Retail Focus 125

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THE RETAIL DESIGN AND EXPERIENCE MAGAZINE WWW.RETAIL-FOCUS.CO.UK

2023 #125 www.retail-focus.co.uk @retailfocus

retail focus

OLD FOR NEW Swaine debuts largest luxury store on New Bond Street, continuing London presence since 1750

#125

contents

CONTENTS

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COVER IMAGE

21 PRADA CAFEE

43 ELTON JOHN

26 SWAINE

34 FORTNUM & MASON

11-15 News

25-26 Project Focus

37-38 Project Focus

16-17 Windows

28-31 Project Focus

40-41Project Focus

21-23 Project Focus

33-35 Project Focus

43-45 Show Preview

Prada Cafee

Sports Direct Swaine

Fortnum & Mason

Elton John, Selfridges Sephora

VM & Display Show 2023

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HELLO

I a m thri l le d to p re s e n t to yo u Is s u e 1 2 5 o f R e t a il Fo c u s . W h e t h e r you’ ve re ce i ve d yo u r co py in t h e m a il, d is cove re d it o n lin e , o r g ra b be d on e at th e VM & Di splay Sh ow, we h o p e to o f fe r yo u a g limps e in to t h e wo rl d of re tai l a n d spa rk yo u r im a g in a t io n .

We’ ve ba re ly h a d a ch a n ce to c a tch o u r b rea t h f ro m a tte n d i n g Eu roS h op a n d In te g ra te d Sys te m s , bu t we’ re a lrea dy h itt in g t h e roa d a g ai n for a n oth e r m a j o r re t a il eve n t t h is m o n t h . On A p ril 1 8 t h a n d 1 9 th , I’l l be at th e VM & D is p lay Sh ow in Lo n d o n , a litt le clo s e r to h o m e . I wo n’ t just be b rowsi n g t h e 1 0 0 + ex h ibito rs ; I’ ll a ls o b e h o s t in g t h e R e t a il Fo c us FORU M , a u ni q u e s e m in a r s e s s io n du rin g t h e eve n t . We’ re in fo r a n exci ti n g an d e nl i ghte n in g two days , a n d I c a n’ t wa it ! Ke e p a n eye o n t h e R F we bsi te for u p d a te s o n s p ea ke rs a n d s ch e d u le s , a n d be s u re to ch e ck o u t pa g e s 43- 45 for m ore in fo rm a t io n o n t h e VM & D is p lay Sh ow.

I n thi s is s u e , we’ re fea t u rin g lu xu r y g o o ds bra n d Swa in e o n our cove r.

Wi th a ri ch h is to r y da t in g ba ck to 1 75 0, Swa in e h a s b e e n a s t a pl e of Lon d on’s h ig h - e n d re t a il s ce n e . Th ey ’ ve re ce n t ly o p e n e d a 7,0 00 square foot fl a gs h ip s to re o n N ew B o n d St re e t , a n d yo u c a n rea d a ll a bout i t on pa ge s 28 -31 .

We’ ve a ls o in clu d e d a n a rray o f fa s c in a t in g p ro j e c t s in t h is issue , such a s th e n ew Spo r t s D ire c t f la g s h ip in M a n ch e s te r, E l to n J o h n’s S e l f ri dg e s Corn e rsh o p re s ide n ce , Se ph o ra’s la te s t phys ic a l pre s e n ce , a n d m ore .

From all o f u s a t R e t a il Fo c u s , we h o pe yo u e n j oy t h is is s u e an d are l ooki n g fo r wa rd to co n n e c t in g w it h m a ny o f yo u a t t h e VM & D i spl ay S h ow.

Don’ t forg e t to re g is te r fo r t h e C rea t ive R e t a il Awa rds ’ ro o f to p n e tworki n g d ri nks on A p ril 1 8 t h a f te r t h e f irs t day o f t h e VM Sh ow. Se e yo u th e re !

Te rr y C l a rk Conte nt D ire c to r Twi tte r : @ t m rcla rk

Director

director

Terry Clark terry@retail=focus.co.uk +44 (0)330 0535 024

Lee Cullumbine lee@retail=focus.co.uk +44 (0)330 0535 024

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EVENTS

DIARY

FEATURED: CX Retail UK Exchange LONDON 11-12 July 2023 The 11th annual CX Retail Exchange is approaching! A platform for customer experience leaders from across the retail and ecommerce space to come together for two days of insights, discussions, and the benchmarking of new era of customer excellence.

Join the CX Retail Exchange to be a part of the next wave of retail excellence, and to define what customer experience holds “in store”. www.iseurope.org

RETAIL TECHNOLOGY SHOW OLYMPIA, LONDON 26-27 APRIL 2023

SHOPTALK EUROPE Fira de Barcelona Gran Via 9-11 May 2023

DELIVER AMSTERDAM

The must-visit event for retail and hospitality organisations looking for the right tools, solutions and advice on how to run their business more effectively, more efficiently, and more profitably, resulting in seamless multichannel operations and enhanced customer experience.

The annual ShopTalk Europe conference brings together some of the biggest names in the retail industry for three days of networking, panel discussions, and workshops.

Make deals, share insights, and network. DELIVER Europe connects logistics, tech, and supply chain businesses with retailers actively looking for new solutions and technologies. Together, they shape the future of logistics.

@retailtechshow www.retailtechnologyshow.com

@shoptalk www.shoptalkeurope.com

@DeliverEvents www.deliver.events

08

7-8 June 2023

VM & DISPLAY SHOW BDC, London 18-19 APRIL, 2023 The VM & Display Show is the place for all your visual merchandising and display needs. Visitors can meet with an array of industry experts who can help make displays a reality, from concept to installation. Discuss your visual merchandising and display requirements with experts in your field.

The show provides exhibitors with the chance to present their expertise to the teams behind the high streets’ windows and in-store displays.

Taking place at the Business Design Centre in London, the VM & Display Show is the only UK exhibition dedicated to this creative industry, bringing together everything from mannequins, print and props to POP, lighting and fabrics – and every in-between – under one roof across two days.

@vmdisplayshow

www.vmanddisplayshow.com

FEATURED: CREATIVE RETAIL AWARDS LONDON 21 SEPTEMBER 2023 The Creative Retail Awards are a dynamic and exciting annual event designed to recognise and reward innovation and excellence in retail design and experience.

Organised by the Shop & Display Equipment Association (SDEA) and Retail Focus, the awards span a number of disciplines, including store design, surfaces, display systems, innovative technology, lighting and much more. The awards are judged by a panel of industry leaders and experts.

Bringing together the whole industry, the Creative Retail Awards is a night that blends networking with an informal party atmosphere celebrating the diversity in our industry. The Awards recognise talent across the full spectrum of retail design and display in a broad range of awards categories.

NOW OPEN FOR ENTRIES www.creativeretailawards.com

09

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NEWS

news

NEWS SPORT 2000 Launches New “Home of Experts” Retail Concept Creative a ge n cy, Myn t , h a s de sign e d a n ew re t a i l co n ce pt fo r SPORT 2000, t h e i n te rn a t i o n a l spor ts re tail gi a n t .

At th e h ear t o f t h e sto re con ce pt is a n ew ‘ h u b’ wh e re custom e rs e n g a g e wi t h S P O RT 2000’s team of ex pe r t s fo r a conve rsation st a r te r, sh a ri n g storie s, an d p i cki n g u p t h e be st a dvice . Th e n ew ‘ po p -up spa ce’ allows custom e rs to di scove r n ew bran ds a n d pro du c t s wh i l e learnin g abou t di f fe re n t to pi c s such as nutrit i o n , g a m i n g , a n d cosm e tics. Po p -up t a l ks wi l l update an d ch a n g e re g u l a rl y, ke e pin g custom e rs i n t ri g ue d a n d willin g to ma ke re t urn vi si t s to th e store .

Under Armour Opens First UK Brand House in Liverpool ONE U n de r Arm our, t h e g l o ba l spo r t s a ppa re l b ran d, has ope n e d i t s f i rst UK Bra n d H ouse in Live rpoo l O N E .

Th e n ew Bran d H o use o f fe rs a s eamle ss expe rien ce fo r Un de r A rm o ur at hle te s an d con su m e rs, i n cl udi n g co nn e c te d f ittin g ro o m s t h a t g i ve t h e m t h e oppor tunity to fe e l , t r y, a n d l ea rn ab out th e produ c t s a n d t h e i r be n e f i t s by us in g th e inte ra c t i ve sc re e n s i n st a l l e d.

I t also feature s be spo ke a r two rk , payi n g h o ma ge to Un der A rm o ur a t h l e te a n d Live rpool h e ro Tre n t to i n spi re f u t ure gen e rations of foo t ba l l a t h l e te s i n Live rpool.

