Retail Focus Magazine #126

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#126 The Retail Design and Experience Magazine

www.retail-focus.co.uk

Harrods Unveils Luxurious ‘Lingerie & Lounge’ Universe in First Phase of Historic Womenswear Redevelopment

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CONTENTS

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COVER IMAGE

19 ADIDAS

24 HARRODS 10 - 14

29 EE

NEWS

50 GAIL’S BAKERY 36 - 40

FEATURE

Surfaces

19 - 22

PROJECT FOCUS

42 - 29

Adidas

24 - 27

PROJECT FOCUS

Sustainability

50 - 53

Harrods

29 - 32

PROJECT FOCUS

EE

FEATURE CASE STUDY

GAIL’s Bakery

54 - 61

SHOW REVIEW

VM & Display Show 2023

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HELLO...

As we return from our sunny summer holidays in exotic locations all over the world, the minds of retailers turn to the autumn season, with bright summer-themed displays being replaced with promotions looking towards key events such as Halloween and, dare we even say, Christmas.

Given the washout that has been the British

We also take a look

summer this year, it almost feels as if we are

at the first Adidas flagship store in Asia

further along on the calendar than we actually

Pacific and the thinking behind its design,

are. But fear not; there is still plenty of time to

as well as the brand-new luxurious lingerie

plan those all-important campaigns, as well as

concept at Harrods, the first phase of a major

lots to look forward to in retail, before we reach

redevelopment of womenswear at the world-

the silly season.

famous store. There is also an insight into

As always, this edition of Retail Focus is packed with excellent examples of how retailers and brands are adapting their approaches to capture the attention of modern shoppers, as

EE’s innovative new studio store at Westfield London, which is now inviting visitors to relax, reconnect and experience what the network bills as the “future of retail”.

well as advice on what else retail businesses

Feature-wise, we find out how to make the

can do to stand out from the crowd.

best use of surfaces in retail environments

Some of these forward-thinking companies will be celebrated at the 2023 Creative Retail Awards, which take place on September 21st at Proud Embankment in London. We are very much looking forward to an evening of festivities and the chance to pay tribute to

and consider some of the approaches retailers can take to improve their sustainability. There is also a special case study looking at GAIL’s Bakery and retail lighting specialist Spotlight, as well as a review of this year’s Visual Merchandising and Display Show.

some of the best work in retail over the past 12

With all this and so much more to enjoy,

months.

perhaps we could say that Christmas has come early this year?

CONTENT DIRECTOR 07949 78181

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Lee Cullumbine

Info@phygital.me Retail Focus is published by Phygital Media and Events Ltd No part of Retail Focus may be reproduced, stored in a retrieval system or transmitted in any form without permission. Please address all enquiries to the editor at the above address. The opinions expressed in Retail Focus are the views of the writer and do not necessarily reflect the views and opinions of the publisher. Every effort has been made to ensure accuracy of the information contained in these pages. We will assume permission to publish any unsolicited material unless otherwise stated.

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DIARY Featured CREATIVE RETAIL AWARDS LONDON | 21 SEPTEMBER 2023 The Creative Retail Awards are a dynamic and exciting annual event designed to recognise and reward innovation and excellence in retail design and experience. Organised by the Shop & Display Equipment Association (SDEA) and Retail Focus, the awards span a number of disciplines, including store design, surfaces, display systems, innovative technology, lighting and much more.

The awards are judged by a panel of industry leaders and experts.

Bringing together the whole industry, the Creative Retail Awards is a night that blends networking with an informal party atmosphere celebrating the diversity in our industry. The Awards recognise talent across the full spectrum of retail design and display in a broad range of awards categories.

www.creativeretailawards.com MAPIC CANNES, FRANCE | 28 - 30 NOVEMBER 2023 MAPIC is the International retail real estate

INTEGRATED SYSTEMS EUROPE BARCELONA, SPAIN | 30 JANUARY - 2 FEBRUARY 2024

event to build the ultimate lifestyle and

Integrated Systems Europe (ISE), the world’s

shopping destinations. It is an opportunity to

premier global exhibition for professional

learn network with key players at the centre of

audio visual (pro AV) and systems integration,

the retail property industry’s transformation,

is delighted to announce that the 2024 edition

and be part of creating the exciting new

of the show will mark its 20th birthday. Since

business models that are shaping the places

its inception in Geneva in 2004, ISE has grown

to live, play and shop of the future.

into an industry-defining event, bringing

For three days in November the retail property, leisure, food and tech communities will all gather at MAPIC.

www.mapic.com

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together professionals, innovators, and thought leaders from around the world.

www.iseeurope.org

SURFACE DESIGN SHOW BDC LONDON | 6 - 8 FEBRUARY 2024

VM & DISPLAY AWARDS LONDON | 12 MARCH 2024

Surface Design Show sees over 180 companies

excellence and innovation in the retail visual

and organisations dedicated to furthering

merchandising and display sector, the VM

material innovation - a must-visit event for

& Display Awards have been successfully

architects and designers.

running for 27 years, and as a standalone

Get ready for an unforgettable experience filled with opportunities for learning, entertainment and meaningful industry connections. Immerse yourself in material innovation and connect with peers and suppliers all under one roof.

www.surfacedesignshow.com

The only event dedicated to celebrating

event in its current format for 18 years.

Held annually in an iconic, Central London location, the Awards bring together the UK’s most influential creatives, retailers and suppliers in celebration of their considerable achievements for projects installed.

www.vmanddisplayawards.com

Featured VM & DISPLAY SHOW BDC LONDON | 16 & 17 APRIL 2024 The VM & Display Show is the place for all your visual merchandising and display needs. Visitors can meet with an array of industry experts who can help make displays a reality, from concept to installation. Discuss your visual merchandising and display requirements with experts in your field.

The show provides exhibitors with the chance to present their expertise to the teams behind the high streets’ windows and in-store displays.

Taking place at the Business Design Centre in London, the VM & Display Show is the only UK exhibition dedicated to this creative industry, bringing together everything from mannequins, print and props to POP, lighting and fabrics and every in-between - under one roof across two days.

www.vmanddisplayshow.com 9

NEWS

SEPHORA MARKS ITS SECOND UK STORE OPENING SEPHORA’s second London store is coming to Westfield Stratford City After the huge success of SEPHORA’S first store opening this March in Westfield London, SEPHORA is thrilled to announce that the location of its next physical store will be at Westfield Stratford City, in London.

The launch of Sephora.co.uk and the APP last autumn was met with unprecedented demand, and British consumers can continue to enjoy shopping their beauty favourites exclusively at Sephora in another iconic store.

The store is excepted to open its doors in November 2023.

BULLRING CLOCKS GOLDSMITHS UPSIZE AND INVESTMENT TO CREATE ONE OF LARGEST UK FLAGSHIPS Hammerson has announced that GOLDSMITHS, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, is significantly increasing its presence within Bullring & Grand Central. The multi-million-pound investment will create one of the brand’s largest UK flagships.

The new store will extend its space to nearly 8,000 sq. ft across a spectacular double height glazed shopfront, showcasing branded areas for prestige brands, alongside an array of premium names in jewellery. The multi-brand showroom will feature a first-class hospitality bar and lounge area, alongside VIP consultation rooms and reputable service and repair specialists.

For more information about Bullring, please contact: bullringestate@averpr.com

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NEWS

RETAILER CONFIDENCE SOARS AT THE BOULEVARD Retailer confidence at Northern Ireland’s only premier designer outlet is continuing to soar as existing tenants take more space to increase stock and add new lines.

Long-time tenant, Mountain Warehouse is adding surf brand ANIMAL, taking an additional 1,116 sq ft adjacent to its existing unit, making its total footprint at The Boulevard 3,552 sq ft.

The Boulevard has continued to buck national trends seeing record footfall and sales volumes month-on-month and year-on-year continually.

COVENT GARDEN AND UK CHARITY SMART WORKS LAUNCH THE ULTIMATE SUMMER SHOPPING POP UP Covent Garden is partnering with the charity to support their mission of empowering women across the UK who need help securing employment and changing the trajectory of their lives.

This August, Covent Garden will partner for the second time with UK charity Smart Works to bring every fashion and beauty lover’s dream boutique to 62 Neal Street, stocking the ultimate holiday essentials with discounts of up to 70% RRP. Open to visitors from 3rd-23rd August, the Smart Works Holiday Shop in Covent Garden will stock a huge variety of the most exciting fashion, accessory and beauty brands with 100% of proceeds going directly to the charity. Smart Works exists to give unemployed women the confidence they need to reach their full potential ahead of an interview, secure employment and achieve financial independence.

