AC T I VAT E J A N U A R Y 2 0 1 8 / / B Y U LT R A M O B I L E
INSIDE :
LOWER INTL RATES FREE DEVICE GIVEAWAY
$10 INTL CALL CREDIT ON ALL PLANS MEET DAVID CONEXION CAFE - CHICAGO, IL
A C T I V A T E B Y U LT R A M O B I L E
a letter from the president To All Ultra Retail Partners,
I
n 2012, a new company came to you saying it was going to revolutionize the MVNO space. This company would not only offer great value to its consumers, but also make a commitment to stand with you, the wireless retailer. This company promised to pay spiffs (and pay them on time), deliver lifetime residuals, and provide unmatched retailer care, both in-store and over the phone. You embraced this company, and three years later, Ultra Mobile was named the Fastest Growing Private Company in America. 2017 marked Ultra’s Fifth Anniversary, and we are proud to continually live by our core values.
This year, we focused on being “With You” In the face of a changing environment, we rolled out continuous innovation, delivering more ways for you to make money with Ultra. I can say with confidence and pride that we delivered on all fronts. The year began with Ultra introducing two large international calling credit plans, making its 60+ destinations available on all plans and introducing DataXtra, a solution delivering more high-speed data to our data-hungry
customers. In May, we announced Ultra Flex Family, the most innovative plan to hit stores in years. Our marketing collateral also received an upgrade with the unveiling of the Ultra LiteRail system. The clean and sleek system allowed select store owners to showcase the full portfolio of Ultra offerings and carve out much needed, valuable space for our posters. We continued to enhance our retailer portal with the introduction of Violet, the Ultra Retailer Support Chatbot to the portal. Driven by cutting edge Artificial Intelligence (AI), Violet helped deliver immediate answers to our most common questions, enabling you to service Ultra customers faster and more confidently than ever. The summer witnessed the most comprehensive and aggressive plan refresh in Ultra’s five-year history. Focused on making Ultra “Fast, Fun and Easy” to sell, we streamlined our plans down to four core offerings and debuted our first Unlimited 4G Data plan at $49. We doubled down with the creation of new multi-month options giving customers the chance to double their data, receive a free month or enjoy the benefits of unlimited 3G data for just $19 per month! Our multi-month plans have proven wildly popular with customer and retailers alike – and of course multi-month plans pay three months’ spiff instantly!
JANUARY 2018
The momentum continued into the fall, when Ultra unveiled a first-of-itskind Free Phone program for all plans $29 and under! Ultra worked closely with our partners at ePay and VidaPay, developing an easy to use and understand program where you have yet another way to make money selling Ultra! Speaking of making money with Ultra, in October we launched our All About That Base program – where store owners with 100+ Ultra subscribers received additional compensation if they grew their base over time. Finally, we concluded the year by adding a $10 international call credit to EVERY plan. Coupled with lowering our rates to 250+ destinations, this helped attract customers with friends and loved ones outside of our 60+ unlimited destinations, making it easier than ever for everyone to call home for the holidays – no matter where home may be.
If you were excited by Ultra in 2017, you are going to be thrilled with Ultra in 2018! Over the next twelve months you will see Ultra continue to simplify its plans and add more and more data at every price point. We’ll continue our popular multi-month program and elevate our international offerings with some exciting announcements in the first quarter. Our device program will continue to grow with more device variety and additional ways for you to make money selling phones maximizing the investment our network partner,
T-Mobile, has made in the network. We will also explore expanded compensation programs similar to “All About That Base” and drive long term customers allowing you to realize the power of lifetime residuals. And as much as things continue to change, we promise that some things will stay the same. Ultra will continue to offer best-in-class care, fast Retailer call response times and even more ways to provide valued feedback for faster solutions. We are proud to have the most stable and well-trained field team in the industry. This team, the faces that you have grown to know and love, will continue to be there for you, getting behind the counter, walking you through new product launches, and delivering the freshest and most creative collateral in the industry. Finally, and maybe most importantly, we promise to continue to pay you, pay you on time and constantly work with our amazing team of master agents to create more and more ways to make money selling Ultra. Thank you all for helping Ultra make 2017 the most successful year in our five-year history. We are confident that together we can continue revolutionizing what it means to connect people across the globe while creating a path for you, our retailers, to pursue your American Dream. Best Regards,
Tyler R. Leshney President – Ultra Mobile
A C T I V A T E B Y U LT R A M O B I L E
GET READY FOR AN
Ultra new year Huge Ultra Upgrades Now and Later this Month—Stay Tuned! 60+ unlimited international destinations. Ultra Flex Family and Ultra Flex. Unlimited 4G LTE. Multi-month plans with exclusive bonus features. $10 INTL Call Credit. Free devices. Reduced INTL rates worldwide.
