Sportswear brand PUMA has opened a new flagship store on Oxford Street.
SDEA EVENTS SPOTLIGHT 04 05-13 SDEA MEMBER UPDATES
DIscover the latest events from the SDEA
A glimpse into the outstanding achievements being delivered by SDEA members across the industry.
14-17
Window Walk - London
Step into the first edition of Window Walk.
26 VM & Display Show Preview
The VM & Display Show returns to the Business Design Centre in Islington this April.
VMDS Exhibitor Showcase 28-31
Discover what SDEA members will be showcasing at the 2026 Visual Merchandising & Display Show.
CREATIVE RETAIIL AWARDS -
PAGE 22
The Creative Retail Awards are now open for entries, with plans in place for an exciting 2026 edition set to celebrate innovation and excellence across the global retail industry.
Hello,
As the year gathers pace, I would like to welcome you to the latest issue of Shoptalk.
Since our last edition, it has been a busy and rewarding period for the industry. A particular highlight was our time in Dusseldorf during EuroShop, which once again brought the global retail community together. The show proved highly productive, and our Creative Retail Connections networking drinks were extremely popular, reflecting the strong appetite for collaboration and connection across the sector.
Looking ahead, we are already preparing for our next networking event, taking place after the first day of the VM & Display Show, where we look forward to continuing the conversation with many of you.
We are also excited to announce that the Creative Retail Awards are now open
for entries, marking the start of another year recognising creativity, innovation and excellence across the global retail industry.
As we closed out the previous period, we also introduced Window Walk, a new feature highlighting standout window displays, beginning with London’s festive installations and demonstrating how brands continue to use creativity and storytelling to engage customers.
Antony Behiels, Editor
This issue also features a selection of recent retail projects, including PUMA’s Oxford Street flagship and Brunello Cucinelli’s Feelosophy showcase at Harrods, alongside updates from our members highlighting their latest work and innovations.
I look forward to connecting with many of you in the months ahead.
Shop and Display Equipment Association
24 Croydon Road Caterham Surrey CR3 6YR
T: 01883 348911
E: enquiries@sdea.co.uk www.shopdisplay.org
SHOPTALK
SDEA EVENTS SPOTLIGHT:
Creative Retail Awards Unites Industry at EuroShop
EuroShop, held every three years, is one of the retail industry’s largest international trade events. Creative Retail Connections gave attendees a chance to step away from the exhibition floor for informal conversation and networking. Guests spanned a broad cross-section of the industry, reflecting the awards programme’s reach across the retail design community.
The atmosphere was relaxed and social. Guests were able to pull their own pints, and conversation ranged widely, from changing market conditions and design direction to innovation and new opportunities, without the structure of formal presentations.
“We always see EuroShop as an important moment to catch up with
the community, talk through what’s next and hear first-hand about ideas for Creative Retail Awards entries,” said Antony Behiels, CoOrganiser of the Creative Retail Awards and Director of the Shop & Display Equipment Association. “The conversations tonight have been wide-ranging — from technical store solutions to experience-led design — and all with a spirit of enjoyment and good humour.”
By reaching capacity, the event demonstrated the value the industry places on relationship-building at major trade events. Progress in retail is often driven by conversation: the exchange of ideas, shared challenges and new introductions that lead to future collaboration.
SDEA MEMBER UPDATES:
Antalis Expands Eco-Display Range with Launch of Recyclable KROMA Board
Antalis has expanded its sustainable product range with the addition of KROMA® display board, now available in 3mm and 5mm thicknesses and in two sheet sizes: 1220x2440mm and 1530x3050mm.
The new board is designed for a variety of indoor applications, including signage, POS/POP displays, exhibitions, packaging, and office supplies. It features a smooth, high-white surface that is printable on both sides and offers excellent flatness, rigidity and low weight. These qualities make it suitable for large format digital, screen and offset printing, as well as die cutting and laminations.
KROMA display board is manufactured in Germany from FSC® certified, renewable raw materials and is 100% recyclable, offering an environmentally responsible alternative to plastic-based substrates.