Open daily from 11am-7pm Monday-Friday and 11am-6pm Saturday and Sunday, the roster of brands being sold within the Covent Garden Smart Works Holiday Shop include ALIGNE, Anthropologie, Astrid + Miyu, Bobbi Brown, Celeste Starre, Dear Frances, Elizabeth Scarlett, Frame, Free People, GANNI, Hunza G, Jovonna London, Justine Tabak, Lily & Lionel, Linda Farrow, LK Bennett, Mr Jones Watches, O Pioneers, Olivia Burton, Ollie Quinn, OMNES, Pink City Prints, Phoenix Style, Radley London, Really Wild Clothing, Reformation, RIXO, Ro&Zo, Seraphina, Seventy + Mochi, Sisterhood, Stripe & Stare, SPANX, and Thought Clothing. The pieces provided by each brand will be from their current and recent collections and available at up to 70% RRP.

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NEWS

UK HIGH STREET FOOTWEAR RETAILER SHOEZONE OPENS NEW SHOP IN BEVERLEY A brand new store from footwear retailer Shoezone opened in Beverley on Saturday 29th of July at Unit 7A at Flemingate Shopping Centre, HU17 0NQ. The new store will offer a wide selection of affordable and fashionable styles and brands, opening its doors with unbeatable money-saving promotions and special offers.

The store will be open from 9 am to 6 pm Monday – Saturday and 10.30 am to 4.30 pm on Sundays.

The new store has recruited a brand new team in Beverley and has one part-time vacancy left to fill.

The new shoezone store will stock the complete core range as well as a variety of exciting brands, including Lotus, Heavenly Feet, and Lunar.

Anthony Smith, shoezone Chief Executive comments: “We’re delighted to be opening this new shoezone store in Beverley. We’ll be selling our most popular core range of own-brand everyday footwear, alongside well known branded shoes, making our entire retail collection more easily accessible.”

Visit the new store at Flemingate Shopping Centre, HU17 0NQ from 29th of July, or visit shoezone.com to explore a wide selection of affordable footwear for all the family.

CARDFACTORY OPENS FIRST STORE IN THE MIDDLE EAST AS AMBITIOUS INTERNATIONAL PARTNERSHIP STRATEGY PROGRESSES cardfactory, the UK specialist retailer of greeting cards, gifts and celebration essentials, is pleased to announce the opening of its first cardfactory store in the Middle East as part of its long-term master franchise agreement with Liwa Trading Enterprises.

The opening of the new store in the Bawabat Al Sharq Mall in Abu Dhabi, marks the highlyanticipated entry of the cardfactory brand into the Middle East, following the exclusive franchise partnership agreement announced in May. The agreement with Liwa aims to open around 36 stores across the United Arab Emirates, Qatar, Kuwait, Saudi Arabia, Bahrain and Oman, supporting the growth of cardfactory’s international presence. A further three stores are scheduled to open in Dubai and Abu Dhabi in August.

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NEWS

PHASE EIGHT UNVEILS NEW STORE CONCEPT AND RELOCATION IN LATEST COMMITMENT TO CENTRE:MK Phase Eight, the timeless British womenswear brand, has opened the first of its new flagship stores at centre:mk, one of the top 10 retail and leisure destinations in the UK. Relocating from its former unit at centre:mk, the new 161.1 sqm store on Silbury Arcade showcases a wider selection of Phase Eight’s ageless styles and feminine collections that transcend all seasons and settings, including event wear and sophisticated day-to-night looks.

The opening follows the news that REISS, the premium international fashion brand, has selected centre:mk for its latest location and key site in the region. The new store is set to open on Silbury Arcade this summer.

THE LEGO® GROUP BRINGS ANOTHER STORE TO IRELAND THIS AUTUMN AT BLANCHARDSTOWN SHOPPING CENTRE 26th July 2023 – LEGO® fans in Ireland are in for a treat this year, as the LEGO® Group announce a second Irish store is on its way. Opening in October 2023, at Blanchardstown Shopping Centre, the new store will be the brand’s latest location in Ireland following the opening of the first Irish LEGO store on Grafton Street in August 2022.

LEGO fans of all ages will have endless opportunities to fully immerse themselves in the world of LEGO, with imagination and creativity underscoring every aspect of the store.

The new 200sqm store offers an extensive range of new products only available exclusively at LEGO stores and LEGO.com, including the new LEGO Disney Castle and the PAC-MAN Arcade. In addition, LEGO VIP-members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.

The official opening date and dates for in-store events will be announced soon.

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NEWS

GPE ANNOUNCES THAT THE NORTH FACE AND JOSEPH HAVE SIGNED RETAIL LEASES FOR NEW LONDON STORES ON REGENT STREET, W1 GPE has announced today (24th July 2023) that VF Corp, which trades as The North Face, the quality outdoor clothing brand, has signed a lease to expand its global flagship, located at Walmar House, 288-300 Regent Street, W1. The clothing brand’s new space comprises approximately 10,000 sq ft across the ground and basement floors, which will increase its retail footprint by 33%.

Further south on Regent St, British contemporary designer fashion brand, JOSEPH, has also signed a lease for a new store located at Kingsland House, 124 Regent Street, W1. This lease signing completes the repositioning of the retail offering at Kingsland and Carrington House, following TUMI, Russell & Bromley, Pret A Manger and The Body Shop who completed new leases with GPE last year.

This will be JOSEPH’s 6th London stand-alone store.

KLARNA PARTNERS WITH ICONIC UK LUXURY STORE LIBERTY TO OFFER PAYMENT FLEXIBILITY Klarna, the AI powered global payments network and shopping destination, has announced its partnership with iconic British department store Liberty, with its flexible and interest-free payment options now available online.

The partnership will help Liberty’s customers save time and money and worry less, allowing them to shop smarter with Klarna’s interest-free payment options and manage their spending through the Klarna app. The announcement comes as data from Klarna shows that the majority of customers (42%) would prefer to use BNPL over a credit card (33%) to buy pricier items.

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UNVEILING THE FINEST IN GLOBAL DESIGN AND DISPLAY: CREATIVE RETAIL AWARDS REVEAL SHORTLIST FOR 2023 The Creative Retail Awards are delighted to announce the Shortlist for the 2023 Awards. The Shortlist presents some of the very best in global retail, leisure, and hospitality design & display with projects including Flannels, Gaucho, Selfridges, Myriam K, Hamleys, Nike and many more. The panel of Judges found it even tougher than usual this year to Shortlist the entries, with exceptional quality submitted from all corners of the globe, from North America, across Europe, South Africa, and the Middle East.

As physical retail evolves, design and experience have become more influential tools than ever. The Creative Retail Awards have recognised the industry’s best companies and talent since 2018. With categories including sustainability, omni-channel, technology, VM schemes, POP/POS, shopfitting, store design, experience, and innovation, the Awards recognise talent across the full spectrum of design and display.

The Winners and Highly Commended entries will be announced on the 21st of September at Proud Embankment, London, where a night of entertainment, drinks, dancing and networking will be held. The big night will showcase Creative Retail Awards’ unique take on a ceremony that blends networking with an informal party atmosphere celebrating the diversity in our industry. Tickets for the night, including the ever-popular and much in demand booth-seating, are available to be reserved now via the Awards website.

You can view the full list of Shortlisted entries and reserve your tickets for the big night at

www.creativeretailawards.com

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About SDEA: SDEA is the UK’s leading industry body, it provides excellent support for members and retailers alike and has almost 80 years’ experience within the industry. SDEA is here to help and provides many services to the retailer including the SDEA retail display directory, website and InfoLine helpline. SDEA offers companies within the industry an excellent package of sales leads, discounts, endorsements and assistance.

Further press information is available from: Paula Morgan, Shop and Display Equipment Association, 24 Croydon Road, Caterham, Surrey CR3 6YR Telephone: 01883 348911 Fax: 01883 343435 Email: paula@sdea.co.uk

www.shopdisplay.org

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Photo Credit: SLVHCS ‘Project Legacy’, New Orleans, USA © Sean Airhart/NBBJ

PROJECT

A HOME OF SPORT ADIDAS ASIA PACIFIC FLAGSHIP, SEOUL BY VARIOUS ASSOCIATES FIRST ASIA PACIFIC ADIDAS FLAGSHIP IN MYEONGDONG, SEOUL Featuring the "Home of Sport" concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea.

Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers.

The store integrates into the bustling streets of Myeongdong, where diverse types of business and public activities takes place.

Surrounded by the cooking aroma among small stalls, this flagship creatively conveys the core value of friendliness and inclusiveness from the overarching concept of "Home of Sport".

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PROJECT

A HOME OF SPORT - ADIDAS ASIA SPECIFIC FLAGSHIP

BLENDING IN & BRINGING THE SPOT TO LIFE Cooperating with different parties across countries virtually among the pandemic has

INHERIT THE CLASSICS & IGNITE INSPIRATION Based on the powerful and versatile ceiling track system of adidas, the design team added alterations in both details and materials.

presented several major challenges for Various

The triangular supporting truss work added

Associates under a limited time frame: How to

to the ceiling track was inspired by stadiums,

interpret the concept of "Home of Sport" and

adding a sense of airiness to the original ceiling

combine it with the local culture? How to meet

design. The varied ceiling treatments effectively

the display needs of massive product volume

create a sense of boundary from above, dividing

and varied VM(Visual Merchandising) tool

the open product display combinations on the

combinations? And how to design based on the

ground floor almost instinctively.

rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details. Among them, a primary goal is to creatively translate the brand concept into spatial expression with local characteristics.

On the ground floor, the most popular series of products in Korea are displayed close to entry, including sportswear and running, making it convenient for customers to select products according to their habits and needs. Meanwhile,

The new facade design language extends the

the City Shop and Seoul Lab, which were co-

block outline of traditional Korean architecture

created with the adidas retail link team, offer

while seamlessly blending in with the facade

services exclusive in the city flagship. Customers

of the original building. The concise and clean

can find special limited editions of Seoul and DIY

layers with dynamic lighting effects emerge from

customized products.

the lively streets as a pure and dazzling scenery of Myeongdong.

The fitting room on the ground floor is adjacent to the adidas by Stella McCartney collection,

Parallel linear metal strips conceptually derived

providing better privacy for customers shopping

from the iconic adidas logo as a key motif is not

for sports underwear. The color combination

only highlighted on the facade, which extends

of blue and red of the interior recalls the

all the way in, visible in many places among the

fitting rooms in a stadium. The water fountain

shop interiors.

incorporated here is a gesture of sustainability

The axial symmetrical entrance and the airy

and user-friendly design.

feeling of the "atrium" draw inspiration from

Digital interactive screens found on many

the layered entry experience of the traditional

vertical surfaces encourage customer interaction

courtyard. Over to the left-hand side stands the

and provide product guidance. In addition, a

custom footwear wall for the Sportswear series.

large built-in interactive digital floor is tucked

It again adopts the strip element extracted from

under the central staircase. When someone

the logo, delivering an upgrade from the existing

steps on the digital floor, the displayed pattern

universal footwear wall modules along with an

will change accordingly. While appearing as an

innovative use of material. The matte vertical

abstract picture at close range, it is actually a

metal display shelves are arranged in the same

video when viewed from the upper floor.

rotation angle, reflecting the signboards on their backside for the display window. Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way.

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The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.

PROJECT

The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level.

The contour of the atrium echoes the inclined shape of the facade to create a conversation between the interiors and the exterior. The luminous line-work is an abstract reinterpretation of the common basketball court lines. The abstract image combined with a clean material choice creates a bright and upward dynamic feeling for the atrium area.

Following the line of sight upward the atrium area, the eye-catching adidas Originals logo appears as a combination of blue metallic cut blocks, pointing out where the collection area lies.

A HOME OF SPORT, A COLLISION WITH TRADITIONAL LOCAL ELEMENTS The colorful banners hanging in the atrium area aim to recall the feeling of sports arena, a homage to adidas' dedication to providing professional sportswear and care for all kinds of sports.

As the key display area of the adidas Originals, the blue space on the second floor not only displays the classic products but also contains a flexible pop-up area for special occasions.

The large area of classic blue strengthens the spatial layers, and the three-dimensional graphics are another important element. As a way to honor local cultural elements, various traditional patterns embellish the space, such as perforated screens with custom traditional patterns, laminated glass tabletop casting playful shadows, and so on.

The three-dimensional patterns are applied on the perforated screen to imbue a local charm, which also enables better visual accessibility of products as well as a subtle division of

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PROJECT

A HOME OF SPORT - ADIDAS ASIA SPECIFIC FLAGSHIP boundaries for each area. On the other side, the shadows of surrounding display panels are cast onto the products under focus lighting, forming a joyful

IMPOSSIBLE IS NOTHING.

fusion.

The patterns on the center bench are derived from traditional Korean patterns, which are recreated by artists and presented with a metallic texture, achieving an intersection

The flipping advertising board behind the service desk regularly flips to change images, adding fun features to the queuing process.

of tradition and modernity. The little billboards

As a world-renowned top sports brand, the

on the column are inspired by vintage theater

adidas flagship in Seoul conveys the concept

signs, and the letters on which can be flexibly

of "Home of Sport", which is originated from

replaced according to different themes, paying

sports, rooted in culture, and values inclusivity

tribute to the street spirit of adidas Originals.

and diversity. The design respects and highlights

The display area of adidas Originals, an extremely classic and representative collection, features professional display of a large amount of shoes.

Metal grids are adopted to introduce natural light effectively in without letting in too much

adidas brand culture as well as the local culture, inherits the brand DNA, meets the practical needs of the brand, operators, and other parties involved, and establishes a benchmark in retail space design.

interference from the outdoor signboards, which

Under the severe impact of the pandemic, the

is also convenient for the flexible placement of

project was completed as scheduled. It stands

shoe racks.

on the streets of Myeongdong with a brand new

As the flagship in Asia, this is the only store in Korea that offers the full range of adidas products, including Originals, Y-3, Sport Performance, etc. In addition, it features exclusive display areas for outdoor, football, basketball and kids series products.

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energetic image, successfully and efficiently fulfilling the mission of revitalizing the brand's physical store, just as how the slogan of adidas puts it: IMPOSSIBLE IS NOTHING.

Flash to go here

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PROJECT

HARRODS UNVEILS LUXURIOUS ‘LINGERIE & LOUNGE’ UNIVERSE IN FIRST PHASE OF HISTORIC WOMENSWEAR REDEVELOPMENT

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Lingerie & Lounge: Two unparalleled rooms for customers to explore every aspect of the ultimate lounge to lingerie wardrobe.

Today Harrods is excited to unveil a new luxury

their most confident and comfortable in this

destination on the first floor, the first phase of

‘home away from home’ oasis. And for the

its anticipated Womenswear redevelopment

ultimate experience, a private suite can be

project. The almost 16,000 sq. ft. space is

used for occasions that deserve a little more

dedicated to the pieces that make you feel

attention, including bridal parties, first fittings

the most confident and comfortable from

and bespoke alterations and design.

morning, noon until night; lingerie, sleep and lounge. Building further on the growing focus and demand for transformative shapewear and tailored lingerie seen in recent years, the grand new halls provide products and services for every occasion and requirement; from bra fittings and made to measure to personalisation and bespoke alterations.

The rooms, hosting 47 of the world’s most covetable brands will launch with many exclusives including pieces from Olivia Von Halle, Sleeper, Desmond & Dempsey and Aubade’s anticipated Elie Saab collaboration.

Housing eight dedicated shop fits from brands such as Skims, Agent Provocateur, La Perla and Olivia Von Halle. Harrods new Lingerie

Harrods is synonymous with providing

and Nightwear space will once again expand

unmatched service from start to finish and

with the introduction of 14 exciting new

this acute focus on services and product

brands including Livy, Natori, and Torlowei; all

breadth within this new space is no different.

of which have the perfect solutions for myriad

All Harrods fitters are meticulously trained at

occasions ranging from everyday loungewear

the start of their Harrods journey to ensure

to haute-lingerie. Tuning into the ever-growing

they have the expertise to provide the best

demand for versatile and elevated pieces, Le

experience for every customer. Luxurious

Set, Falke and Lauren Manoogian provide

private fitting rooms featuring elegant seating,

essential everyday solutions while allowing

three-way mirrors and soft, flattering lighting

all customers to look and feel confident and

have been designed to make customers feel

comfortable.

