Ultra Activate Magazine 3.17

AC T I VAT E M A R C H 2 0 1 7 / / B Y U LT R A M O B I L E

TAKING DATA NEXT LEVEL TO THE

INSIDE:

LATEST SPIFFS! ELIZABETH

FROM TELEKOM COMMUNICATION

MIKE BURKES

VP OF BUSINESS INTELLIGENCE & MUCH MORE!

A C T I V A T E B Y U LT R A M O B I L E

TAKING DATA NEXT LEVEL TO THE

This month, we're putting data in the spotlight! At Ultra Mobile, we've really been "upping our game" in the realm of data, and we thought we'd give our Retailers a recap of the great ways that Ultra Mobile brings customers the very best in maximizing their mobile data.

W I T H U LT R A M O B I L E , C U S T O M E R S N O T O N LY G E T M O R E D A T A – T H E Y ' L L S AV E M O R E D ATA , T O O !

MARCH 2017

Our most recent data innovation is DataXtra, a feature that extends customers' highspeed data beyond their plan's allotted 4G LTE. Instead of data speeds shifting down to the throttled speed after 4G LTE data runs out, Ultra customers get an extra layer of high-speed data in the form of 3G data at no additional cost. DataXtra applies to all customers on Ultra plans with Unlimited Data (our $29, $34, $39, $45 and $49 plans).

Here's a reminder of the total high-speed data that Ultra customers on these plans will enjoy:

A C T I V A T E B Y U LT R A M O B I L E

Taking Data to the Next Level Continued...

Another useful tool for Ultra Mobile customers is our Data My Way feature. This was introduced in September of 2016, and gives Ultra Mobile subscribers the option of three different speeds for their data. The Data My Way feature is available to all Ultra Mobile customers on all plans, allowing easy adjustments to data speeds as needed to help customers avoid data waste. Customers can adjust their data speed as often as they'd like, and as many times as they'd like.

Here's a quick recap of the three speeds available to customers on Data My Way:

Full Speed: This is the speed

that's best for large file transfers and HD-quality downloading. Whether it's gaming, apps, music or beyond, Full Speed is the go-to when quickness is top priority.

Optimized: This data speed

is a highly effective way to conserve loads of data while barely changing the user experience at all! Suppose a customer wants to watch a YouTube video on their phone; with Optimized Speed, instead of downloading the entirety of the video at once, it'll buffer slowly as they're watching. The difference will be barely noticeable, plus if they only want to watch a short piece of it (or they realize they've already seen it), there's less data waste from their phone having downloaded the entire video already.

All subscribers have their data automatically set to the Optimized speed, but they are free to change their data speed at any time.

Super Saver:

This is a great choice for customers who know they're not going to be using much data for a period of time, or are saving their data for a certain point in their billing month. Also, it's worth noting that low data speeds help conserve a phone's battery life. Our Super Saver option ensures that customers will get the longest life out of their monthly data plan. Customers who choose Super Saver won't lose access to the internet or app stores – those features will just load more gradually. Calling and texting are not affected.

By giving customers more high-speed data on unlimited plans, as well as giving them the freedom to adjust their data speeds as needed, Ultra Mobile ensures that customers on any and all plans have the power to get the most out of their mobile data. As we continue to innovate and stay current with industry standards, Ultra Mobile customers will have every available advantage to get the best possible service at the lowest possible prices!

MARCH 2017

U LT R A & U N I V I S I O N

$

25

n port-fi !* spif

spiffs

*NEW! Additional $25 Port-In Spiff for any Non-T-Mobile Network Subscriber

50 Spiff!

For Activating Plans $44 & Up $15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $20 spiff after the third month recharge.

40 Spiff!

For Activating the $39 Plan $15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $10 spiff after the third month recharge.

30 Spiff!

For Activating the $24, $29, & $34 Plan $15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.

30 Spiff!

For Activating $19 Plan $10 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $10 spiff after the third month recharge.

$ $ $ $

EARN UP TO 6% LIFETIME RESIDUAL:

Retailer Residual (for both Ultra and Univision) is 3% and an additional 3% Residual if customer is put on Auto-Recharge at time of activation – for a total of 6%. See Retailer Spiff FAQs on UltraAgents.com.

