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EuroSho A guide t o the trien

nial retail

One show, four zones Forums & awards Product preview

trade fair

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Stand 14C40, Hall 14

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For high-quality creative retail interiors, visit the CDS group at Euroshop.

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Welcome In 2011,

EuroShop attracted 2,036 exhibitors from 53 countries and more than 100,000 visitors. In 2014, the 18th triennial retail trade fair promises to be even bigger and better with more exhibition space and a host of new features, including the Lighting Designers’ zone. Taking place from 16-20 February 2014 in Dusseldorf, Germany, the event brings together innovative ideas, products and services to meet the challenges of today’s retail environment. Once again, it will be divided into four key sections, namely EuroCIS, EuroConcept, EuroExpo and EuroSales, covering everything from shopfitting and design to technology and visual merchandising. In the pages to follow, we provide a preview of EuroShop 2014, including forums, award ceremonies, stand highlights and what to do while in Dusseldorf. Happy planning and we look forward to seeing you in February.

It’s been

an incredibly tough few years for retail with brands and manufacturers feeling the impact of the financial downturn. However, sometimes the greatest amount of creativity can come out of having to work on a tight budget and being up against fierce competition. The shopfitting industry has had to work hard to innovate and find ways to make amazing things happen with less money and this is something that we at the CDS Group pride ourselves in doing. EuroShop 2014 marks a turning point and provides a hub for us and other retail designers and manufacturers to display our expertise to brands hungry for new ideas to make their businesses more attractive. I’m sure we’ll be one of many companies designing our exhibition stand to demonstrate the best of what we do with innovation, excellence and flexibility in mind. This creativity and competition will make for an impressive and inspiring event for attending brands and the wider sector. Brad Hurter CEO, CDS Services Proudly sponsoring the EuroShop 2014 supplement

Gemma Balmford Editor

49-50 sneak preview 43-44 Show highlights


Talk EuroShop

46 Floorplan



Talk EuroShop

What to expect from the 18th triennial retail trade fair.

43-44 Show highlights


An overview of EuroShop 2014 and what to do while in Dusseldorf.

Gemma Balmford e. t. +33 (0)7 61 03 21 33

Production & Web Terry Clark e. t. +44 (0)845 680 7405

46-47 Floorplan A site map to help you find your way around the mammoth event, which is divided into four main zones: EuroCIS, EuroConcept, EuroExpo, EuroSales.


Display Sales Lee Cullumbine e. t. +44 (0)845 680 7405

Sponsored by

Cover image: Window Mannequins stand, EuroShop 2011 Photography: Messe Dusseldorf

49-50 Sneak preview A small selection of stands worth a visit during the five-day event.

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25/11/13 10:18 AM


Talk EuroShop The triennial retail trade show, in which Retail Focus is a media partner, returns to Dusseldorf in February 2014 with a promising programme of exhibitors, events and seminars. The retail world will descend on Dusseldorf, Germany early next year for EuroShop 2014. Staged just once every three years, the mighty retail trade fair attracts industry professionals from around the globe looking for ideas, innovations and solutions for store design, architecture, visual merchandising, POS marketing, IT and security. For the first time the event will spread across 16 exhibition halls at Messe Dusseldorf and will be split into four main sectors, namely EuroConcept, EuroSales, EuroCIS and EuroExpo. EuroConcept will form the largest segment of the show, covering everything from shopfitting, architecture and store design to lighting and refrigeration equipment. It will also be home to the Designer Village, where retail architectural firms and design studios such as Dalziel & Pow, Kinnersley Kent Design and Green Room Retail will showcase their services and previous work. The supporting EuroShop Architecture & Design Forum will also provide a stage for some of these firms to present trends and developments in store design, lighting, shopping centres and exhibition architecture. Among the line up, Kinnersley Kent Design will speak about ‘retail internationalisation’, and Green Room Retail will give a talk on ‘Retail Reinventions: Experience is Everything’. EuroConcept will also house the new Lighting Designers zone, which provides a platform for independent lighting planners

and designers. Here, individual stands will be grouped around a lounge area with bar in hall 11. ‘The Lighting Designers’ Zone offers an opportunity for [lighting planners and designers] to present their trade and to show the retail establishment the still untapped potential of lighting design,’ says EuroShop show director, Elke Moebius. ‘That’s because we’re talking about independent lighting planners, which means they aren’t tied to any manufacturer, product or brand but are free to act independently and develop new visions from scratch, fuelled by product ideas from around the world.’ The EuroSales segment will focus on visual merchandising and display while EuroCIS will be dedicated to retail technology. EuroExpo will centre on stand construction, design and events. On the opening night, EuroShop and EHI Retail Institute will present the winners of the EuroShop RetailDesign Award 2014, in the Capitol Theatre in Dusseldorf. Then, on the second day the winners will give presentations of their award-winning projects at the EuroShop RetailDesign Conference, in the Congress Centre at Messe Dusseldorf. Visitors to EuroShop and its supporting programme of conferences, forums and awards can register online at:

EuroShop 2011 Photography: Messe Dusseldorf




What s on... One show, four zones EuroConcept, Halls 5, 10-17

EuroCIS, Halls 6, 7, 7a

Shopfitting, architecture & store design, lighting, refrigeration equipment

Retail technology, multichannel retailing

EuroSales, Halls 1, 3, 4

EuroExpo, Halls 5, 9, 10

Visual merchandising & POS marketing

Exhibition stand construction, design & special events



EuroShop RetailDesign Conference

EuroShop RetailDesign Award 2014

International store design trends and architecture highlights. Winners of the EuroShop RetailDesign Awards will also present their projects. The conference takes place on Monday 17 February at the Congress Center Sud, Messe Dusseldorf.

Winners of the top store design concepts from across the world will be presented on Sunday 16 February in the Capitol Theatre, Dusseldorf. The shortlist includes Karl Lagerfeld, Paris, by Plajer & Franz Studio; Montreux Jazz Cafe, London, by Portland Design; and Whole Foods Market, Detroit, by JGA Design. A total of three equal-ranking winners will be selected from the submitted projects in a two-stage process. The winning projects will be presented at the EuroShop RetailDesign Conference on 17 February 2014.

EuroShop Forum Architecture & Design Trends and developments in store design, lighting, shopping centres and exhibition architecture.

EuroCIS Forum Case studies, innovations and trends in IT and security technology, presented by exhibitors and their clients.

Multichannel Forum Sales channels need redesigning in response to changes in shopper behaviour. This forum focuses on solutions for practical implementation.

Eco-Forum Professional contributions and scientific exchange, information and innovations on the theme of sustainability.

EuroShop//JAPAN SHOP Shop Design Awards The joint venture between Messe Dusseldorf and Nihon Keizai Shimbun aims to honour outstanding Japanese store design concepts that reflect the tradition of the country and the essence of Japan.

Retail Technology Awards Europe (reta) The invitation-only event takes place on Monday 17 February in the Capitol Theater, Dusseldorf and recognises innovative IT solutions in retail. The award categories are Best In-Store Solution, Best Enterprise Solution, and Best Customer Experience.

Innovation Prize Architecture and Presentation Now in its fifth year, the prize underlines the importance of architectural quality in exhibition stand building and shopfitting. The competition is run by architecture journals AIT and xia intelligente Architektur.

Scientific Prize POPAI Forum Daily presentations, lectures, discussions on POS marketing.

Announced on Tuesday 18 February, the prize recognises outstanding scientific papers which take up innovative ideas and translate them for the retail industry.


EuroShop All information correct at time of going to press

When and where Venue: Messe Dusseldorf, Germany Dates: 16-20 February 2014 Opening times: 10am to 6pm Useful websites:

Show highlights Global POPAI Village European and global POPAI members return to EuroShop 2014 to cover the complete cross section of POP marketing. The POPAI Village will be located in hall 5, in the EuroSales zone and will also host daily presentations.

Designer Village

When in Dusseldorf... Shop the Königsallee (also referred to as the ‘Kö’), one of the most exclusive kilometres in Germany. The boulevard is home to high-end designers, jewellers and antique shops. Schadowstraße is also worth a visit with its numerous shops and department stores. Explore Altstadt (Old Town) with its combination of museums, art galleries, boutiques and restaurants. Visit Little Tokyo. The Japanese area is located in and around Immermannstraße. Eat at Carlplatz market. Located on the edge of Altstadt (Old Town), the former farmers market is now a gourmet’s paradise.

Stroll along the Rhine embankment promenade, which links Old Town to the modern MedienHafen and is lined by cafes and bars. Travel to and from the exhibition for free on public transport with your EuroShop entrance ticket (valid for visitors, exhibitors and staff).

©Düsseldorf Marketing & Tourismus GmbH – Photographer: U. Otte


The Designer Village is home to around 30 international architectural firms and design studios with a focus on retail. It provides a global meeting point for retail design and is located in hall 12, at the heart of the EuroConcept zone.

