RETAILERS FORUM FEB MOBILE

VOL. 34 NO. 10 FEBRUARY 2015

Retailers Love...

Valentines Day • Wholesale Merchandise For Your Store • Industry Show Calendar • Retailing News • What's Hot • Getting New Shoppers

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Attention Wholesalers: Advertise in our

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6

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This is a Buying Guide for

RETAIL STORE OWNERS Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

How To Use This Directory ☛

Locate the products that interest you.

See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser.

Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

Dress-Up =

Profits!

See our ad on page 88

Light Up Without Lighting Up! LIGHT E CIG

see our ad on page 63

More Money the Second Time Around!

Recycled Clothes see pg 102 & 103

CREDIT CARD PROCESSING

www.EXScredit.com Sales So Bright with Our Shades!

See Our ad on Page 59

ROCK CONCERT T-SHIRTS Pretend you were there!

Page 54

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

PEACHY IN POLAND

FEBRUARY 2015

631/754-5000

ADVERTISING

EZ DROPSHIP. . . . . . . . . . . . . . . . .98

FORUM AD RATES . . . . . . . . . . . 09

GET THAT WHOLESALE . . . . . . 116

APPAREL 1 STOP WHOLESALE . . . 102/103

INMAR . . . . . . . . . . . . . . . . . . . . . .19 ME HAIR . . . . . . . . . . . . . . . . . . . . .66

599WHOLESALE.COM . . . . . . . 71

PRICEMASTER CORP. . . . . . . . . .18

6BUCKSHIRTS.COM. . . . . . . . . . 82

RAMSONS IMPORTS . . . . . . . . . 61

ALABAMA SOCKS. . . . . . . . . . . 117

RUSH SUPPLERS . . . . . . . . . . . . . .28

BACKSTAGE FASHION . . . . . . . . 54

SMARTEST BARGAIN . . . . . . . . . .85

BLANK TEES. . . . . . . . . . . . . . . . . 74

STRIPS . . . . . . . . . . . . . . . . . . . . . .26

BOUTIQUE CLOSEOUTS. . . . . . 107

TOP TEN WHOLESALE . . . . . . . 118

CLOTHINGWARE . . . . . . . . . . . . 87

WESTERN EXPRESS . . . . . . . . . . .29

ERAZORBITS . . . . . . . . . . . . . . . . 51 FASHIONABLE SALES. . . . . . . . 110

BOOKS

FLIRTY WHOLESALE . . . . . . . . . 76

AUCTION BOOK . . . . . . . . . . . . 100

HEAVENLY SUITS . . . . . . . . . . . . 20

CLOSEOUT DIRECTORY. . . . . . . .25

KARMA CIRCLE. . . . . . . . . . . . . . 59

CLOSEOUT NEWS . . . . . . . . . . . . .43

SCARF WAREHOUSE . . . . . . . . . 57 STYLE IN FASHION . . . . . . . . . . . 28 STYLISH PLUS . . . . . . . . . . . . . . . 95 UIN DEALS . . . . . . . . . . . . . . . . . 112 USACOSTUMERS.COM . . . . . . . 94

ASSORTED ITEMS

INTERNATIONAL GUIDES . . . . . .91 SALESMAN’S GUIDES. . . . . . . . . .28 TRADE BOOKS. . . . . . . . . . . . . . 122 TRADE SHOW DIRECTORY . . . . .47 WHOLESALE SOURCES . . . . . . . .73

BEAN WHOLESALERS . . . . . . . . 90

CANDY

DD BULK . . . . . . . . . . . . . . . . . . . 121

SWEET WHOLESALERS . . . . . . 113

DINO DROPSHIP . . . . . . . . . . . . 106 DOBA DROPSHIP . . . . . . . . . . . . 63

CELLULAR

DVA INC. . . . . . . . . . . . . . . . . . . . 20

CELLCITY.BIZ . . . . . . . . . . . . . . . .97

EVERYTHING CLOSEOUTS . . . . 80

WHOLE-CELL . . . . . . . . . . . . . . . .83

PAGE 6 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

#1 BUYING GUIDE FOR RETAIL STORES! CREDIT CARD PROCESSING EXP MERCHANT . . . . . . . . . . . . . 72 NOAMB.COM . . . . . . . . . . . . . . 114

DISPLAY/SUPPLIES & SERVICES

FOOTWEAR

NOVELTIES

79 SOUTH CHINA . . . . . . . . . . . . 27 COOL GLOWING . . . . . . . . . . . . . 99 NOVELTY SELLER . . . . . . . . . . . 109 SNEAKER CLEARANCE. . . . . . . . 04 WHOLESALE SELFIE STICKS . . . 24

GREETING CARDS

PET PRODUCTS

POPULAR GREETINGS . . . . . . . . 22 SJT ENT . . . . . . . . . . . .BACK COVER

HANDBAGS

R/C TOYS

BAG CLOSEOUTS . . . . . . . . . . . . 69 RC VARIETY. . . . . . . . . . . . . . . . . 75 SOARING RC . . . . . . . . . . . . . . . . 60

HOME & HOUSEWARE

SPECIAL FEATURES

CC WAREHOUSE . . . . . . . . . . . . 111 RUG PROFITS. . . . . . . . . . . . . . . . 91 FORUM AT ASD VEGAS . . . . . . . 16 E-STORE BUILDER . . . . . . . . . . . 22 SJT PLAQUES . . . . . . .BACK COVER FORUM WORKSHOP . . . . . . . . . 50 E-STORE SIGNS . . . . . . . . . . . . 120 HOTPRODUCTS.BIZ . . . . . . . . . . 13 E-STORE SITES . . . . . . . . . . . . . . 84 FB CAMPAIGNS. . . . . . . . . . . . . . 86 FORUM ADVISORS . . . . . . . . . . . 68 FUNDING OFFICES . . . . . . . . . . . 70 JPI DISPLAYS. . . . . . . . . . . . . . . . 28 KWIK INC. . . . . . . . . . . . . . . . . . . 96 MEGA-U-BID . . . . . . . . . . . . . . . 62

INCENSE MYSTICAL MOMENTS . . . . . . . . 52 VD IMPORTERS. . . . . . . . . . . . . . 56

READER RESPONSE . . . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . . . 14 TRADE SHOW CALENDAR . . . . . 30 WHAT’S HOT . . . . . . . . . . . . . . . . 12

JEWELRY/

SUNGLASSES

ACCESSORIES

CTS SUNGLASSES . . . . . . . . . . . . 23

R Advertise in

See Page 9

2.7¢ Long Distance!

FORUM123.COM

Accept Credit Cards At Your Business. www.NOAMB.com See Page 114

Looking Thru Rose Colored Sunglasses

Sunny Trading See Page 65

DROPSHIP TO PROFITS!

1000’s of Items

PR SUNGLASSES . . . . . . . . . . . . . 24 See our ad on page 93 NFIB ENROLL. . . . . . . . . . . . . . . 104 BODY CANDY HQ . . . . . . . . . . . . 86 WHOLESALERS: SUNNY TRADING . . . . . . . . . . . . 55 Increase Your Sales PROMOTIONAL REWARDS. . . . 78 BUND JEWELRY. . . . . . . . . . . . . . 93 PROTECTION PLANS . . . . . . . . . 92 FTH WHOLESALE. . . . . . . . . . . . . 53 SETON SIGNAGE . . . . . . . . . . . . 101 HIPWHOLESALE.COM . . . . . . . . 67

DROPSHIPPERS DD BULK . . . . . . . . . . . . . . . . . . . 121 DINODROPSHIP.COM . . . . . . . 106 DOBADROPSHIP.COM . . . . . . . 63 EZ DROPSHIP. . . . . . . . . . . . . . . . 98

E-CIGARETTES

By Advertising Here!

TRADE SHOWS ASD VEGAS SHOW . . . . . . . . . . . 35

INT’L. JEWELRY. . . . . . . . . . . . . . 25 MAHONE ASSOCIATES . . . . . . . 39 JEWEL CLEARANCE . . . . . . . . . 100 MIAMI MERCHANDISE SHOW . 18 JEWELRY MINERS. . . . . . . . . . . 105 NORTON’S SHOWS. . . . . . . . . . . 39 JUDEE K CREATIONS . . . . . . . . . 26 OFF PRICE SHOW . . . . . . . . . . . . 33 MADLY DEEPLY CO.. . . . . . . . . . 20 MYFAVORITEBEADS.COM . . . . 77 SHAKE WHOLESALE. . . . . . . . . . 88

HOWDIE PARTNER! Thar’s Money in Western Accessories

WESTERN EXPRESS See Our Ad on Pg. 29

TRADE SHOW CALENDER . . . . . 30 VISIT FORUM ON THE INTERNET

View our latest books at

VIDEOS & DVD’S DVD BUNDLE . . . . . . . . . . . . . . . . 58

www.bizbooks.org

Be In The Know!

PG 47

BUCK NAKED (AFG) . . . . . . . . . . 02 LIGHT E CIG . . . . . . . . . . . . . . . . . 79

631-754-5000

LIGHTERS

WATCHES & CLOCKS

LOGIC WHOLESALE . . . . . . . . . 119 EAST WEST TRADING . . . . . . 48/49 TIME WHOLESALERS . . . . . . . . 108

Trade Show Directory All Shows For 2015 www.forum123.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 7

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online Reach

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 200,000 page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com

PAGE 8 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

BONUS TRADE SHOW DISTRIBUTION 2015

retailers

JANUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

Biloxi Wholesale Show California Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show FEBRUARY

Louisville Gift Show Off Price Specialist Show San Francisco Gift Fair MARCH

ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show APRIL

Hawaii Merchandise Expo Miami Wholesale Show Minneapolis Gift & Variety Show MAY

Charlotte Gift & Variety Show National Stationery Show Off Price Show NY Value Price Expo, Atlantic City JUNE

Dallas Gift & Variety Show Norton’s Gift & Variety Show

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

JULY

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

California Gift Show Oklahoma City Wholesale Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show AUGUST

ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Orlando Gift Show Seattle Gift Show St. Louis Gift Show SEPTEMBER

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at over 50 trade shows

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com

Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Miami Wholesale Show Norton’s Gift & Variety Show OCTOBER

Galveston Gift & Variety Show Gulf Coast Gift & Variety Show Los Angeles Cash/Carry Show Minneapolis Gift & Variety Show Portland Christmas Show Portland Gift & Variety Show Seattle Christmas Show NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo IGES Pigeon Forge Show Norton’s Gift & Variety Show Ocean City Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER THIS IS THE MONTH

of love across the land. At least it is for our customers who are celebrating the first holiday since Christmas. Having come off a much improved holiday season, even better than expected, there is a great deal of optimism for the new year. The markets have been good, fuel prices have helped spark more consumer spending and the Congress and House may be effective in making more improvements this year for us all.

