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NEW FOR OLD eyewear brand Ace & Tate have opened their first store featuring a fully recycled interior.

SHAPED DIGITAL SCREENS MADE IN THE UK! See how a Leeds manufacturer can help give you the edge on your displays...

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CREATIVE DESIGN & DISPLAY CONNECTIONS Creative Design & Display Connections links senior design and display buyers from the retail, hospitality and leisure sectors with a select group of leading, innovative suppliers.

BOUNCE, OLD STREET, LONDON

8 september 2020 REGISTER YOUR INTEREST www.cddconnections.com

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contents

CONTENTS EDITORIAL Terry Clark terry@retail-focus.co.uk Lee Cullumbine lee@retail-focus.co.uk

FOLLOW RF:

PROMOTIONAL info@retail-focus.co.uk

25k+

Published by Phygital Media & Events Ltd

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24 conran shop

- NETWORKING - WINNING & TATE 27 ACE cafe 33EUROSHOP 2020 16 blue boxCELEBRATING 09-11 News

a night like no other 21-22 Project Focus 33 Feature

09-11 Window shopping 16-17 Project Focus Tiffany & Co. London

Conran Shop, Seoul

24-25 Project Focus

EuroShop Reveiw

40-41 Feature

Heal’s, London

27-28 Project Focus Ace & Tate, Antwerp

High St Survivors

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Opinion Antony Behiels, SDEA

CELEBRATING - NETWORKING - WINNING

a night like no other

submit your entries at

www.creativeretailawards.com 4 june 2020 - proud embankment - london HEADLINE SPONSOR

in partnership with

Let’s bee clear… an MDF solution for the most environmentally sensitive specifications, designed for your health and wellbeing

Let’s do the right thing! with MEDITE CLEAR

MEDITE CLEAR is a technically advanced MDF that sets the benchmark for environmental impact. With zero added formaldehyde, it is the perfect material for the creation of healthy interiors where the lowest VOC emissions are required and environmental standards are to be met.

With a smooth surface and consistent quality, it offers interior designers and fit-out contractors the ability to achieve a variety of interior finishes that ensure minimal environmental impact, whilst helping to promote occupier wellbeing – do the right thing with MEDITE CLEAR.

To find out how we are setting new standards in timber panel engineering, go to: www.mdfosb.com/medite-clear

How to support staff with cancer Did you know that an estimated one in three people with cancer in the UK are of working age? Research by Macmillan Cancer Support found that 87% of people who are working at diagnosis say it’s important to them to keep doing so.1 The effect of cancer and its treatment on someone’s ability to work can vary widely.

Some people keep working, and others may need time off or may need to leave work completely.

The impact of cancer After treatment, many people recover well and can go back to their normal working life.

But having the illness and recovering from it can have a big physical and emotional impact. Employers need to consider how they can support people to return to work and support them over time.

You may not think of cancer as a long-term condition, but some treatments leave people with long-term side effects. For example, they may experience fatigue for months and sometimes years. After breast surgery, they may have pain in their arm. They may need to use the toilet more often if they’ve had bladder or bowel cancer treatment.

Keep the conversation going Macmillan found that one in ten people with cancer employed when diagnosed felt the need to cover up cancer symptoms, like fatigue and sickness, at work.2 So it’s important for line managers to keep talking to employees to make sure they are getting the support they need and know that it’s ok to ask for it.

Legal obligations Cancer is classed as a disability under the Equality Act 2010 and the Disability Discrimination Act 1995. That means employers are required to make reasonable adjustments to make it easier for someone with cancer to work.

Support for employers Macmillan at Work offers workplace training, guidance and resources to help managers and HR professionals feel confident and equipped to support employees affected by cancer. Find out more about how our expertise can help you.

Sign up at macmillan.org.uk/atwork Email us at workandcancer@macmillan.org.uk Or call us on 020 7840 4725

1, 2 YouGov Plc. Total sample size was 1,507 respondents who were in work when diagnosed with cancer. Fieldwork was undertaken between 29/06/2018 – 22/07/2018.

The survey was carried out online.

Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland. Printed on sustainable materials. Please recycle. MAC15903_10.19

MAC15903 MAW ad_275x205_Advert_1.indd 3

11/11/2019 16:29

news

NEWS

Lifestyle Outlets Rebrands Lowry Outlet Lifestyle Outlets, part of Peel L&P, has announced that it is rebranding Lowry Outlet as work is well underway on what is set to be one of the region’s most exciting and vibrant leisure destinations.

Jason Pullen, Managing Director of Lifestyle Outlets said: “We are hugely proud of our connection with the Lowry theatre, which will always be part of our identity. The name Quayside MediaCityUK has been chosen to reflect our unique location as the retail and leisure heart of MediaCityUK, as well as celebrating our Salford Quays and dockside heritage.

The new branding will be introduced in phases across the estate’s assets including signage on front of and within the building, an updated website as well as social media channels.

“Quayside MediaCityUK” will be home to ITV’s I’m A Celebrity Jungle Challenge – a first of its kind immersive attraction opening in Autumn 2020 alongside a recently redeveloped state of the art all recliner Vue Cinema, Virgin Active and “The Watergardens” – Manchester’s only waterfront leisure and dining destination, set proudly within MediaCityUK.

Next stage of Grand Central transformation unveiled Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place.

The latest works will create an enhanced sense of arrival in Grand Central with a new double-height atrium to complement the first phase. Finished in November last year, the initial investment included an innovative lighting installation in the ceiling to lead visitors through to Grand Central’s concourse, new seating to provide a more relaxed atmosphere and increase dwell time, and pilaster treatments to revitalise the destination’s store fronts.

Jon Wynne, Senior Asset Manager at Hammerson, said: “Across our portfolio we’re always looking for ways to make our destinations even more vibrant and engaging. New Street Mall forms a crucial entrance to Grand Central and Birmingham New Street station, and our investment will enable us to deliver an even better experience for consumers.”

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Flash to go here NEWS

Shopping centre launches ‘No Phone Zone’ St. Enoch Centre in Glasgow has launched a ‘No Phone Zone’ where people will be able to truly relax and ‘switch off’ in the city centre.

The new designated area where phones and other devices will be denied, has been created to enable and encourage people to put their tech down and enjoy real time with real people.

St. Enoch Centre’s ‘No Phone Zone’ has been created in response to various studies which suggest a negative impact on our mental health and wellbeing through excessive mobile phone and social media use. Issues attributed to mobile devices and online platforms include the inability to switch off and enjoy proper rest, insomnia, depression and anxiety, all of which are on the increase, particularly in young people.

Device users of all ages are encouraged to give the new ‘No Phone Zone’ a try and put down their screens, so they can truly be present and enjoy time with family and friends, or simply relax and relish some ‘me time’.

The ‘No Phone Zone’ will be located in a designated area on the mezzanine within The Atrium Food Court and will initially run for a trial period.

New £90M Designer Outlet Village in north of England unveiled Scotch Corner Designer Village, will be situated at one of the UK’s most well-known locations on the A1(M) in North Yorkshire. The 250,000 sq ft scheme will feature up to 92 units in the first phase, 10 of which will be a range of casual dining restaurants and cafés.

The developer, Scotch Corner Richmond LLP, is investing £90 million into the first phase of the scheme.

With a large predicted customer base of affluent regional shoppers, a sizeable catchment of local residents, passing motorists from the adjacent motorway and trunk roads, significant tourist numbers, and an easy-to-get-to location, Scotch Corner Designer Village is attracting premium and best of high street retailers, plus selected independent brands. Based on research by Ken Gunn Consulting, the development will be a top six UK outlet centre by expected visitor spend.