Un de r Arm our re ce n t l y a n n o u n ce d maj or laun ch e s a t Lo n do n’s Ba tte rsea Powe r Station an d Lo n do n’s We st f i e l d s h oppin g ce ntre i n S t ra t fo rd, wi t h m o re to com e late r in t h e yea r.

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NEWS

Varley’s Inaugural Global Flagship to Grace King’s Road Ca dogan has a n n o u n ce d t h a t athle isure bra n d Va rl ey wi l l o pe n its f irst Europea n sto re a t 110 112 Kin g’s Roa d i n su m m e r 2023 .

Th e bran d, fou n de d by L a ra a n d Be n Mea d in Lo s A n g e l e s i n 2015 , is kn own for c rea t i n g cl a ssi c , stylish, an d fu n c t i o n a l cl o t h i n g for wom e n, ch a m pi o n i n g qua l i ty an d communi ty.

Th e 2 , 203 s q. f t sto re h a s be e n sign e d on a f i ve -yea r l ea se a n d will h old a pro m i n e n t po si t i o n on Kin g’s Roa d, jo i n i n g re ce n t arrivals L ampoo, R e fo rm a t i o n , an d se lf-por tra i t . Va rl ey ’s conte mporar y co l l e c t i o n s a re de sign e d to en h a n ce wo rko ut s, featurin g paten te d te ch n o l o g i e s an d custom fa bri c s. I n -sto re eve nts inspired by a n a c t i ve life style are al so ex pe c te d.

The Fragrance Shop to Launch Flagship Store on Iconic Oxford Street G reat Por tlan d Est a te s (G PE) h a s a n n oun ce d that Th e Fra g ra n ce S h o p, t h e UK’s large st i n de pe n de n t f ra g ra n ce ret aile r, will ope n i t s f i rst ex pe ri e n t i a l fla gship store at 70/88 Ox fo rd S t re e t i n Lo n don. Th e deal f i n a l i se s t h e l ea si n g fo r t h e e ntire deve lopm e n t .

Unit 2 at 70/88 Ox fo rd S t re e t wi l l h o use th e bran d’s n ew sto re , wh i ch spa n s 2 , 300 sq ft an d b oa st s a n i m pre ssi ve eight-m e tre doub l e -h e i g h t f ro n t a g e . Th e prim e location, n ea r t h e El i z a be t h l i n e , is expe c te d to bri n g a ddi t i o n a l fo o t fa l l to th e We st En d, pa r t i c u l a rl y be n e f i t i n g To tte nham Cour t R oa d.

S anjay Va de ra MBE , CEO o f Th e Fra gran ce Sh op, a dde d: “ Th e l a un ch o f a fla gship store in o n e o f t h e wo rl d’s m o st ico nic re tail locat i o n s i s a sym bo l o f h ow fa r we’ ve com e . We’ l l be wo rki n g h a rd to m ake sure it em bo di e s eve r y t h i n g t hat Th e Fra gran ce S h o p i s fa m o us fo r a n d sh ow th e wo rl d wh a t t h e f ut u re o f f ra gran ce re tail l o o ks l i ke .”

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Polestar chooses Cribbs Mall for its first showroom in the South West T h e 1 ,0 0 0 s q f t sto re , l o c a te d o n t h e co rn e r o f Pa ra d i se S t re e t , m arks t h e b ra n d ’s f irs t U K o pe n i n g i n si x yea rs an d t h e f irs t st a n d a l o n e U K Charlo tte Ti l b u r y spa ce o ut s ide Lo n d o n . T h e sto re’s inte rio r de s ig n e m b o d i e s

t h e b ran d ’s tra d e m ark g l a m o uro us a e sth e ti c , taki n g i n spi rati o n f ro m Ho l l ywo o d e sq ue vani ty tab l e s to p rovi d e an i m m e rsi ve l uxur y expe ri e n ce .

VIEW DAILY NEWS UPDATES ON WWW.RETAIL-FOCUS.CO.UK

Lark London Launches First Boutique Outside Capital in Woking’s Victoria Place I n d e p e n d e n t l i fe s tyle b o utiq ue, L ark Lon d on , h as op en ed its f i rs t s tore ou t s i d e of Lo n d o n at Woki n g ’s Vi c tori a Pla ce. T h e 1 ,558 s q f t s pa ce on 7 Co m m ercial Way s h owcas e s t h e b ran d ’s s i g n at u re S can d i - i nsp ired style an d feat u re s ove r 300 sm all i n d e p e n d e n t b ran d s, in clud in g T h e A rom at h e rapy Co., M y D o ris, an d O r t i g i a S i ci l i a.

Fou n d e d by D ominic an d Pri ya Au rora- C rowe, L ark Lo n d o n was create d to f i l l th e gap i n t h e m arke t for affo rd ab le, i n d e p e n d e n t l i fe s tyle b o utiq ues.

Acce s s i b i l i ty i s a core fo cus of t h e b ran d , an d t h e n ew Woki n g s tore of fe rs high- q uality p rod u c t s at t h re e dif ferent p rice p oi n t s , cate ri n g to a ran ge o f b u d g e t s . T h e s tore’s lo catio n o n Com m e rci al Way p rovid es easy a cce s s to t h e tow n centre an d t rai n s t at i on .

NEWS

Bang & Olufsen and Tom Sellers Unite Film and Food in a Visionary Pop-up at Smallbone’s Luxury Pavilion B an g & O l u f s e n h as l aun ch ed a v i s i on ar y p op - u p i n t h e h ear t o f Kn i g h t s b ri d g e , i nv i t i n g Lo n d o n ers to i m m e rs e t h e m s e l ves in an eve n i n g of ci n e m at i c in d ulgen ce at S m al l b on e’s Lu xu r y Pavilio n.

T h e p op - u p, w h i ch w ill b e availab le for two we e ks on l y, u nites f ilm an d food i n col l ab oratio n with ce l e b rate d two M i ch elin-starred ch e f an d re s t au rate u r, To m S ellers.

Gu e s t s w i l l h ave t h e chan ce to see an d h ear cl as s i c f i l m s like n ever b e fore , a ccom pan i e d by th eatre t h e m e d b i te s w i t h a f in e d inin g tw i s t .

T h e p op - u p p i c t u re -h o use is par t of B an g & O l u f s en’s exclusive am bas s a d ori al re l at i o nship with Tom S e l l e rs , w h os e m eticulo usly con s t ru c te d m e n u for th e p o p -up com p ri s e s a s e l e c t i on o f d elec tab le d e l i g h t s d e s i g n e d to feed th e so ul.

Lladró Opens a New Concept Store in New York City

Lla dró has ann o u n ce d t h e o pe n i n g o f a n ew store in New Yo rk , t h e f i rst i n t h e US wi t h th e bran d’s n ew co n ce pt . Th i s n ew re t a i l con ce pt is de d i c a te d to sh owc a si n g L l a d ró’s m ost inn ovati ve a n d g ro u n dbrea ki n g c reat i ve de signs an d co l l a bo ra t i o n s.

Th e inte rior de si g n o f t h e sto re i s a collaboration be twe e n Va l e n c i a -ba se d Carm e n Base l g a Ta l l e r de Proye c to s a n d Lla dró’s store e n g i n e e ri n g tea m . Th e de s i g n is ce ntre d aro un d a wa l k t h ro u g h ex pe ri e n ce that invite s visi to rs i n to t h e wo rl d o f L l a d ró through a se ri e s o f i m m e rsi ve sce n e s.

Th e location o f t h e sto re i s pri m e , si t u ate d in a busy com m e rc i a l a rea o f t h e c i ty kn ow n for its chic bars, re st a u ra n t s, g a l l e ri e s, h ote l s , an d boutique s . Adja ce n t to L i tt l e I sl a n d an d a block away f ro m t h e Ch e l sea Ma rke t , t h e store is expe c te d to a tt ra c t N ew Yo rke rs an d visitors alike . Th i s n ew re t a i l co n ce pt i s al s o be in g rolle d o u t i n se l e c t L l a dró spa ce s a n d pop -ups aroun d t h e wo rl d, i n cl udi n g Be i j i n g , Be rlin, an d Ve n i ce .