HOPEFULLY your store is getting ready to be bitten by the love bug for Valentine’s Day. The good news is that Valentine’s Day and President’s Day makes for good reailing. Shoppers in all age groups will be in the marketplace looking for gifts for their loved ones or to take advantage of the holiday sales for themselves.

THE biggest benefactor of Valentine’s Day is of course jewelers and florists.

Candy sellers also do quite well this time of year. But why can’t more types of merchandise be gifted this holiday?

A special fishing lure, auto accessory or personal electronic gadget can also say “I Love You!” YOUR business needs to capitalize on the opportunities that present themselves during a period of increased

shopping. If you have a gift store, add some candy gifts or hang a sign that says “This Warm Scarf Makes A Great Valentine’s Gift.” A small effort on your part can increase sales tremendously for your store. Open your customers eyes to the potential of items that can be given as gifts and are more unique than candy or flowers.

PRESIDENT’S Day is a great weekend to take advantage of the marketing that the major retailers will be doing for the holiday. Their ads will get the shoppers on the road, and the trick is to make them stop at YOUR store as they drive by. This means signage and promotions to bring them in.

YOU can do this by taking the product your competitor is advertising and beating it by $1. Post signs in your windows showing and comparing your great prices. You’ll make a little less margin but you will sell more products and bring new shoppers into your store because they will see you’re competitive.

AND once you get them in, it’s your job to keeping them thinking of you and coming back for more!

>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

35

Years

1981-2015 RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign.

Entire contents copyright ©2015 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL ❒ 01. 1 Stop Wholesale ❒ 02. Backstage ❒ 13. Erazorbit Shirts ❒ 16. Karma Circle

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38. EXS Credit ❒ 68. NOAMB.com

DISPLAYS/SUPPLIES

❒ All Advertisers in

DISPLAYS/SUPPLIES

❒ 06. JPI Displays

ELECTRONIC CIGARETTES

❒ All Advertisers in

ELECTRONIC CIGARETTES

❒ 53. Buck Naked

FOOTWEAR

INCENSE

❒ All Advertisers in FOOTWEAR ❒ 37. 79 South China

❒ All Advertisers in INCENSE ❒ 41. Mystical Moments

GENERAL & VARIETY

❒ All Advertisers in

❒ All Advertisers in

JEWELRY & ACCESSORIES JEWELRY & ACCESSORIES

GENERAL & VARIETY

❒ 11. DVA Inc. ❒ 03. East West Trading ❒ 20. Inmar ❒ 21. Pricemaster ❒ 07. Ramsons ❒ 26. VD Importers ❒ 12. Wholesale Selfie Sticks

GREETING CARDS

❒ All Advertisers in

GREETING CARDS

❒ 50. Popular Greetings

HOME & HOUSE

❒ All Advertisers in

HOME & HOUSE

❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry ❒ 19. Judee K ❒ 05. MyFavoriteBeads. com

❒ 05. MyFavoriteBeads. com

❒ 08. Madly Deeply Co.

SUNGLASSES

❒ All Advertisers in SUNGLASSES ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading

WESTERN ACCESSORIES

❒ All Advertisers in

❒ 04. SJT Wood Plaques

WESTERN ACCESSORIES

❒ 48. Western Express

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

79 SOUTH CHINA IMPORT 1-800-235-0020 www.southchinaimport.com

For more information, contact:

PRICE MASTER CORP. 1-800-538-3873 www.PriceMaster.com

For more information, contact:

FORUM PUBLISHING www.Forum123.com 1-800-635-7654

WALK TO THE BANK

SHOES and footwear are always sought after by retailers. But finding a reliable and honest source is a very difficult task. Until now! 79 South China Import has been in the business for over 35 years and are wholesalers, importers and exporters.

ANYONE who attends trade shows will recognize Jimmy and his sales team who frequent many of the most popular shows. And they are always the most popular exhibit. They have footwear of all types, styles and colors for men, women and children. The have a small one case minimum on pre-packs and their sales team will help you create the perfect mix for your business.

YOU can buy online or visit their large showroom and warehouse in Brooklyn, New York. Just tell them Martin from Forum sent you!

C-STORE SPECIALISTS

IF you operate a convenience store or variety merchandise business, then you need to contact Price Master. In the 25+ years that they have been operating, they have amassed an arsenal of over 4000 fast selling convenience store items. This is seriously a one stop stop for all variety merchandise for your business.

WHILE their competitors carry generic brands and merchandise, Price Master features name brand merchandise that can often be sold at or under the prices of generic no-name goods. This comes from their strong buying power as a leader in the industry.

WHETHER you need to stock up on medicines, vitamins, batteries, snacks, smoking accessories, baby items, home and auto, consumer electronics or health and beauty goods, this is the wholesaler for you.

They refer to their company as Your Profit Connection. Call or visit their website today and add more profits to your line.

2015 TRADE SHOW BOOK READY

THE 2015 Trade Show Directory has just been released and has expanded to include even more shows (over 2500) and more information about every show.

IF you are a retailer you need to own this directory to help you navigate to the best and most worthwhile trade shows for your business. We show you where the shows are, how many exhibitors and what is being showcased. Additionally we include all contact information including websites so you can get indepth information about every show listed.

WHOLESALERS need this directory to find out the best shows to exhibit at. Aside from all data on the shows we provide estimated attendees and exhibitors. It’s available now for $39.95.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 PAGE 12 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

irst F s ’ y r t e Indus

Th

” k o o B k o o

“L

www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links

Another innovative idea from

FORUM PUBLISHING COMPANY

1-800-635-7654

forumpublishing@gmail.com All Wholesale – All The Time®

Outlook for 2015 Retailing

ONCE a season closes all of the reports, figures and polls come out shortly after so that predictions can be made for the next segment. This Christmas season didn’t have too many surprises for retailers. The sales numbers were up both in traditional retailing and online sales, with online sales increasing its margin once again. Black Friday was not as potent as in the past because many stores had opened on Thanksgiving Thursday, so that will be something to watch for 2015 and see how many stores will continue that new tradition.

MANY online sales were made on mobile units and a good amount of sellers were not ready for that, which left many shoppers abandoning their carts because they became frustrated with site performance. So, this year it would be wise to update your website for ease of shoppers to use their mobile phones and tablets, etc.

ANOTHER trend we will see this year will be the downsizing of many traditional big box stores. Target and WalMart plan to open several hundred smaller format stores this year. Along with these new formats many retailers will abandon their larger locations when their leases come due. This will create more empty mall space, which is not a good thing for the smaller independent retailers who count on the mall traffic that is brought in by the larger anchor stores. So, if you are in a mall, you should check on whether your anchor stores are planning on remaining or pulling up stakes.

FOR 2015 it is predicted that the retailers most likely to benefit will be those exposed to lower-end consumers.

That is those who spend 10 percent or more of their income at the pump and heating their home. The savings they will have on fuels will translate into more spendable income and discount and dollar stores will be benefactors of that.

In-Store Pick-up Not Saving Too Much Time

MANY small retailers were worried when their big box counterparts rolled out additional online selling tools and offered shoppers the convenience of in-store pick up after they ordered their merchandise online. But a recent study shows that the option saves very little time over in store shopping. In fact, the average consumer saved less than 96 seconds compared with shopping for the same item in the store, and in some cases in store pick-up took even longer.

THE in-store pick-up was designed as a response to Amazon’s expedited delivery service, but appears to not be quite that successful based on the data compiled. In fact, some stores like Home Depot and Nordstrom it took shoppers over 4 minutes longer for the in-store pick-ups. Nordstrom countered by saying the in-store pick up assured their customers that the item would be guaranteed to be there when the shopper came in. And that’s a whole other story!

Retailing Tidbits

YOU know an item like e-cigs are a threat to big tobacco when they start getting regulated. In 2015 Suffolk County, New York has made the minimum age for buying e-cigs the same as traditional cigarettes - 21 years old. Their argument was that many teens were using the e-cigs. In the real world they would realize that teens will smoke regardless of an age restriction and it’d be better to have them puffing on less harmful e-cigs. But the tobacco lobby is one powerful group and seemingly not so concerned with health as one would imagine!

RETAILERS be sure to be at ASD MarketWeek March 1-4 to see all the new merchandise and suppliers to help make 2015 successful! Please visit the Forum booths at the show also.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! PAGE 14 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Stay Informed S

urceS for General & variety StoreS www.retailersforum.com

retailers

HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS

VOL. 29 NO. 9 JANUARY 2010

retailers

Wholesale Merchandise

Hot New Products

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PAGE 18 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

by the truckload or by the pallet Inmar is your connection to major brands

GROCERY

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COSMETICS

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APPAREL

Buying from Inmar Remarketing connects you to our network of major-retailer returns, liquidations and excess product. Inmar is your resource for top brands your customers see in retail stores, but want to buy from you!

AVAILABLE AT THE FOLLOWING LOCATIONS:

• Find it fast – through our online auction site or by contacting our channel sales representatives.

• Fullerton, CA

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Just give us a call and we’ll walk you through every step.

• Manteca, CA • Atlanta, GA • Fishers, IN • Ft Wayne, IN • Taunton, MA • Rural Hall, NC • Clackamas, OR

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• Allentown, PA

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Or go to www.inmarremarketplace.com, register and start buying within 24 hours!

• Fredericksburg, VA

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www.inmarremarketplace.com Want More Info? Circle #20 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 19

www.HeavenlySuits.com Full Collection of Designer Top Quality Church Suits for Women and Men

Want More Info? Circle #08 on page 11 • www.Vendor411.com

Women’s Lavishly Trimmed Suit

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www.dvawholesale.com Call 727-447-4147 or Email liquidations@dva.com for Manifests and Current Inventory Want More Info? Circle #11 on page 11 • www.Vendor411.com

PAGE 20 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

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ORDER ONLINE TODAY! www.populargreetings.com Most Cards are Foil and Embossed

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Free Shipping on online orders over $100 Choose by design! Everyday Cards & Assortments Also Now On Web, Gift Bags, Cello, Gift Wrap Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 Want More Info? Circle #50 on page 11 • www.Vendor411.com

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PAGE 22 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

CaLiFoRnIa ClAsSiCs CTS Wholesale Sunglasses

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RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 23

Want More Info? Circle #36 on page 11 • www.Vendor411.com

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PAGE 24 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #18 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 25

Davey Crockett Hats

Forum Gives Back

sell by the tens of thousands only $3 each 50

Forum Publishing Company is proud to support charities that help our communities both locally and overseas.