A C T I V A T E B Y U LT R A M O B I L E

destination Fascination:

POLAND

S I Z E : 1 2 0 , 7 2 6 M I L E S 2 , S L I G H T LY S M A L L E R

T H A N T H E U S S TAT E O F N E W M E X I C O P O P U L AT I O N : 3 8 . 5 M I L L I O N

POLAND TRIVIA The name Poland is derived from Polans, the Slavic tribe that originally settled in the area during the 8th century. Polans is Old Slavic for "People of the Fields."

Poland is home to the oldest restaurant in all of Europe: Piwnica Swidnicka, located in the city of Wrocław. It was founded in the year 1275!

A popular Polish tradition is the celebration of Name Days. Every Polish first name is associated with a particular date of the year, and it's customary for everyone with that first name to receive small gifts or enjoy a big family meal when their Name Day comes around.

Believe it or not, the most popular pizza topping in Poland is ketchup! Polish convention dictates that the ketchup is served on the side and is to be generously poured on your slice just before you dig in.

MARCH 2017

O U R P I C K F O R P O L A N D : U LT R A $ 19 When it comes to calling Poland, Ultra Mobile's $19 plan has customers covered! This plan includes unlimited calling to Poland landlines as well as mobiles, making it an ideal choice for subscribers who have Poland at the top of their calling priorities. With its recentlyexpanded list of 60+ unlimited international calling destinations, as well as amazing new International Roaming capabilities, Ultra Mobile's $19 plan has more to offer customers than ever before. Here's what's included on the Ultra Mobile $19:

19

$

/MO

U N LI MI TE D TALK & T EXT

+ UNLTD Talk to the US & 60+ INTL Destinations,

Including Poland Landlines & Mobiles

+ UNLTD Global Text + 100 MB of 4G LTE Data + $1.25 Call-Anywhere Credit + $5 One-Time International Roaming Credit

news you can use RETAILERS CAN EARN MORE BY SIGNING UP WITH ONE OF OUR APPROVED TSP PARTNERS!

A Technology Service Provider (TSP) provides secure connectivity to a variety of service providers and wireless brands to conduct everyday business transactions at hundreds of thousands of retail distribution points. Whether Customers are activating prepaid products, recharging their plans or adding funds to a wallet account, TSPs provide the connectivity and solution.

Through our partnership and integration with our approved TSPs, Ultra provides our Retailers a way to service their Customers in a fun, fast and Ultra easy way with Real Time Replenishment (also known as RTR)! If you’re not signed up with one of our approved TSP Partners, please contact your Ultra Master Agent today to discuss how you can earn the highest margin with Ultra Mobile! Who are our Ultra-approved TSPs? Let's meet them now!

NAME: BRYAN ZINGG | TITLE: PRESIDENT, EPAY US | COMPANY: EPAY

CITY: LEAWOOD, KS

WHY DO RETAILERS LIKE WORKING WITH YOUR COMPANY?

Dealers demand great service from their technology service providers, which is why epay continues to invest in its business to provide the most reliable, robust, and always-available platform in the market. To support its dealers, epay owns and operates its own customer support call center, which is available 24/7/365. We have made great improvements in our ability to support dealers, and now 90% of the calls received are handled within two minutes. We have also made upgrades to our CRM to allow dealers to chat with a customer service agent via our WebPOS portal, as opposed to placing a call to our call center. We continue to invest in regular improvements of our technology, and are currently in the process of building a more modernized version of WebPOS. While continuing to process Ultra activations, instant Spiff commissions and refills, the new WebPOS 3.0 version includes a modern user interface that will help dealers serve their consumers faster and more efficiently.

WHAT'S THE BEST PART ABOUT WORKING WITH ULTRA?

epay’s partnership with Ultra Mobile started nearly five years ago with their launch in the US market. Ultra has been great to work with and we have enjoyed watching them grow into one of the most successful brands in the industry. Over the years, we have found that one of the best qualities of Ultra is the experienced and talented team they have assembled.

Ultra's perseverance in the difficult MVNO market is a credit to their team and the entrepreneurial spirit of the company. epay www.epayworldwide.com customerservice@us.epayworldwide.com 1-800-983-9385

WHAT'S AN INNOVATION OR RECENT DEVELOPMENT YOU'VE SEEN THAT CAN MAKE ULTRA MOBILE RETAILERS' LIVES EASIER? WebPOS is the most widely-used payment platform amongst Ultra dealers today, and that's why epay has worked tirelessly to always enhance WebPOS and the overall dealer experience. This latest version is available now and is full of rich new features and functionality, including a more intuitive user interface and several value-added products for dealers to increase profits. To continually improve the WebPOS platform, epay seeks advice and input from Ultra’s dealers. This information is incredibly valuable to epay in our continued quest to always deliver the best dealer program in the industry.