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PROJECT

Over recent years, the way that our customers shop for their intimate investment pieces has changed

PROJECT

“It’s right to start the hotly anticipated, rejuvenation of the women’s floor with lingerie as it is where every outfit begins, and it really is a moment to celebrate. After six years of stateof-the-art redevelopments across the store, our womenswear customers have been eagerly awaiting the new look of the first floor and they need not wait any longer.

Over recent years, the way that our customers shop for their intimate investment pieces has changed, with lingerie & lounge becoming just as important of a building block as any other wardrobe element. The breadth of the brands and offering in the room is completely unparalleled and will offer something for everyone and every need; from functional shapewear to the most glamorous lingerie, from cotton sleepwear to silk, lace and feathertrimmed robes and Charvet shirts to cashmere lounge suits. The future of the womenswear floor is so exciting, with two more rooms heading for redevelopment this year, and many more to come!”

- Simon Longland, director of buying – fashion at Harrods ‘‘With the new Harrods Lingerie rooms, we wanted to create a soft and calming environment, one that feels comfortable and welcoming.

Soft teal green tones of velvet, polished metals of gold

Soft teal green tones of velvet, polished metals of gold and silver and shimmering textured glass all create a luxurious shopping experience

and silver and shimmering textured glass all create a luxurious shopping experience. During the design process we carefully considered the customer journey at every step, ensuring ease of navigation across product categories and from one lingerie room to the next. Our intention was to create carefully considered focal points and sightlines across the rooms whilst ensuring the shopper felt protected with a certain level of privacy.”

- Lewis Taylor, design director at David Collins Studio

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PROJECT

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shoplight.lighting

Introducing the VenTEC® Airflow System Our Patent Pending technology uses aerodynamic principles to take heat away from the sources and boost natural convection.

In all orientations heat is directed away from the LED and driver, allowing them to run at a lower temperature, increasing its life span and overall efficiency.

For enquiries please quote NORT RF and email marketing@shoplight.lighting

Shoplight

PROJECT

EE UNVEILS INNOVATIVE NEW STUDIO STORE IN WESTFIELD LONDON inviting visitors to relax, reconnect and experience the future of retail •

The new flagship store, The EE Studio, is the UK’s largest telco retail space, combining physical and digital experiences to guide visitors through every stage of their connected lives

•

Shoppers can reconnect in the UK’s first Digital Spa, game like a pro in the Gaming Zone and discover the latest in connected home technology

•

The launch of the Studio forms part of EE’s new nationwide retail strategy, which seeks to reinvigorate the high street and reinvent the role of retail in the telco industry

15th June 2023, London: EE, the UK’s best network, is today unveiling the future face of retail at its visionary new flagship store, The EE Studio, located in Westfield London, White City. Designed to empower customers with the best connectivity and technology solutions for their whole connected life, the 4,230-square-foot showcase will also serve as a hub for the local community to work, learn and play.

The launch forms part of EE’s new retail strategy, which seeks to reinvent the role of retail in the telco industry, putting innovation, personal experience, and community front and centre. The new Studio leads the way for the roll out of the new Experience stores, the first of which are due to open in Manchester Trafford Centre, Cardiff and Bluewater in the coming months. Situated in major UK cities, the stores will bring technology to life for customers up and down the country.

The innovative and inspirational new Studio space showcases a host of ‘experience zones’ and ‘room sets’ with each area carefully curated to demonstrate how cutting-edge technology and connectivity is enhancing everyday life – allowing customers to get a taste of future living, from gaming and relaxing, to working and cooking.

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PROJECT

EE UNVEILS INNOVATIVE NEW STUDIO STORE

The experience zones include:

•

Welcome Zone: An inviting and dynamic shopfront, including a changeable digital window canvas that lets customers see the latest product launches and in-store events before they even step inside. Shoppers can also scan a QR code on the shopfront to bring to life an AR experience that will welcome them to the Studio and encourage them to head inside and explore.

•

Digital Spa: A first of its kind in the UK, the

•

Digital Spa has been designed to support

sit down and stay a while; with comfortable

digital wellbeing by showing customers

sofas and chairs, work benches and

how they can effectively balance their

collaborative worktops, visitors can stop by

technology use. The unique retail experience

for a complimentary tea or coffee, catch up

also features guided meditations and an

on emails, or speak to one of the EE team for

immersive sensory room with meditative

advice on a range of products and services.

naturescape content, designed to provide shoppers with a moment to relax and

•

and interactive programming. Within this

Gaming Zone: Discover what it really means

space customers will be introduced to

to game like a pro in one of the UK’s largest

new products, brand collaborations and

dedicated community gaming hubs – with

empowering learning opportunities, as well

elite gaming rigs, racing simulators, virtual

as have the chance to attend real life skill

reality experiences and the most up-to-date

sessions and workshops that enable them to

games and consoles, gamers of all levels can

see and experience the very best technology.

experience the latest and greatest in noholds-barred gaming.

30

The Stage: A multifunctional, flexible, and ever-evolving hub for events, pop-ups

reconnect.

•

Base Camp: An inviting area for customers to

•

Tech Live: Try before you buy with an

EE UNVEILS INNOVATIVE NEW STUDIO STORE Bridget Lea, Managing Director of Commercial at

trial the latest innovations, discover new

EE, said: “Our EE Studio store has been designed

devices and speak to the experts. A host of

to create standout experiences that reflect

technology will be on display, evolving as new

the changing needs of our customers and the

drops hit the shelves, with visitors able to

increasingly connected lives they lead. As part

browse and purchase their chosen products

of our ambition to become the most personal,

online.

customer-focused brand in the UK, we are

The new Studio also gives customers the opportunity to build and visualise their own personalised connected home through a ‘connected home digital tool’ and real life ‘room sets’. The specially curated room sets include a Living Room with superfast broadband and connected home technology, a Smart

proud to be offering our customers the chance to get up close and personal with the latest innovations and game changing technology that is right for them. Our vision for the Studio has been years in the making and so we can’t wait for our customers to finally see what the future’s got in store”.

Kitchen that features a range of smart cooking

Promising that no two visits will be the same,

appliances, a Kid’s Bedroom that showcases

each member of the Studio team has been

products and services to help with children’s

chosen to reflect the diverse society in which

learning and keep them safe online, and a Home

EE serves, with different passions, side hustles

Office with technology to support with online

and interests that come together with a love

security and working from home.

for technology and helping people. The team are encouraged to bring their personal interests and talents to life in the Studio, by hosting technology workshops for consumers themed around their own expertise. There is also an onsite recording studio that allows them to create and share social media content giving a behindthe-scenes view of the Studio space.

31

PROJECT

interactive bench inviting customers to

PROJECT

EE UNVEILS INNOVATIVE NEW STUDIO STORE Kate Orwin, Leasing Director UK at Unibail-Rodamco-Westfield, said: “We’re excited to be partnering with EE to bring the Studio store to life at Westfield London, giving consumers a new type of retail experience. Westfield is constantly pushing the boundaries to create cutting-edge places and EE is a great example of a brand combining technology and physical retail space in an innovative way to respond to changing consumer needs.”

The EE Studio demonstrates the ultimate version of a connected home and so to prove that the UK’s most connected retail space has everything needed to live, work, and play, Grime Artist and West London local, Big Zuu, moved in this week, and claimed the place as his own. Watch his film, showcasing the unique features of the Studio (here).

The EE Studio will open at 12pm on Friday 16th June in Westfield London, White City, with an exclusive appearance from ex-professional Footballer and Presenter, Peter Crouch, goody bags for the first 200 customers, and in-store deals, offers and entertainment throughout the day.

For more information, visit www.ee.co.uk.

32

FEATURE

JUST SCRATCHING THE SURFACE

Above: Drytac’s products can be applied to surfaces such as floors, walls and windows

Left: Drytac SpotOn White Matte is a monomeric PVC film suitable for short-term applications

36

One of the most plentiful yet underutilised areas of retail, we take a look at how retailers can make the most out of blank surfaces to improve the shopping experience and promote offers to customers.

No matter what sort of retail environment you are working in, there will be some sort of surface available to you. Be it wall spaces in large high street shops and boutique stores, or simple countertops in smaller, even pop-up, locations, surfaces are a blank canvas for retailers to utilise in the most effective manner possible.

What is perhaps most surprising is the amount of these areas that go underutilised. Many retailers choose to leave walls, floors, windows and even ceilings blanks, perhaps to fit in with the theme of the rest of the store, but almost certainly more so that they are not aware of what they can do with surfaces.

Whether you want to showcase your products and offers to customers browsing the aisles, or even install graphics and other décor to improve their overall experience, there are plenty of options to consider.