Silver Fox tails are a good seller

Starlight Foundation www.starlight.org American Red Cross www.redcross.org

Leopard Rabbit Skin

We have: Red Fox Tails, Coyote tails, White tails, Raccoon tails, and more...

Rabbit skins come in White, Natural colors, Cheetah, Tiger, Leopard, Ocelot and Black.

Largest Fur Tail dealer with over a million tails at low wholesale only prices. $100 min. Free Price List

Strips Inc. http://stripsinc.tripod.com Tel: (718) 786-3381 | Fax: (718) 786-0203

Little St. Nick Foundation www.littlestnick.org Feed the Children www.feedthechildren.org

We encourage our readers to join us in supporting worthwhile charities that help make our world a better place.

JUDEE K CREATIONS, INC 21054 Sherman Way, Ste 340 • Canoga Park, Ca 91303 (818) 887-4653 • FAX (818) 887-4895 EMAIL:

Judeekcreations@yahoo.com

SPECIAL 72 GOLD PLATED WEDDING BANDS & TRAY $75 Want More Info? Circle #19 on page 11 • www.Vendor411.com

PAGE 26 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #37 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 27

STyle in FaShion inc.

Rush Wholesale

WeST-Side deSignS

We import Ladies Garments from Thailand, India, & China.

Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.

We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size.

Sample package $300

Bulk Discounts Beauty Supplies long & strong Treatment Set 42 Sets - 126 Bottles

$138600

We also carry Belly Dance & Zumba outfits in lots of different styles.

Quantity Discounts Available

Military caps

Emergency Flashlights 100@ $47500

We carry Winter Sweaters & Jackets at moderate prices

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321 Olympic Blvd. Los Angeles, CA 90015

100 lb. Bulk

(213) 624-9728 - (213) 488-1896 Fax: (213) 624-2115 - (213) 488-3398 email: Andy@StyleInFashion.com

Hair Care • Beauty • Military • Jewelry • Household • Shapewear

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#10 1 7/8x1 1/4x5/8" #11 2 1/8x1 5/8x3/4" #21 2 5/8x1 1/2x1" #32 3 1/4x2 1/4x1" #33 3 1/2x3 1/2x1" #34 3 1/2x3 1/2x2" #53 5 3/8x3 7/8x1"

#65 6 1/8x5 1/8x1 1/8" #75 7 1/8x5 18/x1 1/8" #82 8x2x1"

#85 8 1/8x5 5/8x1 3/8" #95 8 1/2x8 1/2x2"

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1-3

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4-6

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9

8.5

12.5

11.5

10.5

19

18

17

12 15 36 29 43 47 26 53

100 18

11 14 35 28 41 46 25 51 90 17

Avalable color: Silver, Gold, White, Black, Kraft, Teal blue, Clear top

Tel: (909)947-2576 Fax: (909)947-2076

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P1 0.10

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27 39 42

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24 48 75 16

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All insert 1.25

12.00 Bk velvet

Email: jpiassist@gmail.com Want More Info? Circle #06 on page 11 • www.Vendor411.com

PAGE 28 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #48 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 29

INDUSTRY TRADE SHOWS

MARCH 2015

Apparel Denver Apparel And Accessory Market Show Date: Feb 27-Mar 2 Management: Denver Merchandise Mart 451 E. 58th Ave., Ste. 470 Denver, CO 80216 Tel: 303/292-6278 Fax: 303/297-8473 www.denvermart.com Location: Denver Merchandise Mart Complex, Denver, CO Est. Exhibitors: 150 Est. Attendance: 1,000 Profile: Sales representatives for women’s and children’s apparel and accessory manufacturers provide retailers the resources needed for the upcoming season.

Houston Bridal Expo Show Date: Mar 1 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Hyatt Regency, Houston, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

ASD Market Week Show Date: Mar 1-4 Management: ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511 Fax: (310) 481-1900 www.merchandisegroup.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,000 Est. Attendance: 40,000 Profile: Largest wholesale variety and general merchandise show in the country, featuring tens of thousands of unique products in hundreds of popular categories.

Southern Women’s Show Savannah Show Date: Mar 6-8 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Savannah Convention Center, Savannah, GA Est. Exhibitors: 350 Est. Attendance: 35,000 Profile: Manufacturers & distributors display their lines of women’s wear and accessories at this regional show.

PAGE 30 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Arnold Schwarzenegger Fitness Expo Show Date: Mar 6-8 Management: Arnold Fitness Expo 1245 Worthington Woods Blvd.

Worthington, OH 43085 Tel: 614/431-2600 Fax: 614/431-3493 www.arnoldsportsfestival.com Location: Greater Columbus Convention Center, Columbus, OH Est. Exhibitors: 200 Est. Attendance: 15,000 Profile: This show presents an opportunity for exhibiting health and fitness products and services.

Norton’s Gift & Variety Show Show Date: Mar 7-9 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 475 Est. Attendance: N/A Profile: This apparel and jewelry market will be featuring apparel, jewelry and other related items.

Dallas Bridal Expo Show Date: Mar 8 Management:

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Great BridalMerchandise Expo Location: 1500 Cordova Road, Suite Mart Center, Chicago, IL 306 Ft. Lauderdale, FL 33316 Est. Exhibitors: 175 Tel: 954/522-7001 Est. Attendance: Fax: 954/522-7337N/A Profile: This is a “trade only” www.greatbridalexpo.com show for better men’s specialty Location: Hyatt Regency storesDallas, and department stores.

Hotel, TX Est. Exhibitors: N/A Women’s and N/A Est. Attendance: Children’s Profile: BridalSummer/ apparel Fallaccessories.

Preview Market and Show Date: Jan 31-Feb 2 Imprinted Sportswear Show Management: Atlantic City Merchandise Mart Show Date:Inc. Mar 13-15 Properties, Management: 200 World Great BridalTrade Expo Center Chicago, Ste. 470 1500 Cordova Road, Suite 306 Chicago, IL 60654 Ft. Lauderdale, FL 33316 800/677-6278 Tel: 800/933-8735 www.issshows.com Fax: 312/527-7782 Location: Atlantic City www.merchandisemart.com Convention Center,

2015 TRADE SHOW DIRECTORY F USA & CANADA

wS o h S e d Tra 2015 USA

A NAD

& CA

Atlantic City, NJ Location: Merchandise Est. Exhibitors: 400 IL Mart Center, Chicago, Est. Attendance: 9,000 Est. Exhibitors: 120 Profile: Market categories Est. Attendance: 5,000 include ready-to-wear, Profile: This show is screen-printed textiles, aimed towards the athletic and other uniforms, Midwest retail market. preprinted active and leisure wear, advertising specialties Just Kidstuff & as well as the screen printing/ The Museum Source embroidery/transfer equipment Show Date: Jan 31-Feb 4 needed to decorate textiles.

Management: Los Angeles Market George Little Children’s Management Show Date: Mar 15-18 10 Bank St., Ste. 1200 Management: White Plains, 10606 California MartNY Association Tel: 914/421-3200 110 East 9th St. Fax:Angeles, 914/948-6088 Los CA 90079 www.glmshows.com Tel: 800/225-6278 Fax: 213/630-3797 Location: Jacob K. Javits www.californiamarketcenter.com Convention Center, Location: New York,California NY Market Center,

on Orders w/promo code:

for15off (949) 281-7456

www.WholesaleSelfieSticks.com Los CA 2,000 Est.Angeles, Exhibitors: Est. Exhibitors: N/A Est. Attendance: 26,000 Est. Attendance: N/A Profile: Just Kidstuff Profile: This show is complete offers furniture, toys, & with women’s and children’s accessories for newborns apparel and accessories in all through teens.

The ranges.

Museum categories and price Source features items found Los Angelesgift Fashion in museum shops.Market Show Date: Mar 15-18 The New York Home Management: Textiles Mart Show California Association 110 East 9th St. Show Date: Feb 1-4 Los Angeles, CA 90079 Management: Tel: 800/225-6278 George Little Management Fax: 213/630-3797 10 Bank St., Ste.1200 www.californiamarketcenter.com White Plains, NY 10606 Location: California Tel: 914/421-3200 Mart, Los Angeles, CA Fax:Exhibitors: 914/948-6088 Est. N/A Est. Attendance: N/A www.glmshows.com Profi le: Women’s and Children’s Location: Jacob K. Javits apparel and accessories in all Convention Center, categories and price ranges.

3 1 • J A N U A R Y 2 0 1 5

2015 Trade Show direc irecT Tory

ation form gs in act In Cont rate List ge cu ra plete Com rs F Ac nal Cove ye ed F atio s List rs and Bu d Intern ow Sh bito l an Trade s of Exhi , Nationa 0 40 re al 2, Over ance Figu F Region orld Attend eb-Sites the W W livers Show ing De Publish Forum

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RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 31

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Los Angeles Shoe Show Show Date: Mar 16-18 Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-0708 www.californiamarketcenter.com Location: California Mart, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Men’s, Women’s and children’s fashion apparel and accessories in all price points.

Also featured are fashion runway shows, designer pavilion, retailer seminars, cocktail receptions and special events.

Halloween Party Show Show Date: Mar 19-22 Management: Transworld Shows 1001 Greenbay Rd #308 Winnetka, IL 60093 Tel: 888-320-8494 www.haashow.com Location: America’s Center, St. Louis, MO Est. Exhibitors: 1,500 Est. Attendance: 10,000 Profile: This show features major manufacturers and distributors of Halloween costumes, decorations, party goods, props and other merchandise.

Stylemax Show Date: Mar 21-24 Management: Merchandise Mart Properties, Inc. 200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: 110

INDUSTRY TRADE SHOWS

MARCH 2015 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market and features bridal wear and accessories.

Chicago Bridal Show Show Date: Mar 22-24 Management: Merchandise Mart Properties, Inc. 200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: 110 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market and features bridal wear and accessories.

Northwest Shoe Travelers Market Show Date: Mar 23-24 Management: Boot & Shoe Travelers 50 West 34 St., #8A6 New York, NY 10001 Tel: 212/564-1069 Fax: 212/564-0513 www.nwshoetravelers.com Location: Meadowlands Expo Center, NJ Est. Exhibitors: N/A Est. Attendance: N/A Profile: Aids shoe retailers in buying their shoes and accessories for the upcoming seasons.

Dallas Women’s & Children’s Apparel & Accessories Market Show Date: Mar 23-28 Management: Dallas Market Center 2100 Stemmons Freeway

PAGE 32 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Dallas, TX 75207 Tel: 800/325-6587 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: 3,000 Est. Attendance: 20,000 Profile: A showcase for some 14,000 lines of apparel and accessories.

Strut - Dallas Shoe Show Show Date: Mar 25-28 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 800/325-6587 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: 3,000 Est. Attendance: 20,000 Profile: A showcase of all styles and types of shoes and various footwear.

Los Angeles Bridal Expo Show Date: Mar 29 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Westin Bonaventure, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

Adult Halloween Show Show Date: Mar 30-Apr 1 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 33133 Tel: 305/663-6635

There’s only one show in Vegas that makes you a lot of money: OFFPRICE

20-70% BELOW Wholesale Prices

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1,300 booths covering all apparel categories

OP LV

FEBRUARY 15-18, 2015 | LAS VEGAS FASHION WEEK

Sands Expo at Venetian/Palazzo | Las Vegas www.offpriceshow.com | (262) 782-1600

S P O N SO R E D BY:

WHOLESALE PRINTING Christa Angel

Editorial Manager

Business Cards • Flyers Catalogs • More

www.ForumPrinters.com INSTANT On-Line Estimates

Fax: 305/661-8118 www.spectrade.com Location: Rio Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Costumes and items for adult Halloween type merchandise stores.

Las Vegas Halloween Show Show Date: Mar 30-Apr 1 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 3313 Tel: 305/663-6635 Fax: 305/661-8118 www.spectrade.com Location: Rio Suites Hotel, Las Vegas, NV Est. Exhibitors: 200 Est. Attendance: 2,000 Profile: This show will feature lingerie, foundations, sleepwear, daywear, hosiery and related items.

The International Lingerie Show Show Date: Mar 30-Apr 1 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 33133 Tel: 305/663-6635 Fax: 305/661-8118 www.lingerieshow.cc Location: Rio Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Lingerie and intimate apparel.

Northstar Apparel Market Show Date: Mar 31-Apr 2 Management: Northstar Apparel 4052 Hyatt Merchandise Mart Minneapolis, MN 55403 Tel: 612/332-7966 Fax: n/a

INDUSTRY TRADE SHOWS

MARCH 2015 www.northstarfashion.com Location: St. Paul River Center, St. Paul, MN Est. Exhibitors: 300 Est. Attendance: 450 Profile: Representatives from the men & boys’ apparel industry will be exhibiting at this event.

This is the big fall show.

Arts & Crafts Hamilton Woodworking Show Show Date: Feb 27-Mar 1 Management: Oak Leaf Productions RR 2 Fisherville, ON N0A 1G0 Tel: 905/779-0422 Fax: 905/779-0423 www.hamiltonshows.com Location: Canadian War Plane Heritage Museum, Hamilton, ON Canada Est. Exhibitors: N/A Est. Attendance: N/A Profile: Marketplace for equipment, tools and machinery for professional and hobby woodcarvers.

The Craftsmen’s Classic Art & Crafts Festival Show Date: Mar 6-8 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: State Fairgrounds, Columbia, SC Est. Exhibitors: 300 Est. Attendance: 20,000

PAGE 34 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Profile: This Expo features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leathercraft, jewelry, and more.

Open to public and trade.

ACC Craft Fair-Atlanta Show Date: Mar 13-15 Management: American Crafts Council, Inc. 72 Spring St. 6 Fl. New York, NY 10012 Tel: 212/274-0630 Fax: 212/274-0650 www.craftcouncil.org Location: Georgia Dome, Atlanta, GA Est. Exhibitors: 250 Est. Attendance: 9,300 Profile: U.S.A Made is the motto at this popular show that features craftspeople throughout the country displaying items such as glass, leather, jewelry, wood, metal and fiber. Open to the public and trade.

The Craftsmen’s Classic Arts & Crafts Festival Show Date: Mar 13-15 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: Richmond International Raceway Complex, Richmond, VA Est. Exhibitors: 300 Est. Attendance: 20,000 Profile: Features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leather-craft, jewelry and more.

Open to public and trade.

C

M

Y

CM

MY

CY

CMY

K

March 1-4, 2015 | Las Vegas Convention Center | Las Vegas, Nevada

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 35

S P O NSO R E D BY:

15% Discount on Orders w/promo code:

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www.WholesaleSelfieSticks.com Offinger’s Handcrafted Marketplace Show Date: Mar 18 Management: Offinger Management Co. 1100-H Brandywine Blvd.

Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/455-6770 www.offinger.com Location: Ohio Expo Center, Columbus, OH Est. Exhibitors: 225 Est. Attendance: 2,700 Profile: Suppliers exhibit all items pertinent to the handcrafted product industry.

Memories Expo Show Date: Mar 20-21 Management: Offinger Management Co. 1100 -H Brandywine Blvd., P.O. Box 3388 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.memoriesexpo.com Location: Ohio Exposition Center, Columbus, OH Est. Exhibitors: 100 Est. Attendance: 3,300 Profile: Collectibles and memorabilia from all eras will be displayed at this event. Also many crafts products including scrap booking will be featured.

The Craftsmen’s Classic Arts & Crafts Festival Show Date: Mar 20-22 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: Dulles Expo Center, Chantilly, VA Est. Exhibitors: 300 Est. Attendance: 20,000

INDUSTRY TRADE SHOWS

MARCH 2015 Profile: This Expo features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leathercraft, jewelry, and more.

Open to public and trade.

Chicago Beckman Crafts, Home Market & Chicago Gift Show Show Date: Mar 21-24 Management: Chicago Merchandise Mart 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 800-677-6278 Fax: 312/527-7600 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Designed for the gift and decorative accessories market. Includes both American and international items.

Art Glass Show & Bead Show Show Date: Mar 28-29 Management: Creative Mode 2934 County Mn. Stoughton, WI 53589 Tel: 608/838-8011 Fax: 608/838-8022 www.beadshowmadison.com Location: Alliant Energy Center, Madison, WI Est. Exhibitors: 200 Est. Attendance: 1,600 Profile: The world’s source for glass.

Beauty & Hair Care ASD Market Week Show Date: Mar 1-4 Management: ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511

PAGE 36 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Fax: (310) 481-1900 www.asdonline.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,000 Est. Attendance: 40,000 Profile: This show is the largest wholesale variety and general merchandise show in the country. It features thousands of unique products in hundreds of popular categories.

Natural Products Expo West Show Date: Mar 6-8 Management: New Hope Natural Media 1301 Spruce St. Boulder, CO 80302 Tel: 303/939-8440 Fax: 303/998-9020 www.expowest.com Location: Anaheim Convention Center, Anaheim, CA Est. Exhibitors: 1,500 Est. Attendance: 31,000 Profile: Natural products manufacturers will be displaying vitamins, food and body-care products that are environmentally friendly.

ABA Beauty Show Show Date: Mar 8-9 Management: Allied Beauty Association 145 Traders Blvd. Unit 26/27 Mississauga, ON L4Z 3L3 Tel: 905/568-0158 Fax: 905/568-1581 www.abacanada.com Location: Palais des Congres de Montreal, Montreal, Quebec, Canada Est. Exhibitors: 1,000 Est. Attendance: 25,000 Profile: This show will feature products and services related to the beauty industry.operators will be the focus of this annual event.

INDUSTRY TRADE SHOWS

International Esthetics, Cosmetics & Spa Conference Show Date: Mar 8-10 Management: Questex Media Group 757 Third Ave., 5 Fl. New York, NY 10017 Tel: 203/926-0528 Fax: 203/926-0577 www.iecsc.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Show for cosmetology industry.

International Vision Expo (East) Show Date: Mar 20-22 Management: Association Expositions & Services (A member of Reed Exhibition Companies) 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4820 Fax: 203/840-5580 www.visionexpoeast.com Location: Jacob Javits Convention Center,

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MARCH 2015 IBS-New York Show Date: Mar 8-9 Management: International Beauty Show Group 7500 Old Oak Blvd.

Cleveland, OH 44130 Tel: 800/427-2420 Fax: 218/723-9122 www.ibsnewyork.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 575 Est. Attendance: 75,000 Profile: Exhibitors who are suppliers of services and products used in the full service salon and other hair, nail, skin and personal fitness care.

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New York, NY Est. Exhibitors: 550 Est. Attendance: 15,000 Profile: Join thousands of ophthomalic professionals as they discover the newest in fashion, equipment, technology and education that will revolutionize your business.

Chicago Midwest Beauty Show Show Date: Mar 21-23 Management: Smith, Bucklin & Associates, Inc. 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/321-6809 Fax: 312/321-6846 www.isnow.com Location: McCormick Place, Chicago, IL Est. Exhibitors: 400 Est. Attendance: 50,000 Profile: Manufacturers of professional salon/ industry beauty products.

Business Gay & Lesbian Travel Expo Show Date:Feb 28-Mar 1 Management: RDP Group 30 Tower Lane Avon, CT 06001 Tel: 860/677-0094 Fax: 860/677-6869 www.rdpgroup.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 400 Est. Attendance: 21,000 Profile: Products and services geared toward alternative lifestyles.

The Exhibitor Show Show Date: Mar 10-11 Management: VNU Expositions

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Exhibitor Magazine 206 So. Broadway, #745 Rochester, MN 55904 Tel: 630/434-7779 www.exhibitoronline.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 300 Est. Attendance: 5,000 Profile: This is billed as “the trade show of trade shows!” Everything a trade show coordinator needs will be exhibited here.

Gulf South Idea Exchange Show Date: Feb 10-12 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Biloxi, MS (Call for Site) Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

Mid-America Ag Show Show Date: Mar 11-12 Management: Mid America Expositions 7015 Spring Street Omaha, NE 68106 Tel: 402/346-8003 Fax: 402/346-5412 www.showofficeonline.com Location: Century Link Center, Omaha, NE Est. Exhibitors: 300 Est. Attendance: 1,000 Profile: All about agricultural products and services.

Monterey Idea Exchange Show Date: Mar 11-12

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 37

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www.WholesaleSelfieSticks.com Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Portola Hotel, Monterey, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

The PPAI Expo East Show Date: Mar 12-15 Management: International Council of Promotional Products Association 3125 Skyway Circle North Irving, TX 75038 Tel: 972/252-0404 Fax: 972/258-3004 www.theppaiexpo.org Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: N/A Est. Attendance: N/A Profile: Promotional business products.

INDUSTRY TRADE SHOWS

MARCH 2015 Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

IAADFS/Duty Free Show of the Americas Show Date: Mar 22-25 Management: Smith, Bucklin & Associates, Inc. 2025 M St. NW, Ste. 800 Washington, DC 20036-3309 Tel: 202/367-1184 Fax: 202/429-5154 www.iaadfs.org Location: Orlando World Center, Orlando, FL Est. Exhibitors: 175 Est. Attendance: 3,100

Destination Marketing Sales Academy Show Date: Mar 23 Management: 2025 M Street NW, Suite 500 Washington, DC 20036 Tel: 202/296-7888 Fax: 202/296-7889 www.destinationmarketing.org Location: Washington Convention Center, Washington, DC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Meeting planners and convention services providers sales meeting.

ASI Show-Long Beach Carolinas Idea Exchange Show Date: Mar 25-26 Show Date: Mar 22-25 Management: Management: ASI Shows, Inc. International Council of 4800 Street Rd. Shopping Centers Trevose, PA 19053 1221 Avenue of the Americas Tel: 800/546-3300 New York, NY 10020 Fax: 800/546-6381 Tel: 732/694-1781 www.asishow.com Fax: 212/486-0849 Location: long Beach Convention www.icsc.org Center, Long Beach,, CA Location: Charlotte Convention Est. Exhibitors: 400 Center, Charlotte, NC Est. Attendance: 6,000 Est. Exhibitors: N/A Profile: Imprinted specialties show.

Est. Attendance: N/A PAGE 38 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Electronics Digital Sign Expo Show Date: Mar 11-12 Management: Photo Marketing Association International 3000 Picture Pl. Jackson, MI 49201 Tel: 517/788-8100 Fax: 517/788-8371 www.kioskcom.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 775 Est. Attendance: N/A Profile: Signs of all types for the industry.

AMIA Winter Symposium Show Date: Mar 23-27 Management: AMIA 4915 St. Elmo Avenue, Suite 401 Bethesda, MD 20814 Tel: 301/657-1291 Fax: 301/657-1296 www.amia.org Location: Parc 55 Hotel, San Francisco, CA Est. Exhibitors: 50 Est. Attendance: 1,700 Profile: Meeting for researchers in medicine.

Embedded Systems Conference-West Show Date: Mar 30-Apr 2 Management: Miller Freeman, Inc. 600 Harrison St. San Francisco, CA 94107 Tel: 415/947-6622 Fax: 415/947-6095 www.embedded.com Location: McEnery Convention Center, San Jose, CA Est. Exhibitors: 300 Est. Attendance: 13,000

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The Charlotte Gift & Jewelry Show 2015 SCHEDULE

March 28 – 30 May 30 – June 1 September 26 – 28 December 5 – 7

GATLINBURG CONVENTION CENTER Gatlinburg, TN 2015 Schedule: March 7-9 June 6-8 September 12-14 November 14-16

RETAILERS FORUM MAGAZINE | FEBRUARY 2015 39

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Profile: Featuring and specializing in software designers, engineers and manufacturers.

Gifts & Variety Kansas City Gift Show Show Date: (Call for Date) Management: EventPros, Inc 6641 Wyoming St. Kansas City, MO 64113 Tel: 816/960-3400 Fax: N/A www.giftmartofkansascity.com Location: Kansas City Gift Mart, Overland Park, KS Est. Exhibitors: 250 Est. Attendance: 6,000 Profile: Temporary exhibits in conjunction with permanent exhibits featuring many handcrafted product lines such as giftware, fine art, seasonal décor, collectibles and more ASD Market Week Show Date: Mar 1-4 Management: ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511 Fax: (310) 481-1900 www.merchandisegroup.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,000 Est. Attendance: 40,000 Profile: Closeouts and surplus of gifts, novelties, games, toys and art supplies among other categories of general merchandise will be featured.

First Monday & Tuesday Mini Market Show Date: Mar 2-3 Management:

INDUSTRY TRADE SHOWS

MARCH 2015 Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: A gift and home accessories show.

Southern Women’s Show Savannah Show Date: Mar 6-8 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Savannah International Convention Center, Savannah, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

Norton’s Gift & Variety Show Show Date: Mar 7-9 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 475 Est. Attendance: N/A Profile: This show is complete with all kinds of giftware.

PPAI Expo East Show Date: Mar 12-15 Management:

PAGE 40 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Promotional Products Association International 3125 Skyway Circle N. Irving, TX 75038 Tel: 888/492-6890 Fax: 972/258-3003 www.theppaiexpo.org Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 1,500 Est. Attendance: 11,000 Profile: Promotional products and services.

Atlanta Spring Gift & Accessories Market Show Date: Mar 13-15 Management: America Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 www.americasmart.com Location: Atlanta Market Center, Atlanta, GA Est. Exhibitors: 2,200 Est. Attendance: 47,000 Profile: Manufacturers and wholesalers exhibit their products and services to attending gift shop owners.

Southern Women’s Show Memphis Show Date: Mar 13-15 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Agricenter Expo Center, Memphis, TN Est. Exhibitors: 400 Est. Attendance: 31,000 Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

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INDUSTRY TRADE SHOWS

MARCH 2015 Minneapolis Gift Show Show Date: Mar 13-17 Management: Minneapolis Gift Mart 10301 Bren Rd. W Minnetonka, MN 55343 Tel: 800/626-1298 Fax: 612/932-0847 www.mplsgiftmart.com Location: Minneapolis Gift Mart, Minneapolis, MN Est. Exhibitors: 130 Est. Attendance: 3,000 Profile: This show features gifts for all occasions from toys to house wares and more.

Vancouver Gift Expo Show Date: Mar 15-17 Management: DMG World Media 4285 Canada Way Burnaby, BC V5G 1H2 Tel: 604/412-2271 Fax: 601/433-4807 www.vancouvergiftexpo.com Location: PNE Forum Building, Vancouver, BC Est. Exhibitors: 550 Est. Attendance: 7,700 Profile: Gift wares, leatherwear, jewelry and like items will be displayed by wholesalers and distributors at this trade show attended by Canadian retailers.

Offinger’s Handcrafted Marketplace Show Date: Mar 18 Management: Offinger Management Co. 1100 H-Brandywine Blvd., P.O. Box 2188 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.offinger.com Location: Ohio Expo Center, Columbus, OH Est. Exhibitors: 175 Est. Attendance: 1,200 Profile: Exhibitors will feature all types of gifts and handicrafts.

Portland Gift & Accessories Show Show Date: Mar 20-22 Management: Western Exhibitors, Inc. 2181 Greenwich St. San Francisco, CA 94123 Tel: 415/346-6666 Fax: 415/346-4965 www.portlandgift.com Location: Oregon Convention Center, Portland, OR Est. Exhibitors: 450 Est. Attendance: 8,000 Profile: A gift show drawing wholesalers of gift and decorative accessories, jewelry, souvenirs and gourmet items.

Chicago Gift & Home Market Show Date: Mar 21-24 Management: Merchandise Mart Properties, Inc. 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: n/a www.merchandisemart.com Location: The Chicago Merchandise Mart, Chicago, IL Est. Exhibitors: 950 Est. Attendance: 30,000 Profile: Items for gift and home stores.

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www.WholesaleSelfieSticks.com Dallas International Gift & Home Accessories Show Show Date: Mar 25-28 Management: George Little Management 10 Bank St. White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6180 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: 800 Est. Attendance: 30,000 Profile: This show focuses on retailers and others shopping for gifts and gift related items.

This show is one of the many shows going on under one roof.

Charlotte Gift, Jewelry & Housewares Show-Charlotte Show Date: Mar 28-30 Management: Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and more

Montreal Gift Show Show Date: Mar 22-25 Management: DMG World Media Boston Gift Show 4285 Canada Way Show Date: Mar 28-31 Burnaby, BC V5G 1H2 Management: Tel: 604/433-5121 Management: Fax: 604/433-9549 Urban Expositions www.vancouvergiftshow.com 1395 South Marietta Parkway, Location: Place Bonaventure, Bldg. 400, Ste. 210 Quebec, Canada Marietta, GA 30067 Est. Exhibitors: 600 Tel: 770/952-6444 Est. Attendance: 8,300 Fax: 770/956-9644 Profile: Jewelry, house wares, www.urban-expo.com leather products, gifts and toys Location: Boston Convention will be displayed at this gift show.

Center, Boston MA RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 41

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Your Business can Accept Credit Cards EXS • 888-202-1980 www.exscredit.com Est. Exhibitors: 600 Est. Attendance: 13,000 Profile: This show features a wide variety of giftware’s and collectible items.

Gift & Home Market at the LA Mart Show Date: Mar 28-30 Management: L.A. Mart 1933 S. Broadway, Ste. 244 Los Angeles, CA 90007 Tel: 213/763-5800 Fax: 213/763-5881 www.californiamarketcenter. com Location: L.A. Mart, Los Angeles, CA Est. Exhibitors: 300 Est. Attendance: 25,000 Profile: 300 showrooms featuring seminars, workshops for buyers, new products, discounts and more.

Jewelry & Accessories Intergem-International Gem & Jewelry Show Show Date: Feb 27-Mar 1 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Los Angeles Convention Center, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world.

INDUSTRY TRADE SHOWS

MARCH 2015 Denver Merchandise Mart Gift, Jewelry & Resort Show Show Date: Feb 27-Mar 2 Management: Denver Merchandise Mart 451 E. 58th Ave., Ste. 470 Denver, CO 80216 Tel: 303/292-6278 Fax: 303/297-8473 www.denvermart.com Location: Denver Merchandise Mart Complex, Denver, CO Est. Exhibitors: 650 Est. Attendance: 7,000 Profile: Manufacturers of giftware and jewelry will be exhibiting.

Atlanta Jewlery Show Show Date: Feb 28-Mar 2 Management: Southern Jewelry Travelers Association 4 Executive Park Dr., Ste. 1202 Atlanta, GA 30329 Tel: 404/634-3434 Fax: 404/634-4663 www.atlantajewelryshow.com Location: Cobb Galleria Center, Atlanta, GA Est. Exhibitors: 700 Est. Attendance: 3,500 Profile: many manufacturers, distributors, and representatives will feature a wide range of costume and fine jewelry.

ASD Jewelry Expo Show Date: Mar 1-4 Management Info ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511 Fax: (310) 481-1900 www.merchandisegroup.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A

PAGE 42 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Profile: Companies showcasing fine, fashion and costume jewelry, including diamonds, gold, precious and semi-precious stones, pearls, sterling silver jewelry, watches and more.