ANY WAY YOU LOOK AT IT, 2017 WAS A BIG YEAR FOR ULTRA MOBILE. But if you know us, then you know we aren’t just going to sit back and pat ourselves on the back about it. No, 2018 is shaping up to be another landmark year for the prepaid industry’s most
innovative and Retailer-focused carrier—and we’re getting ready to start it off with a bang. Watch this space in mid-January for a major new announcement that will kick off the next evolution of Ultra Mobile. No hints, but if you— and your customers—have liked the last few big improvements we’ve made, you’re going to love what’s coming next. In the meantime, two very recent upgrades are still making a lot of noise since last month!
JANUARY 2018
INTL RATES LOwered
250 + DESTINATIONS! for
ON DECEMBER 6, 2017, THE UNTHINKABLE HAPPENED WHEN ULTRA MOBILE’S ALREADY-LOW INTERNATIONAL LONG DISTANCE (ILD) RATES GOT EVEN BETTER! Ultra Mobile was able to lower mobile and landline rates to over 250 destinations, including popular calling centers like Nigeria, Bangladesh, Vietnam, Pakistan and many others. This rate change—and our current $10 INTL Call Credit promotion, now extended to January 23, 2018—helps your customers get even more value out of their INTL Call Credit and stay connected to friends and loved ones outside of our unlimited destinations. We are also proud to share that 135 rates are staying the same Ultra-low price, and that only 14 destinations increased as a result of political stability or other issues impacting connectivity. Ultra Mobile is committed to bringing our ILD rates as low as possible across the board and to bringing the most competitive ILD rates possible to Retailers like you—in 2018 and beyond!
$10 MEANS MORE MINUTES TO THESE AND OTHER DESTINATIONS: NIGERIA MOBILE – 133 MIN (7.5¢/min) BANGLADESH LAND OR MOBILE – 665 MIN (1.5¢/min) VIETNAM MOBILE – 222 MIN (4.5¢/min) PAKISTAN MOBILE – 400 MIN (2.5¢/min) DOM. REPUBLIC MOBILE – 181 MIN (5.5¢/min)
EL SALVADOR LAND – 117 MIN (8.5¢/min) GUATEMALA MOBILE – 100 MIN (10¢/min) HONDURAS MOBILE – 80 MIN (12.5¢/min)
A C T I V A T E B Y U LT R A M O B I L E
I N
F U L L
Also in December, we launched our first-ever free device promotion at Ultra Mobile retail locations all across the nation. As you know, the promotion is a unique Ultra solution to the connectivity challenges many Ultra subscribers with outdated device tech have experienced since T-Mobile’s spectrum upgrade began rolling out. To make sure new Ultra Mobile customers have the best experience possible, ALL NEW PORT ACTIVATIONS ON OUR $19, $23 AND $29 PLANS QUALIFY FOR A FREE NUU A4L ULTRA MOBILE SMARTPHONE.1 This brand new device looks great and takes full advantage of the improving Ultra Mobile network. Plus, because it’s offered on our $19, $23 and $29 plans, the promotion is accessible to your widest 1
Excludes ports from T-Mobile and MetroPCS
! G N I S W
possible audience of potential new customers. If you haven’t participated yet, all Ultra Mobile Retailers can acquire Nuu A4L stock for their storefronts via their epay Marketplace or VidaPay Marketplace. To order yours, simply log into your marketplace of choice under your Ultra Master Agent, filter for Ultra, and add devices to your cart. Don’t have an epay Marketplace or VidaPay Marketplace? Learn more about them at UltraAgents.com. Or contact your Ultra Mobile Master Agent today to get set up so that your retail location can get in on the action, too. Promotion ends March 1, 2018 while supplies last. This promotion is just the beginning of Ultra Mobile’s device strategy, which you’ll see rolling out throughout the year. Let’s make 2018 the most Ultra year yet!