Paul Neale, Product Manager at Antalis, said: “KROMA display board is a great addition to our range of eco-responsible products that offer customers high quality alternatives to plastic-based materials. We’re really impressed by its printing and converting properties, and we’re confident customers will be too”.
www.antalis.co.uk
SDEA MEMBER UPDATES:
Alser UK Ltd: Over Three Decades of Retail Display Expertise Across the UK and Europe
Alser UK Ltd, based in Oxfordshire, has over 35 years’ experience providing retail display solutions across the UK and Europe. The company supplies and installs Gondola shop shelving, counters, joinery, pallet racking, cantilever systems and bespoke storage solutions tailored to individual business needs.
Operating from an 18,000 sq ft joinery and fabrication facility, Alser’s in-house team manages every stage of production. This control ensures consistent quality, precise execution and efficient turnaround. Their services include CAD modelling and prototyping, giving clients a clear vision of projects before manufacturing begins.
Alser also offers distribution and storage solutions for single or multi-site operations. A nationwide maintenance and emergency call-out team provides ongoing support, ensuring retail systems remain compliant and in working order.
www.alser.co.uk
Noble-Bespoke Creates Bespoke Display Environments for Luxury Retail
Noble-Bespoke specialises in crafting custom display cabinets, POS fixtures and full store interiors for the jewellery and watch sectors. Their work blends precision engineering with high-end materials to enhance product presentation and elevate retail environments.
From initial concept to 3D visualisation and installation, Noble-Bespoke manages each project detail. Their use of ultra-clear glass, refined lighting and bespoke finishes ensures every piece is shown with clarity and prestige.
The company’s modular approach means each design is tailored — no two projects are the same. Clients can choose from a wide range of woods, metals, colours and fabrics to match their brand identity. Whether refreshing a single showcase or fitting out an entire showroom, Noble-Bespoke creates displays that boost perceived value and customer experience.
With over 40 years of experience and a client base of leading luxury retailers, Noble-Bespoke continues to redefine retail presentation.
www.noble-bespoke.co.uk
VAST: Why Every Retail Brand Wants a Custom Branded Photobooth
It’s said that when there’s general upheaval in the world, generations tend to look backwards for comfort. Which may explain why in-store photobooths, reminiscent of teenage shopping trips for many Millennials, are having a moment in retail.
At VAST we specialise in supporting high-profile retail brands and design agencies with the technology that brings their creative ideas to life. Lately, that’s included creating custom photobooths for the likes of Nike, Charlotte Tilbury and Prada.
Benefits of photobooths for retail activations
Photobooths receive high engagement from visitors. At the recent Nike RunTown immersive pop-up where we supplied a custom photobooth, one photo was printed every minute and a half that the store was open.
The instant gratification of being able to capture, and then takeaway, a photo creates positive sentiment about the brand.
Something VAST also offers is the ability to customise the complete end-to-end experience. As part of Prada’s recent Banana Balm promotion, photobooths were installed in Selfridges Trafford and Selfridges London, completely custom branded from the on-screen software, to the photo print-out.
Then, for a recent Charlotte Tilbury pop-up on London’s Carnaby Street, the photobooth was connected to lighting control, audio playback, camera inputs/outputs, printing, and automated connection to social media streams. Creating an immersive experience that played a key role in the wider campaign and launch.
All of which shows that if you’d like to create a custom branded photobooth for your next retail project, you’ll be in great company.
Get in touch with VAST’s team of technology experts at info@ vastuk.com to find out more.
www.vastuk.com
SDEA MEMBER UPDATES:
Dorotape Advances Sustainable Display Solutions with Paper-Based Vinyl Alternative Launch
Dorotape has strengthened its sustainability credentials with the launch of a new paper based alternative to traditional vinyl from Fedrigoni, and by becoming an ambassador distributor for the Natural Choice range from R-Tape.
F-Print Natural Fibre 115 is an innovative, removable selfadhesive material that offers a sustainable alternative to traditional monomeric PVC vinyl commonly used for short term indoor advertising. Made from 100% post consumer recycled fibres and featuring an ultra removable, water based (solvent free) acrylic adhesive, this white matt material combines performance, versatility and environmental responsibility. It adheres to any smooth surface and can be removed cleanly without leaving residue.