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FlashNEWS to go here

Liverpool ONE Chosen as Location for Sweaty Betty’s Largest Retail Store in the North Globa l a ctivew ea r a nd l i fes tyl e b ra nd Sweaty B etty w i l l op en its la rg est retai l s tore i n the North of England a t L i verp ool O NE, accord ing to p rop erty g roup Grosvenor. The 2 , 60 0 s q ft

s ta n dal o n e c i ty s to r e o n Pe te r ’ s L a ne m ar k s S w e aty B e tty ’ s de bu t i n L i v e r po o l an d w i l l s h o w c as e the b r an d’ s e x te n s i v e r an ge o f w om e n ’ s c l o th i n g, ac c e s s o r i e s ,

Home News size? expands across the Midlands with three brand-new stores S t re e t- fas h i on re t ailer size? h as op e n e d t h re e n ew co n cep t s tore s a cros s t h e M id lan d s.

T h e s e t h re e n ew s to res re p re s e n t t h e ex pansio n o f s i ze? fol l ow i n g s u ccessful s tore op e n i n g s i n Liverp o o l an d S tock h ol m i n 202 2 , which al i g n w i t h t h e re t ailer ’s d esign d i re c t i on of pay i n g h o ma ge to t h e h i s tor y an d architec ture o f t h e l ocal areas .

S to re s o p e ni n g i n th e Midlands: Ca x to n G a te , Ca nn on St , B i rm i n gha m C l u m b e r S t , N o tti n gham H i gh S t , Le i ce s te r LE1 5YN

Luxury Swiss Watch Brand Rado Opens First UK Boutique Ra do, th e high - e n d Swi ss wa tch bra n d, h a s l au n ch e d i t s f i rs t U K boutique in Me rr y H i l l , a dja ce n t to t h e ex i s t i n g E rn e s t J on e s s tore . T h e ope nin g of th e bo u t i que i s t h e re su l t o f a l on g s t an d i n g an d s u cce s s f u l par tn e rship be twe e n Ra do a n d Ern e st Jo n e s , an d t h e 32 .5 s q u are foot spa ce allows Ra do to o f fe r c usto m e rs t h e f u l l 3 6 0 - d e g re e ex p e ri e n ce .

Inside th e bou t i que , c usto m e rs wi l l be a b l e to e n j oy a s e re n e atm osph e re su rro un de d by o pul e n t m a teri al s , p rov i d i n g a t ru l y u n i q u e sh oppin g experi e n ce .

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LONDON SWAINE NEW BOND STREET, LONDON

Luxury goods brand Swaine has opened its largest store on New Bond Street, marking its most significant rebrand in 273 years. The new flagship store, spanning 7,000 square feet, boasts a ground floor and mezzanine level, showcasing Swaine’s extensive range of men’s and women’s leather goods and luggage, Herbert Johnson hats, and Brigg umbrellas. The 19th-century building is designed by architectural firms Malherbe Paris and Atelier Architecture and Design, with a “Rain Room” displaying Swaine’s handmade umbrella range. The store also includes a museum chronicling the brand’s rich history and dedicated areas for bespoke services and private appointments.

In celebration of the store opening, Swaine collaborated with B_RD on a window concept inspired by surrealist artist Magritte. The window display features a large cloud print graphic, classic surrealist characters printed directly on acrylic suspended through the space, and an oversized suitcase prop with Swaine newspapers flying up through the windows. The concept aims to catch the attention of passersby and showcase Swaine’s unique brand identity.

HARRODs X LOUIS VUITTON X YAYOI KUSAMA, LONDON, UK The collaboration marked a significant milestone in the world of art and luxury fashion. Famed for her distinctive painted dots symbolizing infinity, Yayoi Kusama is a renowned Japanese artist who first collaborated with Louis Vuitton in 2012. The second collaboration between Kusama and the iconic fashion brand proved to be their most extensive partnership with a single artist to date.

This extraordinary collaboration transformed Harrods, London’s prestigious department store, into an immersive, vibrant canvas showcasing Kusama’s artistic flair. The store’s exterior was adorned with the artist’s signature painted dots, creating a striking visual effect that captured the attention of passersby and shoppers alike.

The collaboration extended beyond the façade, with 27 of the store’s street-level windows dedicated to displaying the exclusive Kusama x Louis Vuitton collection. Each window showcased a unique blend of the artist’s creative vision and the fashion house’s luxurious designs, resulting in a captivating and memorable visual experience.

Inside the store, the collaboration was further celebrated with dedicated pop-up spaces and installations. Shoppers were treated to an upclose look at the limited-edition pieces from the collection, which included clothing, accessories, and even specially designed artwork.

The Harrods x Yayoi Kusama collaboration successfully merged the worlds of art and fashion, offering visitors a unique, immersive experience that highlighted the synergy between Kusama’s artistic genius and Louis Vuitton’s luxurious craftsmanship.

VIEW THE LATEST WINDOW DISPLAYS AT WWW.RETAIL-FOCUS.CO.UK

S

e m can

Creative Retail Awards crown the very best in worldwide design and display for 2022

As p hysi cal re tai l evo l ve s, d e si g n an d ex p e ri e n ce have b e co m e m o re p owe r f ul to o l s than eve r. Th e Creati ve R e t a i l Award s have re co g ni se d th e ve r y b e st i n re tai l , l e i su re, an d h o sp i tal i ty d e si g n & d i sp l ay si n ce 2018 .

Wi t h c a te g o ri e s i n cl ud i n g sustai nab i l i ty, o m ni - chann e l, te ch n ol o g y, VM sch e m e s, P O P/ P O S , sh o p f i tti n g , sto re d e si g n , ex p e ri e n ce , an d i nn ovati o n, th e Award s re co g nis e t a l e n t a cro ss th e f ul l sp e c tr um o f th e i n d ustr y.

T h e 2022 Jud g i n g Pan e l i n d e p e n d e ntl y sh o r tl i ste d a n d se l e c te d th e Wi nni n g an d Hi g hl y Co m m e n d e d e ntri e s su b m i tte d by sup p l i e rs, d e si g n e rs an d re tai l e rs f ro m a c ro ss th e g l o b e .

T h e b i g ni g ht to o k p l a ce at Pro ud Em bankm e nt o n t h e 2 2 n d o f Se p te m b e r, wi th th e Creati ve Re tai l Awards ’ u n i q u e take o n a ce re m o ny that b l e n d s n e two rki n g wi th a n i n form al par ty atm o sp h e re ce l e b rati n g th e d i ve rsi ty i n o u r in d ustr y. Shunni n g th e tra d i ti o nal g al a d i nn e r fo rm a t , th e Award s ce re m o ny was i nte rsp e rse d wi th e n t h ra l l i n g l i ve a c ts, f i ni shi n g wi th a l i ve ban d an d DJ i n to t h e sm al l h o urs.

T h e ni g ht was atte n d e d by th e Wh o’s Wh o l i st o f su p p l i e rs, d e si g n e rs, an d re tai l e rs i n cl ud i n g A SDA , C h o pa rd , De rm al o g i ca, Harro d s, Har vey Ni ch o l s, Musg rave G ro u p, Ri b b l e Cycl e s, Sky, Sp o r ts Di re c t , an d m any m o re.

Ea ch Award cate g o r y g ave th e sh o r tl i ste d e ntrants a ch a n ce to wal k away wi th a Hi g hl y Co m m e n d e d o r Wi n n e r ’s tro p hy i n f ro nt o f a sup p o r ti ve crowd o f i n d u st r y p e e rs. Wi nn e rs thi s year i n cl ud e d p ro je c ts f ro m retai l e rs such as AT&T, Bo na d ea, Chan e l , Coa ch, N e st l é , an d Wo o l wo r ths So uth A f ri ca. Sto re De si g n o f t h e Year was wo n by Sp o r ts Di re c t wi th th e i r n ew Ox ford S t re e t sto re , wi th th e Re tai l Ex p e ri e n ce Award g o i n g to C h a n e l an d Harro d s fo r th e i r Do o r Nº 5 i n ce l e b rati o n o f 1 0 0 years o f Chan e l Nº5 . Th e ce re m o ny cl o se d wi th t h e a n n o un ce m e nt o f th e Jud g e s’ Ch o i ce Award , whi ch t h i s year we nt to Po r tug ue se ti nn e d g o o d s sto re Co m ur Co i m b ra, f ro m G r up o O Val o r d o Te m p o.

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project

PRADA CAFFE

Harrods, LONDON

Pr a d a C a f f è i n v i te s g u e s t s to i m m e r s e t h e m s e l ve s i n a n ex t r a o rd i n a r y d e s i g n ex p e r i e n c e t h a t embodies the essence of the iconic brand.

T h i s c a re f u l l y c u r a te d s p a c e o f f e r s v i s i to r s a n o p p o r t u n i ty to e n g a g e w i t h Pr a d a ' s d i s t i n c t i ve wo r l d v i e w, w i t h eve r y d e t a i l – f ro m t h e a t m o s p h e re a n d d e c o r to t h e m e n u a n d t a b l e wa re – e c h o i n g t h e b r a n d ' s u n i q u e a p p ro a c h a n d s t y l e .