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NEWS

Primark launches first ever pop-up Primark has opened the doors to an exciting new pop-up store to mark the launch of its brand-new Wellness collection. The pop-up store is located at BOXPARK Shoreditch, the world’s first pop-up shopping and dining destination in East London, constructed entirely out of refitted shipping containers.

The 1,500 sq ft pop-up store, which is Primark’s first, will enable customers to have an exclusive preview of Primark’s Wellness collection which features over 75 products across womenswear, menswear, homeware and skincare.

Major Trade Associations give backing to Creative Retail Awards The Creative Retail Awards 2020 are now open for entries, with even more categories than ever. The Awards have quickly become one of the most distinguished accolades within the retail industry and recognise projects and products that have demonstrated the very highest level of innovation and excellence within retail.

The 2020 Awards will introduce new categories including Omni-Channel Experience, Bar and Restaurant Design and Best Shopfitting/Fit-Out. There is also a new category specifically for retailers

to vote for their favourite suppliers – the Supplier of the Year Award. The whole of the Industry has come together to support the Creative Retail Awards, with the three major Industry Associations championing the best in design, display and fit-out. The Creative Retail Awards are the only Awards to be supported by the Shop & Display Equipment Association (SDEA), National Association of Shopfitters and Interior Contractors (NAS) and the British Display Society (BDS) – who all want to encourage the very best the industry has to offer.

The Soke, Psychological wellbeing concept comes to Fulham Road Sloane Stanley has announced the signing of a debut centre for The Soke, a brand new private, multidisciplinary psychological wellbeing concept, at 241 Fulham Road.

Cultivating wellbeing concepts on the estate, the brand will also join recently launched specialist physiotherapy and pilates operator, Complete Physio, at 321 Fulham Road.

Taking a thoughtful approach to non-acute outpatient mental health services, The Soke seeks to encourage clients to strive for the best levels of cognitive health in the same way they might strive to achieve peak physical fitness.

STAY CONNECTED GET THE LATEST RETAIL NEWS AT WWW.retail-focus.co.uk

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PROPS & SULPTS – WINDOW DISPLAYS – STORE DEVELOPMENT – CREATIVE DESIGN SPECIALSIT FIXTURES & FITTINGS – EVENTS & PROMOTIONS

TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK

LES SENTEURS Photography: Daniel Salemi

Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life the Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and lilac florals, created by Floral Designer Yan Skates. This is the first in a series of seasonal campaigns which will cleverly evolve throughout the year.

The spring window display flows through the storefront to continue internally, with flower filled repurposed perfume bottles suspended from the ceiling, telling the story of each fragrance in an imaginative way, so as to focus on visual and interactive customer experience.

joseph Blacks Visual have collaborated with the Joseph creative team to showcase luxury Brooklyn based designer Peter Do. The dynamic Fulham Road concept employs a minimal colour block aesthetic inspired by the artist Ellsworth Kelly. A triptych of gloss finish mannequins are seamlessly camouflaged over the vibrant backdrop of identical colours and LED video screen footage to create a

blend from 2D to 3D. All Production of the scheme took place at the Blacks Visual Yorkshire based factory and was installed by their team in the London based multi-brand store.

Christian Dior Harlequin Design produced the Dior Wax scheme to showcase Christian Dior Couture’s new RTW women’s line, based on the fabrics printed for the Cruise collection presented in Marrakesh.

Christian Dior Harlequin Design carved out MDF blocks to create a stunning finish for the Christian Dior Couture, Fossil Fuel campaign. Each panel took Harlequin Design over 10 hours to create with hand sanding back, plaster coating and paint finish.

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WHOLESALE FAUX FLOWERS – RIBBON – SEASONAL EVENT DECORATIONS POTS & GLASSWARE – ACCESSORIES

TEL: +44 (0) 20 8640 0354 WEB: WWW.FLOURISHTRADING.COM EMAIL: SALES@FLOURISHTRADING.COM

PROJECT

project focus

Tiffany & Co. Blue Box Café, Harrods, London

Located on the lower ground floor of Harrods, the pop-up café features a striking interior which mirrors that of the famous Blue Box Cafe in the Tiffany flagship store on Fifth Avenue in New York City, boasting unique design touches created exclusively

by Portview for the luxury location.

Managing Director of Portview, Simon Campbell said: “We have a great relationship with Tiffany & Co., which is fundamentally built on our shared passion for delivering unrivalled quality, craftmanship and experiences to clients.

The Blue Box Café is a perfect example of how Tiffany continually sets new benchmarks in retail design by creating highly immersive environments that

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resonate with customers. It has married classic retail design with hospitality elements to produce a unique, experiential space that seamlessly blends the old with the new to create a new modern classic.”

The brand’s iconic shade of Tiffany Blue is infused throughout the interior and is complemented by a mirror silver leaf ceiling, creating the illusion of dining inside one of Tiffany’s famed Blue Boxes.

Meanwhile, the Blue Box Café pays homage to Tiffany’s heritage of craftsmanship and its greatest source of inspiration – nature itself – with striking amazonite stone features, oak parquet flooring and hand painted flora and fauna motifs.

Careful consideration was also given to the ambient lighting scheme, with linear light strips placed behind the plush banquet seating and staircase handrail to delicately illuminate the space.

Playful touches and elegant finishes – such as the decadent marble bar top and fabric wall panelling – are quintessential to the core of the Tiffany brand, which has celebrated everyday luxury for over 180 years.

All dishes are served on the Tiffany & Co. ‘Color Block’ bone china, as part of a beautiful Tiffany tablescape.

PROJECT

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FEATURE

activewear Champions & Challengers Andrew Patterson, founder of Mynt discusses the new rules of engagement Across the globe, activewear is outperforming almost every other sector, with total sales predicted to rise a further 6.8% to $576 billion by 2024 (CAGR). Much of this growth is fuelled by increasing consumer demand, as activewear becomes a core wardrobe staple and the influence of fashion in athleisure wear continues to rise.

In such a thriving sector, it’s perhaps not surprising that competition has never been so fierce, with the long-standing champions of activewear currently fighting hard to retain their titles, as new challenger brands come into play. And some of their opponents aren’t even from the sporting or outdoor world at all; with Primark, Topshop and H&M all developing activewear ranges at really affordable prices, and Amazon getting in on the game too. Technology and social media is also enabling a new breed of challenger brands to disrupt this sector where familiar players have had a firm footing for many years.

Upping their game Creativity and innovation have become a key strategy for success for many brands, and the front-runners in this sector are clearly upping their game by taking a highly imaginative approach. In a bid to outpace one another, progressive activewear brands are amplifying their brand experiences and transforming their stores into active product playgrounds. They’re also embracing the very latest tech to communicate with their customers in radically different ways.

We’re fascinated by this sector, not only because it’s a rich source of inspiration, but also because it’s a market that’s highly influenced by the buying behaviour of Generation Z. It seems that it’s not just those making the boldest moves who are winning in this sector, it’s those who are targeting younger consumers with creativity and relevance.

Re-writing the rules Naturally this sector has always been inspired by youth culture, but today it’s clear that the attitudes and behaviours of Generation Z are having a profound impact. So far-reaching is their influence, we believe that it’s re-writing the rules of consumer engagement in branding, advertising and design; as what worked for previous generations just doesn’t cut it today. So how different are younger consumers today and what are the new rules of engagement?

