A C T I VAT E A U G U S T 2 0 1 9 / / B Y U LT R A M O B I L E
THE
INSIDE:
BACK TO SCHOOL ISSUE
• CONNECTING INTERNATIONAL STUDENTS STUDYING OVERSEAS
• RETAILERS SHARE THEIR HOTTEST SUMMER PLANS
• $29 SHOWTIME • CONTEST: ULTRA TRIVIA
A C T I V A T E B Y U LT R A M O B I L E
Connecting International Students Studying Overseas
A
s we welcome a new school year, schools across the country prepare to welcome new students. Among those students will be a thriving international student population. According to The Bureau of Educational and Cultural Affairs (ECA), the
number of international students studying in the US has reached an all-time high of over 1 million students1. Ultra Mobile’s plans are the perfect way for students to keep in touch with friends and family overseas during the school year.
1 - https://www.iie.org/Why-IIE/Announcements/2018/11/2018-11-13-Number-of-International-Students-Reaches-New-High
AUGUST 2019
• What states are international students studying in? California – 14.5% New York – 11% Texas – 7.9% Massachusetts – 5.8 % Illinois – 4.8 %
• Countries of Origin of International Students China – 32.5% India – 17.3 % South Korea – 5.4% Canada – 2.5 % Vietnam – 2.2%
• What do most international students study? Engineering – 21% Business – 19% Math/Computer Science – 15% Social Sciences – 8% Fine Arts – 6%
Quick Tip for Selling to International Students If international students visit your store, highlight Unlimited Global Text and Unlimited Talk to 80+ INTL destinations. Help students check if their country of origin is on Ultra’s 80+ destination list.
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RETAILER PROFILE
We asked some of our trusted Retailers to share their best selling plans and who buys them. Here’s the insight shared by Retailers nationwide.
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AUGUST 2019
MOHAMMED ABUSHARKH ABC (FAWZI WIRELESS) Calumet City, IL | Ultra Retailer Since 2015 What is your best selling Ultra plan?
The most popular plans are the $19 plan and $23 plan for those who need cheaper plans.
Who is buying your best selling Ultra plan?
The majority of the customers are of the younger generation. They always need phones and calling options in high school/college.
TRUNG HUNG LONG COMMUNICATIONS Philadelphia, PA | Ultra Retailer Since 2013 What is your best selling Ultra plan?
The $19 dollar plan is my best selling plan because it’s convenient for consumers who don’t use a lot of data. It allows the customer to control how much the user is using.
Who is buying your best selling Ultra plan?
The clients that buy this plan are usually families with younger children to keep in touch without breaking the bank. Also, our international clients enjoy using the plan because it has plenty of international countries listed to keep them in touch with their family from home.
SHAHADAT HOSSAIN MOBILE CITY USA INC.
Brooklyn, NY | Ultra Retailer Since 2019 What is your best selling Ultra plan?
The best selling plans are Flex due to the cost of the plan and the $39 plan with 1250 minutes to Bangladesh through uTalk makes it very popular.
Who is buying your best selling Ultra plan?
The best selling plans in my store are bought by the Bangladesh community around my store. 4
A C T I V A T E B Y U LT R A M O B I L E
RAMI MANSOUR ABC CHOICE WIRELESS
Hammond, IN | Ultra Retailer Since 2016 What is your best selling Ultra plan?
My best selling plans are $19, and $49. For obvious reasons with the $19 plan, due to the affordability and because they want unlimited data for the $49.
Who is buying your best selling Ultra plan?
The students from the nearby University are purchasing the majority of our plans with Ultra Mobile.
IRENE ARVIZU - JAVIER GONZÁLEZ BLUE STAR CONNECTIONS, LLC Milwaukee, WI | Ultra Retailer Since 2014 What is your best selling Ultra plan? $19 and multi-month $19 plan.
Who is buying your best selling Ultra plan? People from Mexico and India.
RALPH ARAZI BEST CONNECTIONS
Bronx, NY | Ultra Retailer Since 2013 What is your best selling Ultra plan?
I like to focus on the higher plans ($49 unlimited) because they pay more and customers are less likely to cancel the service. However, I sell the best plan for the customer’s current needs and tell them we can adjust the plans as their needs change. For example, I have elderly customers on the $19 plan, and for my customers from the Dominican Republic, the $39 plan with uTalk is the best.
Who is buying your best selling Ultra plan?
All of my loyal customers come to me because I have been in the wireless business in the area for over 10 years. People of all ages shop with me because of the customer service I provide them. Many of my customers are from the Dominican Republic.
AUGUST 2019
LUIS DE JESUS BENDICIONES II
Hyde Park, MA | Ultra Retailer Since 2018 What is your best selling Ultra plan?
Our best selling plan for Ultra Mobile is the $19 plan because it’s very inexpensive, and has great service.