U p o n e n te r i n g , v i s i to r s a re g re e te d by t h e i c o n i c Pr a d a g re e n a d o r n i n g t h e wa l l s , c e i l i n g s , a n d p l u s h ve l ve t s o f a s a n d a r m c h a i r s . T h e f l o o r i n g s h owc a s e s t h e b l a c k- a n d -w h i te c h e c ke re d d e s i g n re m i n i s c e n t o f Pr a d a ' s h i s to r i c b o u t i q u e o n Co r s o Vi tto r i o E m a n u e l e I I i n M i l a n , w h i l e t h e f l o r a l b a s re l i e f s t h a t g r a c e t h e wa l l s p ay h o m a g e to Pr a d a ' s f l a g s h i p s to re s wo r l d w i d e .

Exc l u s i ve a n d o r i g i n a l t a b l ewa re , h a n d p i c ke d

by Pr a d a , c o m p l e m e n t s t h e s o p h i s t i c a te d s u r ro u n d i n g s . Pa l e - b l u e J a p a n e s e p o rc e l a i n , i n s p i re d by a n c i e n t Ce l a d o n p o tte r y, f ea t u re s c o n t r a s t i n g d o u b l e b l a c k l i n e s o n tea a n d c o f f e e c u p s , tea p o t s , p l a te s , a n d t r ay s . B l ow n - g l a s s c r y s t a l g l a s swa re , i n c l u d i n g t h e Tr i a n g l e s e r i e s a d o r n e d w i t h Pr a d a ' s s i g n a t u re t r i a n g u l a r p a tte r n , f u r t h e r e n h a n c e s t h e d i n i n g ex p e r i e n c e .

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PROJECT

T h e c u l i n a r y o f f e r i n g s c a te r to a l l t i m e s o f d ay, f ro m b rea k f a s t to eve n i n g c o c k t a i l s , w i t h a re f i n e d a n d c o n te m p o r a r y t a ke o n I t a l i a n t r a d i t i o n . T h e m e n u b o a s t s a va r i e ty o f d i s h e s , s u c h a s s a n d w i c h e s , r i s o tto s , b u f f a l o m o z z a re l l a , s a l m o n a n d c r a b, a s we l l a s s p r i t z- a n d n e g ro n i b a s e d a p e r i t i f s . T h e ex te n s i ve w i n e l i s t f ea t u re s s e l e c t i o n s f ro m a c ro s s I t a l y, r a n g i n g f ro m S i c i l y to Pi e d m o n t .

Pa s t r i e s h o l d a p ro m i n e n t p l a c e a t Pr a d a C a f f è , w i t h a s t u n n i n g c e n t r a l c o u n te r d i s p l a y a n d a n a c c o m p a n y i n g wa l l s h owc a s e . Ex p e r t l y c r a f te d f i n e p a t i s s e r i e i te m s a r t f u l l y c o m b i n e t r a d i t i o n a l i n g re d i e n t s w i t h m o d e r n te c h n i q u e s a n d i n n ova t i ve f l avo u r s .

Pr a d a C a f f è i s o p e n f ro m M a rc h 3 1 s t , 2 0 2 3 to J a n u a r y 7t h , 2 0 24 , w i t h o p e r a t i n g h o u r s o f 9 A M to 9 PM M o n d ay t h ro u g h S a t u rd ay, a n d 1 2 P M to 6 PM o n S u n d ay s . T h e e n t r a n c e i s l o c a te d o n H a n s R o a d .

S o o n , a n o u td o o r i c e c rea m s t a l l w i l l j o i n t h e c a f é , o f f e r i n g a d e l e c t a b l e r a n g e o f f ro z e n t rea t s f o r L o n d o n e r s to e n j oy.

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project

SPORTS DIRECT MANCHESTER

S p o r t s re t a i l g i a n t , Fr a s e r s G ro u p, h a s o p e n e d a n e w f l a g s h i p S p o r t s D i re c t s to re i n M a n c h e s te r , p rov i d i n g s p o r t s e n t h u s i a s t s w i t h a m o d e r n a n d e n g a g i n g re t a i l ex p e r i e n c e . T h e m u l t i - m i l l i o n p o u n d i nve s t m e n t h a s t r a n s f o r m e d t h e A r n d a l e Ce n t re s p a c e , o n e o f t h e c i t y ’s m a i n s h o p p i n g d e s t i n a t i o n s , i n to a f i ve - f l o o r re t a i l d e s t i n a t i o n w i t h d e d i c a te d a rea s f o r f o o t b a l l , r u n n i n g , s p e c i a l i s t s p o r t s , m e n ’s , wo m e n ’s , a n d k i d s ’ wea r .

T h e s to re f ea t u re s i n te r a c t i ve ex p e r i e n c e s a n d c u r a te d a c t i va t i o n s p a c e s , i n c l u d i n g a g o l f p u tt i n g g re e n , r u n n i n g g a i t a n a l y s i s , J o rd a n b a s ke t b a l l p e r f o r m a n c e c h a l l e n g e , a n d a d e d i c a te d b r a s t u d i o. S p ea r h ea d e d by C h i e f Exe c u t i ve , M i c h a e l M u r r ay, t h e f l a g s h i p s t r a te g y a i m s to o f f e r c o n s u m e r s u n p a r a l l e l e d p ro d u c t c h o i c e a n d wo r l d c l a s s ex p e r i e n c e s .

M u r r ay e m p h a s i z e d t h e s i g n i f i c a n c e o f t h e n e w s to re i n F r a s e r s G ro u p ’s s t r a te g i c g row t h p l a n s , s t a t i n g t h a t i t i s a c r u c i a l s te p towa rd s b e c o m i n g

25

PROJECT

t h e l ea d i n g s p o r t s re t a i l e r i n E M E A . H e f u r t h e r u n d e r l i n e d t h e G ro u p ’s c o m m i t m e n t to d e l i ve r i n g e l eva te d re t a i l d e s t i n a t i o n s t h a t o f f e r to p b r a n d s , p ro d u c t i n n ova t i o n s , a n d u n p a r a l l e l e d c u s to m e r ex p e r i e n c e s .

T h e M a n c h e s te r f l a g s h i p i s t h e t h i rd S p o r t s D i re c t f l a g s h i p s to re a n d a s i g n i f i c a n t m i l e s to n e i n t h e G ro u p ’s ex p a n s i o n p l a n s . T h e n ew s to re i s ex p e c te d to s t re n g t h e n t h e G ro u p ’s p o s i t i o n a s o n e o f t h e to p d e s t i n a t i o n s f o r s p o r t s e n t h u s i a s t s i n t h e U K a n d E u ro p e . M u r r ay ex p re s s e d h i s exc i te m e n t a b o u t t h e o p e n i n g , p a r t i c u l a r l y a s M a n c h e s te r i s a s i g n i f i c a n t l o c a t i o n f o r t h e G ro u p.

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We work with some of the world’s most famous brands to deliver and install beautifully designed promotional materials and retail fixtures.

Multi site roll-out specialists Installation of retail displays Picking / kitting and distribution Warehousing and storage Real-time online reporting Inventory controlled storage Recycling end of life furniture and displays Call us on: +44 (0)3450 509 273 Email: j.hogston@expertinstallations.co.uk

www.expertinstallations.co.uk www.expertinstallations.ie

expert O N LI N E R E PO RT I N G

PROJECT

SWAINE LONDON, UK Swain e , a luxur y g o o ds bra n d t h a t h a s be e n a f ix ture of Lon don’s h i g h - e n d re t a i l l a n dsc a p e s i n ce 1 750, has ope n e d i t s l a rg e st sto re ye t o n N ew B on d St re e t , th e ce ntre pi e ce o f i t s m o st ra di c a l re b ran d in 273 years. Th e n ew f l a g sh i p sto re spa n s 7,0 0 0 sq uare fe e t , with a g ro u n d f l o o r a n d m ez z a n i n e leve l, sh owcasin g Swa i n e’s ra n g e o f m e n’s an d wom e n’s leath e r g o o ds a n d l ug g a g e , a l o n g w i t h H erbe r t Johnson h a t s a n d Bri g g um bre l l a s.

De sign e d by arch i te c t u ra l f i rm s Ma l h e rb e Pari s a n d Ate lie r Archi te c t u re a n d De si g n , t h e f l a g s h i p store is h ouse d in a 19 t h - ce n t ur y bui l di n g , w i t h a ‘ Rain Room’ tha t di spl ays Swa i n e’s h a n dma d e um bre lla ran ge . Th e sto re a l so fea t u re s de d i cate d a reas for private a ppo i n t m e n t s a n d be spo ke ser vice s, as we ll a s a m use u m ch a r t i n g t h e b ran d ’s ex te nsive histor y.