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The age of influence As the first truly digitally native generation, Generation Z have never known anything other than the connected ‘always-on’ world we live in today. They shop in a way older generations don’t even understand; embracing channels, platforms and technologies to connect with brands in a completely different way.

They think very differently too. Described by many as the ‘Pivotal Generation’, they’re said to be turning away from the common attitudes and beliefs of older generations, and cutting their own path. In many ways they’re a tough customer, with high standards and an ethical and entrepreneurial outlook, and they’re drawn to brands who share their sense of purpose and can-do attitude.

New cultures and sub-cultures are emerging and these shifts in attitudes and buying behaviours are driving radical change in the activewear sector. Our team at Mynt have taken a deep-dive into this subject, analysing the new rules of engagement with Generation Z, and exploring the key trends shaping the future of the activewear sector from a design, advertising and marketing perspective. Three of these trends include:

01 Hyper-local community spirit Younger consumers care deeply about community and the most influential activewear brands and retailers are fostering a sense of togetherness and local connections by bringing like-minded fans together.

The idea of creating community hubs in-store isn’t new, but it’s really interesting to consider how far the concept of the store as a community hub is evolving. What was once the simple addition of a cafe, workshop or event space has evolved to far more extreme

FEATURE

concepts that not only attempt to connect to the community, but offer a practical and meaningful purpose. For example, the Arc’teryx store in Vancouver includes a Community Space, where up-to-date information on climbing condition in the area are published, providing valuable advice to their outdoor-enthusiast fans.

The ‘clubhouse’ concept is one we’ve been watching evolve for several years, and we’re now seeing brands such as Asics following in the footsteps of Nike and Adidas and Rapha by launching Asics Run, offering a meeting point and practical hub to explore their passion for running on the streets of Tokyo. Similarly, China’s emerging activewear label Runner Camp is taking on the established global names in this region with a concept store including a gym.

Today, it seems the emphasis is firmly placed at a local, grassroots level. Even the most global of brands are adopting a hyperlocal approach and helping the communities they are within. For example, we love the addition of the skate bowl in Selfridges’ new designer streetwear department, and the full-scale basketball court in Nike’s Jumpman store in LA because they’re genuinely used by the local community.

02 Next-generation Service A strong sales-driven approach feels totally out of sync with the relaxed vibe of activewear, therefore it’s not surprising that we are seeing a significant shift in selling techniques in this sector.

Despite being so comfortable with shopping online, Generation Z really values customer service and are drawn to brand experiences that are carefully tailored to their wants and needs.

Many of the traditional rituals of exceptional service are being revived and rebooted to serve the next-generation of shoppers.

Although the ideas are familiar, how they play out has completely changed, as they’re enhanced through all that digital tech can enable.

A concierge-culture is emerging in-store, where contextual rather than product knowledge is key. You’re just as likely to ask about the best running routes in the city as you are about the latest product technology.

After-care services are also on the rise, largely fuelled by sneakerhead culture. The Holystic sneaker laundry store in Singapore and the Jason Markk space, nestled within the Size?

Store in London, both caught our eye for their aesthetic that feels like a fresh take on a very traditional practice.

Appealing to Gen Z’s ‘on demand’ mind set, next-generation service initiatives in this sector are also geared towards speed and convenience. Many brands and retailers are experimenting with the latest digital technologies to deliver the ultimate convenience.

Nike appear to have made streamlining the process a mantra, with the launch of their ‘speed shop’ in their flagship store in New York and their vending machines, lockers and ‘curb service’ in their LA store. We particularly loved Nike Korea’s digital solution to standing in line for limited-edition sneakers, where sneakerheads waited online using avatars in the first ever hashtag queue on Instagram to buy Air Max trainers!

03 Female Empowerment One of the key areas that we think is likely to develop further in the next few years is that of targeting the female customer. With their increasing global consumer spend, there are a growing number of brands and retailers in the activewear sector who are beginning to steer their product development and brand messaging towards the increasingly empowered female consumer.

The latest brand communications and advertising campaigns from many of the key players in the activewear sector suggest that we are finally seeing a push for more authentic inclusivity. Much of the brand storytelling now centres on celebrating achievements, exploding stereotypes and nurturing female communities. Body positivity is also key, as the focus on wellbeing, strength and empowerment comes into play – with relatable role models emerging from both athletic and non-athletic backgrounds.

Next, it will be interesting to see this have a bigger impact on the physical store environment, which still is often very masculine in tone. We think there’s a lot of scope in re-imagining an activewear retail environment that genuinely meets the wants and needs of the female activewear shopper.

The New Rules of Engagement As activewear brands, both large and small, attempt to connect with younger consumers it’s clear that the rules of consumer engagement have completely changed. At the heart of this change we’ve identified two guiding principles: Firstly, it’s important to target Generation Z with meaning and relevance; not gimmicks, size, scale or showmanship. It’s crucial to look beyond preconceived perceptions and traditional stereotypes and to understand your consumer today; what do they truly need? what do they value? what will they thank you for?

Secondly, it’s also key to think about how you will make them feel rewarded for their brand loyalty, appreciated for their time and attention, and valued as a customer. So many of the initiatives that we have noted shared a common link – they’re attempting to spark a genuine, personal connection with the consumer.

It’s truly become a level playing field out there. Challenger brands with much smaller budgets can steal market share far more easily than ever before. The most stand-out concepts that we noted weren’t always the boldest, or the biggest, or the most expensive – they were the ones that demonstrated the most empathy and understanding for their customer, and the most creativity, originality and imagination in their design.

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project focus

project focus

Conran Shop Seoul, South korea

International architecture and design practice Conran and Partners has completed a new flagship store for British lifestyle brand, The Conran Shop, in Seoul.

The store – The Conran Shop’s first in South Korea – opens in the city’s Gangnam district.

Working closely with The Conran Shop’s in-house creative team, Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The practice’s innovative design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – and allows for products to be curated in impactful, eye-catching ways.

The store, specialising in furniture and homeware, responds to the vibrant retail culture of the city and the context of the site. The Conran Shop has partnered with retail conglomerate, Lotte, on this venture and the 2,300 sq m outlet spans the ground and first floors of Lotte’s Gangnam annex building, adjacent to its main department store. These two floors were originally a multi-storey car-park. As a result, the building offers the positive attributes of

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project focus

large structure spans and a clear grid, but with the challenge of a lower ceiling than a typical new-build retail site.

The practice’s design approach has opened up the perimeter to allow maximum light into the store, as well as to optimise views in and out. Switch-back escalators in the centre of the store act as a dramatic architectural feature and encourage circulation between the two floors.

The design adopts a strong graphic-led approach, showcasing all aspects of The Conran Shop’s iconic product range, while enhancing Lotte’s wider home furnishing offer as this market continues to grow both across South Korea and the wider the Asia region.

The store has two distinctive identities, responding to the various product typologies and purposefully differentiating key elements of the retail journey and customer experience. The ground floor space – where most customers enter – is clean and light, combining concrete, steel and glass elements alongside fully exposed services to create a bold ‘lab’ experimental feel. This conceptual design offers a wide range of flexibility and blends the aesthetic of a factory, warehouse, gallery and techlab to give a crisp and bright backdrop for the display of a wide range of merchandise.