It is ideal for POS advertising, short term window graphics, and promotional displays where easy removability is essential.
As the display industry — along with leading brands — continues to seek more ecologically responsible solutions, Natural Choice paper application tapes provide the perfect option without compromising on quality. As a Natural Choice ambassador, we are committed to help those designing or specifying for retail, events and branding to make better and more sustainable choices.
Michael Ingram, Managing Director at Dorotape, said: “The shift from plastic to paper is not a trend. Smart, sustainable materials are the future, and Dorotape is proud to have been appointed as the UK partner to promote this change for Better Business, Better Performance and a Better Planet.”
www.dorotape.co.uk
Bright Ideas for Flexible Retail Spaces.
NEW MEMBERSDEA
Planning a retail space that adapts, evolves – and looks the part?
seam bright is your go-to system. Our electrified vertical rail brings light directly to the product – into shelves, garment frames or bespoke displays. No rigid wiring, just maximum freedom to move and change.
Perfect for open fashion areas or thoughtfully zoned pharmacies:
seam bright adjusts as needed. Components can be repositioned or swapped out at any time – no fuss. That means refreshing product presentations becomes effortless, even in fully fitted stores.
And when it comes to sustainability:
No need to replace the entire system. Simply add what’s needed. That keeps your concept flexible – and costs in check.
Already in use:
The solution is already installed in a renowned fashion store in Austria and a contemporary pharmacy in Switzerland. Both projects demonstrate how the system can be applied across different retail environments to support modern store design and customer experience.
For further details and to explore additional reference projects, visit the My-Roomly website.
Let’s create spaces that shine – and stay adaptable. www.my-roomly.com
SDEA MEMBER UPDATES:
Brownings Ltd: The Trade-Only Powerhouse for Innovation
Brownings Ltd is a UK trade-only manufacturing specialist in display and signage solutions. As the exclusive UK licensee for the Trendscouting Award-winning MAGNWALL, the company provides the engineering behind advanced retail and exhibition environments.
Its flagship system integrates MAGNWALL technology into TexSign (TFS) frame systems, enabling wireless placement of accessories such as LED spotlights and digital screens directly onto textile displays. Using a conductive surface, components “Snap & Power” in position, removing the need for visible cables, fixed power sources or specialist installation.
The system gives designers flexibility to reconfigure layouts quickly and without tools. As a trade-only partner, Brownings Ltd supports the delivery of adaptable, high-impact “Smart Walls” for visual merchandising and exhibition design.
www.browningsltd.co.uk
Imageco Delivers Sustainable,
High-Impact Retail Display and Experiential Solutions
Imageco is a UK-based specialist in retail display, wide-format print and experiential build, delivering high-impact visual solutions for leading brands. With a focus on quality, creativity and sustainability, the company supports campaigns across instore, window and pop-up environments.
From everyday POS and rollouts to structural displays, printed fabrics for lightboxes and exhibition builds, Imageco combines innovative materials with strong project management to ensure efficient delivery. Its fabric graphics are designed for backlit systems, producing clean, vibrant visuals that enhance retail spaces.
With in-house expertise spanning print, design, cardboard engineering and installation, Imageco manages projects from concept to completion. Sustainability remains central, with recyclable materials, energy-efficient processes and carbon reporting supporting more responsible retail delivery.
www.imagecoltd.com
Hans Boodt Mannequins: From Dutch Roots to Global Leader in Visual Merchandising
What started as a local Dutch visual merchandising agency turned into a global powerhouse in the world of visual merchandising. Their pay off says it all; ‘Creating Characters’. And that’s exactly what they do, for the most demanding sportswear and fashion brands and retailers in the world.
From design and engineering to rapid-prototyping and from manufacturing to store-delivery, Hans Boodt Mannequins is not only a creative leader, setting the trends in modern mannequin design, but also a company that excels in operations, delivering clients’ products to every corner of the world.