Carin e de Koen i g swa r te r, Ch a i rm a n a n d C EO o f Swain e , highli g h te d t h e si g n i f i c a n ce o f th e n ew fla gship store , st a t i n g t h a t i t i s wh e re ea ch c ustom e r, n ew or co n n o i sse u r, c a n f u l l y e n g a g e with th e spirit of Swa i n e t h ro ug h a n i m m e rs i ve bran d expe rie n ce . Th e bra n d’s l o n g t ra di t i on of m anufa c turin g in t h e h ea r t o f Lo n do n co n ti n u e s with th e worksh ops fo r bo t h Swa i n e l ea t h e r g ood s a n d He rbe r t Joh n so n h a t s l o c a te d a bove t h e s tore .

Leath e r ar tisans a n d h a tte rs wi l l h a n dc ra f t b e s p oke o rde rs for clie nts a n d t h e UK a rm e d fo rce s, s e tt i n g a n ew stan dard of wo rkm a n sh i p i n Lo n do n’s m os t prestigious re tai l di st ri c t . > > >

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PROJECT

Afte r tra di n g f ro m pre m i se s i n S t Jam e s ’s for alm ost th re e ce n t uri e s, Swa i n e l e f t t h e distric t in 2022 , o pe n i n g a bo u t i que i n Mayfair ’s Bu rl i n g to n A rc a de wi t h t h e a i m of e stablishi n g a n ew f l a g sh i p sto re . Th e ope nin g of t h e N ew Bo n d S t re e t sto re m arks a signif icant m i l e sto n e i n t h e bra n d’s h i s tor y, as it e mbarks o n a wi de r bra n d re f re sh . “ Th e fla g sh i p wi l l n o t o n l y sh owc a se t h e full ran ge of l uxur y pro duc t s but i s wh e re ea ch custom e r, n ew o r co n n o i sse u r, wi l l be ab l e to fully e n ga ge wi t h t h e spi ri t o f Swa i n e t h rou g h an imm e rsi ve bra n d ex pe ri e n ce”, sa i d d e Koe nigswar te r.

Th e atte n t i o n to de t a i l a n d fo c us o n q u al i ty are evide nt i n eve r y a spe c t o f t h e sto re , f rom th e care full y c ra f te d l ea t h e r pro duc t s to t h e beautifully de si g n e d wi n dow di spl ays. T h e surrealism- i n spi re d co n ce pt c rea te d by B_ R D a dds a touch o f wh i m sy to t h e sto re’s al rea d y distin c tive i de n t i ty, e n co ura g i n g vi si to rs to e n ga ge with t h e bra n d a n d i t s h e ri t a ge . T h e win dow displ ay i s a re f l e c t i o n o f t h e b ran d ’s commitm e n t to c rea t i n g exce pt i o n a l p rod u c t s that are as u n i que a n d i n di vi du a l a s i t s custom e rs.

POP-UP

30

PROJECT

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Y

De Beers - Global Christmas 2022

www.megacreative.co.uk

project

Fortnum & mason london

Fortnum & Mason has announced a ground-breaking project to revolutionise the 3rd floor of its historic flagship, 181 Piccadilly, creating an experiential hub dedicated to extraordinary food and drink.

Customers will be able to collaborate with guests from every corner of the culinary world in a purposebuilt Food and Drink Studio where they can take part in customer workshops, live cooking demonstrations, and experimentation in a new multi-use kitchen. The space will also play host to over 100 Fortnum’s chefs as a production kitchen to create, taste and master recipes, supplying the Piccadilly store with Fortnum’s classics such as Scotch Eggs and Beef Wellingtons.

The space is designed to be a creative hub for anyone with an interest in food and drink innovation – an interactive space where customers can engage with tastings, live foodtheatre, and the discussions and co-creation that form the backbone of the progressive food and drink industries. The studio will also be an open platform for up-and-coming talent with a programme of events hosted by both emerging and established chefs and pioneers from around the globe.

It will be a hub for content creation with full broadcast and streaming capabilities. Expect chef’s tables and supperclubs, masterclasses and workshops, conversations with experts from the world of food and drink, book launches and podcasts. >>>

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PROJECT

Also on site is Fortnum’s own copper vacuum still, Amalthea, where customers can choose a personalised small batch ‘Made in Piccadilly’ London Dry or Pink Gin distilled on-site, and a new Cook Shop with an expertly curated edit of the finest ingredients, utensils and cookware, supported by a dedicated library and bookshop to meet the needs of the most passionate cooks and aspiring chefs.

The space will also host a new dedicated area for Fortnum’s iconic Hamper range, where customers can indulge in an extended collection of luxury wicker hampers with brand new personalisation options and a focus on re-use and recycling.

The floor combines Fortnum’s historic charm with the latest thinking in circular design, using future-focussed sustainable materials and construction methods.

The floor combines Fortnum’s historic charm with the latest thinking in circular design, using future-focussed sustainable materials and construction methods.

Fortnum & Mason CEO, Tom Athron says: “Ever since William Fortnum met Hugh Mason and started a business, Fortnum & Mason have been in search of extraordinary new food and drink experiences, so it seems only natural to create a home dedicated to this search.

Set in the heart of 181 Piccadilly, the new 3rd floor is an experiential space designed for sharing our knowledge of and love for food. It’s a space where all are welcome, to experiment and learn, craft and produce; where beginners are encouraged to participate in the joys of food and drink and where playing with food is absolutely encouraged.

With the launch of our new Food & Drink Studio and all that comes with it, we are looking forward to a new era of retail with sustainability, innovation and customer experience at its very core.”

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project Flash to go here

35

WHOLESALE FAUX FLOWERS – RIBBON – SEASONAL EVENT DECORATIONS POTS & GLASSWARE – ACCESSORIES

JOIN US ON INSTAGRAM

TEL: +44 (0) 20 8640 0354 WEB: WWW.FLOURISHTRADING.COM EMAIL: SALES@FLOURISHTRADING.COM

project

ELTON JOHN SELFRIDGES CORNER SHOP S e l f r i d g e s h a s u nve i l e d i t s l a te s t i n s t a l l a t i o n , “ E l to n J o h n a t T h e S e l f r i d g e s Co r n e r S h o p ”, w h i c h a i m s to t r a n s f o r m t h e re t a i l s p a c e i n to a g l i tte r i n g re i m a g i n i n g o f t h e i c o n i c p e r f o r m e r ’s wo r l d . Cu s to m e r s a re i n v i te d to ex p l o re E l to n ’s a rc h i ve a n d s h o p f o r l i m i te d - e d i t i o n f a s h i o n , accessories and lifestyle collaborations ins to re a n d o n l i n e .

T h e b e s p o ke i n s t a l l a t i o n b o a s t s a n i m p re s s i ve r a n g e o f i c o n i c a rc h i ve costumes, including a designer Nudie Co h n r h i n e s to n e s u i t a n d awe - i n s p i r i n g o u t f i t s by A n n i e R eavey a n d B i l l W h i tte n Wo r k ro o m 2 7. Fr a m e d p r i n t s o f l e g e n d a r y s h ow s a n d E l to n J o h n Eyewea r a re a l s o o n d i s p l ay.

Wi t h E l to n ’s Fa rewe l l Ye l l ow B r i c k R o a d U K to u r k i c k i n g o f f i n L i ve r p o o l i n a m a tte r o f d ay s ( i n L o n d o n f ro m 2 A p r i l 2 0 2 3 ) , S e l f r i d g e s c u s to m e r s c a n e n j oy a t r u l y i m m e r s i ve E l to n J o h n ex p e r i e n c e . L i m i te d e d i t i o n c o l l a b o r a t i o n s i n c l u d e E l to n x S e l f r i d g e s to u r m e rc h , a n exc l u s i ve ‘ M O R E E LTO N ’ c o l l e c t i o n by C h r i s to p h e r Ka n e a n d a re i s s u e d p o l ka d o t s u i t m a d e f o r E l to n

by R i c h a rd J a m e s .