Arriving at ground floor level, customers are met with an ‘infinite product gallery’ of white rectilinear display plinths located on the central axis, the focal point being

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the cast concrete sales desk. Above this ‘design catwalk’ is a white mesh ceiling incorporating both linear and spot lighting which gives a structure to the customer journey through this area of the store. The remaining ground floor areas present as a grid of plinths, tray-tables and white trolleys (a trolley type usually found backof-house rather than in a luxury retail environment but finished in a custom paint).

The ground floor also incorporates a prominently positioned ‘Orby’ café. The design is consistent with the minimal ‘lab’ aesthetic but with the added palette of cast concrete, perforated steel and timber furniture, including a full range of Carl Hansen dining chairs. The Conran Shop has collaborated with local artisan coffee company Taylor Coffee to create the Orby coffee blends and menu.

In contrast, the first floor – where high quality residential furniture products are displayed – presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.

The dark finish used for the ceiling introduces a low eyeline, with timber floors softening the acoustics, warming the ambience and adding a more luxe domestic – yet fashionable – feel. The iconic Conran Shop chair wall takes on a new form using dark terrazzo and a blackened frame and incorporating a

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display of 54 iconic chairs. A kitchen and dining area sits on this floor which has been planned, designed and styled to be used as an event space.

The two floors are united by the ‘Conran Blue’ core, the vibrant brand colour acting as a navigational marker for customer orientation. This circulation core is encased with vertical glazing which – uplit – creates an appealing, soft focus and a confidently modern aesthetic.

Glass is also used across both floors to add texture, while obscuring views and defining key spaces. The blue colouring is used subtly throughout to reinforce brand identity, complemented by colourful graphic murals also feature on each floor.

Simon Kincaid, Partner, Conran and Partners says; “We wanted to create what is, effectively, a contemporary gallery space which allows The Conran Shop to curate its products and encourages customers to engage with those products in an atmospheric, dramatic and stimulating retail environment. The contrast between the two floors adds a sense of theatre and surprise to the experience, as well as giving variation and depth to the product merchandising.

solid portal entrances and light-refracting glass walls in which the lighting products pop like jewels in the night. We have also created VIP rooms with walnut-panelled walls and a whisky display referencing the founder’s favourite tipple. This is similar to the ambience created by a members’ club or private dining room spaces where customers can relax, select and specify the fabrics and finishes of their new furnishings.

“The design creates opportunities to enjoy the experience of browsing products as much as the pleasure of purchasing them. This flagship store will, I believe, help to establish the brand as a key destination for fashion-led design customers.”

“Alongside this key design feature are smaller ‘experiential pockets’, for example, a black-on-black-on-black lighting room on the first-floor which offers customers an immersive environment with

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Flash to go here

Heal’s

London, UK

Heal’s has announced that its signature ground floor showroom at the flagship Tottenham Court Road store has undergone a transformation as part of a programme of investment in the brand’s bricks and mortar spaces.

Led by Heal’s in-house design team, the 4,000 sq ft showroom now has a dedicated fragrance room, stocking exclusive brands, plus there is an expanded selection of soft furnishings and home accessories on offer within the space. New digital screens have been installed in the windows, in the first significant investment to the front showroom in the brand’s original store in recent years.

First opened in 1854, the iconic store offers shoppers 42,000 sq ft of retail space, set over three floors, with the show-stopping Cecil Brewer staircase at its heart. The flagship has undergone many changes over the years and most recently Smallbone chose the Tottenham Court Road store as the location of its first Brookmans concession – bringing kitchens back into the space for the first time in more than six years.

The building plays host to dedicated design showrooms for Ligne Roset, Porada

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and Vitra as well as in-store services such as Designed by You furniture and a bespoke Interior Planning Service.

Making the most of the extensive space on offer, Heal’s regularly hosts unique and inspiring events in-store for customers.

London Craft Week (27 April – 3 May 2020) will see live demonstrations and workshops by artists Lucia Fraser and Bisila Noha in the store.

Amber Coleman, Head of Retail comments: “By updating our main showroom, we want to showcase everything that the Heal’s brand encompasses, from design-led home accessories to unique brands only available at Heal’s.

With changes in consumer shopping habits, it’s imperative that we invest in our stores, ensuring that our customers have memorable experiences while with us.”

e ng ra w ne e th h it w dy a Re l a iv st Get Fe 速 acrylic x pe rs Pe of neon-inspired

Fiesta Yellow

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PERSPEX速 Highlights is a new range of acrylics in four neon-inspired, vibrant colours with the added benefit of being optimised for LED lighting. Perfect for slim signage, point of sale displays and exhibitions.

For more on PERSPEX速 Highlights and to request samples: www.perspex.co.uk/highlights PERSPEX速 is a registered trademark of Perspex International, a member of 3A Composites.

project focus

sustainable

Ace & Tate Antwerp, Belgium

Amsterdam based eyewear brand Ace & Tate have opened their first store featuring a fully recycled interior. Located in Antwerp, Belgium, the stores interior is part of a collaboration Rotterdam based designers, Plasticiet, who sourced rubbish from the local area.>>>

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sustainable

Ace & Tate took this approach for its second store as responsible retail design is a key priority for the company. This is just the start for Ace & Tate who are working towards achieving Carbon neutrality by 2030 and by the end of 2020 will offer 100% of their collection made from bio acetate.

Combining all sorts of household waste, a unique sheet material was created as the heart of the store’s design. All the waste was sorted using infraed light by the collection company Suez, and the handpicked by Plasticiet to achieve the desired look and colour combination. In order to create the look and feel of rich terrazzo, they incorporated large segments of colour into the sheets.

The design brought together a unique design concept with the brand’s signature neon lighting. A bold installation pays homage to everyday household objects such as plastic bottles that are the basis of the waste material used in the interior. RF

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Advertorial

Alphascreens™ Made In The UK Alphascreens™ are the biggest advancement in built up letters this century!

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Consisting of individual LED screens in multiple shapes and sizes, ‘Alphas’ bring everything to life. Where there was once only the usual options available in built ups, now, with ‘Alphas’ you can supercharge the whole design and give your clients something completely unique. There are 9 standard shapes of Alpha tiles used to make up the letters. We can produce bespoke tiles if needed.

Alphascreens™ are our term for finished built up digital letters and shapes, all wired up ready to plug in. They’re made up of 2 main parts, the screens (Alphas) and the carcass it all fits inside. The carcass is the traditional built up shape, available in all the usual materials and finishes, and just like standard built ups you can have rimless, rim & return, keyline options plus many more.

The Alphas can be fit inside the carcass in many different ways depending on how you want them to look, so can be tailored to what you need, and then the best bit..... VIDEO! Just like a standard digital screen, any video or animation can be uploaded on to the Alphas to give a completely bespoke solution, that you, your clients and their customers have never seen before. 4 LED Pitch / 5v - Alphas all have a 4mm LED pitch which is suitable for a viewing distance from as close as 2m, with an optimal range of 4m plus.

Advertorial

The Designs: Basic, Branded, Bespoke The shape of the Alphas means that standard block fonts are very straight forward to accommodate. We have an ever expanding range of standard styles to choose from to make life easier, however if you need branded logos and bespoke signage, this is where Alphascreens™ are at their best. We can produce intricately shaped logos and text to suit most requirements. The bigger the job, the more intricate we can be.

Free 3d Visuals To make it easier to discuss the job with your client, and until we have a bank of images to use, we’ll provide a free 3d visual at the quoting stage.

Setup & Costs - Simplicity is the key!