Here, Retail Focus speaks with two major suppliers in this market to find out more about the possibilities of surface work.

Graphics can enhance a customer’s overall experience from communicating a promotion, showing how to style a product or even general directional signage to provide an easier experience

37

FEATURE

By Rob Fletcher

FEATURE

JUST SCRATCHING THE SURFACE

Eye-catching and creative designs, supported by carefully selected, printable media can deliver a brand’s in-store objectives

Enhance a customer’s overall experience First up is Drytac, a specialist supplier of films and vinyl that are used in everything from wall and floor graphic applications to vehicle wraps and exterior graphics. Amanda Lowe, global marketing director at Drytac, said as retail is forever changing and evolving, customer in-store experience is key to bringing consumers through the doors and keeping them engaged.

“With online retail stores changing how your

directional signage to provide an easier

consumers are shopping, the pressure is on

experience.

to create meaningful and lasting in-store shopping experiences,” Lowe said. “Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

“Drytac, with its adhesive science, has developed a portfolio of graphic solutions to brand all your surfaces. Our quality of material will provide peace of mind to support all your short-term and long-term campaigns with

“Graphics can enhance a customer’s overall

various levels of installation needs to save you

experience from communicating a promotion,

time and money.”

showing how to style a product or even general

Economical and effective So, what are the benefits to working with film and vinyl products as opposed to other media and solutions? Lowe said as sales and promotions come and go, so must your graphics. By working with a film that will go up effortlessly and remove cleanly when needed, this offers a more economical solution that require less up-front investment in comparison to other technologies.

“Retailers can increase sales by creating a

in retail environments. The first of these, ReTac

space that customers want to spend time and

Smooth 150, is a polymeric PVC film that can

money in,” Lowe said. “They can make a big

be installed, removed and even repositioned

impact with custom graphics that may not be

without leaving residue on the surface

able to be accomplished with screens or other

underneath.

technologies.”

Also available form Drytac is SpotOn White

Among Drytac’s wide-ranging portfolio of

Matte, a monomeric PVC film suitable for

solutions are three products suitable for use

short-term applications such as POP and retail

38

JUST SCRATCHING THE SURFACE window graphics project for local vegan food

as well as office interiors. In addition, ViziPrint

business The Very Good Food Company. The

Impress Clear is an optically clear versatile

graphics were produced and installed on

solution for self-adhesive applications on glass

windows to cover up work that was going on

and other smooth, flat surfaces.

inside the store.

The proof of these products is very much in the

Also in Canada, Warwick Printing used ReTac to

pudding, with Drytac offering up a number

produce bold wall graphics for use inside South

of examples where a retailer has used these

Country Co-op Liquors store in Alberta. As well

solutions on surfaces inside and outside their

as promoting the spirits, beer and wine on sale,

location.

the mural had a personal touch with a ‘Cheers

Vancouver-based Premier Graphics used Drytac

Redcliff’ message.

SpotOn White Matte to complete impactful

Retailers can increase sales by creating a space that customers want to spend time and money in

Eye-catching and creative designs Another specialist supplier that has worked with brands and marketers on retail-focused campaigns is Antalis. Claire White, specification consultant for visual communications at Antalis, said “experiential” now plays a key role within retail environments, helping to create interest and improve the overall shopping experience for customers, whilst moving away from more traditional marketing methods.

“The use of theatrical displays within windows

When it comes to the sort of materials retailers

and creating point-of-purchase (POP)

should be looking to work with on surface work,

displays across floor and walls can help to

White said the use of vinyl graphics within

promote and optimise key trends, campaigns,

retail has highlighted the medium’s versatility.

messaging and services for the retailer as well

According to White, vinyl allows brands and

as offering practical information, especially in

retailers to create and easily update interior

underutilised spaces,” White said.

decoration, point-of-sale (POS) and signage at

“Eye-catching and creative designs, supported

relatively low cost.

by carefully selected, printable media can

“Vinyl is typically easy to cut, print and offers a

deliver a brand’s in-store objectives, by

long-lasting professional finish to a number of

attracting, engaging and motivating the

applications without the need for additional

shopper to purchase goods and services.”

fixings such as stretch graphic or poster frames,” White said. “There are also several PVC-free and recyclable options available for those looking for a more sustainable solution.”

39

FEATURE

signage, trade show and exhibition graphics

FEATURE

JUST SCRATCHING THE SURFACE

Key to success Mapping out these options, White said the main products of interest to retailers include self-cling vinyl, which she described as an “excellent” way to install short-term, removable, repositionable and reusable graphics in the store environment. This vinyl can be applied by staff rather than professional fitters, in turn reducing carbon footprint through travel, wastage and cost. It is also 100% recyclable at end of life.

Another solution that should be on the radar of

Another option from Antalis is Coala Paper Stick,

retailers is self-adhesive vinyl and paper, which

a PVC-free alternative to traditional PVC vinyl.

White said offers an easy way to update interiors,

Made from FSC-certified paper and a water-

highlight promotions, cater for seasonal changes

based acrylic adhesive, the Coala Paper Stick

and create interest across all areas of the store

range offers solutions to cover most short-term

environment.

indoor wall applications.

“With many different options available,

Finally, Coala PP Stick is billed by White as “ideal”

specification of the right material for each

for indoor and outdoor sign and display graphics

project ad application is key to success,” White

applied to smooth surfaces. The Coala PP

said.

Stick range is available in white gloss and matt

Keeping this in mind, White opened up about the products available from Antalis to help with surface-based work.

Firstly, Coala Magic Cling is a PVC-free, statically charged self-cling vinyl available in clear and white options. White said this is ideal for use on glazing and most flat surfaces for up to three months without the need for adhesive or tape. Made from polypropylene, it is also 100% recyclable.

finishes and comes with water-based adhesive in a choice of removable, permanent and high tack. Made from polypropylene, it is PVC-free and 100% recyclable.

From speaking with a number of suppliers, it is clear to see the opportunities available to retailers when it comes to maximising the use of surfaces. Add in that there are plenty of different products to work with when producing displays, and there should be lots of food for thought for future campaigns.

Left: Coala PP Stick from Antalis is suitable for indoor and outdoor sign and display graphics applied to smooth surfaces

40

FEATURE

SHOPPING FOR SUSTAINABILITY

42

With the industry facing increased pressure from consumers to become more sustainable, we take a look at some of the planet friendly steps retailers can take without having to break the bank.

There is no escaping the subject of sustainability. A hot topic for some time now, the onus is very much on businesses of all shapes and sizes to act in order to ensure they are operating in the most environmentally friendly was as possible.

But why is this so important? To put it simply, without putting place sustainability measures in place or changing the way you operate, then you risk getting left behind. Many consumers are very much in tune with the issue and favour those brands that reflect their own views, so it is in the interest of the retailer to take action.

While this may seem rather daunting at first, the good news is that there are plenty of easy, often costeffective, steps that retailers can do to paint them themselves in a “greener” light, all without having to commit too much time or resources. Here, we speak with two suppliers that very much have their fingers on the pulse of sustainability to find out more about the options available to retailers seeking to bolster their environmental credentials.

Left: Shoplight offers retailers a number of planet friendly lighting options

43

FEATURE

By Rob Fletcher

FEATURE

SHOPPING FOR SUSTAINABILITY

Retain Customers First up to offer guidance is Shoplight. Founded in 2014, the company works with retailers, designers and their construction teams to design retail lighting environments. Focused on ensuring the longterm future for bricks and mortar retail, Shoplight offers a range of products such as lighting track, spotlights, downlights and linear light fittings.

Mark Shortland, managing director at Shoplight,

brands that do not consider their impact

said a large part of the company’s focus is to help

are becoming frowned upon. Individuals are

retailers become more sustainable by providing

ramping up their commitment to the small

them with more efficient lighting solutions.

changes they can make, like choosing to spend

“Importantly for retailers, consumer values are

their money with brands committed to change.”

evolving,” Shortland said. “Consumers are more

Shortland said retailers that ignore the evolving

informed and more environmentally conscious;

demands of consumers are likely to lose custom

they are becoming increasingly aware of the

as shoppers align themselves with brands

impact of their purchases. Demand for brands

that are committed to economic, social and

that benefit society, and which are more

environmental sustainability.

sustainable is growing.