Lighting Designers zone New for EuroShop 2014, the Lighting Designers zone will provide a platform for designers who specialise in retail lighting concepts. Individual stands will be grouped around a lounge area with bar, occupying a total area of 300 sq m. The Lighting Designers zone will be located in hall 11 (lighting hall).





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Sneak preview

Some 2,000 exhibitors from more than 50 countries took part in EuroShop 2011 and next year’s event promises to be even bigger and better. Here are just some of the stands Retail Focus plans to visit during the five-day event.

Space for encounters Hall 12, C53 Austria-based Umdasch Shopfitting Group will adopt the slogan ‘space for people’ at EuroShop 2014, because in the company’s words, ‘it is the people that make the stationary retail stores a place of encounters and a place to meet’. Large tubes will ‘magically’ lure visitors into the world of Umdasch Shopfitting and to the heart of the exhibition stand. The 920 sq m space will be divided into fashion & lifestyle, food & care, premium & travel retail, and ViBiz. The ‘shop of the future lounge’ will also give special attention to the winning projects of the Josef Umdasch Research Prize.

London Design, Global Style Hall 4, Stand A39 UK retail design and visual merchandising company SFD will make its debut at EuroShop 2014 with the tagline ‘London Design, Global Style’. The stand will showcase several new mannequin ranges, all designed by SFD visual director, Tony Crathern who has worked for such brands as Gucci, Liberty, Joseph and Harrods.

Retail of Tomorrow Hall 5, Stand G40 Samsung Chemical Europe, Samsung Semiconductor and Zaha Hadid Architects along with other key partners will present the ‘Retail of Tomorrow’ concept for online Swiss fashion brand, which is moving offline with a physical flagship store. Zaha Hadid Architects has designed modular furniture for the retailer using STARON Solid Surfaces from Samsung Chemical Europe in pure white, which will be on show at EuroShop. The furnishings include tables in various heights, presentation units and interactive displays.

Destination stand Hall 13, Stand A89/B89 Wanzl is once again set to make an impact at EuroShop with a 1,300 sq m stand that will combine shop solutions, retail systems and selected logistics and industry products. According to Wanzl UK Group managing director, Dean Rolland, the stand will make an emphatic statement of the group’s diverse creative scope, strength of design and manufacture, sustainability credentials and international reach. ‘Visitors to the stand will experience first hand what is likely to be the most engaging showcase ever for the Wanzl brand on the global retail stage,’ he says. 49


Retail Internationalisation Hall 12, Stand A18-1 As well as taking a stand in the Designer Village, Kinnersley Kent Design will also be speaking at the Architecture & Design Forum. Founding partner, Mick Kent will discuss a series of best practice retail designs and share top tips for helping retailers grow beyond their home markets and adapt to the local market. The consultancy recently adapted the House of Fraser brand and retail concept to suit the Middle Eastern Market (pictured) Photography: Mandolin Media

360 degree service Hall 14, Stand C40 CDS Group will use the latest shopfitting innovations and technologies to profile its 360 degree service of concept, design, development, manufacture, installation and maintenance. The company recently completed the fit out of the new Asics Running store in London’s Canary Wharf, which features an AV display as well as Foot ID scanning systems. Photography: Shea Bradley

Lighting the way Hall 11, Stand E64 Bright Green Technology will showcase its LED Light Panel at EuroShop as well as launch its new LED Light Box. The Bright Green LED Light Box is an aluminium profile light box for front loading tension fabric graphics. The company specialises in LED systems that improve the quality and performance of retail displays, illuminated signage, backlit media and architectural features.

Retail Reinventions Hall 12, Stand A17-17 Green Room will have a presence in the Designer Village, where it will showcase its global retail design services, including international retail concepts, experiential brand campaigns, pop-up, concessions and shop in shops, visual merchandising and window display programmes. The consultancy will also deliver a speech entitled ‘Retail Reinventions: Experience is Everything’ as part of the EuroShop Forum Architecture & Design.