We realise that digital screens might be new to you and possibly a little daunting. We want you to have confidence when speaking with your client, so we’ve broken down the different elements needed to create Alphascreens™. Some are an essential element, some are optional. This allows you to be as hands on as much or as little as you want to be.

• Alphas (Required) - Digital screens, power/data cables and carrier panels. All pre-wired.

• Carcass (Optional - However this will be included in the quote unless otherwise stated) Built up letter/shape, supplied with the Alphas already in place, secured and pre-wired. If you choose to make the built up yourself, we will send you digital artwork as a guide to make sure everything fits together.

• Hardware Setup (Required) - Initial programming to setup the parameters of the Alphas for the size and shape of your job. This includes implementing and testing your animation once created.

• Animation Design (Optional) - Creating the video/animation for the Alphas using your description. If you want to supply the animation we will discuss in more detail how we need it supplying.

Re-Use or Recycle Alphascreens™ have been developed so that as many elements as possible used in the manufacture of the letters, can be re-used or recycled.

How does this work?

• For Short Term Projects (up to 3months) such as seasonal promotions, window displays & exhibition stands: When you’ve finished with the Alphascreens™, send them back to us and we will give you a pre-agreed credit on your account to use on future jobs. The returned Alphas will be re-used for our own samples, or stripped down for recycling.

• For Medium to Long Term Projects (1yr plus) such as traditional signs, point of sale and branding: Send them back to us and we’ll not only recycle them free of charge, but will also give you 5% discount on a future Alphascreens™ order.

• Repurposing - If you want to re-use the letters for another project, ie: Repurposing, send them back to us, we’ll dismantle and test the components, and use as many parts as possible on your new job meaning you only pay for any replacement or extra bits needed.

We can also offer flexible content management packages as well as service agreements for varying lengths, all tailored to your specific requirements.

info@thesigngroup.co.uk www.thesigngroup.co.uk

Scan to see Alphascreens™ in action!

13

genesis-display.com

show review

EuroShop 2020:

Highlights EuroShop 2020, drew to a close after five days in Düsseldorf featuring 2,300 exhibitors from 57 nations.

94,000 visitors travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers featured in 16 exhibition halls “We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking.

Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, Managing Director at Messe Düsseldorf, voicing his great satisfaction with EuroShop 2020 results.

70% of the EuroShop audience travelled to Düsseldorf from

abroad. Large delegations came for example from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.

“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.

“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is >>>>

2,300 exhibitors from 57 nations attended EuroShop 2020

33

show review

being made in shop fitting so as to create customer journeys,” explains Gerling who adds: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.” At EuroShop 2020 digital transformation was therefore a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.

The Creative Retail Awards run an independent Stand of the Show award which was won by mannequin company Bonaveri for their stand entitled “The House of Bonaveri”.

More than just a product exhibition stand, it was designed to replicate the historic mannequin company’s Italian office and offered an experience beyond the traditional product display.

The varied programme of lectures held on the individual Stages on such topics as Retail Technology, Architecture and Store Design or Expo & Event was well attended across the board.

The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.

Above: Winners of the Creative Retail Awards Stand of the Show Award Bonaveri

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WINNER Best Stand Award EUROSHOP 2020

Creative Retail Awards’ EuroShop 2020 Best Stand Award winner announced

The Creative Retail Awards, a dynamic and exciting annual event designed to recognise and reward innovation and excellence in retail design, is proud to announce the winner of the Creative Retail Awards EuroShop Best Stand 2020.

Over 2000 EuroShop exhibitors were automatically entered into the competition which took place in Düsseldorf, Germany from 16 – 20 February. Representatives from Retail Focus and Shop & Display Equipment Association explored the halls of EuroShop to discover stands that excelled the set criteria and stood out amongst fierce competition. The winner of the award was judged on three key points; visual impact, visitor experience and communication.

After much deliberation, a unanimous decision was made to award the 2020 EuroShop Best Stand Award to Bonaveri for their stand entitled “The House of Bonaveri”. More than just a product exhibition stand, it was designed to replicate the historic mannequin company’s Italian office and offered an experience beyond the traditional product display.

The space was light, clean and inviting, bringing visitors into a central atrium which flowed into experience spaces on each side.

The products were clearly displayed and pushed the brand and offered a clear message throughout. Bonaveri offered a unique visitor experience by demonstrating artistic steps in sculpting and tailoring, displaying artisanal skills throughout the stand. This gave visitors the unique opportunity to interact with the artisans and get an authentic, educational and memorable experience.

Terry Clark, Director of Retail Focus said: “The calibre of EuroShop stands was once again very high, this was not an easy decision. We decided Bonaveri offered visitors a unique and authentic visitor experience, which not only offered a stunning product showcase, but an interesting educational experience.

Bonaveri offered passion, knowledge and interactivity throughout the stand and was a worthy winner of Creative Retail Awards’ EuroShop Best Stand Award.”

Antony Behiels, Director of the Shop & Display Equipment Association said: “EuroShop always showcases the best stand designs in the world, with our highly creative industry able to truly demonstrate their talents. Whilst we saw some absolutely magnificent stands, Bonaveri stood out from the crowd with an inviting, open stand, displaying their artisanal skills and involving the visitor within this experience.”

The Creative Retail Awards are now open for entries to identify the best retail has to offer from around the world. A full list of categories can be found at www.creativeretailawards.com and the winners will be announced at a night full of exuberance and celebration at London super-club Proud Embankment.

See more images at www.retail-focus.co.uk

Retail neighbourhoods

#CRA2020

opinion

How to win the retail sustainability game in 2020 Matt Coode, Partner at OC&C Strategy Consultants, discusses the challenges facing retailers in 2020 around balancing profitability with sustainability.

Consumer attitudes to ethical consumerism are unrecognisable from a decade ago. In 2010, the public agenda was just beginning to shame the likes of the fur trade. But now, the far-reaching topic of ‘sustainability’ tops the CEO’s agenda.

The conundrum keeping executives up late at night is how to give the public the sustainable solutions it wants, without compromising profitability.

On the brink of sustainable shopping Sustainability is starting to drive a dramatic change in consumer shopping behaviour, but the wave is also hitting at the same time as consumers are proving to be more value-conscious than at any point in the last decade.

This is particularly the case for younger consumers. They publicly champion values that align with their own, demand socially conscious mission statements, check the political views of executives, and press companies to make both their products and businesses sustainable. You only have to look to China to see how this trend can build momentum, where a much younger shopping population has led 80% of consumers claiming to consider a company’s environmental issues.

A similar case can be observed in the UK, with around 55% of Generation Z stating that a retailer’s impact on the environment is important to them when shopping. This is important, as it is this group who will drive over 90% of spending growth in the UK over the coming five years – organisations need to change to account for this shift.

First to spot and respond to the shift towards sustainability were the health and

beauty players. Retailers such as Lush and The Body Shop are capitalising on the sustainability agenda well. Not only have these companies won the approval of more sustainability conscious consumers, our data reveals they also convert a higher proportion of them to customers.

The profitability problem Unfortunately, sustainability doesn’t always equal profitability, in the near term at least – it’s all about balance.

Naturally, sustainable consumers want the responsibly sourced components, fair trade, reduced carbon footprint and minimum waste – but contrastingly also want the competitive prices, broad choice constantly in stock and products delivered to them rapidly.

This is a clear consumer tension that retailers need to navigate – and it’s a challenge. Retailers increasingly need to clearly communicate their rationale for using certain resources and systemising business operations in a way that minimises consumers ethical concerns.

Only those who straddle both sides will maintain profitability.