NAME: ALEX NGUYEN | TITLE: VP OF BUS DEV & INNOVATION | COMPANY: INCOMM AGENT SOLUTIONS | CITY: MIAMI, FL

WHY DO RETAILERS WHAT'S THE BEST PART LIKE WORKING WITH ABOUT WORKING WITH YOUR COMPANY? ULTRA? As consumers, Retailers, and providers grow, so do we. InComm Agent Solution is always looking for the next innovation that will streamline the way those three groups interact. We provide our Retailers an innovative proprietary platform that enables their consumers to pay bills and top-up from a wide range of service providers, utilities and wireless carriers. In addition, InComm has team of 70+ field reps that regularly visit all our Retailers to train on new products as well taking care of any issues they may have. Our in-house customer service agents are available seven days a week and every agent is bilingual and capable of solving any kind of problem that might come up, from PC issues to general trouble shooting.

Ultra continually innovates their service offering while working closely with their partners to create a seamless experience for their Retailers and consumers.

WHAT'S AN INNOVATION OR RECENT DEVELOPMENT YOU'VE SEEN THAT CAN MAKE ULTRA MOBILE RETAILERS' LIVES EASIER?

InComm has recently incorporated digital gift cards into Payment Center, allowing our Retailers the ability to offer their customers gift cards without the hassles of physical inventory and allocating space in their store. The digital gift card is one of many upcoming products we look to introduce to our Retailers, providing them additional opportunities to earn revenue.

InComm Agent Solutions (IAS) | www.incommagentsolutions.com | 1-866-236-7733

NAME: ABDUL AKEL | TITLE: CEO | COMPANY: T-CETRA | CITY: COLUMBUS, OH

WHY DO RETAILERS LIKE WORKING WITH YOUR COMPANY?

Prepaid Retailers prefer working with T-CETRA because of our commitment to improving their experience with our product. We were the first TSP to offer Instant Spiff payment, and many of our other features are unique in that they help Retailers manage their prepaid business more easily. Whether they’re activating or replenishing airtime, we’re constantly looking for ways to reduce pain points and make our product easier to use.

WHAT'S THE BEST PART ABOUT WORKING WITH ULTRA?

We love Ultra's flexible rate plans! The $19 plan is especially popular with our customers. The fact that Ultra allows customers to tweak their data and international long distance options makes them one of the top choices out of our current offerings. Ultra Mobile is a great partner to work with. They value their employees, partners and customers and always strive to do the right thing.

We continue to see them pushing for innovation, they are open to new ideas, and they mirror our passion for being responsive to what customers want.

WHAT'S AN INNOVATION OR RECENT DEVELOPMENT YOU'VE SEEN THAT CAN MAKE ULTRA MOBILE RETAILERS' LIVES EASIER? Ultra Mobile Retailers can benefit from shopping the Marketplace on VIDAPAY, where prepaid Retailers can purchase handsets and accessories and have those items shipped directly to their store. We work with vendors to secure competitive pricing and exclusive handsets so that Retailers make the most profit on resale. We encourage Ultra Retailers to visit www.vidapay.com to start shopping Marketplace.

T-CETRA www.tcetra.com | sales@tcetra.com | 1-877-956-2359

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RETAILER PROFILE:

ELIZABETH T E L E K O M C O M M U N I C AT I O N

CHICAGO, IL

WHAT LED YOU TO THE DECISION TO START YOUR BUSINESS? I'd always wanted to work for myself and, after trying a few jobs, I decided to go out on my own and establish my own business. It was not easy, but with the help of my husband on accounting, my son Daniel on our business software and my son Matthew helping me set up the new store, we ended up being a success. We already have over 10 years in the business, have a second store and hopefully in the future we'll be starting a third one!

IF YOU ARE FOREIGN-BORN, DESCRIBE YOUR JOURNEY TO THE U.S. I was born in Warsaw, Poland, and at the age of 32 my husband and I were transferred to work in the United States. It was a big challenge for us because of the different language, different culture, and the separation from family and friends – but at the same time, we had big dreams and were really happy to start our new life in this beautiful country.