Who is buying your best selling Ultra plan?
The customers who buy the $19 plan are typically elderly or guys who do not have much money and can connect to WiFi often.
MR. SARFARAZ INSTAPHONE INC
San Antonio, TX | Ultra Retailer Since 2018 What is your best selling Ultra plan?
My best selling plan is the Ultra $49 plan with unlimited data and mobile hotspot. It’s very popular with students and professionals.
Who is buying your best selling Ultra plan?
My customer base consists of students, social junkies, teachers, and police officers.
MICHEL NAHASS M&M WIRELESS CORP.
West New York, NJ | Ultra Retailer Since 2018 What is your best selling Ultra plan?
My best selling plans are the Ultra $49 plan and the Ultra $19 plan.
Who is buying your best selling Ultra plan?
The people who buy those plans are usually from Latin America. Most are customers from Colombia and Ecuador. 6
A C T I V A T E B Y U LT R A M O B I L E
SHO 29
PLAN SPOTLIGHT:
$
SHINING A SPOTLIGHT ON ULTR
N
ow that we’re heading toward a new school year, help your customers pick a new plan that meets all of their needs. Ultra’s $29 plan gives your customers great value for their money, so customers can leave the big phone bill behind and save for what really matters. The $29 plan continues to be an industry leader, offering unlimited international calling to 80+ international destinations at an Ultra affordable price point. PLUS, this high-value plan now offers 6GB 4G LTE each month (unlimited slower data takes effect after the 4G LTE is exhausted) when the customers buy 3 months or 5GB 4G LTE when customers buy one month. And that’s just the start! The $29 multi-month plan is in a class on its own with $10 INTL call credit per month, $5 in INTL roaming credit and mobile hotspot capability. The plan is a great deal for you too! Cash in on an easy $15 instant SPIFF by suggesting the $29 multi-month plan to your customers and watch your business boom. As you continue to grow your base and establish your business, the $29 plan is a sure bet to provide your customers with awesome value for less than $30 a month!
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AUGUST 2019
OWTIME
RA MOBILE’S CLASSIC $29 PLAN WHAT DOES 5GB OF DATA REALLY GET YOU? SEND
100 EMAILS PER DAY
SURF
40 WEBPAGES PER DAY
DOWNLOAD POST
10 APPS, GAMES, AND SONGS PER DAY
10 PHOTOS AND VIDEOS PER DAY 8
SPECIAL FEATURE
THE NEW & IMPROVED
RETAILER PORTAL RETAILER
(UPDATED
2nd Month Recharge (single month)
4th Month Recharge (all plans)
4th Month Recharge (3mo multi-month)
May 2019 (completed):
35%
Mar 2019 (completed):
13%
Mar 2019 (completed):
15%
Jun 2019 (to date):
40%
Apr 2019 (to date):
19%
Apr 2019 (to date):
20%
% Change:
5%
% Change:
6%
% Change:
5%
AUGUST 2019
W
e’re excited to announce upcoming enhancements to our UltraAgents.com Retailer Portal—many of which came from feedback from you, our valued Retailers—to continue to make it fun, fast and easy to manage your Ultra Mobile business and maximize your revenue opportunity.
The newly updated Retailer Portal provides tools to help with tracking your Ultra Mobile subscriber base. Our goal with these updates is to help Retailers improve your understanding of your subscriber trends, and identify opportunities to manage your business toward maximum revenue attainment with Ultra Mobile. The key information the Portal provides is:
2nd Month Recharge (single month)
The percentage of single month subscribers who activated in the displayed month that recharged in the 2nd month.
4th Month Recharge (all plans)
The percentage of all (single and multi-month) subscribers who activated in the displayed month that recharged in the 4th month.
4th Month Recharge (3mo multi-month) The percentage of 3-month (multi-month) subscribers who activated in the displayed month that recharged in the 4th month.
Customer Base
The number of total active subscribers counted on the last day of the displayed month.
Churn
The percentage of overall deactivations when averaged with the active subscriber base.
Prior Month Stats
Deactivations: Shows the negative impact to subscriber base from deactivations as well as the Port Out that contributed to the deactivations. Net Suspends: The difference of the count of subscribers that go into and come out of suspend. This metric can either show a positive or a negative number depending on the difference of subscribers that went in and came out of suspend. Port Outs: Displays a positive or negative number depending on the difference of port outs from the prior month.
METRICS
D NIGHTLY)
Customer Base
Churn
Prior Month Stats
Current:
150
Current:
5%
Deacts:
-3
Jun 2019 (month end):
157
Jun 2019:
6%
Net Suspends:
5
May 2019 (month end):
130
May 2019:
6%
Port Outs:
-2
-1%
21% 1%
-1% 0% 0%
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CONTEST
A C T I V A T E B Y U LT R A M O B I L E
Email your responses to this month’s trivia questions to retailertrivia@ultra.me by August 15, 2019, to enter a random drawing to win $100 gift card.