How to win at sustainability in 2020 The winners in 2020 and beyond, will be the retailers that find profitable ways of delivering for their customers in the areas that matter to them most. This means having a clear and focused sustainability agenda; thinking carefully about future commitments and understanding where customers really place value and importance. They should also ensure that where this requires a change in operations or product, the full cost and complexity has been worked through. In many instances this will require rethinking and reinventing their entire way of doing business, from suppliers, to distribution networks, to instore operations and team building.

What companies should ask themselves when it comes to profitability: > How can I deliver great value to customers whilst protecting my margins? > Do ‘low hanging’ savings opportunities exist which can support investment in price? > What are the key value items (KVIs) where it is most acutely important to be pricecompetitive? > Where in the range do my customers most value broad choice? > Are there parts of the range where rapid, flexible delivery is most important to customers?

What companies should ask themselves when it comes to sustainability: > What sustainability issues are my target customers most concerned about? > How are they balancing their social, economic and environmental concerns? > Which sustainability concerns are considered ‘hygiene factors’ by customers today? > What are the most relevant levers I can pull to address these concerns? > How can I address these sustainability issues without adding significant operating cost burden? > Is there an opportunity to differentiate vs competitors in these areas? > For which areas, is the perception of sustainability lowest for consumers?

Overall, sustainability is growing in importance for consumers of today and generations of tomorrow. It is up to retailers to respond to these new challenges, consider the above questions and make a calculated decision on how to tailor their systems, processes and supply chains to meet the public sustainability demand.

We’re on the brink of a great change affecting more than just the high street and only those who strike the right balance will win the sustainability game in 2020.

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stores of the future

high st survivors 4 ways high street survivors are using experiential to fight back.

Beth Nicholas, Account Director, Sense.

The New Year arrives with the seemingly inevitable high street apocalypse still firmly on the radar, fuelled again recently by figures showing that 1,234 stores closed on Britain’s top 500 high streets in the first half of last year, according to research by PwC & LDC. And with Debenhams and Karen Millen among the latest to struggle, it’s no fake news. You only have to take a short stroll through any small town before the number of boarded shop fronts surpasses the number of lit windows. The sad end to a sorry tale of rising rents, unsurmountable mouse-clicks and outdated brand propositions. Or is it?

Along the same streets there’s a wisp of something new in the air; an unexpected plot twist, somewhat of a retail awakening and with it, a fresh and much needed sense of hope. Not all our ‘bricks and mortar’ friends are on the way out. An impressive number of established retailers are demonstrating daring and innovative thinking in the face of adversity, turning to experiential marketing to keep customers coming back and ensuring the high street remains very much open for business beyond seasonal peak times like Christmas.

Online retailers, too, are getting in on the act.

Here’s how retailers are using experiential to fight back.

Making every visit an experience to keep customers returning A seasonal window display will catch the eye of a passer-by in need of a coat on a cold day, but what about the rest of your audience not ‘passing-by’. How do you keep them interested and keep you front of

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mind? It’s not rocket science, you just need an offering not available or achievable online; an experience, an exclusive, a reason to visit in person. Ensure it’s of value and relevant to your customers and you’re onto a winner.

In September 2019, Topshop launched their immersive sensory experience, a kind of ‘car wash’ concept that took the shop window into store and encouraged customers to ‘snap, share and play’.

Social currency is adequate ammunition for Topshop’s youth following to show up in person, and subsequently the store generated a 14% rise in weekly sales. Both Flannels and Bloomingdales have also recently taken to dedicating precious floor space to ever changing ‘conceptual popins’, showcasing brands in a fun, themed and unexpected way to give shoppers a reason to come in regularly to discover new designers and products.

Popping up in a way people aren’t expecting to attract new audiences Many of our favourite stores have been around for a long time; they’ve earned their place on the High Street and customers have developed an affinity to their locations, familiarity and reliability. For some shops, this works in their favour – John Lewis for example, is a trusted and failsafe destination. For others, a longstanding, outdated or inaccurate perception can make the difference between survival or extinction.

The Body Shop has recently held its ‘Dream Big’ beauty experience in Shoreditch, aiming to reboot its reputation among a younger audience. Aligned with its Christmas charity campaign supporting

Plan International, the event brought the brand to a younger, eco-focused audience in an environment that promised to ‘pamper, inspire and inform’, elevating The Body Shop from gifts-for-teachers territory, to forward-thinking ethical beauty brand.

Using physical space innovatively to add value for customers High street stores’ physical space comes at a premium and should be used as a competitive advantage against their online retail rivals. Many digital start-ups and growing direct-to-consumer businesses are turning to experiential in order to give consumers a tangible touchpoint with their brand that can’t be achieved online. By its very nature, the High Street is ahead here and should be exploiting this benefit with more than just short-term sales in mind.

Original global online marketplace eBay is using the High Street to add value to the local retailer communities that are key to its success. Its Retail Revival initiative sees the brand partner with cities and communities to support local enterprises and give them access to a global marketplace. The latest city to benefit in the UK was Wolverhampton, where eBay recently launched a city centre ‘Home Grown’ pop-up store where 36 local retailers who would not normally get space on the High Street showcased their products, attracting over 1,300 shoppers. Taking inspiration from classic greenhouse cues to represent growth, the venue was dressed with glazed panels, pots and plants, using stylised pallets, crates, and wooden stands for versatile product displays. Each retailer was pre-promoted in the area with eBay ‘seed packets’, a dedicated plaque within

stores of the future

the venue itself and a scanable QR code that took shoppers through to the eBay product page.

Eventifying your products to build your brand personality Essentially, saving the High Street means keeping things fresh, interactive and useful for consumers. But this can be tricky and expensive in a static space dedicated and designed to reflect a particular brand. But what if we turn to the element of retail that doesn’t stay still, year to year, season to season; the products on shelf. Take beauty brand Benefit, for example. It knows shelf presence alone no longer cuts it and work endlessly to create unique experiences that only it can own, bringing to life elements of

its brand personality through the products it sells.

Benefit opened the ‘Just wing it chicken shop’, inviting customers to munch on tasty wings while mastering the knack of ‘winging out your liner’ to promote their new Roller liner. The brand also welcomed the return of the ‘Hello Happy House’, designed to ‘bring to life all the amazing qualities of our new foundation in a fun and immersive way!’. Synonymous with vlogging and insta-trending, the Benefit pop-up has long played a pivotal role in its marketing strategy – supporting its shops with experiences built around new product launches that encapsulate the playful personality of the brand and delight and breed happy fans, or ‘Benebabes’.

This isn’t about the ‘retailtainment’ trend of yesteryear – in-store hosts, demos, personal shopping services and discount events are now the base level standard. To truly keep the High Street alive and kicking, retailers need to offer customers something valuable and relevant that isn’t available online, keep things fresh and maximise opportunities for real world interaction.

There’s something wonderfully nostalgic about the High Street that no one wants to see disappear. If retailers view their physical spaces as more than just a place for sales transactions and consider strategies that are likely to harness longer-term sales driving, then the High Street could not only survive, but also become more exciting than we’ve ever known it.

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The ideal security solution for all retailers All retailers, large and small, understand the importance of having a good security system in place. eCLIQÂŽ from leading security provider Mul-T-Lock is the perfect solution for all types of retail applications, from shopping centres and supermarkets to jewellers and duty-free outlets at airports.

