Ultra Activate Magazine 10.17

AC T I VAT E O C T O B E R 2 0 1 7 / / B Y U LT R A M O B I L E

INSIDE :

CELEBRATING 5 YEARS T-MOBILE'S NETWORK UPGRADE

MEET MIKE SUPPLY CHAIN MANAGER

& MUCH MORE!

A C T I V A T E B Y U LT R A M O B I L E

TAKING THE WORLD

YEARS OF

ULTR

THERE’S ONLY ONE WORD TO DESCRIBE THE JOURNEY We’ve come a long way from the small basement in Queens, New York where we launched five years ago. Back then, we were just a small handful of dreamers, believing there was a better way to serve the wireless needs of America’s diverse, international customer base—and working tirelessly to make it happen.

Today, we’re one of the industry’s most

innovative, Retailer-centric MVNOs, carried by over 8,000 Independent Wireless Retailers nationwide (not even a force of nature could stop us: did you know that Ultra Mobile went live in the middle of a city-wide blackout during Hurricane Sandy?).

But the bigger we get, the truer we stay to the values that brought us here. We started out as a nimble, resourceful company doing

OCTOBER 2017

BY STORM

RA MOBILE

Y WE’VE BEEN ON: ULTRA! whatever it took to adjust, innovate and triumph in the face of adversity. Today, we may have scaled up considerably, but we’re still passionate about finding smart solutions, doing more with less while setting the pace for new industry trends and practices.

As we celebrate our fifth anniversary, we want to say a special thanks to our amazing Retailers, some of whom have been with

us for the entire five-year ride—over 550, in fact! We wouldn’t be here without your enthusiasm, insight and loyalty as you make things happen day after day. Here’s to the next five and beyond!

CONTINUED ON NEXT PAGE >>

A C T I V A T E B Y U LT R A M O B I L E

JULY 2014

Unveiling of Ultimate International Debut of $19 Plan

OCT 2012

Company Launch EMPLOYEES

EMPLOYEES

64

S T G R OW

THE NEW

19

INTL $

G

ICA

WiFi

NY

SEPTEMBER 2015

ER

COM

PA

Introduction o alize Y

EMPLOYEES

21

IN

FA S

6

TE

(free calling to select destinations)

APR 2013

M IN A

TA L K & TEXT

NOV 2016

Innovation. It’s in the plan.

JAN 2017

New Features

EMPLOYEES

From the moment we flipped the switch to activate Ultra Mobile, we hit the ground running.

This first year, the Ultra team had an all-handson-deck mentality, with everyone pitching in on everything from making executive decisions to fielding customer care calls. We moved quickly, but we learned even quicker, picking up activations and building crucial relationships with our Retailers that would carry us into year two and beyond.

YEAR 2 With our reputation growing and our momentum increasing, we started thinking more of the big picture—from strengthening our relationships with our Retailers and our carrier to improving the Retailer portal and making everything fast, fun & easy. Year two also saw the launch of our field team, with our first seven sales

MAY 2017

New Plans

EMPLOYEES

131

YEAR 1

The New $19: Now with 60+ Destinations

FLEX

147

representatives hitting the streets to paint the nation purple. In the end, this year was all about growth—we were even able to double our activations!

YEAR 3 Things began really speeding up this year.

In fact, we were even named Inc. Magazine’s Fastest Growing Private Company in America for 2015! We couldn’t have done it without our Retailers so we committed to making things even more “fast, fun and easy” for them. Part of that meant expanding the field team, which grew to include four Regional Managers and 20 dedicated field reps.

YEAR 4 Ultra had seen a lot of growth and change, and year four was our time to shine. This was also the year Ultra found a captain for its ship, with

OCTOBER 2017

RETAILER TRIVIA

y r a s r e v i Ann on Editi

Data Plus

OCT 2014

APRIL 2015

of "PersonYour Plan"

Launch of Data Plus Plans EMPLOYEES

108

100

$

X family

The First Family Plan Built for Prepaid

H

MULTI-MONT BONUS

WIN

AUGUST 2017

All Plans Unlimited Plus Multi-Month Bonus

To celebrate five years of Ultra Mobile, we’re giving five lucky retailers the chance to win $100 and be featured in one of our Ultra Retailer Communications!