Walk of competences Hall 12, Stand B69 Explore the Liganova stand which is based on a lab environment. The brand and retail marketing specialist will take visitors on a ‘walk of competences’, introducing its broad services, new innovations and products. It will also present its Digital VM service for the first time as well as showcase its newly developed VDC 2.0 software for ‘a progressive supervision of all processes and data of window campaigns’. The company recently designed, produced and implemented the Breuninger shoe salon in Stuttgart, Germany. A full list of exhibitors can be found on the EuroShop website:


Come visit us at Euroshop 2014, Dusseldorf, Germany, 16-20 February, Hall 04 stand 4E40.


euroshop Hangers of London Hall 4, Stand F27 Hangers of London is a wholesale hanger manufacturer providing a wide selection of clothes hangers in plastic, wood, wire, or metal. The company has one priority in mind, and that is providing good quality hangers with an excellent service. It works closely on innovative designs with its customers to ensure they receive exactly what they need thus reflecting the loyal relationships it receives back from its clients across the world. T. +44 (0)208 885 3055 E. Twitter: hangersoflondon

Designs in Aluminium Hall 13, Stand D94 We will design and manufacture to your specifications and can have your product anodised or powder coated to the colour you require. Our products can be found in many high street stores such as M&S, Topshop, John Lewis, Oasis and TK Maxx. If you have a requirement for a unique system, our bespoke design service can help turn a design idea into reality for any system incorporating aluminium and mild steel. T. +44 (0)1273 582 241 E. Twitter: DesignsinAlumin

Philips Lighting Visplay Hall 12, Stand B35 Push: Your merchandise display in a click. Can you imagine a system that appears when required and disappears when no longer in use? Push by Visplay appears with a click and disappears just as easily. This leaves plenty of creative scope for the perfect display, which can be flexibly adapted to changing merchandise densities. The system comes in two sizes – 43mm and 28mm - and will be on display at EuroShop 2014. T. +44 (0)207 288 9570 E.


Hall 11, Stand B22 Lighting is a powerful tool for retailers to create inspiring shopping experiences. It can change the mood and environment in any conceivable way, addressing different shopper motivations and supporting brand identity, product presentation and retail promotion. Philips will showcase a host of solutions for both grocery and fashion at Euroshop, including Crispwhite, an LED solution that make whites appear pure and bright, while simultaneously presenting deep, vivid colours. T. +44 (0)845 601 1283 E. Twitter: PhilipsLight


euroshop GDP

Onelan Hall 3, Stand G84 ONELAN is a global leader of digital signage and IPTV solutions and a proud investor in UK engineering talent. The company develops high quality, innovative solutions for all types of screen-based communications for applications including retail, advertising networks, corporate communications, education, health, public signage and hospitality.

Hall 12, Stand E19 GDP designs, manufactures and installs world-class retail environments, store fixtures, promotional displays and visual merchandising equipment. The company is very excited to be an exhibitor at the EuroShop Trade Fair in February 2014. GDP’s stand will comprise a range of display offerings ranging from lingerie to homewares and deli to sex toys! T. +44 (0)1582 433 771 E. Twitter: GDProjects

T. +44 (0)1491 411 400 E. Twitter: onelan_ds

CDS Group Hall 14, Stand C40 CDS group was formed in 2005, specialising in shopfitting and has grown into a company with a turnover in excess of £26 million. This has been achieved by expanding the business into all aspects of commercial interiors, electrical, mechanical and manufacturing. With a team of more than 100 dedicated staff, over 30,000 sq m of manufacturing facilities and up to 6,500 sq m of additional storage and logistic facilities enable the CDS group to work on a diverse range of projects simultaneously. T. +44 (0)845 674 4420 E. Twitter: CDSGroupLtd


Clipper Retail Hall 7, Stand A27 Clipper Retail, Sekura Global’s European partner, is pleased to exhibit its full range of retail security tagging equipment, including its latest innovative developments, the new patented ‘BoxGrip Retract’ tag and the ‘RFID Scout’ system which targets professional thieves. As shoplifters are becoming more and more intelligent in their knowledge of how to outwit security systems, many retailers are seeing security tagging and CCTV alone as limited in their ability to provide real ongoing return on investment, and are now implementing the new ‘RFID Scout’ patented system to help them to identify the professionals and approach them with absolute confidence. T. +44 (0)1206 390 800 E.

Follow us on twitter @retailfocus

The Shop and Display Equipment Association is supporting a group of British exhibitors at EuroShop in association with UK Trade & Investment. Make sure you visit these innovative UK companies while you are at the show. Find out more about the British group exhibitors on our dedicated website:

ïïïKbritishgroupKçêÖ= Book your hotel here: Call 0207 407 5492 and quote ‘SDEA EURO 14’

Shop and Display Equipment Association

T: 01883 348911 F: 01883 343435 E:


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Euroshop Preview 2014  

The retail world will descend on Dusseldorf, Germany early next year for EuroShop 2014. Staged just once every three years, the mighty retai...

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