“Ignoring the need to become more sustainable

“A 2021 survey by Shopify found that 44% of

will mean society stays in a traditional linear

global consumers are likely to buy from a brand

economy with its “take-make-dispose”

with a clear commitment to sustainability.

approach where resources are extracted, used

They also found that 62% of consumers were

to make products, and then discarded, with

willing to adjust their lifestyles to reduce their

catastrophic environmental impact,” Shortland

environmental impact, a 57% increase from two

said. “The world needs to adopt a circular

years prior.

economy model which is about minimising

“Being sustainable may have been seen as an unnecessary and costly ‘nice to have,’ but

waste and maximising resource efficiency and promoting a continuous cycle of material and resource use.”

Consumers are more informed and more environmentally conscious; they are becoming increasingly aware of the impact of their purchase

44

Go Green with Perspex Distribution

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www.perspex.co.uk/go-green

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Working closely with our manufacturers, we are increasing the availability of recycled products in our range.

PERSPEX®re 100% Recycled Cast Acrylic A new PERSPEX® acrylic range made from 100% recycled MMA available in 4 standard colours.

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The only UK manufactured ACM.

Extruded Acrylic Up to 90% recycled clear extruded acrylic ideal for POS applications made from waste acrylic.

Contact us for samples and pricing www.perspex.co.uk/go-green

Perspex Distribution Limited Registered in England No. 04625370 All Rights Reserved Perspex® is a registered trademark of Perspex International

FEATURE

Individuals are ramping up their commitment to the small changes they can make, like choosing to spend their money with brands committed to change

Sustainable solutions Shoplight already works with a range of recognisable brands such as LEGO, Skechers, GAIL’s Bakery, Mountain Warehouse, Itsu, H. said the company is in an excellent to support other retailers with their lighting solutions.

Nort uses a modular design, meaning all its key components are accessible so they can be repaired or upgraded. Shortland added that

Looking at the sustainable products available

Shoplight is also developing servicing and take-

from Shoplight, Shortland highlights Nort, a

back scheme that helps retailers adopt circularity

solution it developed in response to a rising

into their store rollouts.

demand for more planet friendly lighting.

“As they develop more bioplastic products,

Nort is a track-mounted, 3D-printed, bioplastic

Nort is supported by its High-Efficiency range.

spotlight designed to reduce energy

Rather than being shipped from China, its high-

consumption in both manufacture and

efficiency range is made in the EU, reducing

operation. The solution is made from plant-based

associated carbon miles,” Shortland said.

polymers and is built with disassembly in mind.

Its raw materials can be reused, biodegraded in an industrial composter, or recycled safely.

“The range features new high-efficiency LED modules which deliver up to 150 luminaire lumens per circuit watt that can reduce lighting

“Shoplight is aware of the environmental

energy consumption by up to 50% compared to

impact of using aluminium in lighting

a standard LED spotlight.”

products and the carbon miles generated from transporting them from the Far East,” Shortland said. “We also know many of our clients want more sustainable lighting solutions

Shortland also noted how Shoplight was granted B Corp status in 2022 and remains the only B Corp Certified retail lighting company in the UK.

that help limit their negative impact on the

“Becoming a B Corp, Shoplight joined a group of

planet.

purpose-driven businesses committed to people

“In response to the need for change, Shoplight developed Nort which proudly carries the Made in Britain mark and lays the foundation for the future of retail lighting.”

46

and the planet,” Shortland said. “Shoplight’s bioplastic product development plan is closely aligned with its commitment to being a force for good.”

Above: Lighting choice can have a major impact on retailers’ environmental credentials

Samuel, and Hotel Chocolat. As such, Shortland

shoplight.lighting

Our first bioplastic solution made from plant-based polymers This is more than just another track light. This is part of our journey towards creating zero carbon products that have little or no negative impact on our environment.

For enquiries please quote NORT RF and email marketing@shoplight.lighting

Shoplight

FEATURE

SHOPPING FOR SUSTAINABILITY

Showing that you are taking the environment seriously within your business can help boost your reputation

Taking the environment seriously Another area retailers may look to address is décor; switching to more sustainable materials with interior and exterior displays can have a significant impact on a retailer’s environmental credentials.

Soyang Europe offers a wide range of printable

“We offer a variety of environmentally friendly

media materials, with many of its products used

materials such as PVC-free and recycled

for retail displays. Included in this collection are

polyester. Our partners in China are also

a number of sustainable solutions that retailers

constantly working on developing the way

can use to produce more planet friendly displays

our materials are manufactured to make sure

without having to compromise on quality.

the process is as environmentally friendly as

“As to why the environment and sustainability be important to retailers, to put it simply, consumers are becoming increasingly concerned about the environmental impact of their purchases,” Mark Mashiter, managing director of Soyang Europe, said.

“Showing that you are taking the environment seriously within your business can help boost your reputation. It can also increase your customer base as you are able to offer a wider range of products are services to more people.”

Mashiter went on to say that he believes everyone, both inside and outside of business, has an ethical responsibility to take the environment into consideration. He added that by not making changes or opting for more planet friendly solutions could impact both your own business and the world around us.

“There is the possibility that you could lose money as you do not offer an environmentally friendly or sustainable alternative and consumers have to go elsewhere,” Mashiter said.

48

possible.”

SHOPPING FOR SUSTAINABILITY

Mashiter highlights both the Recytex and Biotexs range from partner Endutex, as well as products from Decal, which produces self-adhesive materials with the slogan ‘go green’. Decal materials are produced using energy efficient UV adhesive curing methods and non-PVC adhesive ranges.

As for products that have been developed in house at Soyang Europe, Mashiter said the Solar collection of non-PVC banner materials suitable for indoor and medium-term outdoor use. As PVC is considered to be the single most environmentally damaging of all plastics, the non-PVC feature is critical.

through most recycling programs.

“Solar is the truly innovative textile-based banner, aiming to be the perfect replacement for PVC with extremely similar features,” Mashiter said. “It is 100% PVC-free and phthalate-free, and can also be made from recycled yarns, offering greener alternatives for our clients and create a more sustainable future for humanity.”

While switching your lighting or décor may seem relatively simple steps, this can have a huge impact on overall environmental impact.

Working with knowledgeable suppliers such as those mentioned here could give you a significant advantage over the competition

Meanwhile, the Solar series is based on

and help you win the long-term support of

polythene terephthalate and can be recycled

consumers.

according to the international plastic code one

Below: Soyang Europe offers a range of printable media materials suitable for use in retail displays

49

FEATURE

Picking out some of the solutions from Soyang,

CASE STUDY

GAIL’S BAKERY REDUCES ITS CARBON FOOTPRINT WITH BIOPLASTIC SPOTLIGHT, NORT Shoplight has worked with GAIL’s Bakery for many years. With an established and trusted bond and knowing they had shared values and goals around sustainability, Shoplight approached GAIL’s Bakery about its soon-to-launch, UK-made, bioplastic, 3D-printed spotlight.

Retail lighting for sustainably driven brands GAIL’s sustainable ethos runs through the very heart of its brand from the food they create to the materials they use in its properties.

GAIL’s use seasonal ingredients, buy local

impact on the environment. GAIL’s embraced

where possible, and reuse offcuts from a variety

the environmental benefits of Nort, quickly

of ingredients to make its Waste Not Range

indicating it would be an early adopter. Nort is

alongside a waste-less sourdough made from

now being used in all up-and-coming GAIL’s

yesterday’s leftover bread. They also donate

rollouts that have track-mounted fittings.

surplus food to local charities.

Additionally, Shoplight’s recessed fittings will be

The GAIL’s property team was already reusing and upcycling found and existing materials in

included in GAIL’s standard lighting repertoire once they launch.

their buildings and looking for more sustainable

GAIL’s Bakery, Senior Project Manager Michelle

building materials. Materials like Graphenstone

Pollard-Smith said, “Supporting a long-term

clean paint, Tarkett vinyl floors and C2C tiles are

partner was the initial draw but importantly

standard.

we found that Nort supports our drive to use

Adding Nort, which is produced using 95% less CO2 emissions when compared to traditional aluminium spotlights was another way GAIL’s Bakery could limit its negative

50

more sustainable materials with a lower carbon footprint across the GAIL’s estate.”

CASE STUDY

51

CASE STUDY

GAIL’S BAKERY REDUCES ITS CARBON FOOTPRINT

Nort launches in Cambridge The opening of GAIL’s Bakery Cambridge Market Hill on May 12th 2023 made the bakery the first in the world to use the NonOilen Nort which is made from plant-based polymers. Since then, Nort has also been used in other bakeries including a London Soho refurb and the new King Street and Didsbury Bakeries in Manchester.