WHAT HAVE BEEN YOUR BIGGEST CHALLENGES AT WORK? I'm an engineer and come from a different professional background, so starting this new business with no experience in the wireless industry was definitely a big challenge. I stayed motivated by reminding myself about the opportunity to help my community, and I worked hard to learn everything I could every day. After over 10 years in the industry, I can now say the challenge was totally worth it!

WHAT HAVE BEEN YOUR BIGGEST OPPORTUNITIES? Looking at my Polish community's needs, I realized there were not enough stores offering wireless services for Polish customers. That's why I wanted to open a business focusing on this particular market. Helping my customers in our own language makes them feel comfortable when choosing plans, phones, and the other services we offer.

MARCH 2017

SINCE ENTERING THIS INDUSTRY, WHAT'S THE BIGGEST CHANGE YOU'VE SEEN? International calling in general! Before Ultra Mobile came to the market, customers calling overseas needed to buy a calling card, dial an access number, dial a PIN, and then dial the actual phone number. It was so inconvenient and time-consuming just to make an international call. Ultra's international direct dialing was definitely the biggest change I've seen.

IF YOU COULD GO BACK IN TIME TO YOUR FIRST DAY ON THE JOB, WHAT ADVICE WOULD YOU GIVE YOURSELF? Hire another employee – you'll be able to serve more customers and have some time off!

WHY DO YOU CHOOSE ULTRA FOR YOUR CUSTOMERS? Almost all of my customers come from Europe – many of them are recent immigrants – and it’s very important to them to stay in touch with family and friends back in their home countries.

Ultra allows them to make international calls directly from their phone without a calling card, which is very convenient and allows them to call home anytime they want. In addition, the plans that offer unlimited calls and internet access are still affordable. That’s why Ultra's plans are very popular with my customers, and that’s why I choose Ultra over other prepaid providers.

WHICH COUNTRIES ARE CALLED THE MOST BY YOUR CUSTOMERS? I have customers that come from numerous countries, mostly in Europe. The country the stands out is Poland; that’s where the majority of my customers call. Other notable destinations are Czech Republic, United Kingdom, Ukraine, Lithuania, France, Sweden, and Canada. In addition, I have some customers from Latin America and they call countries like Mexico, Chile, and Peru.

WHAT'S THE BEST PART ABOUT WORKING WITH ULTRA? I think the best part about working with Ultra is the professional support from Ultra Mobile’s team. The team is very knowledgeable and the people are very kind. They keep us up to date with Ultra’s offerings, and any changes or updates are communicated properly to us without unnecessary delays. When we have any questions regarding plans or features, we can always count on Ultra’s representative to answer them. In addition, the support that we receive from Ultra Mobile’s customer service department is very helpful in resolving any issues for our customers.

WHEN YOU'RE NOT WORKING, WHAT DO YOU MOST ENJOY DOING? I love swimming – I actually have a spa date with my husband!

ARE YOU A SPORTS FAN? My son plays soccer! I'm his biggest fan, and I never miss a game.

WHAT'S YOUR FAVORITE FOOD? Pierogi!

NAME SOMETHING THAT MOST PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU. I have a Masters in Environmental Engineering, and I also speak fluent German! //

A C T I V A T E B Y U LT R A M O B I L E

ULTRA PROFILE:

MIKE BURKES

VICE PRESIDENT | BUSINESS INTELLIGENCE

While the month of St. Patrick's Day brings the "luck of the Irish" to mind, we at Ultra Mobile know that when it comes to success, luck isn't nearly as important as reliable data! That's why we're profiling Mike Burkes – Ultra's VP of Business Intelligence – to allow our readers to get a closer look at the BI team's Ultra-important role in bringing us the information we need to make the best possible business decisions. Ultra's success isn't based on luck – it's all about the data (and of course, our Partners)!

WHEN DID YOU FIRST JOIN ULTRA? I became an Ultra in July of 2016.

HOW IS ULTRA DIFFERENT FROM ANY OTHER PLACE YOU'VE WORKED? Moving from the quiet determination in a Global 10 Company to the dynamic atmosphere of Ultra has been refreshing. I enjoy the energy, the ability to work laterally and vertically with the entire team to move things forward, and of course the occasional dog that comes to visit the office!