Grant and remove access remotely The new and advanced eCLIQÂŽ technology allows retailers to both grant and remove access remotely. This includes the ability to schedule individual access permissions for each key, as well as to provide time-limited access. For retailers with complex access and security requirements this is ideal, as it allows tailored access for not only staff, but also delivery drivers and contractors. Plus, keys can be validated daily, weekly or monthly keeping them continuously secure.

Varied applications The available cylinders are also suitable for a number of different applications, from cabinets housing high value items to cold storage areas. In fact, just one key can access doors, cabinets, cupboards, elevators, machines, gates and many other locking devices. There is also a varied range of compatible padlocks available, some of which are designed for all weather conditions, making them ideal for applications such as perimeter gates.

If a key is lost or a member of staff leaves, access can also be revoked at the click of a button, which is particularly useful for retailers that suffer from a high staff turnover or employ seasonal staff for busier times of the year. This not only offers enhanced security but also significantly reduces whole life costing, as it removes the need to replace physical locks.

Typical applications include: A - Perimeter fencing B - Exterior and interior doors C - Display cabinets D - Food access points E - Securing access to data storage areas

Working on a modular system, eCLIQ® locks are quick and easy to install with no cabling required, offering an easyto-install and low maintenance solution for retailers. Not only is maintenance not required for up to 200,000 cycles, but key batteries are also fast and easy to replace once every 30,000 operations, at a nominal cost to the business, with no need for specialist tools.

A

B B B

E

C D

Audit trail capability eCLIQ’s audit trail capabilities also mean that business owners are provided with comprehensive data illustrating who accesses which lock and when; ideal for those who are concerned about staff shrinkage or those who want to determine who should have access to certain assets. The system can also be managed from anywhere in the world – at any time.

Better for business The safety and security of visitors and staff is paramount for any retailer, and in such a competitive industry the smooth running and ongoing service can be vital to its success and profitability.

Mul-T-Lock’s eCLIQ® not only enhances security and mitigates risk, but also helps with business continuity.

To learn more about eCLIQ® technology and Mul-T-Lock’s expertise working alongside retailers, please call 01902 364200, email internalsales@mul-t-lock.co.uk or visit www.mul-t-lock.co.uk.

T: 01902 364200 E: enquiries@mul-t-lock.co.uk W: www.mul-t-lock.co.uk

•Retail Graphics •Window Graphics •Promotional Graphics •Point Of Sale •Lightboxes •Printed Wallpaper •Interior Graphics •Fabric Printing •Event Graphics •Full Installation •Design and Artwork

sales@graphicadisplay.co.uk www.graphicadisplay.co.uk

0845 3730073

@retailfocus @retailfocus

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16.11.17 10:35

products

surfaces Polyflor Delivering a luxurious and bespoke design, Ark Interiors, were able to create a high-end bar and restaurant setting for staff and customers to enjoy at The Propeller Bar & Grill, Humberside Airport. Their objective, to provide a nostalgic 1960s aircraft impression in keeping with the history and location, was enhanced with the installation of Polyflor’s Affinity255 in the shades Dappled Oak, Flamed Chestnut and Seasoned Grey Oak. Affinity was the ideal choice for the project that combines nostalgic features with a contemporary finish. This beautifully engineered collection of high design luxury vinyl tiles is developed for heavy traffic environments and is an eclectic mix of authentically reproduced wood plank designs, incorporating contemporary and recycled timber patterns. The innovative 2mm gauge allows Affinity to be installed alongside 2mm vinyl sheet flooring, providing a seamless flooring solution that flows throughout any commercial installation.

Fitted throughout the entrance, main restaurant and bar areas Affinity makes the perfect addition, ideal for heavy commercial interiors, the rustic and contemporary timber designs are ideal for the retail sector, developed and presented in a practical, resilient and hygienic product construction.

T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd

Armourcoat Decorative specialists Armourcoat have provided the finishing touches to The Soak, a new bar and restaurant next to London’s Victoria Station with an all-day menu that is built around signature soaked flavours through fermenting, pickling, brining and steeping techniques.

Armourcoat’s Koncrete polished plaster finish is used to great effect on the bar front with recessed logo. Koncrete is an urban range of polished plaster colours and finishes designed for contemporary projects. The range offers a wealth of design options to achieve a distinctive modern look including distressed effects or recessed ‘shutter’ markings.

Outside the building, Armourcoat PPX has been used to repeat the restaurant logo design. PPX is a low maintenance, durable external limestone render system that can create stunning honed and textured stone like finishes for both new build and renovation projects.

T. +44 (0) 1732 460668 E. sales@armourcoat.co.uk. www.armourcoat.com Twitter: @armourcoat

www.hacel.co.uk

products

flooring Tarkett Bridal retailer WED2B has selected luxury vinyl floor tiles from Tarkett. To further enhance the customer experience in the new WED2B store in Ashford, Kent, a combination of iD inspiration 70 Luxury Vinyl Tiles featuring brushed pine grey and brown tones was selected. The tiles are made to stay looking great — even in the face of high foot traffic. Treated with Tarkett’s Top Clean surface protection system, all the planks and tiles in this collection have the additional benefits of easy maintenance and a high resistance to scuffs, scratches and stains. The combination of a beautiful realistic wood effect pattern, with the high performance benefits, made Tarkett’s iD Inspiration 70 ideal for WED2B. T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

Havwoods Havwoods has introduced six new plank designs to its popular Henley collection. A fashion-forward product with plenty of character, Henley is the ideal floorcovering for those who desire the texture of a reclaimed board, with the strength and durability of an engineered construction. Featuring a superiorquality European oak lamella, this high-performance plank offers a durable and long-lasting surface that also delivers on visual appeal. Henley presents a choice of over 30 distinctive designs and surface finishes to ensure a suitable fit for any design brief, from various oil applications, to smoked and hand-distressed effects.

T. +44 (0)1524 737 000 E: info@havwoods.co.uk www.havwoods.co.uk Twitter: havwoods

Forbo Flooring Systems

Tarkett

Forbo Flooring Systems has launched its award winning Allura Fusion; a luxury vinyl tile (LVT) collection that uses innovative colouring techniques to create a fresh unique look, with no pattern repeats. The trend collection, which was recently decorated with the prestigious international Red Dot Design Award, features four plank and three tile designs, with every piece of the Allura Fusion range completely unique. No two planks or tiles are the same, resulting in an organic and truly individual aesthetic. This is made possible by the innovative manufacturing technique, which combines traditional printing methods with free-flowing, coloured PVC streams to produce the 0.7mm wear layer. The result is a flowing, expressive appearance, which is further heightened by the realistic wood embossing on the plank options.

Cementi Click is a new category of premium mineral tiles and planks from Tarkett, for architectural spaces. Manufactured from 95 per cent clay, cement’s main composite, Cementi Click boasts the look and feel of this raw modern material, thus embodying the timeless elegance of concrete art in architecture. The collection features a range of stone and graphical designs. Subtle marble, ethereal decors, and natural clay tone effects create a pure and refined architectural atmosphere for designers and architects looking to create inspirational spaces from mineral textures.

T. +44 (0)1773 744 121 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/allurafusion Twitter: forboflooring

T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK

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products

Megaman Megaman has launched its patented Dual Beam Technology (DBT). Incorporated in a selected range of products, the innovative technology offers a flexible choice of beam angles that can be changed easily on site. This latest intelligent innovation from Megaman will also enable wholesalers to rationalise stock. DBT is currently available with Megaman’s A 16 Dimmable 5.5W LEDs, in colour temperatures of 2,800K or 4,000K, and also with the 24W MA C MIDI integrated LED white tracklight, available in 3,000K and 4,000K. All LEDs with DBT have a narrow and a wide flood setting, catering for any lighting plan and changeable at a moments notice. The A 16 LEDs have beam angle options of 24 on the narrow flood setting and 35 on the wider beam angle.

