VM & Display Awards Winners Guide 2017

#VMDA2017

VM & DISPLAY Awards 2017

Media Partner:

RETAIL FOCUS www.retail-focus.co.uk

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#VMDA2017

WELCOME

FOREWORD Pressure to make retail experiences more engaging, effective and efficient has never been greater

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The Panel

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BEST USE OF INSTORE GRAPHIC BEST BOUTIQUE WINDOW MOST OUTSTANDING FEATURE/PROP BEST INTERNATIONAL WINDOW/S BEST NON FASHION RETAIL CONCEPT BEST USE OF MANNEQUINS IN A MULTIPLE BEST WINDOW/S IN A MULTI DEPARTMENT STORE BEST INSTORE VM SOLUTION RETAIL FOCUS READER’S CHOICE BEST XMAS WINDOW/S IN A MULTI DEPT STORE

SECOND HALF 31 35 37 39 41 43 45 47 49 50

BEST USE OF MANNEQUINS IN AN INDEPENDENT BEST INSTORE BRANDING BEST WINDOW GRAPHIC BEST STORE CONCEPT BEST CHRISTMAS INTERIOR BEST CHRISTMAS WINDOW/S IN A MULTIPLE BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT BEST WINDOW/S IN A MULTIPLE BEST WINDOW/S IN AN INDEPENDENT MOST INNOVATIVE PERSON WITHIN VM

A very warm welcome to the VM & Display Awards, now in its 24th year and 14th in its current format — the only dedicated UK event that recognises and celebrates this highly innovative and talented industry.

After last year’s success we are pleased to celebrate this year’s awards back at The Bloomsbury Big Top, with TV personality Louie Spence as the evening’s host.

Over the last 13 years, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers.

The Retail Focus Readers’ Choice Award returns this year, which reached out to the industry and beyond who voted for their favourite window display from September 2016 to August 2017.

A big thank you to our panel of judges and award sponsors, without whom this event would not be possible.

Please join me in congratulating and celebrating this year’s winners and nominees, as well as the entire VM and display industry for their hard work, passion and dedication.

Andrew Colclough Director of The VM & Display Awards www.vmanddisplayawards.com

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#VMDA2017

FOREWORD KARL MCKEEVER In the chaotic world that is this wonderful industry of ours, there are few constants. One standout is the relentless need for retail to evolve and adapt. As a result of changes being taken within, and forced upon the industry, the pressure to make retail experiences more engaging, effective and efficient has never been greater. Squeezed from one end by increased competition and rising operating costs, and shoppers who are increasingly transient at the other, there is no shortage of retailers left wondering what their best options are for the future.

Walking down Carnaby Street recently, I couldn’t help but notice the outside of Diesel’s store, emblazoned with the statement ‘perfection is boring’.

It’s an interesting paradox, especially as we gather to celebrate VM perfection.

With the growing trend towards personalisation, an increasing number of brands are championing individuality and the freedom of personal expression. The danger for retailers is that, in these cash strapped, cost-conscious, results-driven yet risk averse times, striving for ‘perfect stores’ — ruthless VM consistency for the purposes of operational efficiency — could see retailers sleepwalk into a world of bland consistency, delivering more of the same because ‘we know it works’. There will be a tipping point when ‘acceptable’ becomes unacceptable. There

are already countless examples of brands visibly cutting corners.

Is this good enough? No. What’s becoming clear is the growing battle between creativity and rigour. With that in mind, VM teams should be engaged in a more realistic dialogue and agreement of what the standard in store should be.

If brands are not sincere in their intent about aiming for high standards, then don’t. Just be prepared to simply watch the shopper and financial numbers fall away.

Visual merchandisers must find ways to channel their individuality and creative freedom, while achieving high levels of consistent visual execution in every store, every day. We have to accept that often a more pragmatic, realistic and more common sense understanding of ‘perfection’ must prevail.

Prove the value that VM adds to retail performance, and show that there is a difference between creativity (fluff) and creative thinking.

Now more than ever, VM needs to make its voice heard, while earning its commercial stripes. This will not be a journey for the faint hearted or those that give in easily, but to work in a productive, collaborative way.

Where there is shared brand vision, understanding, admiration and mutual respect from all involved – the prospects for future retail and career success remain positive.

I hope you enjoy tonight and savour your success — you’ve earned it. At the same time, be sure to continue to aim high and do ever better.

Now, let’s celebrate!

