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SCHEDULE OF EVENTS We are looking for progressive retailers who are interested in taking their online operation to new trading levels. We have put together an action-packed and fastpaced 4 day accelerator programme for a small group of participants. Must be willing to action learnings with some homework throughout. Listen and take inspiration from some of Ireland’s leading Ecommerce specialists.
OUTCOMES: • Learn from experienced ecommerce managers on how they run their online business.
• Upgrade your email marketing skills to drive sales automatically. • Improve your social media advertising technique and content creation skills to drive awareness.
• Develop a growth plan to grow your online sales over the next 3 months. • Walk away with multiple connections that you can leverage on your growth journey.
• Work on improving your product descriptions to actually SELL products. • Optimise your site merchandising skills to drive higher value sales.
Our Programme Facilitator James Burke
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9TH MARCH DAY 1 - GETTING THE FOUNDATIONS RIGHT • 9:00 Intro James Burke Welcome Address & Break Out Discussion • 9:30 7 Ecommerce KPIs That You Need To Be Tracking & How To Improve Them Nick Butler, Ireland Website Design
• 10:00 A Day In The Life of An Ecommerce Manager Sean Gleeson, Ecommerce Manager with McCabes Pharmacy Retail Excellence Digital Campaign Of The Year 2021 Winner
• 10:45 Email Marketing Basics & Automations That Drive Automatic Revenue Annik Dennehy, Studioforty9
• BREAK 11:15 – 11:30 • 11:30 How To Manage Your Catalogue & Set Up Merchandising Rules That Increase AOV & Quantity of Products Ordered Ted Robinson, Studioforty9
• 12:00 Copywriting That Works – Writing Product Descriptions That Actually SELL & Convert More Customers Abby Woods, Ireland Website Design
• 12:30 Wrap Up Discussion with James Burke
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23RD MARCH DAY 2 – TAKING IT TO THE NEXT LEVEL • 9:00 Feedback & breakout discussion after first month James Burke
• 9:30 Social Media Advertising Latest Key Tips, Working with Influencers & Creating Video Content Conor Cochrane, of Social Media Elite
• 10:10 Pay Per Click Advertising Tactics & How to Maximise Google Shopping To Drive New Customers Stephen Collins, Director of Digital, Core Optimisation
• BREAK 10:50 – 11:05 • 11:05 Advanced Website Essentials – Growth Tactics, Loyalty Initiatives, Helpful Apps & Plugins Louise Jennings, Growth Manager, Studioforty9
• 11:35 Search Engine Optimization Review & Basics with an SEO Guru Martin Meany, SEO Specialist, Three Ireland
• 12:05 Advanced Email Marketing Tactics – How email marketing can supercharge acquisition efforts Adam Kitchen, Director, Magnet Monster
• 12:30 On The Record With Ecommerce Member DP Fitzgerald, Head of Online at Golden Discs How They Are Scaling Vinyl Record Sales Across America. 5
7TH APRIL DAY 3 – GROWTH PLANNING & REPORTING • 9:00 Feedback Session how has the last month been? James Burke
• 9:30 Developing a 3-month Digital Growth Plan Workshop for Day 4 • 10:00 Lean fulfilment – How to maximise efficiency in your online business. Donal Vaughan & Martin O’Connor from Vaughan Shoes
• 10:30 Advanced Performance Tactics To Scale Nationally & Internationally Ger Keohane, Ecommerce Implementation & Performance Specialist, Studioforty9
• BREAK 11:00 – 11:15 • 11:15 Maximising Performance at McSport During a Pandemic Lorraine Marren, Head of Ecommerce, McSport
• 12:00 Scaling Your Customer Service & Best Practice Advice Matt O’Boyle, Customer Success Manager, Intercom
• 12:30 Wrap Up Discussion with James Burke
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26TH APRIL DAY 4 – FUTURE PROOFING YOUR BUSINESS • 9:00 Feedback Session on how the last month has been James Burke
• 10.00 Ecommerce Special Guest & One of Ireland’s Leading Omnichannel Experts: Gordon Newman
• 10:45 Present Digital Growth Plans • BREAK: 11:15 – 11:30 • 11:30 Breakout session & Discussion of growth plan ideas • 12:00 Top Secret Special Guest To Be Revealed • 12:30 Wrap Up & Final Discussion
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MEMBER ONLY RATE: €695 + VAT
HOW TO BOOK YOUR PLACE: Visit & Pay Online www.retailexcellence.ie
ANY QUESTIONS: Feel Free to Contact Us info@retailexcellence.ie +353 (0)65 684 6927