WHAT ARE THE BIGGEST CHALLENGES AND OPPORTUNITIES THAT COME WITH RUNNING THE BI TEAM? We are working hard as a team to move from being a request-reactive team to a team that prepares meaningful data and provides the tools (and confidence) to share with a

larger audience. I anticipate an explosion in value from the BI team this year in the form of discovery of new revenue opportunities, plugging of revenue leaks, and data-driven decision making.

WHAT BI ACHIEVEMENT AT ULTRA HAS MADE YOU THE MOST PROUD? (PLEASE DON'T BE AFRAID TO BRAG!) There is a lot of talk in the data world about the next generation of data warehousing moving into the loosely-structured flexibility of Hadoop. Ultra is ahead of the curve in our use of the Exacaster platform. It is awesome to see the work that Rizwan, KP, Eric and the team have done to this point, being leveraged to provide insights that were never possible before. With the deployment of Looker last fall, we began our journey to democratize cultured data. I think we are making great progress.

MARCH 2017

TIME FOR A FEW PERSONAL QUESTIONS: WHAT WOULD YOU SAY IS THE GEEKIEST THING ABOUT YOU? My background is in math. I took full advantage of that background when my kids were growing up – nothing quiets a long car trip like story-based algebra questions. I am happy to report that I'm now terrorizing my grandkids with the same treatment!

WHAT SONG WOULD YOU BET YOU'VE (VOLUTARILY!) LISTENED TO THE GREATEST NUMBER OF TIMES?

THE FIRST DAY OF SPRING IS JUST A FEW WEEKS AWAY! IS THERE AN ANNUAL ACTIVITY/EVENT IN YOUR LIFE THAT ALWAYS MEANS "SPRINGTIME" TO YOU? I have a large family, and as my kids got married it became harder to get everyone together during the holidays. To ease the inevitable tension and hurt feelings, about five years ago we started a tradition of getting everyone together around spring break to exchange gag gifts and bond as a family.

There is nothing that can beat family time!

"Turn the Page" by Bob Seger.

C R E AT E D BY H A R R YA R T S FREEPIK.COM

A C T I V A T E B Y U LT R A M O B I L E

IN THE

NEWS

Ultra Mobile was out in full force at Lunar New Year celebrations around the country! Our field team was front-andcenter at parades and festivals in New York, Chicago, Costa Mesa and San Jose during January and February, greeting festivalgoers and waving to crowds (and in one particular case, winning Pho-Eating Contests)! We couldn't be more proud of our Ultra Family representing us out in the field, and we'd like to thank each and every one of you who participated. Please enjoy some on-location shots of Ultra Mobile in action, and have a happy Year of the Rooster!

PLAN SPOTLIGHT Ultra Mobile's newly-revamped $19 plan has been getting a lot of attention, but how about bringing your customers Unlimited Data for just $10 more? That's where the Ultra Mobile

$29 plan comes in! This plan is a great choice for international callers who want unlimited calling to our 60+ destinations, as well as unlimited data with 2 GB of high-speed data.

If our extensive unlimited calling is just as important to a customer as unlimited data, the Ultra Mobile $29 plan fits the bill perfectly.

MARCH 2017

29

$

/MO

UNL I MI TED DATA

Here's what's included on the Ultra $29: + UNLTD Talk to the US & 60+ INTL Destinations + UNLTD Global Text + UNLTD Data w/ 1GB of 4G LTE & 1GB of 3G w/ DataXtra + $2.50 Call-Anywhere Credit + $10.00 One-Time International Roaming Credit

A C T I V A T E B Y U LT R A M O B I L E

RETAILER SUPPORT Both Ultra and Univision brands are supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.

RETAILER SUPPORT CAN BE REACHED AT : 855.664.6638.

RETAILER SUPPORT HOURS : English: 6:00a - 6:00p PST / 9:00a - 9:00p EST Spanish (Press 2): 6:00a - 6:00p PST / 9:00a - 9:00p EST Chinese (Press 3): 6:00a - 6:00p PST / 9:00a - 9:00p EST

CUSTOMER SERVICE : Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support.

Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone.

Univision Customer Service can be reached at 855-616-9530 or by dialing 611 from their mobile phone.

SOCIAL MEDIA :

THANKS!