Karl

Read Karl’s column every month in Retail Focus

P R EC I O U S J E W E L L E RY CO L L EC T I O N

! e t a r b e l e C Let’s

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#VMDA2017

JUDGING PANEL 2017

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01> Paul Chatelier - Design Director at Fitch 02> Lyndsey Dennis, Editor, Retail Focus & www.retail-focus.co.uk 03> Mark Savage - Chief Commercial Officer at ICON 4> Jonathan Baker, Freelance VM Consultant & University Academic 05> Melvyn Vincent, Professional VM Photographer 06> Sarah Southgate, Southgate Designs 07> VM & Display Ltd Awards Organiser

The Awards are judged by the above panel whose impartial selections are based on their own fields of expertise and non affiliation to the projects or winners. If any judge was involved in a scheme or project they abstained from voting on that category. All judges were also unaware of the origins of the submissions. In addition the evening’s sponsors have no influence on the results or selection process.

WHAT WE DO:

TRENDSCOUTING VISUAL CONCEPTS

REFURBISHMENT

PROTOTYPE CONSTRUCTION MOCK-UP

STORAGE

360° VISUAL MARKETING

SOURCING

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CONTACT: TIM NASH

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BARTHELMESS.COM

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#VMDA2017

BEST USE OF INSTORE Graphic

Nike - BELIEVE IN MORE In collaboration with SEEN DISPLAYS

SHORTLISTED Levis - V&A In collaboration with FormRoom

SHORTLISTED Missguided - On Air In collaboration with Dalziel & Pow, Smart AV and Smart LED

SHORTLISTED The British Museum American Trend.

In collaboration with Planarama

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

© Copyright 2017. SARL MAPI WINDOW FRANCE. All rights reserved.

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#VMDA2017

BEST BOUTIQUE WINDOW

Christian Louboutin - FragrancE In collaboration with Oblique and StudioXAG

SHORTLISTED On - Summer In collaboration with Planarama

SHORTLISTED Tory Burch Resort Jamaica In collaboration with Seen Displays

SHORTLISTED Vivienne Westwood Anglomania In collaboration with Matt Wingfield Studio

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

harlequin-design.com

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#VMDA2017

BEST outstanding feature/prop

Missguided - Launch In collaboration with Arty Wigs, Hello Flamingo, Nude Mannequins, Props Studios, SFD, The HOL Group and Vision On Design SHORTLISTED Burberry The Magic of Flight In collaboration with Global Display

SHORTLISTED Charles Tyrwhitt The Honeycomb Shirt

With: Harlequin Design, HQ Graphics, Harlequin Workshops, Worldfloor Retail

SHORTLISTED Oasis Turn the Tables

In collaboration with Lucky Fox

Sponsored by:

PANTONE 307C

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BEST international window/S

Bergdorf Goodman

In collaboration with Johana Burke Artisans, Hotel Art Agency and Rootstein

SHORTLISTED Christian Louboutin Lost in Space

With Arcola Products and StudioXAG

SHORTLISTED Fay - Robot

In collaboration with Over the Rainbow

SHORTLISTED Le Bon Marche Christian Louboutin

With Nicolas Alexander and StudioXAG

SHORTLISTED

Level Kids Jingle Bellies In collaboration with Team Visual Solutions

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

CONGRATULATIONS TO ALL THE WINNERS AT THIS YEARS VM & DISPLAY AWARDS!

MANNEQUINS WIGS & MAKEUP RENOVATIONS & REPAIR VISUAL MERCHANDISING SEASONAL DISPLAY PROPS & SIGNAGE

global-display.london +44 (0) 208 443 4264 info@global-display.london

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#VMDA2017

BEST non fashion retail concept

Penhaligon’s - Portraits In collaboration with ICON, Kendu and Setsquare Staging

SHORTLISTED Ambiente In collaboration with Millington Associates

SHORTLISTED Jack the Clipper In collaboration with FormRoom

SHORTLISTED Molton Brown Gourmond In collaboration with Sarah Feather Design

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

INNOVATION THAT CREATES IMPACT icon-retail.com

+44 (0) 20 8302 4921

A division of

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#VMDA2017

BEST USE OF MANNequins in a multiple

Hackett - Sky Dive In collaboration with Harlequin Design

SHORTLISTED Footasylum - Mens In collaboration with The HOL Group

SHORTLISTED Joseph - Jill Sander In collaboration with Millington Associates

SHORTLISTED Topshop - Neon Mess In collaboration with Blacks, Maison Stella and Rootstein

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

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#VMDA2017

best window/s in a multi department store

Debenhams - Tropical Fiesta In collaboration with AkzoNobel, ANS Lighting, Blacks, Magenta Print and Rare Basic SHORTLISTED Bentalls - Film Noir Arty Wigs

SHORTLISTED Heals - Anna Jacobs In collaboration with Planarama

SHORTLISTED John Lewis - Autumn In collaboration with Sarah Feather Design

Sponsored by:

BONAVERI

w w w. r e ta i l- fo c u s .c o.u k

PROUD TO HAVE WORKED WITH WALLIS. LOOKING FORWARD TO WORKING

WITH YOU!

CALL THE DZD BESPOKE TEAM 020 7388 7488 bespoke@dzd.co.uk www.dzd.co.uk

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#VMDA2017

BEST instore VM SOLUTION

Burberry - The Magic of Flight In collaboration with Global Display

SHORTLISTED Hamleys - Star Wars In collaboration with Propability

SHORTLISTED Joseph Cheaney In collaboration with Checkland Kindleysides

SHORTLISTED Missguided Disco Ball Banana Hello Flamingo, Nude Mannequins and SFD

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

#VMDA2016

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RETAIL FOCUS

READERS’ CHOICE AWARD Winner:

Clarks Welcome to the Future in collaboration with Harlequin Design

The AW16 window scheme at Clarks on Regent Street showcases the women’s Tri Abby and Men’s Triken Active footwear. Developed, produced and installed in collaboration with Harlequin Design, the windows featured craters produced in cross sections to look smashed and cracked, with the shoes appearing from the centre via an illuminated pole.

The back panels had rocks tying in with the smashed floor, creating the illusion of an explosion on impact. The scheme incorporated the strapline ‘Welcome to the Future’ in neon.

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The Final 12 01.

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Harrods Hermes Bergdorf Goodman Debenhams Hermes Fortnum & Mason Saks Fifth Avenue Clarks Ted Baker Selfridges Jimmy Choo Charles Tyrwhitt

#VMDA2017

RETAIL FOCUS www.retail-focus.co.uk

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#VMDA2017

BEST xmas WINDOW/S IN A MULTI DEPARTMENT STORE

John Lewis

In collaboration with Harlequin Design

SHORTLISTED Bentalls In collaboration with Arty Wigs

SHORTLISTED Debenhams - ANS Lighting, Artefact, Arty Wigs, Automation Supplies, Blacks, DZD, Genesis Display, Magenta Print and Media Zest

SHORTLISTED Fenwick In collaboration with DZD

Sponsored by:

www.genesis-display.com

w w w. r e ta i l- fo c u s .c o.u k

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#VMDA2017

BEST use of mannequins in an independent

Harvey Nichols - Craftwork

In collaboration with ANS Lighting and Global Display

SHORTLISTED Harrods -Superbrands Global Display

SHORTLISTED Missguided Riding the Banana

In collaboration with Hello Flamingo, Nude Mannequins and SFD

SHORTLISTED Liberty - Punk In collaboration with Global Display

SHORTLISTED Nasty Gal After Party Vintage In collaboration with Sync Studio

Sponsored by:

Sponsored by:

FONT HERMES SANS

w w w. r e ta i l- fo c u s .c o.u k

FONT HERMES SANS

we like to be watched 15,000 followers on instagram 23,000 followers on twitter 11,000 followers on facebook Join us - Search Retail FOcus

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We would like to wish everyone the best of success for this evening's awards.

MY

K

Retail Design and Visual Merchandising

www.tenn-ltd.com

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#VMDA2017

BEST instore branding

Missguided In collaboration with Arty Wigs, Hello Flamingo, Nude Mannequins, Props Studios, SFD, The HOL Group and Vision On Design SHORTLISTED Galeria Melissa Vivienne Westwood In collaboration with ICON and MDM Props

SHORTLISTED Jack the Clipper In collaboration with FormRoom

SHORTLISTED LEGO In collaboration with Planarama

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

design & build Design Bespoke Manufacture Retail Display Events Sourcing & Styling

www.helloflamingo.co.uk tel: 01273 585768

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#VMDA2017

BEST WINDOW GRAPHIC

Topshop - Pride

In collaboration with Blacks, The Graphical Tree and Hans Boodt

SHORTLISTED Christian Louboutin Fragrance In collaboration with Oblique & StudioXAG