How much data is included in 1 month of the $19 plan? 100MB
2GB
500MB
1GB
True or False: All Ultra Classic Plans include INTL Roaming Credit. True
False
Which of the following destinations is NOT on the 80+ INTL destinations list? Costa Rica
Afghanistan
ULTRA WORD SEARCH WINNER
Thanks for your submissions from last month’s word search. Congratulations to our lucky winner this month selected at random, Sy Vandamm from Cell Tell Two Inc. in Brooklyn, NY. Your $100 gift card is on its way!
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Morocco
Russia
AUGUST 2019
Earn Margins on All Ultra Flex Products! Ultra Retailers like you will earn a fixed margin up to 2x the industry standard rate on all Ultra Flex sales you make.
20
YOU'LL EARN
%
AIRTIME MARGINS OR
AUTO RECHARGE MARGINS
Not getting 20%? Reach out to your Ultra Master Agent or Sales Representative to learn how! Or click here to view our Spiffs FAQ now! 12
EW
!
R E TA I L E R C O M P E N S AT I O N P R O G R A M
N
RESIDUALS REWARDS
ULTRA MOBILE'S NEW COMPENSATION PROGRAM In May, we launched exciting changes to our Retailer compensation program that will LEVEL UP focus with growing our Customer base.
strong residuals, helping to ensure our Retailers have recurring revenue with Ultra, we realized that it would help even more if we increased your share!
As you know, it is our intent to reward our valued Retailers for adding and keeping subscribers with Ultra Mobile. As we have always been an industry leader with paying
Ultra Mobile Retailers will now earn 15% residuals on new and existing customers in your base!* Yes, that is right; we are paying 5x more residuals than before.
RESIDUALS
INSTANT SPIFF
AIRTIME MARGIN
5
5%
FOR NEW AND EXISTING CUSTOMERS!
15%
2-24 MO. F OR SI NGLE -M ONT H 4-24 MO. FOR M ULT I -M ONT H 4-24 MO. F OR EXI ST I NG CUSTOM E RS *
5x more
$
SINGLE MONTH PLAN
SINGLE MONTH PLAN REFILLS
15
10%
$
residuals residuals than than before. before. 3% FOR MONTHS 25+ 6% IF ON AUTO RENEW
MULTI-MONTH PLAN
MULTI-MONTH PLAN REFILLS
AVAILABLE VIA ULTRA MOBILE AUTHORIZED TSPS!
Earn your Instant Spiff and Airtime Margins with Epay, IAS and T-Cetra for all Ultra Mobile Multi-Month and Single-Month Activations. *Paid based on tenure of account.
See SPIFF FAQ FO R D E TA ILS
AUGUST 2019
NOTEWORTHY
SUMMER SELL-EBRATION An Exciting Announcement to End Summer with a Bang
A
t Ultra, we strive to deliver the best service we can to keep your customers satisfied by giving them more of what they’re asking for, and less of what they’re not. This summer we’re heating up some exciting new incentives to our multi-month plans that are worth celebrating! During the month of August, earn an extra $25 BONUS for any port-ins, plan switches and any renewal on our $19, $23, $29 and $39 Multi-Month Plans. That’s not all—earn an extra $50 BONUS for any port-ins, plan switches to or renewals on to our $49 Multi-Month Plan. Don’t miss out on this month’s sun-believable bonuses on Multi-Month Plans! Note: The August Bonus is tied to initial activating Retailer Only eg if a non-activating Retailer performs a plan switch the bonus will be paid to the activating Retailer. Intra-Ports from Ultra Mobile and Mint Mobile brands and products (Eg. Flex, Ultra Classic, PayGo, Tourist, etc.) are NOT eligible for August Bonus. See SPIFF FAQ for full details.
25 50
$
BONUS
FOR ANY PORT-INS, PLAN SWITCHES AND ANY RENEWAL ON OUR $19, $23, $29 AND $39 MULTI-MONTH PLANS!
$
BONUS
FOR ANY PORT-INS, PLAN SWITCHES TO OR RENEWALS ON TO OUR $49 MULTI-MONTH PLAN!
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A C T I V A T E B Y U LT R A M O B I L E
RETAILER SUPPORT Ultra is supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.
RETAILER SUPPORT CAN BE REACHED AT :
855-664-6638 RETAILER SUPPORT HOURS : English: 6:00a - 6:00p PST / 9:00a - 9:00p EST Spanish (Press 2): 6:00a - 6:00p PST / 9:00a - 9:00p EST Chinese (Press 3): 6:00a - 6:00p PST / 9:00a - 9:00p EST
CUSTOMER SERVICE Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support.
Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone.