Retailers Forum Magazine - Mobile

VOL. 35 NO. 2 JUNE 2015

•Wholesale Products For Your Store • Retailing Industry News • Attracting New Shoppers • What's Hot! • Summer Trade Shows

Want More Info? Circle #53 on page 11

• www.Vendor411.com

CoolG owing.com

YOUR SOURCE FOR ALL GLOW PRODUCTS PARTY SUPPLIES • APPAREL • NOVELTIES • JEWELRY • BANNERS • HOLIDAYS FREE SHIPPING ON ORDERS OVER $38.99 IN USA

This is a Buying Guide for

RETAIL STORE OWNERS Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

How To Use This Directory ☛

Locate the products that interest you.

See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser.

Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

Dress-Up =

Profits!

HAPPY FATHER’S DAY

631/754-5000

ADVERTISING

DOBA DROPSHIP . . . . . . . . . . . 102

FORUM AD RATES . . . . . . . . . . . 09

DVA INC. . . . . . . . . . . . . . . . . . . . .26

APPAREL 1 STOP WHOLESALE . . . . . . 78/79

Light Up Without Lighting Up! LIGHT E CIG

see our ad on page 103

More Money the Second Time Around!

Recycled Clothes see pg 78 & 79

CREDIT CARD PROCESSING

www.EXScredit.com Sales So Bright with Our Shades!

See Our ad on Page 73

ROCK CONCERT T-SHIRTS

JUNE 2015

See our ad on page 30

BENTLEY’S FT. LAUDERDALE, FL

HAPPY FATHER’S DAY

Page 52

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

6BUCKSHIRTS.COM. . . . . . . . . . 84 ALABAMA SOCKS. . . . . . . . . . . 117

EZ DROPSHIP. . . . . . . . . . . . . . . . .28 GET THAT WHOLESALE . . . . . . 114 INMAR . . . . . . . . . . . . . . . . . . . . . .31 ME HAIR . . . . . . . . . . . . . . . . . . . . .74 RAMSONS IMPORTS . . . . . . . . . 19

BACKSTAGE FASHION . . . . . . . . 52

REMY WAREHOUSE . . . . . . . . . . .54

BLANK TEES. . . . . . . . . . . . . . . . . 72

RUSH SUPPLERS . . . . . . . . . . . . . .18

BOUTIQUE CLOSEOUTS. . . . . . . 89

SMARTEST BARGAIN . . . . . . . . . .97

CLOTHINGWARE . . . . . . . . . . . . 91

STRIPS . . . . . . . . . . . . . . . . . . . . . .26

ERAZORBITS . . . . . . . . . . . . . . . . 61 FASHIONABLE SALES. . . . . . . . . 93 FLIRTY WHOLESALE . . . . . . . . . 82 HEAVENLY SUITS . . . . . . . . . . . . 26 JUST WHOLESALE CONCEPTS . 22

TOP TEN WHOLESALE . . . . . . . 116 WESTERN EXPRESS . . . . . . . . . . .17

BOOKS AUCTION DIRECTORY . . . . . . . 110 CLOSEOUT DIRECTORY. . . . . . . .23

KARMA CIRCLE. . . . . . . . . . . . . . 29

CLOSEOUT NEWS . . . . . . . . . . . . .57

SCARF WAREHOUSE . . . . . . . . 121

INTERNATIONAL SOURCES . . . .71

STYLE IN FASHION . . . . . . . . . . . 18

SALESMAN’S GUIDES. . . . . . . . . .48

STYLISH PLUS . . . . . . . . . . . . . . 108

TRADE BOOKS. . . . . . . . . . . . . . 122

UIN DEALS . . . . . . . . . . . . . . . . . 104

TRADE SHOW DIRECTORY . . . . .47

USACOSTUMERS.COM . . . . . . . 30

ASSORTED ITEMS

Pretend you were there!

Does anybody read these?

599WHOLESALE.COM . . . . . . . 81

EVERYTHING CLOSEOUTS . . . . .68

AUCTION FINDER . . . . . . . . . . . . 28

WHOLESALE SOURCES . . . . . . . .87

CANDY SWEET WHOLESALERS . . . . . . 109

BEAN WHOLESALERS . . . . . . . . 88

CELLULAR

DD BULK . . . . . . . . . . . . . . . . . . . . 95

CELLCITY.BIZ . . . . . . . . . . . . . . 113

DINO DROPSHIP . . . . . . . . . . . . . 75

WHOLE-CELL . . . . . . . . . . . . . . . .63

#1 BUYING GUIDE FOR RETAIL STORES! CREDIT CARD PROCESSING

FOOTWEAR

79 SOUTH CHINA . . . . . . . . . . . . 27 COOL GLOWING . . . . . . . . . . . . 115 NOVELTY SELLER . . . . . . . . . . . 103 SNEAKER CLEARANCE. . . . . . . 131

GREETING CARDS

NOAMB. . . . . . . . . . . . . . . . . . . . 107

DISPLAY/SUPPLIES & SERVICES

See Page 9

SJT ENT . . . . . . . . . . . .BACK COVER

2.7¢ Long Distance!

R/C TOYS HANDBAGS BAG CLOSEOUTS . . . . . . . . . . . . 83

FORUM123.COM

RC VARIETY. . . . . . . . . . . . . . . . 121 SOARING RC . . . . . . . . . . . . . . . . 76

SPECIAL FEATURES HOME & HOUSEWARE

FORUM AT ASD VEGAS . . . . . . . 20

CC WAREHOUSE . . . . . . . . . . . . 106 SJT ENT. . . . . . . . . . . .BACK COVER FORUM WORKSHOP . . . . . . . . . 50 HOTPRODUCTS.BIZ . . . . . . . . . . 13 E-STORE BUILDER . . . . . . . . . . . 80 E STORE SIGNS . . . . . . . . . . . . . 115 E-STORE SITES . . . . . . . . . . . . . . 90 FB CAMPAIGNS. . . . . . . . . . . . . . 94

INCENSE

READER RESPONSE . . . . . . . . . . 11

RETAILING NEWS . . . . . . . . . . . . 14

MYSTICAL MOMENTS . . . . . . . . 56 TRADE SHOW CALENDAR . . . . . 32

FIND IT ASIA. . . . . . . . . . . . . . . . 112 VD IMPORTERS. . . . . . . . . . . . . . 58 WHAT’S HOT . . . . . . . . . . . . . . . . 12 FORUM ADVISORS . . . . . . . . . . . 60 KWIK INC. . . . . . . . . . . . . . . . . . . 76 MEGA-U-BID . . . . . . . . . . . . . . . 62 NFIB ENROLL. . . . . . . . . . . . . . . 120

JEWELRY/ ACCESSORIES

Advertise in

PET PRODUCTS

POPULAR GREETINGS . . . . . . . . 18

EXP MERCHANT . . . . . . . . . . . . . 91 EXS CREDIT . . . . . . . . . . . . . . . . 118

NOVELTIES

Accept Credit Cards At Your Business.

NOAMB.COM See Page 107

Looking Thru Rose Colored Sunglasses

Sunny Trading See Page 53

DROPSHIP TO PROFITS!

SUNGLASSES CTS SUNGLASSES . . . . . . . . . . . . 73 PR SUNGLASSES . . . . . . . . . . . . . 22

1000’s of Items

See our ad on page 102

PROMOTIONAL REWARDS. . . . 86 BODY CANDY HQ . . . . . . . . . . . 111 SUNNY TRADING . . . . . . . . . . . . 53 WHOLESALERS: Increase Your Sales

By Advertising Here!

PROTECTION PLANS . . . . . . . . . 70 BUND JEWELRY. . . . . . . . . . . . . . 85

TRADE SHOWS SETON SIGNAGE . . . . . . . . . . . . 105 FTH WHOLESALE. . . . . . . . . . . . . 55 VACATION PROMOS . . . . . . . . . 30 HIPWHOLESALE.COM . . . . . . . . 69 ASD VEGAS SHOW . . . . . . . . . . .

MAHONE ASSOCIATES . . . . . . .

INT’L. JEWELRY. . . . . . . . . . . . . . 51 MIAMI MERCHANDISE SHOW .

DROPSHIPPERS JEWEL CLEARANCE . . . . . . . . . . 98 NORTON’S SHOWS. . . . . . . . . . .

DD BULK . . . . . . . . . . . . . . . . . . . . 95 DINODROPSHIP.COM . . . . . . . . 75 JEWELRY MINERS. . . . . . . . . . . . 77 OFF PRICE SHOW . . . . . . . . . . . .

631-754-5000

39 HOWDIE PARTNER! 43 16 43 35

Thar’s Money in Western Accessories

WESTERN EXPRESS See Our Ad on Pg. 17

DOBADROPSHIP.COM . . . . . . 102 JUDEE K CREATIONS . . . . . . . . . 16 TRADE SHOW CALENDER . . . . . 32 VISIT FORUM ON EZ DROPSHIP. . . . . . . . . . . . . . . . 28 MYFAVORITEBEADS.COM . . . . 67

E-CIGARETTES BUCK NAKED (AFG) . . . . . . . . . . 02 LIGHT E CIG . . . . . . . . . . . . . . . . 103

SHAKE WHOLESALE. . . . . . . . . . 66

THE INTERNET

View our latest books at

VIDEOS & DVD’S

www.bizbooks.org

DVD BUNDLE . . . . . . . . . . . . . . . . 96 Be In The Know!

PG 47

LIGHTERS

WATCHES & CLOCKS

LOGIC WHOLESALE . . . . . . . . . . 59 EAST WEST TRADING . . . . . . 24/25 TIME WHOLESALERS . . . . . . . . . 99

Trade Show Directory All Shows For 2015

www.forum123.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online Reach

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales

magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 200,000 page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 JUNE 2015 | RETAILERS FORUM MAGAZINE

PAGE 8 MARCH 2015 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

BONUS TRADE SHOW DISTRIBUTION 2015

retailers

JANUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

Biloxi Wholesale Show California Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show FEBRUARY

Louisville Gift Show Off Price Specialist Show San Francisco Gift Fair MARCH

ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show APRIL

Hawaii Merchandise Expo Miami Wholesale Show Minneapolis Gift & Variety Show MAY

Charlotte Gift & Variety Show National Stationery Show Off Price Show NY Value Price Expo, Atlantic City JUNE

Dallas Gift & Variety Show Norton’s Gift & Variety Show

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

JULY

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

California Gift Show Oklahoma City Wholesale Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show AUGUST

ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Orlando Gift Show Seattle Gift Show St. Louis Gift Show SEPTEMBER

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at over 50 trade shows

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com

Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Miami Wholesale Show Norton’s Gift & Variety Show OCTOBER

Galveston Gift & Variety Show Gulf Coast Gift & Variety Show Los Angeles Cash/Carry Show Minneapolis Gift & Variety Show Portland Christmas Show Portland Gift & Variety Show Seattle Christmas Show NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo IGES Pigeon Forge Show Norton’s Gift & Variety Show Ocean City Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER T HE memories as many long time readers shared their stories about THANKS FOR working with me over the last 34 years, responding to last month’s

anniversary issue. It’s been a great run and we are glad that our magazines have been so appreciated by retailers and wholesalers alike. Thank you!

THIS is the month of Dads and Grads. It is a great time for retailers who have come off a good Mother’s Day selling season and can roll right into the next money maker.

OUR job as business owners is to make sure that we have something for everyone in our stores. We need to be proactive with our shoppers and guide them into merchandise that will make them happy and make us profits.

While there may be less money spent on Dads than Moms (unfair!) there will still be a lot of sales to be had.

GIFTS for Dad range anywhere from fishing and sporting goods, grilling supplies and equipment to auto accessories and the like. Dads are generally easy to please and your shoppers will appreciate it if you set up a special section for their gifts in your store. Have too many exploding golf balls in your novelty area? What a fun dad gift that could be. Fill some mugs with candy, throw on a Father’s Day ribbon and presto, instant gift!

GRADUATION gifts are a little

more diverse and come in all sizes, shapes and colors.

People celebrate all types of graduations from preschools to high schools. So, the gifts can range from a Little Tykes push car to a nice shiny Mercedes 550!

ONE thing is certain, Father’s Day and Graduation Day will come this month and our stores have to be ready to showcase the right merchandise and service our shoppers. It’s never too late to add a quick sign to your window inviting shoppers to come in and browse your gift selection. Use your imagination and creativity on your displays and watch your sales increase.

ALWAYS be aware of new product trends in the marketplace. We are now seeing more new products hitting the market than we have seen over the last few years. This is an indication that the business climate has been improving and more manufacturers are investing in updated merchandise.

Keep in touch with your regular wholesalers as well as new ones to see what the latest merchandise is so you can get in on the ground floor.

THANKS again for a great Anniversary. Best of sales this season to you!

>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7 Page 10 JUNE 2015 | RETAILERS FORUM MAGAZINE

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

34

Years

1981-2015 RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign.

Entire contents copyright ©2015 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL ❒ 01. 1 Stop Wholesale ❒ 02. Backstage ❒ 13. Erazorbit Shirts ❒ 12. Just Wholesale ❒ 16. Karma Circle

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38. EXS Credit ❒ 68. NOAMB.com

FOOTWEAR ❒ All Advertisers in FOOTWEAR ❒ 37. 79 South China

❒ All Advertisers in INCENSE ❒ 41. Mystical Moments

GENERAL & VARIETY

JEWELRY & ACCESSORIES

❒ All Advertisers in

DISPLAYS/SUPPLIES

❒ 06. PCI

ELECTRONIC CIGARETTES

❒ All Advertisers in

❒ All Advertisers in

JEWELRY & ACCESSORIES

GENERAL & VARIETY

❒ 11. DVA Inc. ❒ 03. East West Trading ❒ 20. Inmar ❒ 07. Ramsons ❒ 26. VD Importers

DISPLAYS/SUPPLIES GREETING CARDS

❒ All Advertisers in

INCENSE

❒ All Advertisers in GREETING CARDS

❒ 50. Popular Greetings

HOME & HOUSE ❒ All Advertisers in

ELECTRONIC CIGARETTES

HOME & HOUSE

❒ 53. Buck Naked

❒ 04. SJT Wood Plaques

❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry ❒ 19. Judee K ❒ 05. My Favorite Beads

SUNGLASSES

❒ All Advertisers in SUNGLASSES ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading

WESTERN ACCESSORIES

❒ All Advertisers in

WESTERN ACCESSORIES

❒ 48. Western Express

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

Hottest Item of 2015 www.CTSWholesaleSunglasses.com • 1-800-796-3486

No Bluetooth Required

For more information, contact:

No Batteries Required CTS WHOLESALE SUNGLASSES

Wholesale: $6/each 1-800-796-3486

CTSWholesaleSunglasses.com Suggested Retail: $19.95/each

www.CTSWholesaleSunglasses.com • 1-800-796-3486

SUNNIES TO SELFIES

CTS Wholesale Sunglasses has been a leader in the sunglass business in our industry for many years. The company features 100’s of styles of designer style glasses at some of the most amazing prices ever in the marketplace. Imagine luxurious designs for $2.08 each! The sunglass line changes frequently and the company has no minimum order, which makes it great for small retailers and online sellers to stock a big variety.

ALWAYS keeping on top of the trends, CTS has just landed a great deal on the new SELFIE STICKS and is blowing them out as quickly as they can stock their warehouses. Everyone knows these, even President Obama - so the marketing is done for you. You just need to find a great supplier, and you have just done that!

Visit Our Online Catalog ~ Items Change Frequently ~ NO MINIMUM ORDERS

We Are the Direct Importer!

For more information, contact:

EAST WEST TRAIDNG 1-800-621-3635 www.Fujima.com www.Lucienne.com

For more information, contact:

FORUM PUBLISHING www.Forum123.com 1-800-635-7654

SMOKIN’ PROFITS

OUR long time friends and advertisers at East West Trading truly have one of the largest lines of smoking products and accessories that you will find in the business. If you travel the trade show circuit you will instantly recognize their well stocked booths, smiling faces and knowledgeable service.

THEIR new line of Diplite Smoke Eater candles is one of the hottest products for smokers and those who want to dissipate the smoke odor from their environments. These uniquely scented candles are ideal to mask cigarette, cigar and pipe odors. And, best of all they simply do not just add another odor to the air, they freshen and mask the offending odor in an effective and pleasant way.

TABLE top displays ready for retail are available now.

NAVIGATE THE TRADE SHOWS

TO be successful in your business you need to keep on top of all of the new merchandise as well as continually check for suppliers and manufacturers to suit your needs. Trade shows are the number one way to keep on top of everything and grow your profits.

IF you are a retailer, you need to meet the suppliers and physically see the merchandise you are considering to bring into your business.

IF you are a wholesaler, you need to know where the best trade shows are and how to get spaces to exhibit your goods and meet new buyers.

OUR 2015 Trade Show Directory provides dates, names, addresses and contact information including websites and profiles and attendance numbers for thousands of merchandise shows in the USA. Best of all, it’s only $39.95 for the year! Online at: www.Forum123.com or phone your order in to: 800-635-7654.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz * Get listed: 800-635-7654 Page 12 JUNE 2015 | RETAILERS FORUM MAGAZINE

irst F s ’ y r t e Indus

Th

” k o o B k o o

“L

www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links

Another innovative idea from

FORUM PUBLISHING COMPANY

1-800-635-7654

forumpublishing@gmail.com All Wholesale – All The Time®

China Sues Alibaba for $129K

CHINA’S e-commerce giant, Alibaba Group, has been fined $129,000 by the price bureau in Zhejiang for violations by third-party sellers during promotions on its e-commerce platforms.

THE fines come from a special “Singles Day” promotion that is run every year which is very similar to cyber-Monday and Black Friday in the United states. Over $9 billion was sold during last year’s event and research shows that the company was also fined in 2014 and 2014 as well.

THE 27,000 vendors featured on Alibaba’s Singles’ Day shopping sites hope to boost sales but some have complained that discounts and cut-throat corporate rivalry undercut the benefits. What? The Chinese marketplace creating crazy and often unfair competition? Really?

ALIBABA has been in the news quite often and back in 2011 was hit by a scandal when sales staff colluded with professional criminals to defraud foreign customers, leading to multiple arrests and the resignation of their Chief Executive.

THE company was also publicly taken to task for failing to control the sale of counterfeit merchandise on its platforms, a problem especially of interest to regulators in the United States as Alibaba joined the stock market here. Shares have lost more than a fifth so far this year, with analysts citing concern over counterfeits as well as lackluster third quarter earnings.

Ransomware A Threat To Small Businesses

MORE and more small businesses have been falling victim to “ransomware,” in which malicious computer codes lock up files with cybercriminals demanding to free them for a ransom. The rogue computer code can quickly spread from a single computer to the server and even the system backup files, creating havoc for business owners.

ONCE the files are locked up a pop up screen comes on which demands that you pay $400 within 72 hours to unlock the data. The ransom is usually set so low that most businesses just pay it rather than try to break the codes which can take thousands of hours and a great deal more money and resources.

THE victims are told to pay via a MoneyGram card and within an hour after its purchase a program that unencrypts the data starts running. Typically at the end of this there are no files stolen or breached but it can take days or weeks to reorganize files and data on your system.

SMALL businesses are typically more vulnerable to these attacks since they often has less sophisticated security in place on their computers. The cybercriminals have even started “franchising out” the exploit kits allowing other criminals to earn money while attacking computers around the world. The virus typically starts with a fraudulent email that contains the program.

Retailing Tidbits

ONLINE buying is still growing at a fast clip, but it was discovered that while shoppers find e-commerce convenient, over 37% of consumers don’t want to input credit card information online - and another 46 percent don’t want to pay shipping costs.

TRY to be nice! A&M Supermarkets wanted to reward employees with event tickets like Super Bowl and baseball games but learned that over 7,000 were diverted and resold. The former senior vice president of marketing even pled guilty to wire fraud and pocketing more than $1.2 million. Maybe they should run their promotions like in the old days with a free turkey or chicken in everyone’s pot - or S&H Green Stamps! Remember those? Boy, am I old!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 JUNE 2015 | RETAILERS FORUM MAGAZINE

Stay Informed S

urceS for General & variety StoreS www.retailersforum.com

retailers

HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS

VOL. 29 NO. 9 JANUARY 2010

retailers

Wholesale Merchandise

Hot New Products

Industry News

Trade Show Calendar

Retailing Tips

And Much More…

SUBSCRIBE TODAY! www.Forum123.com

1 Year (12 Issues).....$30

CALL TOLL FREE: 800-635-7654 • Fax 631-754-0630

Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721

o MONEY ORDER o CHECK Address__________________________________________ o CREDIT CARD Name ___________________________________________ ________________________________________________

Card No._____________________________ Exp ________

City/State___________________________ Zip ___________

Signature _______________________________________

Want More Info? Circle #19 on page 11 • www.Vendor411.com

www.asiaamericatradeshow.com

Page 16 JUNE 2015 | RETAILERS FORUM MAGAZINE

www.miamiwholesaleshow.com

Want More Info? Circle #48 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 17

STyle in FaShion inc.

Rush Wholesale

WeST-Side deSignS

We import Ladies Garments from Thailand, India, & China.

Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.

We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size.

Sample package $300

We also carry Belly Dance & Zumba outfits in lots of different styles.

Quantity Discounts Available

We carry Winter Sweaters & Jackets at moderate prices

Bulk Discounts Beauty Supplies long & strong Treatment Set 42 Sets - 126 Bottles

$138600

Military caps

Emergency Flashlights 100@ $47500

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9 Dz. Asst

$75060

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321 Olympic Blvd. Los Angeles, CA 90015

100 lb. Bulk

(213) 624-9728 - (213) 488-1896 Fax: (213) 624-2115 - (213) 488-3398 email: Andy@StyleInFashion.com

Hair Care • Beauty • Military • Jewelry • Household • Shapewear

www.StyleinFashion.com

www.Rushsuppliers.com

Tel:

View Our Catalog Online or Call for Catalog

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ORDER ONLINE TODAY! www.populargreetings.com Most Cards are Foil and Embossed

29 25¢ ¢

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Free Shipping on online orders over $100 Choose by design! Everyday Cards & Assortments Also Now On Web, Gift Bags, Cello, Gift Wrap Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 Want More Info? Circle #50 on page 11 • www.Vendor411.com

Page 18 JUNE 2015 | RETAILERS FORUM MAGAZINE

RAMSON’S IMPORTS, INC. 5159 Sinclair Road ,Columbus ,OH 43229 3’x 5’ Flags $2.50 Each Min.100 pcs

(614) 846-4447 FAX: (614) 846-4809

www.RIOhio.com Email:info@RIOhio.com

Bumper Sticker $13.50 dz

$18.00 dz

$3.50 Each

$48.00 dz

$3.50 Each

$4.50 Each

3’x5’Embroidered Flags $14.00 Each

Garden Flags 48.00 dz

View our 148 page Catalog online ! www.RIOhio.com

WindSocks $48.00 dz

Min.Order $150.00

Hat Pins $5.00 dz

$18.00 dz

Visit Us:

$10.00 Each

Las Vegas Variety Merchandise Show August 2 -5, 2015 Las Vegas Convention Center. Value & Variety section Las Vegas, NV

$12.00 dz

$9.00 dz

8” x 12” Metal Signs $36.00 dz Metal Sign $4.50 each 12”x12” Signs $21.00 dz

$3.50 ea

Tri-Fold $5.00 Each

12”x18” Metal Sign $5.00 each

Metal Plates $27.00 dz

5” Patches $36.00 dz

$42.00 dz

$30.00 ut/72pcs

3’x 5’ Flags $21.00 dz $2.50Each/100pcs

$30.00 ut 72 pcs

$5.50 Each

$6.75 Each

$18.00 dz

Belt Buckles $36.00 dz

Rings

3pc Magnet $5.25 Each

$5.00 Each

12”x17”$4.50 each 8” x 12” Parking Sign $18.00 dz $5.00 dz

$15.00 dz

Hat Pins Also sold by the dozen!

Leather Bracelet $18.00 dz

Garden Flags $48.00 dz $15.00 dz

$24.00 dz

36 pc Stainless Steel $30.00 unit

12”x18” Metal Signs $5.50 Each

36 pcBiker Ring $39.00 unit

Metal Signs $6.00 Each

1ut/5 dz Mood Rings $33.00 unit

Playing Cards $18.00 dz

Puka Bead Necklaces $27.00 dz

$21.00 dz

3’x5’Embroidered Flags $24.00 ut/24 pcs $14.00 Each

$6.50 Each

10”-11” Patches $6.00 Each

Leather Wallets $5.50 each

$42.00 dz

Belt Buckles $39.00 dz

Want More Info? Circle #07 on page 11 • www.Vendor411.com

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Page 22 JUNE 2015 | RETAILERS FORUM MAGAZINE

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Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines

East West Trading Corp. Ltd.

Importers • Exporters • Distributors Phone: 800-621-3635 • Fax: 855-900-4848 www.FujimaUSA.com • www.Lucienne.com

Want More Info? Circle #03 on page 11 • www.Vendor411.com

Page 24 JUNE 2015 | RETAILERS FORUM MAGAZINE

Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders

RYO Machines

Want More Info? Circle #03 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 25

www.HeavenlySuits.com Full Collection of Designer Top Quality Church Suits for Women and Men

Davey Crockett Hats sell by the tens of thousands only $350 each

Silver Fox tails are a good seller

Women’s Lavishly Trimmed Suit

Dressy Denim w/Sequins

By Donna Vinci

By DV Jeans

Sell for $538 Your CoSt $269

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Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com www.dvawholesale.com

Electronics Housewares General Merchandise Shoes Health & Beauty Seasonal Automotive

Leopard Rabbit Skin

We have: Red Fox Tails, Coyote tails, White tails, Raccoon tails, and more...

Rabbit skins come in White, Natural colors, Cheetah, Tiger, Leopard, Ocelot and Black.

Largest Fur Tail dealer with over a million tails at low wholesale only prices. $100 min. Free Price List

Strips Inc. http://stripsinc.tripod.com Tel: (718) 786-3381 | Fax: (718) 786-0203

1988-2014

727-447-4147

Stay up to the Minute with DVA Deal Alerts www.facebook.com/DVAFL www.twitter.com/dvaspecial www.linkedin.com/company/dva

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Export Available Walk-ins Welcome

DVA, Inc. 31541 US Highway 19 North Palm Harbor, FL 34684 727-447-4147

www.dvawholesale.com Call 727-447-4147 or Email liquidations@dva.com for Manifests and Current Inventory Want More Info? Circle #11 on page 11 • www.Vendor411.com

Page 26 JUNE 2015 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #37 on page 11 • www.Vendor411.com

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Government Auctions & Foreclosures!

MARSHAL AUCTIONS Every year, vehicles are seized by the U.S. Department of Justice and/or U.S. Courts.

Online and in all 50 states the U.S. Marshals Service offers property for sale to the public which has been forfeited under laws enforced or administered by the United States Department of Justice, its investigative agencies (Drug Enforcement Administration, Federal Bureau of Investigation, and Immigration and Naturalization Service, Bureau of Alcohol, Tobacco and Firearms), and certain other federal law enforcement agencies.

When you become a member of Marshal Auctions, you get state by state listings of all the Marshal Auctions, Government Auctions, and other auctions for all 50 states, so no matter what state you are in you will find vehicles for sale near you. We also include the online Marshal Auction listings and Government Auction listings which you can bid on from anywhere.

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www.AuctionFinder.net Page 28 JUNE 2015 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #16 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 29

every Day’s a treat!

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Page 30 JUNE 2015 | RETAILERS FORUM MAGAZINE

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Bentonville, AR • Phoenix, AZ • Fullerton, CA • Manteca, CA • Lakeland, FL • Atlanta, GA • Fishers, IN Ft Wayne, IN • Taunton, MA • Olive Branch, MS • Rural Hall, NC • Johnstown, NY • Clackamas, OR Allentown, PA • Carlisle, PA • Ft. Worth, TX • Fredericksburg, VA

Want More Info? Circle #26 on page 11 • www.Vendor411.com

INDUSTRY TRADE SHOWS

JULY 2015

Advertising & Marketing ASI Show - Chicago Show Date: Jul 15-16 Management: ASI Shows, Inc. 4800 Street Rd. Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com Location: McCormick Center, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Imprinted specialties and promotional merchandise.

Apparel Transworld’s Jewelry, Fashion, Accessories & Home Décor Show Show Date: Jul 16-19

Management: Transworld Exhibits, Inc. 1850 Oak St. Northfield, IL 60093 Tel: 847/446-8483 Fax: 847/446-3523 www.transworldexhibits. com Location: Donald E. Stevens Convention Center, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show features a variety of gifts, jewelry, and general merchandise. This is a cash and carry show.

Swimwear Show Show Date: Jul 18-21 Management: Swimwear Association of Florida 777 NW 72nd, Ste. 3-CC-56 Miami, FL 33126 Tel: 305/262-4556 Fax: 305/262-1160 www.swimshow.com

Page 32 JUNE 2015 | RETAILERS FORUM MAGAZINE

Location: Miami Beach Convention Center, Miami, FL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Swimwear of all types.

MRket Show Date: Jul 19-21 Management: Business Journals, Inc. 50 Day St. Norwalk, CT 06854 Tel: 800/358-6678 Fax: 203/852-8175 www.fameshows.com Location: Jacob K. Javits Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: This well attended show is a global marketplace for discerning menswear brands. Featuring clothing, footwear, sportswear and accessories.

SPO NSO RED BY:

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Editorial Manager

JULY 2015 The Printwear Show Show Date: Jul 23-25 Management: National Business Media P.O. Box 1416 Broomfield, CO 80038 Tel: 303/469-0424 Fax: 303/469-5730 www.nbmshows.com Location: Long Beach Convention Center, Long Beach, CA Est. Exhibitors: N/A

Business Cards • Flyers Catalogs • More

www.ForumPrinters.com INSTANT On-Line Estimates

Est. Attendance: N/A Profile: Print wear and digital graphics.

American Crafts Council, Inc. 72 Spring St. 6 Fl. New York, NY 10012

Arts & Crafts

Tel: 212/274-0630 Fax: 212/274-0650 www.craftcouncil.org

ACC Craft Fair San Francisco

Location: Fort Mason

Show Date: Jul 31-Aug 2 Management:

Est. Exhibitors: 300

Center, San Francisco, CA Est. Attendance: 11,500

❑ Please Send 2015 Show Directory PRINTED Book for: $39.95 + $7 Shipping = $46.95 ❑ Please Send 2015 Show Directory via email in PDF Format for: $39.95 Your Name ❑ MONEY ORDER ❑ CHECK ❑ CREDIT CARD Address City/State Email (for PDF)

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RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 33

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Profile: Crafts people from around the United States will converge here to show and sell their latest creations to retailers who attend this show.

Open to the public.

The Craftsmen’s Classic Arts & Crafts Festival Show Date: Jul 31-Aug 2 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: Myrtle Beach Convention Center, Myrtle Beach, SC Est. Exhibitors: 250 Est. Attendance: 20,000 Profile: Features thousands of original crafts and fine art, showcasing Made-inAmerica products such as pottery, toys, leathercraft, jewelry and more.

Open to public and trade.

INDUSTRY TRADE SHOWS

JULY 2015 Business Society for Human Resource Management Annual Conference & Exhibition Show Date: Jun 28-Jul 1 Management: Society for Human Resource Management 1800 Duke St. Alexandria, VA 22314 Tel: 703/548-3440 Fax: 703/535-6490 www.shrm.org Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 700 Est. Attendance: 12,000 Profile: This conference is designed for individuals who share an interest in human resource management and professionals who are committed to their future.

ASI Show - Chicago Show Date: Jul 15-16 Management: ASI Shows, Inc.

Page 34 JUNE 2015 | RETAILERS FORUM MAGAZINE

4800 Street Rd.Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com Location: McCormick Place, Chicago, IL Est. Exhibitors: 400 Est. Attendance: 6,000 Profile: Imprinted sportswear specialties show.

Destination Marketing Assn. International Convention Show Date: Jul 15-17 Management: Destination Marketing Association 2025 M Street NW, Suite 500 Washington, DC 20036 Tel: 202/296-7888 Fax: 202/296-7889 www.destinationmarketing.org Location: Austin, TX (Call for Site) Est. Exhibitors: N/A Est. Attendance: N/A Profile: Meeting planners and convention services will be exhibited at this event.

Order-Writing. Immediate. Affordable. Fashionable.

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for Sunglasses & Readers

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JULY 2015

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AOAC International Meeting & Exposition – Southern Great Reader Styles, Sun Readers & Bifocals

Show Date: Jul 22-23 AOAC International 481 N. Frederick Ave., Ste. 500 Gaithersburg, MD 20877-2417 Tel: 301/924-7077 Fax: 301/924-7089 www.aoac.org Location: Rockville, MD (Call for Site) Est. Exhibitors: N/A Est. Attendance: N/A Profile: Analytical equipment, supplies and computer manufacturers, publishers and associates.

Electronics ISTE Educational Computing Conference Show Date: Jun 28-Jul 1 Management: National Educational Computing Association 245 W. Fifth Ave. Eugene, OR 97401 Tel: 541/434-9590 Fax: 541/434-9589

www.iste.org Location: Philadelphia Convention Center, Philadelphia, PA Est. Exhibitors: 425 Est. Attendance: 12,500 Profile: This conference explores many innovations in the use of technology in education and their impact on learning in different environments.

USENIX Annual Technical Conference Show Date: Jul 8-10 Management: USENIX Association 2560 Ninth St., Ste. 215 Berkeley, CA 94710 Tel: 510/528-8649 Fax: 510/548-5738 www.usenix.org/events Location: Hyatt Regency, Santa Clarita, CA Est. Exhibitors: N/A Est. Attendance: 850 Profile: Groundbreaking research and cutting edge practices in technology will be explored and exhibited.

SEMICON/West Show Date: Jul 14-16 Management:

Page 36 JUNE 2015 | RETAILERS FORUM MAGAZINE

Semiconductor Equipment & Materials International Global Headquarters 3801 Zanker Road San Jose, CA Tel: 408/943-6900 Fax: 408/428-9600 www.semi.org Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: 1,200 Est. Attendance: 50,000 Profile: Exhibitors at this show will be showcasing products and services used in the manufacture of semiconductors and flat panel display.

Administrative Assistant Annual Convention Show Date: Jul 25-29 Management: International Association of Administrative Profession 10502 NW Ambassador Dr. Kansas City, MO 164153 Tel: 816/891-6600 Fax: 816/891-9118 www.iaap-hq.org Location: Louisville Convention Center, Louisville, KY Est. Exhibitors: 45 Est. Attendance: 1,800

SPONSOR E D BY:

INDUSTRY TRADE SHOWS

JULY 2015 Profile: This show will feature business and office products, word processors and much more.

Food & Beverage Hawaii Lodging, Hospitality and Foodservice Expo Show Date: Jul 8-9 Management: Douglas Trade Shows Management P.O. Box 1247 Kaneohe, HI 96744 Tel: 808/254-1773 Fax: 808/254-3324 www. douglastradeshows.com Location: Blaisdell Exhibition Center, Honolulu, HI Est. Exhibitors: 240 Est. Attendance: 5,000 Profile: The most important industry event of the year with 5000 trade buyers in attendance. Featured are uniforms and supplies for hotels and restaurants.

Everything

$599

or Less! www.599Wholesale.com

Atlanta Gourmet Show Show Date: Jul 8-12 Management: AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-3000 Fax: 404/220-3030 www.americasmart.com Location: Atlanta Market Center (Merchandise Mart, Apparel Mart, Gift Mart, INFORUM) Est. Exhibitors: 250 Est. Attendance: 15,000 Profile: This show will be offering retailers more than 250 exhibits of specialty food and related items, confections, beverages, snacks, condiments, ready to eat gourmet foods and accessories.

The IFT Food Expo Show Date: Jul 11-14 Management: Institute of Food Technologists 525 W. Van Buren, Ste. 1000 Chicago, IL 60607 Tel: 312/782-8424 Fax: 312/782-8348

www.ift.org Location: McCormick Place, Chicago IL Est. Exhibitors: 950 Est. Attendance: 2,000 Profile: Manufacturers and suppliers of food ingredient equipment, laboratory equipment, supplies and other services rendered to the food processing industry.

Cigar and Pipe Retailers Show Show Date: Jul 17-21 Management: Retail Tobacco Dealers of America 12 Galloway Ave., Ste. 1B Cockeysville, MD 21030 Tel: 410/628-16744 Fax: 410/628-1679 www.rtda.org Location: Morial Convention Center, New Orleans, LA Est. Exhibitors: 300 Est. Attendance: 4,500 Profile: This is the annual trade show for the benefit of association members selling premium tobacco products including cigars, pipes and gift items. Not open to the public.

RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 37

S PO N SO R ED BY:

Find Everything

WHOLESALE www.WholesaleSources.com PREMIUM FREE SEARCH ENGINE

Food Service Conference Show Date: Jul 24-26 Management: Produce Marketing Association 1500 Casho Mill Rd Newark, DE 19711 Tel: 302/738-7100 Fax: 302/731-2409 www.pma.com Location: Monterery Conference Center, Monterey, CA Est. Exhibitors: 600 Est. Attendance: 16,000 Profile: A not-for-profit trade association serving the fresh produce and floral industry, sponsors this informational forum of fresh produces and related items.

Gifts & Variety Atlanta International Gift & Home Furnishing Market Show Date: Jul 9-13 Management:

INDUSTRY TRADE SHOWS

JULY 2015 AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2201 Fax: 404/220-2450 www.americasmart.com Location: America’s Mart, Atlanta, GA Est. Exhibitors: 2,200 Est. Attendance: 47,000 Profile: Manufacturers and wholesalers exhibiting their products and services to attending gift shop owners.

Gift & Home Market at the LA Mart Show Date: Jul 15-20 Management: L.A. Mart 1933 S. Broadway, Ste. 244 Los Angeles, CA 90007 Tel: 213/763-5800 Fax: 213/763-5881 www. californiamarketcenter. com Location: L.A. Mart, Los Angeles, CA Est. Exhibitors: 300 Est. Attendance: 25,000

Page 38 JUNE 2015 | RETAILERS FORUM MAGAZINE

Profile: 300 showrooms featuring seminars, workshops for buyers, new products, discounts and more.

California Gift Show Show Date: Jul 17-20 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Los Angeles Convention & Exhibition Center, Los Angeles, CA Est. Exhibitors: 1,000 Est. Attendance: 30,000 Profile: This show is held twice annually and has manufacturers of gifts, crafts, tabletop accessories, etc. who attract buyers from all 50 states and 40 foreign countries, giftware from around the world.

Philadelphia Gift Show Show Date: Jul 19-22 Management:

Find everything from A to Z. ASD brings the world’s widest variety of merchandise together in one efficient tradeshow. With 2,800+ vendors showcasing their latest offerings, only ASD lets you shop and compare core merchandise and find unique lines in new categories to freshen your product mix, increase impulse sales and boost your bottom line–all in one easy trip to Las Vegas.

Register Today www.ASDonline.com Use Promo Code: SMM

August 2-5, 2015 | Las Vegas Convention Center | Las Vegas, Nevada March 16-19, 2014 | Las Vegas Convention Center | Las Vegas, Nevada Gift & Toy | Health & Beauty | Fashion & Accessories | Home & Home Décor | Jewelry / Cash & Carry | Value & Variety

S PO N SO R ED BY:

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#1 Sunglasses Distributor Reading Glasses & Display

SOURCE

for Sunglasses & Readers

www.PRsunglasses.com 1-800-777-7656

JULY 2015

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Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Philadelphia Convention Center, Oaks, PA Est. Exhibitors: 500 Est. Attendance: 10,000 Profile: All category gift show, the largest gift show in the mid-Atlantic region.

Great Reader Styles, Sun Readers & Bifocals

Just Kidstuff & The Museum Source - West Show Date: Jul 25-28 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6180 www.glmshows.com Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: 2,000 Est. Attendance: 26,000

Profile: Just Kidstuff features juvenile merchandise including furniture, toys, gifts and accessories for ages newborn through teen.

The museum gift shops including books, ethnic and craft items, calendars, novelties, posters and more.

San Francisco International Gift Fair Show Date: Jul 25-28 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: 2,000 Est. Attendance: 26,000 Profile: Features gifts and decorative accessories, jewelry, souvenirs, gourmet items, and other products.

Windy City Gift Show Show Date: Jul 25-28

Page 40 JUNE 2015 | RETAILERS FORUM MAGAZINE

Management: Fairchild -Urban Expositions, Inc. 1395 S. Marietta Pkwy., Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 678/285-3976 Fax: 678/285-7469 www.urban-expo.com Location: Donald Stephens Convention Venter, Rosemont, IL Est. Exhibitors: 750 Est. Attendance: 10,000 Profile: This extensive Midwestern show features manufacturers and distributors displaying china, glassware, gifts, decorative accessories, and other related items.

Home & House Atlanta Int’l. Area Rug Market Show Date: Jul 8-11 Management: AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 440/220-2201 Fax: 440/220-2450 www.americasmart.com Location: Atlanta Market Center, Atlanta, GA

SPO NSO RED BY:

INDUSTRY TRADE SHOWS

Christa Angel

JULY 2015 Est. Exhibitors: N/A Est. Attendance: N/A Profile: Rugs of all types will be displayed at this show.

Atlanta International Gift & Home Furnishing Market Show Date: Jul 9-13 Management: AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2201 Fax: 404/220-2450 www.americasmart.com Location: America’s Mart, Atlanta, GA Est. Exhibitors: 2,200 Est. Attendance: 47,000 Profile: Manufacturers and wholesalers exhibiting their products and services to attending gift shop owners.

Transworld’s Jewelry, Fashion, Accessories & Home Décor Show Show Date: Jul 16-19 Management: Transworld Exhibits, Inc. 1850 Oak St. Northfield, IL 60093

WHOLESALE PRINTING Editorial Manager

Business Cards • Flyers Catalogs • More

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Tel: 847/446-8434 Fax: 847/446-3523 www.transworldexhibits.com Location: Renaissance, Schaumburg, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: House wares and giftware will be exhibited at this show. A jewelry showcase runs concurrent with this expo.

California Gift Show Show Date: Jul 17-20 Management: California Gift Shows 888 S. Figueroa St., Ste. 600 Los Angeles, CA 90017 Tel: 800/395-3901 Fax: 213/747-6182 www.californiagiftshow.com Location: Los Angeles Convention & Exhibition Center, Los Angeles, CA Est. Exhibitors: 1,000 Est. Attendance: 30,000 Profile: This show is held twice annually and features manufacturers of decorative accessories, gifts, souvenirs, etc. who attract retail buyers from all 50 states and 40 foreign countries.

Sourcing Expo Home Textiles Show Show Date: Jul 21-23 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: This is a showcase for furniture designers.

San Francisco International Gift Fair Show Date: Jul 25-28 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: The Moscone Convention Center, San Francisco, CA Est. Exhibitors: N/A Est. Attendance: N/A

RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 41

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Jewelry & Accessories Intergem International Gem & Jewelry Show Show Date: Jul 3-5 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Royal Plaza Best Western, Marlborough, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

Intergem International Gem & Jewelry Show Show Date: Jul 3-5

INDUSTRY TRADE SHOWS

JULY 2015 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.cfom Location: Pasadena Convention Center, Pasadena, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

Atlanta International Gift & Home Furnishings Market Show Date: Jul 9-13 Management: AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2223 Fax: 404/220-2450 www.americasmart.com Location: Atlanta Market Center, Atlanta, GA Est. Exhibitors: 22,000 Est. Attendance: 42,000

Page 42 JUNE 2015 | RETAILERS FORUM MAGAZINE

Profile: This large trade show features manufacturers, representatives, wholesalers and distributors displaying merchandise ranging from collectibles and stationary items to wearable and home furnishings.

Business to Business Gem Trade Show - Detroit Show Date: Jul 10-12 Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Embassy Suites, Detroit, MI Est. Exhibitors: 125 Est. Attendance: 3,000 Profile: Business Gem Trade.

Intergem International Gem & Jewelry Bead Show Show Date: Jul 10-12 Management: International Gem & Jewelry Show, Inc.

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120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: San Mateo Events Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

Intergem International Gem & Jewelry Show Show Date: Jul 10-12 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Seattle Center, Seattle, WA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

Transworld’s Jewelry, Fashion, Accessories & Home Décor Show Show Date: Jul 16-19 Management: Transworld Exhibits, Inc. 1850 Oak St. Northfield, IL 60093 Tel: 847/446-8483 Fax: 847/446-3523 www.transworldexhibits.com Location: Donald E. Stevens Convention Center, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show features a variety of gifts, jewelry, and general merchandise. This is a cash and carry show.

California Gift Show Show Date: Jul 17-20 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Los Angeles Convention & Exhibition Center, Los Angeles, CA

Page 44 JUNE 2015 | RETAILERS FORUM MAGAZINE

Est. Exhibitors: 1000 Est. Attendance: 30,000 Profile: This extremely popular show will be featuring manufacturers and suppliers displaying their most updated lines of jewelry and gift items.

Business to Business Gem Trade Show – Franklin, NC Show Date: Jul 23-26 Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Watauga Festival Center, Franklin, NC Est. Exhibitors: 60 Est. Attendance: 770 Profile: This show specializes in gems, jewelry lapidary equipment and specimens. **All G&LW shows are wholesale only copy of business or resale certificate required**.

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Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: 2,000 Est. Attendance: 25,000 Profile: Wholesalers of a wide variety of fine and costume jewelry will be exhibiting.

Management: VNU Expositions One Penn Plaza New York, NY 10119 Tel: 212/615-2937 Fax: 212/615-2836 www.ja-newyork.com Location: Jacob K Javits Center, New York, NY Est. Exhibitors: 1,350 Est. Attendance: 12,000 Profile: Over 1200 exhibitors from more than 20 countries have fine jewelry, watches, precious stones and jewelry services on display.

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Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Cross Street Commerce Center, Spruce Pine, NC Est. Exhibitors: 60 Est. Attendance: 770 Profile: This show specializes in gems, jewelry lapidary equipment and specimens. **All G&LW shows are wholesale only copy of business or resale certificate required**.

ACC Craft Fair San Francisco Show Date: Jul 31-Aug 2 Management: American Crafts Council, Inc. 72 Spring Street, 6 FL New York, NY 10012 Tel: 212/274-0630 Fax: 212/274-0650 www.craftcouncil.org Location: (Call for Site), San Francisco, CA Est. Exhibitors: 300 Est. Attendance: 11,500

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Toys & Hobbies California Gift Show Show Date: Jul 17-20 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067 Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Los Angeles Convention Center, Los Angeles, CA Est. Exhibitors: 2,100 Est. Attendance: 42,000 Profile: This show features manufacturers of gifts, jewelry, stationery, crafts and much more.

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Show Date: Jul 25-28 Management: George Little Management 10 Bank St., Ste. 1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.urban-expo.com Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: 5,000 Est. Attendance: 30,000 Profile: This show is a wholesale convention where manufacturers display products such as general giftware, crafts, floral items, decorative accessories and jewelry.

Show Date: Jul 31-Aug 2 Management: Bick International P.O. Box 854 Van Nuys, CA 91408 Tel: 818/998-6496 Fax: 818/988-4337 www.bickinternational.com Location: Orleans Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: This expo has dealers selling and promoting stamps and related products to collectors and enthusiasts..

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FORUM WORKSHOP

Getting & Keeping Your Shoppers in ANY Economy

THE BEST AT THE ART OF WINNING

The World Institute for Service Excellence recently came out with a recognition list. Every two years, the Institute updates its list based on these eight areas in which an organization must demonstrate excellence:

7. recognition within their respective industry and/or global operating environment by peers and/or other evaluating entities 8. having programs-efforts in place for a period of years

1. quality product-service delivery 2. customer relations 3. employee feedback system(s) 4. employee motivational-incentive performance programs 5. sales and marketing programs (consumer-trade) 6. communications to employees and customers

In selecting the cases, multiple factors were taken into consideration. These include: 1. a desire to provide examples with direct employee involvement that demonstrated the promises within this text in terms of dealing with the delivery points of encounter through established programs; 2. cases that demonstrated a relationship between customer recognition and employee motivational programs, resulting in measurable gains in sales or market share;

Page 50 JUNE 2015 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP 3. both internal and external “communications” programs which reached their respective targets successfully; and 4. an intentional mix of industries and companies to provide multiple case examples, from global, to national, to regional-local, and from very large to very small in scope.

Special focus was placed on the consumers’ perspective in finalizing selections. In essence, these are the “consumers’ choice” of organizations which meet their needs the best.

Millions of consumers have responded positively to their sales and marketing messages. They have retained customers and taken market share with their proven strategies. Make your own list of what you can do to keep customers and gain market share.

As you look over the list of companies, think about your own experiences as a consumer of these firms’ products and services. What have these companies done to win or lose you as a customer? Note how these firms recognize their customers’ needs, perform to keep these customers, win new customers, take market share, employ different strategies relative to demand, use sales techniques, and become the winners in a highly competitive world marketplace. continued...

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FORUM WORKSHOP It should be noted there are many firms that could be recognized for their quality programs, customer-sales efforts and service excellence achievements.

Many have been recognized in other works, through the various award programs, and in case studies over the years.

The fact of the matter is that quality and service excellence is now a focal point and driving force for many organizations around the globe. More than one or two organizations stand out in virtually every industry. This is a tribute to our improving business society – as both business and government sectors continue to strive for quality. Let’s now look at a few extraordinary case examples.

CASE EXAMPLES

The companies profiled here exemplify all key principles discussed in this text. They stand out in product-

service quality, delivery, sales and marketing. They are “customer focused,” instead of “self-focused.” They recognize the employee as the key asset in keeping customers in good times and bad. They are the best at what they do – the winners.

AMERICAN EXPRESS American Express has long believed should be the goal of its businesses worldwide. The Chairman of the company also carries the title of Chief Quality Officer to help convey this goal to the entire organization. American Express goes beyond the signals and supports their quality performance with a lot of substance, all focused on one goal – better customer service.

Basic substance begins with superior training (at their “quality university”) and full support of senior management. continued...

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FORUM WORKSHOP American Express publishes an annual quality management report. Its focus is to emphasize that the corporation is in the customer service business. Employees are routinely expected to go beyond the normal procedures to provide outstanding customer service. Those who do are recognized by a corporate award program.

Like many service organizations, American Express has numerous customer bases to address.

The two largest are their cardholders and those who use their worldwide travel services. Necessarily, a lot of time is devoted to see that the relationship between these two provide

synergy instead of becoming a source of conflict.

American Express recognizes and practices the steps to customer satisfaction successfully with an immense and diverse group of customers around the globe. It focuses on such customers’ needs as timeliness, accuracy, responsiveness, and immediate resolution at the first point of encounter.

Customer satisfaction is constantly monitored and, when new customer needs emerge, new services are implemented to meet these needs. These new services come from one principal source according to company executives, who at the first International Quality Service Summit stated, “Virtually every new service introduced by American Express during the past ten years came directly from the suggestions and expressed needs of the customers themselves.”

In addition to listening to their customers, American continued...

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FORUM WORKSHOP Express employees are asked to spend 10% of their time striving to improve their job of delivery service. The result is many internal and procedural changes resulting ultimately in better service to the customers.

To sell consumers on American Express requires a multifaceted marketing approach. For the end user (actual cardholders and prospective new cardholders), American Express has employed an arsenal of marketing messages and weaponry. Advertising has imprinted messages such as:

“DON’T LEAVE HOME WITHOUT IT!”

American Express sincerely believes that the key to success begins with not only pride and motivation of the employees, but with ongoing research into both job enhancement and customer- needs identification. It utilizes sophisticated research techniques and the latest technology to quantitatively assess the needs of the customer. From these assessments delivery of service improvements and new services are developed for its card membership. Ultimately, American Express wants its customers to feel that it is the only company they want to do business with.

in just about every American’s memory bank. More messages associated with service, reliability, prestige, and acceptability are directed at the end user as both retention and trial marketing mechanisms. Its marketing messages address the conscious and subconscious needs of virtually every market segment. Regardless of the promotional or sell strength, the image is constantly reinforced – an image of quality, competence and service excellence on an array of services. continued...

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FORUM WORKSHOP You can probably recall the television commercial showing a world traveler receiving his prescription by calling American Express’s global assistance line.

American Express deals with virtually every customer character type on earth, yet there are certain common elements to their success formula. These include getting employees involved to better their jobs so they can better service the customer; a passion for listening to the customers’ needs and responding with action and implementation of new services promptly, accurately and with dependability around the globe with targeted marketing messages; reinforcing their quality image in how

they promote and market their brand; and having the basic quality systems fully operating and in place at all customer contact points.

I would be remiss if I didn’t emphasize some of the innovative services introduced year after year by the industry leader – things we now take for granted – because American Express is there doing it for us. Things like: cash when and where we need it; replacement of lost travelers checks (not to mention the checks themselves); global assist programs which help their card members with virtually any need, anywhere on earth; Gold cardholder account statements and categorizations at year end that make preparing your tax returns comparatively easy; a product-service continued...

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FORUM WORKSHOP guarantee program that makes returns simple and workable (Returnaraound Rhondas love you, American Express); very high credit (the Mr. Important Irvings perceive this credit as virtually limitless); translation services; lost luggage assistance; and the list could go on for pages.

In essence, American Express quality service levels and innovative new service offerings have improved an entire industry as competitors strive to keep up with the leader.

Leadership, quality service, customer satisfaction, and marketing are what make American Express a winner and in the category of the very best at service and sales excellence. “Membership has its privileges!”

AT&T

Until the breakup of AT&T, most consumers

didn’t view Ma Bell as providing a service, or for that matter, services.

People take for granted those daily conveniences that are actually quality services until they experience disruption, change or alternatives. Such is the case of AT&T. Be it the pace of technological change, the vastness of the AT&T service spectrum and innovative marketing, or comparison with its new competition, finally AT&T is now being recognized as a quality service provider. Let’s examine how AT&T retains market share, keeps existing customers and adds new ones after a period when multiple competitors made inroads in the marketplace.

First, one must recognize AT&T is a very well managed, well run corporate entity – not a bureaucracy, but a business. Its leadership is dedicated to quality service continued...

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FORUM WORKSHOP excellence and its senior management expert at marketing and product development. AT&T, perhaps moe than any other organization on earth, deals with, and must understand, the needs of all customer character types, individual market segments, commercial market segments, and multi-national entities.

In all cases, AT&T’s focus is on customer needs and services.

Second, AT&T lives with, practices, implements, and causes change in the marketplace. It is proactive at bringing customer needs and new services together.

It is innovative with its product, service offerings, pricing, and marketing. AT&T is all these things because each is addressed with a formal plan, extensive product and service research and development, consumer market research and feedback systems, and an

investment in training its people.

T h i r d , AT&T is a master at one of its own businesses – communications with the marketplace through direct sales, mail, promotion, advertising, and marketing. It communicates its technological accomplishments in the form of new services and, in doing so, is constantly reminding the marketplace how it is acting to meet their needs.

Fourth, it recognizes virtually every market segment and its needs. For example, to its corporate customer, AT&T sends messages emphasizing their reliability and technological superiority.

For others, such as the emerging new customer (Junior Johns, Career Cathies, etc.), they emphasize their overall value and continued...

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FORUM WORKSHOP acceptance. To others, the message may be price, and to still others, capabilities.

Fifth, it focuses on providing solutions to consumer problems. It brings its immense resources to play for individual problem resolution. AT&T thinks like the best and acts accordingly.

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FORUM WORKSHOP offer, instead of the usual Pay Later - Free for Now offer used by many credit card offering companies which waive the fee only the first year for new customers. Result: AT&T grabbed significant market share.

Each of these examples show a company not only meeting needs, but improving their customers’ daily lives – perhaps even saving them!

At First International Quality Summit, cosponsored by AT&T, Randall Tobias, AT&T’s Vice Chairman, stated, “While customers are noticing improvements, we must improve more and faster to continue exceeding their expectations.” He went on to state that “When there is technological parity, the market share game will be won by those who are more responsive to the customer ...

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FORUM WORKSHOP

To achieve a quality service offering, AT&T utilizes a simple yet powerful organizational philosophy which essentially turns the traditional organization chart upsidedown, making the point-of-encounter employees appear at the top and top management at the bottom.

The role of all those below the customer-contact employee is to provide resources and help to achieve quality service and customer satisfaction. This includes the chairman,

senior management, technicians, research & development – everyone to support the efforts of the point of encounter employees.

Employees motivation, training, customer feedback mechanisms, empowerment, removal of internal roadblocks, clear communications, employee feedback, and quality improvement teams are all standard processes at AT&T. It is with these tools and practices that AT&T is able to carry continued...

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FORUM WORKSHOP out its quality goals and objectives to be perceived one of the very best at quality service.

AVIS Avis provides an ideal example of a firm where the employee plays the key role in all aspects of the product-service offering.

When Avis formed an ESOP (Employee Stock Ownership Plan), they gave their employees a share in the ownership of the company. Thus, their employees have the ultimate motivation. They own the company, so they do “try harder.”

Avis also established a program called “EPGs” which stands for “employee participation groups.” The EPGs are charged with providing a flow of information through all levels of

the organization. The information contains improvement suggestions, efficiency and cost concepts. The meetings are held monthly at over 80 locations.

Further, regional reviews are scheduled quarterly and a twoday meeting with the company’s chairman and CEO, Joseph Vittoria, and senior management is conducted annually.

Many of Avis’ service and work process innovations have resulted from the EPG process.

Avis’ senior management is “field active” – constantly visible and fostering the team concept. A comprehensive communications program keeps all employees informed, motivated, and customer-oriented.

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At another location, someone suggested adding the color of the car to the identification information provided the customer upon receiving the rental agreement. This simple, practical suggestion helped many locate their cars quickly in lots where the bus driver wasn’t allowed to do so for the customer.

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FORUM WORKSHOP customers. The rapid checkin process utilizing agents in the lot with handheld transmitter-computer-printers provides every demanding Fast Freddie customer a statement before they can put their coats on and grab their briefcases.

Marketing and operations, employees and management, all move in the same direction with the same goals and motivation: to meet the customer’s needs. The rewards and motivation: shared profits.

BANC ONE Recently, The New York Times called Banc One “The Best Little Bank in America” and only a week earlier Institutional Investor ran a cover story entitled, “The Magnificent McCoys. Running America’s Best Bank.”

Banc One Chairman, John B. McCoy, and his bank corporation continue to flourish and grow in a burdened and troubled industry.

Banc One banks continue to keep existing customers and add new ones of every customer type. How does a really not-so-little bank (recently moving into the top twenty in size) win customers and retain their favor? How does Banc One counter one of the strongest downtrend periods of any industry? Why do its customers not only have faith in Banc One, but are among the most loyal of any service industry brand?

For our purpose, we will exclude Banc One’s brilliant financial strategies and concentrate on the plethora of customer and employee-related endeavors. Their current advertising theme, “Whatever It Takes,”is the capstone of their whole program. continued...

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FORUM WORKSHOP Add to these winning employee attitudes and the fact that they offer an extra onequarter percent attitudes interest on six month CDs, and you can see why they are leading their 18 competitors.

John B. McCoy believes “the game in the 1990’s is market share.” The chief way they have been able to make huge advances in market share has been by making themselves customer favorites. The Banc One branch nearest me is open from 9:00 a.m. to 7:00 p.m. weekdays, 9:00 a.m. to 5:00 p.m. on Saturday, and even noon to 5:00 p.m. on Sunday! They hold sidewalk sales and grill hot dogs and hamburgers.

New branch banks feature glass atriums, comfortable seating areas and fresh coffee.

Like most successful businesses, Banc One reinvests a share of its profits to make itself and employees even better. For example, three percent of its profits every year go into research and development – often aimed at improving customer service. It continues the customer and quality focus right down to the performance evaluation process in which at least continued...

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FORUM WORKSHOP half of the merit raise is directly tied to “quality objectives.”

Top performers are recognized by the company chairman on a personal basis for achieving their objectives. Charles Aubrey, Vice President and Chief Quality Officer, has devised a comprehensive system which appraises the value of the Banc One’s quality strategies. He credits quality management with contributing $6–7 million to bottom line profits.

surveys, as well as use of covert shoppers who even count the smiles per point-of-encounter employee.

Training and guidance help to keep these efforts a top priority.

A new program called “Quality Champions” has covert shoppers spend time training staff on how to improve the quality of their service.

To the customer, Banc One’s message is straightforward – Strategies include: quality audits, “Whatever It Takes” to meet your needs, to keep you as a customer satisfaction surveys, measuring retention rates, customer, or to win you over as a new customer. The W.I.T. and valuing of new business. program awards point-of-encounter employees with a special button called a “Witty” to those observed doing the job in Quality teams solve problems as well as launch new the true spirit of the slogan. The criteria are superior work or opportunities. Branch office are continually monitored and effort which results in retaining a customer, an effort requiring assessed with over a quarter of a million customer satisfaction significant sacrifice of personal time or resources in order to continued...

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After acquiring Sohio, BP successfully repositioned it with a well-chosen name selection (“BP America”) and excellent consumer-oriented marketing steps. Today, many consumers BP America managed a magnificent image change during in the local market feel BP America is as American as was its conversation of Sohio stations. Think about a company Sohio. How did a company originally named British Petroleum in a highly patriotic time (during the Gulf War) in a fiercely achieve this? It’s a story of extraordinary community relations patriotic area – the Midwest, changing its look from red, and communications with all constituencies. white and blue to green and yellow. No small task. Why BP did it and how they achieved it is worthy of a case history in BP’s leadership made some very smart decisions. First, they not only kept Sohio’s headquarters in Cleveland, Ohio they any book dealing with the customer, image, and marketing. continued...

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Third, BP America image and community relations plan in effect was recognizably and working, BP generous and active America embarked on a as a good corporate citizen. In fact, BP classic, complete “new America ranked look and feel” updating of its physical facilities number one in its and product lines. philanthropic givings to the community. continued...

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FORUM WORKSHOP The old red, white and blue motif was changed with an received new uniforms, pencils, pens, pads, and a tremendous astonishing pace and effectiveness. Contemporary back- amount of motivation and communications. lighted plexiglass in bright BP America recognized green with yellow letters that to execute such a coated every facility. Silver, smooth-flowing covers for massive change its task gas pumps and other station force would have to look beyond themselves and facilities added to a new look. keep the customer informed and responding. It did so by employing a complete array New doors, glass, paint, of marketing techniques, pavement, pumps, landscaping, uniforms, promotional offers, timely public relations and merchandising displays measured communications. became ubiquitous As a consumer, you saw the overnight. The new look appeared on signs, gas stations, convenience center islands, changes and were aware of it, but never once did BP America BP Pro-Care Service Centers, car washes, etc. Employees ask you to think about it. continued...

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FORUM WORKSHOP Some competitors tried to cause a negative feeling by Employees in fresh new uniforms with smiles and enthusiasm. advertising they were still “red, More convenience, offers, and white and blue, 100% American” benefits directly related to the needs of the market. These combined – a direct shot at BP and its color with massive public relations change. BP took the high road with quiet speed and strong consumer stories on the corporation’s promotions to encourage new investment in the community, its sponsorships of weekend and even trial experience as well as reward existing customers. Free dollar-off week long events, its charitable giving leadership and participative coupons, free car wash coupons, executives in community renewal free oil and lube certificates, and led to an overwhelmingly positive free soft drinks all drew existing customers and new customers to see reception. People felt positively the changes. toward the company, its product and service offerings and its employees.

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FORUM WORKSHOP BP understands what motivates employees and includes a comprehensive general employee brand loyalty in its marketplace. training section, a department-specific training component, It understands the value of involvement, change, and and systematic follow-up procedural program. marketing. The results have been extraordinary goodwill, customer retention, new trial business, and improving in a market where traditional logic would lead one to conclude it wouldn’t have been possible.

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FORUM WORKSHOP Radisson President, John Norlander, notes: “the program THESE KEY SERVICE directly addresses the company’s mission statement to develop PROMISES ARE: and implement strategies that exceed the expectations of three constituents – owners-developers, guests and employees.” In a highly competitive industry, focus on assets productivity is 1) meet & exceed guest expectations 2) communicate effectively imperative.

3) work as a team, and During general employee training, employees from different 4) handle difficult situations effectively departments in the hotel come together to focus on why guest service is important, discuss service situations from a customer’s point of view, and are then inculcated in Radisson’s Guest Service standards.

Next, each department supervisor conducts departmentspecific training with their staff. Using the Radisson Service Assessment, employees evaluate the quality of service in employee- guest situations against Radisson’s guest service standards. They also practice applying the four “Yes I Can” key service skills and meeting service standards in tough service situations.

continued...

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FORUM WORKSHOP are further defined for each specific department. These sessions also involve employees in goal setting and action planning to improve the department’s weak areas of service.

Star performers are rewarded.

The follow-up program is a series of one hour monthly departmental meetings where Radisson’s service standards

A “Yes I Can” team is made up of a selected group of line employees who represent all departments in the hotel. A manager works with the team. on a monthly basis, to increase communication and understanding between departments and to suggest and help implement strategies for resolving problems and improving quality service.

Employee newsletters, employee bulletin boards, lunches for “Yes I Can” star performers and other motivational and communications vehicles are used continued...

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FORUM WORKSHOP on a regular basis to reinforce the program.

Managers are asked to model the Radisson Standards of service by treating employees in the same manner that the “Yes I Can” program asks employees to treat their guests.

The key to the “Yes I Can” program is the Management Training provided to all department heads and supervisors so they not only understand how to implement the program, but also comprehend the vital role they play in keeping the “Yes I Can” attitude alive.

They are also taught how to recognize and support the actions of the employees who make “Yes I Can” guest service decisions – even when the service situation could have been handled differently. continued...

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The National Federation of Independent Business is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.

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Order No. GG Gift Guide $39.95

Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world!

Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Order No. 321 $200.00

ABC Event Directory

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $350.00

BUCKS FOR BLING

Accessories Sourcing Directory

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Order No. 121 $150.00

Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No: 122 $100.00

Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs.

Order No. ABC $24.95

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Page 126

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743 $125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories.

Order No.FI 103 $ 150.00

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Page 127

Apparel Business Directories

Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

Household

• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95

Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes.

Order No. 121...$29.95

Fabrics & Accessories

• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling.

Order No. 122...$29.95

1-800-635-7654 Page 128 JUNE 2015

Leading Trade Directories Now Available to American Retailers

Apparel

•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment.

Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control.

Order No. 114...$29.95

Page32 128 | RETAILERS FORUM MAGAZINE

Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

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LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career.

Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business.

Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies.

Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

Legal Department

Page 129 RETAILERS FORUM MAGAZINE | JUNE 2015 PAGE 129

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