33


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Profile for Retail Focus

VM & Display Awards Winners Guide 2018  

All the nominees and winners from the 2018 VM & Display Awards.

VM & Display Awards Winners Guide 2018  

All the nominees and winners from the 2018 VM & Display Awards.