O t h e r exc l u s i ve p ro d u c t s o n o f f e r i n c l u d e i te m s f ro m Ki d S u p e r a n d F PM M i l a n o, l i m i te d e d i t i o n b o tt l e s o f C h a m p a g n e f ro m M o e t & C h a n d o n , a n E l to n - i n s p i re d c a n d l e by C E N T. LO N a n d p l ay f u l p l a te s by i n d e p e n d e n t c e r a m i c i s t L a e t i t i a R o u g e t , f ea t u r i n g b e l ove d s o n g t i t l e s a n d l y r i c s f ro m E l to n ’s d i s c o g r a p hy To c e l e b r a te t h e f o r t h c o m i n g H o n ky C h o tea u 5 0 t h A n n i ve r s a r y E d i t i o n ( re l ea s e d 24 t h M a rc h v i a U M R / E M I , U n i ve r s a l M u s i c G ro u p ) , T h e S e l f r i d g e s Co r n e r S h o p w i l l b e t h e o n l y i n - s to re p h y s i c a l re t a i l e r s to c k i n g t h e l i m i te d e d i t i o n g o l d L P, w i t h a l i m i te d 1 0 0 c o p i e s s i g n e d by E l to n h i m s e l f . > > >

37

PROJECT

T h e S e l f r i d g e s Co r n e r S h o p w i l l a l s o h o s t a s e r i e s o f e ve n t s t h ro u g h o u t t h e d u r a t i o n o f t h e i n s t a l l a t i o n , i n c l u d i n g t a l ks , b o o k s i g n i n g s a n d l i ve m u s i c p e r f o r m a n c e s .

S p ea k i n g a b o u t t h e c o l l a b o r a t i o n , E l to n J o h n s a i d , “ I ’ m t r u l y exc i te d to s e e w h a t t h e S e l f r i d g e s Co r n e r S h o p ex p e r i e n c e l o o ks l i ke n ow i t ’s b e i n g b ro u g h t to l i f e . We ’ ve b e e n wo r k i n g c l o s e l y w i t h t h e tea m s a t S e l f r i d g e s a n d B r a va d o to c rea te a u n i q u e ex p e r i e n c e t h a t a l l ow s my f a n s to t a ke a s te p i n to my wo r l d . I ’ m a n av i d s h o p p e r, s o t h e b a r h a s b e e n s e t h i g h a n d we ’ ve c o m e u p w i t h s o m e t h i n g s p e c i a l t h a t c e l e b r a te s t h e t h i n g s I l ove – f a s h i o n , v i ny l , l i ve m u s i c , f o o d a n d s o m e b ea u t i f u l d e s i g n . I h o p e my fa n s l ove i t a s m u c h a s I d o.”

The Cinema at Self ridges will also h o s t s c re e n i n g s o f R o c ke t M a n , i nv i t i n g c u s to m e r s to re l a x i n to p l u s h ve l ve t c h a i r s , re m i n i s c e a n d c e l e b r a te t h e l i f e a n d c a re e r o f E l to n J o h n .

E l to n J o h n a t T h e S e l f r i d g e s Co r n e r S h o p ” wa s b ro u g h t to g e t h e r i n c o l l a b o r a t i o n w i t h B r ava d o, U n i ve r s a l M u s i c G ro u p ’s l ea d i n g b r a n d m a n a g e m e n t d i v i s i o n . T h e i n s t a l l a t i o n w i l l r u n f ro m 2 2 M a rc h to 8 M ay.

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hello flamingo Design Bespoke Manufacture Retail Display Installation Events Pop-Ups Print

PROJECT

SEPHORA LONDON SEPHORA, the global beauty retailer, has opened its first physical store in the UK at Westfield White City in West London. Customers, who had eagerly awaited the opportunity to shop in-store after the unprecedented demand following the launch of its website and app last autumn, can now enjoy a retail space spanning over 6,000 square feet.

The store boasts next-generation design features that enhance the retail experience for customers, including soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere. The Grand Beauty Hub is one of the store’s highlights, offering customers a range of unique beauty services and treatments performed by in-house experts alongside brand professionals. This includes professional makeup services, comprehensive skin treatments, and passionate beauty advisors trained in Sephora’s best European stores, who provide expert advice and knowledgeable service to customers.

With nearly 40 years of experience in retail design and delivery and a proven track record of delivering unique retail experience in URW centres, both in the UK and abroad, rpa:group was appointed by Sephora to provide a range of services including Design, Project Management, Quantity surveying and Interior Architecture.

The initial interior concept was designed by Sephora’s internal Architecture and Design team with rpa:design providing design support, site specific detailing, specification and interior architectural services.

Other features of the store include the first-ever Sephora Lip Bar in the UK, a Hot on Social corner consisting of the 10 most talked-about products on social media, the iconic Benefit Brow Bar, personalized gifting and gift wrapping, and a fragrance engraving service.

The store offers a product range of over 135 brands, with an unparalleled curation from the Sephora universe, including brands exclusive to Sephora UK, such as Makeup

by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starrr, Vegamour, Skinfix, and Commodity.

Sephora UK’s physical store opening is a significant milestone for the brand, which has already amassed a loyal following in the UK through its online presence. The store is set to become a go-to destination for beauty lovers in London and beyond, with its impressive range of products, beauty services, and knowledgeable staff. Customers can now experience the Sephora universe in person and take advantage of the store’s exciting features and services, creating a truly immersive beauty experience.

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project Flash to go here

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VM & DISPLAY SHOW PREVIEW An Exciting Showcase of Innovation, Creativity, and Expertise in the Retail Design Industry.

The Visual Merchandising and Display Show is one of the most highly anticipated events in the retail industry, providing a unique platform for professionals to come together and showcase the latest innovations, trends and techniques in the field of visual merchandising and display.

The show will take place on the 18th to 19th April 2023 at the Business Design Centre in London and is set to be a must-attend event for anyone looking to stay ahead of the curve in retail.

One of the most exciting aspects of the show is the opportunity to meet and network with other industry professionals. Attendees can connect with leading experts from around the world and gain first-hand access to the latest products and solutions in visual merchandising and display. This unique opportunity allows for the expansion of professional networks, building new relationships, and gaining valuable insights from some of the most experienced professionals in the industry.

For retailers, VM directors, store planners, creative directors, procurement teams, visual merchandising managers, and their teams, this event is a must-attend where they can update their knowledge, network, and be inspired.

During the visit, attendees can meet up with the industry’s talented creatives who will share their expertise and know-how, discover the very latest production

techniques and technologies from concept to installation, and source hard-to-find props. Additionally, attendees can explore the potential of innovative companies and creatives exhibiting who can turn their ideas into reality.

The show also provides attendees with the chance to witness some of the most innovative visual merchandising and display solutions on the market. Exhibitors will showcase a wide range of solutions designed to help retailers create engaging and dynamic in-store experiences, from interactive displays to cutting-edge technologies.

Attendees can explore the latest products and solutions and see how they can be used to create truly immersive retail environments. With over 100 companies showcasing mannequins, props, design, Christmas decorations, 3D modelling, hangers, print, fabrics, lighting, artificial plants, graphics, window dressing, signage, audio-visual, large format print, neon, display cabinets, wallcoverings, and much more in a central, easy-to-reach London location.

Excitingly, the Visual Merchandising and Display Show will feature the Retail Focus Forum, which is set to host an array of seminars led by industry experts. These seminars will delve into a variety of topics, including emerging trends, creative techniques, and the latest advancements in sustainability and technology. With the chance to learn from some of the most experienced and knowledgeable professionals in the field, attendees will undoubtedly gain

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VM&D Preview

valuable insights and expertise that they can apply to their own work. Moreover, the show’s keynote session, which will take place on April 18th at 10:30 am, will be presented

by Simon Hampton, Head of Visual Merchandising at the globally renowned Harrods store. Visitors can also expect an enlightening talk from John Hoyle, CEO of High Street Disrupter Sook, as well as sessions from Save the High Street and Author Ghalia Boustani, among other esteemed professionals. These sessions are available for free to all attendees and will take place over the two days of the show.

The Graduate Challenge is back for another year and promises to showcase some of the UK’s finest students from five renowned colleges competing for a highly sought-after placement. This exciting competition is proudly sponsored by the British Display Society, making it an even more remarkable experience for participants and visitors alike.

The competing teams hail from top institutions such as Hertford Regional, Hugh Baird Liverpool, Windsor Forest, London College of Fashion, and TU Dublin, each bringing their unique talents and creativity to the table. With such exceptional talent on display, the Graduate Challenge is an unmissable opportunity for anyone looking to be inspired by the next generation of visual merchandising and display professionals.

The Creative Network is an essential component of the VM and Display Show, offering a specialized area where visitors can explore and engage with the most innovative and hard-to-find talent in the industry. This exciting feature provides an opportunity to discover new, undiscovered creatives and build meaningful connections that can help drive businesses forward. Whether attendees are looking for fresh perspectives or unique ideas, the Creative Network is the perfect place to find inspiration and connect with some of the industry’s most exciting professionals.