JANUARY 2018
IN THE NEWS January 21 marks the start of the 40th annual Pacific Telecommunications Council (PTC) Conference in Honolulu, HI. Ultra Mobile has a long history of activity at the Pacific Rim’s highest-profile telecommunications event— dating back to before the company officially existed—and we’re looking forward to being in the center of the action once again. “We’ve always been very active at PTC,” stated Jesse Anderson, Ultra Mobile’s Vice President of International Long Distance. “In the past we found ways to get a lot of attention
there, which has helped us to become very strong in the Asia-Pacific region, especially with Chinese and Indian carriers. It’s part of the reason our rates are so competitive throughout the region.” Ultra Mobile’s leadership will be using the event not only to learn and network, but also to make time for strategic planning and creative thinking about the year ahead. Hawaii may be one of the most laid-back places in the world, but you can bet Ultra Mobile will be going full speed ahead!
A C T I V A T E B Y U LT R A M O B I L E
D E S T I N AT I O N
FA S C I N AT I O N
UNITED KINGDOM S I Z E : 9 3 , 6 2 8 S Q U A R E M I L E S – A P P R O X I M A T E LY T H E S A M E A R E A A S T H E S T A T E O F M I C H I G A N P O P U L A T I O N : 6 5 , 6 4 8 , 0 0 0 – N E A R LY A S P O P U L O U S A S C A L I F O R N I A A N D T E X A S C O M B I N E D
UNITED KINGDOM TRIVIA The British love their tea. In fact, they consume 165 million cups of it each day. That’s over 20 times more than America, which is roughly five times as populous.
EN
English is the national language of the UK, but there are at least 20 distinct accents throughout the islands, with accents changing noticeably about every 25 miles. UK capital city London boasts more Indian restaurants than some actual Indian cities, including Mumbai and Delhi. It is also home to the world’s largest Indian restaurant, Aakash, which seats 860 guests.
JANUARY 2018
O U R P I C K F O R U K : U LT R A $ 2 9 We recommend our popular $29 plan for customers with friends and loved ones in the
United Kingdom. The $29 features unlimited talk to UK landlines and 665 minutes to UK mobile with our $10 INTL Call Credit (available on new activations through January 23, 2018). The $29 plan also includes 4GB of high-speed data per month with unlimited data thereafter, making it ideal for using social media and chat apps to stay connected. Plus, customers can get 8GB of high-speed data each month when they purchase three months at once using our multi-month option. Better still, any new customer transferring their phone number to a $29 plan activation is eligible for a FREE phone in our current device promotion while supplies last!
29
$
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/MO
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Unlimited Data 4GB High-Speed Data (8GB with Multi-Month) Unlimited Nationwide Talk & Global Text Unlimited INTL Talk to 60+ Destinations (including UK landlines) $10 International Call Credit $5 One-Time INTL Roaming Credit
A C T I V A T E B Y U LT R A M O B I L E
RETAILER PROFILE:
DAVID CONEXION CAFÉ
C H I C AG O , I L
HOW LONG HAVE YOU HAD YOUR BUSINESS?
We have been in business for more than seven years. We opened our doors May 1, 2010. WHY DID YOU START YOUR OWN BUSINESS? It was the next step. My partner Ruben and I have been independent since we were 15 years old. We met during our high school years and have been great friends since then. When we saw the opportunity to open a business we took advantage of it. We knew we had what it takes to succeed in this industry.
JANUARY 2018
WHAT IS YOUR FAVORITE PART OF RUNNING YOUR OWN BUSINESS? The business is going to be run by your personality. When you are well within yourself, then everything around you will be as well. I enjoy the relationships that we make as a result of running our business. We have great friends that are part of our life. Conexion Café is my home. WHAT ADVICE WOULD YOU GIVE SOMEONE STARTING THEIR OWN BUSINESS? If you can manage your mind, energy and emotions, then you’re ready. You have no idea what’s going to happen, but it doesn’t matter. When you take the first step, keep going. Everything is always working out for me, and it will for you, too. WHAT IS YOUR BIGGEST ACCOMPLISHMENT? That I can walk joyfully no matter the circumstance. I wake up in the morning and I’m complete. I consciously take a deep breath and smile. WHY DO YOU CHOOSE ULTRA FOR YOUR CUSTOMERS? Ultra Mobile is one of favorite companies. We have been with Ultra since day one. We like offering our customers plans
from a company that is always working on improving customer experience and back-office support. WHICH COUNTRIES DO YOUR CUSTOMERS CALL MOST? Our number one is USA. Our customers call Mexico, Colombia, Dominican Republic, Honduras and Guatemala, too. With so many apps that allow communication worldwide, it’s great to see Ultra Mobile providing high-data plans for this market. TELL US SOMETHING MOST PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU? I’m really good at playing chess. I also have a twin brother. I like to stay away from watching television, including news and music. WHAT IS YOUR FAVORITE FOOD? I have changed my nutrition to be plant based. Mainly soups, salads, fruits and vegetables. WHEN YOU'RE NOT WORKING, WHAT DO YOU MOST ENJOY DOING? My wife and I enjoy going for a walk with our dogs. I also like searching for a new vacation spot.
A C T I V A T E B Y U LT R A M O B I L E
ULTRA SPOTLIGHT
SARAH NEILL v i c e p r e s i d e n t I C o r p o r at e D e v e l o p m e n t THE NEW YEAR IS UPON US! BUT FIRST A QUICK LOOK BACK. WHAT WERE YOUR BIGGEST HIGHLIGHTS OF 2017 WITH ULTRA? I spent a bit of January in Malaysia visiting at one of our Care locations focused on providing Mandarin support. I sat in on calls and was astounded at how much these care representatives know, and more importantly, how much they care. It’s vital that we have people on the other end of our customer calls that are really a part of our organization, living and breathing Ultra. And it was great to see that they do. WHERE DO YOU THINK WE HIT THE TARGET LAST YEAR? I’m from Australia, and travel back there each year. It was fantastic this year to be able to keep my Ultra
phone to stay in touch while I was there. I used WiFi and was able to make/receive calls and texts, which made it so much easier to navigate, and also to help me feel comfortable that people could reach me if they needed. I think all carriers need to think globally as people in general become more mobile. Going “off the grid” when you travel isn’t really acceptable anymore (unless it’s voluntary). We need constant connection. WITH SO MUCH INNOVATION AND CHANGE IN 2017, HOW DO YOU SEE ULTRA APPROACHING THINGS IN 2018? Our sister company, Primo, is an over-the-top app that has been really popular outside of the US to help people stay in touch. It has a lot of really cool features. We’ve been learning a lot from Jonathan Lin who leads that company, and it’s great to see how we can leverage a lot of the cool features and
JANUARY 2018
partnerships he has found. As a result, I think we’re going to see an Ultra app for customers that will make using Ultra even more valuable for customers, easier to use and more fun to use too! I think the app will be a really great platform for innovation. ONE OF YOUR BIGGEST PROJECTS IN 2017 WAS OBVIOUSLY THE LAUNCH OF THE ULTRA IOT CONNECTED LAB. WHAT WAS YOUR BIGGEST TAKEAWAY FROM THE LAB’S FIRST YEAR? The Internet of Things is a huge opportunity, it’s predicted there will be 50 billion connected devices in the next few years and 10% of those will need cellular connectivity. To understand some of the applications of IoT, we ran an incubator program and selected three winners: Barn Owl, an Agricultural Tech company that helps farmers with remote asset management (like sensors in their water tanks); Spot My Bus – a company that installs GPS trackers on school buses to help kids and their parents track the bus, and to provide safety information to the school department; and Ozzy, an Advertising Tech company that uses location and time to display the most relevant ads on top of rideshare cars. All three companies have taught us so much because they are so different, with unique challenges and barriers. Their usage varies dramatically and so does the pricing models they need to work with. It’s been a fantastic opportunity for us to build up our product line directly based on customer feedback, and learn from the mistakes of our competitors. HOW DO YOU SEE WHAT WE’RE LEARNING IN THE IOT LAB MAKING LIFE BETTER FOR OUR RETAILERS? IoT has a lot of cool applications for retail. From something like cellular failover (if your WiFi goes down, you won’t lose connectivity) to things like
customer engagement. For instance, if an Ultra customer has our app, we could set up the store to detect that customer walking by, and present them with an offer to come in! Or we could possibly even do self-service top ups. With IoT, the sky is the limit. It’s all about getting creative and coming up with great ideas. FUN QUESTION TIME. DO YOU MAKE NEW YEAR’S RESOLUTIONS? DID YOU MAKE ANY THIS YEAR? Living on the other side of the world from my family means that I have to put more effort into being a part of all the special occasions and milestones that I’m not physically there for. I’m great at calling (made easy with Ultra), but I’m not good at being organized enough to get presents and cards to my nieces and nephews in time. So, this year I’m planning ahead and going to be a great Aunty! NOT COUNTING ULTRAMOBILEIOT.COM, WHAT WEBSITE(S) DO YOU SPEND THE MOST TIME ON? I love TheDailyMail.com. It’s a mix of sensational headlines and Hollywood gossip—it’s my quick fix and indulgence. I really like PureWow.com for lifestyle, and TheNextWeb.com for tech. WHAT WOULD BE THE TITLE OF A MOVIE ABOUT SARAH NEILL? WHO WOULD STAR? I once got mistaken for Angie Harmon. Apart from the fact that she’s nearly 10 years older than me, it was a huge compliment. So, I’d choose her. And the movie would be called “From Down Under to Over-the-Top: the Adventures of Sezzy.” WHAT’S YOUR THEME SONG? My current theme song is “Drift” by Benji Lewis. I love it! (plug for a super talented and upcoming Aussie singer.)
A C T I V A T E B Y U LT R A M O B I L E
U LT R A C L A S S I C
spiffs
UNL FULL OCK SPIF INST F A MUL NTLY WI T TI-M ONT H H!
50 Spiff!
For Activating The $49 Plan $15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $20 spiff after the third month recharge.
30 Spiff!
For Activating The $23, $29 & $39 Plans $15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
15 Spiff!
For Activating The $19 Plan $5 spiff for new activations, plus earn an additional $5 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
$
$
$
UNLOCK FULL SPIFF INSTANTLY WITH MULTI-MONTH! Now you can earn your entire three-
month spiff in a single activation when you sign your customers up for any plan with multimonth! And that’s in addition to your 8.5% Airtime margin. Earn more with multi-month!
AVAILABLE VIA ALL 3 TSPS! Earn your instant spiff with epay, IAS and T-Cetra on all multi-month and single-month activations.
EARN UP TO 6% LIFETIME RESIDUAL: Retailer Residual is 3% and an additional 3% if
customer is put on Auto Recharge at time of activation for a total of 6%. See Retailer Spiff FAQ on UltraAgents.com.
JANUARY 2018
& Earn Margins on All Ultra Flex Products! Ultra Retailers like you will earn a fixed margin up to 2x the industry standard rate on all Ultra Flex Family and Ultra Flex sales you make.
YOU'LL EARN
20
%
AIRTIME MARGINS OR
AUTO RECHARGE MARGINS
Not getting 20%? Reach out to your Ultra Master Agent or Sales Representative to learn how! Or click here to view our Spiffs FAQ now!
A C T I V A T E B Y U LT R A M O B I L E
PLAN SPOTLIGHT:
d e t i m i l Un DATA
WHEN YOU BUY 3 MONTHS!
W ON NEIONS! AT ACTIV Since its upgrade last August, our $19 plan has set the bar for value-priced plans with plenty of features. And now that it qualifies for a FREE Nuu A4L Ultra Mobile smartphone, it’s a better choice than ever for new subscribers! The Nuu A4L takes full advantage of the $19’s 100MB of 4G LTE per month, which is backed with unlimited 3G data when customers purchase three months at once with our multi-month option. The $19 also includes a generous $10 INTL Call Credit through January 23, 2018, perfect for customers with friends and loved ones outside our 60+ unlimited destinations.
19
$
/MO
H E R E ’ S W H AT ’ S I N C L U D E D :
+ 100MB 4G LTE Unlimited 3G Data With Multi-Month + Unlimited Nationwide Talk and Global Text + Unlimited INTL Talk to 75+ Destinations + $10 International Calling Credit + $5 One-Time INTL Roaming Credit
QUALIFIES FOR FREE PHONE! Any new customer transferring their phone number to a $19 plan activation is eligible for a FREE phone in our current device promotion while supplies last!1 1
Excludes ports from T-Mobile and MetroPCS
NOVEMBER 2017
RETAILER SUPPORT Ultra is supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.
RETAILER SUPPORT CAN BE REACHED AT : 855-664-6638. RETAILER SUPPORT HOURS : English: 6:00a - 6:00p PST / 9:00a - 9:00p EST Spanish (Press 2): 6:00a - 6:00p PST / 9:00a - 9:00p EST Chinese (Press 3): 6:00a - 6:00p PST / 9:00a - 9:00p EST
CUSTOMER SERVICE : Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support. Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone.
SOCIAL MEDIA :
THANKS!