Intergem-International Gem & Jewelry Show Show Date: Mar 6-8 Management: Reed Exhibition Companies International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Denver Merchandise Mart, Denver, CO Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

Intergem-International Gem & Jewelry Show Show Date: Mar 7-8 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Southfield Municipal Complex Pavilion, Southfield, MI Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world.

Norton’s Gift & Variety Show Show Date: Feb 6-8 Management: The Norton Shows

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www.WholesaleSelfieSticks.com P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 475 Est. Attendance: N/A Profile: This show will feature apparel, jewelry and other related items. This is quite a popular show and marketplace.

Expo New York Show Date: Mar 8-10 Management: Manufacturing Jewelers and Suppliers of America 45 Royal Little Dr. Providence, RI 02904 Tel: 401/274-3840 Fax: 401/274-0265 www.mjsa.org Location: Hilton Hotel, New York, NY Est. Exhibitors: 270 Est. Attendance: 4,800 Profile: Exhibitors who supply semi-precious and costume jewelry to manufacturers within the industry .

ACC Craft Fair-Atlanta Show Date: Feb 9-11 Management: American Crafts Council, Inc. 72 Spring Street, 6 FL New York, NY 10012 Tel: 212/274-0630 Fax: 212/274-0650 www.craftcouncil.org Location: Georgia Dome, Atlanta, GA Est. Exhibitors: 250 Est. Attendance: 9,300 Profile: U.S.A Made is the motto at this popular show that features craftspeople throughout the country displaying items such as glass, leather, jewelry, wood, metal and fiber. Open to the public and trade.

INDUSTRY TRADE SHOWS

MARCH 2015 Intergem-International Gem & Jewelry Show Show Date: Mar 13-15 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Seattle Center, Seattle, WA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world.

Intergem-International Gem & Jewelry Show Show Date: Mar 20-22 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Gateway Center, Collinsville, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world.

Jewelers International Showcase Show Date: Mar 25-27 Management: Jewelers International Showcase, Inc. 6405 Congress Ave., Ste. 125 Boca Raton, FL 33487 Tel: 561/998-0205 Fax: 561/998-0209 www.jisshow.com Location: Miami Beach Convention Center,

PAGE 44 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Miami Beach, FL Est. Exhibitors: 1,000 Est. Attendance: 6,000 Profile: Wholesalers, manufacturers and importers of jewelry and related accessories will be exhibiting.

Intergem-International Gem & Jewelry Show Show Date: Mar 27-29 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Veterans Memorial, Columbus, OH Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world..

Charlotte Gift, Jewelry & Housewares Show Show Date: Mar 28-30 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show is a wholesale trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys and much more.

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MARCH 2015 Sporting Goods & Recreation TRAPS Annual Institute & Trade Show Show Date: Mar 2-6 Management: Texas Recreation & Park Society P.O. Box 330 Georgetown, TX 78627 Tel: 512/868-8988 Fax: 512/868-8566 www.traps.org Location: Abilene, TX (Call for Site) Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show provides a marketplace for the display of park and playground equipment, art & craft supplies.

Fred Hall’s Western Fishing Tackle & Boat Show Show Date: Mar 4-8 Management: Hall (Fred J) & Associates P.O. Box 2925 Camarillo, CA 93011 Tel: 805/389-3339 Fax: 805/389-1219 www.fredhall.com Location: Long Beach Convention & Visitor’s Center, Long Beach, CA Est. Exhibitors: 900 Est. Attendance: N/A Profile: Everything for fishing and boating will be displayed at this show.

St. Louis Boat Show Show Date: Mar 4-8 Management: National Marine Manufacturers Association 600 3rd Ave., 23rd Floor New York, NY 10016 Tel: 212/922-1212 Fax: 212/922-9607 www.nmma.org

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Location: Americas Tel: 813/741-0488 Center, St. Louis, MO Fax: 813/741-0688 Est. Exhibitors: 130 www.frvta.org Est. Attendance: 33,000 Location: Germain Profile: Featured will be Arena, Estero, FL all types of boats, boating Exhibitors: N/A equipment, and accessories.

Est. Attendance: N/A Profile: Campers and RV’s.

Arnold Schwarzenegger Fitness Expo New Orleans Boat & Sportfishing Show Show Date: Mar 6-8 Management: Show Date: Mar 6-8 Arnold Fitness Expo Management: 1245 Worthington Woods Blvd.

National Marine Worthington, OH 43085 Manufacturers Association Tel: 614/431-2600 200 E Randolph Dr Fax: 614/431-3493 Chicago, IL 60601 www.arnoldsportsfestival.com Tel: 312/946-6200 Location: Veterans Memorial Fax: 312/946-0388 Auditorium, Columbus, OH www.boatshowneworleans.com Est. Exhibitors: 600 Location: Superdome,New Est. Attendance: 40,000 Orleans, LA Profile: This show features Est. Exhibitors: 200 products and services related Est. Attendance: 40,000 to the health industry..

Profile: Marine dealers exhibit the latest in boat models and BC Hunting Show marine related products.

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Louisiana Sportsmen’s Show Show Date: Mar 12-15 Management: Louisiana Sportsmen’s Inc. P.O. Box 2116 Kenner, LA 70063 Tel: 504/464-7363 Fax: n/a www.lasportsmenshow.com Location: Lamar Dixon Expo Center,Gonzalez, LA Est. Exhibitors: 500 Est. Attendance: N/A Profile: Marketplace for outdoor manufacturers, distributors and retail outlets including fishing tackle, hunting, motorcycles, camping and other outdoor gear.

Central New England Boat Show Show Date: Mar 13-15 Management: Expo Management Group P.O. Box 785 Westborough, MA 01581 Tel: 508/836-2222 Fax: 508/836-0231 www.worcesterboatshow.com Location: DCU Centre, Worcester, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Boats and related services and accessories.

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Tel: 732/449-4004 Fax: 732/449-5566 www.gsevents.com Location: Dulles Expo Center, Chantilly, VA Est. Exhibitors: N/A Est. Attendance: N/A Profile: All water sports equipment and accessories in addition to boats and supplies will be exhibited.

Eastern Iowa Sport Show Show Date: Mar 13-15 Management: Iowa Show Productions P.O. Box 2460 Waterloo, IA 50704 Tel: 319/232-0218 Fax: 319/235-8932 www.iowashows.com Location: Uni Dome, Cedar Rapids, IA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Show for sporting goods and events.

Hawaii Auto Show Show Date: Mar 13-15 Management: Motor Trend Auto Shows P.O. Box 4097 Harrisburg, PA 17111 Tel: 717/566-6100 Fax: 717/566-7868 www.motortrendautoshows.com Location: Hawaii Convention Center, Honolulu, HI Exhibitors: N/A Est. Attendance: N/A Profile: Major auto show features cars and accessories. sporting goods and events.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 49

FORUM WORKSHOP

GETTING & KEEPING YOUR SHOPPERS IN ANY ECONOMY

I

n today’s marketplace, offering a quality product or service experience is no guarantee you will attract or retain customers. Likewise, providing a variety of sales or purchase incentives doesn’t necessarily convert consumers to customers. There is more competition everywhere, be it in your product or service category or for alternate uses of the consumer’s monetary resources. Decisions are not limited to choices between brand A and B, but also whether to spend on something else or save.

Achieving success in service or sales starts with understanding the customer and knowing how to respond. This is easier said than done. Given product or service parity,why do some succeed and others fail? What makes a customer prefer your brand to another? How can you be sure your business practices are meeting the market’s needs? When are your employees helping or hurting you attract customers?

What can you do to better the odds at both keeping existing customers and adding new ones in good or bad economic times? How do you outperform your competition? There is no single answer or set of answers to these questions. But what successful organizations and their managers have in common is that they are able to read and respond to the needs and desires of their customers Moreover, they are able to convey this understanding to their employees. And, in doing so, they have their employees respond appropriately at the point of encounter with the customer. By meeting the needs and desires of the customer, they convert one-time consumers into loyal customers.

Understanding the customer, motivating the employees, and communicating with responsive messages are all important characteristics of those successful at service and sales excellence.

PAGE 50 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP The interrelationship of these seemingly distinct functions is what forms an overall organizational environment which leads to success. The common denominator is recognition of the customer as the unifier. So let’s start with understanding more about customers.

steps to keep that customer too.

PRECONDITIONING Understanding your customer is as essential to providing on-target service as it is to closing a sale.

UNDERSTANDING CUSTOMERS Studies show that it costs you five times as much to attract a new customer as it does to retain an existing one.

In today’s business world, most companies are scrapping for every possible customer. This article will present a number of ways how you can find new customers. But its major focus is on customer retention. After all, not only is keeping customers more financially expedient, but every time you find, condition and sell a new customer, you’ve got to take

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FORUM WORKSHOP It is important to understand the customer’s needs and wants in order to position your product or service sales message in line with the customer’s expectations. Even if all of these considerations are explored, there is still the base-level conditioning of the customer’s attitude that you need to take into account.

many other factors as well. Attitudes and beliefs learned from parents and peers, societal events, personal experiences, accumulated and current circumstances in life all precondition consumers’ attitudes.

Today more than ever, customer’s attitudes have been preconditioned. Many are cynical about service personnel. Price changes, unmet promises, and encounters with poorly trained workers have all contributed to this preconditioning. Everyday experiences often reinforce this preconditioning, resulting in customer cynicism.

This preconditioned cynicism may be the result of

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FORUM WORKSHOP How do you capitalize on this preconditioned consumer to convert him to a purchaser and a repeat customer?

What should your sales pitch say to be believable?

How should your point of encounter employees respond? Well, it all depends on specifically how that customer has been preconditioned. It also depends on the motivating factors driving that consumer. Is it price? Is it service at a price? Is it ego? Is it efficiency? Is it one or all of these factors, or a multiple of other reasons? One thing we do know – what ever it is

– this preconditioning projects itself into customer attitudes that the attuned salesperson or marketer can read clearly.

ATTITUDES Sometimes you can “see” an attitude. Picture someone walking up to a hotel checkin desk with a reservation confirmation slip of paper in his hand. What do you think his preconditioned attitude is telling him? What do you think he expects might happen if he didn’t have that confirmation number and printed slip of paper? Now picture a person striding towards her bank teller, holding out a countersigned check and continued...

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FORUM WORKSHOP ID card. Do you think this person wishes to dawdle and engage in a leisurely conversation? Does she want to hear about all the bank services available?

flux of the buyer-seller relationship are called “internal.” “External” attitudes are less under your control, but can be just as important in the successful service of your customers.

$¢$¢$¢$¢$¢$¢$¢$¢$¢$¢$¢$¢$ It doesn’t require a Ph.D. in psychology to understand the signals being sent by consumers. But knowledge of human nature is necessary to help us recognize and respond to these signals. Think of the people who represent service excellence to you. The smart company sends out a marketing message that is able to meet a wide range of preconditioned consumer needs.

Attitudes can be influenced prior to, during, and after the actual sale. Those influenced by the quality of the service or product and the

Internal influences include everything from the initial marketing message to the actual service offering continued...

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FORUM WORKSHOP or product itself. The marketing messages shape an expectation. This expectation will either be raised or lowered upon initial contact with the service or product.

Let’s take as an example an advertisement that promises a full-size or luxury automobile for a weekend rental.

If the advertisement shows a Buick, the consumer will not feel fulfilled with anything less than a Buick. The consumer’s expectation will be further reinforced upon arriving at the rental car lot, if he sees several Buicks awaiting. His expectation may even be raised if he also sees several Cadillacs in the lot. However, if he sees only mid-sized and compact cars, his expectations will be lowered and any cynical preconditioned atti-

tude will be reinforced. Note, his attitude and expectation levels have been shaped before he meets or talks with any point of encounter service personnel.

External influences have nothing to do with your pre-sell messages or service/product offering. Take, for example, the teller who extends a pleasant greeting only to encounter an irate “Can you move any faster?” or consider the front desk clerk who says, “Welcome,” and is met with silence, a credit card, and a look that says “One mistake and I’ll make you regret it.” The teller doesn’t know the customer received a ticket for speeding only five minutes prior. The front desk clerk has no continued...

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FORUM WORKSHOP idea the guest was delayed four hours because of an overbooked flight. These service personnel have to know how to deal with customers who have just gone through a severe attitude-changing experience.

The behavior of the consumer is preconditioned by both the messages you send and by the external influences received prior to the purchase experience.

Knowing what to say in your messages and how to handle the unexpected attitude are but two of the keys to keeping customers. How the consumer’s attitude has been preconditioned is a variable that both marketing and service must constantly monitor if you are to achieve service excellence.

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FORUM WORKSHOP RESPONSES With proper training, you can convert reactions to measured responses. You can meet hostile attitudes with disarming phrases. Just as the actor who trains becomes flawless in the execution of his lines, so, too, will the service employee. The satisfaction of a good performance, of winning the audience or customer over enhances the work environment and enriches the individual psyche.

There is no single course or bible of reaction/ response phrases that provides all the answers.

There are too many individuals, attitudes and

circumstances to deal with in virtually any business. But there are helpful ideas to be garnered from the plethora of materials available. Empathy training can be a major key to the many steps needed to keep customers.

It may come as no surprise, but not everyone is capable of a controlled response or trainable.

Some individuals are bad actors.

They just do not have the bravery, the split-second timing, or the psychological make-up to go on stage. Others, akin to uncoordinated dancers, will consistently step on the customer’s toes with their responses. So, before you sign everyone up for empathy training, take the time to assess their likely continued...

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FORUM WORKSHOP success at servicing or selling. Consider their attitudes and personalities. Are they of a nature that allows them to step into the actor’s part?

Can they respond to attacks peacefully – neither lashing back at the customer, nor tormenting themselves by holding in all their anger?

And, do they possess the ability to bounce back after momentary reflections and respond with the poise of the good actor?

and reinforce a “bond” between customer and employee by selecting the proper response.

In point-of-encounter service situations, the selection of the appropriate response results in keeping the customer or customer satisfaction. The wrong response results in the likelihood of losing the customer. While this sounds simple, there are pitfalls along the way to be avoided.

These include one of the biggest of them all– failing to communicate the importance of winning to your employees.

Empathy training helps in the reactionary process to recognize and respond to diffuse the negative

You will never be successful at service excellence or retaining continued...

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FORUM WORKSHOP customers until your employees understand why their winning performance is so essential. You will dramatically increase your odds of winning back existing customers and closing sales if you also remember to communicate rewards (verbal, written, or financial) to those who performed well. After all, isn’t that what a true performer expects and lives for– the recognition and reward?

MOVING TARGETS Today, more than ever, customers are a moving target. Attitudes are changing and understanding how to deliver quality service means you must see the customer’s point of view. This means you must have a customer orientation throughout all your customer service programs and practices. You must also have a sales message which causes the consumer to be responsive and select your product or service.

In examining where customers are coming from, you have to put yourself in their shoes. You purchase many companies’ services and products. What has your personal experience taught you? One of the first things you must have discovered is that quality continued...

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FORUM WORKSHOP service has become rare. Over the years, thousands of people & companies have loudly claimed their quality, but how many have actually delivered? Even companies that have managed to live up to their claims later scaled back their efforts, some in order to achieve more profitable operations, some out of a lack of will or loss of purpose.

Any number of firms have cut costs, eliminated manpower, deleted training expenses and other supportive efforts that assure a quality delivery system.

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Many of these firms have not changed their overall marketing message or promise of quality service when talking to the consumer. They put their sales personnel under greater pressure to perform with less product/service delivery support.

Few people simultaneously make these cuts while claiming improved quality service, but in the end, the customer gets less actual delivery, and this leads to consumer dissatisfaction.

The toughest place to judge consumers’ attitudes and the quality level of service & products is always your own business. continued...

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FORUM WORKSHOP Experience helps, but cannot be relied on solely. Where do you begin to get a current and true fix on your customers and their attitudes?

There are a number of information-gathering techniques you can employ. The most important start is for you to have an objective and ongoing approach to customer feedback.

LISTENING & OTHER TECHNIQUES The basic customer feedback technique is called listening. At its most rudimentary, it consists of a

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customer talking – or even not talking – and you figuring out what he really means. There are other techniques. They range from simple informal mechanisms to complex long-term professional services.

What works for you largely depends upon the size and complexity of your business. The following are some of the techniques and services which may help you. continued...

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FORUM WORKSHOP COMMENTS • COMPLAINTS FORM

customer, you may be on your way to retaining one.

The easiest and least complex type of feedback process is a “comment card” or complaint form. A simple review of these on a regular basis will reveal areas where problems are becoming serious.

Repeat complaints should immediately make your priority list.

One of the most important things you can do is seek the customer’s name, address and phone contact on these forms. Most people are preconditioned to believe that it’s not worth their time to complain because no one ever responds. If you do respond and do so fairly, instead of losing a

QUESTIONNAIRES Questionnaires are an extension of your comments form, with a greater number of probes for key areas and the opportunity to quantify results for trend analysis.

Also, you can use questionnaires to identify new opportunities.

The key to questionnaire usage is to make sure the questions elicit truthful, valuable answers, and to judge the responses in more than a superficial manner. People are usually happy to tell you what continued...

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they think; why they think that is much harder to derive.

CUSTOMER SERVICE INDEX Often referred to by many different names such as quality delivery index or customer relations profiles, a customer service index provides an ongoing quantifiable measurement of your comments or questionnaire feedback. Their measurements can be viewed by time periods, geographic area, stores/operating units, etc. In more progressive firms, such indices serve both as an awareness mechanism as well as a motivator to perform. Some firms establish healthy competition between units and use “scores” as a means of reward.

Sometimes questionnaires or comment cards only provide surface clues or trends which need further qualification. Focus groups are an excellent technique when more in-depth probing is required. Focus group research should be conducted by qualified professional organizations. There are many benefits for using professionals, beginning with the actual design process, to use of trained moderators, to the data interpretation and applications.

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FORUM WORKSHOP fering and reporting back to you on their findings.

This service can be invaluable at helping you spot major and minor problems in your delivery, and a variety of employee-related problems you might be unaware of in your operations. Some firms will even provide mystery shoppers who reward your employees for superior service on a surprise basis.

CUSTOMER PERSPECTIVE AUDIT One of the most comprehensive techniques to understanding the total of your customers’ perceptions is to have a “customer perspective audit” conducted. This analysis begins with your pre-sell messages (advertising, packaging, promotions, etc.), and continues through the entire customer relationship process to the post-sell follow-up. The CPA usually begins with a comprehensive audit/check list which goes item by item through all point of encounter interfaces with the consumer. Conducted properly, this process may impact everything from your advertising to your billing and sales procedures. continued...

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FORUM WORKSHOP GAP ANALYSIS While the customer perspective audit will provide you with an indicator of your total quality/service delivery process, a gap will always exist between the results of these findings and your own or management’s opinion(s).

A Gap Analysis utilizes quantitative and qualitative research methodologies to take a “perception reading” of both your own management’s perspective of its quality service delivery and the consumer’s perspective. For example, on a scale of percentages, the consumers’ ratings may be at 60 percent (fair performance) and management’s may well be at a 90 percent rating (excellent performance.) Thus, a 30 percent gap is evident between what the customer is experiencing and what management believes it is delivering.

THROUGH USE OF FOCUS GROUPS AND SOME OF THE OTHER TECHNIQUES DESCRIBED, THE REASONS FOR THE GAP AND, MORE IMPORTANT, THE SOLUTIONS TO CLOSE THE GAP CAN BE IDENTIFIED. There are more techniques and forms of quantitative and qualitative research available. The important point is that listening to your customer is critical to offering excellence in service delivery and to keeping customers. It also helps you attract new customers by identifying their needs. Careful listening will also let you target your marketing messages more precisely. Most important of all, you should receive the information you need to take appropriate action. continued...

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FORUM WORKSHOP ACTING

but not going to help you keep or retain customers.

What you learn from these various feedback mech- The second type is knowledge that is usable and will anisms might be categorized into two types of find- help you in your business activities. Obviously it ings. First there’s the knowledge that is nice to know is important to discriminate between the two, and try to attain as much as you can of the second type.

Look for findings that suggest change in the following areas.

PRE-SELLING MESSAGE SIGNALS Are your customers telling you you’re not addressing their needs or over promising? Is your pre-sell image in line with the consumer’s perceptions? Is your pre-sell message competitive or a strong enough motivator to cause action? Are your pre-sell messages being sent to the right target(s) with the right content? Are they sent frequently enough? continued...

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FORUM WORKSHOP PURCHASING PROCESS Is the point of encounter easy to reach or do you have too many roadblocks? (Roadblocks might be: phones that ring too long, hours that are too short, staff that doesn’t have the answers, lack of selection choice, inflexible pricing or payment policies, etc.)

Once the consumers have reached the point of encounter, will they find it pleasant and efficient? Simple things like cleanliness, appearance and elimination of hassles are very important to the customer.

Keeping people waiting needlessly loses customers more easily than checking them out efficiently retains them.

Are you taking inventory of the customer’s payment?

Are you doing it efficiently? Are you offering the customer the choices of payment they desire versus what you want? It always amazes me to have my American Express card out, ready for prompt point of purchase payment, and to be asked: “Would you prefer to use Mastercard or VISA, or open a store charge?” NO! Why are you wasting my time and irritating me?

What is even more amazing, is when you get the same question and you’re paying with cash in your hand.

The point of payment is a sensitive moment. Seize the opportunity. Compliment the customers on their purchases and efficiently accept their payment. Listen to what they tell you – whether it’s about the product, their buying experience, their frustration, or how happy you have made them. continued...

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RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 89

FORUM WORKSHOP PRE-SELLING STRATEGIES

mised on preconditioned reactions to events and experiences. Don’t react, respond after listening.

Taking the time and using appropriate listening techniques will result in useful steps to help you meet the consumers’ needs and fulfill their expectations.

Your product/service delivery system from pre-sell to post-sell will be in line with the current needs of the consumer. And your sales messages and motivators will be on target. The results will be a quality service and sales experience that will please both you and the customer. For now, you have converted the consumer to your customer.

Think of your last five purchases and ask yourself, did anyone offer you a reason or incentive to come back or purchase again? Now, think about your own business — your last five point of purchase interfaces. Did you make any offer or provide any incentive? What are you providing that customer as an incentive to return? Do you have a process installed to follow up and ask your customer if they need more help or are satisfied with their purchase experience? Don’t let your competition outsell you at this point – or they’ll retain not only their customers better, but your as well!

PERFORMING TO In summary, understanding your customer is the first and most important step toward keeping KEEP CUSTOMERS Types of Customers & Their Signals customers in good times or bad.

Recognizing their current attitudes may well be pre- Employees should know how to listen and view cuscontinued...

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FORUM WORKSHOP tomers. Just as psychologists and behaviorists are trained to read expressions and gestures, so too can the point of encounter employee. Customers continually send signals, some friendly and some hostile! These signals provide rules as to when or how to respond, and call for appropriate actions.

describe all varieties, here are some types of customers you may well identify with and tips on how to deal with them.

FAST FREDDIE Look for the man in motion, arms outstretched, wallet or credit card in hand, heading full steam ahead toward the point of encounter. In his office, he is the multiple paper, phone line and meetings specialist.

Most who have put their time on the front line at Fast Freddies want you to move with the speed of the point of encounter have their own nomencla- lightening, anticipate their needs before they speak, ture or categorizations of customer types. and to respond instantaneously. They don’t want to hear “I’ll be with you in a minute.” They want you to The categories and labels may vary, but the signals run their charge card through in record time so they sent are universal. While it is virtually impossible to can be on their way. continued...

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FORUM WORKSHOP The best way to handle Fast Freddies is to be polite, efficient and, if you can, keep them busy during the sales transaction. Don’t take their time, unless it’s focused on expediting their departure. Fast Freddies love efficiency and can’t tolerate slowness. To win a sale, ask them to help expedite the process; they are likely to pick up the pen and sign the contract. On the other hand, drag-on (or overkill) is likely to result in their saying they just have no more time and will have to get back to you another day. Sale lost!

WATCH FOR THEM. THEY ARE COMING THROUGH YOUR FRONT DOOR RIGHT NOW.

SLOW SALLY Friendly, warm, and conversationally oriented, Slow

Sallies are the opposite of Fast Freddies. Slow Sallies view the point of encounter transaction as more of a social event than a process. They tend to view the point of encounter employee as a new-found friend and want to exchange pleasantries. Indeed, Slow Sallies want the conversation to go beyond the pleasantries to more time-consuming topics. Slow Sallies want you to reply, but more importantly, want you to listen. The actual sale or transaction is secondary to the “event.” For Slow Sallies, this “event” is what the day is all about. They like people – especially those who will let them talk and show interest.

Slow Sallies can be among your best repeat customers. You just need to recognize that it is worth your while to take your time with them and that they really will purchase.

Of course, Slow Sallies come in both sexes. They can continued...

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recognition, and to be the center of the transaction.

To some degree, the transaction is also a social event, but one at which they are the center of attention.

When happy or unhappy , Loud Larries want all to know that they are buying, what they are buying, and from whom. This event can be a happy occasion, like a wedding. However, when Loud Larries are unhappy or feel they have been wronged, they also want the whole world to know.

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FORUM WORKSHOP and dismantle their attacks immediately.

Your instantaneous reply and right response will tone them down.

In fact, if your policies are flexible enough, give a Loud Larry just about anything beyond what he expects and he will revert back to the positive radio commercial with the push of a button. If you want to close a sale with a Loud Larry, consider using him as a testimonial in some fashion. Remember, he likes to hear, see, and read his name. You may just find an insatiable repeat customer and, at a minimum, a loyalist out pitching your brand with a vocal broadcast. Word of mouth works, and Larry’s got a big one.

LOST LUCY Lost Lucies can be spotted looking around and give the appearance of being preoccupied, in a daze, or directionless. She probably doesn’t know what to ask, or how to start.

A simple “May I help you?” or “What can I do for you?” may be enough to get a Lost Lucy to open up her mind and focus on what you want them to – buy your product or service. A harsh, curt, or complicated reply will cause a Lost Lucy to slide back into the other world.

Lost Lucies want to be guided through “protective space” with minimal external encounters. If you can provide that environment, you will keep and retain a loyal customer, for they will feel comfortable in your continued...

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PAGE 98 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

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FORUM WORKSHOP non-pushy environment. If you are too aggressive, they will flee with the wind.

POOR PAUL While similar in appearance to Lost Lucy, Poor Pauls aren’t lost, just spacy about what to do. They are generally interested in what’s going on at the point of encounter or point of sale, but need a little help.

Poor Pauls like explanations, road maps and, most important of all, sympathy and affirmation. Reply with reinforcement of the choice they are about to make. Assure them that this is the correct choice and direction in which they should go. While they still

may feel unsure, your encouragement and methodological rationale will help them affirm in their own way that the purchase was the “right decision.”

POOR PAULS WANT YOU TO FIX IT FOR THEM – MAKE THEM FEEL BETTER. The same is true with respect to returns. Poor Pauls walk in, goods in hand like a wounded animal and seeking help. Take charge. Take those goods from Poor Paul and tell him everything is going to be all right. You’re on your way to winning a friend and long-term customer because you understand. continued in next issue...

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New Items Weekly • Diamonds and Precious Stones • No Minimum PAGE 100 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Seton Signage.com Since 1956 • Over 57,000 Products On-Line

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Boxes are Pre-Packed in Full Assortment of Styles, Brands and Sizes, Mens and Womens. No Rips, Tears or Broken Zippers. These are All Grade A Recylced. Jeans mixes are about 90% women’s.

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Add: Freight charges (UPS) are additional and paid by buyer. Our website displays exact shipping charges based on the weight of the item and your specific zip code. This is the most accurate way to get your shipping charges. Mail orders accepted, however, customers need to use our website to calculate their freight charges. Customers may also call our offices for charges.

Our sales department is available by email or phone to assist you: 516/991-7777; sales@1StopWholesale.com

Terms: All of our recycled clothing is Grade A with no holes, rips or broken zippers. All goods are assorted sizes, colors, brands, etc. and since they are used clothes are not returnable. Any undeliverable or returned shipments will be subject to 25% (of total order including shipping) restocking charge.

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2

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All items in this ad are RECYCLED clothing which are gently used and re-packaged for resale. We sell only Grade A Quality.

The National Federation of Independent Business is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.

NFIB’s mission is to promote and protect the right of our members to own, operate and grow their businesses. NFIB also gives its members a power in the marketplace. By pooling the purchasing power of its members, the National Federation of Independent Business gives members access to many business products and services at discounted costs. NFIB also provides timely information designed to help small businesses succeed.

BENEfits of mEmBErship FedEx Discounts • Hotel Savings Card Discount Payroll & Tax Filing • Business Webinars & Resources Individually, you are one independent business. Together, we are an influential group of small business owners. As an NFIB member, you benefit from the purchasing power of all our members combined—that means incredible discounts on services and tools that will help your business grow. Access workers’ compensation and health insurance, shipping, office supplies and more.

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www.DinoDropShip.com PAGE 106 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Boutique Closeouts.com Collaborative ColleCtionS Fresh new looks for todayâ&#x20AC;&#x2122;s lifestyles

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PAGE 108 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

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PAGE 114 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

The Retailers Source Guide for Products!

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PAGE 116 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 121

This MonTh’s

Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95

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FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95 SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95 HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00

Closeout of the Month SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer.

Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters.

It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$7.50 Order No. SM-SUB ...Swap 1 Year ...$30.00 ADVERTISING SPACE AVAILABLE

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CN1 - Closeout News - Sample Copy ...$10.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers.

Don’t confuse this It For You magazine with some Wholesale” of the “opportunitytype” publications offering products that are outdated and way over-priced.

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Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

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BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada.

Order No. REP- Sales Rep Dir. $69.95

USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees.

One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market.

Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95

Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. TOY - - $29.95

ADVERTISING SPACE AVAILABLE

Dollar Store Merchandise Guide

USA Closeout Directory

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM- Dollar Store $29.95

Dollar Store Location Guide

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible.

Our best-selling USA Closeout Directory shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More!

Order No. 4 - Closeout Directory - $29.95

Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00

1-800-635-7654 PAGE 124 FEBRUARY 2015 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

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No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

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Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world!

Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Order No. 321 $200.00

ABC Event Directory

USA Mail Order Catalogs New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $350.00

BUCKS FOR BLING

Accessories Sourcing Directory

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Order No. 121 $150.00

Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No: 122 $100.00

Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs.

Order No. ABC $24.95

1-800-635-7654

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743 $125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories.

Order No.FI 103 $ 150.00

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Apparel Business Directories RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 127

Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

Household

• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95

Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes.

Order No. 121...$29.95

Fabrics & Accessories

• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling.

Order No. 122...$29.95

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Leading Trade Directories Now Available to American Retailers

Apparel

•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment.

Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control.

Order No. 114...$29.95

Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

Overseas & International

LEGAL DEPARTMENT How To Save Money on Legal Fees A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business.

Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

Protect Yourself From Business Lawsuits This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career.

Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies.

Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

Legal Department RETAILERS FORUM MAGAZINE | FEBRUARY 2015 PAGE 129

FORUM PUBLISHING CO. 383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com

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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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