Powered by innovation, driven by craftsmanship, designing the future of brand storytelling within the physical retail space.
www.hansboodtmannequins.com
Fagerhult Combines Craft, Sustainability and Design to Shape Modern Lighting
Founded in 1943 in a small village in Sweden, Fagerhult is now one of the largest lighting groups in Europe, with direct representation in over 27 countries and 4,100 co-workers worldwide.
Our approach to light and lighting is characterised by the form and function principles associated with Scandinavian design. All products are developed with a holistic view on sustainability. From factories powered entirely by renewable energy and using innovative materials, including aluminium made from postconsumer waste, to lowenergy operation and a continued commitment to circulareconomy practices.
Carefully constructed optical solutions puts the light exactly where you need it to align with your design philosophy without waste. But we believe lighting is much more than luminaires. With light we can evoke emotions, create the right atmosphere and enhance the brand experience. By using light as a creative tool, we help bring inspiring worlds of commerce to life.
www.fagerhult.com
NEW MEMBERSDEA
NEW MEMBERSDEA
SDEA MEMBER UPDATES:
What Does “Biodegradable” Really
Mean? New Soil Data Brings Clarity for Retail Materials
Biodegradability is one of the most misused words in materials today. In retail, it often appears on packaging, fixtures, and hangers without clear evidence of what actually happens at end of life.
To address this, Candee.Bio has been working with its material partner to validate plant-based polymer performance using internationally recognised, third-party testing — not internal claims or marketing standards.
Independent testing carried out by Impact Solutions under ISO 17556:2019 evaluates how polymer materials biodegrade in real soil environments, measuring carbon dioxide evolution against a known natural reference: cellulose.
Two different biopolymer formulations were tested over extended periods, each using the same plantbased feedstock family but blended in different ratios. This variation was intentional — designed to test whether performance was dependent on a single formulation or consistent across material blends.
The results were clear.
Both formulations exceeded the ISO threshold of 90% biodegradation relative to cellulose, confirming full aerobic biodegradation in soil conditions. One formulation reached this benchmark within 183 days, while the longer-running trial exceeded the reference material over extended testing beyond 550 days.
Crucially for retail, this demonstrates consistency. When materials made from the same feedstock family biodegrade reliably — even when blended differently — it gives confidence that downstream applications such as coat hangers, props, and display components will perform similarly at end of life.
For retailers navigating tightening regulation, microplastic concerns, and increasing scrutiny of green claims, independently verified data matters. Standards like ISO 17556 provide a common language — separating biodegradable materials that genuinely return to natural cycles from those that merely fragment or persist unseen.
As sustainability moves from aspiration to accountability, retail materials will increasingly need to prove what happens after use — not just how they perform on the shop floor.
www.candee.bio
SDEA MEMBER OFFER:
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WINDOW WALK, LONDON CHRISTMAS 2025
Step into the festive season with the first edition of Window Walk, a visual round-up of London’s most eye-catching Christmas windows of 2025. From theatrical statements to traditional touches, the capital’s retailers have once again turned their storefronts into showcases of imagination, craft and seasonal storytelling.
Created in partnership with 365 Retail, the Creative Retail Awards and the SDEA, this feature captures the scale and variety of displays lighting up the city’s streets.
Fortnum & Mason, Piccadilly
Selfridges, Oxford St
Burberry, Regent St
Michael Kors, Oxford St
John Lewis, Oxford St
Hermes, New Bond St
Project
Puma London
Sportswear brand PUMA has opened a new flagship store on Oxford Street, marking a significant step in the brand’s UK retail strategy. The multi-level space brings together performance, lifestyle and innovation, offering an immersive brand experience in one of London’s busiest shopping destinations.
PUMA has opened its largest-ever European flagship store, located on Oxford Street in London. The 24,000-square-foot store sits close to Selfridges and Bond Street Tube Station, bringing a comprehensive mix of immersive retail features and storytelling elements into one of the most prominent retail corridors in Europe.
The store incorporates a number of interactive elements, including a digital running wall powered by NITRO™ technology, which reacts to customer movement for a responsive experience. Shoppers are also offered multiple customisation zones to personalise products in-store, providing hands-on engagement with PUMA’s design and innovation.