SHORTLISTED Diesel - Make Love In collaboration with Tenn

SHORTLISTED Harvey Nichols Pop Bloom In collaboration with Whitewater

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

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VMDA2017

best store concept

Jack the Clipper

In collaboration with FormRoom

SHORTLISTED G-Shock In collaboration with Double Retail

SHORTLISTED Joseph Cheaney In collaboration with Checkland Kindleysides

SHORTLISTED Missguided - Stratford With Arty Wigs, Hello Flamingo, Nude Mannequins, Prop Studios, SFD, The HOL Group and Vision On Design

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

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#VMDA2017

best christmas interior

Fortnum & Mason In collaboration with DZD SHORTLISTED John Lewis In collaboration with Sarah Feather Design

SHORTLISTED Oasis CCLR, Curious Fair, Harlequin Design, Petra Stores Studio & The Graphical Tree

SHORTLISTED Topman In collaboration with Le Gun and Tenn

SHORTLISTED Wedgwood In collaboration with Asylum, Making Noise Quietly, Planet Art and PVM

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

HELPING YOU CREATE THE RIGHT RETAIL EXPERIENCE

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#VMDA2017

BEST Xmas WINDOW/S IN a MULTIPLE

Hackett

In collaboration with Harlequin Design

SHORTLISTED Clarks In collaboration with Harlequin Design

SHORTLISTED Topman - After Dark In collaboration with Le Gun

SHORTLISTED Topshop In collaboration with Barthelmess, Global Display and Rootstein

Sponsored by:

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DELIVERING BIG IDEAS WITH AN EYE FOR DETAIL

BESPOKE PRODUCTION CREATIVE THINKING PROJECT MANAGEMENT INSTALLATION LOGISTICS

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BEST xmas WINDOW/S IN An independent

Harrods

In collaboration with Global Display

SHORTLISTED Harvey Nichols ANS Lighting, Global Display, H & H Sculptors and Invision

SHORTLISTED Karl Lagerfeld In collaboration with HQ Graphics and Harlequin Workshops

SHORTLISTED Selfridges In collaboration with Global Display and Propability

Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

Europe´s largest retailer and wholesale supplier for

Visual Merchandising

Phone: 0207 754 5499 | Freephone: 008001 9637637 Freefax: 008001 9737737 | eMail: sales@decowoerner.com

www.decowoerner.com

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#VMDA2017

BEST WINDOW/S IN A multiple

Clarks - Simple. it’s Complicated.

In collaboration with Harlequin Design

SHORTLISTED Banana Republic Well Suited HQ Graphics and Harlequin Workshops

SHORTLISTED Charles Tyrwhitt The Honeycomb Shirt

Harlequin Design, HQ Graphics, Harlequin Workshops, Worldfloor Retail

SHORTLISTED Haviannas Cereal Box

Specialist Models and StudioXAG

SHORTLISTED Topshop High Summer Inflatables In collaboration with Smith VC and Window France

Sponsored by: Sponsored by:

w w w. r e ta i l- fo c u s .c o.u k

DESIGNING, MANUFACTURING AND INSTALLING HIGH QUALITY VISUAL DISPLAY SOLUTIONS FOR THE RETAIL AND EVENTS INDUSTRY.

PROPS & SCULPTS - WINDOW DISPLAYS - STORE DEVELOPMENT - CREATIVE DESIGN SPECIALIST FIXTURES & FITTINGS - EVENTS & PROMOTIONS - MECHANICAL ANIMATION

TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK

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BEST WINDOW/S IN An independent

Harvey Nichols - Escapism

In collaboration with ANS Lighting and Global Display

SHORTLISTED Harrods Anatomy of Style In collaboration with Millington Associates

SHORTLISTED Liberty Punk In collaboration with Global Display

SHORTLISTED Selfridges Urban Decay In collaboration with Prop Studios

Sponsored by:

DECOMAGAZINE

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Most Innovative person in vm TREASURE EVANS MISSGUIDED Shortlist: Steven Dempsey - John Lewis Craig Love - Clarks Mark Stevens - Debenhams Matthew Thurston - Hackett Sian Roberts - Topshop Alexander Wells-Grecco - Harrods

Sponsored by:

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UNIVERSAL DISPLAY Establis

Universal Display Fittings Co. Ltd

Tel. 020 8206 5010

www.iconeme.com info@universaldisplay.co.uk

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