Tyler Leshney coming on board as President. Tyler brought invaluable leadership at a time when Ultra was scaling up from a startup company to a true powerhouse. He developed our motto to Execute, Elevate and Extend, inspiring us not only to be the best value in wireless, but also to have fun doing it. By now our field team was firing on all cylinders, too, with six Regional Mangers and 36 Account Executives serving Ultra Retailers all over the nation!

YEAR 5 This past year saw continued, sustainable growth in all directions—from our Ultra Flex Family and Ultra Flex plans to the introduction of multi-month pricing to our newly launched Ultra IoT Connected Lab. It was a year in which we began recognizing the changing needs of our international customers as they shift from international talk to higher data plans. In a lot of ways, year five has felt like another beginning to the Ultra Mobile story as we continue to adapt, enhance and evolve!

For your chance to win $100, send us the oldest picture you can find of you/your store displaying retro Ultra collateral and include a message letting us know why you love selling Ultra!

Can’t find a picture? You can still win $100 by answering the the bonus question!

What was included in the original $29 plan Ultra Launched in 2012? Include as many details as you remember to win!

Send all answers to retailertrivia@ultra.me

by October 20th 2017 Remember to include: Your name Business name Ultra Retailer Code (UXXXXXXX) When you started selling Ultra

A C T I V A T E B Y U LT R A M O B I L E

B , R E GG

, R E T ET

BIG A IS E D RA G P K U R O TW E N 'S E L I OB M T

BI

R E T S FA

FOR N I W

YO R E EV

All summer long, Ultra Mobile’s carrier partner T-Mobile has been building a better future for Ultra Mobile customers with the rollout of its ongoing network upgrade. T-Mobile made a huge $8 billion investment earlier this year in additional spectrum, which gives the majority of our customers access to high-quality 4G LTE service while laying the groundwork for the next generation of data connectivity.

than its mid-band frequency. This is great news for all customers.

For everyday users, the benefits are clear: T-Mobile and its partner Ultra Mobile will be able to offer dramatically improved network coverage. That’s because the new low-band frequency reaches twice as far and is four times better in buildings

In the meantime, you can learn more about T-Mobile’s spectrum upgrade and what it means for your customers at ultramobile. com/network.

To get the most out of these upgrades, your customers will need newer LTE low band compatible device, as older technology will see limited functionality on the new network. Watch for a major announcement on this from Ultra Mobile in the coming weeks!

NE

OCTOBER 2017

DID YOU KNOW? 81

%

OF AMERICANS T E X T R E G U L A R LY

Texting and messaging are the most used data services in the world—in fact, more than 4.2 billion people text and message worldwide.

America makes up over 40% of the worldwide text and chat traffic. Approximately 81% of Americans text regularly and prefer to text twice as much as talking on the phone. Emerging chat apps have transformed global communication, keeping more people more connected than ever with a combination of text, video, photo and audio.

And that’s where data usage comes into play.

Did you know that not all chat apps were created equally? Some chat apps use way more data than others—Skype consumes nearly three times the amount of data per minute than most economical apps like WhatsApp, Facebook Messenger, Nimbuzz and LINE, which use substantially less.

Your customers want the data, and now they can enjoy more than ever without breaking the bank with Ultra Mobile’s recently upgraded Classic line of plans—especially when they choose our multi-month options.

A C T I V A T E B Y U LT R A M O B I L E

a i s y a l a M D E S T I N AT I O N

FA S C I N AT I O N

S I Z E : M A L A Y S I A I S 1 2 7, 7 2 0 S Q U A R E M I L E S A N D I S A P P R O X I M A T E LY T H E S I Z E O F N E W M E X I C O .

P O P U L A T I O N : M A L A Y S I A H A S A P O P U L A T I O N O F A P P R O X I M A T E LY 3 1 M I L L I O N P E O P L E , MAKING IT MORE POPULOUS THAN TEXAS BUT LESS POPULOUS THAN CALIFORNIA.

M A L AY S I A T R I V I A In addition to one of the most prehistoric rainforests in the world, Malaysia boasts beautiful cityscapes, from traditional wooden structures and skyscrapers to the largest hotel in the world, the First World Hotel and Plaza.

PASSPORT

Malaysia is the ninth most visited country in the world and is the only country with territory on both the mainland of Southeast Asia and the Malay archipelago.

Malaysia consists of 878 islands including Borneo, the third largest island and one of the most biodiverse places on Earth. The largest known cave chamber, the Sarawak Chamber, is located in the Gunung Mulu National Park in Borneo.

OCTOBER 2017

OU R P I CK FOR M AL AYSIA: THE $29 PLAN HE RE ' S

WH AT'S

INCLUDED:

29

$

/MO

●

4GB of High-Speed Data - or 8GB with Multi-Month

●

Unlimited Talk to USA & 60+ INTL Destinations

●

Unlimited Global Text

●

$1.25 International Call Credit

●

$5 One-Time Intl Rollover Roaming Credit

Our popular $29 plan gives your customers the power to stay connected with family and friends all over the world thanks to unlimited talk to 60+ INTL destinations— including all landlines and mobile devices in Malaysia!

And now your customers can double their monthly high-speed data when they choose the multi-month option! Browsing, streaming, gaming and chatting has never been so affordable.

A C T I V A T E B Y U LT R A M O B I L E

Retailer Profile:

Thao

LITTLE SAIGON WIRELESS

WESTMINSTER, CA

OCTOBER 2017

WHERE ARE YOU FROM AND HOW LONG HAVE YOU BEEN IN THE USA?

W H AT D O Y O U M I S S T H E M O S T FROM HOME?

I moved to the USA from Vietnam in 1990.

I miss how green home is, the fresh air, the ocean I grew up with and all of the boats fishing for fish, shrimp and snails.

Plus, the food back home has less chemicals.

WHY DID YOU MOVE TO THE USA? My family was already in the USA and I knew this is the land of opportunities.

I came here and was able to attend San Diego High School, Pasadena City College and study architecture at Woodbury University.

HOW LONG HAVE YOU HAD THIS BUSINESS? I initially opened my store in 2003 as a side business while I was working in an architecture firm designing residential and custom houses as well as commercial projects such as restaurants, airports and hotels.

WHAT IS YOUR FAVORITE PART OF LIVING IN THE USA? I have more security and continuously have opportunities to explore, learn and better myself. I also get to be close to my family and help family back home.

DO YOU VISIT HOME? Most of my family is here, but I do visit home occasionally to help my cousins.

It’s difficult, but I am trying to help them come to America.

WHAT IS YOUR FAVORITE PART OF RUNNING YOUR OWN BUSINESS?

WHERE ELSE HAVE YOU TRAVELLED?

I love that I can use my graphic design skills and creativity to make my business stand out from the competition, make my customers happy and show them that we care.

I’ve traveled to many other places since living here, including Korea, Thailand, Mexico, Europe and Japan. Every country has been great, but I especially love the simplicity of the Japanese culture.

WHAT ARE YOUR FUTURE GOALS FOR THE BUSINESS?

WHAT IS A FUN FACT ABOUT YOU?

My business partner and I are a good team and plan to open more stores, hopefully one even closer to the beach. We’re working on a new approach to strengthen our relationship with our customers and improve customer service, including doing phone repairs.

I love meditation and travel to meet meditators every year.

AA CC T TI VI V AA T TE EB B Y YUUL TL TR RAAMMOOB BI LI LE E

ULTR A

SPOTLIGHT Mike Ibarra S u p p ly C h a i n M a n a g e r

HOW LONG HAVE YOU BEEN AN ULTRA? I have been at Ultra for three and a half years.

HOW IS ULTRA DIFFERENT FROM OTHER PLACES YOU’VE WORKED? I like to call it “The Ultra Way.” Ultra fosters a strong culture of community, entrepreneurship and ownership. This embedded culture and way of Ultra life sets the stage for a work environment unlike anything I have seen or had the pleasure to be a part of. The importance of community has created a fun, collaborative, family-oriented work environment.

Entrepreneurship and ownership has not only inspired me, but all Ultras to develop, organize, manage and take ownership in his or her role at Ultra.

WHAT IS YOUR FAVORITE PART OF BEING AN ULTRA? My favorite part of Ultra is living and breathing “The Ultra Way.” It has driven my individual career and personal goals and accomplishments to heights I never imagined prior to Ultra. Waking up in the morning knowing you’re going to work with driven, collaborative, hardworking, like-minded individuals day in, day out makes this the best part of Ultra, hands down.

Ping pong and Massage Wednesday are the cherries on top.

OCTOBER 2017

DESCRIBE YOUR POSITION AT ULTRA. My official title at Ultra Mobile is Supply Chain Manager, and consists of production, purchasing, warehousing, distribution and vendor management of Ultra’s core products and services.

My unofficial title is “Get $#!% Done” and consists of anything Ultra throws my way, including, but not limited to, Operational Manager of our Ultra TV digital signage program, the Ultra Keg Master and official Ultra Mexico billboard campaign model.

WHAT IS THE MOST CHALLENGING PART OF YOUR JOB? The most challenging part of my career at Ultra was learning to adapt and succeed in an ever-changing industry. Ultra was my first experience in the telecom industry, and I learned extremely fast that product, services and the supporting operational processes move at lightning speed.

WHAT IS YOUR BIGGEST ACCOMPLISHMENT AT ULTRA? My biggest accomplishment has been building and owning the lean supply chain and operational models that have supported Ultra and surpassed industry expectations.

WHAT WEBSITE DO YOU SPEND THE MOST TIME ON? ESPN and CNET. Got to have my daily dose of sports and get my geek on with the endless world of technology.

WHAT IS YOUR FAVORITE MEAL? You had me at spaghetti.

WHAT IS YOUR FAVORITE AND LEAST FAVORITE HALLOWEEN CANDY? I love me some Reese’s Pieces.

Least favorite: Snickers.

IF YOU HAD TO WEAR YOUR HALLOWEEN COSTUME EVERY DAY FOR A WEEK, WHAT WOULD YOU BE? Batman. Who wouldn’t want to be the Bruce Wayne of telecom?

WHAT SONG GETS YOU PUMPED UP? “Warp 1.9” by The Bloody Beetroots (feat. Steve Aoki).

WHO’S ON YOUR TEAM? WHAT DO YOU ADMIRE MOST ABOUT THEM? My team includes Johnathan Kennedy, Lead Ultra TV Resolution Specialist, Jose Torres, Ultra TV Resolution Specialist and Tony Martin, Ultra TV Master Builder.

From UTV Retailer support to building your Ultra TVs, this team makes it happen day in and day out. Without my team, there is no dream. I am most proud that I have a team that is not afraid to roll up their sleeves and always go above and beyond the task at hand.

TONY

JOSE

JOHNATHAN

A C T I V A T E B Y U LT R A M O B I L E

IN THE NEWS

GSMA MOBILE WORLD CONGRESS AMERICAS RECAP We had a great time travelling up to the Bay Area to spend time in San Francisco for September’s 2017 Mobile World Congress Americas (MWCA) conference and trade show! It is always exciting to see the latest mobile technologies, products and services and this year was no exception!

Approximately 30,000 people attended the three-day event at Moscone Center for exclusive networking opportunities, free seminars, a cutting-edge exhibition and many other activities that emphasize core mobile technologies, consumer and industrial applications in the Internet of Things (IoT), and the intersection of mobile with entertainment, content and media.

Of note was the T-Mobile IoT Break-in to NB event, which showed how important IoT is for our partner carrier moving forward. It was especially exciting for us at Ultra Mobile given that that we launched our Ultra IoT Connected Lab and 10-week incubator program earlier that same day.

S EO PC T ET M OBER 2017

It was fun to listen to and meet representatives and executives from mobile leaders, software companies, device makers, equipment providers, internet companies and even government delegations. We even got to travel the globe when we visited the country pavilions from Brazil, Canada, China, Colombia, Greece, India, Pakistan, South Korea and the United States.

Plus, we got to see first-hand how mobile connected products and services have the power to positively impact health, education, climate change, agriculture, automotive and more and improve the lives of citizens and enterprises around the world.

Amidst all the presentations it was nice to have an opportunity for our current and future partners to get away from the hectic conference floor and relax over some food and drinks. One

i l a w i DGreetings FROM ULTRA MOBILE

of our partners threw a networking event at a ping pong bar. It was awesome to see industry veterans battling each other as well as the two professional ping pong players in attendance.

Not only that, but it turned out to be a great networking event with lots of meaningful connections being made.

This year, Diwali, the Hindu festival of lights, begins on October 18 and continues until October 22. Diwali is celebrated by millions of people every year worldwide by lighting lamps—such as traditional clay “divas”—to demonstrate how light can always overcome darkness, and to represent the victory of good over evil.

Streets, businesses and homes are decorated with many lights so no darkness can get in.

Every doorstep is decorated with an intricate, colorful pattern, or “rangoli” to welcome guests with great honor. People visit their relatives and have feasts of sweet and savory snacks throughout the day.When the sun sets, fireworks are an essential part of the occasion to thank the Goddess Lakshmi for bringing prosperity and good fortune for the new year.

Ultra Mobile wishes everyone celebrating a joyful and bright festival! Diwali Mubarakh!

A C T I V A T E B Y U LT R A M O B I L E

U LT R A C L A S S I C

spiffs

UNL FULL OCK SPIF INST F A MUL NTLY WI T TI-M ONT H H!

50 Spiff!

For Activating Plans the $49 Plan $15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge and an additional $20 spiff after the third month recharge.

30 Spiff!

For Activating the $23, $29 & $39 Plans $15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge and an additional $5 spiff after the third month recharge.

15 Spiff!

For Activating the $19 Plan $5 spiff for new activations, plus earn an additional $5 spiff after the second month recharge and an additional $5 spiff after the third month recharge.

$

$

$

UNLOCK FULL SPIFF INSTANTLY WITH MULTI-MONTH!

Now you can earn your entire threemonth spiff in a single activation when you sign your customers up for any plan with multimonth! And that’s in addition to your 8.5% Airtime margin. Earn more with multi-month!

AVAILABLE VIA ALL 3 TSPS!

Earn your instant spiff with epay, IAS and T-Cetra on all multimonth and single-month activations.

EARN UP TO 6% LIFETIME RESIDUAL:

Retailer Residual is 3% and an additional 3% if customer is put on Auto Recharge at time of activation for a total of 6%. See Retailer Spiff FAQs on UltraAgents.com.

OCTOBER 2017

& EARN MARGINS ON ALL ULTRA FLEX PRODUCTS Ultra Retailers like you will earn a fixed margin up to 2x the industry standard rate on all Ultra Flex Family and Ultra Flex sales you make.

YOU'LL EARN

20

%

AIRTIME MARGINS OR

AUTO RECHARGE MARGINS

N o t g e t t i n g 20% ? Reach out to your Ultra Ma ste r Age nt or Sa le s Repr e s e n tat i ve t o learn h ow! Or cl ick he re to vie w our Spiffs FAQ no w!

A C T I V A T E B Y U LT R A M O B I L E

PLAN SPOTLIGHT The Ultra Flex Family Plan offers the same reliable Ultra service plus all the savings and benefits of a family plan—letting customers pay as little as $12.50 per line, per month when they add four lines or more.

*Taxes & fees apply.

The Ultra Flex Family Plan gives subscribers unlimited talk and text for up to five separate lines with the freedom to add and remove lines and the power to purchase additional 4G LTE data at any time. The more lines your customers buy, the more savings and data they can enjoy.

Plus, all data and INTL Call Credits are shared between lines, rollover from month to month and never expire. So Ultra Flex Family Plan subscribers can add more extras whenever they'd like, conserve them until they're needed and will never pay for what they don’t use!

HERE’S WHAT’S INCLUDED: • Unlimited Nationwide Talk and Global Text • Unlimited INTL Talk to our Flex 10 Destinations like China, Mexico and Canada • 250MB of Shareable 4G LTE Data Per Line, Per Month

OCTOBER 2017

RETAILER SUPPORT Ultra is supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.

RETAILER SUPPORT CAN BE REACHED AT : 855-664-6638.

RETAILER SUPPORT HOURS : English: 6:00a - 6:00p PST / 9:00a - 9:00p EST Spanish (Press 2): 6:00a - 6:00p PST / 9:00a - 9:00p EST Chinese (Press 3): 6:00a - 6:00p PST / 9:00a - 9:00p EST

CUSTOMER SERVICE : Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support.

Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone.

SOCIAL MEDIA :

THANKS!