T. +44 (0)1707 386 000 E: sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd

Flos aku by endo is the latest addition to the Flos portfolio. aku is a frame (this is the meaning of gaku’ in apanese) hosting and interacting with lamps and a variety of matching ob ects, which is conceived as something inbetween accessories and furniture.

An ad ustable-height pendant lamp hangs down inside a frame, while a wireless version features inductive charging functionality to power a luminescent lamp. ormally laying on the charging dock, the lamp can be moved around freely when lighting is needed elsewhere.

T. +39 03024381 E. info@flos.com www.flos.com Twitter: FlosWorldwide

Reggiani UK

iGuzzini

A wide range of luminaires from eggiani have been installed in the new aguar Land over showroom and servicing centre in Slough, Berkshire. Both aguar and Land over occupy their own showroom space within the new facility with both areas utilising eggiani’s soft recessed ori L linear fittings to provide the desired uniform ambient lighting. All vehicles are highlighted by two suspended linear Mood fittings with a brighter and cooler colour temperature of 4,000K. Fittings are positioned at an equidistant 1.4m from the centre of every vehicle to ensure an efficient scheme with no shaded areas.

The newest addition to Belfast’s growing City uays development is the AC Marriott Hotel, designed by Mark Higgins with the interior design by Karen Crookes, both of obinson atterson artnership. The designers worked closely with Chroma Lighting — i u ini’s partner in orthern Ireland — to make lighting a key feature of the pro ect extensive use of the i u ini Laser Blade and System 53 ensures that the light is effective yet discreet, while the use of concealed Underscore LED strips helps reveal the architectural details and interior finishes without drawing attention to the luminaires. Externally, the public spaces around the hotel are illuminated using a combination of i u ini Wow outdoor luminaires, which have been adopted throughout the pro ect, and small Woody pro ectors mounted on bespoke columns which illuminate the open areas. As with the interior, concealed Underscore In ut is used to give shape to the landscape details.

T. +44 (0)20 8236 3000 E.reggiani@reggiani.co.uk www.reggiani.net Twitter: reggianilight

T. +44 (0)1483 468 000 E. info.uk@igu ini.com www.igu ini.com Twitter: i u iniUK

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directory

DIREcTORIES

www.retail-focus.co.uk/directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook.

The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate.

To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co

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directory

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.

T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin

Aluminium Fittings

Bespoke Display

Bespoke Display

Design Consultancies

Axis design, develop, manufacture and install bespoke retail display solutions.

We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

Kendu is a European company with over 18 years of experience in pioneering in-store visual solutions for retailers. We design, manage and manufacture in-house to guarantee the best results. Visit our new office and showroom in Hackney Wick, London.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc

Bespoke Display

T: +44 (0)20 373 55 258 E: info@kendu.com W: www.kendu.com S: www.twitter.com/kenduinstore

Bespoke Display

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

Design Consultancies

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system.

With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication.

We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat

T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown

T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com

T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com

Audio Visual Integration

Anna Valley looks to help guide clients with their audio visual decision making by offering high end impartial advice and help manoeuvre them through the current “minefield” of different technology and services available to them. This process then enables them to have a clear vision of what they are actually striving to achieve within the budget available to them and then provides a full range of services in the delivery of that vision.

Bespoke Display

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

Brochure Holders

Design Consultancies

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions.

Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

We are TWO Visual, the retail agency specialising in visual merchandising.

Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual

T: +44 (0)208 941 1000 E: nick.shaw@annavalley.co.uk W: www.annavalley.co.uk/avintegration

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

Balloons & Bunting

Bespoke Display

Climate Control

Display

No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide

JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com

T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com

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directory

Display

Focused on our customer’s unique needs, with expert knowledge of the procurement market, and a firm grip on the entire visual merchandising supply chain, we are specialists in designing and delivering complex point of sale projects.

T +49 (0) 911 97 13 389 E: info-uk@barthelmess.com W: www.barthelmess.com

Display

Display - DIGITAL

FURNITURE

JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays.

Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

Display

Display

Display - DIGITAL

FURNITURE

Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years.

We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative

T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

Display

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

Display

EPOS

GRAPHICS

Providing Scotland’s signage, exhibition displays, digitally printed wallpapers, LED flex faces, light boxes and window graphics. Located in the centre of Scotland we are ideally situated to cover your requirements throughout Scotland. We can offer huge savings with an excellent, professional and prompt service

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0131 337 1237 E: info@specializedsigns.co.uk W: www.specializedsigns.co.uk FB: Specialized-Signs

T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd

Display

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector.

We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop

T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk

T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat

64

Finishes

T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet

GRAPHICS

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo

directory

interactive displays

MANNEQUINS

pop/pos

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays.

Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer.

We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years.

We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.

T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign

T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk

LED LIGHTING

pop/pos

Addlux supplies high-tech LED lighting and display technologies for the retail sector, including the largest, thinnest and most cost-effective light sheet on the market today.

Fast turnaround of deliveries and prototypes at competitive prices.

Harrison Products provide one the largest ranges of POS and Display componentry in the UK. We are able to supply off the shelf and customised products to suit your project. We pride ourselves on our industry leading service and super quick delivery options.

T: 0333 800 1828 E: info@addlux.com W: www.addlux.com S. www.twitter.com/addlux

T: +44 (0)1451 830083 E: sales@harrisonproducts.net W harrisonproducts.net

signage

pop up

vm

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.

T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1

T: +49 (0) 5752 1803 0 E: info@genesis-display.com W: www.genesis-display.com S: www.twitter.com/GenesisDisplay

Literature Display

pop/pos

Retail Consultancy

vm

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions.

Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

GBL Associates are experts in the point of sale and retail display industry. We pride ourselves in the ability to expand in a competitive and challenging climate by offering both quality and value in the service and products we provide.

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.

T. 01376 519124 E. sales@gbl-associates.com W. www.gbl-associates.com S. www.twitter.com/gblassociates

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_

T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com

Maintenance

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123

pop/pos

We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.

T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ

slatwall

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.

T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin

VM TOOLS AND TRAINING

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

65

opinion

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A recent study by Shape-the-Future involving 400 business decision makers revealed an astonishing 82% of those taking part admitted to being influenced by awards when buying products and services for their business. Of these 400, 76% agreed with the statement “Awards are important for generating business or improving the value of a brand”.

Winning a business award provides a credible third party endorsement for your company. It gives a stamp of approval on your business whereby customers and partners will feel better about their business relationship with your company.

Awards can also be an overlooked tool in your marketing mix. Simply being listed as a nominee for an award can provide a whole host of brand awareness and promote your business to new customers.

Winning an award opens doors to new business and new contacts.

This is why the Creative Retail Awards were established – to promote entering companies to a worldwide audience.

The Awards have quickly become one of the most distinguished accolades within the industry and recognise projects and products that have demonstrated the very highest level of innovation and excellence.

The Awards put you centre stage with the world’s most visionary and influential retailers, designers and manufacturers, raising your profile across the industry and on a global scale.

Find out more and enter at

www.creativeretailawards.com

54

#Inspire

#Retail RETAIL FOCUS JOIN US ON

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