A new edition to the VM & Display Show is the SDEA Networking Lounge, which offers attendees a comfortable and professional space to network with other industry professionals. Networking is a crucial aspect of any trade exhibition, and the lounge provides a perfect opportunity to make valuable connections. Whether you are looking to exchange ideas, discuss new developments, or form long-lasting business relationships, the lounge is the ideal setting.

The SDEA Networking Lounge is brought to you by the Shop & Display Equipment Association (SDEA), which has been representing and supporting the shopfittings and display industry for over 70 years. The association is committed to promoting and advancing the industry, and the lounge is just one of the ways it is helping to connect industry professionals.

The lounge which is sponsored by Morplan and Graphica boasts a range of top-level suppliers, including Oxtonic, Spirit Displays, Geck, Proportion London and Kesslers London. The setting is perfect for productive conversations that can help attendees to maximize their time at the event.

Show Director Andrew Colclough commented, “As we all know, keeping the High Street interesting and vibrant is crucial. To retain customers who use brick-and-mortar retailers and to increase customer footfall, it is essential to

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provide engaging and theatrical in-store experiences. This can be achieved through inspiring Visual Merchandising, which will not only retain loyal customers but also attract new customers and reach wider audiences. The Visual Merchandising and Display Show will bring this key issue to the forefront and bring the world’s best retailers together with the most creative suppliers in the industry, offering attendees the opportunity to learn about the latest trends, techniques, and technologies that will allow retailers to stay ahead of the curve.”

With over 100 leading suppliers showcasing their talents, seminars led by top industry experts, competitions featuring the finest students from renowned colleges, and networking opportunities with the most innovative and hard-to-find talent in the industry, this show is not to be missed. Visitors will have the opportunity to stay up-to-date with the latest trends, connect with industry professionals, and gain valuable insights into the future of visual merchandising and display. To register for free, visit www.vmanddisplayshow.com and secure your place at this exciting event.

#VMDS2023 Special areas SDEA NETWORKING LOUNGE A comfortable and professional space to network with other industry professionals. Networking is a crucial aspect of any trade exhibition, and the lounge provides a perfect opportunity to make valuable connections.

GRADUATE CHALLENGE Back for another year and promises to showcase some of the UK’s finest students from five renowned colleges competing for a highly sought-after placement.

CREATIVE NETWORK A specialized area where visitors can explore and engage with the most innovative and hard-to-find talent in the industry. This exciting feature provides an opportunity to discover new, undiscovered creatives.

RETAIL FOCUS FORUM These seminars will delve into a variety of topics, including emerging trends, creative techniques, and the latest advancements in sustainability and technology. With the chance to learn from some of the most experienced and knowledgeable professionals in the field, attendees will undoubtedly gain valuable insights and expertise that they can apply to their own work.

18th APRIL 10:30 - SIMON HAMPTON HEAD OF VM, HARRODS 13:30 - JOHN HOYLE CEO, SOOK 15:00 - TIM NASH RETAIL INFLUENCER 19th APRIL 10:30 - JAMES BREAKS RPA GROUP 12:00 - JOHN ABBATE SAVE THE HIGH ST 13:30 - KATIE PEAKE, JAMES BARNES & KATY PROCTER BACKLASH 15:00 - GHALIA BOUSTANI RETAIL AUTHOR CORRECT AT TIME OF PRINT

WHEN & WHERE > 18-19TH APRIL 2023 BDC, LONDON

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FEATURE

Un-learn to Re-learn How the current retail environment is reconditioning consumer’s behaviours

G h a l i a BO U S TA N I . S e n i o r retail consultant at Univers R etail Two or three decades ago, a recession hit Europe, the North American countries, and then descended into the Middle East and Asia. Then, not so long ago, the COVID-19 pandemic brought signif icant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. As a result of the closure or restriction of physical stores, many shoppers have turned to online retailers for their purchases. This has conditioned customers to expect greater convenience, faster delivery times and a wider range of online products.

A further change is the focus on contactless payment methods and self-monitoring options.

Customers are now more comfortable with mobile payments or scanning items themselves, causing them to expect faster and more eff icient payment experiences. The pandemic has also altered the types of products customers buy. For instance, the demand for personal protective equipment (PPE) and home off ice equipment has increased signif icantly as many people work f rom home. This allowed customers to acclimatize to give priority to health and safety products and to invest more in technology and equipment at home.

There have been changes in priorities around consumer spending. and more people are giving priority to essential items like groceries and household supplies rather than discretionary purchases like travel or entertainment. Moreover, customers put a greater emphasis on locally sourced products and sustainable goods, as they have become more concerned about the

environmental impact of their purchases and the resilience of local supply chains.

Yes, the current retail environment is changing and conditioning clients in new behaviors. This has prompted customers to expect greater convenience, speed, and safety, and it is likely that these changes will continue even after the pandemic ends.

Where customers accustomed do consumption patterns in the past decades?

Prior to the widespread use of the Internet, customers primarily bought goods and services in physical stores.

Clients would go to different stores to compare prices and products prior to making a purchase. They had limited access to product information. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. This was due in part to the limited access to information and the higher cost of switching brands.

Customizations were limited prior to the year 2000.

Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. Finally, prior to the rise of credit and debit cards, customers primarily used cash and cheques to pay for goods and services. This has made online and distance shopping more challenging.

At the turn of the century, customers became more demanding and demanding in their consumption habits, expecting a broader range of choices and higher quality products and services. With the rise of e-commerce and enhanced retail technologies, the retail environment underwent a series of disruptions that led to changes in consumption patterns. >>>

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FEATURE

1. Online shopping: The rise of the Internet has resulted in a dramatic increase in online shopping. Customers can now buy products f rom around the world in just a few clicks, causing disruption to traditional stores.

2. Health and well-being: Consumers are increasingly interested in healthy living and are ready to pay more for products that promote health and well-being. This has led to an increase in demand for organic, natural, and whole foods, as well as products such as dietary supplements and f itness equipment.

3. Sustainability: Environmental concerns have generated greater interest in sustainable products and practices. Customers seek environmentally f riendly products, f rom garments made f rom recycled materials to household cleaners f ree of harmful chemicals.

4. Personalisation: Customers want products that suit their needs and preferences. This has resulted in increased options for personalization and personalization, personalized clothing and accessories to personalize meal plans and f itness routines.

5. Convenience: Customers are seeking products and services that make life easier and more convenient. This has resulted in increased services like meal delivery, carpooling and home cleaning services.

Can customers unlearn and relearn?

Unlearning refers to the process of changing or letting go of previously held beliefs or behaviours, while re-learning implies the acquisition of new knowledge or skills to replace old ones. These processes are key to adapting to changes in the retail environment or other aspects of someone’s life. Customers can unlearn and relearn through various methods, including education, training, and exposure to new experiences.

For example, if a customer has become accustomed to shopping for products in-store, they may need to unlearn this behaviour and relearn how to shop online if they want to adapt to changes in the retail environment.

Similarly, if a customer has become accustomed to using cash for their purchases, they may have to unlearn this behaviour and learn to use contactless payment methods again. This may require education or training in new technologies or payment systems.

In some cases, unlearn and relearn can be challenging, especially if a client has deep-rooted habits or beliefs. However, with patience, perseverance and adequate support, customers can adapt to changes in the retail environment and develop new habits and behaviours that are more responsive to their needs and preferences.

Customers signif icantly impact the retail industry by making purchasing decisions based on their preferences, needs and values. The retail industry addresses these choices with products, services and experiences that meet customer demand.

How can retailers teach customers to adopt new habits?

Retailers can use a variety of strategies to teach

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customers to adopt new habits through education, providing incentives and evidence, or setting an example.

Retailers can provide educational materials, such as brochures, videos, or tutorials, that explain how to take on new habits or behaviours. For instance, if a retailer wants their customers to use contactless payment methods, they can provide information about how to use mobile payments or instant credit cards.

They can offer incentives, such as discounts, rewards points, or f ree samples, to encourage customers to adopt new habits. For example, a retailer may offer a discount for customers who use contactless payment methods or provide a f ree sample of a sustainable product to encourage customers to make environmentally f riendly choices.

If a retailer wants customers to bring their own reusable bags, they can provide employees with reusable bags and encourage them to use them. This this way, retailers would have led by example and adopted new habits themselves. Social proof refers to the tendency of people to adopt the behaviours of others, to encourage customers to adopt new habits. Under the light of social proof, a retailer can display signs or testimonials f rom satisf ied customers who have successfully adopted new habits or behaviours. Most importantly, retailers can make it easy for customers to adopt new habits by removing barriers or obstacles. For example, if a retailer wants customers to use the automatic cash register, they can make sure the machines are easy to use and clearly labelled.