In making thoughtful and impactful changes, GAIL’s Bakery is leading the way towards a more sustainable future and the Shoplight team

some aluminium spotlights

•

A design that maximises thermal efficiency, resulting in highly efficient retail lighting

commends them in their decision to use Nort for its circularity and eco credentials.

•

Zero waste from on-demand 3D printing

Together these two brands are demonstrating

•

Local UK manufacturing, moving away from

what it looks like to take action towards a zerocarbon future. By using Nort GAIL’s benefit from:

•

95% less CO2 emissions when compared to

all components sourced from East Asia

•

A circular product which uses upgradeable, reusable, recyclable and compostable materials.

Nort has been crafted and designed to maximise thermal efficiency, offering a highly efficient retail lighting option. Furthermore, the NonOilen material chosen

by GAIL’s Bakery takes its green features even further with its compostable outer body.

The lighting products were printed and assembled in Peterborough before being installed in Cambridge - compare that to being transported from China, into the EU and then on to the UK. Carbon emissions are dramatically reduced even when only considering transport emissions.

Mark Shortland, Managing Director of Shoplight, said, “With patent pending VenTEC technology and a host of features designed to keep the product in use for many years to come, NORT provides retailers like GAIL’s Bakery with a sustainable alternative to imported aluminium spotlights to light their stores.”

GAIL’S BAKERY REDUCES ITS CARBON FOOTPRINT

Key to the success of every GAIL’s project is providing a lighting solution that fits with each unique building and location. For Cambridge Market Hill, it was incorporating the iconic Cambridge Punts as inspiration. Shoplight lit details like setting poles which formed ceiling rafts, narrow floorboards to represent decking and traditional bench seats, all carefully thought out by Newman Gauge Design Associates.

In King Street, Nort fitted in perfectly alongside

Architects and fellow B Corp, Holland Harvey

other circular economy products. Being 100%

brought Didsbury to life and Nort helped

bio-based, Nort starts from the soil and ends in

light reused cornice features and timber wall

the soil, demonstrating true circularity. In fact,

panelling together with stripped-back floor

plants used to make the NonOilen material

finishes which revealed original character and

consume greenhouse gas emissions compared

charm. Shoplight’s contemporary lighting design

to standard plastic made from petrol-based

complemented the monochromatic colour

polymers which contribute to greenhouse

palette which gave Didsbury a spacious modern

gas emissions. Nort was in good company

feel with its light-stained timbers contrasting

alongside a counter built from Kenoteq’s K-Brick

with the terrazzo and blackened steel.

which is made with nearly 100% construction waste, tabletops from Forbo Flooring Systems’ furniture-grade linoleum, and lampshades made from orange peel and pine needles.

Working towards a zero-carbon future “As Shoplight took its first steps on its journey towards creating zero-carbon products that have little or no negative impact on the environment, it has been a real honour to have GAIL’s Bakery as the first brand to use Nort.” Marketing Director, Sara Drawwater.

As Shoplight challenges retail brands to use more sustainable lighting and adopt a circular economy model which minimises waste and maximises resource efficiency, they are developing further products and services to support retailers who are committed to delivering on carbon reduction.

If you are on your own journey to achieving net zero, then investing in Nort is a great sustainable solution. Visit Shoplights’ website and LinkedIn page for example projects and more information.

Contact Sales Director, Matt Carrington on +44 (0)1733 345265, +44 (0) 7921 823725, matt.carrington@shoplight.lighting Photo credit: Katerina Antos-Lewis Photography

53

CASE STUDY

Lighting unique buildings, features, and design concepts

SHOW REVIEW

VM & DISPLAY SHOW REVIEW 2023

54

The 2023 Visual Merchandising and Display Show (VMDS) held at the prestigious Business Design Centre in London was an absolute feast for the eyes and the mind.

With thousands of visitors traversing the

Sustainable practices took centre stage with

colourful displays, the energy was palpable,

displays offering eco-friendly materials and

echoing with animated conversations,

energy-efficient solutions, reflecting the

robust ideas, and creative innovation. From

retail industry’s growing commitment to

major brands to small, independent retailers,

environmental stewardship. There were surfaces

professionals from all corners of the retail sector

and finishes crafted from recycled materials,

converged to take part in the show.A vibrant

along with biodegradable props and fixtures, all

testament to the strength and resilience of the

embodying the ethos of sustainability without

physical retail industry amidst the ever-changing

compromising on aesthetic appeal.

economic and technological landscapes.

Signage and graphics were another key

Exhibitors displayed an abundance of creative

highlight, with companies demonstrating the

solutions for window displays, instore design,

powerful role of effective visual communication

pop-up shops, and events. From traditional

in retail settings. From bold, large-scale graphics

design principles to contemporary techniques,

to subtle wayfinding signage, exhibitors

the exhibition space was a veritable melting

showcased a plethora of solutions designed to

pot of inspirations, influencing and shaping the

engage and guide customers throughout their

future of retail displays.

shopping journey.

Mannequins of varying styles and forms,

Creative agencies at VMDS added an intriguing

from realistic to abstract, brought to life the

layer to the wealth of exhibits on display.

latest fashion trends, demonstrating their

Renowned for their ability to craft compelling

inherent ability to breathe life into clothing and

narratives, these agencies showcased their

accessories. From avant-garde to minimalist, the

unique approach to visual merchandising,

variety on show provided a comprehensive view

highlighting how they blend strategic thinking

of the versatility of mannequin design in retail

with creative execution to create unforgettable

storytelling.

retail experiences.

A spectrum of lighting solutions was also on

The exhibitors at VMDS 2023 demonstrated

display, with exhibitors highlighting innovative

a multi-dimensional approach to visual

ways to create mood, draw focus, and enhance

merchandising, marrying aesthetics with

product appeal. The technology innovations on

functionality, tradition with innovation, and

show were particularly impressive, featuring

commerciality with sustainability. The sheer

advanced digital signage, AR/VR demonstrations,

range of offerings underscored the event’s

and AI-driven customer interaction tools. These

commitment to addressing the diverse needs of

showcased how the integration of cutting-edge

today’s retail industry.

tech can elevate the in-store experience to a whole new level.

55

SHOW REVIEW

By Terry Clark

SHOW REVIEW

VM & DISPLAY SHOW REVIEW 2023 Returning for 2023 was the much-anticipated

On the second day, James Breaks from the

Retail Focus Forum, a vibrant two-day event that

rpa:group took attendees through the evolution

elevated the VMDS experience by offering visitors

of brand storytelling. His comprehensive analysis

the unique opportunity to engage with some of

of the impact of COVID-19 on customer attitudes

the industry’s leading voices.

provided invaluable insights into retail strategies

The forum kicked off on a high note with a

in the post-pandemic era.

captivating presentation from Simon Hampton,

John Abbate from Save The High Street

the Head of Visual Merchandising at Harrods.

introduced the innovative Vacancy Partnership

Attendees were treated to a behind-the-scenes

initiative, presenting an optimistic view of the

look into one of the world’s most iconic stores

evolution of the high street and the future

and given an overview of the journey of creative

opportunities in retail.

brand partnerships. Hampton’s discourse was an enriching narrative on the importance of collaboration, setting the stage for the rich discussions that followed. His keynote was an eloquent testament to the power of collaboration in the retail industry. A particularly engaging portion of his address involved an in-depth case

The team from Backlash and Dr Sam Bunting were an exciting addition, revealing the secrets behind the success of disruptive pop-up stores.

Their insider view into the mechanisms that make these stores outperform their counterparts was an eye-opening session.

study of his recent work with luxury powerhouse,

Retailing Specialist and Published Author Ghalia

Dior, on their Christmas campaign.

Boustani wrapped up the forum, exploring the

Dr. Kerry Meakin from Technological University Dublin was another standout speaker, leading the audience on an intriguing journey through time to explore the Display Window as a Spectacle of Luxury across the ages. Her presentation beautifully tied the past to the present, highlighting the enduring allure of luxury in retail displays.

John Hoyle from Sook took the stage to share how his company’s unique pop-up spaces are transforming High Streets across the UK and shaping the future of retail. Hoyle’s insights into this emerging trend offered a glimpse into the potential of flexible retail spaces in enhancing consumer experiences.

Top 100 Retail Influencer Tim Nash was not to be missed, sparking lively discussions with his assertion that Physical Retail is far from over - it just requires a shift in perspective.