Consumers can explore the brand’s heritage through a dedicated archive area featuring iconic pieces from the last 77 years, reflecting PUMA’s
long-standing presence in both sport and culture. These elements work together to create a retail environment that blends performance with narrativeled design.
“The opening of our Oxford Street flagship is an exciting moment for PUMA,” said Arthur Hoeld, CEO at PUMA. “It’s our first Flagship store in Europe, which gives us the chance to connect with more people than ever before — right in the heart of one of the world’s most iconic shopping destinations. It is a powerful platform to engage directly with consumers, showcase our latest performance innovations, and strengthen our brand presence in one of the world’s most influential retail destinations. This space not only highlights our product excellence, but also celebrates our heritage and long-standing connection with elite athletes.”
The flagship will also serve as an events hub, with programming extending through 2026.
“London is one of the most competitive retail markets in the world, and Oxford Street is its main stage,” Lucynda Davies, Managing Director UK & Ireland at PUMA, added. “This flagship shows our confidence in the UK and reflects our commitment to delivering fresh, creative experiences that feel authentic to PUMA.”
Creative Retail Awards
2026 Opens for Entries
Entries are now open for the Creative Retail Awards 2026, with organisers building on the momentum of a high-profile 2025 event that brought together leading figures from across the global retail and hospitality design sectors.
Held at the Emerald Theatre in London on 25 September, the 2025 ceremony saw more than 40 awards presented, recognising innovation, collaboration and creative excellence across a wide range of disciplines. The event was noted for its non-traditional format, with guests welcomed by showgirls during the drinks reception and a programme that combined live acrobatic and burlesque performances.
“Gone are the days of traditional, formal award dinners, the Creative Retail Awards delivered a vibrant, spectacular event,” noted Design4Retail.
Hosted by Aidan Sadler, the ceremony maintained its independent judging process, with an in-person panel session in London ensuring that all submissions were reviewed rigorously. Winners and Highly Commended entries were recognised across categories including digital innovation, sustainability, lighting and visual merchandising.
Several new and standout moments from 2025 are set to return for the 2026 programme. The Trailblazer Award, introduced to recognise
Creative Retail Awards Winners
brands and individuals challenging convention, made its debut with Coach named as the inaugural recipient. Giovanni Zaccariello, SVP Global Visual Experience & Store Design, shared a video message from New York, with the brand’s UK team accepting the award on the night.
The Design Agency of the Year category will also return, following its presentation to StudioXAG in 2025, where judges commended the agency’s approach to immersive, brand-led environments and creative execution.
Other highlights included the Shop Drop Daily Concept of the Year, the only publicly voted category, which was awarded to Fenty for its “Mane Street” pop-up at Selfridges. The broader list of winners reflected the diversity of the sector, with recognition for businesses including Dawkes Music, Portugal Jewels, Porsche Cars
GB, Fortnum & Mason, IKEA, B&Q, Flannels, Sports Direct, Charlotte Tilbury, Woolworths South Africa, Philip Jones Opticians, Cadbury World, National Trust, Future Stores London, Harrods, Loewe and On Running.
Co-organiser Antony Behiels reflected on the significance of the awards, stating, “The Creative Retail Awards 2025 wasn’t just about the trophies – it was a powerful reflection of the innovation, passion and progress driving the retail industry forward.”
Looking ahead, the 2026 Creative Retail Awards will once again feature more than 20 categories spanning retail, hospitality and leisure design. Entries are open until 1 May, and organisers are aiming to build on the scale, creativity and industry engagement seen in 2025, with further developments expected as the programme evolves.
VM & Display Show returns to London
The VM & Display Show returns to the Business Design Centre in Islington this April, bringing together the visual merchandising, retail display and store design community for two days of exhibitions, talks and industry networking.
The exhibition brings together suppliers working across key areas of visual merchandising and physical retail environments, including mannequins, props, lighting, graphics, print, signage, window display, materials and in-store solutions. Visitors can expect to see new product launches, updated ranges and practical applications across permanent and temporary display, seasonal schemes and shopfit solutions. With a broad mix of manufacturers, specialists and service providers represented, the show offers a snapshot of how physical retail environments are being designed, produced and delivered today.
Alongside the exhibition, the VM & Display Show features a conference programme curated and delivered by POPAI. Running across both days, the programme is expected to explore a range of topics shaping the visual merchandising and retail display sector, including shopper engagement, sustainability, design strategy and the role of technology in physical retail. The sessions are positioned to complement the exhibition, providing broader
context around the challenges and opportunities facing brands and suppliers working in bricks-and-mortar environments.
A key moment within the show schedule takes place after the first day, when Creative Retail Connections brings the industry together for an evening of networking. The event is positioned as an important gathering for retailers, brands, designers, agencies and suppliers attending the show, offering dedicated time and space for conversations to continue beyond the exhibition floor. As the sector continues to place value on collaboration and relationship-building, Creative Retail Connections provides an opportunity
to strengthen existing connections and establish new ones across the visual merchandising and retail design community. The event is free to attend, but advance booking is essential.
Industry activity at the show also includes the participation of the Shop & Display Equipment Association (SDEA), which will be exhibiting during the event. The SDEA will present its Best Stand Design award, recognising standout exhibition design seen across the show floor. The winning stand will be selected through votes cast by attending SDEA members, highlighting peer recognition within the sector.
www.vmanddisplayshow.com
VM & Display Show - SDEA Exhbitor Showcase
Antalis - F3
Antalis is a leading distributor of printable media for signage, display and interior décor applications. With a focus on sustainability, the range includes fibre-based and polypropylene materials that are easily recycled and contain recycled content.
Antalis also provide free consultancy to help clients choose the best substrates for their projects.
Morplan - D6
Morplan’s exhibition display at the VM & Display Show showcases both its ready-made solutions and bespoke capabilities. With over 180 years of experience, the company provides a wide range of off-the-shelf retail display equipment and consumables, helping businesses create effective spaces quickly and efficiently. It also offers tailored options, adapting products to suit specific brand and store requirements, including custom finishes and LogoPrint services.
Northbanks -D7
Northbanks is a turnkey retail design and brand experience agency creating standout stores, pop-ups, concessions and display programmes for global brands. Visit Stand D7 to see our recent retail activations and experiential installations, and learn how we help brands turn physical retail into memorable spaces that drive engagement, loyalty and sales.
Quagga Design - P9
Quagga Design blends technical design expertise with creative flair, smart value engineering, and sustainable material choices. We deliver innovative solutions—from virtual interactive stores to in-store experiences—that balance aesthetics, functionality, and cost-effectiveness. Partner with Quagga Design for visually bold, technically precise designs crafted to make your brand truly stand out.
Genesis Mannequins - G5A
Genesis Mannequins is hosting its UK launch of its brand-new range “EDIT” Genesis is known for combining innovative, customisable designs with a strong focus on sustainability — they have won UK Industry awards for their innovation. Its offers creative features like interchangeable looks and built in tool kits and lead the industry with Ecoform a material that significantly reduces carbon footprint without compromising quality or increases the prices.
arken P 7/8
arken experts in award-winning creative POP, Retail Display & Signage. We help solve the retail marketing challenges faced by brands and retailers. Our UK facilities provide a full in-house service - design, development and project management to production and Global distribution. ISO9001, ISO14001 and B Corp Certified - our projects deliver Sustainable, Quality Displays.
Noble Gift - D9
Step into a world where presentation becomes an experience, where every piece of jewellery and every luxury timepiece is showcased with purpose, presence and prestige. At Noble-Bespoke, we design and manufacture custom glass display cabinets, watch and jewellery POS fixtures, and full store interiors tailored to your brand DNA.
DoroTape - D4A
Step into a world of colour and creativity with Dorotape! As a leading supplier of high-quality, vibrant, and unique selfadhesive films, we help retail designers, display experts, and graphic specialists bring their visions to life. From stunning metallised effects to mesmerizing dichroic finishes, we are the go-to specialists for premium display solutions.
VM & Display Show - SDEA Exhbitor Showcase
Replica - G 15
Our pop up gallery will showcase the most exquisite replica food alongside glimpses of our showstopping creative retail installations. Stop by the pantone inspired stand, experience a feast for the eyes and indulge in our all things pink creations made by our skilled artisan team.
Chat with a member of our team for some expert visual and retail solutions.
Replica, the home of fake food.
VAST - E6
VAST is an award-winning audio visual technology company that specialises in the retail sector, supporting the world’s leading retail brands, agencies and department stores with audio visual and sensory technology. Visit us at the show to discuss your upcoming projects, and see our creative LED and a custom photobooth inperson.
Unibox - F3A
Unibox designs and manufactures modular aluminium systems and LED lighting solutions for retail environments. From illuminated lightboxes to engineered overhead lighting systems and display frameworks, everything is produced in our Manchester factory and designed for straightforward installation, high visual quality, and reliable reuse across multiple retail fit-outs worldwide.
Candee - F1B
We replace oil-based plastics that break down into micro plastics, with plant-based polymers that break down to biomass, water, and carbon dioxide. Candee is launching several products to replace single-use plastic – so far, they are biodegradable coat hangers, extruded sheets for printing, and a 3D printable material for mannequins and POS; more products are planned from our patent pending material.
Pardgroup - F2
We are exhibiting at the VM show for the first time in Pardgroup’s five-year history. Our plan is to bring a piece of our Italian culture and roots to the show with an innovative and fun take on an Italian Piazza as our stand. We are also launching our UK branch of Axielab, our own in-house design agency. Members of the UK and Italian teams will be present, on hand to meet and greet the industry. Come and see us at our Piazza!
Hangers of London - F1B
Hangers of London is a UK-based specialist in garment presentation solutions, designing and manufacturing premium hangers and retail display accessories. The company supports fashion and retail brands with bespoke, sustainable products that enhance visual merchandising, brand consistency, and in-store presentation across multiple locations.
Mega Creative
Mega Creative is an award-winning London-based retail design and production company specialising in visual merchandising, window displays and bespoke brand activations. Working as a collaborative “creative collective”, the company delivers end-to-end solutions, from concept and development through to manufacture and installation, supporting leading brands across retail, fashion and experiential environments.
Imageco - D4A
Imageco is an award-winning UK-based creative production company specialising in large-format print, signage, and retail display solutions. Delivering end-to-end services from design and engineering through to manufacture and installation, the company supports global brands with sustainable, high-impact environments across retail, events, and experiential projects.
Project
Brunello Cucinelli
Brunello Cucinelli unveiled its Feelosophy festive showcase at Harrods, transforming the department store’s windows and interior spaces into a narrative-led seasonal installation.
Brunello Cucinelli unveiled its Feelosophy festive showcase at Harrods, delivering an immersive seasonal installation that combined craftsmanship, storytelling and spatial design across the Knightsbridge landmark. The project was delivered in collaboration with Pardgroup, which translated the brand’s narrative into a large-scale physical retail experience.
The festive takeover transformed Harrods’ exterior through a series of window displays that unfolded as a visual story inspired by Solomeo, the Umbrian village where Brunello Cucinelli was founded. Central to the concept was Philo, a symbolic white griffin drawn from local heraldry, guiding visitors through a journey that blended heritage, imagination and contemporary luxury. Rather than a single statement, the windows were designed to read as connected chapters, encouraging passers-by to move along the façade and engage
with the full narrative.
Inside the store, the experience continued through dedicated spaces that extended the Feelosophy concept beyond the windows. A standout centrepiece was a large-scale cashmere spool Christmas tree, referencing the brand’s long-standing association with fine materials and artisanal production. Carefully controlled lighting, colour and texture created a calm, refined atmosphere aligned with the brand’s values.
The installation was supported by a seasonal product presentation, showcasing men’s and women’s readyto-wear, knitwear and accessories crafted in cashmere, shearling and natural fibres. The collection reflected the visual language of the display, reinforcing the connection between storytelling, craftsmanship and product.