Retailers may use a combination of these strategies to educate consumers to adopt new habits. By making it easy, providing incentives, and leading by example, retailers can help customers to adapt to changes in the retail environment and develop new habits and behaviours that better suit their needs and preferences.

Do clients have a say in what they consume and how they consume it?

In recent years, there has been a growing trend towards customer-focused retail, highlighting the importance of understanding and responding to customer needs. Retailers are increasingly using customer feedback, data analytics and market research to gain a deeper understanding of customer preferences and behaviors. This allows retailers to tailor their offerings to customer needs and preferences and create custom shopping experiences.

In addition, the growth of social media and e-commerce has provided customers with a greater voice and influence in the retail industry. Social media platforms enable customers to share their views, experiences, and recommendations with a broad audience, while e-commerce platforms enable customers to easily compare products, prices, and retailers.

However, while consumers have a say in what and how they consume, their choices are not always independent of external factors like marketing, pricing, and availability. Retailers use different strategies to influence customer behaviour, such as product placement, advertising, and pricing strategies. As a result, even if customers have a say, they may not always have full control over their buying decisions.

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VM & Display Awards Winners 2023

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> The VM & Display Awards, an annual event honouring the most exceptional talents in retail visual merchandising and display, announced this year’s winners at a dazzling awards ceremony held in London last night. The Leonardo Hotel St Pauls served as the perfect backdrop for this prestigious gathering, as suppliers and retailers convened to celebrate the industry’s top achievers.

The VM & Display Awards recognize and honour the individuals and teams responsible for creating innovative and visually appealing retail environments.

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The awards ceremony featured a selection of categories that encompassed various aspects of visual merchandising and display, from window design and instore displays to the use of technology and sustainable practices.

As the VM & Display Awards continue to shine a spotlight on the best and brightest in the retail visual merchandising and display industry, the event serves as a powerful reminder of the significant impact these professionals have on shaping retail environments and creating unforgettable shopping experiences for consumers worldwide.

>>>>>>>>>>> VIEW THE FULL SHORTLIST AND WINNERS:

Window France Wins Creative Retail Awards’ EuroShop 2023 Best Stand Award The winner of the award was judged on three key points; visual impact, visitor experience, and communication.

After deliberation, Window France was unanimously selected for their stand, which offered an experience beyond the traditional product display. The space was light, clean, and inviting, with focus points that flowed into experience spaces on each side. The products were clearly displayed, promoting the brand and offering a clear message throughout.

2024 EVENT: 12th MARCH 2024, LONDON

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@retailfocus

products TORMAX Aiming to improve accessibility throughout, the Mill Gate shopping centre in Bury is in the process of replacing many of the automatic entrances with technologically advanced TORMAX operators, improving functionality and standardising systems.

A recent installation, for example, was at the carpark corridor entrance where a TORMAX Windrive 2201 sliding door drive has been retrofitted to the existing doors. Incorporating a break-out function that increases the opening width, the door is now fully compliant with fire evacuation legislation, with the added benefit that maintenance and repair vehicles or machinery can be easily manoeuvred into and out of the building.

Delivering exceptional reliability, the Windrive 2201 operator is capable of driving a single door leaf of up to 120kg or a double set of doors weighing up to 100kg per leaf. Tested to considerably over the required industry standard of one million cycles, Windrive operators can be found installed in demanding locations throughout the world.

With the long-term future of the Mill Gate shopping centre secured when Bury Council took over ownership early in 2022, a programme of re-development and improvement has been initiated, including the development of new shops, attractions and indoor street markets.

At the time that the Council took over management of the shopping centre, TORMAX had already started replacing existing entrances with their automatic door drives, and this work continues today.

In addition, Mill Gate has a Planned Maintenance Contract (PMC) with TORMAX, ensuring all entrances

are regularly serviced, minimising unexpected downtime and improving life expectancy of the units.

“A PMC is a cost-effective option, especially on sites where multiple automatic entrances are located and which are key to the smooth running of the facility,” said Simon Roberts, MD for TORMAX UK. “Our team of in-house trained professional engineers operate a UK-wide network of emergency call out and ongoing maintenance programmes. Specialists in automatic door technology, the team is qualified to service and repair almost any system and with the back-up of a well-stocked van, many problems can be rectified immediately.”

T. +44 (0) 1932 238040 E: sales@tormax.co.uk www.tormax.co.uk

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Selfridges celebrates special moments S e l f ri dg e s n ew s eas on l au n ch e d a c ro ss a l l sto re s w i t h a focu s on h e l pi n g c usto m e rs ce l e b rate s p e ci al m o m e n t s, bi g or s m al l . I n 202 3 t h i s i s bro u g h t to l i fe t h rou g h t h e l e n s of 2 D a r t i st r y.

Unve i l i n g a l l - n ew w i n d ow d i s p l ays a n d u n ex pe c te d v i s u al p l eas u re s i n i t s physi c a l a n d d i g i t al s pa ce s , ‘ S e l f ri dg e s Ce l e b rate s ‘ i s S e l f ri d g e s pl ayf u l t a ke o n h ow to s h op an d p l an fo r t h e m o m e n ts i n l i fe t h at cal l for joyf u l ce l e bra t i o n . A l l year rou n d , c u sto m e rs c a n f i n d t h ou g h t f u l g i f t i n g i dea s a n d ex pe ri e n ce s , s u s t ai n ab l e so l u t i o n s a n d a cce s s i b l e t reat s , al l wi t h a S e l f ri dg es 2 D tw i s t . n a world flooded with hyper-connection and the multi-sensory, 2D illustration is having a moment in the spotlight across all Selfridges categories. Four talented female artists and illustrators Angela Kirkwood, Paulina Almira, Brindha Kumar and Lena Yokoyama have been commissioned to interpret special Selfridges destinations including the beauty concierge, skate bowl, brasserie, bar, opticians and other parts of the store encouraging shoppers in. Each illustrator has a clear and different style which also adds to the diversity of the visual merchandising concept.

A special commission by John Booth in Selfridges flagship Oxford Street windows on the corners of Oxford Street and Orchard Street invites customers to explore playful interpretations of what celebration means to them.

Propability delivered on the creative vision working in co-operation between the illustrators and the Selfridges team. Each window was constructed by printed reboard or diabond in 2d but as the individual elements are layered a 3d effect was cleverly created.

Each part was clad in print and as always used sustainable and recyclable materials.

One of the key challenges was to ensure that the various scales, sizes and parts were constructed and printed correctly with Propability managing the process each step of the way liaising between the artists, printers and ensuring a smooth delivery and installation from start to finish.

Customers will also be able to shop exclusive 2D inspired collaborations and drops revealed throughout the year, from special edition Selfridges Selection treats featuring colourful designs by Angela Kirkwood, to playful homeware, cards and trinkets by David Shrigley, Reselfridges vintage fashion edits inspired by 2D artistry and a whole host of Selfridges Celebrates eventing.

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FEATURE

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A Shape-the-Future study, surveying 400 business decisionmakers, unveiled an intriguing trend: an overwhelming 82% of participants acknowledged that awards played a significant role in their purchasing decisions for products and services.

Furthermore, 76% concurred that awards hold substantial importance in generating business and enhancing brand value. In an increasingly competitive market, business awards offer a trusted third-party endorsement, instilling confidence in customers and partners while fostering stronger business relationships.

The Value of Awards in Marketing and Brand Awareness: Often underestimated, awards can play a crucial role in a company’s marketing strategy. Even being shortlisted as a nominee can generate significant brand awareness, introducing your business to a broader audience. Winning an award, on the other hand, can create new opportunities, forge connections, and pave the way for further growth.

The Creative Retail Awards - A Catalyst for Innovation and Excellence: The Creative Retail Awards were established with a clear vision: to showcase entrants to a global audience and celebrate the finest achievements within the industry. These prestigious accolades have rapidly become a benchmark for innovation and excellence, honoring projects and products that exemplify the highest standards of ingenuity and performance.

A Platform for Industry Leaders and Visionaries: By participating in the Creative Retail Awards, your business is placed at the forefront alongside some of the most influential retailers, designers, and manufacturers worldwide. This exposure elevates your profile within the industry and expands your reach on a global scale, creating invaluable networking opportunities and opening doors to potential collaborations.

Don’t Miss the Opportunity - Enter Today: There’s no better time than now to seize the chance to propel your business to new heights. Enter the Creative Retail Awards and let your accomplishments shine among industry leaders and visionaries. Visit www.creativeretailawards.com to submit your entry before it’s too late, and unlock the vast potential that awards can bring to your business and brand.

Scan to view the 2023 categories 58

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