Nash’s thought-provoking ideas challenged the narrative around the future of brick-and-mortar retail, invigorating attendees to think outside the box.

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transition from “storytelling” to “storyliving” in pop-up stores with a focus on experiential marketing. Boustani’s presentation was a fitting

SHOW REVIEW

VM & DISPLAY SHOW REVIEW 2023

conclusion, underscoring the power of immersive experiences in modern retail.

C

Another highlight was the riveting

M

Graduate Challenge. The event,

Y

sponsored by the British Display

CM

Society, brought together some of the UK’s finest students from

MY

five prominent colleges, turning the Business Design Centre into a battleground of creativity, innovation, and design acumen.

CY

The judges deliberated extensively, weighing the merits of several exceptional entries. Each presentation stood out in its own unique way,

The Graduate Challenge was an electrifying

reflecting the diverse talents and innovative

showcase of emerging talent, featuring

approaches of the participants. However, after

competitors from Hertford Regional, Hugh Baird

much consideration, the British Display Society

Liverpool, Windsor Forest, London College of

Centre of Excellence Award was conferred upon

Fashion, and Technological University Dublin.

a truly deserving candidate - Technological

These young visionaries presented their

University Dublin.

innovative design concepts, each aiming to win a highly coveted placement.

The winning entry from Dublin TU represented the pinnacle of innovation, demonstrating a

With each presentation, it was apparent that the

profound understanding of visual merchandising

judges had a challenging task on their hands.

and display principles, a unique creative vision,

The level of creativity, ingenuity, and technical

and a high degree of technical proficiency. Their

skill displayed by these young designers was

compelling concept resonated deeply with

truly remarkable. It wasn’t just a competition;

the judges, setting them apart in this fiercely

it was an awe-inspiring exhibition of the future

contested challenge.

potential of the industry.

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CMY

K

De Beers - Global Christmas 2022

www.megacreative.co.uk

SHOW REVIEW

VM & DISPLAY SHOW REVIEW 2023 The SDEA Networking Lounge also played host to meetings and brainstorming sessions. The atmosphere within the lounge was one of collaboration and mutual respect, underlining the communal spirit of the industry. Whether it was a casual chat over coffee or an in-depth discussion on the future of visual merchandising, each interaction within the Lounge was a chance to learn, inspire, and be inspired. For exhibitors, the Networking Lounge provided SDEA members a relaxed yet professional setting to connect with potential clients, discuss business opportunities, and even strike deals. For visitors, it served as a space to unwind, reflect on the wealth of information gained from the event, and plan their next steps.

The highly positive reception of the show cements the VMDS’s status as an annual highlight in the retail calendar, a must-attend event for all professionals and enthusiasts in the industry. It offered valuable takeaways for everyone, from established businesses and emerging designers to students and curious observers.

And it promises to continue this tradition of excellence and inspiration in the future.

The Visual Merchandising and Display Show will once again light up the Business Design Centre in London on the 16th and 17th of April, 2024.

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VM & DISPLAY SHOW REVIEW 2023

SHOW REVIEW 61

A modular design approach means components can be upgraded or replaced with ease, enabling the latest and most energy-efficient components to be used.

Nort is made from:

3D printing is waste-free and dramatically reduces production carbon emissions and the

1.

GreenTEC Pro

2.

NonOilen

carbon miles from shipping (typically from East

Both offer the above benefits with excellent

Asia).

mechanical and thermal stress resistance qualities, high levels of impact resistance and

Patent Pending VenTEC ® technology

high optical quality.

increases cooling across key bioplastic lighting components. Heat is directed away from the

Nort GreenTEC Pro

LED and driver, allowing them to run at a lower temperature which also increases the life span and overall efficiency of Nort.

•

Made from 100% renewable raw materials

•

Biodegradable

•

Free of silicone

•

Industrially compostable

•

RoHS, REACH and FDA compliant, meaning materials are free from many toxic chemicals

•

Available in 7 colours including black, white, and graphite

Nort NonOilen

•

100% bio-based - it starts from the soil and ends in the soil making it a true circular product. Plants used to make it consume greenhouse gas emissions compared to standard plastic which is made from petrol-based polymers which contribute to

Left: NORT-Black

SHOPLIGHT PRODUCTS

Nort is a track spotlight made from renewable, recyclable, and reusable bio-plastic blends. It is 3D printed, assembled here in the UK and proudly bears the Made In Britain mark.

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greenhouse gas emissions

•

100% biodegradable with industrial composting, emitting only water and carbon dioxide with nutrients that can be returned to the soil

Left: Colt Bio

SHOPLIGHT PRODUCTS

•

Retains its mechanical properties after being reused up to 12 times so at the end of a

Below: NORT-nonoilen-2

lifecycle in-store, it can be returned for 100% recycling and reuse

•

Available in Silk colour

Colt Bio Colt Bio is our first 3D-printed and UK-assembled recessed lighting option. It is available in outputs up to 27w. Colt Bio is made from the same recycled, recyclable and (in certain materials) compostable bioplastic filaments as Nort. These materials, coupled with its modular design mean it can be upgraded easily so Colt Bio can be left in use for many years and only recycled at the very end of its working life. 3D printing allows for the outer bezel to be produced to any diameter up to 300mm, so it is a perfect solution to retrofit into existing ceiling holes.

If you are working towards achieving net zero, then investing in Nort is a great sustainable solution. Visit our website and LinkedIn page for example projects and more information.

Contact Sales Director, Matt Carrington on +44 (0)1733 345265, +44 (0) 7921 823725, matt. carrington@shoplight.lighting,

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PRODUCTS

DOROTAPE Dorotape has expanded its range of sustainable media with the introduction of five new products made using up to 120 recycled 1.5L PET bottles and coated with a water-based adhesive.

The range includes both printable films with matching laminate as well as a polished silver and gold finish are suitable for both internal and external use with an outdoor durability of up to 3 years on to smooth, flat surfaces.

All films are from leading European manufacturer ASLAN and Dorotape are proud to have been awarded Gold Distributor status for this range in the UK. www.dorotape.co.uk

ROCKPANEL Northgate Yard, a leisure hub with community and Rockpanel at its heart The stylish Bridgwater complex is part of a scheme which includes a cinema, restaurants and rejuvenated green space. Corstorphine & Wright were project architects with Willmott Dixon acting as main contractor. The facade features triangular and diamond shapes in a mix of designs, from the Colours and Metals ranges and from the Chameleon offering with its constantly changing spectrum of colours. With outstanding fire-safety and sustainability credentials and an unrivalled range of designs, Rockpanel truly enable specifiers to realise their most creative ambitions. www.rockpanel.co.uk/inspiration/northgate/

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EUROPE’S GREATEST AND MOST SENIOR RETAIL SHOW

FIND OUT MORE AT SHOPTALKEUROPE.COM

FEATURE

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A Shape-the-Future study, surveying 400 business decisionmakers, unveiled an intriguing trend: an overwhelming 82% of participants acknowledged that awards played a significant role in their purchasing decisions for products and services.

Furthermore, 76% concurred that awards hold substantial importance in generating business and enhancing brand value. In an increasingly competitive market, business awards offer a trusted third-party endorsement, instilling confidence in customers and partners while fostering stronger business relationships.

The Value of Awards in Marketing and Brand Awareness: Often underestimated, awards can play a crucial role in a company’s marketing strategy. Even being shortlisted as a nominee can generate significant brand awareness, introducing your business to a broader audience. Winning an award, on the other hand, can create new opportunities, forge connections, and pave the way for further growth.

The Creative Retail Awards - A Catalyst for Innovation and Excellence: The Creative Retail Awards were established with a clear vision: to showcase entrants to a global audience and celebrate the finest achievements within the industry. These prestigious accolades have rapidly become a benchmark for innovation and excellence, honoring projects and products that exemplify the highest standards of ingenuity and performance.

A Platform for Industry Leaders and Visionaries: By participating in the Creative Retail Awards, your business is placed at the forefront alongside some of the most influential retailers, designers, and manufacturers worldwide. This exposure elevates your profile within the industry and expands your reach on a global scale, creating invaluable networking opportunities and opening doors to potential collaborations.

Don’t Miss the Opportunity - Enter Today: There’s no better time than now to seize the chance to propel your business to new heights. Enter the Creative Retail Awards and let your accomplishments shine among industry leaders and visionaries. Visit www.creativeretailawards.com to submit your entry before it’s too late, and unlock the vast potential that awards can bring to your business and brand.

Scan to view the 2023 categories 58

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